CEDS Implementation Guide

Transcription

CEDS Implementation Guide
Lassen County
CEDS Implementation Guide
Photo courtesy of Joel Rathje
Photo courtesy of Joel Rathje
Photo courtesy of Joel Rathje
Photo courtesy of Joel Rathje
Connecting Assets with Opportunities
Funded by State of California Community Development Block
Grant Program (CDBG) Planning and Technical Assistance Grant
2 012
Introduction
Over the years, Lassen County, City of Susanville, and other
organizations have invested time and money in developing
strategies and plans for economic development and tourism.
Unfortunately, ensuring a sufficient and consistent level of staffing
and budgets committed to implementing these plans has been a
challenge.
The Lassen Economic Development Council (LEDC) is an ad hoc
committee comprised of key community stakeholders. The
organization’s purpose is to work on issues and constraints to
economic development. The LEDC had identified some projects that
were being moved forward. However, there was no current
comprehensive economic development plan for the county.
With funding from the State of California Community Development
Block Grant program the County decided to update their 2004
Economic Development Strategy and believed this was also an
opportunity to strengthen and support the LEDC’s mission. The
County requested and LEDC accepted to take the lead on creating a
Comprehensive Economic Development Strategy (CEDS).
The CEDS (a separate document from this Implementation Guide)
outlines three priority initiatives identified by LEDC and the CEDS
committee — Attracting Visitors, Growing Local, and Enhancing the
Traded Sector. The CEDS was delivered to and accepted by the
Lassen County Board of Supervisors; it provides recommended
actions and resources for moving initiatives forward and measuring
progress.
Implementation Guide
This Implementation Guide was developed specifically for LEDC to
assist them in executing their areas of responsibility as outlined in
the Lassen County CEDS.
This Guide along with its corresponding appendices is a companion
piece to the Lassen County CEDS. For each initiative, there is an
implementation matrix to help LEDC identify and monitor:
 Champions
 Action Teams
 Pledges provided by CEDS committee members
Initiative 1
Attracting Visitors
Initiative 2
Growing Local
Packaging and
Promotion
Place Making
Underutilized Assets
Leverage Business
Opportunities
Business
Opportunities
Initiative 3
Enhance Traded Sector
Readiness
 Estimated budget
 Milestones and due dates
 Resources, samples and templates (Appendix)
Clean Tech
Community Pool
Business Assistance
Lassen County 2012 CEDS Implementation Guide
Page 1
Launching the Plan
Right now the most critical portion of the Lassen County Action Plan
is Getting Organized. By concentrating on these organizational
action items, many of which are just one-time items, the LEDC will
be firmly established and prepared to move forward on the
additional initiatives.
The first section of the Guide is therefore designed to assist LEDC
with kicking off the initial 30-60-90 days — Getting Organized. Then
the group should be prepared to begin moving to planning and
executing initiatives and monitoring progress to ensure success.
Using the Implementation Guide
Detailed step-by-step actions are presented for each of the three
initiatives. Most likely these will not be implemented consecutively.
But with the Champions, Action Teams, and proper resources in
place, multiple activities should run simultaneously with good
organization.
The Guide can be copied and sections distributed to those
Champions and Action Teams responsible for various sections. This
will equip the Action Teams with the information and resources to
manage implementation.
All pieces of this Guide have been delivered in both print and
electronic format. It is intended to be a dynamic, working document
that is updated, expanded upon, and revised as successes are
achieved, resources become available, and situations change.
Lassen County 2012 CEDS Implementation Guide
Table of Contents
30-60-90 Day Launch Schedule ...................................................... 3
Attracting Visitors ........................................................................... 8
Growing Local ............................................................................... 13
Enhancing the Traded Sector ........................................................ 21
Appendix
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
Lassen CEDS Contact Database
AmeriCorps Program Information & Application
Potential Funding Resources
Champions Action Teams & Pledges / Individual Pledge Sheets
Performance Measurements
LLTT Outdoor Recreation Tourism, Marketing Checklist,
Marketing Plan on a Page, Annual Events
Media Kit Checklist, Press Release Format & Tips
Property & Building Assessment Form
Sample Tool Box & Façade Programs
Indoor Farming Information
Sample Scope of Work for Retail Market Assessment RFP
Local Preference Policy – Monterey and Truckee
Website Data Tables
Building and Site Inventory Sheet
Websites of Interest
25 Immutable Rules of Successful Tourism
PRSEC Rec & Tech Collaboration
AB-1616 Cottage Food Operations
Launch Schedule Management Form
Page 2
Lassen County 2012 CEDS Implementation Guide
Page 3
30-60-90 Day Launch Schedule
Use the following “Launch Matrix” and the accompanying forms and templates in the Appendix as a guide to getting organized and getting started.1
First 30 Days
First 60 Days
First 90 Days
 LEDC: Update the organization’s mission to
reflect the leadership role.
