MEDIA KIT

MEDIA KIT
P R E S E N T E D BY
2016
E V E N T I N T RO
A DV E N T U R O U S .
COMPETITIVE.
PA S S I O N AT E .
Each year Sailing World
boats . Celebrating their
magazine presents North
29th anniversary in 2016, the
America's largest sailing
NOODs have a proven track
regatta series, the National
record of success with 5
Offshore One Design Regat-
events each year and 1 inter-
tas. Known as the NOOD
national championship. No
Regattas, the series was
other regatta series gains
founded in Newport, Rhode
as much national coverage
Island, by the editors of Sail-
or engages the sport’s elite
ing World in 1988 to help
participants like the NOODs.
foster the growing interest
in racing one design keel-
SAILINGWORLD.COM/NOODREGATTAS ︱ 2 0 1 6 M E D I A K I T
2
5 EVENTS COAST TO COAST
15,0 0 0 Attend a nce ︱ 700+ Boat s
EXTENSIVE OUTREACH
W I T H
S A I L I N G
W O R L D
196,000
Email Subscribers
170,000+
Social Media
Audience
295,000
Monthly Page
Views
150,000
Monthly Unique
Visitors
83 Million
Media & Press
Impressions
2,500
Event Programs
25,000
Sailing World
Circulation
@NOODRegattas
NOOD Regattas
Sailing World positions your brand directly in front of our highly engaged audience. Whether visiting the
website, reading eNewsletters or the magazine, interacting with social media or using mobile devices on
the go, Sailing World readers receive your powerful message across multiple platforms.
SAILINGWORLD.COM/NOODREGATTAS ︱ 2 0 1 6 M E D I A K I T
Omniture Adobe Online Marketing Suite July 2014-June 2015;
June 30, 2015 AAM Statement; Facebook, Twitter followers as of 09/15
3
N O O D R E G AT TA S A I L O RS
The NOOD Regattas attract North America’s best amateur sailors,
providing sponsor exposure to over 15,000 sailors including competitors,
guests, yacht club members and spectators. Participants are upscale &
well educated. Many are corporate leaders running large and medium
sized companies, and there is a strong representation of business, legal
and medical professionals.
DEMOGRAPHICS
AVERAGE
HOUSEHOLD
INCOME
282,000
AVERAGE
AVERAGE YEARS
BOATS OWNED
OF SAILING
54
AVERAGE AGE
THE NEXT 2 YEARS
$2 Million
3.2
25 Years
PLAN TO CHARTER IN
AVERAGE NET WORTH
BOAT OWNERS
82%
MARRIED
WHO OWN
47%
Male
/ Female
96%
COLLEGE EDUCATED
AUXILIARY
SAILBOATS
63%
40%
ANY “C” SUITE
POSITION
SAILINGWORLD.COM/NOODREGATTAS ︱ 2 0 1 6 M E D I A K I T
93% 7%
78%
PROFESSIONAL/
MANAGERIAL
4
2016 REGAT TAS
The NOOD Regatta series attracts the most affluent and active sailors from
around the nation. At each location the NOODs partner with prestigious
yacht clubs to provide an exciting atmosphere for over 15,000 who attend the
regattas throughout the year.
DESTINATIONS
ST. PETERSBURG
CHICAGO
SAN DIEGO
MARBLEHEAD
ANNAPOLIS
CARIBBEAN
CHAMPIONSHIP
Florida ︱ Feb 12-14
St. Petersburg Yacht Club
California ︱ March 18-20
San Diego Yacht Club
Coronado Yacht Club
Maryland ︱ April 29-May 1
Annapolis Yacht Club
SAILINGWORLD.COM/NOODREGATTAS ︱ 2 0 1 6 M E D I A K I T
Illinois ︱ June 17-19
Chicago Yacht Club
Massachusetts ︱ July 28-31
Boston Yacht Club
BVI ︱ October 22-28
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ON-SITE EXPOSURE
Experiential marketing proves to be the most effective tool
for sponsors. The NOOD Regattas deliver hands-on exposure
to a c tive , af f l u e nt s a ili n g e nth u sia s t s co a s t-to - co a s t at
top yacht clubs in key markets. As a sponsor, your brand
will connect with your target market face-to-face within a
high-energy, meaningful atmosphere.
OPPORTUNITY FOR
ENGAGEMENT INCLUDES:
-National media exposure
-Inclusion in event related public relations
-Event program and sponsor advertising
in Sailing World and Cruising World
-Onsite activation
-Sponsor driven email and survey initiatives
-Opportunity to create sponsor specific
programs in each market
SAILINGWORLD.COM/NOODREGATTAS ︱ 2 0 1 6 M E D I A K I T
6
I M A G E S C R E D I T E D T O PA U L
TODD / OUTSIDEIMAGES.COM
FOR MORE INFORMATION CONTACT
SALLY HE L M E, GROUP PUBLISHER, NOOD REGATTAS,
CRUISING WORLD & SAILING WORLD
401-845-4405 | [email protected]
JENNIFER DAV I E S, EVENT DIRECTOR, NOOD REGATTAS, CRUISING WORLD & SAILING WORLD
401-749-4044 | [email protected]
TED RUEG G, NOOD REGATTAS, CRUISING WORLD & SAILING
WORLD, MID-ATLANTIC & SOUTHERN EUROPE
410-263-2484 | [email protected]
PARKER STA I R, NOOD REGATTAS, CRUISING WORLD &
SAILING WORLD SALES MANAGER SOUTHEAST, CENTRAL
US & WEST COAST
865-599-9791 | [email protected]
JOHN G R A N E Y, VP INTEGRATED SALES
212-779-5014 | [email protected]
M ATT W HI T E, NON-ENDEMIC SALES
212-779-5405 | [email protected]
JOY G ARI E PY, DETROIT ACCOUNT MANAGER
248-213-6156 | [email protected]
P R E S E N T E D BY
BERMUDA TOURNAMENTS ︱ 2 0 1 6 M E D I A K I T