BRAND GUIDELINES september 2011

The Vancouver Sun brand is a highly visible asset valued b
to ensure it always appears consistent and familiar. If you h
[email protected].
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COLOUR VERSION
SPOT: Pantone 209 C
CMYK: 0/100/34/51
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Brand guidelines september 2011
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The vancouver sun
Brand guidelines
September 2011
table of contents
Overview..............................................................................................................3
Primary and secondary logos...............................................................................4
Primary colours....................................................................................................4
Logo variations.....................................................................................................5
Logo violations.....................................................................................................6
Clear space requirement......................................................................................7
Measuring and minimum size..............................................................................7
Fonts and typefaces..............................................................................................8
Dual brand............................................................................................................10
Logos with websites...........................................................................................11
Downloading logos............................................................................................12
The vancouver sun
Brand guidelines
September 2011
r
ight
The Vancouver Sun’s print and online properties reach
nearly 900,000* weekly readers and offer advertisers and
marketers unlimited opportunities to reach their target
audiences in unique and integrated ways.
This document is intended for all internal and external
communication partners of The Vancouver Sun to help
build a strong and cohesive identity and provide guidelines
on how The Vancouver Sun brand should be represented.
The logos found in this document may only be used for
editorial purposes in newspapers, magazines, online
publications, trade publications and broadcast media.
Any use of The Vancouver Sun identity, including colours,
logos and letter marks outside of these guidelines is
strictly prohibited.
COLOUR VERSION
SPOT: Pantone 209 C
CMYK: 0/100/34/51
RGB: 128/31/54
*Source: 2010 NADbank Full Study* Average weekly print/online readership.
3
The vancouver sun
Brand guidelines
September 2011
The Vancouver Sun Lo
The Vancouver Sun brand is a highly visible asse
to ensure it always appears consistent and fami
[email protected].
Primary mark
PRIMARY LOGO
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• The primary logo consists of two parts—Height
The Vancouver Sun word mark and
the Seriously Westcoast tag line.
Tag line
SECONDARY LOGO
• The secondary logo is
The Vancouver Sun word mark
without the tag line.
PRIMARY COLOURS
• The Vancouver Sun’s primary
colours are burgundy and black.
Bar
Height
COLOUR VERSION
SPOT: Pantone 209 C
CMYK: 0/100/34/51
RGB: 128/31/54
HEX #: 8B2942
• For all positive colour applications
COLOUR VERSION
only
SPOT: Pantone 209 C
• Use on0/100/34/51
white backgrounds
CMYK:
SPOT: Pantone 209C
CMYK: 0/100/34/51
RGB: 128/31/54
HEX#: 8B2942
SPOT: Pantone DC Process Black
CMYK: 0/0/0/100
RGB: 35/31/32
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Brand guidelines
September 2011
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[email protected].
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The vancouver sun
Brand guidelines
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[email protected].
adjusted, altered or redrawn in any way.
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The vancouver sun
Brand guidelines
September 2011
The Vancouver Sun brand is a highly visible asset
to ensure it always appears consistent and familia
[email protected].
CLEAR SPACE REQUIREMENT
Required clear space.
• For The Vancouver Sun to appear in its optimum format,
there must be an area around which remains clear of any
graphic, pictoral or illustrative elements.
• A clear space around each logo has been set so that no
other element may encroach upon such space.
Bar
Height
Bar
Height
Ensure there is at least one “Bar Height” between
the logo and other graphic elements.
COLOUR Sun
VERSION
The Vancouver
Logo Sheet & Brand
MEASURING AND MINIMUM SIZE
SPOT: Pantone 209 C
CMYK:
0/100/34/51
The Vancouver Sun
brand is a highly
visible asset valued by the newspaper’s readership an
to ensure it always appears consistent and familiar. If you have any questions regarding us
RGB: 128/31/54
[email protected].
HEX #: 8B2942 The Vancouver Sun Logo Sheet & Brand G
• For The Vancouver Sun logo to appear in its optimum
format, each logo needs to be a sufficient size to
reproduce accurately.
• For the logo with tag line, a minimum size for
all print applications is 1”.
• For the logo without the tag line, a minimum
size is 0.5”.
The Vancouver Sun brand is a highly visible asset valued by the newspaper’s readership and
to ensure it always appears consistent and familiar. If you have any questions regarding usag
[email protected].
