Experience Sailing

SEPTEMBER 08
next
IN T HAir
E AIR
COMING
c om i n g
«From Karl Lagerfeld to Alberta Ferretti»
IN THE
«Emporio Armani»
«Kenzo»
«Lancôme»
«Jean-Paul Gaultier»
«Ralph Lauren»
«Guerlain»
«Paco Rabanne»
drom
NEW WINS DROM
CONCEPT TREND
trend
OLFAC
TIVETREND
Perfume
D R Room
O M 1 2
NEW WINS
«Experience Sailing» by Sergio Tacchini
«Hello Kitty» by Koto
OLVACTIVE
«Fall»
LEGENDARY
«Trésor by Lancôme»
DRESSING «Freeze frame on what to wear
in Fall/Winter 2008»
next
coming next
COMING
COMING NEXT
HOUSE : Karl Lagerfeld
GROUP : Coty Prestige
FRAGRANCE : «Kapsule»
LAUNCH DATE : October 2008
HOUSE : Vera Wang
GROUP : Coty Prestige
FRAGRANCE : «Look for Men»
LAUNCH DATE : November 2008
HOUSE : Sean John
GROUP : Estée Lauder Group
FRAGRANCE : «I am King»
LAUNCH DATE : December 2008
HOUSE : Alberta Ferretti
GROUP : Elizabeth Arden
LAUNCH DATE : Spring 2009
Air
IN THE AIR
IN THE
HOUSE : Emporio Armani
G R O U P : L’ O r é a l
FRAGRANCE : «Diamonds for Men»
L A U N C H DAT E : S e p t e m b e r 2 0 0 8
B OT T L E D E S I G N E R : Fa b i e n B a r o n
CONCEPT :
A
fter the successful feminine edition, the masculine counterpart, Diamonds for men, fronted by Josh Hartnett is the
new perfume by Emporio Armani. With the bottle designed
by Giorgio Armani himself, shaped like a square-cut diamond,
the fragrance was created for the urban and youthful male.
The name of the perfume and shape of the bottle is a real
challenge for producers, designers and market, since diamonds are
always attributed to women.
The scent is a combination of gourmand and ambery notes.
It opens with sparkling notes of bergamot and Szechuan Pepper,
and continues on with smoky woody effects of Guaiac, Vetiver, and
Cedarwood. The particular accord features Cocoa and Ambroxan.
OLFACTIVE FAMILY :
- Oriental, Aromatic, Woody
IN THE
Air
H O U S E : Ke n z o
G R O U P: LV M H G r o u p
F R A G R A N C E : « Ke n z o p o w e r »
L A U N C H DAT E : A u g u s t 2 0 0 8
B OT T L E D E S I G N E R : Ke n y a H a r a
CONCEPT :
T
his new durable masculine perfume, presented for Kenzo’s
20th anniversary, is a fancy flower, echoing FlowerbyKenzo.
A floral impression for men, with a top of spicy mix, Cardamom and
Coriander and zests of Bergamot for freshness, while the heart offers
powdery woods and the vigorous ambery notes envelope the dry down.
In order to play with the traditional codes of perfumery, the fragrance
was created around an imaginary flower for a surprising scent for men.
The ad campaign is a poetic license directed around this flower, also
designed on the packaging. A Japanese legendary figure of design,
Kenya Hara, signed the bottle, reminiscent of a sake bottle, with
a mirrored metallic finish. Kenzo Power will be backed by major media investment in the press and on TV. The ad campaign was conceived and shot by Kenzo Parfums creative director Patrick Guedj.
OLFACTIVE FAMILY :
-Floral, Powdery, Spicy
IN THE
Air
HOUSE: Lancôme
G R O U P: L’ O r é a l
FRAGRANCE: «Magnifique»
L A U N C H DAT E : S e p t e m b e r 2 0 0 8
B OT T L E D E S I G N E R : H 5
CONCEPT :
W
ith the leitmotiv “You are unique, You are magnifique”,
Lancôme is launching a fragrance that celebrates the vibrant
femininity, the joie de vivre of the audacious and passionate
woman.
Magnifique by Lancôme unveils the floral, fruity, powdery and amber
notes, featuring a very rare and spicy top note, Saffron. At the heart,
beautiful qualities of Rose make the fragrance utterly feminine.
And the base, a wood especially cultivated for the fragrance, taken
from a Papyrus, and called Nagarmotâ.
The bottle, with its luxurious design, nestles in the hand, like a
precious treasure. Its luminous fragrance gives a refined and radiant
aura to the woman who wears it. Anne Hathaway is ambassador of
Lancôme’s Magnifique, a fragrance of emotion is in the air...
