278 million Estimated Economic Impact (EEI)

SPORTS
TOURISM
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HOSPITALITY
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Our Arizona offices specialize in:
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Tucson (520) 750-7474
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TABLE OF CONTENTS
Welcome from MPA Thank You Key Note Speakers Visit Tucson Real Competition Event Sponsors Hi Corbett Field UA Athletics Breweries Culinary Tucson Convention Center Gem, Mineral & Fossil Showcase Heritage and Culture Tucson Rodeo International Travelers Tucson International Airport Pima County Sports and Tourism Authority Kino Sports Complex FC Tucson Adventure & Nature Cycling Hospitality Community Assets About MPA Page 2
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For every $1 MTCVB invested in it’s website, visitTucson.org, it returned an estimated
$4,542 in direct travel spend in 2011
1
WELCOME FROM MPA
M
etropolitan Pima Alliance (MPA) recognizes that tourists do not distin-­
guish between jurisdictional bound-­
aries. As an advocacy organization dedicated to fostering collaborative efforts that promote land and economic development, MPA is hosting the 10th annual Wild Ride event to explore the regional impact the tourism, sports and hospitality industries have on our local economy. Travel is one of Southern Arizona’s top industries and a vital component of the region’s economic develop-­
ment engine. Attracting more than 4 million Tucson overnight visitors annually and creating more than 21,000 tourism related jobs throughout the region,
the annual economic
impact of tourism is valued
at nearly $2.4 billion.
BOARD OF DIRECTORS
Alter, Sandy
Bakken, Erik
Bowers, Lisa
Cadden, Mike
Carroll, Bill
Dorgan, Bill
Gordon, Becky
Hardman, James
Harpel, Brian
Hoge, Walter
Klipp, Terry
Marley, Ed
Morales, Linda
Nieman, Tom
Ollanik, David
Reeder, Shawn
Rhey, Hans
Richter, Walter
Shambach, Robin
Smedley, Lucinda
Tejeda, Courtney
Templeton, Alice
Tucker, Robert
Weeks, Stacey
Newmark Grubb Knight Frank
TEP
Tucson Expediting & Development
Cadden Management
EEC
AAA Landscape
Meritage Homes
DESCO Southwest
The Harpel Company
Rio West
Terramar Properties
Swaim Associates
The Planning Center
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PICOR Commercial Real Estate Services
D.L. Withers Construction
WestLand Resources
Century Link
Southwest Gas
BWS Architects
TREND Report
Wood/Patel
Gordley Group
Diamond Ventures
Norris Design
Snell and Wilmer
Simon, Marc (Counsel to the Board)
2
With 350 days of sunshine DQGGR]HQVRI¿HOGVDQG
facilities, a steady stream of events not only gener-­
ates immediate dollars for the local economy but also stimulates other segments of tourism through in-­
creased exposure. Tucson’s beautiful natural environ-­
ment and temperate cli-­
mate are well showcased during sporting events, but Amber Smith
beyond that, hosting both active and spectator sports creates a sense of buzz about our area and bolsters its image as vibrant and dynamic. We hope the community will work to promote and support these important industries that bring in sig-­
QL¿FDQWUHYHQXHWRRXUUHJLRQ$VZHSURPRWHWKHVH
industries, we are leveraging our assets to bring in outside dollars to create a healthier local economy. Welcome to our 10th annual Wild Ride event. Thank you to our sponsors, Board of Directors, Wild Ride Planning Committee and members. A special thank you to GLHN Architects and Engineers for their work in designing this event program. Without the collab-­
orative work, dedication and effort of all these groups and individuals, this event could not happen.
THANK YOU TO THE WILD RIDE
PLANNING COMMITTEE
Lisa Bowers Tucson Expediting and Development
Mary Davis Tucson Airport Authority
Felipe Garcia VisitTucson.org
Aly Masterson Tucson Airport Authority
Linda Morales The Planning Center
Bob Morken Jr. Terramar Properties
Wocky Redsar Keller Williams Realty
Amber Smith MPA
Allyson Solomon MPA
Courtney Tejeda Wood/Patel
Corey Thompson Stantec
Vincent Trinidad VisitTucson.org
Richard Underwood AAA Landscape
Ryan Wagner Diamond Ventures
Carl Young Cadden Management
A SPECIAL THANKS TO:
Andy Morales Photography Sports-­Events-­Senior Photos http://andymorales.smugmug.com/
Jimmy John’s
City of Tucson
Pima County
Town of Marana
Town of Oro Valley
Town of Sahuarita
Metropolitan Tucson Convention Visitor’s Bureau
GLHN Architects & Engineers, Inc.
The Planning Center
Thunder Canyon Brewery
Tucson Airport Authority
Wild Ride Program Design & Construction by
Kirk Markarian and GLHN Architects & Engineers, Inc.
3
KEYNOTE
SPEAKERS
VINCE TRINIDAD – BIOGRAPHY
V
ince Trinidad is the Director of Tucson Sports, a Division of the Metropolitan Tuc-­
son Convention & Vis-­
itors Bureau (MTCVB), that devel-­
ops and hosts sporting competitions in the Metro Tucson region to attract out of town visitors and generate economic impact. He joined the MTCVB in September 2005.
Since the inception of Tucson Sports, it has reported over 150,000 out of town sport travelers, 242,000 room nights and over $166 million in esti-­
mate economic impact. He is also privileged to be an Adjunct Lecturer with the University of Arizona, Eller College’s Sports Management pro-­
gram.
He has been on the organizing committees for four national and three international level sporting events that generated over 100,000 athletes combined. His 17 year sports career has allowed him to participate in numerous NCAA and professional level sporting events.
His personal greatest sporting achievement to date was being named Executive Director of Team Baton Rouge Organizing Committee and overseeing the 2005 American Bowling Congress Tournament. This national bowling competition drew over 66,000 bowlers spanning 143 days of competition with an estimated economic impact of $74 million.
9LQFHQWLVDQ$UL]RQDQDWLYHDQGKDVOLYHGLQWKH3DFL¿F1RUWKZHVWDQG
the South. He is married with three children and is a graduate of the University of Arizona.
DAVE SITTON – BIOGRAPHY
D
ave Sitton has played coached or broadcast rugby for over thirty years.
A native of Los Angeles, the University of Arizona baseball recruit underwent shoulder surgery just prior to landing on the University of Arizona campus. When baseball was no longer a viable option, Sitton chose rugby football.
In 1978 the fullback was named Club Sport Athlete of the Year at the Univer-­
sity of Arizona. The next year, just after KLV ¿UVW WRXU RI (QJODQG DQG :DOHV KH
assumed coaching responsibilities at the University of Arizona at the age of 22. He also helped found and played for the Tucson Magpies Club, on which he attained select-­side status for the Arizona Rugby Union team.
4
As coach at Arizona, he has held in his program over 1200 student ath-­
letes. The team has traveled overseas every two years since 1978 with matches as far north as Edinburgh, Scotland and as far south as Dune-­
din, New Zealand. Through the 2004 season, his all-­time intercollegiate coaching record at Arizona stands at 325-­172. The Wildcats have won IRXURIWKH¿UVWVHYHQ6RXWKHUQ&DOLIRUQLD&RQIHUHQFH&KDPSLRQVKLSV
For ten years, Sitton was also the general manager and assistant coach on the USA’s All American Team. He was at one time the youngest board member (24 years old) to serve on the USARFU board of direc-­
tors.
Sitton has broadcast USA Eagles rugby and various national
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of the US/New Zealand match in 1978 in San Diego California. His FDOORIWKH¿UVW5XJE\:RUOG&XSRQ(631ZDVVHHQLQWKH8QLWHG
States and around the world, including South Africa. Currently, Sitton holds two other titles in the community. He is the Vice President, Southern Arizona for Clear Channel Communication’s Out-­
door Division, and he is the long time television play-­by-­play voice of University of Arizona Football and Basketball on FOX Sports Net and provides commentary on national and international broadcasts on FOX.
He is a member of several important boards in Tucson including the Steele Memorial Children’s Research Foundation, Catholic Foundation of the Diocese of Tucson, The Davis Monthan AFB “50” and the Tucson Pops Orchestra.
He is a life member of the Tucson Conquistadores, the Centurions of Carondelet, the University of Arizona rugby program and the National 5LÀH$VVRFLDWLRQ
Sitton is a well-­known speaker and master of ceremonies throughout Arizona.
He is married to Spencer. They have two daughters: Olivia and Eliza-­
beth.
J. FELIPE GARCIA – BIOGRAPHY
J. Felipe Garcia has a var-­
ied background in tour-­
ism, international trade, investments and business transactions. Current-­
ly, Mr. Garcia serves as the Execu-­
tive Vice President of the Metropol-­
itan Tucson Convention & Visitors Bureau. At the Bureau he is respon-­
sible for developing and imple-­
menting programs to enhance the relationships between Tucson and Mexico. Mr. Garcia also is responsi-­
ble for working with numerous com-­
munity organizations to best repre-­
sent the interests of tourism;; among the organizations for which he serves as a board member is the Univer-­
sity of Arizona Center for Retailing. Mr. Garcia recently was appointed as the Department of Justice Hispan-­
LF/LDLVRQIRUWKH&LW\RI7XFVRQ&LW\&OHUN¶V2I¿FH3ULRUWRWKLVKH
was appointed by the U.S. Secretary of Commerce as a Board Member of the District Export Council for Arizona in order to support the growth of Arizona companies internationally. His recent efforts to improve the perception of Tucson in Mexico, due to Arizona SB 1070, were favor-­
ably recognized in Mexico by diverse media outlets, and individuals such as the Governor of Sonora.