Bar
Height
• For all positive colour applications
only
Bar
Height
– 0.5’’–
• Use on white backgrounds
– 1’’–
COLOUR VERSION
SPOT: Pantone 209 C
CMYK: 0/100/34/51
RGB: 128/31/54
HEX #: 8B2942
B&W VERSION
REV
• For all positive black & white
applications only
• F
a
• For all positive colour applications
only
• Crop off tag line if it is too small to
be read, or too small to print
properly.
• Crop off tag line if it is too small to
B&W VERSION
COLOUR VERSION
be read,
or too small to print
SPOT: Pantone
209 C
CMYK: 0/100/34/51
• For all positive black & white
properly.
RGB: 128/31/54
applications only
• Use on white backgrounds
• Use on white backgrounds
• U
S
• F
RE
(n
• C
b
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• Crop off tag line if it is too small to
be read, or too small to print
properly.
HEX #: 8B2942
• Use on white backgrounds
PLEASE DO NOT;
LEGIBILITY;
•
7
•
The vancouver sun
Brand guidelines
September 2011
LTC Goudy Oldstyle Pro
FONTS & TYPEFACES
• Typography plays a key role in the
overall Vancouver Sun brand.
• The following fonts are used in marketing
of the editorial and overall brand.
• The brand’s typography consists of two
typeface families: LTC Goudy Oldstyle Pro
and Univers 47.
is typically used in all capitals for large headlines and
lowercase for subheadlines (95% horizontal scale).
Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy
Zz 1 2 3 4 5 6 7 8 9 0
Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890
Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy
Zz 1 2 3 4 5 6 7 8 9 0
Bold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy
Zz 1 2 3 4 5 6 7 8 9 0
8
The vancouver sun
Brand guidelines
September 2011
UNIVERS 47
Univers 47 font family has many versatile styles for various applications. Light
Condensed and Condensed in lower and upper case is used for body copy.
Light Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
9
The vancouver sun
Brand guidelines
September 2011
DUAL BRAND
• Outside of the newspaper, the two logos must appear
side by side: The Vancouver Sun logo on left and
The Province logo on right.
• For dual branding ads appearing in The Vancouver Sun,
The Sun logo must always be placed on the left and
for the ads appearing in The Province, The Province
logo must be placed on the left.
• Leave a bar height of space between the logos.
• The top of both logos must align; as well as the bottom of
The Sun’s burgundy bar must align with the bottom of the
The Province blue banner. The width of The Province logo is
slightly smaller than The Sun logo.
Bar
Height
Leave bar height of
space between logos
Bar
Height
Bar
Height
Align top and bottom
of both logos
Bar
Bar
Height
Height
10
The vancouver sun
Brand guidelines
September 2011
WEBSITE LOGOS
• The Website Logo marks can also be used for consumerfacing digital marketing and communication when the
brands are strategically requiring representation as digital
entities.
• The Primary Logo with tagline “Seriously Westcoast” for
The Vancouver Sun and “It Starts Here” for The Province
are the preferred marks for all consumer-facing marketing
applications and should be used wherever possible
for general branding/marketing purposes.
• The Website Logos are alternative logos to the Primary Logos;
however they are more limited and restrictive in their use.
• All previous identity standard guidelines (including clear
space requirements and dual branding guidelines) apply.
• These marks are to be mainly used for business to business
applications, such as presentations and communications
targeted to potential advertisers and general Pacific Newspaper
Group business communication such as email signatures and
business cards.
Dual Branding Violations:
The Website Logo of one brand cannot appear with The Primary
Logo of other. This is unacceptable and can never be used.
Bar
Height
Bar
Height
Obtaining These Logos
Due to the limited use of Website Logos, they are only available for use upon direct request to Pacific Newspaper Group’s Creative Design Department.
All requests must be sent to Peter Merrison [email protected] or Petra Kaksonen [email protected] and include a brief explanation
on the intended use of the logo files.
11
ouver Sun Logo Sheet & Brand Guidelines
brand is a highly visible asset valued by the newspaper’s readership and corporate community
ppears consistent and familiar. If you have any questions regarding usage or other environmen
st.com.
DOWNLOADING LOGOS
All logo variations listed in this document are
available for download in various graphic formats at:
sunprovince.com
CONTACT US
For further information about the use of The Vancouver Sun identity including colours and logos, please contact:
Patricia Wu
Marketing Manager
[email protected]
604.605.2834
Peter Merrison
Manager of Creative Services
[email protected]
604.605.2168
Petra Kaksonen
Design Manager
[email protected]
604.605.2385