adapted aquatics spotlight

annual report
fiscal year 2009-2010
founder
Betty Wright
executive director
Lynda Steele, MS
director aquatics services
Renate Henry Olaisen, MPH(c), DC
clinical supervisor
Joanna Marsheck, PT
management
Mark Taliaferro
Jenna Pioli
Jen Winter Hatch
veteran staff
Amir Badiei
Vladimir Choubabko
Peter Leung
Kim Motzny
Morgan Pozzi
staff
Olivia Fabri
Brittany Godwin
Angela Herrera
Beth Hopper
Zenia Lelani
Cecilia Lopez
Melissa Lund
Alex Nazarov
Jessica Silva
Adrienne Strena
Tim Vu
Jackson Wright
525 East Charleston Road
Palo Alto, CA 94306
650-494-1480
www.abilitiesunited.org
[email protected]
adapted aquatics spotlight:
My son has been a participant for the last 9 years and we have seen
significant improvement with his physical coordination, confidence, surprisingly his mood and most important his swim skills. This is a program I
would recommend to any parent with a child with disabilities. The current
staff is wonderful. All are patient, kind, understanding and great listeners.
This is a program that my son has grown with. - Happy Parent
demographics
pool service usage (table 1)
2009-2010
As part of the June 2009 re-structuring endorsed
by the Board of Directors, effective July 1, 2009,
services moved from overlapping to single-focus usage. This change has allowed for service optimization
through program growth, reduced participant conflicts
and enhanced usage tracking. The pool is open to the
public 73 hours per week, Monday through Saturday.
Usage by time of day is staggered primarily by age,
secondarily by service.
table 1: 24 hours of pool service usage
On weekdays the hours are:
• 7:00am-3:00pm (adult usage only)
• 3:00-7:00pm (children only)
• 7:00-8:00/9:00pm (mixed)
pool users
More than 1,700 people accessed the pool for between July 1, 2009 and June
30, 2010. Of these, an estimated 350 (17%) utilized one or more services. By
service category, 31% of our users access rehabilitation, 27% utilize fitness
table 2: percentage use by category
services and 42% participate in recreational services (Table 2). This year,
Oasis, self-directed exercise for adults with chronic neuromuscular conditions,
exceeded Wright Swim School as the most popular service (Table 3).
table 3: annual un-duplicated access per each aquatic program
category
service
unique
%
Rehab
PT
Hydro
Oasis
50
130
475
2
6
23
Fitness
Classes
Prenatal
Community Connect
240
26
259
12
1
14
Recreation
WSS
Parent-Tot
Adapted Aquatics
ARC
459
337
85
6
22
16
4
0
Unduplicated Participants
Access Within Each Aquatic Program
Aquatic Service Offerings 2009-2010
attrition and retention
Aquatic Services experienced a 25% reduction in unique users
in 2009-2010 comparative to 2008-2009, from 2,300 to 1,700
users (Table 4).
This year’s users were tracked across three categories:
• Returning users (53%)
• New users (37%)
• Lapsed returning users (10%)
More than 1,400 users from 2008-2009 did not return to the
pool in the last 12 months. Using fiscal year 2009-2010 as
baseline, attrition is 60% and retention is 40%.
table 4: attrition and retention of pool visitors, 2008-2010
2009-2010
financial performance (table 5)
Aquatic Services performed better than budget in three of seven fiscal categories. Earned revenues, salaries and benefits outperformed budget. Stronger
than anticipated performance in salaried benefits are closely linked to staffing
optimization effective July 1, 2009. Revenues are continuing to grow, currently
at 10.2% annually. Occupancy, operations, grants and donated revenues fell
short of budget. Occupancy under-performed budgetary goals due to high
property insurance, telephone and utility costs. Weakened operating expenses
are closely tied with more than $33K of un-budgeted facility repair and maintenance costs. Grants performed 27% to budget as it relates to pool-restricted
donations. In May 2010 a $10K grant from Palo Alto Medical Foundation was
secured to support hydrotherapy growth. Donated revenues arrived at 60% to
goal ($52K versus $87K). 64% of all individual donations came from current
pool users donating to our annual scholarship program.
