In 2014, the Akron Beacon Journal marks 175 years

In 2014, the Akron Beacon Journal marks 175 years as the major
source of news and information in the Greater Akron community.
In that role, the four-time Pulitzer Prize-winning newspaper
remains true to its core mission as the Fourth Estate of a free
society, adapting to new and advanced ways to gather, report and
deliver the news.
In addition to the printed newspaper, the Akron Beacon Journal
has moved nimbly into the future, channeling award-winning
content and interactive conversation where today’s readers want it:
• iPhones/smartphones
• Laptops
• iPads
• Email
• Social media
• Akron is at the core of the
Cleveland-Akron-Canton
megaplex that is the Cleveland
DMA (Designated Market Area).
• Akron is only 40 miles south of
Cleveland; 23 miles north of
Canton.
• Akron sits in the heart of
Summit County.
• Summit County is the second
most populous county in the 17
county Cleveland DMA.
• 33% of all adults in the
Cleveland DMA live within the
ABJ Home Delivery Area.
• The ABJ’s total market coverage
(TMC) product MidWeek
reaches nearly all of the homes
in the Core Market Area.
Mass media means massive reach… A large audience.
Total
Average
Circulation
Unduplicated
Audience
AAM Publisher’s Statement,
September 2013
Scarborough 2013 R2
Readers
per
Copy
Daily ABJ (avg)
75,622
234,969
3.11
Saturday ABJ
94,556
241,582
2.55
107,545
347,747
3.23
-------
555,867
-------
Media Mix
Sunday ABJ
Integrated Audience (INA)
One week ABJ, one month Ohio.com
The Akron Beacon Journal and Ohio.com deliver.
Sex
Married
HH Presence of
Children (<18)
Median HH
Income
Median Home
Value
Delivering a desirable audience.
Let us be a partner in your future focus!
Home
Ownership
Ohio.com: Average of over
8.23 million
monthly page views
Google Analytics, 2013
Ohio.com: Average of over
500,000
unique monthly visitors
comScore, 2013
#1
Media website penetration
in the core market
Scarborough 2013, R2
Abbreviation Guide:
B) Broadsheet – (T) Tabloid – (P) Broadsheet pages in
a section – (M) Magazine – (Q) Quarter-fold booklet
January
May
October
Careers & Business / Job Fair
National Nurses Week
Akron Area Arts Alliance
(T) – For employers and job seekers
featuring the latest employment-related
products, services, and advice.
(B) – Salute to our community’s nurses.
Green Chamber
(T) – Focus on the community of Green
Job Fair
(T) – Features timely articles and advice for
job seekers and is your place to attract topnotch employees.
HBA Envision Awards
(M) – Features awardwinning homes,
remodeling projects, and
commercial designs of
local builders and
remodelers.
Star Students & Grads
Cavaliers Preview
(P) – Prepares readers for the new season.
(P) – Recognizes the accomplishments of
Greater Akron’s top students and graduates.
July
Bridgestone Invitational Preview
and Coverage
(P) – Event preview on Sunday with section
coverage throughout the tournament.
Super Bowl
(P) – Focus on the big game with the latest
stats, interest stories, and feature articles.
(B) – A year-long reference for patrons of
the arts with a calendar of upcoming events,
a complete membership roster, and more.
August
Cleveland Beer Week
(T) – Raises awareness of the growing craft
beer industry while promoting patronage of
local establishments .
November
Veteran’s Day
(P) – Honors present, past, and deceased
members of the armed forces in photos and
messages submitted by readers.
Holiday Gift
Guide #1
High School Football Preview
February
Cleveland Auto Show
(B) – Highlights the event at the IX Center.
Summer Camp Guide
(B) – An excellent resource guide for
parents and a showplace for advertisers.
(B) – Includes game schedules, player
profiles, conference overviews, and features
on coaches.
