NEW CHROMATICS

5
NEW ON
MARCH 2012
PROMOTIONS
TH
NEW
CHROMATICS
DISCOVER THE HAIRCOLOR BREAKTHROUGH!
NEW POWDER REFRESH 01
AEROSOL HAIR POWDER/DRY SHAMPOO
TRY THE NEW REDKEN FOR MEN MINT LINE
FOR FREE WITH COLOR CAMO
GET INSPIRED. BE PART OF IT.
REDKEN.COM
DISCOVER THE HAIRCOLOR BREAKTHROUGH!
NEW
PRISMATIC PERMANENT COLOR.
ZERO AMMONIA.
· 2XFORTIFIEDHAIR*
· ZEROAMMONIA,ZEROODOR
· UPTO100%COVERAGE
· MULTI-DIMENSIONAL,4DCOLORRESULTS
Only Redken, the leader in salon haircolor in the U.S., could take your color results to this dimension.
NEW CHROMATICS uses breakthrough ODS2(OilDeliverySystem)+ProteinExtractTechnology to
deliver multi-dimensional, 4Dcolor deep into every hair strand. No ammonia, no odor – just stunning, high
shine color and hair that’s 2Xfortifiedwith CHROMATICS vs. uncolored hair.
ODS +
2
PROTEIN EXTRACT
THE LATEST ADVANCED FORMULATION
HOW IT WORKS
1.SURROUND
2.PROPEL
3.2XFORTIFIED
TECHNOLOGY
·
·
·
·
·
·
Simple, traditional 2-part system
Fast, easy mixing in a 1:1 ratio
35-minute processing time
Clean, easy rinsability
Rich, creamy consistency
Bowl-and-brush or bottle application
HIGH INSPIRATION PALETTE
A mixture of DYES,OIL
and PROTEINEXTRACTS
surrounds hair’s cuticle
ODS2 propels DYES and
PROTEINEXTRACTS into
the cortex
The hair strand is 2X
FORTIFIED*and infused
with MULTI-DIMENSIONAL
COLOR
CHROMATICS features a full palette of amazing
shades for unlimited haircolor possibilities, including:
· Naturaland NaturalWarm families for optimal
preservation of reflect when mixing
· R5dye for powerful true-red results
· Rubilane® technology for vibrant coppers
· Clear for the ultimate in versatility
*Fortifies the cuticle for 2 times less breakage when using Chromatics Permanent Haircolor System with 20 volume OilinCream Developer and Redken HairCleansingCreamShampoo vs. uncolored hair treated with a non-conditioning shampoo
2
MARCH2012 / Promotions
tHe Haircolor
You’Ve Been
WaitinG
For
neW reDken cHromatics
prismatic permanent color. Zero ammonia.
NEW CHROMATICS leaves hair 2X fortified, with high-dimension color,
incredible shine and no odor for unsurpassed client comfort.
WHY cHromatics?
BREAKTHROUGH FORMULA
• 2X fortified hair
• Zero ammonia
• Up to 100% coverage
• 4D color results
• Conditioned, high-shine color
• Rich, even results from root to tip
ULTIMATE SALOn EXpERIEnCE
• Fast, easy mixing in a 1:1 ratio
• Creamy, drip-free consistency
• No odor experience
• Inspiring shade palette with endless
mixing possibilities
DISCOVER THE SALON
HAIRCOLOR
4D color results
D1 = Ultimate gray coverage
D2 = Multi-level dye deposit
D3 = Radiant reflection
D4 = Lasting vibrancy
BREAKTHROUGH
All rights reserved. 2011
Fortify hair at every salon color
MADISON AVENUE DEAL
PURCHASEATADISCOUNT
Madison Avenue Kit
KITINCLUDES:
48 CHROMATICS shades 2 oz.
1 10 volume CHROMATICS OilinCream Developer liter
2 20 volume CHROMATICS OilinCream Developer liters
2 ColorGear Measuring Cups
2 ColorGear Tube Keys
2 ColorGear Applicator Bottles
3 CHROMATICS Developer Stands
2 CHROMATICS Bowls
2 CHROMATICS Brushes
1 Swatchbook
1 Shade Chart
1 Technique Guide
1 Sticker Sheet
1 Promotional DVD
25 Client Brochures with Brochure Holder
3 Mirror Clings
1 Window Cling
1 Poster
1 $50 MyBusinessToolbox coupon
(see What’sThePlan Letter to redeem!)
