opti-munich 2013

OPTI-MUNICH 2013
Ogi Eyewear
Seraphin
Scojo New York
Ogi Kids
OGI
EYEWEAR
A SYNERGY OF TALENT, FASHION,
NEW TECHNOLOGY AND AFFORDABILITY
THE
HISTORY
NOTHING MORE THAN A CONCEPT AND A PAD OF PAPER
The story of the Ogi brand
starts simply with a hole in
the market and one man’s
desire to fill it. While running a
Minneapolis retail optical shop,
David Spencer felt a growing
demand for small frames that
were not only finely crafted
but also affordable. After
an unfruitful search for a
collection to fill this need,
David determined that he
would simply fill it himself. With
nothing more than a concept
and a pad of paper, David
began sketching out frames
and shopping the idea around
to every factory he could find.
David launched Ogi’s first
eyewear collection in 1997,
consisting of fifteen unique
styles in five colors. His design
approach combined small,
refined shapes with bright
colors to produce a line that
was un l i ke a ny t h i n g e l s e
available in the market. The
first Ogi collection debuted
“One of Ogi’s key philosophies
from day one is to constantly be
releasing new products. Everyone
is looking for something new; Ogi
never disappoints them.”
at Vision Expo East in 1997 to a
feeding frenzy of hungry buyers.
“My booth was in the worst
position I could have ever thought
possible… I was in the back corner
of the show, near the bathrooms.
While I was setting up my booth,
a designer from the booth next
to me told me that we would be
lucky to sell one piece. It was one
of the busiest shows I have ever
done. My booth was so full that
someone actually came up and
asked me what I was giving away
for free,” said David.
David instantly found a niche
for his small frames. As Ogi’s
business continued to expand,
so did the size of frames and the
number of styles being released
each year. “One of Ogi’s key
philosophies from day one is a
constant release of new products.
Everyone is always looking for
s o m e t h i n g n ew ; O g i n eve r
disappoints them.”
Today, David’s philosophies of
design continue to shine through
with each new release. As the
company moves forward so do
David’s designs. Ogi’s 2012
Collection embodies the spirit
of OGI’s beginning with a fresh,
contemporary flair.
LAUNCHED IN 1997, OGI EYEWEAR IS
A BRAND THAT CLOSELY MIRRORS ITS
CHARACTER AFTER FOUNDER AND
DESIGNER DAVID SPENCER. DAVID
HAS WATCHED THE EVOLUTION OF
HIS COMPANY FROM ITS HUMBLE
BEGINNINGS AS A SMALL MIDWESTERN
COMPANY, TO ITS CURRENT POSITION:
A POWERFUL LUXURY EYEWEAR
COMPANY WITH OFFICES AROUND
THE WORLD.
THE
BRANDS
A POTENT BLEND OF FASHION & FUNCTION
OGI EYEWEAR
Bold, contemporary
eyewear pieces designed to stand
apart from the prevailing.
Target Market
Fashion-forward, design focused teens and adults
SERAPHIN
An elite Neoclassic collection that
reflects the essence of classic eyewear
with a sharp modernistic edge.
Target Market
Adults of all ages who yearn for sophisticated luxury, precision
handcrafting and the world’s finest materials
OGI KIDS
The OK collection injects a spirited
playfulness to a sophisticated look
perfect for today’s kids and teens.
Target Market
Children and Teens looking to emulate the sophistication and style
of a cultivated, refined generation.
SCOJO NEW YORK
In the search for premium reading
eyewear, Scojo New York provides
beautiful feminine collections for
women, and sleek, distinctive
solutions for men.
Target Market
Adults that desire high quality, on-trend reading glasses
OGI
EYEWEAR
INFUSING TRENDS OF TODAY INTO THE EYEWEAR OF TOMORROW
Ogi Eyewear continues to
re-define affordable luxury by
offering luxurious eyewear at
unprecedented price points.
Styles from the new collection
are bold, contemporary eyewear
pieces designed to stand apart
from the prevailing styles.
Thes e n ew m o d e l s d e l i ve r
style and substance through
the use of premium materials
and diligently placed details
resulting in eyewear that is
unrivaled for its design and
price point.
To allow practitioners the ability
to segment the collection into
categories best suited for their
office, the collection is divided
into two distinct categories: Ogi
Heritage & Ogi Evolution. Each
collection has its own unique
flavor and direction.