(T) – Thanksgiving
Day piece reaches
Black Friday
shoppers with
high-interest info
on local holiday
happenings,
recipes, ideas for
entertaining,
decorating tips,
and more.
Career Fair
(T) – Targeting top-quality military
personnel transitioning to the private sector.
September
March
Discover /
Beacon’s Best
New Baby News
(T) – This
perennial reader
favorite for area
info is back along
with results from
new era Beacon’s
Best reader poll.
(T) – Showcases babies born last year in a
keepsake section with baby pictures and
informative articles.
Greater Akron Chamber
(T) – Highlights Chamber accomplishments
over the past year.
Akron Marathon
April
Golf Guide
(Q) – Annual course listing
and golf season kick-off
designed to fit easily into a
golf bag for use throughout
the season.
Indians Preview
(P) – Commentary and analysis at the dawn
of a new baseball season.
(T) – Features an event guide, course maps,
spectator guide, and messages of “Good
Luck” to runners.
175th Anniversary of the ABJ
(B) – A grand celebration of a milestone for
the oldest continuously operating business in
Summit County. Past Proud. Future Focused.
December
Holiday Recipes
(P) – Features classic holiday recipes
from local celebrities and readers.
Holiday Gift Guide #2
(T) – The second in the series,
including last-minute gift ideas
Holiday Wrap-Up
(T) – After holiday
sales, New Year’s
events, and so
much more.
CO LU M N SPECS
R e t a il/ R O P
In ch e s
P ic a s
1 C o lu m n
1 .7 8 "
10p8
2 C o lu m n s
3 .7 2 "
22p4
3 C o lu m n s
5 .6 7 "
33p12
4 C o lu m n s
7 .6 1 "
45p8
5 C o lu m n s
9 .5 6 "
57p4
6 C o lu m n s
1 1 .5 0 "
69p
F u ll P a g e A d D im e n s io n s :
C la s s if ie d
In ch e s
P ic a s
9 .5 6 " x 1 1 .5 0 "
1 C o lu m n
1 .1 0 "
6 p 7 .2
2 C o lu m n s
2 .2 6 "
1 3 p 6 .4
1
3 C o lu m n s
3 .4 1 "
2 0 p 5 .6
2
4 C o lu m n s
4 .5 7 "
2 7 p 4 .8
3
5 C o lu m n s
5 .7 2 "
34p4
6 C o lu m n s
6 .8 8 "
4 1 p 3 .2
4
7 C o lu m n s
8 .0 3 "
4 8 p 2 .4
5
8 C o lu m n s
9 .1 9 "
5 5 p 1 .6
6
9 C o lu m n s
1 0 .3 4 "
6 2 p 0 .8
7
1 0 C o lu m n s
1 1 .5 0 "
69p
B ro ad s h eet
F u ll P a g e A d D im e n s io n s :
1 1 .5 0 " x 2 1 .2 5 "
P
R e t a il T a b ( E n jo y ! )
23.50” x 21.25”
11.50” x 21.25”
11.50” x 14.83”
9.56” x 16.97”
9.56” x 14.83”
5.67” x 21.25”
7.61” x 14.83”
9.56” x 11.50”
11.50” x 10.56”
7.61” x 12.69”
7.61” x 11.50”
5.67” x 10.56”
7.61” x 8.42”
5.67” x 8.42”
7.61” x 6.28”
11.50” x 4.14”
3.72” x 10.56”
1.78” x 21.25”
3.72” x 10.56”
3.72” x 8.42”
3.72” x 6.28”
5.67” x 4.14”
11.50” x 2.00”
3.72” x 4.14”
7.61” x 2.00”
5.67” x 2.00”
1.78” x 4.14”
3.72” x 2.00”
1.78” x 2.00”
AdDesk – Upload copy or
completed ads to
ads.thebeaconjournal.com.
E-Tearsheets – Sign up to
receive electronic tearsheets
of your ads at
www.shoom.com/etearsheets
7.61” x 10.56”
11.50” x 6.28”
Let us help you
create an ad
campaign with the
right impact to reach
your customers.