 LEDC: Define the role of the steering
committee, Champions, and action teams using
pledges as basis.
 LEDC: Develop guiding principles (e.g. how to
manage implementing CEDS Action Plan,
coordinate members and action teams, funding,
etc.; for example MOU with an administrative
entity for grants, managing funds, etc.)
LEDC Organization
 LEDC and County: Agree to remain an ad hoc
council and that LEDC be the lead for managing
and guiding implementation of the Action Plan
with involvement of both the County and City
of Susanville. If necessary, enter into a formal
MOU with the County that details roles,
responsibilities, commitment, etc.
 LEDC and County: Agree to act as the County’s
visitor bureau for promotions though not to
formally organize as such.
 LEDC: Adopt the CEDS Action Plan as the
organization’s core work plan.
CEDS Action Plan
 LEDC: Send the full plan to all stakeholders
2
involved in creating the CEDS.
 LEDC: Accept the Lassen County Comprehensive
Economic Development Strategy (CEDS). Action
(motion or resolution) should be reflected in
organization’s meeting minutes.
 LEDC and County: With County staff (J. Aguilera)
assistance, post CEDS Action plan for the
required 30-day public review by posting it on
website(s), and making it available for viewing
at County and City front desk.
1
2
 LEDC: Make formal presentation to the City of
Susanville.
 County: Hold public hearing for CDBG.
Appendix 19: Launch Schedule Management form/template to assist in determining lead person, resources, and target date(s).
Appendix 1: CEDS Committee and participants e-mail list
Lassen County 2012 CEDS Implementation Guide
Page 4
First 30 Days
First 60 Days
First 90 Days
Administrative
 LEDC and AFWD: Submit application to
3
AmeriCorps for an intern.
 County: Provide additional CDBG/Loan
4
Management training for county staff.
 LEDC: Request administrative assistance from
AFWD, particularly in setting up and managing a
Lassen Opportunity Fund and submitting
applications for internships.
 LEDC: Request assistance from regional
organizations (e.g. NoRTEC) for help in
launching the plan.
 City: Update housing element.
 City: Adopt reuse plan (when CDBG issues
standard plan).
 LEDC: Flesh out details for developing a Lassen
County Opportunity Fund, e.g. who will
administer, in-kind or fees to administer, MOU,
how funds are to be accessed and by whom (i.e.
do Action Teams request funding).
 LEDC: Set a target dollar amount for the fund
6
(recommend $110,000).
 LEDC, City, County: Negotiate for monies to
seed the Opportunity Fund and create annual
investment.
 LEDC and Administering Agency: Prepare and
adopt guidelines.
 LEDC: Meet with key stakeholders to present
goals, plans, receive pledges and understand
the deliverables they wish to see for their
investment.
Lassen Opportunity Fund
 LEDC or Admin Agency: Begin monitoring
resources to identify grants to apply for;
including researching methods of online fund
5
raising.
 LEDC: Submit request to County to use staff to
help write grants for projects.
3
Appendix 2: AmeriCorps application
Courses offered by: CALED, California Enterprise Development Authority, National Development Council, and International Economic Development Council (IEDC).
5
Appendix 3: Potential funding sources.
6
Standard funding for economic development is a minimum of $4.50 per capita with 40 percent of the funding used for marketing. Recommended goal for the Lassen Opportunity Fund is
$110,000. Because of the capital projects in the plan, another $100,000 should be in reserve. Capital development projects and the business assistance activities are funded from local,
state, federal resources.
4
Lassen County 2012 CEDS Implementation Guide
Page 5
First 30 Days
First 60 Days
First 90 Days
Action Teams
 LEDC: Organize the Action Teams based first on
7
the pledges received.