1 Pureology Hydrate Shampoo liter
1 Pureology Hydrate Condition liter
2 Pureology Pumps
SalonPrice
$
348.00
( $ 527.26salonvalue/34%savings)
GET INSPIRED. SEE YOUR STYLIST.
REDKEN.COM
MADISON AVENUE BONUS DEAL
PURCHASE
Additional 48 CHROMATICS shades
(open stock/mix and match)
RECEIVEFREE:
4 CHROMATICS OilinCream Developer liters*
6 CHROMATICS shades*
SalonPrice
$
348.00
( $ 431.50salonvalue/19%savings)
*Salon’s choice
PARK AVENUE DEAL
PURCHASEATADISCOUNT
15 CHROMATICS shades (mix and match)
1 CHROMATICS OilinCream Developer liter*
1 Park Avenue Kit
KITINCLUDES:
1 CHROMATICS Bowl
1 CHROMATICS Brush
1 Shade Chart
1 Technique Guide
1 Sticker Sheet
3 Mirror Clings
1 Window Cling
SalonPrice
$
99.00
( $126.75salonvalue/22%savings)
*Salon’s choice
3
COME CLEAN
NEW POWDER REFRESH 01
BUY A FULL SIZE AND GET A FREE TRAVEL SIZE!
aerosol
hairpowder/
dryshampoo
Redken’s newest hair powder transforms any style from day-old to amazing. Absorb oil, extend the life of a blow-dry, and instantly refresh any style.
Corrects product over-use, too. It’syournewgo-toforaquickstylerefresh,anytime.
Q&A
Q:Will NEW powderrefresh01 leave my hair looking white or powdery?
A: No! NEW powderrefresh01 is a neutral color. Once it’s applied and
brushed through, it blends in beautifully and leaves no residue on the hair.
Q:Can I use NEW powderrefresh01 instead of shampooing?
A: Yes! NEW powderrefresh01 is a great “in a pinch” solution if you don’t
have time to shampoo—it helps to absorb excess oil and freshen up hair.
SALON OFFER
PURCHASE
6 powderrefresh01 3.4 oz.
RECEIVEFREE
6 powderrefresh01 1.2 oz. travel size
1 powderrefresh01Merchandising Kit
KITINCLUDES:
1 Promotional Display to hold
retail and travel size
1 Window Cling
1 Shelf Talker
SalonPrice
$
$
If you want to instantly refresh hair,
you need NEW powder refresh 01.
It absorbs oil and brings any style
back to life—and it’s so easy to use!
Guido,
Redken Creative Consultant
CLIENT OFFER
PURCHASE
1 powderrefresh01 3.4 oz.
RECEIVEFREE
1 powderrefresh01 1.2 oz. travel size
ClientPrice
18.00
$
$
4
54.00
76.50salonvalue(save$22.50/29%)
25.50clientvalue(save$7.50/29%)
AND TRY THE NEW AND IMPROVED
MINT LINE FOR FREE!
MARCH2012 / Promotions
20%
BLEND AWAY HIS GRAY SAVE
ON VECTOR PLUS, INNER SECRET
WITH COLOR CAMO
AND CREATIVE CURL TEXTURIZERS
VECTORPLUSTAURINE: FortifiedWave
•
•
•
•
Help your male clients with gray hair look years younger with ColorCamo and
introduce them to the NEW & IMPROVED Mint Shampoo and Conditioner.
NOW EVEN COOLER!
NEW&IMPROVEDMINTCLEANSHAMPOO&COOLFINISHCONDITIONER
Increased cooling sensations and refreshing new scent!
Unique Taurine Technology evens porosity
Creates manageable body and volume from scalp to ends
For all hair types, up to 50% highlighted
Available in Original and ExtraBody formula
CREATIVECURL: CustomizedAcidWave
•
•
•
•
SALON OFFER
PURCHASE
6 shades of ColorCamo
Extra gentle waving system
Creates soft, natural-feeling, bouncy curls
True-to-rod size
Available in Normal/Resistant, and Fine/Limp formulas
RECEIVEFREE
4 Gift Kits
KITINCLUDES:
INNERSECRET:ConditionerActivatedWaves
1 mintclean Shampoo 1.7 oz.