Prior to joining the Bureau, Mr. Garcia worked for the Tucson-­Mexico 7UDGH2I¿FHDVDQHFRQRPLFGHYHORSPHQWVSHFLDOLVWDQGIRUWKH1DWLRQ-­
al Law Center for Inter-­American Free Trade, where he was responsible for conducting in-­depth analyses of the statutes and legal frameworks of several countries in areas related to customs, investment, trade and product liability, among others. While at the National Law Center he also participated in a project to introduce amendments to the Civil Code of Argentina, while working on issues dealing with liability in Brazil, Mexico, Colombia, Uruguay, Costa Rica, and Argentina.
Mr. Garcia has published several articles pertaining to international trade in numerous specialized publications, such as The Exporter Maga-­
zine and the InterAmerican Trade Report. Mr. Garcia has also partici-­
pated as a speaker in various conferences in the U.S. and Mexico.
Understanding the advantages of global trade and cultural diversity has been a personal mission for Mr. Garcia. To that extent he constantly speaks to student groups and education professionals on both sides of the border about the positive implications of diversity in culture and business.
GREG FOSTER – BIOGRAPHY
G
reg Foster is a Managing Member of FC Tucson and Chief of Legal and Civic Affairs. Greg is also a part-­
ner at Karp & Weiss law ¿UP DQG KDV EHHQ D 7XFVRQ UHVLGHQW IRU
over thirty years. He is a member of the Board of Directors of Fort Lowell Soccer Club. He has also served on Boards of the Tucson Downtown Alliance, Green-­
¿HOGV&RXQWU\'D\6FKRRODQGDVDPHP-­
ber of the Arizona Trial Lawyers Associ-­
ation Community Outreach Committee. He holds a BS from the University of Arizona (‘89) and a law degree f rom Pep-­
perdine University School of Law (’92).
Mr. Garcia holds a law degree from the Monterrey Institute of Technol-­
ogy (ITESM) in Mexico and an L.L.M. in international trade and invest-­
ment law from the University of Arizona, James Rogers College of Law. JAMES FRANCIS – BIOGRAPHY
J
MARY DAVIS – BIOGRAPHY
M
ary Davis is the Senior Director of Business Development and Mar-­
keting for the Tuc-­
son Airport Authori-­
ty. Davis manages TAA’s efforts related to business development, marketing and advertising of air service, commercial/
industrial properties and airport services, as well as public, community, media and government relations. She is responsible for development of strategic communi-­
cations and marketing plans designed to build TAA’s brand and promote business opportunities and service quality to the public, customers and business partners.
Mary most recently served as the Communications Administrator for the Town of Oro Valley, where she worked for nearly four years, man-­
aging the Town’s internal and external communications and media rela-­
tions. She also supported Council and community relations, and man-­
aged special events for the Town.
Prior to working for Oro Valley, Mary was the Director of Public Rela-­
tions for The Caliber Group, a full-­service marketing and public rela-­
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PHUFLDOGHYHORSPHQWKHDOWKFDUHDQG¿QDQFLDOLQGXVWULHV
Mary has operated her own writing and consulting business for more than 10 years. She has extensive background working in government, QRQSUR¿WDQGIRUSUR¿WFRPSDQLHVLQWKHDUHDVRIHFRQRPLFDQGEXVL-­
ness development, marketing and public relations. She is a past presi-­
dent and district representative for the Public Relations Society of America (PRSA) Southern Arizona chapter, and currently serves on the Tucson Rodeo Committee and the board of directors for the Southern Arizona Lodging & Resorts Association, chairing the Public Relations & Marketing Committee.
ames Francis is in his 16th year at the University of Arizona, cur-­
rently serving as the Senior Asso-­
ciate Director of Athletics for External Operations. Raised in La Canada, Calif., James received his Bach-­
elor’s and Master’s degrees f rom the Uni-­
versity of Arizona. James and his wife, Tammi, are proud parents of daughters Emery and Avery.
SETON CLAGGETT – BIOGRAPHY
Seton Claggett is the founder and CEO of TriSports.com, one of the world’s premier triathlon stores. He founded the company with his wife, Debbie, in 1999 while at-­
tending the University of Arizona where he earned a BS and MS in Hydrology as well as a degree in Entrepreneurship. Mr. Claggett has been active in the multisport and triathlon industry since 1987, racing in hundreds of races including the Iron-­
man World Championships.
Other activities include helping establish 7UL6SRUWV 5DFLQJ D F QRQSUR¿W
that produces the Deuces Wild Triathlon )HVWLYDOEHQH¿WWLQJVHYHUDOFKDULWDEOHRU-­
ganizations including the Challenged Athletes Foundation. Mr. Claggett DOVRKHOSHGHVWDEOLVK75,)(67RQHRIWKHLQGXVWU\¶V¿UVWUDFHLQGHSHQ-­
dent industry expo, conference and industry dinner as well as working ORFDOO\ ZLWK WKH &LW\ RI7XFVRQ WR RI¿FLDOO\ PDNH7XFVRQ WKH:LQWHU
Training Capital for endurance athletes. Mr. Claggett is currently an En-­
trepreneurial Fellow at the University of Arizona and has been featured in several magazines including Triathlete and Entrepreneur.
5
VISIT TUCSON
T
he mission of the Metropolitan Tucson Convention & Visitors Bureau (MTCVB) is to drive and enhance the economic pros-­
perity of Tucson and Southern Arizona through tourism.
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– is contracted by Pima County, the City of Tucson and the Town of Oro Valley to direct the destination marketing efforts for the Tucson Region.
The MTCVB’s primary source of revenue comes from a portion of the bed tax collected on
15,752 hotel rooms in the metropolitan Tucson area. Additionally,
the MTCVB partners with the Pascua Yaqui Tribal Council and the
Tohono O’odham Nation and with
more than 500 individual and business partners.
New Pool at the El Conquistador Hotel
6
OVER
$3.2
BILLION
ECONOMIC
IMPACT
Every time you take off on a flight from
Tucson International Airport, you’re not
just leaving on a trip. You’re leaving
behind a powerful, positive economic
impact on the city of Tucson. In fact, TIA
supports over 35,000 jobs. So the next
time you’re heading out of town, think
about how much good you can leave
behind.
REAL COMPETITION
The economic impact from 33 sporting events that Tucson Sports promoted, enhanced, or in part developed, is estimated at $26.4M – with
34,647 room nights tracked.
2011-­2012 Events
• USA Volleyball High Performance Training Camp & National Championships
• USA BMX Southwest National Championships
• Tucson Soccer Academy Annual Tournament
• Vamos A Tucson Mexican Baseball Fiesta Tournament • UA Medical Center El Tour de Tucson
• AZ Diving Wildcat Invitational Meet
• Sporting Chance Tucson Holiday Tip Off
• Tucson Association of Realtors Shootout Soccer Tournament • Cactus Classic Invitational Court Volleyball Tournament • College All-­Star Football Game Collegiate Football Showcase
• 87th Annual La Fiesta de los Vaqueros Professional Level Rodeo
• Accenture Match Play Championships PGA Tour 64 Player Match Play
• FC Tucson Desert Diamond Cup Major League Soccer Showcase
• Tucson Invitational Games Spring Training • Collegiate Softball Spring Training
• Collegiate Golf
• Old Pueblo Grand Prix
• Criterium Cycling Race • International Sport Shooting Federation • World Cup Shotgun
• International Trap Shooting • AZ Distance Classic All Ages ½ Marathon, ¼ Marathon & 5K Road Race
• AZ Police & Fire Games
• USA Triathlon National Duathlon Championships Run-­Bike-­Run • USA Wrestling Western Junior Regionals & Veterans Nationals • Youth & Adult Amateur Wrestling
• Tucson Ford Dealers Southwest Classic Invitational Youth & Adult Competitive Swimming • USA Badminton National Competition • Senior Badminton Competition • El Tour De Tucson
7
THANK YOU SPONSORS
8
HI CORBETT FIELD
Hi Corbett Field was built in 1927 and originally named Randolph Munic-­
ipal Baseball Park. The initial home teams in the early years included the Tucson Waddies and the Tuc-­
son Cowboys of the Arizona State League.
In 1946, the Cleveland Indians moved their spring training operations to Tucson. Hiram Steven Corbett, a long-­time Arizona state senator and president of the Tucson Baseball Commission, played a key role in lur-­
ing the Indians. In 1951, the City of Tucson renamed the ballpark in honor of Corbett and it has since been known simply as Hi Corbett Field.
Beginning in 2012, Hi Corbett Field became the new home of Arizona baseball. Located approximately two miles southeast of the University of Arizona campus, Hi Corbett Field is the former Spring Training home of the Colorado Rockies and offers Major League-­cal-­
iber amenities to the UA baseball program.