 LEDC: Review Implementation Matrix, identify
potential Champions and additional Action
8
Team members required for each initiative.
 LEDC: Agree who will contact potential
Champions and additional Action Team
members for interest and commitment.
 Establish timeline for making contact and
reporting back to LEDC.
 LEDC: Update Implementation Matrix with
confirmed Champions and Action Team
members. Add contact information.
 LEDC and Champions: prioritize tasks in the
CEDS Action Plan. Agree on individual
responsibilities, estimate budget, resources,
timeline, milestones.
Monitor Progress and Performance
 LEDC: Determine specific performance
measurements to be monitored, how often, by
9
whom, the methodology and source(s) of data.
Annually:
 LEDC Action Teams: collect data according to
agreed-up schedule (monthly, quarterly, semiannually, or annually).
 LEDC: revise plan, priorities, and Action Teams if
and as necessary (annually).
7
Appendix 4: Pledges from CEDS Committee members.
The Champions and Action Team members noted in each of the Initiative Matrices were proposed by the CEDS Committee at the August 29 work session; people and organizations proposed need to be contacted to accept; where necessary additional Team members may need to be added. (See Appendix 4)
9
Appendix 5: Suggested performance measurements.
8
Lassen County 2012 CEDS Implementation Guide
Page 6
Lassen County 2012 CEDS Implementation Guide
Page 7
Attracting Visitors
Proposed
Champions &
Action Team10
Estimated
Budget11
2012
4Qtr
2013
1Qtr
2Qtr
3Qtr
4Qtr
PACKAGE, PROMOTE, GENERATE TRAFFIC – Marketing12
LEDC: Adopt Lassen Rec & Tech as local brand and participate in Lost Sierra’s
regional branding.13
LEDC
$0
LEDC: Prepare a Marketing Plan that leverages existing events, assets14
LEDC, LLTT,
Chamber, BLM
Minimal
LEDC: Contract with a creative team to establish a marketing-oriented splash
page that serves as an entry point for all organizations. Page should direct
people quickly and easily to: maps, calendars, event information, tourist
blog. Estimate includes a mobile version of website, some mapping work,
photos, blog feature, etc. 15
LEDC, PSREC
<$20,000
LEDC: Determine who will manage website/page, keep data current, oversee
tourist blog, etc. Provide training on content management system (CMS).
LEDC, PSREC
Staff time
LEDC: Launch website with media event.16
LEDC, all
partners
$250 (media kit)
LEDC and County: Lease billboard(s) to promote events and Lassen County
LEDC
$500 design
$1500-$1800
(splash page)
$30-$50,000
(full website)
month lease
County: Update County maps. Include bike trails and visitor information.
County, LEDC
County staff
10
Appendix 4: Champion and Action Teams worksheets, pledges
Budgets exclude operational costs such as office rent, utilities, office supplies, wages and personnel taxes, benefits, insurance, etc. Budgets given are estimates only for planning purposes. Actual costs and/or estimates should be confirmed by vendors through bid or proposal process before moving forward.
12
Appendix 15: Sample “Best of “ cities, events
13
Appendix 17: PSREC Concept Paper, Rec & Tech Collaborative
14
Appendix 6: Marketing Plan template(s); LLTT Tourism Strategy; Inventory of Lassen County annual events
15
Recommend MC2 Design Group for website, mobile version, and creative materials; samples of their work: www.lassenparkfoundation.org, www.butteyouthnow.org and
www.gsrma.org
16
Appendix 7: Media kit checklist.
11
Lassen County 2012 CEDS Implementation Guide
Page 8
Attracting Visitors
Proposed
Champions &
Action Team10
Estimated
Budget11
2012
4Qtr
2013
1Qtr
2Qtr
3Qtr
PACKAGE, PROMOTE, GENERATE TRAFFIC – Extend the Stay
LEDC Action Team: Contact (with intent to recruit) a nationally-recognized
recreational and/or bicycle event. Determine requirements, expectations,
roles and responsibilities, cost, available dates, etc. for participating.
Minimal
LEDC Action Team and County: Identify suitable location and pursue
commitment from property owner.
TBA
LEDC Action Team: Determine resources and budget required for site
preparation, advertising, etc. per agreement with national organizers.
TBA
LEDC: Determine if and when event in Lassen County is feasible.