OLFACTIVE FAMILY :
- Floral, Fruity, Woody, Orris
IN THE
Air
H O U S E : J e a n - Pa u l G a u l t i e r
G R O U P: B e a u t é Pr e s t i g e I n t e r n a t i o n a l
F R A G R A N C E : « M A DA M E »
L A U N C H DAT E : A u g u s t 2 0 0 8
B OT T L E D E S I G N E R : Fr a n c e s c o M o r e t t i
CONCEPT :
F
iveteen years after the first fragrance, Classique, the Jean-Paul
Gaultier perfumes are launching a new playful scent. Impertinent
and singular women, androgyne of modern times, an amusing
muse, incarnated by Agyness Deyn, under the camera of Jean-Baptiste
Mondino, for Ma Dame by Jean-Paul Gaultier. To this cheeky girl is
offered a gourmand scent, symbolised by its bottle. The solid slab of
glass with the classical corset in impression, in pink orange as revealed by the fluorescent edges, and designed by Fransceco Moretti.
The fragrance is also luminous due to an addictive Grenadine cocktail
on a fresh velvelty Rose and Orange zests. The dry down continues
through overdosed Musks and vibrating Woods, such as Cedarwood.
The packaging has to be torn to pieces, as another transgression of the
codes: brand image of the designer.
OLFACTIVE FAMILY :
- Floral, White Flowers,
Aquatic, Gourmand
IN THE
Air
H O U S E : Ra l p h L a u r e n
G R O U P: L’ O r é a l
FRAGRANCE: « Notorious »
L A U N C H DAT E : A u g u s t 2 0 0 8
B OT T L E D E S I G N E R : Ro n y Z e i d a n
CONCEPT :
N
otorious is the latest feminine fragrance from Ralph Lauren,
as a revival of the codes of 50’s Hollywood. Described as a
“daring new fragrance of timeless intrigue and boundless desire”,
Notorious was inspired by the self-possessed women of the golden
age of glamorous films, such as Ingrid Bergman or Lauren Bacall.
The flacon is art deco-inspired, with classic detailing designed
to evoke a piece of art or timeless accessory. The cap is square
with a black platform, inscribed with the gold RL signature.
The scent is described as an oriental, new by Ralph Lauren and
features top notes of Blackcurrant, spicy pink Pepper and Italian
Bergamot; middle notes of chocolate Cosmos - a chocolate-scented
Burgundy flower exclusive to Ralph Lauren Fragrances, white frost
Peony and Carnation, and the dry down, notes of Patchouli, Musk,
Vanilla and Orris.
The ad is fronted by the French model, Laetitia Casta.
OLFACTIVE FAMILY :
- Oriental, Fruity, Ambery
IN THE
Air
H O U S E : Pa c o Ra b a n n e
G R O U P: Pu i g B e a u t y
FRAGRANCE: «1 MILLION»
L A U N C H DAT E : A u g u s t 2 0 0 8
B OT T L E D E S I G N E R : N o é D u c h a u f o u r- L a w r a n c e
CONCEPT :
P
aco Rabanne is dedicating its new fragrance to the true dandy who
has it all, money, cars, girls... As a veiled message to the consumer,
not to be taken literally ! Called 1 Million and designed after a gold
ingot, this new fragrance for men is aimed to seduce the new thinking
man.
The fragrance is in his image and opens with top notes of Grapefruit,
Peppermint and blood Mandarin, leading to heart notes of Rose, Cinnamon
and spicy notes. A base of blond Leather, white Wood, Amber note with
the particular Amber Ketal, in a large dose here, and Indonesian Patchouli
completes the scent.
The gold and glass bottle is by the designer Noe Duchaufour-Lawrance,
his first fragrance flacon creation. The campaign includes Internet support
with a playful mini site.
OLFACTIVE FAMILY :
- Oriental, Fruity, Woody
IN THE
Air
HOUSE: Guerlain
G R O U P: LV M H G r o u p
FRAGRANCE: « Guerlain Homme »
L A U N C H DAT E : A u g u s t 2 0 0 8
B OT T L E D E S I G N E R : Pa o l a Pi n i n f a r i n a
CONCEPT :
G
uerlain is releasing its new masculine fragrance to coincide with
the fragrance house’s 180th birthday. Guerlain Homme has been
developed to target the younger consumer in mind. For the man who
takes care of himself, giving to cleanliness another expression of freedom.
The scent is like a mojito cocktail. At the top, sweet Lime, Mint,
sugar Cane and Rum make the the cocktail effect, while Rhubarb,
floral and citrus notes in the form of Bergamot, green Tea and
Geranium dress the heart. The dry down reverts back to the opening
fresh appeal with notes of cedarwood and vetiver. Like all Guerlain
scents, Guerlain Homme uses 80 per cent natural ingredients, with
synthetic materials used to enhance the fragrance and confer unicity.
