Condé Nast in: 2010

Condé Nast
&
in: 2010
2010 Intern Magazine Launch
Condé Nast
&
in:
2010
2010 Intern Magazine Launch
Condé Nast Human Resources and in:2010 will join forces this summer to strengthen the relationship
between company employees and the annual summer intern magazine. This partnership will
increase awareness for the brand and maximize exposure to “The Generation Issue,” this summer’s
installment of the intern magazine.
Partnership Opportunities
This August, in support of “The Generation Issue,” the first-established intern promotions team
will execute an effective magazine launch, which will create excitement for the most recent issue
of in:2010 and maximize company-wide awareness of the intern magazine.
in:2010 will provide the following program opportunities:
I. Digital Press Release- Posted on Connect (FREE)
II. Three in:2010 Display Poster Boards (~$250.00)
III. On-Site Marketing: Water Bottles (~$285.00)
IV. Executive Packaging (~$40.00)
V. Thank-you Notes (~$45.00)
VI. Personal Delivery (FREE)
VII. in:2010 Release Party (~$980.00)
The proposal, including the concepts, accompanying material and any supportive creative direction, are the exclusive property, including copyright, of Conde Nast.
Any disclosure, reproduction, or use of the materials or the idea, in whole or in part, without Conde Nast’s express prior written consent, is strictly prohibited. All
program details subject to change.
Condé Nast
&
in:
2010
2010 Intern Magazine Launch
I. Digital Press Release
Prior to the launch of “The Generation Issue,” copy writers from the Editorial Staff will compose
a press release, which will be posted to Connect as a teaser to in:2010’s release. The document
will explain the restructure of in:2010 and the theme of the issue, building a stronger relationship
between employees and summer interns, as well as engaging employees in the Condé Nast Intern
Program. Utilizing Connect as a promotional avenue will maximize in:2010’s exposure and offer full
reach to all Condé Nast employees.
Program Elements
• Informs readers of the restructure of in:2010 (establishment of publishing team, restructured
editorial and creative elements, expansion of the book, etc.)
• Explains the theme of “The Generation Issue”
• Outlines and describes promotional launch elements
• Invites readers to attend the exclusive in:2010 Release Party during the day of distribution
• Encourages readers to stay tuned for the digital edition of “The Generation Issue,” which will
also be posted to Connect
Materials Requested
• Space on Connect to post in:2010 Press
Release
Timing
• Posted to Connect one week prior to
distribution
• Document to remain on Connect until
the day after distribution
Condé Nast
&
in:
2010
2010 Intern Magazine Launch
II. Display Poster Boards
The promotions team will partner with in:2010’s creative director and a copy writer to create
promotional display boards. Print advertisements for “The Generation Issue” will decorate
the lobbies of 4 Times Square, 750 3rd Avenue and 1166 6th Avenue. A digitial version of the
advertisement will also be appear on the electronic board outside of the Condé Nast cafeteria.
Both the print and electronic boards will be displayed the week before the launch and will offer an
attractive, engaging glimpse at “The Generation Issue” as a teaser to the release of the magazine.
Program Elements
•
•
•
•
•
Compelling creative elements to excite employees
Copy provided by the promotions team and a copywriter from the intern magazine
Invites employees to attend the exclusive in:2010 Release Party
“The Generation Issue” Mission Statement will be included
Encourages readers to stay tuned for the release of “The Generation Issue”
-Both print and digitial copies of in:2010 will be advertised
Materials Requested
• Suggested copy points/narrative for
display boards (no more than 300 words)
• Three Easels
• Three foam-core Poster Boards (1/4 inch
thick)
• Creative Elements
(210 x 345 pixels, 72 Resolution)
Timing
• Displayed one week prior to distribution
• To remain until the end of the release
Condé Nast
&
in:
2010
2010 Intern Magazine Launch
III. On-Site Marketing: Waterbottles
In support of in:2010’s installment of “The Generation Issue,” the promotions team will distribute
custom in:2010 branded waterbottles to Condé Nast employees. The waterbottles will be handed
out during the peak hours of 8:30 a.m. and 10 a.m. as Condé Nast employees enter the lobby of the 4
Times Square building to maximize exposure to the intern magazine and serve as a teaser to in:2010’s
launch event.
