RACQ LIVING

RACQ LIVING
MEDIA KIT
One of Queensland’s
MOST TRUSTED
BRANDS
With the
MOST ENGAGED
AUDIENCE
TRAVEL • ENTERTAINMENT • LIFESTYLE • OUTDOORS • WELLBEING • HOME
TECHNOLOGY • ROAD TRIP • MOTORING • CARAVANNINGUDENCE
THE RACQ LIVING DIGITAL MEDIA KIT - OCTOBER 2015 - MARCH 2016 • RACQLIVING.COM.AU
The RACQ is one of
W E L C O M E
RACQ LIVING IS A
LEADING QUEENSLAND
DIGITAL PUBLICATION
QUEENSLAND’S
MOST TRUSTED
BRANDS
WITH
1,200,000+
MEMBERS
living throughout
the State
consisting of sixteen specific category newsletters,
complementary website, classified advertising service,
news, competitions and social feeds.
ADVERTISERS CAN TARGET A
SPECIFIC AUDIENCE
The content covers twelve popular
lifestyle subjects:
Lifestyle
Food
Travel: Australia
Home
Travel: International
Road Trip
Entertainment
Technology
using either a newsletter/website advertising bundle or a
website-only bundle.
THE RACQ LIVING AUDIENCE IS
HIGHLY ENGAGED
Open-rates of newsletters are among the highest online, with category
Wellbeing
averages of 31.9% and high volume repeat visits to the website.
Outdoors
Caravanning
Motoring
RACQ LIVING IS WIDELY PROMOTED
via The Road Ahead magazine and website, within all the
newsletters, through online advertising, remarketing, paid adwords,
backlinks, cross-promotions, social and other digital channels.
RACQ LIVING
AUDIENCE
PROFILE
These contemporary publications give marketers
direct access to twelve specific audiences via sixteen
customised newsletters and a comprehensive website.
55
.1%
ARE FEMALE
44
56
13%
11%
%
.9%
ARE MALE
OF NEWSLETTER
SUBSCRIBERS LIVE IN
SOUTH-EAST QLD
OF NEWSLETTER
SUBSCRIBERS LIVE IN
WIDE BAY & SUNSHINE COAST
OF NEWSLETTER
SUBSCRIBERS LIVE IN
THE GOLD COAST
FAMILY
RACQ LIVING
AUDIENCE
PROFILE
38.3%
22.3%
ARE A FAMILY WITH
CHILDREN AT HOME
ARE A COUPLE
WITH NO CHILDREN
RACQ Living has a total reach of 700,000 people
monthly, of which more than 50% are female with at
least a third of these aged 26 to 54.
AGE
EMPLOYMENT
51.9%
14.4%
25.2%
ARE FULL-TIME
EMPLOYEES, INCLUDING
ARE PART-TIME
EMPLOYEES
ARE RETIRED
SELF-EMPLOYED
INCOME
13% 16% 20% 21% 32%
16-25
26-35
36-45
46-55
56+
26.8%
32.3%
HAVE A HOUSEHOULD
INCOME FROM
$60,000 TO $99,000
HAVE A HOUSEHOLD
INCOME OF
$100,000 OR MORE
RACQ LIVING
NEWSLETTERS
The suite of newsletters give marketers a
unique platform to reach a highly engaged audience
in specific categories, with relevant content in a
medium they enjoy.
They are supported by a website with matching categories and
ENTERTAINMENT MONTHLY
All the news and information on the latest events,
festival, concerts, live theatre and much more,
including special ticket offers and deals.
ENTERTAINMENT OFFERS ALERT
At least five special offers designed for fast sale delivered three times per month.
additional content and competitions.
TRAVEL AUSTRALIA
The inside tips and deals for unique holiday
locations and short breaks around Australia,
including special offers and packages.
LIFESTYLE
This hero newsletter covers all topics across each
newsletter category, but with separate content,
promoting competitions and special offers. Delivered
twice per month.
TRAVEL INTERNATIONAL
Features the latest international destinations,
experiences and offers for travelling and holidaying
on this vast planet.
DRIVE TRAVEL
Highlights the hidden gems in Queensland through
the eyes of locals, bloggers and travel experts.
RACQ LIVING
NEWSLETTERS
TECHNOLOGY
The latest information and news on wearable
technology, smart phones, computers, gaming,
Apps, software trends and more.
WELLBEING
A guide to taking care of yourself including dietary
tips, healthy recipes, exercise plans, yoga at home,
alternate therapies and more
OUTDOORS
Shares the best of the outdoors with the latest in
boating, camping and fishing-trip ideas, trends and
accessories.
FOOD
CARAVANNING
A complete resource for new recipes, nutrition
information, food trends, tips on grower’s markets,
restaurants, cafes and special offers.
The best guide for caravanning holidays, itineraries,
servicing and accessories.
