New Consultant Welcome Packet

Start Something Beautiful
Welcome to Mary Kay Cosmetics!
You have joined an incredible company with a rich past and an unlimited future. You
have just decided to represent the “#1 Best Selling Brand of Facial Skin Care and Color Cosmetics” in the U.S. since 1994! Mary Kay, Inc. has been included in all three editions of
the “100 Best Companies to Work For in America” which is published by Forbes magazine.
Women choose a career with Mary Kay for several different reasons. Whether you are looking
for a little extra income, a working mom who is looking to be home again, a stay-at-home mom who is looking to get
out of the house, or a businesswoman looking for an unlimited career opportunity with values, YOU are in complete
control of your new opportunity!
As your Sales Director, I will be your business coach and biggest fan. My job is to guide, teach, and inspire
you. However, YOU are the biggest ingredient to YOUR own success. The amount of work and effort you put
into your business will determine your advancement in Mary Kay. As a new consultant, I encourage you to treat
this business as if you were going to college. Be patient with yourself. You will not learn everything overnight. Commit yourself to a certain number of hours per week to go to “Mary Kay School,” including weekly
unit meetings and your own appointments. You’ll also want to commit yourself to at least 1 full year of consistent
effort in your business and allow it and you to grow.
Great training and education are important. These few things will get you off to a super start. Attending your
local unit meeting consistently each week is important for your business. You will also want to view 1-2 skin care
classes of your sales director or your recruiter.
Five years from now, what do you want for yourself…for your family? If you try to do all that we teach
you, you CAN achieve all your dreams and more! It’s all in the Starter Kit! The key????? That is in YOU!!!
I am very blessed to have YOU as part of the Awe-Inspiring Butterfly unit and future Faith Filled Area. Let’s make it
our mission to make other women feel great about themselves by sharing our fabulous products and also have choices
in their lives by sharing our amazing opportunity.
Always Believing in You!
Michelle Byers
Independent Senior Sales Director
Meet Your Director & Future NSD!
Welcome to Mary Kay and our Top Team!
Unit Information
Michelle Byers Unit
Unit Name: Awe Inspiring Butterflies
Phone #-301-788-6631
Email: [email protected]
Unit Website- www.unitnet.com/michellebyers
Seminar Affiliation: Sapphire
National Sales Director: Pam Klickna-Powell
Unit #: JG64
Unit Scripture: Luke 1:37 “For nothing will be impossible with God.”
Your Director and Team Information:
Michelle Byers, Senior Sales Director
Driven 4 Free Cars—Including the Prestigious Pink Cadillac!
8 Years of Mary Kay Experience
Our Unit finished last year in the top 10 in our entire National Area!
My Highest Earnings in One Month from Mary Kay:
$9,202 (not including personal sales)
We are building the future Faith Filled National
Area! I want to be a National Sales Director
because I want to see lives changed. My
mission is to help women move forward in their
lives through mentoring, coaching, and
encouraging choices that change their future.
YOU are a part of our future area! You can
play BIG or you can play small, but PLAY TO
WIN!!!
Your Mary Kay Education Starts Here
Thursday Night Live Training & Guest Events:
We have awesome Success Events every week for on-going education, inspiration, and
a place to bring guests. Our local event is called Thursday Night Live, and it is held in
Frederick, MD. If you are not local, contact me and I will find you a success event in your
area. These meetings are very important to your success! Always try to bring guests to
the meeting so they can experience our products and see what Mary Kay is all about!
New Consultant Checklist
What To Do In Your First Week As A Beauty Consultant:
 Log on to www.marykayintouch.com using your Consultant number. Create a
password for yourself and review the First Steps offers.
 Click the Education tab at the top of Mary Kay Intouch and select Starter Kit/New
Consultant Tools. Start by watching the New Consultant video and then move on to
the How To Hold A Party and Practice Makes Perfect videos.
 Visit the Silver Wings Scholar Program on Mary Kay Intouch by going to the Education
tab and selecting Consultant Education. Click on the New Independent Beauty
Consultant box and complete the tutorials. These are fun and interactive and you can
do them at your own pace.
 “Friend” Michelle on Facebook so she can add you to our unit’s group page. Add
Mary Kay to the “work” section of your personal Facebook page. If you have a
Smartphone, download the free Voxer app in your App Store. Facebook and Voxer
are two of the main ways you will stay connected to Michelle.