7.61” x 4.14”
P
CO LU M N SPECS
B ro ad s h eet
F u ll P a g e A d D im e n s io n s :
1 1 .5 0 " x 2 1 .2 5 "
C la s s if ie d T a b
F u ll P a g e A d D im e n s io n s :
1 0 .3 4 " x 1 1 .5 0 "
23.50” x 21.25”
5.72” x 21.25”
11.50” x 21.25”
10.34” x 11.50” 11.50” x 10.56”
11.50” x 14.83” 11.50” x 12.69”
4.57” x 21.25”
8.03” x 11.50”
6.88” x 12.69”
3.41” x 21.25”
R e t a il/ R O P
In ch e s
P ic a s
1 C o lu m n
1 .7 8 "
10p8
2 C o lu m n s
3 .7 2 "
22p4
3 C o lu m n s
5 .6 7 "
33p12
4 C o lu m n s
7 .6 1 "
45p8
5 C o lu m n s
9 .5 6 "
57p4
6 C o lu m n s
1 1 .5 0 "
69p
C la s s if ie d
In ch e s
P ic a s
1 C o lu m n
1 .1 0 "
6 p 7 .2
2 C o lu m n s
2 .2 6 "
1 3 p 6 .4
1
3 C o lu m n s
3 .4 1 "
2 0 p 5 .6
2
4 C o lu m n s
4 .5 7 "
2 7 p 4 .8
3
5 C o lu m n s
5 .7 2 "
34p4
6 C o lu m n s
6 .8 8 "
4 1 p 3 .2
4
7 C o lu m n s
8 .0 3 "
4 8 p 2 .4
5
8 C o lu m n s
9 .1 9 "
5 5 p 1 .6
6
9 C o lu m n s
1 0 .3 4 "
6 2 p 0 .8
7
1 0 C o lu m n s
1 1 .5 0 "
69p
6.88” x 10.56”
AdDesk – Upload copy or
completed ads to
ads.thebeaconjournal.com.
E-Tearsheets – Sign up to
receive electronic tearsheets
of your ads at
www.shoom.com/etearsheets
5.72” x 10.56”
11.50” x 4.14”
6.88” x 6.28”
4.57” x 8.42”
8.03” x 4.14”
6.88” x 4.14”
5.72” x 4.14”
11.50” x 2.00”
4.57” x 4.14”
2.26” x 6.28”
3.41” x 4.14”
5.72” x 2.00”
2.26” x 4.14”
Let us help you create an ad
campaign with the right impact
to reach your customers.
P
2.26” x 2.00”
P
Minimum Page Thickness:
- 4 page tab
- 2 page broadsheet
- 60# coated single sheet
Acceptable Insert Dimensions:
MAXIMUM: 12”
Reservation and Delivery:
All inserts must be reserved at least 3 weeks
in advance of the publication date and
received on our dock at least 10 days prior to
the publication date.
FOLDED EDGE
MAXIMUM: 11”
MINIMUM: 7”
MINIMUM: 5”
Deliver all inserts for Akron Beacon
Journal and MidWeek (TMC) to:
Akron Beacon Journal
485 S. Broadway
Akron, OH 44328
Dock – 330-996-3975,
Directions – 330-996-3000, #8
General Receiving Hours –
Monday-Friday: 6:30 am to 3:30 pm
NOTE: If inserts are going into both the
Akron Beacon Journal and MidWeek
(TMC), please make sure that the inserts
arrive bundled separately for each
product and are properly identified as to
which product the bundle/skid is for.
Anything provided in the above range is considered a
“standard” insert and will be charged and handled
accordingly. Inserts provided outside of the above range
may be subject to rejection or a premium charge.
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S u b je ct to ch a n g e w ith o u t n o tice . H o lid a y d e a d lin e s m a y d iffe r.