Thanks to a new partnership, spring training is only part of the story at Hi Corbett these days. In 2012, the Metropolitan Pima Alliance’s Common Ground Award of Distinction was given to the City of Tucson and the University of Arizona for their teamwork in making Hi Corbett Field the new home for Arizona Wildcat baseball.
City of Tucson looks
to build on sports success
The historic ballpark has a capacity of 9,500 and in-­
cludes spacious concourses, hundreds of box seats, and large grandstands behind home plate and down each base line complete with chair-­back seating to create one of the best gameday environments for fans in the nation. Down each foul line are additional over-­
sized grandstands with bleacher seats, and down the ULJKW¿HOGIRXOOLQHLVDODUJHJUDVVODZQZLWKVKDGH
trees.
The facility provides numerous upgrades for the team including large concession stands and restrooms, handicap accessibility, convenient parking, and a large media workroom. But perhaps most importantly, the new location gave the team an unprecedented home ¿HOGDGYDQWDJHSURSHOOLQJWKHPWRWKH1&$$QDWLRQDO
title. However, Hi Corbett received exposure far be-­
yond that of its bleachers. Hosting both the NCAA Regional and Super Regional tournaments last year brought extensive coverage to the park and an early game this season garnered national attention on one of the ESPN stations. The move was a clear victory for everyone involved and the City of Tucson is looking at possible future partnerships with the University’s Athletic Department to generate broader use of its sports facilities.
9
UA ATHLETICS
I
= $61.6 million Estimated Economic Impact (EEI)
n 2010, the season-­long impact was estimated at $37.5 million spent by visitors in Tucson, with a million
boost to Tucson economy factoring in money multipliers. The University of Arizona‘s $61.6
Intercollegiate Athletics Department is comprised of 8 men’s and 12 women’s NCAA Division I teams. The University of Arizona’s athletic excellence is rooted in a strong foundation of Wildcat heritage and history that GDWHVEDFNWRWKHODWHV$UL]RQDKDV¿QLVKHGLQWKH7RSRIHYHU\'LUHFWRU¶V&XSVWDQGLQJVIRUDOODURXQG
athletics excellence and academically ranks among the top 50 public research universities in the nation. The foremost reason for the University of Arizona’s overall athletic success are its head coaches and assistants. Proven winners across WKHERDUGKHOS$UL]RQDSXWLWVEHVWIRRWIRUZDUGRQWKH¿HOGVDQGFRXUWVDVZHOODVLQWKHFODVVURRP:LOGFDWVWXGHQW
athletes enjoy a rare opportunity to be mentored and guided by some of the best coaches and teachers in the NCAA. The Wildcats’ success over the years in softball and baseball -­ a combined eleven NCAA titles -­ and the program’s 1997 NCAA Championship in men’s basketball underscore the level of competitiveness embraced by UA sports programs. Our current Wildcat student-­athletes include national and conference players of the year, Olympic gold medalists, future professional athletes, and academic award winners. In addition, Arizona Athletics has had four of its women student-­athletes selected for the NCAA Woman of the Year Award (in 1994, 2007, 2009, and 2010). The MTCVB reported to the City of Tucson and Pima County on Arizona Athletic partnered events for hotel URRPVDQGWKHRYHUDOOHVWLPDWHGHFRQRPLFLPSDFWRIWKHVHHYHQWV2QO\WKHURRPVXVHGIRURI¿FLDOWHDPWUDYHO
DUHLQFOXGHGVRWKHVH¿JXUHVGRQRWDFFRXQWIRUDGGLWLRQDOUHYHQXHLHIRRGDQGEHYHUDJHWUDQVSRUWDWLRQWLHGWR
IDQVRURWKHUYLVLWRUVLQWRZQIRUWKHHYHQWVEXWZKRZHUHQRWDSDUWRIWKHRI¿FLDOWUDYHOSDUWLHV
2011 NCAA 2nd & 3rd Round Men’s Basketball: $1,012,680
2012 NCAA Baseball Regional: $147,900
2012 NCAA Baseball Super Regional: $52,200
Total of recent Arizona Athletics events: $1,212,780
10
UA ATHLETICS
A
Lowell-Stevens Football Facility
rizona Football anticipates completion of the $74m Lowell Stevens Football Facility in July 2013 The new Lowell-­Stevens Football Facility will connect the east and west concourses on the north side of Arizona Stadium. It will include 5,000 upgraded seats, an exclusive indoor club with 600 outdoor seats, and will house football operations internally. Club highlights include, box seats for 2-­6 people, ÀDWVFUHHQPRQLWRUVFRPIRUWDEOHFKDLUVDQGDFFHVVWRDFOLPDWHFRQWUROOHGKRVSLWDOLW\DUHDLQFOXGLQJ
a full kitchen and bar. The new facility will create a full bowl for Arizona Stadium, greatly enhance fan ameni-­
ties, and will improve the ability to recruit elite-­level athletes. The department is beginning initial planning for remodeling McKale Memorial Center, which was originally constructed in 1974.
Bear Down Gymnasium, Addition and Renovation:
7KH%HDU'RZQ*\PQDVLXPLVDVLJQL¿FDQWKLVWRULFVWUXFWXUHLQWKHKHDUWRIWKH&DPSXVWKDWUHTXLUHVUHQRYDWLRQ
and modernization. Projected Ultimate Budget:
$27,400,000
Contractor: Sundt Construction Inc.
Design Professional: Poster Frost / Mirto / NTD Architecture
Wood/Patel -­ Civil Engineering
Construction Schedule: April 2014 -­ August 2016
Size: 75,000 gross sq. ft., 40,000 net sq. ft.
McKale Memorial Center Improvements
Built in 1973, McKale Memorial Center is approaching 40 years of continuous heavy use. It is the largest indoor public assembly building on campus and provides seating for 14,650 spectators. The proposed 322,789 gross square foot (GSF) Mckale Memorial Center improvements project will construct new concourses to improve ac-­
cess to all arena seating and add restrooms and concession spaces to improve the fan experience. New spaces to be constructed along with the release of existing space from the re-­location of the football program to North Stadium DGGLWLRQZLOODOORZWKHUHFRQ¿JXUDWLRQUHQRYDWLRQDQGH[SDQVLRQRIWKHDGPLQLVWUDWLYHDQGDWKOHWLFSURJUDPVWKDW
will remain in the McKale Memorial Center.
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Projected Ultimate Budget:
$80,000,000
Size:
322,789 gross sq. ft., 181,516 net sq. ft.
Construction Schedule:
June 2014 -­ June 2017
11
BREWERIES
O
= $278 million Estimated Economic Impact (EEI)
verall, in 2011, Arizona craft brewers had economic impacts of: • Direct economic contribution of $152 million • Indirect economic contribution of $59.1 million and • Induced economic contribution of $66.9 million. • This economic activity produced a total of 3,486 jobs (direct, indirect and induced). • In 2011 Arizona had a total of 33 active craft breweries. • Nationally, the volume and gross sales of craft-­brewed beers have grown by double digits in the past three years while overall beer sales have declined. • Half of these operations are located in Maricopa County (49%), followed by Coconino County (18%), Pima County (12%), Yavapai and Mohave (9% each), and Cochise County (3%). • In 2011, Arizona craft brewers paid almost $10 million in state sales taxes ($9.69 million), and an additional $1.4 million in federal ($833,749) and state ($590,771) excise or luxury taxes. • Arizona’s craft brewers invested more than $10 million in new plant and equipment from 2009-­2011;; the peak year was 2010 with $6.0 million.
T
THUNDER CANYON BREWERY
hunder Canyon Brewery has been synon-­
ymous with great hand-­crafted beers for PRUHWKDQ\HDUV$VRQH7XFVRQ¶V¿UVW
and most popular breweries, the compa-­
ny has helped lead the local industry into a new age of craft beer production. Besides great beer, TCB is known for its lively atmosphere and excel-­
lent food. After opening its downtown location earlier this year, the brewery now has two popular gathering spots for Tucson residents.
But TCB is more than just a place for great hand-­
crafted beer and contemporary bistro-­style cuisine. As a proud member of the Tucson community, TCB reg-­
ularly sponsors charitable events and works in con-­
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city and its residents. One of its most popular events, the Top Hops Challenge, raises thousands of dollars HDFK\HDUIRUORFDO¿UHGHSDUWPHQWV
TCB is more than just a brewery. Since opening its doors in 1997, it has become an entrenched business and community leader in Tucson. Come in for a pint sometime and see why TCB is the destination for beer lovers citywide.