Fiscal Performance to Budget
General Ledger Category
table 5: fiscal performance to budget
performance
Percentage Performance to Budget
5 year trend
table 6: annual percentage revenue change by service category
table 7: 5-year trend – social enterprise actualized
Annual Revenue Growth by Service Category
5-Year Trend: Social Enterprise Actualized
--- Service Hours
Aquatic Services has grown annual service hours 250% while simultaneously
reducing net operating (NOE) margins more than 500% in the course of the last
five years. Earned revenues have grown from $393 to $657K (168% growth).
Operating costs have been reduced from $950 to $730K (23% reduction).
Annual service hours have grown from 17,000 hours (2004-2005) to a peak
44,000 hours in 2008-2009 (Table 6). Total service hours for 2009-2010 fell
13%, to 39,000 hours.
Overall in 2009-2010, fewer users accessed higher cost services by frequency
than in years past. Inversely, more people accessed lower cost services at a
higher frequency than ever before. The net input results in a net improved financial performance for fiscal 2009-2010 (Table 7).
strategy
pool service usage
Aquatic Services’ team of 22 staff (8 full-time, 14 part-time, 13.0 FTE) contributed measurably to each of the eight strategic objectives of Abilities United
(Table 8). Our success is due to unequivocal commitment to furthering warm
water therapy application and use. We accomplished these efforts because
table 8: 2009-2010 benchmarks
2009-2010
we place our patients and students first. Service effectiveness and operational
optimization are our two driving forces. For 2010-2011, we look forward to
lead, in line with the agency’s objectives (Table 9).
table 9: 2010-2011 benchmarks
2009 - 2010
Agency Objective
1,007,649 Earned Revenue
100 New Donors
Facilities
New Identity
Demographic Trends
Community Connections
Staffing
Awareness Program
2010 - 2011
BWSC Contribution
Agency Objective
BWSC Contribution
✓
✓
✓
✓
✓
✓
✓
✓
1,248,476 Earned Revenues
__
$666,000
150 New Donors
__
50 New donors tied to pool
Facilities
__
Serve on committee
New Identity
__
Monthly e-newsletter
$657,000
58 New donors tied to pool
Served on feasibility committee
Professional branding of all programs
Demographic Trends
__
Improve outcome data
Onboarded 35 new persons with autism
Community Connections
__
Serve on committee
Built partnership with 8 organizations
Staffing
__
Improve retention
Awareness Program Reaching 500
__
Outreach to 250 people
Secured management infrastructure
Outreach to 450 people
aquatic therapy on the rise (table 10)
Palo Alto
The new Gold Standard in aquatic therapy operations. Congratulations to Abilities United for a
transformation of a program at the brink of closure in 2006.
table 10: leading the way in the san francisco bay area
Sacramento
San Jose
Valley Medical building indoor rehabilitation pool set to open 2013. Timpany Center completed a
$1.5M renovation in June 2009.
Richmond
Berkeley
San Mateo
Region’s primary hospital-based, outpatient facility, open to the public, holding steady.
Los Gatos
Region’s second hospital-based, outpatient facility offering aquatic therapy by physical therapists for patients only.
San Francisco
Janet Pomeroy Center completed a $300K renovation and now has superb air quality, deck
surface and drains.
Berkeley
Betty Wright's childhood home. Bond measure almost passed (63% to a needed 67% votes) in
June 2010 election. City is planning to re-build warm-water therapy pool.
Alameda
San Francisco
San Mateo
Palo Alto
Richmond
Historic, indoor Natatorium, a sister pool of the majestic Sutro Baths where Betty Wright
learned to fear water, re-opens August 14, 2010.
San Jose
Los Gatos
Sacramento
Easter Seals is running their now only Northern California aquatic program here, and cutting
staff to increase efficiency.
board opportunities We welcome you to join us in 2010-2011. Here are three finite
ways you can contribute to the ongoing success of the Betty Wright Swim Center:
• Attend our Agency Pool Day - Saturday, September 25, 11:00-2:00pm
• Open door for Community Presentation, connect your network with our aquatic resources
• Join strategic committee: marketing, new initiative & volunteer.