1 coolfinish Conditioner .825 oz.
1 Tent card
1 mintmini product band
• Patented process utilizes conditioner to help develop
curl patterns
• Provides soft, conditioned, natural-looking curls
• For all hair types
SalonPrice
$
24.00
( $ 40.00salonvalue*/40%savings)
*Includes value of minis
CLIENT OFFER
PURCHASE
1 ColorCamo service
SALON PRICE 1
SALON PRICE 2
24 cartons of VectorPlus or VectorPlus
ExtraBody (mix and match) at 20% off
24 cartons of InnerSecret or CreativeCurl
(mix and match) at 20% off
PURCHASE
PURCHASE
RECEIVEFREE
1 Gift Kit
KITINCLUDES:
1 mintclean Shampoo 1.7 oz.
1 coolfinish Conditioner .825 oz.
SALONPRICE
$
$
96.00
120.00salonvalue(save$24/20%)
SALONPRICE
115.20
$
$
144.00salonvalue(save$28.80/20%)
5
OUR FORMULAS
HighlyconcentratedZeroSulfateshampoosofferaluxurious,
custom-careexperienceanddeliver70+shampoosperbottle*
OUR BOTTLES
Aremanufacturedusingminimalwaterateverystep
Containupto50%post-consumerrecycledmaterialsandare
100%recyclable
UsethelatestFDAapprovedrecycledplasticsforunparalleledsafety
andenvironmentalsustainability
OUR MISSION
TogetherwithGlobal GreenUSA,we’reworkingtospreadtheword
aboutwhatyoucandoeverydaytosupportsustainability
VisitPureology.comtolearnmoreaboutwhatyoucandotohelp
conservewatereveryday.
*Basedona3.5gramdose
MARCH2012 / Promotions
PUREOLOGY IS COMMITTED
TO R E D U C I N G O U R I M PAC T
O N T H E E N V I RO N M E N T A N D
H E L P I N G TO F O S T E R A M O R E
S U S TA I N A B L E F U T U R E :
I N CR E A SE R E TA I L SA L E S
W IT H G LOB A L G R EEN CL I EN T K ITS
PureologyisproudtosupportGlobal Green USAwitha$20,000donationinconjunctionwiththispromotion.Together,we’reworkingtowardsamore
sustainablefuturebyfocusingoncrucialissuessuchaswaterconservation.Ourmanufacturingprocessnowuseslesswater:Shampoopackagingnow
uses39%lesswaterandconditionerpackaginguses37%lesswater.
Purchase any of the three client prepacks below and receive a matching travel kit for FREE!
HYDRATE
®
FOR DRY COLOUR-TREATED HAIR
7
PURE VOLUME
®
FORFINECOLOUR-TREATEDHAIR
SUPER SMOOTH
™
FORUNMANAGEABLECOLOUR-TREATEDHAIR
PURCHASE
1HydrateShampoo8.5oz.
1HydrateCondition8.5oz.
PURCHASE
1Pure VolumeShampoo8.5oz.
1Pure VolumeCondition8.5oz.
PURCHASE
1Super SmoothShampoo8.5oz.
1Super SmoothCondition8.5oz.
RECEIVEFREE
1HydrateShampoopetite1.7oz.
1HydrateConditionpetite1.7oz.
1TravelBag
RECEIVEFREE
1Pure VolumeShampoopetite1.7oz.
1Pure VolumeConditionpetite1.7oz.
1TravelBag
RECEIVEFREE
1Super SmoothShampoopetite1.7oz.
1Super SmoothConditionpetite1.7oz.
1TravelBag
SALONPRICEFOREACH:
CLIENTPRICEFOREACH:
$28.00
$56.00
($35.00salonvalue/20%savings)
($70.00clientvalue/20%savings)
PUREOLOGY
EXCLUSIVE
MARCH 2012 • PROMOTIONS
SUPPORT SUSTAINABILITY
AND GLOBAL GREEN USA
While increasing retail sales!
Onlyinthefinestsalons
Discovermoreat pureology.com
All rights reserved. U0552500 12/2011
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