12
T H U N D E R C A N YO N
BREWERY
LOCAL & INDEPENDENT
FOOTHILLS MALL & 220 E. BROADWAY
CRAFT BEER | FULL MENU
HAPPY HOUR | LUNCH SPECIALS
BROADWAY LOCATION ONLY
THUNDERCANYONBREWERY.COM
CULINARY
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lifestyle, Given that the destination’s “food LPDJH´FDQKDYHDVLJQL¿FDQWHIIHFWRQWUDY-­
elers’ intent to visit and destination, posi-­
tioning Tucson as “authentic with diverse culinary offerings” aligns with several destination drivers that are woven into the region’s tapestry. To reach foodies who “travel to eat,” we emphasized QDWLYHIRRGV±6SDQLVK0H[LFDQDQG:HVWHUQLQÀX-­
ences that are tasted in our Southwestern cuisine and in many imaginative creations by the city’s award-­
winning chefs. 13
TUCSON CONVENTION CENTER
$145 million Estimated Economic Impact (EEI)
W
ith over 205,000 square feet of meeting space, the Tucson Convention Center has the size and ÀH[LELOLW\WRDFFRPPRGDWHHYHU\W\SHRIPHHWLQJFRQYHQWLRQWUDGHVKRZRUEDQTXHWHYHQW\RX
may be planning. The Tucson Convention Center offers the largest ballroom in Pima County! In DGGLWLRQWRRXUPHHWLQJVSDFHWKH7XFVRQ&RQYHQWLRQ&HQWHUKDVWKUHHPRGL¿DEOHVKRZIDFLOL-­
ties which are appropriate for sporting events, ice shows, theatrical performances, and concerts.
Rio Nuevo Multipurpose Facilities District is investing $6M dollars into the Tucson Convention Center (TCC) Arena. The goal of the project is to enhance the customer’s overall experience, from the patrons to the perform-­
ers. The community will see a noticeable difference at the TCC Arena once the project is complete. Project VFRSHDQGEXGJHWZLOOEHDSSURYHGE\WKH5LR1XHYR%RDUGDQGWKH&LW\RI7XFVRQZLOOEHQRWL¿HGRIDOOLP-­
provements.
5HQRYDWLRQVEHLQJFRQVLGHUHGUDQJHIURPUHVWURRPLPSURYHPHQWVVLJQDJHZD\¿QGLQJFRVPHWLFFRQFHVVLRQ
VWDQGUHQRYDWLRQVÀRRUVHDWVOLJKWLQJLFHÀRRULPSURYHPHQWVDQGERZOVHDWV$'HVLJQ6WDQGDUGZLOODOVREH
established for the TCC. If future renovations take place at the TCC, the Design Standard will guide material se-­
lections and assist the TCC in having a consistent image.
The design team will also be considering the maintenance and durability of selected materials considering the KLJKYROXPHRIWUDI¿FLQWKH$UHQD
Rio Nuevo is working with the City of Tucson and the TCC end-­users to understand and identify their needs. The end-­users are just one of many stakeholders whose buy-­in is vital to the success of the project. Construction will also need to be scheduled around the TCC event schedule.
Swaim Associates of Tucson, Arizona is the Architect for the project and will be coordinating the design team through construction.
14
GEM, MINERAL & FOSSIL
SHOWCASE = $100M Estimated Economic Impact (EEI)
T
he legendary Tucson Gem, Mineral & Fossil Showcase has grown from a “club show” to a major show for collectors and enthusiasts from around the country and the world.
Showcased here are the best gems, minerals, jewelry, lapidary and publication dealers from across the US. Also displayed are items from private collections and renowned museums worldwide, including the Smith-­
sonian Institution and the Carnegie Museum of Natu-­
ral History.
As a result of the interest generated by the original show, satellite shows have proliferated all over the city. These shows cater to the interests of the grow-­
ing number of people coming to town. Today, one of the fastest-­growing segments of the Tucson shows is EHDGV¿UVWWLPHYLVLWRUVWRDEHDGVKRZZLOOEHGD]-­
zled by the array available here. Together, the original show and the satellite shows make up the Showcase -­ one of the largest and most popular events in the gem and mineral world, attracting an estimated 55,000 people to Tucson in a two-­week period.
Courtesy of Tucson CVB
15
HERITAGE AND
CULTURE
= $2 Billion Estimated Economic Impact (EEI)
A
ccording to Mandela Research, cultural heritage travelers spend, on average, $994 per trip and contribute $192 billion to the US economy. The Arizona Humanities Council indicates that out-­of-­state cultural heritage travelers spend an estimated $2 billion annually in Arizo-­
na and in-­state account for another $6 millionǤ’‡…‹ϐ‹…–‘‘—–Š‡””‹œ‘ƒǡ˜‹•‹–‘”•–”ƒ˜‡Ž
ˆ”‘–Š‡‹†™‡•–ǡƒ…‹ϐ‹…‘”–Š™‡•–ƒ†ƒƒ†ƒ–‘‡š’‡”‹‡…‡‘—”Š‡”‹–ƒ‰‡Ǥ
Courtesy of Tucson CVB
Regional attractions capture the unique soul of our city and provide visitors with a real sense of place and amazement.. Combined with an array of vibrant and imaginative artwork from a vast population of local artisans, our unique and diverse products are posi-­
tioned to drive visitation from several lucrative travel segments, including the cultural heritage traveler, mil-­
LWDU\DQG¿OPKLVWRU\EXIIVHOLWHVFLHQWLVWVVSHOXQN-­
ers, and geotourism enthusiasts.
All Souls- Photo by Dominic Bonuccelli - Courtesy of Tucson CVB
16
Real Southwest emphasizes Native American, Span-­
LVK0H[LFDQDQG:HVWHUQLQÀXHQFHVWKDWDUHGHHSO\
rooted in our heritage and culture, tasted in our south-­
western cuisine, and experienced in our abundant fes-­
tivals and Tucson-­signature events that signify Tucson as an ‘authentic’ destination. Tucson and Southern Ar-­
izona’s historic and Southwestern character provides the cultural traveler an educational experience, which is also indicative of what this lucrative travel segment seeks in a travel experience. The vast majority of these travelers seek experiences where the destination, its buildings, and surroundings have retained their historic character like the Mis-­
sion San Xavier del Bac and St. Augustine Cathedral. They’re more likely to sample artisan food and wines, attend culinary festivals, and enjoy unique dining ex-­
SHULHQFHV2WKHUDFWLYLWLHVLGHQWL¿HGDUHYLVLWLQJKLV-­
toric sites and attending historical re-­enactments like Old Tucson, Day of the Dead and Tombstone. Other activities include visiting art museums and galleries around Town and attending dance performances at the Temple of Music & Art, UA Presents or the Tucson Music Hall at the Tucson Convention Center (TCC).
Courtesy of Tucson CVB
TUCSON RODEO
R
= 16 Million Estimated Economic Impact (EEI)
odeo is one of the truly American sports and the Tucson Rodeo Committee is steadfast when it comes to its messaging aimed at luring visitors to La Fiesta de los Vaqueros: the annual event is “Arizona’s &HOHEUDWLRQRIWKH&RZER\V´7KHFRPPRQGHQRPLQDWRULQWKHVXFFHVVRIWKH¿UVWURGHRLQDQG
of every rodeo since, is people’s fascination with “The West.”
Gary Williams, general manager of the Tucson Ro-­
deo, and a former rodeo bull rider himself, believes, “Rodeo gives people a way of touching the West;; see-­
ing, feeling and getting close to it.” Williams added, “If visitors just want to escape the cold, they can go to Florida—this is The West, this is about cowboys.” On average, 38% of attendees at the Tucson Rodeo are from outside the state of Arizona with more than KDOIYLVLWLQJVSHFL¿FDOO\WRDWWHQGWKHURGHR³7XFVRQ
LVWKH¿UVWELJRXWGRRUHYHQWRIWKH3UR5RGHRVHDVRQ´
explained Williams. “It’s a key stop for cowboys and cowgirls working their way to the Wrangler National Finals Rodeo and a welcome break from indoor are-­
nas for both contestants and fans.” Sonora, Mexico, with its ranching and vaquero traditions, is a prime drive-­in market, along with Sierra Vista and other Southern Arizona communities.
Surprisingly, it was tourism that spurred the creation of the Tucson Rodeo, now one of the top 25 profes-­
sional rodeos in North America. Back in the early µVWKHYLVLWRUVHDVRQ¿]]OHGRXWE\WKHHQGRI-DQX-­
ary leaving Tucson a virtual ghost town. Transplant-­
ed Easterner Leighton Kramer, real-­life cowboy Ed Echols, and area dude ranch and hotel owners joined together and created a grand scheme to keep visitors in the Old Pueblo through late February’s Washing-­
ton’s Birthday holiday.
Two key elements contributed mightily to success. First, a two-­day school holiday was established so local ranchers and residents could participate in the rodeo and parade. Next, Kramer convinced Southern 3DFL¿F 5DLOURDG WR UXQ VSHFLDO ³URGHR´ WUDLQV IURP
Los Angeles and El Paso to Tucson—the occupancy was 100% on every run. Bottom line, every ranch and hotel was booked solid and Tucson, with its Celebra-­
tion of the Cowboys, was on the map as a prime tour-­
ist destination.
Photo courtesy of Louise Serpa
Today, the economic activity generated by visitors, 685 contestants, and over a 1,000 well-­fed horses and bulls is worth $16 million to Pima County. When the ZHDWKHUFRRSHUDWHVDERXWIDQV¿OOWKHJUDQG-­
stands at the Tucson Rodeo Grounds and the cheers for an 8-­second bull ride can be heard all the way to Nogales. The addition of the Vaquero Club, a private pavilion with hosted food and beverages, and the sky-­
box-­style Gold Buckle boxes have upped the partici-­
pation of local and regional businesses and groups.