$0
LEDC: Pursue funding to support event.
TBA
LEDC Action Team: Pursue commitments from hotels, motels, campgrounds
to offer packages; and from other local businesses to participate.
$0
(phone calls, letters,
maps, etc.)
UNDERUTILIZED ASSETS – Susanville Park Ranch
LEDC: Approach County for interest in setting aside land at Susanville Park
Ranch for a biking resort or senior outdoor village; how much land
LEDC
$0
LEDC Action Team: With County’s interest, research similar developments;
identify the developer(s) and other potential developers to create target list
of recreation-oriented developers.
LEDC
$0
LEDC Action Team and County: Determine the features and amenities
desired and possible at the park.
LEDC, County
$0
County: Estimate the cost of development and begin searching for local
funds that can be committed to developing park and grant match funds.
County
TBA
LEDC and Funding Admin Agency: Research grants, foundations, other funds
available to develop park. Determine grant requirements, timetable, match
funds, reporting requirements, etc.
LEDC, County
Potential match
funds required
LEDC or County: Contact developer(s) to affirm interest in developing
Susanville Park Ranch.
LEDC, County
Minimal
Lassen County 2012 CEDS Implementation Guide
Page 9
4Qtr
Attracting Visitors
Proposed
Champions &
Action Team10
Estimated
Budget11
2012
4Qtr
2013
1Qtr
2Qtr
3Qtr
UNDERUTILIZED ASSETS – Main Street
City/County: Acquire (purchase, lease) mid-town Main Street location for
Visitor’s Rest Center.
City, County
TBA
City/County
LEDC Action Team: Determine desired design of kiosk.
$500-$1000
LEDC Action Team: Present design to City and request waiver of any fees.
$0 (waived fees)
LEDC Action Team: Contact local businesses for donations of materials
and/or labor to construct kiosk. Provide drawings, plans of kiosk.
Minimal
City and LEDC: Master Plan to determine ideal location of kiosk and to
further develop Visitor Rest Area with landscaping, auto and motor home
parking areas, water, rest rooms, picnic areas, dog runs, etc.
City, County
TBA
LEDC Action Team: Construct information kiosk (minimal cash required if
supplies and/or labor are donated).
LEDC
Minimal
LEDC Action Team, City, Funding Administrative Agency: Research grants,
foundations, other funds available to develop Visitor Rest Area in total or in
phases. Document grant requirements, timetable, match funds, reporting
requirements, etc.
LEDC, City,
County
Potential match
funds required
LCCC, E.
Fernandez
$0
if supplies and labor
are donated
LEVERAGE WITH BUSINESS OPPORTUNITIES
LEDC: Work with Lassen Community College to coordinate efforts around
building a remote digital platform and determine how LEDC can best support
and participate. Add specific agreed-up tasks/responsibilities to
Implementation Matrix.
LCCC: Contact Samasource.org to discuss potential partnership. Learn their
needs and work with LEDC, County, and City to determine if and how Lassen
County can deliver.
Lassen County 2012 CEDS Implementation Guide
Minimal
(phone, possible trip
to San Francisco)
Page 10
4Qtr
Attracting Visitors
Proposed
Champions &
Action Team10
Estimated
Budget11
2012
4Qtr
2013
1Qtr
2Qtr
3Qtr
INVEST IN INFRASTRUCTURE
County, City: Continually update the CEDS infrastructure project list with
specific needs and projects: e.g. water, sewer, telecom, sidewalks, lighting,
parking, safety features, etc. to be prepared for applications to state and
federal agencies for funding.17
Staff time
LEDC and Funding Admin Agency: Coordinate with County and City to
identify resources to move forward on infrastructure plans particularly for
the following visitor-oriented projects:
Potential match
funds required
Bikeway Master Plan
County
Susan River Park
City
Community and Way Finding Signage
City
BLM Interpretive Center
BLM
LEDC: Build relationship with Forest Service, engage them in expanding the
bike trail and recreation opportunities.
17
$0
Listing of County and City infrastructure projects are contained in CEDS Action Plan, Appendix D.
Lassen County 2012 CEDS Implementation Guide
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4Qtr
Lassen County 2012 CEDS Implementation Guide
Page 12
Growing Local
Proposed
Champions &
Action Team18
Estimated
Budget19
2012
4Qtr
2013
1Qtr
2Qtr
3Qtr
4Qtr
PLACE MAKING – Preparation20
LEDC Action Team: Contact property owners or brokers to gain access to
empty buildings.
