2015-2016 The Monitor Rates

THE MONITOR
on the edge of something
grande
The Monitor and www.themonitor.com continue to enjoy a very strong position in Hidalgo County, TX as the leading daily
newspaper and leading newspaper.com website. The Monitor has served the upper Rio Grande Valley since 1909. Many
single copy buyers of The Monitor are Mexican National Tourists who come to shop in McAllen, TX, a shopping hub for
10 million people within a 200-mile radius. The 200-mile shopping radius includes the Mexican states of Tamaulipas and
Nuevo Leon and the city of Monterrey, Mexico. According to Texas Real Estate Business archives, La Plaza in McAllen
remains one of Simon Property Group’s highest grossing retail malls (per square foot) in
the United States, boasting average sales of more than $650 per square foot. The mall is
anchored by Dillard’s, Sears, JC Penney, Macy’s, and Joe Brand and is known to
generate over 18 million visitors annually.
The McAllen area also has a large influx of Winter Texans from the
mid-western states who subscribe to The Monitor during their stay in
South Texas from November through March. The McAllen area, for more
than a decade, has been ranked at various spots among the five fastest
growing areas of the nation. The area has a diversified economy, with
construction, retail sales, education, health care, retail automotive,
manufacturing, agriculture and trade with Mexico fueling the local
economic picture. In addition, visitors are regularly attracted
to the area with the finest beach in Texas nearby, opportunities
for eco-tourism (the region is one of world’s best for bird
watching), and shopping, dining and tourism in Mexico.
The Integrated Newspaper Audience (INA) of The Monitor
is 48% - meaning that 48% or 260,371 adults
in The Monitor’s DMA read a printed
newspaper, the newspaper’s website or both
during the past week.
Market
Research
Reach by Demographics
50% - Male
50% - Female
86.7% - Hispanic
38% - Age 50+
61% - Ages 21 – 49
38% - Some College or
College Graduate
76% - Homeowners
52% - Have Children in HH
54% - HHI $35,000 +
32% - HHI $50,000 +
The Monitor’s geographic service areas include
subscribers and single copy buyers from the
upper RGV primarily Hidalgo and Starr counties
including McAllen, Mission, Edinburg, Pharr,
San Juan, Alamo & Hidalgo areas. Target
Population: 260,371 adults - Zip codes covered
include 78501, 78503, 78504, 78516, 78537,
78538, 78539, 78541, 78542, 78543, 78557, 78560, 78570, 78572, 78573, 78574, 78577,
78582, 78589, and 78596.
Source: Scarborough 2013, R2
1400 E. Nolana Loop
McAllen, TX 78504
(956) 683-4040
The Monitor
DISTRIBUTION BY ZIP CODES
/ HOME DELIVERY AND SINGLE COPY
Sunday
Daily
StateCode
Zip
78501
78503
78504
78516
78537
78538
78539
78541
78542
78543
78557
78560
78570
78572
78573
78574
78577
78582
78589
78596
all other
McAllen
McAllen
McAllen
Alamo
Donna
Edcouch
Edinburg
Edinburg
Edinburg
Elsa
Hidalgo
La Joya
Mercedes
Mission
Mission
Mission
Pharr
Rio Grande City
San Juan
Weslaco
2,118
392
1,995
909
844
169
1,239
605
599
141
85
241
311
2,637
450
682
1,529
539
636
1,410
225
Totals
17,754
Total Combined
Net National
Insert Rates
l
Tota
StateCode
Zip
3,210
744
2,525
1,208
1,243
282
2,615
793
600
282
145
403
505
4,027
465
844
2,304
870
1,210
2,164
439
78501
78503
78504
78516
78537
78538
78539
78541
78542
78543
78557
78560
78570
78572
78573
78574
78577
78582
78589
78596
all other
le
Sing y
Cop
e
Homvery
Deli
City
1,092
353
530
299
399
113
1,376
188
1
140
60
162
194
1,390
15
162
774
331
575
754
214
9,122
Net
Open
Rate
McAllen
McAllen
McAllen
Alamo
Donna
Edcouch
Edinburg
Edinburg
Edinburg
Elsa
Hidalgo
La Joya
Mercedes
Mission
Mission
Mission
Pharr
Rio Grande City
San Juan
Weslaco
2,194
406
2,066
941
874
175
1,284
627
620
146
88
249
322
2,731
466
706
1,584
558
658
1,460
233
Totals
18,388
Total Combined
26,876
2pg
$45.90
4pg
$47.60
8pg
$49.30
12pg
$51.00
e
Homvery
Deli
City
16pg
$52.70
le
Sing y
Cop
1,741
563
845
478
636
180
2,194
301
1
225
96
258
310
2,218
24
258
1,235
529
917
1,203
342
14,550
l
Tota
3,935
968
2,911
1,419
1,510
355
3,477
928
621
371
184
507
631
4,949
490
964
2,819
1,087
1,575
2,664
575
32,938
20pg
24pg
28pg
$54.40
$56.95 $58.65
*$5cpm zoning charge ** Sunday add $1M
The Monitor
National ROP Net Rates
Retail
Classified
Daily
Open Rate $42.69
Sunday
Open Rate $50.37
1 Spot Color
Full Color
Daily
Open Rate $35.77
Sunday
Open Rate $42.21
add 10% to ad cost
add 20% to ad cost
Standard Ink Colors (Yellow, Cyan & Magenta)
All color ad placements are subject to the mechanical capabilities of the press.
1400 E. Nolana Loop
McAllen, TX 78504
(956) 683-4040