(LOGO MARKI)

JOANNA HAWROT
Modern brand signed by the name of
the Polish fashion designer
 Fashion project founded in 2009 based in Krakow,
Poland
 The designer is the winner of the OFF Fashion
contest, presented her collections e.g. at Berlin
Fashion Week, Fashion Week Poland, in the
Joseph Gallery during Kult Exhibition in Paris
 Her clothes hover at the edge of art and fashion,
and are aimed at confident women who look for
unique pieces of garment
THE AIM OF THE BRAND
Strong vision realizing the brand philosophy
FROM FASHION TO ART
 To build a profile of uncompromising woman
who is communicating with reality through
the garment
 Creating an aesthetic connection between
haute couture and Prêt-à-porter
 Active participation in creating Polish and
international fashion market
 Expanding onto foreign markets
WHAT MAKES US SPECIAL?
Attention paid to the quality and
professionalism manifested at every
level of the cooperation and in every
aspect of our actions
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Single copies of clothes , made to fit
The use of high quality materials
World-class handmade
Individual customer approach
Professional international customer service
Fashion consulting, mobile showroom
Collections presented in a form of an art
installations
WHO ARE WE INTERESTED IN?
The target group of the brand are
conscious modern women
AW 2013/14 COLLECTION
PREMIERE TOOK PLACE DURING THE GALLERY TRADE FAIR IN DÜSSELDORF
FEBRUARY 2013, DÜSSELDORF, GERMANY
COLLECTION WAS SHOWN DURING BROOKLYN FASHION WEEKEND
MARCH 2013, NEW YORK, USA
SS 2012/13 COLLECTION
PREMIERE FASHION SHOW TOOK PLACE ON THE FASHION STAGE
DURING HEINEKEN MUSIC FESTIVAL
JULY 2012, GDYNIA, POLAND
AW 2012/13 COLLECTION
PREVIOUS COLLECTIONS
 ASHITA II (AW 2011/12) – made a debut in the
Showroom during Fashion Week Poland, and
then was shown on The Cult Exhibition in Paris
 ASHITA (SS 2011/12)
 THE WORLD IS YOU (AW 2010/11) – the premiere
of the collection took place in the prestigious
Showroom Edged at Berlin Fashion Week
AUTHOR PROJECTS AND EVENTS
WITH JOANNA HAWROT BRAND
Berlin Fashion Week, Showroom EDGED, February 2011
THE WORLD IS YOU collection was created for the Berlin Fashion Week,
during which it was presented in the prestigous „Edged” Showroom,
attracting avant-garde artists from all over the Europe.
Performance THE MUSIC BOX, Kraków, May 2011
The Music Box Project - Installation of real scupltures was introduced by
fifteen dancers - living sculptures who were confronting the matter with
the spirit, thereby changing the shopping center into an art gallery.
Fashion Week Poland, Showroom, October 2011
Ashita II was the next from the cycle of collections dedicated to Japan. It
was the second fragment of fashion diptych, debuted in the Showroom
during the Fashion Week Poland.
The Cult Exhibition, Paris, November 2011
The Ashita II collection - after a successful debut on the Fashion Week
Poland it was presented at the prestigious Paris JOSEPH GALLERY during
the international Cult Exhibition.
Fashion Stage, Heineken Open’er Festival, Gdynia, July 2012
SS 2012/13 collection was presented in the form of four media and
fashion performances on the Fashion Stage during the Heineken Open’er
Festival 2012.
SUNDAY FASHION BRUNCH, Kraków, November 2012
SUNDAY BRUNCH FASHION is a fresh and modern project, whose aim is
to bring profiles of luxorious brands. In November 2012 designer Joanna
Hawrot and hair & make-up artists Oscar Bachoń and Wojtek Kasprzak
initiated a series of monthly fashion meetings that will be permanently a
part of the Krakow’s cultural calendar.
SUNDAY FASHION BRUNCH, Kraków, December 2012
The second fashion meeting of the series was held in the exclusive
surroundings of the Hotel Stary and was dedicated to the visual and
performative arts. That edition was honored by the installation of real
sculptures and multimedia by Joanna Hawrot. The event was
complemented by a premiere projection of fashion video "Solaris,"
directed by Krzysztof Hawrot.
TRADE FAIR THE GALLERY, Düsseldorf, Germany, February 2013
For the first time JOANNA HAWROT has presented her collection at the
prestigous THE GALLERY trade fair in Germany. Collection AW 2013/14
has been appreciated by the fair’s organizers who acclaimed great
finishing of clothes combined with avant-garde style of the Polish
fashion designer.
SUNDAY FASHION BRUNCH, Kraków, February 2013
The third edition of Sunday Fashion Brunch has been a Mecca for fashion
designers, photographers, stylists and fashion critics all surrounded in
one place – Baroque Restaurant & Coctail Bar were sharing their
thougths about fashion and art. Absolute hit of February meeting was
performance prepared by organizers Joanna Hawrot and Oskar Bachoń
and panel discussion broaching a controversial subject of fashionholizm.
BROOKLYN FASHION WEEKEND, New York, USA, March 2013
Joanna Hawrot has been named as one of the most original fashion
designer during 15th edition of Brooklyn Fashion Weekend. Multimedia
show of AW 2013/14 collection and an author’s footwear line prepared
in cooperation with MYS Fashion Group was warmly received by New
York’s fashion industry.
OTHER AUTHOR PROJECTS AND EVENTS
WITH JOANNA HAWROT BRAND
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Brooklyn Fashion Weekend, March 2013
Trade Fair The Gallery, Düsseldorf, February 2013
Move Showroom, Kraków, January 2013
XVII Gala Moda&Styl, Warszawa, January 2013
Jubilee Shine Fashion Workshop, Kraków, November 2012
Warsaw Fashion Weekend, Warszawa, October 2012
The Modd Concept Store, Warszawa, May 2012
The Journalists Ball, Kraków, May 2012
Move Showroom, Kraków, February 2012
ASHITA II Fashion Show, Warszawa, January 2012
Kraków Luxury Fashion Night, Kraków, November 2011
Very Very Showroom, Warszawa, September 2011
PARTNERS
Thank you!
We invite you to cooperation
Aleksandra Kaźmierczak
PR manager
+48 794 299 955