“The Pioneer Spirit lives. Heroic memories never die. The Old Frontier will be revived at Tucson as a com-­
munity revival,” wrote Kramer on the rodeo’s opening day in 1925. The Tucson Rodeo Committee couldn’t have said it better.
La Fiesta de los Vaqueros – Tucson Rodeo
February 15 - 23, 2014
Tucson Rodeo Grounds
TucsonRodeo.com
17
INTERNATIONAL TRAVELERS
A
rizona Indian Gaming Association (AIGA) has a membership of 17 Tribes, representing more than 90% of the Indian people living in Arizona. Indian gaming in Arizona directly employs more than 15,000 people. The economic impact of these jobs, which a conservative estimate puts at nearly one billion dollars of value added in 2011. Value added comprises labor income, property income and indirect business taxes. Since most reservations in the state are located in r ural areas, the study notes that casinos deliver jobs where they are most needed. In ten years the Tribes have funded almost $800 million to support education, trauma and emergency care, conservation and economic development through tourism. Gam-­
LQJUHYHQXHVDUHDOVRVKDUHGZLWKFLWLHVWRZQVDQGFRXQWLHVVWDWHZLGHDQGVXSSRUWKXQGUHGVRIQRQSUR¿WVDQG
charitable organizations.
$1.8 billion was the total Economic Impacts of Mexican Visitors to Pima
County in 2007-08
Mexico visitors are a valued market segment for the tourism industry in Tucson. The Mexican Visitors to Ari-­
zona, 2007 -­08 study by the University of Arizona states that Mexican visitors’ expenditures in Pima Coun-­
ty was $976 million from 2001 to 2007-­ 08.
98.9% of Arizona’s Mexican visitors are from the state of Sonora. Shopping is still the primary reason for Mexi-­
can visitors to the US. The report attributes $976.4 million in expenditures to Mexican visitors to Pima Coun-­
ty (5.2% of Pima County’s taxable sales) and $2.3 million overnight visitors.
The Mexican Visitors to Arizona, 2007 -­2008 study was conducted by the University of Arizona Economic and Business Research Center, reported by the Eller College of Management and sponsored by the Arizona Of-­
¿FHRI7RXULVP3KRHQL[6N\+DUERU,QWHUQDWLRQDO$LUSRUW0DULFRSD&RXQW\'02VDQGWKH0HWURSROLWDQ7XF-­
son Convention and Visitors Bureau.
Canadian travelers spend over $800 million annually and account for
more than half of all international spending in Arizona.
18
IT’S THE WAY TO GO.
TIA WELCOMES MPA WILD RIDE 2013.
A little history...
In 1919 the Tucson Chamber of Commerce aviation committee established
the nation’s first municipally owned airfield at the current site of the Tucson
Rodeo Grounds.
The rapid increase in aviation activities meant a move in 1927 to what is now
Davis-Monthan Air Force Base.
In 1941, the City had purchased the current site of Tucson International
Airport but by 1947 they were unprepared to take over the operation of an
airport.
As a solution, the Tucson Airport Authority was established on April 12,
1948, as a civic, non-profit corporation as provided for under Arizona law
to develop, promote, operate and maintain airports and air transportation
facilities adjacent to the City of Tucson and in Pima County.
The Tucson Airport Authority is non-profit, independent and self-funded
organization. We do not collect any local or state taxes. We have nearly
5,000 acres of prime development parcels, air cargo and warehouse space.
Available opportunities both on and off airfield, airfield taxiway access to
runways, are convenient to Interstates 10 & 19 and rail lines. Currently, there
are 100 tenants served at TIA and 20 at Ryan Airfield.
Upcoming Projects include:
• TIA served 3.7 million passengers in 2012
• Ryan Airfield’s operations increased 12% over March 2012, coming in at
11,559
• Our Master Plan, updated 2013, includes a comprehensive land use road
map to guide future development activities, as well as recommendations for
a second runway
• The FAA is currently nearing completion of the design for a air traffic control
tower with construction expected to begin in 2014
• Preparing to launch a $19.5 million dollar FAA grant funded apron
rehabilitation project. Reconstruction of the main terminal apron at TIA
scheduled to begin in summer 2013
• The FAA has awarded a $5.7 million grant to TAA to fund a new solar
canopy project, an 18-foot-tall solar array over the entire main public parking
lot in front of the terminal. In addition, vegetated “green walls” with live plants
are planned in order to help create a cooling microclimate effect within the
parking lot
Visit us at flytucsonairport.com for more information.
19
PIMA COUNTY SPORTS AND
TOURISM AUTHORITY
T
he mission of the Pima County Sports and Tourism Authority is to improve quality of life and increase economic opportunity in Pima County by fostering and supporting amateur and professional sports, and by coordinating with municipalities, businesses and organizations to promote Pima County as a sports tourism destination.
The climate in Pima County has been instrumental in drawing both elite and club level organizations and athletes. :KLOHPDQ\RIWKHVHDFWLYLWLHVKDYHEHHQEHQH¿FLDOWRWKHVHYLVLWRUVDQGWKHORFDOHFRQRP\NH\PHWURSROLWDQ
organizations have longed for a more structured and long range approach to consistently attracting and hosting a wide range of sport, recreational, and entertainment activities.
The Pima County Sports & Tourism Authority, in cooperation with Pima County, is currently conducting a Coun-­
ty-­wide assessment of sports facility needs. The assessment will assist in developing a more comprehensive approach to the planning, funding, execution and management of sport facilities, which is essential to an eco-­
nomically viable foundation for a broad range of sport activities. Discussions with key stakeholders are being conducted to identify and aggregate aspirations and needs into a holistic, long range plan. Key stakeholders include local and regional governments, Metropolitan Tucson Convention and Visitors Bureau/Tucson Sports, and a va-­
riety of sports-­oriented organizations in Pima County.
The Board of Directors of Pima County Sports and Tourism Authority includes:
Linda C. McNulty, Chair, Lewis and Roca, LLP
David J. Cohen, Vice Chair and Treasurer, Beach Fleischman Vince Trinidad, Secretary, Tucson Sports (MTCVB)
Keith Alexander, Enterprise Holdings
Jim Arnold, KGUN/KWBA
Seton Claggett, TriSports
-RKQ*UDER8QLYHUVLW\RI$UL]RQD2I¿FHRI8QLYHUVLW\5HVHDUFK3DUNV
Regan Jasper, Fox Restaurant Concepts
Justin Lanne, Grubb & Ellis
Eddie Leon, Leon-­Taylor Management, Inc.
Suzy Mason, University of Arizona Athletics
Dave Sitton, Arizona Cancer Center
Edgar Soto, Pima Community College Athletics
David Stevenson, Miraval Resort
Michael Varney, Tucson Metropolitan Chamber of Commerce
20
KINO SPORTS COMPLEX
“Take me out to the b-a-a-a-ll game.”
Or soccer game, Or the gem show. Or the largest outdoor concert festival in Southern Arizona.
Y
ou can do it all at Pima County’s Kino Sports Complex. Kino Sports Complex, at 2500 E. Ajo Way, is the largest professional and amateur sports and entertainment venue in Pima County. It is home to the Triple-­A Tucson Padres baseball team and the FC Tucson soccer club. The 11,000-­seat Kino Veterans Memorial Stadium hosts two or more Major League Baseball spring training games a year, Padres’ homestands, Pima Community College football home games, the Casino del Sol College All-­Star Game and KFMA Day concerts that draw over 10,000 music fans.
The Tucson Invitational Games played in the stadium DQGRQVXUURXQGLQJ¿HOGVDOVRSURYLGHVHFRQRPLFLP-­
pact for Pima County. Pima County’s collaboration with FC Tucson has brought international and Major /HDJXH6RFFHUWHDPVWRWKHVWDGLXPDQGWRWKH¿HOGV
north of Ajo Way that the County has converted for VRFFHU¿HOGKRFNH\UXJE\DQGODFURVVH&RQVWUXFWLRQ
of a new North Stadium is expected to be completed in October. The new stadium will seat 2,000 and include a new scoreboard, restrooms and concession facilities.
The Kino Gem and Mineral Show and The Rock Show bring hundreds of vendors and acres of fossils, crystals, beads, jewelry, gems and rocks to tables and tents in the Kino Stadium parking lot and south soc-­
FHU¿HOGHYHU\)HEUXDU\7KLV\HDUPRUHWKDQ
people attended.
The Kino Environmental Restoration Project collects PLOOLRQVRIJDOORQVRIVWRUPUXQRIIWKDWRQFHÀRRGHG
neighborhoods and stores it in a 5-­acre pond and con-­
nected waterways that create an urban oasis. Birds and other wildlife draw birders and people who live and work nearby to its 2.2-­mile recreation path. The water is used to irrigate Kino Sports Complex and other County property, saving taxpayers more than $1.3 million since 2004.
The Mulcahy YMCA at Kino Community Center is the result of a partnership between Pima County and the YMCA of Southern Arizona to expand rec-­
reational health and wellness programs primarily for residents in the southern Tucson area.
For more information or to host your next event at Kino Sports Complex, visit
www.kinosportscomplex.com.