HOME
Advice, ideas, tips and tricks for decorating,
renovating, gardening and other household
improvements.
MOTORING
Professional motoring journalists reveal the latest
trends in motoring from Australia and around the globe.
NEWSLETTER BANNER
468 X 60
AD PLACEMENT
NEWSLETTERS
RACQ LIVING
01
Combines individual category-specific newsletters with category-specific web pages
into one channel. Includes the Top Banner ad in the Newsletter, Top MREC positions
on the Website Category, Article and Archive pages.
ADVERTISING
OPPORTUNITIES
Unique to RACQ Living is the specific category
access available to marketers.
There are sixteen exclusive newsletter Top Banner spots bundled with 100% SOV in
dedicated Categories, which represent the premium advertising positions available.
02
WEB BUNDLE
A combination of category-specific pages includes an ad on Website Category Second
MREC and the First Banner on Category, Article and Archive pages.
You don’t pay for any wastage. You reach only the audience
There are eleven spots per month at 100% SOV, but they have an option for 50% SOV
priced at 66% of full SOV rate.
you want to reach while they’re engaging with content relevant
to your product or service.
You get exposure in the newsletters and your specific
PREMIUM BUNDLE
03
categories on the website.
TRAVEL BUNDLE
Combines the Travel newsletter with specific travel content pages on the website.
Includes Leader Board Ad in the Newsletter and on the Category page (50% SOV on
website for month) as well as Article and Archive pages.
Choose either Australian or International Travel newsletters and content pages.
04
ENTERTAINMENT NEWSLETTER
Combines the monthly Entertainment newsletter and specific web pages. It
includes:Leader Board ads in the monthly Newsletter, Category, Article and Archive
pages with 100% SOV for one week.
All advertisers also enjoy ROS rotating exposure in the
MRECs and Banner Ads on the Home Page, as well as
throughout the site on the Competitions, Galleries,
Subscribe, Contact, Classified and other non-category pages.
05
ENTERTAINMENT OFFERS ALERT
Combines weekly “Offers” email alert with specific web pages. Sent three times per
month - includes:
• Leader Board ads in the weekly newsletter
• Leader Board ads in the Category, Article and Archive pages
• MREC on Category, Article and Archive pages
RACQ LIVING
ADVERTISING RATES
The advertising rates are structured on the
average audience size.
GROUP A
AUDIENCES AVERAGING
MORE THAN 30,000
SUBSCRIBERS
RACQ Lifestyle 1
116,600
GROUP B
RACQ Lifestyle 2
116,600
AUDIENCES AVERAGING
Entertainment Monthly
47,400
Entertainment Offers Alert 1
Food
17,200
Home
12,400
Wellbeing
11,600
47,400
Outdoors
11,200
Entertainment Offers Alert 2
47,400
Technology
10,900
Entertainment Offers Alert 3
47,400
Motoring
10,000
Road Trip
45,700
Caravanning
9,300
Travel Australia
36,400
Travel International
36,200
LESS THAN 30,000
SUBSCRIBERS
RACQ LIVING
NEWSLETTER
AVERAGE
OPEN RATE
AVERAGE
CLICK-THROUGH RATE
Lifestyle 1 & 2
32.3%
25.4%
Entertainment Monthly
25.7%
16.9%
Entertainment Offers Alerts
27.7%
14.0%
Road Trip
33.0%
23.4%
Travel Australia
32.0%
21.9%
with the total growing monthly. In the financial year July
Travel International
30.4%
21.3%
2014 to June 2015 there were 1,993,109 page views.
Food
32.7%
27.8%
Home
33.3%
34.0%
Health
32.4%
29.6%
Outdoors
33.6%
26.2%
Technology
36.5%
34.6%
Motoring
34.1%
26.2%
Caravanning
33.7%
34.1%
NEWSLETTER
OPEN RATES
The RACQ Living audience is highly engaged
with the content delivered via email and on
the website.
Each month the site receives almost 200,000 page views,
RACQ LIVING
ADVERTISING RATES
Advertising rates apply to each group.
GROUP A - MONTHLY RATES
1 MONTH
3 MONTHS
6 MONTHS
9 MONTHS
12 MONTHS
Premium Bundle 100% SOV
$4,000
$3,625
$3,250
$2,875
$2,500
Web Bundle (100% SOV)
$3,000
$2,625
$2,250
$1,875
$1,500
Web Bundle (50% SOV)
$1,980
$1,733
$1,485
$1,238
$990
Entertainment Newsletter
$4,000
$3,625
$3,250
$2,875
$2,500
Entertainment Offers Alert
$3,000
$2,675
$2,420
$2,115
$1,840
Travel Bundle
$4,000
$3,625
$3,250
$2,875
$2,500
1 MONTH
3 MONTHS
6 MONTHS
9 MONTHS
12 MONTHS
Premium Bundle 100% SOV
$3,000
$2,750
$2,500
$2,250
$2,000
Web Bundle (100% SOV)
$2,000
$1,750
$1,500
$1,250
$1,000
Web Bundle (50% SOV)
$1,320
$1,155
$990
$825
$660
MORE THAN 30,000 SUBSCRIBERS
GROUP B - MONTHLY RATES
LESS THAN 30,000 SUBSCRIBERS
RACQ LIVING
SPONSORED POSTS
COMPETITIONS WHERE EVERYONE WINS
- ADVERTISERS AND ENTRANTS
The RACQ Living editorial team works closely
with all advertising partners to ensure they have
access to the right audience within our network.