“Bold, contemporary
eyewear pieces designed to
stand apart from the
prevailing”
Target Market
Fashion-forward, design focused teens and adults
Frame Material
Monel, titanium, OBE spring hinges and Italian acetate
Presentation
Ogi frames come with a black clamshell hardcase with a vibrant
crushed velour lining, accompanied with an Ogi cleaning cloth
Point of Purchase Material
Point of purchase materials include Ogi logo plaques, hand mirrors,
counter cards and large window banners
The Evo-Tec
Collection
“Ogi feels men are consistently overlooked in the marketplace. In
2013 we will be focusing on men’s eyewear beginning with the
Evo – Tec collection. The transcendent build, adjustable nose pads
and lightweight durability will enable a tailored fit for a multitude of
generations. We believe the modern male will embrace the Evo- Tec
collection as it is sure to become the cornerstone of men’s style.”
Joe Tallier, VP of Global Sales
The Evo-Tec Collection
Ogi Eyewear proudly launches
Evo – Tec, a new sophisticated
eyewear collection for the
modern male. Men’s ophthalmic
frames are the most overlooked
category in the market place.
Constructed of an exceptionally
lightweight new material, these
Evo-Tec designs merge the
richness and depth of a fine
acetate, with the lightweight
aspects of titanium. This
innovative material offers the
customer a truly unique and
futuristic eyewear experience.
Our proprietary coloring process
on this material evokes a sense
of unique distinction with an
unprecedented aesthetic. The
fit and comfort is like nothing
you’ve ever experienced with
the fine craftsmanship you’ve
come to expect from Ogi.
The Evo –Tec collection debuts
in 5 styles each available in 4
different color combinations..
“This
innovative
material offers the
customer a truly
unique and futurisitc
eyewear experience.”
Target Market
Fashion-forward, design focused teens and adults
Frame Material
Monel, titanium, OBE spring hinges and Italian acetate
Presentation
Ogi frames come with a black clamshell hardcase with a vibrant
crushed velour lining, accompanied with an Ogi cleaning cloth
Point of Purchase Material
Point of purchase materials include Ogi logo plaques, counter
cards and large window banners
4801
Frame Details
4801 – Soft lines and smooth curves give the 4801’s
classic rectangle shape a sleek persona. Designed with
a revolutionary, new lightweight material, the 4801 offers
impeccable comfort and durability while never sacrificing
style. A matte finish with bold color combinations such
as tortoise, green demi and blue demi, this Evo – Tec
design presents modern sophistication with everyday
wearability.
Target Market
Men
Frame Material
Ultem
4802
Frame Details
Classic curves merge with modern styling to debut the
4802. Created with the most innovative textiles, the
4802 utilizes a new ground-breaking technology in
eyewear design. This Evo - Tec design unites immaculate
durability and comfort while presenting a bold persona.
The revolutionary lightweight material of the 4802 blends
with a traditional color palette to embrace modern
sophistication and refinement.
Target Market
Men
Frame Material
Ultem
SERAPHIN
REFLECTS A CELEBRATED TRENDSETTER OF A BYGONE ERA
Ogi Eyewear is composing a
revolution by defining a new
eyewear segment known as
Neoclassic eyewear. Neoclassic
styles challenge our perceptions
of tradition and shape our
vision of eyewear in the future.
The Seraphin line by Ogi
Eyewear is an elite collection
that reflects the essence of
classic eyewear with a sharp
modernistic edge. The line does
not aim to simply bring back to life
eyewear from the past Seraphin
synthesizes the tradition anew.
“An elite Neoclassic
collection that reflects the
essence of classic eyewear
with a sharp modernistic
edge.”
Target Market
Adults of all ages who yearn for sophisticated luxury, precision
handcrafting and the world’s finest materials
Frame Material
Titanium, hand-casted aluminum, OBE hinges and Italian acetate
Presentation
Seraphin frames come in a suede-lined leather clamshell hardcase
with a Seraphin micro-fiber cleaning cloth
Point of Purchase Material
Point-of purchase materials include a logo plaque, counter cards
and large window banners
The Japanese
Vintage Collection
“Seraphin’s Japanese Vintage Collection consists of carefully refined,
handcrafted metal frames reminiscent of Japanese couture eyewear.
Each intriguing style is flawlessly designed resulting in a new
standard of luxury eyewear. “
The Japanese Vintage Collection
Seraphin proudly introduces the
Japanese Vintage Collection
to its line of finely crafted
neoclassic eyewear. Inspired
by the timeless designs of
vintage
Japanese
couture
eyewear, this collection brings
a bold new perspective to a
legendary design. Seraphin
fuses handmade materials,
intricate detailing and exquisite
craftsmanship to create new
standard of luxury eyewear.
“Inspired by the timeless
designs of vintage Japanese
couture eyewear, this
collection brings a bold new
perspective to a legendary
design.”