City,
Chamber,
LLTT
$0
LEDC Action Team: Conduct building assessment.21
LEDC, City,
County
$0
LEDC Action Team: Identify potential reuse opportunities; document
constraints (codes, required upgrades, repairs, frontage, etc.).
City, County
departments22
$0
City or County: Obtain agreements with property owners for reuse.
LEDC, City,
County
TBA
LEDC Action Team: Look for entrepreneurial opportunities for each building.
$0
PLACE MAKING – Facade Improvements
LEDC Action Team: Research different façade improvement programs.23
LEDC
$0
LEDC and City: Work together to design an appropriate program and
offerings.
LEDC, City
$500-$1500
(design drawings)
Potential match
funds required
LEDC, City and Funding Admin Agency: Identify potential funding sources.
Agree on match, roles, and responsibilities.
LEDC Action Team, City, and County: When program is established and
funding is in hand, market the program to property and business owners
through BRE program.
City, County
$500
(informational
handout, materials)
18
Appendix 4: Champion and Action Teams worksheets, pledges
Budgets exclude operational costs such as office rent, utilities, office supplies, wages and personnel taxes, benefits, insurance, etc. Budgets given are estimates only for planning purposes. Actual costs and/or estimates should be confirmed by vendors through bid or proposal process before moving forward.
20
Resources: Project for Public Spaces (www.pps.org) has some excellent examples and resources. Community Initiated Development: A Manual for Community-Based Real Estate Development www.downtowndevelopment.com/community_initiated_development.php
21
Appendix 8: Resources for Community-Initiated Building Assessment & Development; Assessment Template
22
Include relevant city and county departments including: Planning and Building, Public Works, Emergency Services, Health and Social Services, etc.
23
Appendix 9: Sample Tool Box and Façade Programs
19
Lassen County 2012 CEDS Implementation Guide
Page 13
Growing Local
Proposed
Champions &
Action Team18
Estimated
Budget19
2012
4Qtr
2013
1Qtr
2Qtr
3Qtr
PLACE MAKING – Area Plans
City and County: Update existing area plans
City, County
Staff time
LEDC: As area plans are completed, incorporate into Place Making actions.
City, County
$0
City and LEDC Action Team: Select one or more potential locations (from the
assessment of existing vacant buildings) to establish an indoor farming
operation or co-op. 24
City
$0
LEDC Action Team: Conduct or contract for feasibility of an indoor farming
co-op; supply and demand; operational costs; etc.
B. Wolf, LCC
Ag
$20-$30,000
OPPORTUNITIES – Local Food / Indoor Farming / Commercial Kitchen
(CDBG PTA funds)
LEDC Action Team: Conduct or contract for feasibility of including an
associated commercial kitchen to support entrepreneurs.25
$20-$30,000
LRT: Complete building / floor plan design.
TBA
LRT and LEDC Action Team: Determine equipment needed and building
improvements necessary.
TBA
LRT: Complete cost estimates for improvements, equipment, operations.
TBA
LEDC Action Team: If feasible, prepare a management and marketing plan.
Minimal
LRT, LEDC, City or County: Acquire funding.
Potential match
funds required
LRT: Acquire location (donation, lease, or purchase).
TBA
(CDBG PTA funds)
LRT: Construction schedule and opening.
LEDC, City
TBA
LCCC and AFWD: Develop and offer entrepreneurial training dedicated to
indoor farming, food preparation, sales, presentation, and distribution.
AFWD
TBA
24
25
Appendix 10: Information on indoor farming
Appendix 18: Newly signed legislation, AB 1616 The California Homemade Food Act, helps small scale cottage industries.
Lassen County 2012 CEDS Implementation Guide
Page 14
4Qtr
Growing Local
Proposed
Champions &
Action Team18
Estimated
Budget19
2012
4Qtr
2013
1Qtr
2Qtr
3Qtr
OPPORTUNITIES – Lassen Rec & Tech
LRT and LEDC Action Team: Select one or more potential locations (from the
assessment of existing vacant buildings) to establish a Tech Hub for digital
workers.
City, LRT
$0
LRT: Complete building / floor plan design.