21
FC TUCSON
FC Tucson, established in 2010, is committed to bringing the highest caliber of competitive soccer to Tucson and establishing a successful and long-­
lasting source of pride for city, county, state and country. FC Tucson owns FC Tucson Soccer, Tucson’s top-­level soccer team and the FC Tucson Des-­
ert Diamond Cup, a Major League Soccer preseason tournament. Through a collaborative effort with Pima County and many local businesses like Desert Diamond Resorts, Golden Eagle 'LVWULEXWRUV&$5),QWHUQDWLRQDO&KDSPDQ$XWRPRWLYH.DUSDQG:HLVVODZ¿UPDQG$OSKDJUDSKLFV)&7XF-­
son has grown from hosting one event featuring two teams to a month-­long soccer extravaganza that featured 19 matches with 10 MLS clubs, two international squads and one Mexican club.
In that two year time period FC Tucson has entertained over 60,000 fans from over 40 different states and parts RI0H[LFR&DQDGDDQG'HQPDUN7KH)&7XFVRQ'HVHUW'LDPRQG&XS¿QDODOVREHFDPHWKHYHU\¿UVW
nationally televised preseason match in MLS history and the tournament itself reached markets in New York, Boston, Seattle and Salt Lake City. The future for FC Tucson looks even brighter. Thanks to a sizable investment from Pima County, Kino Sports Complex North will become a premier soccer facility with six world-­class soccer ¿HOGVDYDLODEOHWRSURIHVVLRQDODPDWHXUDQG\RXWKVRFFHUWHDPVDVZHOODVJURXSVSOD\LQJRWKHU¿HOGVSRUWVRQD
year round basis. The county’s investment also includes the construction of a new stadium, Kino Sports Complex North Stadium, which will join the Kino Sports Complex North Grandstand as the two premier soccer venues in Arizona. The eyes of the soccer world will focus on Tucson in the future. Are you ready to be a part of that legacy?
22
ADVENTURE & NATURE
W
ith out mild year-­round climate, spectacular trails, and breathtaking open spaces, and clean air – Tuc-­
son ranked 5th by Honeywell Air-­
Genius Awards in 2012. The bene-­
¿WVWRORFDODQGVWDWHJRYHUQPHQWVDUHLPPHQVH±QRW
only does this lucrative segment generate $40 billion in tax revenues, “outdoor destinations” contribute to healthy communities, a higher quality of life for res-­
idents and visitors, and attract and sustain business development and growth.
—…•‘ƒ†‘—–Š‡””‹œ‘ƒƒ”‡ƒ‰‡–•ˆ‘”ͳͶͲ
million Americans in pursuit of outdoor experi-­‐
‡…‡•Ž‹‡–Š‡”‹œ‘ƒ‘‘”ƒ‡•‡”–—•‡—ǤŠ‡
—•‡—‹•ƒ™‘”Ž†Ǧ…Žƒ••—•‡—™‹–Šƒœ‘‘ǡ„‘-­‐
tanical garden, and a recently added aquarium, of-­‐
fering a view of Southwestern wildlife in its natu-­‐
ral habitat. Other outdoor enthusiasts enjoy the Colossal Cave Mountain Park with stalagmites and stalactites encircling rooms where bandits used to split up stolen gold.
Outdoor travelers account for 35% of all visita-­‐
–‹‘–‘”‹œ‘ƒǤ‘–”‹„—–‹‰–‘–Š‹•ϐ‹‰—”‡ƒ”‡–Š‡
enormous amounts of birders and wildlife watch-­‐
ers that visit our unique State.
Our area is home to more than 400 species of birds. (This is almost half of all the birds of the US and Canada combined, found in less than one percent ‘ˆ–Š‡–‘–ƒŽŽƒ†ƒ”‡ƒǤȌŠ‹•ƒƒœ‹‰…‘…‡–”ƒ–‹‘
of birds has not gone unnoticed. Southeastern Ari-­‐
œ‘ƒ‹•…‘•‹•–‡–Ž›”‡…‘‰‹œ‡†ƒ•‘‡‘ˆ‡”‹…ƒǯ•
best and most popular birding destinations. Not only are we blessed with an outstanding diversity of birds; some are found nowhere else. These spe-­‐
…‹ƒŽ–‹‡•ǡ™Š‹…Š‹…Ž—†‡•‡˜‡”ƒŽǮ„ƒ…›ƒ”†ˆƒ˜‘”‹–‡•ǯǡ
are a big tourism draw.
Birders and other Wildlife watchers have an estimated economic
impact of $1.5 billion for our state.
($296 million in Pima County)
23
CYCLING
Americans spend more on bicycling gear and
trips ($81B) than they do on airplane tickets and
fees ($51B)
T
he winter training capital for endurance athletes, Tucson is consistently recognized for being among the top bike-­friendly cit-­
ies in the US (League of American Bicy-­
clists) and Tucson ranked #1 bike town in 2012 by Outside magazine. In keeping consistent with this reputation, a regional collaborative effort led by Pima County has led to the Loop. The Loop is a 55-­mile, car-­free route being developed around met-­
ropolitan Tucson for Pima County residents and vis-­
itors on foot, bikes, skates and horses. When com-­
pleted in less than two years, The Loop will allow WUDI¿FIUHHWUDYHOWKURXJKWKH5LOOLWR6DQWD&UX]DQG
Pantano river parks and along the Julian Wash and Harrison Road. It will connect Tucson, Oro Valley, Marana, South Tucson, the Tohono O’odham Nation and the Pascua Yaqui Tribe;; and include stretches along the Cañada del Oro and Tanque Verde wash-­
es. With paved and gravel paths along both sides of area rivers and washes, The Loop will total about 130 miles. It will pass within a quarter-­mile of every Tuc-­
son YMCA and connect to San Xavier Mission, Kino Sports Complex and other Pima County attractions.
24
Overall, cycling is a multi-­‐million industry in Tuc-­‐
son, largely resulting from El Tour de Tucson. Held annually the Saturday before Thanksgiving, El Tour de Tucson is a ride attracting over 9,000 cy-­‐
clists of all ages and abilities from throughout the United States and worldwide, consisting of novice, intermediate, advanced, and professional riders. ƒ› ƒ”‡ ƒ––”ƒ…–‡† –‘ Ž ‘—”ǯ• ˆ—†”ƒ‹•‹‰ ’”‘-­‐
grams and its many charitable agencies for which the event raised over $1,627,210 in 2010.
El Tour’s overall economic impact on ride week alone
is estimated at $16 to $20 Million.
HOSPITALITY
O
Total Hotel Room Revenue $292,786,358
ur lush desert and spectacular mountain ranges set Tucson apart from other cities. The city’s ele-­
gant historic hotels and B&Bs, and the region’s luxury brand resorts and spas stand as desert bea-­
cons positioned to attract the most discriminating travelers to experience the authenticity of the Real Southwest.
Southern Arizona has the highest concentration of B&Bs in the state – approximately 70 in operation. 3000 rooms represent the region’s resorts,
upscale historic hotels, and ranches.
Tucson’s Ranking out of 15 Western US Cities FY2011-12
15th Hotel Occupancy
14th Hotel Average Daily Rate $89.32
14th Hotel Revenue Per Available Room $49.88
25
COMMUNITY ASSETS
T
he new Sports Center at Curtis Park, set to open in July, is a prime example of how the public and private sectors can work together to improve Tucson and make it an even better place for families and businesses. The Center is a 40,000 square foot indoor sports facility located at the highly-­improved, easily-­
accessible intersection of La Cholla Blvd. and River Road, right on the River Park and part of the “Loop.” The Center was conceived and developed by Sporting &KDQFH D 7XFVRQEDVHG QRQSUR¿W RUJDQL]DWLRQ GHGLFDWHG
WR SURPRWLQJ KHDOWK ¿WQHVV DQG WKH SRVLWLYH GHYHORSPHQW
of youth through sports. Sporting Chance joined with a QHZ QRQSUR¿W RUJDQL]DWLRQ 6RXWKHUQ$UL]RQD &RPPXQLW\
Sports, Inc., to raise over $6 million from private sources Curtis Park Sports Center
to fund development and construction. Tucson Medical Center, recognizing that the Center would be an impor-­
tant resource in its quest to combat childhood obesity and improve the overall health of Pima County residents, SURYLGHGWKHPDMRULW\RIWKHIXQGLQJDQGDGGLWLRQDOVLJQL¿FDQWVXSSRUWFDPHIURPWKH7XFVRQ&RQTXLVWDGRUHV
Sporting Chance and the Christina-­Taylor Green Memorial Foundation. Pima County donated the land, and is a critical partner in the operating partnership. Swaim Associates is the architect, and DL Withers the contractor. /(('6LOYHUFHUWL¿FDWLRQLVSHQGLQJ
The Center will be the largest indoor youth sports facility in Tucson, home to sports leagues, tournaments and RWKHUHYHQWV,WDGGUHVVHVDQLGHQWL¿HGQHHGIRUPRUHUHFUHDWLRQRSSRUWXQLWLHVHVSHFLDOO\IRUNLGVDQGIDPLOLHV
and will also attract large numbers of visitors for major amateur sporting events.