Unique to RACQ Living is the way we promote competitions
to maximise entries and prize partner value. Entry numbers
average 30,000+ for major prizes.
Sponsored posts within newsletters are available and negotiated
Prizes are always of significant value. Every competition and the brand
as part of the whole advertising agreement.
of the prize partner are thoroughly promoted in a dedicated section in
every newsletter, on a dedicated MREC on the website Home Page and
all pages throughout the site, on a dedicated section of the Home Page,
as well as a dedicated Competitions Page within the site.
EACH COMPETITION WINNER IS ANNOUNCED BY
EMAIL TO ALL ENTRANTS.
The email congratulates the winner and then makes a special
offer as a consolation prize to every person who entered the
competition.
This gives the prize partner a unique opportunity to drive sales or
traffic from people who have shown interest in their product by
entering a competition to win it.
COMPETITIONS ARE PROMOTED ACROSS
THE WEBSITE AND NEWSLETTERS
So the prize partner gets brand exposure throughout the life of the
competition and the opportunity to get additional sales after the
competition finishes.
RACQ LIVING
TECHNICAL
SPECIFICATIONS
NEWSLETTER BANNER
468 X 60
The RACQ Living site follows IAB Standards
WEBSITE BANNER
728 X 90
Google DoubleClick for Publishers (DFP) is used to manage
online advertising campaigns. It provides a wide range of
statistics on impressions, clicks and conversions to help
gauge the effectiveness of ads.
AD UNIT
DIMENSION
PIXEL WIDTH X HEIGHT
JPEG
GIF
Newsletter banner
468 x 60
20 KB
20 KB
Website banners
728 x 90
25 KB
25 KB
Website MREC
350 x 250
25 KB
25 KB
Standard ads should be submitted for trafficking 3 business days prior to launch date.
Rich media content should be submitted for trafficking 5 business days prior to launch date.
WEBSITE MREC
350 X 250
Please Note regarding advertising material:
• may only contain user initiated sound
• click-through must open a new browser window
• must not contain program calls to another site or
executable file
LARGE BANNERS
728 X 90
AD PLACEMENT
HOMEPAGE
MRECS
350 X 250
MEDIUM BANNER
468 X 60
AD PLACEMENT
ARTICLES AND
SUBPAGES
MRECS
350 X 250
LARGE BANNERS
728 X 90
AD PLACEMENT
MOBILE &
TABLET
LARGE BANNERS
728 X 90
MRECS
350PX X 250PX
FIXED MOBILE BANNER
320PX X 50PX
CONTACTS
RACQLIVING.COM.AU
DIGITAL ADVERTISING
THE ROAD AHEAD MAGAZINE &
CLASSIFIED ADVERTISING:
Sam Kirby
Kelley Wiseman
ADVERTISING MANAGER, ORANGE DIGITAL
ADVERTISING MANAGER
T: (07) 3368 1646
T: (07) 3872 8640
E:[email protected]
E: [email protected]
RACQ has a number of commercial operations that may conflict with certain
categories, so some brands cannot advertise in RACQ Living publications.
These categories include (unless RACQ partners):
• Insurance – home, content, car, pet, travel, caravan + trailer, CTP, boat, body corporate.
• Batteries.
• Window tinting, windscreen repairs and replacements.
• Roadside assistance.
• Car loans, personal and business.
• Personal loans.
• Vehicle inspections.
ADVERTISING
NOTE:
• Car brokerage services.
• Cinemas, entertainment centres/theme parks outside the RACQ network.
• Car hire.
• Caravans/motorhomes.
• Travel agencies, tour operators, travel packages.
• Accommodation where destination packages or flights are included.
• Flights that have a package of accommodation or touring (general branding airline ads are fine).
• Tourism destinations that have a website with packages for accommodation or flights.
• Car safety products that make any claims unless products have first been approved by RACQ.
• Finance or roadside assistance references in car ads (unless it’s RACQ approved).
• Health products that make any health benefit claims unless it has CHC approval.
• No unethical or controversial ads (e.g. sex-related ads, sex shops).
• Lawyers ads are subject to approval depending on nature of content.
Please contact your RACQ Advertising Representative for clarification.
RACQLIVING.COM.AU