Within each frame lies a unique
story that exemplfies the
characteristics of the model
and validates its place in the
collection. Each captivating
style reflects a celebrated
trendsetter of a bygone era
through the placement of
acute details, rich color and
handmade materials.
Target Market
Fashion-forward, design focused teens and adults
.
Frame Material
Monel, titanium, OBE spring hinges and Italian acetate
Presentation
Seraphin frames come with a black clamshell hardcase with a lime
crushed velour lining, accompanied with an Ogi cleaning cloth
Point of Purchase Material
Point of purchase materials include Ogi logo cubes, hand mirrors,
counter cards and large window banners
LINWOOD
Frame Details
Expressing a bold intellect with unique titanium etching,
Seraphin unveils the Linwood. Italian acetate and
handcrafted Japanese components merge to offer a
durability exclusive to Seraphin’s designs. Designed with
the perfect amount of elegance, the Linwood acquires a
distinguished persona.
Target Market
Unisex
Frame Material
Monel
OXFORD
Frame Details
Born of classic design and modern refinement, Seraphin
introduces the Oxford. True to its name, the Oxford’s
circular lenses and intricately etched titanium boasts a
prestigious intelligence. Handcrafted with the utmost
care, the Oxford debuts in traditional hues of antique
gold, bronze, gunmetal and silver.
Target Market
Unisex
Frame Material
Handmade acetate
OGI KIDS
BUILDING THE BRIDGE BETWEEN PLAYFUL & PRACTICAL
The Ogi Kids Collection was
designed to cater to tomorrow’s
influential trendsetters. This
selection of frames is not only
stylish and affordable, but is
also durable, which possesses
an endu r i n g q u a l i ty to l a st
for years. Ogi’s Mommy & Me,
Daddy & I Collection beautifully
combines form and function
to create a unique new line of
fashionable frames intended
to please a discerning range of
clientele. The collection reflects
the growing demand for kids
eyewear that is refined and
sophisticated. Each style is
available in a variety of bright
colors carefully picked to
exemplify the playful nature
of the collection.
“The Mommy & Me, Daddy
& I Collection beautifully
combines form and function
to create a unique new line
of fashionable frames”
Target Market
Children and Teens looking to emulate the sophistication and style
of a cultivated, refined generation
Frame Material
Monel, titanium, German OBE spring hinges, memory metal and
Italian acetate
Presentation
Ogi Kids frames come in a blue and black clamshell hardcase
lined in orange velveteen fabric with an Ogi Kids cleaning cloth
Point of Purchase Material
Point of purchase materials include counter cards and large
window banners
SCOJO
NEW YORK
THE FINEST IN READY-TO-WEAR READING ESSENTIALS
The city of unique personalities,
exotic flavors and unparalleled
style is the inspiration behind
the new collection of premium
reading eyewear from Scojo
New York. From the eye-catching
exubera n ce o f t h e E xo t i c
Gels Collection to the bold,
exe c u t i ve e s s e n ce o f t h e
Tribeca Collection, the 2012
collection delivers an array of
styles beaming with as much
personality as the people that
wear them. In the search for the
finest in ready-to-wear reading
essentials, look to Scojo New
York for both beautiful feminine
collections for women, and
sleek, distinctive solutions for men.
“In the search for premium
reading eyewear, Scojo
New York provides both
beautiful feminine collections
for women, and sleek, distinctive
solutions for men.”
Target Market
Adults that desire high quality, on-trend reading glasses
Frame Material
Premium acetate, monel, TR-90 Surgical plastic and aluminum
Presentation
Scojo New York frames come in a clamshell hardcase with a Scojo
cleaning cloth
Point of Purchase Material
Point of purchase material includes acrylic logo plaques, window
banners and counter power charts. A wide variety of eyewear
displays are also available
THE PRESS
VISUAL SUMMARY OF THOSE SHOWCASING OGI
20/20 / November 2012 / Seraphin Kent
Eyecare Business / August 2012
Ogi 3103 & 3104
Vision Monday / August 2012
Chicago Sun
Economy Tribune / June 2012
Universal Fit & Luminescent Sun Series
The Alliance Back 2 School Catalog 2012
OK 300 & 301
20/20 / August 2012
Ogi 3504
20/20 Kids Biz Issue / August 2012
OK 301
Vision Care Product News / September 2012
Dakota & Hennepin
Winter Knitting / Winter 2012 / Scojo New York
Prince St. / Gels / Sands St.
20/20 Kidz / July 2012
OK 300
UNITED STATES
www.ogieyewear.com | www.scojo.com