As the ad declares, the fragrance was created for the animal in you
and is presented in a sleek metallic glass bottle, imaginated by car
designer Paolo Pininfarina.
OLFACTIVE FAMILY :
- Citrus, Green, Aromatic
drom
drom
NEW
NEW WINS
WINS
OLFACTIVE FAMILY:
- Fougere, Citrus, Green, Woody,
Leather
NEW WINS
H O U S E : S e r g i o Ta c c h i n i
G R O U P: M o r r i s
FRAGRANCE: «Experience Sailing»
L A U N C H DAT E : 2 0 0 8
CONCEPT :
T
acchini Experience Sailing is a fragrance of emotion for the strong-minded man. Free spirited, the
Experience Sailing man likes to live the authentic
life. He feels the deep passion of the elements, wind and
waves, and the compelling experience of a solo journey.
The scent is a mix of sensations, with vitalizing
notes of Bergamot, Orange Flower and Grapefruit. The
masculine freshness at the heart is due to an aquatic,
slightly ozonic accord, and Lavender, while Jasmine and
Violet bring sensuality. The base notes offer a combination of woods, Vetiver, Sandalwood and Gaiacwood,
to bring a long lasting scent combined with the powdery
musk. Intense in colour, masculine in shape, the bottle
reminds one of the power of the sea.
PERFUMER :
Alix Miral
-
Munich
NEW WINS
drom
NEW WINS
OLFACTIVE FAMILY:
- Gourmand, Fruity, Musk
HOUSE: Hello Kitty
G R O U P E : KOTO
F R A G R A N C E : « H e l l o K i t t y » & « H e l l o K i t t y B a b y Pe r f u m e »
L A U N C H DAT E : A p r i l 2 0 0 8
CONCEPT :
T
he first Hello Kitty perfumes were developed in two creative lines.
The baby perfume is a non-alcoholic scent in a real new
universe of fragrances, with fruity notes of Raspberry,
Hazelnut and Violet, keeping the comfortable and soft
effects, typically used for little ones. The packaging interprets the baby codes in pure white and pastel colours.
Hello Kitty, eau de toilette for little girls, is an
impertinent fragrance, especially created for them, with
gourmand fruity notes, playful and fun. The bottle is
tied with a pink ribbon to emphase a total girlie spirit.
Opening the bottle unveils a story, the packaging case turns
into a secret box...
PERFUMER :
Corinne Cachen
-
Paris
OLFACTIVE FAMILY:
- Citrus, Green, Woody, Musk
trend
OLFACTIVE
TREND
OLFACTIVE TREND
OLFACTIVE
The feeling of autumn… That autumn smell…
WOODY
TREE MOSS
AMBERY
GUIACWOOD
TREE MOSS
CISTUS LABDANUM
VETIVER
OPOPONAX
FRUITY
SUNNY
DAVANA
OSMANTHUS
NARCISSUS
T
he leaves are already beginning to fall from the trees. The heat of summer has departed, leaving
a mellow warmth with a crispy edge. Autumn is a pleasant and warm exchange.
But what is the smell of autumn really?
Going through the raw materials usually treated by the perfumers, the autumnal feeling allows for,
at the same time, natural and synthetic materials. The falling leaves are interpreted via woody
notes, such as Cedarwood or Patchouli, or furthermore in smoky woods effect, through Guiacwood,
and combining with mossy notes, Tree Moss or Evernyl for a dark and brushwood effect.
Some fruity materials bring a candied effect of Plum, typically associated with autumn, with the
Davana or the Damascone, that translates the smell of fruit compote. The radiant effect of an
Indian summer is given by solar floral notes, such as Gardenia, Tuberose, Narcissus, or
Osmanthus, associated with warm spices, such as chili Pepper, Clove, and Cinnamon, and with
ambery notes of Opoponax, Labdanum, Myrrh, and Incense to create a yellow orange atmosphere. To
make things more comfortable and soft, Vanilla confers its sweetness.
VANILLA
SPICY
VANILLA
PIMENTO
CLOVE
Perfume
LEGENDARY CONCEPT TREND
by Lancôme
W
hat is more exciting than a perfume you like the
most for its creative structure! I particularly like
the Methyl Ionone, as a raw material. Due to the
creamy, gourmand and at the same time floral effect,
this enhances the Rose, Orris, and Violet, and gives an
addictive character to the fragrance. In Trésor by
Lancôme, this raw material is like a link between all
the facets: the floral facet, with sublimated Rose, an
enveloping aroma, such as the associated rich Violet, the woody facet with
precious Sandalwood, the fruity
facet with velvety Peach. Each
accord
interacts
with
the
others to give its addictive
character to Trésor, which makes it
unique.
Nathalie CotroMann ager
men
Fragrance Develop
- drom Paris
UPCOMING
trend
Dressing
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