MARKET WATCH

MARKET WATCH
Vietnam international arrivals in March 2016
increased by 28,3%, reached the highest growth rate
since July 2015. Generally, international arrivals in the
first quarter of 2016 increased by 19,9% compared to
the same period of 2015.
International visitors’ arrivals from the 5 Western
European countries including France, Germany,
Italia, Spain and the UK - granted visa exemption
since 1st of July 2015 – rose as follow: Italia 27,9%,
Spain 26,5%, the UK 23,3%, Germany 18,7% and
France 11%. Visitors’ arrivals from those accounted for
53,8% of the total number of tourists from European
region.
The greatest result belongs to the Northeast Asia
market with the highest growth of 56,7%, taking a
proportion of 53,3% of the total number of
international visitors to Viet Nam, especially contribution
of Hong Kong, China and Korea tourists. The ASEAN’s
markets reported an average growth of 13,41% in
comparison with the same period last year.
The major source markets of Vietnam Tourism also strongly increased back in the 1st quarter, especially
China (65,9%), Thailand (31,8%), Russia 13,5% in compared to 2015.
NEWS SUMMARY
THE MOST SUCCESSFUL EVER
VNAT played the main role to
organize Vietnam tourism booth,
gathering the participation of 28
tour operators and hotels in
Vietnam at the world’s leading
travel trade show ITB Berlin 2016.
This year, with featured topics
design in area of 200m2,
emphasizing the unique values
of Vietnam cultural, Vietnam
booth brought the innovation
image of Vietnam tourism to
visitors, received many positive
feedback.
During the fair, a series of
promotional activities was held
to introduce new tourism
products, services and major
tourism events in 2016 and
2017 including the Press
Conference to introduce the
products and new tours,
Cocktail Party and traditional
VIETNAM
TOURISM
INTRODUCTION
PROGRAM IN
THE CZECH
REPUBLIC
With the aim at boosting tourism cooperation
between Vietnam and the Czech Republic, the
delegation of VNAT had a series of practical
discussions with Czech tourism authority as well
as other governmental organization that is the
Ministry
of
Czech
Republic
Regional
Development and other related associations and
travel agents of the Czech Republic.
Especially, on March 14, Vietnam - Czech
Tourism Forum 2016 was organized and
attracted 150 representatives from Czech
tourism, aviation agencies, as well as
Vietnamese officials and business people. The
B2B Meeting was followed with the participation
of 13 Vietnam enterprises and 30 Czech
enterprises to exchange information, find out the
needs and possibilities of business cooperation
between the parties.
music performances at the booth.
Vietnam Stand was honored to
welcome Secretary General of
World Tourism Organization, Mr.
Taleb Rifai D. and senior officials of
Germany.
VNAT PRESENTED AT ATF AND TRAVEX
2016 IN MANILA, PHILIPPINES.
This is the most important tourism event in the area,
held alternately by ASEAN countries since 1987.
Vietnam delegation was led by Madam Dang Thi
Bich Lien - Deputy Minister of Culture, Sports and
Tourism. Attending TRAVEX this year from 19 to
23rd January, VNAT built the national tourism booth
with the participation of Provincial Tourism
Departments, the national flag carrier Vietnam
Airlines and tourism enterprises. On the first day, the
national stand welcomed more than 500
international visitors, in particular a large number of
partners come from European region. Vice chairman
of VNAT, Dr. Ha Van Sieu, chaired Press
Conference on updating Vietnam Tourism
Development and prominent tourism events in 2016.
to locate separately in the past
years making the “common
house” of Vietnam Tourism helped
to create a positive effect in
promotion,
enhancing
competitiveness
for
national
tourism, as well as for each
enterprise.
VIET NAM JOINED MITT
2016
The
23rd
Moscow
International Travel Tourism
2016 (MITT 2016) was taken
place from 23-26 March 2016
at the Moscow Expo Center
and
attracted
national
tourism agencies, tourism
enterprises coming from 192
countries and territories.
In the framework of the fair, VNAT
coordinately organized the Press
Conference on introducing Viet
Nam destinations, attracted more
than 100 international enterprises
and press agencies.
On 25 March 2016, Vice
Chairman, Dr. Nguyen Quoc
Hung led the delegation to have
a meeting with Russian National
Administration
of
Tourism,
Russian Tourism Association
and Russian tourist businesses
sending visitors to Turkey and
Egypt to discuss about the
tourism issues as well as
solutions
to
improve
the
efficiency
of
tourism
cooperation between the two
countries in the coming period.
At MITT 2016, Vietnam National
Administration of Tourism in
collaboration
with
Vietnam
Airlines
and
8
tourism
enterprises built exhibition of
72m2. The Stand this year was
built up with the co-participation
of tourism enterprises that used
2nd QUARTER’S EVENT
DATE
14-17 April
EVENT
VITM
VENUE
SCALE
VNAT ACTIVITIES
Hanoi, Viet Nam
More than 500
booths (100
international)
Workshop on tourism fair
organization
http://vitm.vn
Press Conference
04 Seminars
Welcoming 02 FAM trips
14-22 April
Dertouristik’s
Far East
Seminar
Da Nang,
Viet Nam
200 Germany
travel agencies
Organizing excursions for 06
groups
Press Conference
Workshop
08-10 June
TTM Plus
Bangkok, Thailand
400 booths
Da Nang,
23-26 June
BMTM
Viet Nam
http://bmtmdanang.com
150 booths
Vietnam stand
Press Conference
Seminar on introducing MICE and
luxury beach resorts
Seminar on connecting to develop
tourism
10 TOURISM MEGA – TRENDS IN PACIFIC ASIA REGION
strategies.
Online
Travel
Agencies (OTAs) show two digit
year-on-year increase in online
bookings by consumers. Travel
agencies
and
suppliers’
marketing budgets are moving
online.
7.
Destinations and NTOs take
on
aggressive
marketing
strategies
with
strategic
alliances. The industry is shifting
marketing focus from traditional
long-haul markets to short-haul
and regional markets in order to
keep the business afloat.
8.
1.
“Conscious consumption” is a
new consumer trend: Consumers
seek ecologically and culturally
sensitive travel products, the
meaningful experiences – activities
tied to nature, history or culture.
4.
The rise of responsible tourism
and corporate social responsibility
(CSR). Climate change and global
warming issue emerged more than
ever before, calling to act on. With
stronger consumer awareness and
demands – more businesses want
2. Trends towards intra-regional to be perceived as green.
and short-haul travel.
5. Thriving low-cost carriers
3. Growing demand for self-drive provides more airline choices,
seat
capacity,
rental market. Serviced residences improved
substantially
lower
airfares.
The
is expected to grow, competing with
low-cost
carriers
(LCCs)
and
the
the higher-end hotel segments,
adventure niche market remains extension of open sky policy
robust – integrated to travelers’ boosting intra-regional travel.
hobbies and part of lifestyle. Luxury
market – higher demand for 6. Travel industry and suppliers are
individualization
and adopting more sophisticated online
personalization.
marketing and distribution

In next issues: Researches on source markets
Safety of travel: political
unrest, severe weather and
global pandemic continue to be a
significant factor that may restrict
and prevent travel
9.
Medical and wellness tourism
is emerging as a lucrative and
growth
market
with
much
aggressive promotion.
10.
Destinations are looking to
the populous market as China,…
to fill the gaps in the global
slowdown.
Source: 2006-2008 “Asia Pacific
Tourism Mega-Trends Report”
prepared by UNWTO and The
Hong
Kong
Polytechnic
University.