Program Elements
• Approximately 500 branded in:2010 waterbottles will be distributed to Condé Nast
employees prior to the magazine release
• Shifts of two to three interns from the promotions team will distribute the branded
waterbottles in the lobby between the peak hours of 8:30 a.m. and 10 a.m. Thursday, July 29
• Create excitement for in:2010 and remind employees to look for a copy of
“The Generation Issue” in the coming week.
Materials Requested
• Approximately 525 waterbottles
• Custom in:2010 labels
(ink and paper)
IV. Executive Packaging
The promotions team will personally package and distribute in:2010: “The Generation Issue” to
influential employees within the company, including the Editor-in-Chiefs, Publishers and top Condé
Nast executives. This form of distribution will allow top Condé Nast employees to read “The Generation
Issue” and will maximize company-wide recognition for the Condé Nast Intern Program.
Program Elements
• “The Generation Issue” will be distributed in a white folder with a custom in:2010 seal
• An exclusive letter will be included from Editor-in-Chief of in:2010, Patrick Knoth
• Interns will personally deliver packages to each top employee’s assistant
Materials Requested
• List of Condé Nast EICs, Publishers and top Condé Nast executives
• Custom in:2010 labels (ink and paper)
• White folders for packaging
Condé Nast
&
in:
2010
2010 Intern Magazine Launch
V. Thank-You Notes
To thank the Condé Nast departments who placed an advertisement in the intern magazine, the
sales team will personally deliver custom in:2010 thank-you notes and a copy of the intern magazine
to each representative whom they met, strengthening the relationship between in:2010 clients and
Condé Nast summer interns.
Program Elements
The interns will provide thank-you notes that will:
• Include a customized personal message from the sales reps of “The Generation Issue”
speaking directly to the magazine representative
• Express excitement for “The Generation Issue” of in:2010
• Invite representatives to attend the exclusive in:2010 Release Party during the day of
distribution
• Encourage readers to view the digital edition of “The Generation Issue,” which will be posted
to Connect
Materials Requested
• Thank-you note cards (paper and ink)
VI. Personal in:2010 Delivery
Interns will personally distribute in:2010: “The Generation Issue” to their mentors and employees
within their department on the day of in:2010’s release. Personal delivery will enhance readership
and leave mentors with a lasting impression of their summer interns.
Condé Nast
&
in:
2010
2010 Intern Magazine Launch
VII. Launch Event
To celebrate the launch of in:2010: “The Generation Issue,” the interns will host an exclusive event. All Condé Nast
employees will be invited to join the interns for to a catered breakfast event on Wednesday, August 4 from 9 a.m.
to 10:30 a.m. in EDRs 2,3, and 4 on the 4th floor of the 4 Times Square building. Guests will have the opportunity
to converse with the interns who worked on the magazine production and be able to pick up a copy of “The
Generation Issue.”
Program Elements
• Catered breakfast of seasonal fresh fruit, bagels, muffins, danishes, coffee and tea provided for
approximately 70 guests
• Digital board advertising the launch event, to be displayed outside of the cafeteria
(One week prior to the event)
• Promotions team will work in shifts of four to five interns during the event
• Opportunity to pick up a copy of in:2010: “The Generation Issue”
• Event will engage Condé Nast employees in the Conde Nast interns and create excitement for
“The Generation Issue”
Materials Requested
• Catered breakfast for 70 guests ($13.95 per person)
• Event location (EDRs 2,3, and 4 on the 4th floor)
• Space on Connect to post in:2010 Press Release
(as mentioned earlier)
• Space on digital board to publicize event
• Graphics for the press release on Connect and
digital board