26
COMMUNITY ASSETS
Hi Corbett Field sits in the heart of mid-­
town Tucson and is nestled inside Gene &5HLG3DUN2YHUWKHOHIW¿HOGIHQFH
is the Reid Park Zoo and to the east behind the third-­base grandstands are the greens to the second hole at Randolph North Golf Course and the fourth hole at Dell Urich Golf Course -­ yes, two 18-­hole municipal courses. Surrounding views include the Santa Catalina Mountains to the north, the Rincon Mountains to the east, the Santa Rita Mountains to the south and the Tucson Mountains to the west. Tuc-­
son’s most centrally-­located park, walking and biking SDWKVDODNHSLFQLFDUHDVDQGEDOO¿HOGVFRPSOHWHWKHVSD-­
FLRXVFRQ¿QHVRI5HLG3DUN
In addition to Hi Corbett Field and Reid Park, the City of Tucson holds several other public assets generating additional revenue for our community Division II and III NAIA schools from around the country will head to town this spring for the Tucson Invitational Games at Lincoln Regional Park. The warm weather will provide the 55 baseball and softball teams that come to Tucson a valuable preseason experience, while, the economic impact is estimated at $7 million.
A pair of youth tournaments has already generated an estimated $5 million in 2013;; the Tucson Association of Realtors Shootout and the Cactus Classic Invita-­
tional. Both the soccer shootout and the volleyball tournament attract players from around the West and Mexico. These and many more youth sporting events attract not only players and coaches, but often entire families.
27
COMMUNITY ASSETS
T
ourism generates more than 21,000 direct jobs and injects more than $2 billion annually into the Pima County economy. Pima County’s longstanding commitment to growing tourism – as well as to mak-­
LQJ3LPD&RXQW\DZRQGHUIXOSODFHWROLYHDQGSOD\±LVUHÀHFWHGLQLWVLQYHVWPHQWLQSDUNVUHFUHDWLRQ-­
DO¿HOGVVZLPPLQJSRROVWUDLOVDQGDWWUDFWLRQV6LPLODUWRWKH&LW\RI7XFVRQ3LPD&RXQW\RZQV
two golf courses. Crooked Tree Golf Course at Arthur Pack, an 18-­hole, par 72 course designed by Lee Trevino is set in northwest Tucson with a spectacular view of the four Tucson mountain ranges. Ajo Commu-­
nity Golf Course provides an out-­of-­the-­way retreat in nearby Ajo with views and amenities found nowhere else.
The Pima County Natural Resources, Parks and Rec-­
reation Department maintains:
‡
XUEDQSDUNVLQFOXGLQJ¿YHDORQJWKH5LOOL
to, Santa Cruz, Pantano and Cañada del Oro rivers and the Julian Wash. ‡
EDVHEDOODQGVRIWEDOO¿HOGVRIZKLFK
are lighted. ‡
WXUI¿HOGVIRUVRFFHURUIRRWEDOORIZKLFK
14 are lighted. • Nine aquatics facilities, with multiple swim
ming classes, and two splash pads. • • • • 44 trailheads.
• The Pima Air & Space Museum
• Old Tucson Studios
• Colossal Cave Mountain Park
• Titan Missile Museum
Seven major resource parks, including Tuc son and Tortolita Mountain Parks, Agua Cali
ente Park and Cienega Creek Natural Pre-­
serve.
Eight conservation ranches accessible to the public, including the Empirita, A7 and 6 Bar.
The County also owns and leases a number of popular tourism destinations:
The Arizona-­Sonora Desert Museum
For more information, visit http://www.pima.gov/nrpr/index.htm.
28
COMMUNITY ASSETS
A $5 million pool renovation is putting the Town of Oro Valley on the map for national sports tourism. Before the new Oro Valley Aquatic Center opened its doors on March 15, it had already booked sev-­
eral state-­ and national-­level competitions, including the Arizona 8 & Under State Championships and the 2014 National Synchronized Swimming Championships.
A feasibility study indicated that this facility will create approximately $2.2 million a year in economic activity in the Oro Valley community. Figures from recent events and projections for upcoming events are trending toward that $2 million mark:
Arizona 8 & Under State Championships – $95,000 in economic impact
U.S. Masters Short Course Zones/Championships – $143,000
State Synchronized Swimming Championships – $237,680
2014 National Synchronized Swimming Championships – Projection of 560 athletes and nearly $430,000 in eco-­
nomic impact
In addition to the economic impact of sports tourism, the Oro Valley Aquatic Center, with its family-­friendly amenities, is a draw for visiting families and is serving as a business retention and attraction tool. It’s also been an improvement to quality-­of-­life for Oro Valley residents. With an interactive splash pad, giant water slide, 25-­yard recreation pool, 50 meter competition pool, family changing rooms, concession stand and classroom, this facility is fast-­becoming a hub of community activity.
In addition to the Aquatic Center, Oro Valley offers world-­class cycling, swimming, hiking, spas, golf and some of the most stunning desert sunsets on Earth. The Town has a trail system of 54.5 miles that can be utilized by hik-­
ers, bikers, inline skaters, runners, equestrians and others while there are 60.15 miles of signed bike routes, 36.1 miles of paved shoulders, and 14.9 miles of shared-­use paths. Oro Valley is home to more than 50 acres of parks which include Canada Del Oro Riverfront Park, James D. Kriegh Park, Naranja Park and Honeybee Park. Annual endurance events include the Arizona Distance Classic and USA Triathalon Duathlon.
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ing:
Oro Valley Country Club +LOWRQ(O&RQTXLVWDGRU&RXQWU\&OXE
Golf Club at Vistoso Stone Canyon Golf Club Oro Valley Hotel & Suites Hilton El Conquistador Golf & Tennis Resort
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Golf Villas at Oro Valley
Sun City Oro Valley Golf Club
WorldMark Rancho Vistoso
The Hilton El Conquistador has been ranked as a top tennis resort in the
country by the United States Tennis Association.
Cities ranked at the bottom of the list in hotel performance have the lowest-funded Convention Visitor Bureaus.
29
COMMUNITY 2013
ASSETS
Accenture Match Play Championship
W
hen Matt Kuchar lifted the champion’s trophy at the Accenture Match Play Championship this past February, he wasn’t the only winner.
All of Southern Arizona comes out on top when the world’s 64 best pro golfers come to Marana. While the Golf Club at Dove Mountain is the tournament site, the EHQH¿WVDUHHQMR\HGE\WKHHQWLUHUHJLRQ
The seven-­day event puts at least $75 million into the Southern Arizona economy and creates countless jobs. People come from around the world to see the best of the best in this exciting match play format and they spend VLJQL¿FDQWGROODUVLQKRWHOVUHVWDXUDQWVVKRSVDQGUHQWDO
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impact independently.
Charities do well, too. Since the event moved to Marana in 2007, almost $9 million has been raised for regional QRQSUR¿WV DV D UHVXOW RI WKH WRXUQDPHQW 0RVW RI WKDW
money goes to causes championed by the Tucson Con-­
quistadores, a group of industry leaders who support local youth sports.
The Accenture Match Play Championship returns to Marana next Feb. 17-­23. Next year marks the eighth time the event is coming to the community.
The Town of Marana is proud to be home to one of the PGA TOUR’s most prestigious events. One more cham-­
pion and many more winners will be crowned next year.
HERITAGE IS VITAL IN MARANA
H
eritage is vital to Marana. The Town purchased 28 acres of state land on the site of the Her-­
itage River Park. The Heritage River Park is envisioned as a place where Marana’s heritage is displayed through a demonstration farm, water features, marketplace and equine facilities. In keeping with the Town’s Western heritage, plans for the park include building an equestrian are-­
na. The Town’s existing Western Heritage Arena, located near I-­10 off the Marana Road exit, proves that people will travel to attend horse shows and events including the junior rodeo and professional bull riding.
30
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mon ground between members of the development community with those in the public sector. Land development is the foundation of economic development and our role in the community is to advo-­
cate for balanced residential and commercial land use policies that stimulate economic development and reasonably preserves our natural environment.
OLYMPICLEVEL
MEMBERS
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ADVOCACY.NETWORKING.EDUCATION
MISSION: “Metropolitan Pima Alliance is dedicated to advocating responsible development in the Pima County metropolitan area and furthering the interests of the real estate and development industry through education, public policy advocacy and networking.”
31
MPA MEMBERSHIP LIST
ACCOUNTANT
CliftonLarsonAllen
ARCHITECTURE
Breckenridge Group
BWS Architects
Catherine A. Rex, Architect
DLR Group
Engberg Anderson Architects
GLHN Architects and Engineers
Swaim & Associates
The Architecture Company
ASSOCIATION
Alliance of Construction Trades
Arizona Association of Community Managers (AACM)
Arizona Builders Alliance
Arizona Small Business Association
Imagine Greater Tucson
Marana Chamber of Commerce
Southern Arizona Homebuilders Association (SAHBA)
Tucson Association of Realtors
Tucson Metro Chamber of Commerce
Tucson Utility Contractors Association (TUCA)
BANK
BBVA Compass Bank
National Bank of Arizona
Wells Fargo Bank
DEVELOPMENT EXPEDITING
Tucson Expediting & Development
DEVELOPER
A.W. Marrs Inc.