TBA
LRT and LEDC Action Team: Determine equipment needed and building
improvements necessary.
TBA
LRT: Complete cost estimates for improvements, equipment, operations.
TBA
LEDC Action Team: If feasible, prepare a management and marketing plan.
Minimal
LRT, LEDC, City or County: Acquire funding.
Potential match
funds required
LRT: Acquire location (donation, lease, or purchase).
City, LRT
LRT: Construction schedule and opening.
TBA
TBA
COMMUNITY POOL
City, County: Move forward on plans for community pool facility (location,
estimate construction and operating costs, potential funding opportunities,
management plan).
City, County
TBA
City, County, LEDC: Secure financing for construction, maintenance
City, County
Potential match
funds required
City, County: Schedule construction and opening.
LEDC Action Team: Promote pool to visitors (destination attraction)
Lassen County 2012 CEDS Implementation Guide
TBA
LEDC,
Chamber
$500-$2500
(signs, promotional
materials)
Page 15
4Qtr
Growing Local
Proposed
Champions &
Action Team18
Estimated
Budget19
2012
4Qtr
2013
1Qtr
2Qtr
3Qtr
BUSINESS ASSISTANCE - Retail
City: Contract with retail / downtown professional to conduct an in-depth
retail leakage assessment that includes surveying employees of major
employers.26
City, County,
LEDC
$20-$30,000
City, County: Use findings of retail report to assist local businesses with
product mix and markets (through BRE program, workshops, etc.).
County, AFWD
$500
(CDBG PTA funds)
(info handouts)
BUSINESS ASSISTANCE - Capital
City and County: Prepare and sign MOU for County to administer loan funds
and program income account for City. 27
City, County
$0
City and County: Continue to re-capitalize funds.
City, County
Staff time
County: Provide additional training for staff administering the loan program
(see “Getting Organized, Administration”) to improve expertise in recognizing
and screening deals that can be passed off to underwriter.28
County
$1,000-$2,500
County staff providing business assistance: Become familiar with alternative
financing assistance (Cooperative Financing) which can be accessed through
Lassen County’s underwriter, USDA, and other organizations.29
County
City and County: Participate in regional financing with NoRTEC and USDA.
City, County,
LEDC
TBA
AFWD
$0
(registration, travel
or webinar costs)
Minimal
(local travel)
BUSINESS ASSISTANCE – Assistance & Entrepreneurial Training
AFWD and LCCC: Establish curriculum and offer courses / workshops on:
customer service, hospitality, retail development, government contracting
for all sectors.
26
Appendix 11: Sample Scope of Work for retail assessment RFP. Recommend Marketek, Inc., Contact Mary Bosch, 503.636.1659 / [email protected]
Guidebooks for Grantees and Subrecipients http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/communitydevelopment/library/subrecipient
28
Courses offered by: CALED, California Enterprise Development Authority, National Development Council, and International Economic Development Council (IEDC).
29
USDA’s CalFOR Access to Capital will assist in identifying programs (provided with Lassen County CEDS Action Plan, Appendix N).
27
Lassen County 2012 CEDS Implementation Guide
Page 16
4Qtr
Growing Local
County: Continue aggressively implementing business retention visits to
identify opportunities to offer assistance and promote these programs.
Proposed
Champions &
Action Team18
Estimated
Budget19
County
Staff time and
materials
County and City: Establish a local purchase preference policy and promote
through BRE program.30
City, County
Staff time
County and City: Review current permitting timeline and process. Commit to
continual improvements and efficiencies.31
County
Staff time
2012
4Qtr
2013
1Qtr
2Qtr
3Qtr
BUSINESS ASSISTANCE – Government
30
Appendix 12: Sample local preference policies.
The Cities of Eureka and Gridley have forms to download, fee schedules, and permitting information: http://www.ci.eureka.ca.gov/depts/building/permit.asp
http://www.gridley.ca.us/city-departments/building-department
A non-California example is the City of Clayton, MO http://www.claytonmo.gov/Government/Applications_Forms___Permits.htm
31
Lassen County 2012 CEDS Implementation Guide
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4Qtr
Lassen County 2012 CEDS Implementation Guide
Page 18
Proposed
Champions &
Action Team32
Enhancing the Traded Sector
Estimated
Budget33
2012
4Qtr
2013
1Qtr
2Qtr
3Qtr
4Qtr
READINESS – Preparing materials and tools
County and City: Digitize maps (zoning, land use, plot, trails, etc.).34
County, City
Staff time
County, City
Staff time
County, City,
LEDC
Staff time
City and County: Put land and buildings on website, searchable database.37
County, City
TBA
County: Contract with AFWD or other organization to prepare a workforce
skills assessment with information businesses and prospects need.
