Tootsie Rolls gourmet chocolate candies

Tootsie
Rolls
gourmet chocolate candies
Tootsie
Rolls
gourmet chocolate candies
Table of Contents:
The Big Idea. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Fonts and Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Product Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Tootsie
Rolls
gourmet chocolate candies
Product Name:
Tootsie Rolls
Target Group:
Adults in the 18-65 year old range from around the world. Who hasn’t heard of Tootsie Rolls?
Brief History:
From Tootsie Roll Industries History Page: The Tootsie Roll story began in 1896, when Austrian-born Leo Hirshfield opened a
tiny candy shop in New York City. Taking full advantage of his confectioner’s background, Hirshfield hand-crafted a variety of
products, including an individually wrapped, oblong, chewy, chocolate candy that quickly became a customer favorite. Sold
at a penny apiece and affectionately named after Hirshfield’s five-year old daughter, Clara, whose nickname was “Tootsie,”
Tootsie Rolls propelled Hirshfield’s modest corner store into burgeoning candy enterprise that has evolved in little more than
a century into the multinational corporation, Tootsie Roll Industries.
Big Idea:
Everybody loves Tootsie Rolls, but it is time for Tootsie Rolls to make the big step into the world of gourmet candies. There
needs to be a split in this product, the current Tootsie Rolls can continue as a child’s candy, and a new image for gourmet
oblong chocolate wraps. A candy made for the established adult.
Advertising:
There would be two advertising fronts for Tootsie Rolls. An online ad for those who don’t believe in reading newspapers,
and yet are distinguished enough to delight in gourmet candies. The main advertising front would be through newspaper
ads for the traditional folks who have settled down and enjoy having the best treats that money can buy.
Tootsie
Rolls
gourmet chocolate candies
Fonts:
InaiMathi (18pt headers, 14pt body)
Snell Roundhand (60-72pt logo, 30pt tagline)
Colors:
Chocolate BrownTelemagentaCream
#321B0B#E26899#EEE8C5
R:50 G:27 B:11R:230 G:40 B:153R:238 G:232 B:197
C:52 M:74 Y:79 K:76
C:5 M:93 Y:0 K:0
C:7 M:5 Y:26 K0
Pantone 4625 CPantone 225 CPantone 7499 C
Tootsie
Rolls
gourmet chocolate candies
Logos:
Using Snell Roundhand at 72pts, the text Tootsie Rolls will be rendered.
For the tagline of gourmet chocolate candies, Snell Roundhand is used again but at 30pts.
Tootsie Rolls will be placed up at the top a document with the tagline right below it.
Using the Cream color as described on the previous page.
Tootsie Rolls
gourmet chocolate candies
For prints in black and white, Telemagenta will be left off from the right side
and the background will be a gradient of black to white placed like on this page.
The logo will then be rendered in white text as opposed to the Cream text that can
be seen on every page in this style sheet.
Tootsie
Rolls
gourmet chocolate candies
Packaging:
Our Story
The Tootsie Roll story began in
1896, when Austrian-born Leo
Hirshfield opened a tiny candy
shop in New York City.
Taking full advantage of his
confectioner’s background,
Hirshfield hand-crafted a
variety of products, including
an individually wrapped,
oblong, chewy, chocolate
candy that quickly became a
customer favorite.
Sold at a penny apiece and
affectionately named after
Hirshfield’s five-year old
daughter, Clara, whose
nickname was “Tootsie,” Tootsie
Rolls propelled Hirshfield’s
modest corner store into
burgeoning candy enterprise
that has evolved in little more
than a century into the
multinational corporation,
Tootsie Roll Industries.
Tootsie
Rolls
gourmet chocolate candies
Nutrition Facts
Serving Size 60 g
Amount Per Serving
Calories from Fat 20
Calories 250
% Daily Value*
5%
Total Fat 4g
3%
Saturated Fat 0g
Trans Fat 1g
0%
Cholesterol 0mg
1%
Sodium 21mg
9%
Total Carbohydrate 40g
0%
Dietary Fiber 0g
Sugars 27g
2%
Protien 2g
NET WT 5.32 OZ. (151g)
Vitamin A
Calcium
0% Vitamin C
3% Iron
0%
0%
*Percent Daily Values are based on a 2,000 calorie
diet. Your daily values may be higher or lower
depending on your calorie needs.
Tootsie
Rolls
gourmet chocolate candies
Before
Product Photos:
After
Tootsie
Rolls
gourmet chocolate candies
Advertising:
The advert would be centered in a newspaper and
the proportions are 7.5 inches wide by 11 inches
tall, preferably in color but black and white will work
for weekday advertisements.