 Make an appointment with Michelle to develop your business plan and to discuss your
new Consultant inventory options and bonus opportunities (found on page 9 of the
Welcome Packet). Then, set a date to place your first order and to hold your Launch
Party within your first 2 weeks of business.
 Create a list of all the women you know who have skin (at least 75). Think of
EVERYONE! Use pages 14 and 15 in the Start Something Beautiful magazine to help
you brainstorm. Bring this list with you to your welcome appointment with Michelle.
 Use the Booking Script for Success found on page 5 of your Welcome Packet to begin
booking your first parties and facials. Use pages 34-39 in the Start Something Beautiful
magazine to learn more about booking appointments.
 Take a look at page 4 of your Welcome Packet and pages 18 and 19 of the Start
Something Beautiful magazine. Develop your track to run on and determine which
prizes you plan to earn as a new Beauty Consultant. Share these goals with Michelle.
 Attend your first Success Meeting to receive your Mary Kay Pin-your first piece of Mary
Kay jewelry!
Complete this checklist and receive the
Mary Kay Money Bag.
New Consultant Prizes
The perfect start to your business begins
with the Perfect Start! Share product
with 15 faces in 15 days (beginning with
your first face) and you will earn your
beautiful charm bracelet and the
Perfect Start charm. Have your new
customers color in a face as you
complete this challenge.
Continue your progress
by completing the
Power Start! Share
product with a total of
30 faces in 30 days
and you will earn your
Power Start charm.
Earn your Pearls of
Sharing earrings and
bracelet when you
have 6 customers do a
marketing hotline survey
on a three-way call with
Michelle in 30 days.
Earn your necklace
when you add your first
team member.
Earn the Power Start Plus
charm when you do a Power
Start and your 6 marketing
hotline surveys in the same
30-day time period.
Earn a Sharing charm
when you add 3, 4, or 5
new team members in 1
month!
Scripts for Success
Booking Script
Hello, ________. This is _______________. Do you have a quick minute? Great! I’m so
excited about something and I just had to call you. I’m in training to become a Beauty
Consultant with Mary Kay Cosmetics and in order to complete my qualification for the
company, my Sales Director has challenged me to complete a Power Start, to put
product on 30 faces in 30 days. I would truly value your opinion of Mary Kay’s latest and
greatest products and could really use some practice with my presentation. I was
wondering if I could borrow your face and have you count you as one of my 30 faces?
Great! I appreciate your support so much and I promise I’ll make it well worth your while.
Under normal circumstances, what would be better for you: the beginning of the week
or the end of the week? (Keep giving two choices until and date is set.)
Now ________, as I mentioned, my challenge is 30 faces in 30 days and it’s just as easy to
do one face as it is a few at a time. Do you have a friend or two that might be able to
join you at your facial?
Marketing Hotline Script
As you begin to build your customer base, it’s not only important to understand how to
properly demonstrate Mary Kay products, but it’s also critical that you know how to
answer the questions that future clients will begin to ask you about the Mary Kay business
opportunity. Doing a career survey with your Sales Director and six or more of your clients
will help you learn how to answer those questions with confidence and will assist you in
adding your first team members.
You know, _______, my Sales Director has challenged me to have six of my customers
listen to our unit’s marketing hotline this month to earn my Pearls of Sharing in Mary Kay. I
realize that you may not be interested in becoming a Consultant, but I was wondering if
you’d be willing to help me with my training? All you have to do is listen to our 15-minute
marketing hotline and do a brief three-way phone call with my Sales Director and me to
give us your opinion of the information and answer a few questions. There’s no obligation
and I’ll even have a special gift for your time.
Set a date and time, then call, text, or vox Michelle to confirm.
“Bookings are the lifeline
of your business and
without bookings, you
are out of business!”
--- Mary Kay Ash
Your Skin Care Parties
Your Starter Kit and the Start Something Beautiful
Magazine and DVD are fabulous tools to help you
prepare for and hold your first skin care parties.
Below are a few suggestions from Michelle to
support you even further.
Products you can use at your skin care
parties and their order of application:
Before the party allow the guests to
experience the Satin Hands Pampering Set
Satin Hands
Satin Lips**
Oil-Free Eye Makeup Remover
TimeWise 3-in-1 Cleanser
TimeWise Day Solution
TimeWise Night Solution
TimeWise Age-Fighting Moisturizer
TimeWise Firming Eye Cream*
Foundation Primer**
Foundation applied with a brush
TimeWise Microdermabrasion*
Mascara
Lip Gloss
You are your best customer!