County, AFWD,
LCC
$20-$30,000
County: Summarize workforce skills information for presentations, proposals.
AFWD, County
Minimal
County and City: Update websites with current data, content.
35
County and City: Collect information on available industrial land, buildings.
36
(CDBG PTA funds)
(materials)
County: Prepare a response package that includes detailed information on
sites and buildings, specific assistance and/or incentives offered; the value
and benefits Lassen County can offer a business, etc.38
LEDC, County,
City, AFWD
County: Identify specifically who is responsible for responding to leads. All
leads will be referred to this person for response.
TBA
(printing, photos,
binders, maps, etc.)
$0
READINESS – Red Team
LEDC and County: Round out the Red Team with possible members from:
City, County, SIRCO, Utilities, EDD, Workforce Development, Lassen College.
LEDC
$0
LEDC and County: Contact, confirm and formalize Lassen County Red Team.
All partners
$0
32
Appendix 4: Champion and Action Teams worksheets, pledges
Budgets exclude operational costs such as office rent, utilities, office supplies, wages and personnel taxes, benefits, insurance, etc. Budgets given are estimates only for planning purposes. Actual costs and/or estimates should be confirmed by vendors through bid or proposal process before moving forward.
34
For one example of digitized maps see www.medfordmaps.org
35
Appendix 13: Website data tables (also provided with the Lassen County CEDS, Appendix Q)
36
Appendix 14: Site and Building Inventory Data Collection Templates
37
See www.mcphersonindustry.com/eds/properties for an example of presenting available sites on your websites.
38
Outline of the Ideal Proposal Content provided with Lassen County CEDS, Appendix R
33
Lassen County 2012 CEDS Implementation Guide
Page 19
Enhancing the Traded Sector
LEDC and County: Offer economic development training to Red Team
members (through CALED, IEDC, California League of Cities, etc.).39
Proposed
Champions &
Action Team32
LEDC
Estimated
Budget33
2012
4Qtr
2013
1Qtr
2Qtr
3Qtr
$1,000-$2,500
(per member for
registration, travel
or webinar costs)
READINESS – Infrastructure
County, City, Utilities: Continue to monitor and make infrastructure
improvements around existing vacant buildings to be ready to take
advantage of a business expansion or location opportunity. 40
TBA
CLEAN TECH INDUSTRY
City, County, LEDC: Support utilities and regional efforts to build the clean
tech industry sector.
LEDC, City,
County
$0
County and City: Join USDA North State Biomass Initiative.
City, County
$0
County and City: Consider adopting renewable energy overlays.
City, County
$0
County and City: Consider adopting the state’s solar permitting guidelines.
City, County
$0
City: Investigate ways to use natural gas to “green” Main Street. Seek
assistance from California Energy Commission’s AB118 program.
TBA
RETAIN / EXPAND MAJOR EMPLOYERS
County: Ensure all major employers are included in BRE visits.
County
$0
County: Involve Red Team on BRE calls to address constraints and
opportunities.
$0
AFWD: Make ExecutivePulse program available to County for BRE program.41
TBA
AFWD: Train County BRE staff on proper use and policies of shared BRE
database (ExecutivePulse).
$0
(use webinar)
39
Courses offered by: CALED, California Enterprise Development Authority, National Development Council, and International Economic Development Council (IEDC).
CEDS Document contains a listing of infrastructure projects (Appendix D).
41
AFWD can provide ExecutivePulse product information and demonstration.
40
Lassen County 2012 CEDS Implementation Guide
Page 20
4Qtr
Enhancing the Traded Sector
County: Use ExecutivePulse to record company visits, calls, and referrals.
Lassen County 2012 CEDS Implementation Guide
Proposed
Champions &
Action Team32
Estimated
Budget33
2012
4Qtr
2013
1Qtr
2Qtr
3Qtr
$0
Page 21
4Qtr