Cottonwood Properties
Crown West Land Group
DESCO Southwest
Diamond Ventures, Inc.
Evergreen Development
Holualoa Arizona, Inc.
KS Companies, Tucson Rental Homes
MC Companies
Mesquite Homes
Rancho Sahuarita
Rich Rodgers Investments, Inc
Terramar Properties, Inc
EDUCATION
UA CALA
UA Science and Tech Park
ENGINEERING
APEX Development Consultant
Cypress Civil Development
DOWL HKM
Engineering and Environmental Consulting (EEC)
Pattison Evanoff Engineering
PSOMAS
Rick Engineering Company
Stantec Consulting, Inc.
Tierra Right-of-Way Services
The WLB Group
Wood, Patel & Associates
ENVIRONMENTAL
WestLand Resources
GENERAL CONTRACTOR
Achen-Gardner Construction, LLC
Barker Morrissey Construction
BFL Construction
Borderland Construction
Concord General Contracting
CORE Construction
D.L. Withers Construction
Epstein Construction L.L.C.
Rio West
W.E. O’Neil Construction Company
PROPERTY MANAGEMENT
Cadden Management
Lewis Management Resources
Marshall Foundation
PUBLIC RELATIONS
Gordley Group
PUBLIC SAFETY
Rural/Metro Fire Department
REAL ESTATE BROKERS
APL Properties, LLC.
CB Richard Ellis
CNN Realty Services
Newmark Grubb Knight Frank
Healthcare Realty Trust
HSL Properties
Karber Realty Advisors
PICOR Commercial Real Estate Services
The Harpel Company
GOVERNMENT/QUASI-GOVERNMENT
Central Arizona Project (CAP)
City of Tucson
Pima County DSD
Town of Marana
Town of Oro Valley
Town of Sahuarita
Tucson Airport Authority
University of Arizona Office of University Research Parks
GOVERNMENT RELATIONS
Capitol Consulting
Racy Associates
SUBCONTRACTORS
AAA Landscape
Mr. Electric
HOMEBUILDER
Meritage Homes
Pulte Homes
TITLE COMPANY
Fidelity National Title
First American Title
Metro Title
INTERIOR DESIGNER
Within Studio
LEGAL
Fennemore Craig
Gugino & Mortimer, PLC
Lazarus, Silvyn and Bangs PC
Lewis & Roca
Snell & Wilmer L.L.P
MEDIA
TREND Report
MINING
Rosemont Copper Mine
Freeport McMoRan
32
PLANNING
MJM Consulting, Inc.
Norris Design
Peter M.Gavin, L.L.C.
The Planning Center
REALTORS
Lyra Done Realty
Mary Lou Thompson: Tierra Antigua Downtown
Wocky Redsar, Keller Williams Realty
SCIENCE AND TECHNOLOGY
Raytheon
UTILITY
Century Link
CH2M Hill
Comcast
Cox Communications
EPCOR United Water
Gannon Utility Consulting, Inc.
Southwest Gas
TRICO Electric
Tucson Electric Power
a total design entity
ARCHITECTURE • MECHANICAL • ELECTRICAL • CIVIL • TECHNOLOGY
GLHN Architects & Engineers, Inc. | 2939 E Broadway Blvd. | Tucson, AZ 85716 | T520.881.4546 F520.795.1822 | GLHN.com
33
ok, so my subs really aren't gourmet and
we're not french either. my subs just taste
a little better, that's all! I wanted to
call it jimmy john's tasty sandwiches, but
my mom told me to stick with gourmet.
She thinks whatever I do is gourmet, but
i don't think either of us knows what it
means. so let's stick with tasty!
Established in Charleston, IL
in 1983 to add to students GPA
and general dating ability.
8" SUB SANDWICHES
All of my tasty sub sandwiches are a full 8 inches of
homemade French bread, fresh veggies and the finest
meats & cheese I can buy! And if it matters to you,
we slice everything fresh everyday in this store, right
here where you can see it. (No mystery meat here!)
#1
PEPE®
Real applewood smoked ham and provolone cheese
garnished with lettuce, tomato, and mayo.
#2 BIG JOHN®
Medium rare choice roast beef, topped with
yummy mayo, lettuce, and tomato.
#3 TOTALLY TUNA®
Fresh housemade tuna, mixed with celery, onions,
and our tasty sauce, then topped with cucumber,
lettuce, and tomato. (My tuna rocks!)
Corporate Headquarters Champaign, IL
PLAIN SLIMS ®
Any Sub minus the veggies and sauce
slim
slim
slim
slim
slim
slim
1
2
3
4
5
6
Ham & cheese
Roast Beef
Tuna salad
Turkey breast
Salami, capicola, cheese
Double provolone
#4 TURKEY TOM®
Low Carb Lettuce Wrap
®
#5 VITO®
Same ingredients and price of the
sub or club without the bread.
Fresh sliced turkey breast, topped with lettuce,
tomato, sliced cucumber, and mayo. (The original)
The original Italian sub with genoa salami, provolone,
capicola, onion, lettuce, tomato, & a real tasty Italian
vinaigrette. (Hot peppers by request)
#6 VEGETARIAN
Layers of provolone cheese separated by real
avocado spread, sliced cucumber, lettuce, tomato,
and mayo. (Truly a gourmet sub not for
vegetarians only . . . . . . . . . . . peace dude!)
JIMMY TO GO ®
CATERING
BOX LUNCHES, PLATTERS, PARTIES!
DELIVERY ORDERS will include a
delivery charge per item.
TW YM
NL J
// NSF
¹8 Q
J.J.B.L.T.®
Bacon, lettuce, tomato, & mayo.
(The only better BLT is mama's BLT)
JJ UNWICH
+ + JIMMYJOHNS.COM + +
+ Giant chocolate chip or oatmeal raisin cookie
+ Real potato chips or jumbo kosher dill pickle
+ Extra load of meat
+ Extra cheese or extra avocado spread
+ Hot Peppers
freebies (subs & clubs only)
Onion, lettuce, tomato, mayo, sliced cucumber, Dijon
mustard, oil & vinegar, and oregano.
My club sandwiches have twice the meat or cheese, try it
on my fresh baked thick sliced 7-grain bread or my famous
homemade french bread!
#7 GOURMET SMOKED HAM CLUB
A full 1/4 pound of real applewood smoked ham,
provolone cheese, lettuce, tomato, & real mayo!
#8 BILLY CLUB®
Choice roast beef, smoked ham, provolone cheese,
Dijon mustard, lettuce, tomato, & mayo.
#9 ITALIAN NIGHT CLUB®
Real genoa salami, Italian capicola, smoked ham,
and provolone cheese all topped with lettuce, tomato,
onion, mayo, and our homemade Italian vinaigrette.
(You hav'ta order hot peppers, just ask!)
#10 HUNTER’S CLUB®
A full 1/4 pound of fresh sliced medium rare
roast beef, provolone, lettuce, tomato, & mayo.
#11 COUNTRY CLUB®
Fresh sliced turkey breast, applewood smoked ham,
provolone, and tons of lettuce, tomato, and mayo!
(A very traditional, yet always exceptional classic!)
#12 BEACH CLUB®
Fresh baked turkey breast, provolone cheese, avocado
spread, sliced cucumber, lettuce, tomato, and mayo!
(It's the real deal, and it ain't even California.)
#13 GOURMET VEGGIE CLUB®
Double provolone, real avocado spread, sliced
cucumber, lettuce, tomato, & mayo.
(Try it on my 7-grain whole wheat bread. This veggie
sandwich is world class!)
#14 BOOTLEGGER CLUB®
+sides +
+ Soda Pop
GIANT club sandwiches
THE J.J.
GARGANTUAN®
This sandwich was invented by
Jimmy John's brother Huey. It's huge
enough to feed the hungriest of all
humans! Tons of genoa salami, sliced
smoked ham, capicola, roast beef,
turkey & provolone, jammed into
one of our homemade French buns
then smothered with onions, mayo,
lettuce, tomato, & our homemade
Italian dressing.
Roast beef, turkey breast, lettuce, tomato, & mayo.
An American classic, certainly not invented by J.J. but
definitely tweaked and fine-tuned to perfection!
#15 CLUB TUNA®
The same as our #3 Totally Tuna except this one has
a lot more. Fresh housemade tuna salad, provolone,
cucumber, lettuce, & tomato.
#16 CLUB LULU®
Fresh sliced turkey breast, bacon, lettuce, tomato,
& mayo. (JJ's original turkey & bacon club)
#17 ULTIMATE PORKER™
Real applewood smoked ham and bacon with lettuce,
tomato & mayo, what could be better!
WE DELIVER! 7 DAYS A WEEK
TO FIND THE LOCATION NEAREST YOU VISIT JIMMYJOHNS.COM
"YOUR MOM WANTS YOU TO EAT AT JIMMY JOHN'S!" ®
© 1 9 8 5 , 2 0 0 2 , 2 0 0 3 , 2 0 0 4 , 2 0 0 7 , 2 0 0 8 J I M M Y J O H N ’ S F R A N C H I S E , L L C A L L R I G H T S R E S E RV E D . We R e s e r ve T h e R i g h t To M a k e A n y M e n u Ch a n g e s .
34