Category - Drug Store News

Category REVIEW
BEAUTY
BUY-IN • HAIR CARE
Styling products create waves
BY ANTOINETTE ALEXANDER
Top 10 hair-styling gels and mousses
Whether it’s creating beachy waves,
sexy curls or modern ponytails, women
aren’t shying away from styling their
best fashion accessory: hair.
Sales of styling products are on the upswing, according to the data provided by SymphonyIRI. The
market research firm reported that for the 52 weeks
ended Nov. 27 at food, drug and mass (excluding
Walmart), sales of hair spray/spritz rose just shy of
1% to about $418.8 million, while sales of hair-styling
gel/mousse rose 1.8% to about $642.7 million.
To be sure, hair care brands — such as Not Your
Mother’s, which launched in 2010 under DeMert
Brands — are not resting on their laurels. In fact, Not
Your Mother’s is adding more than 7,500 new retail
outlets to its distribution in January.
“In addition to our current retail mix, we are bringing
in 6,200 CVS locations; 500 Supervalu stores, including
Jewel-Osco, Shaw’s and Cub Foods; 300 H-E-B stores;
258 Duane Reade stores; 134 Shopko stores; Soap.com;
and select Target stores by the first quarter of 2012,”
stated Michele Sherbet, Not Your Mother’s brand
BRAND
SALES*
American Crew
$26.6
16.0
2.0
Pantene Pro-V Curly
14.1
85.2
Frizz-Ease
12.6
2.5
Clairol Herbal Essences Totally Twisted
10.3
-3.8
Pantene Pro-V Fine Hair
9.7
76.3
TRESemme Flawless Curls
9.5
0.6
TRESemme TRESmousse
9.4
0.8
Private label
9.4
6.4
9.0
20.9
Axe Whatever Messy Look
TOTAL
* In millions
$642.7
Source: SymphonyIRI Group for the 52
weeks ended Nov. 27, 2011, across FDMx
$74.1
Not Your Mother’s
hair cream
Top 10 hair sprays/spritzes
% CHG
20.8%
BRAND
TRESemme Tres Two
SALES*
% CHG
$62.7
23.6%
Scunci
52.4
-37.8
Suave
23.5
-5.7
Scunci No-Slip Grip
52.3
-10.6
Salon Grafix
20.9
-3.7
Goody Ouchless
51.2
11.4
Aussie Instant Freeze
10.5
9.5
Conair
49.8
0.9
Pantene Pro-V Fine Hair
10.3
100.3
Goody
48.4
-13.7
L'Oreal Elnett Satin
9.7
4.1
Scunci Effortless Beauty
34.4
91.4
Garnier Fructic Style
9.7
3.9
Scunci No Damage
31.9
3.4
Alberto Consort
9.5
-5.5
Private label
30.1
-5.6
Aqua Net
9.4
-7.4
Goody Colour Collection
14.7
-7.3
Dove Damage Therapy
8.9
154.8
TOTAL
* In millions
1 • JANUARY 9, 2012
1.8%
manager and VP sales. “The retailers are excited to bring in this fresh, exciting line of products their customers have been asking for.”
Another example is Salon Grafix, which
released in fall 2011 its new Curl Boosting
spray, which is available at CVS and Rite
Aid locations.
SALES*
Conair Styling Essentials
2.9%
Got2b Glued
Top 10 hair accessories
BRAND
% CHG
$681.9
0.2%
Source: SymphonyIRI Group for the 52
weeks ended Nov. 27, 2011, across FDMx
TOTAL
* In millions
$418.8
0.7%
Source: SymphonyIRI Group for the 52
weeks ended Nov. 27, 2011, across FDMx
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