Be sure you are wearing only
Mary Kay products including
the customized color look
you receive for free from
Mary Kay with your first
qualified product order.
You’ll want to also wear the
Mary Kay Beauty Coat with a
skirt or dress and low heels
or flats to all your parties.
* These products are available for free from Mary Kay as
part of the Product Bonus Bundles you receive with your
first qualified product order of $600+ wholesale
** These products do not come in your Starter Kit. You will
want to include these with your first order.
Other product sets you might opt you use at
your skin care parties can include TimeWise
Repair, Botanical Effects, and Clear Proof.
Selling product sets at your skin care
parties is a breeze with fabulous tools
from www.pinkprinting.com. They
provide beautiful reusable set sheets
that we use in our unit. You’ll also
find great resources such as tray
inserts, party invitations, and
postcards all printed on high gloss
card stock and at great prices.
And they’ll ship right to your door!
The Proof is in the Profit
It is our goal that the Beauty Consultants in our unit begin earning a profit from
their Mary Kay businesses within the first month and that they continue to earn a
profit each month thereafter. The number of skin care parties you hold/faces you
see each month is in direct proportion to the profit you will earn. In the examples
below, the average of $50 in retail sales per face is used to estimate what you
could expect your monthly profit to be. That average will continue to increase as
your skill level increases. You should note that these estimates do not include
product reorders or the 4, 9, or 13% team-building commissions and bonuses you
can also earn from Mary Kay, beginning with your first team member.
Number of skin
care parties
each month
Number of
faces each
month
Estimated
retail sales
Estimated
wholesale
order (50%)
Estimated
monthly
profit (40%)
3
10
$500
$250
$200
6
20
$1000
$500
$400
9
30
$1500
$750
$600
12
40
$2000
$1000
$800
Money Management Tip
Mary Kay suggests dividing the money you receive from customers into a 60/40 split.
40% of the retail sales you collect is your profit. You can use all or some of this in the
beginning of your business to pay off your initial inventory investment. Then that 40%
is yours to keep...whether you pay bills, save up for a family vacation, or buy yourself
something special...the choice is yours! 60% of what is collected from customers is used
for business expenses. 50% should be placed in a separate checking account and is
used to place product orders with a debit card. This allows you to build inventory or
replace inventory you’ve sold off your shelf. The remaining 10% can be used to build
more inventory and pay for business supplies, samples, and other business expenses.
Dress for Success
Mary Kay Ash knew you only have one chance to make a great first
impression. It was her request that we always maintain a
professional yet feminine image; which includes wearing ONLY Mary
Kay products and wearing a skirted outfit to all appointments.
Mary Kay Consultant
Mary Kay Beauty Coat (order on MK Connections), skirt or dress,
black or neutral hose, and flats or heels with Mary Kay logo pin.
Senior Consultant (1-2 active team members)
Same attire as MK Consultant with Senior Consultant enhancer.
Star Team Builder (3-4 active team members)
Black skirt, white blouse, choice of three Red Jacket styles with MK
Star Team Builder enhancer, black or neutral hose, and heels.
Team Leader (5-7 active team members)
Same attire as Star Team Builder except Team Leader enhancer is
worn.
Future Sales Director (8+ active team members)
Same attire as Star Team Builder except Future Sales
Director enhancer and scarf are worn.
DIQ or Director in Qualification (10+ active team members)
Same attire as Star Team Builder except black blouse and DIQ pin are
worn.
What are your Mary Kay pins
saying about you?
Your Mary Kay pins are a
representation of your incredible
accomplishments in your business
and should be worn with pride.
However, be careful not to overdo
it. Too many pins adorning your
lapel can look cluttered and
distasteful. A good guideline is no
more than three pins. Your Mary Kay
Logo Pin and Star Consultant Pin
are always great choices.
Taking pride in your appearance and the way
your Starter Kit and mirrors look is all a part of the
Mary Kay Image. Always make sure your Starter
Kit is clean and organized and that there are no
finger prints on your mirrors. Arriving at your
appointments in a clean car in shoes that are
free from scuffs is also important. And don’t
forget to wear a smile with Mary Kay lipstick on
it : ) Pages 104-105 in the Start Something
Beautiful magazine offer other great fashion tips.