Mall Fact Sheet

Fairlane Towne Center
Dearborn, MI
Anchor Stores
Macy’s, Sears, and JCPenney
Major Stores
This fashion-forward mall offers one of the state’s largest
selections of leading specialty retailers including Aldo,
American Eagle Outfitters, Charlotte Russe, Coach, Express,
Forever 21, GameStop, Gymboree, H&M, Hollister, and
Victoria’s Secret. This mall also features a wide range of
eateries, a new food court, three spas, LA Fitness, and a
state-of-the-art 21-screen Star Theatre megaplex.
Location
This enclosed, three-level mall is located
between Interstates 94 and 96, adjacent to
the Southfield Freeway, one of Southeast
Michigan’s primary north-south corridors.
Fairlane Town Center lies within a fifteenminute drive of 1.3 million residents
and within five minutes of almost three
million square feet of office and hotel
development. This mall is located directly
across the street from the University of
Michigan Dearborn campus and Michigan’s
top tourist destinations–Henry Ford Museum
and Greenfield Village–which draw over 1.5
million visitors annually. Also, the Hyatt
Regency Hotel and the Ritz Carlton Hotel
& Convention Center are located on the
center’s ring road. 
Fast Facts
Average visits per month
Trade area population
Number of stores Size in sq.ft. Total number of ad faces Shopper Average HHI
DMA Average HHI
www.jcdecauxna.com
571,284
1,789,111
120
1,386,000
143
$57,170
$71,247
Fairlane Towne Center
Dearborn, MI
Demographic Information 1
Detroit
Trade Area 2015 CBSA 2015
Population
Households
Average HH Income
1,789,111
712,231
$57,726*
4,261,580
1,682,649
$73,195
Shopper Characteristics 2
Fairlane Town Center attracts three
distinct customer groups: affluent families,
mainstream families and fashion forward
singles. 61% of Fairlane Towne Center
shoppers own their residence and 52% have
children under 18 years old at home.
Male 33% Female 67%
*2015 National Average HHI $74,699
Percentage of Shoppers by Age
General Information
Average Age: 41
65+ 14%
Mall Type: Super Regional Mall
Mall Owner: Starwood Retail Properties
Opening Date: 1976
Renovation Date: 2008
DMA: Detroit #13
Address: 18900 Michigan Avenue, Dearborn, MI 48126-3902
18-24 16%
55-64 16%
25-34 21%
45-54 16%
35-44 17%
25
%
30
White 44%
Black 49%
%
35
%
40
%
Percentage of Shoppers by Race
40
%
35
%
30
Hispanic 4%
Asian 3%
%
25
%
Household Income
20
%
15
Fairlane Town Center Shoppers
Detroit/Warren/Dearborn CBSA
%
10
%
5%
0
40%
$2
5K
35%
-34
.9K
$3
5K
30%
-49
.9K
25%
$5
0K
-74
20%
.9K
$7
5K
+
15%
10%
5%
www.jcdecauxna.com
Sources: 1-2015 ESRI Forecasts/U.S. Census Bureau; 2-2015 Nielsen/
Scarborough Research Corp./VNU www.shopfairlane.com
0
$25K-34.9K
$35K-49.9K
$50K-74.9K
$75K+