CASESTUDY: ALPROSOYA Kate Walburn Company

CASE STUDY : ALPRO SOYA
Kate Walburn
Company Dietitian Alpro UK Ltd
15th March 2006
Plan
•
Who are Alpro ?
•
The Soya market
•
Nutritional Benefits of Soya
•
Health Benefits of Soya :
– Soya and Cholesterol, the evidence
– JHCI Claim
– Other health benefits
•
Alpro Product Range
Who are Alpro?
•Alpro Soya is the leading producer of
Dairy Free products in the UK.
•Alpro Soya part of the Vandemoortele NV
Group, Belgium based privately owned
company established over 100 years ago
•1970's primarily in health food trade
•25 years on have a comprehensive range
of soya based alternatives in all major
retailers
Who are Alpro?
Committed to sustainable
farming practice - work in
partnership with selected
farmers in S. America, parts
of Europe, Canada, and
China (where beans
orginated from 5000 years
ago)
Total Traceability system from certification of seeds,
manufacturing process to
non GMO monitoring &
testing
Who are Alpro?
Alpro Soya uses the whole soya
bean in an exclusive process
which uses no chemical
treatments
The Soya Market
Evolution of Penetration
The Soya Market has recruited significantly over the past 5 years
Penetration - 52 w/e
14
13.1
12.5
12
10
10
9.2
9
8.4
8
9.9
6.8
5.4
6
4.2
4
2
0
52 w/e 09-Dec-01
52 w/e 08-Dec-02
52 w/e 07-Dec-03
Total soya market
52 w/e 05-Dec-04
52 w/e 04-Dec-05
Total Alpro soya
. 33.2m UK HH are buying soya products on year basis (+55% over 5 years)
1.1m new HH have entered the market over the past 5 years
Within that period, Alpro soya has attracted 1.4m new HH
THE WONDER BEAN
Nutritional Benefits of Soya
Nutrient Composition of Soya Beans
Good quality protein source
containing all essential amino acids
Low in saturated fat
High in PUFA - 8% omega 3
53% omega 6
Source of soluble fibre
contain isoflavones
What’s all the fuss?
Why Soya ?
What are the health benefits ?
•
Milk allergy / lactose intolerance
•
Vegan and Vegetarian diets
•
Heart health - Cholesterol Lowering
•
Confronting some menopausal symptoms
•
Potential for bone health
•
Potential for Cancer protection
Soya and cholesterol
The UK Health Claim (Submission to JHCI)
•
Extensive literature review & strict inclusion / exclusion criteria
resulted in 6 robust clinical studies which were acceptable to
JHCI (1995 – 2000)
– Studies included Mildly Hyperlipidaemics (4.57mmol/l 6.26mmol/l
– Inclusion of 14.5g – 30g Soya Protein
– Mean 22.5g
Submission Meta-Analysis
• Average Reduction in Total Cholesterol approx 4.8%
• Greater Effect on LDL Cholesterol
Soya Protein Health Claim UK
• “The inclusion of at least 25g of soya protein per day,
as part of a diet low in saturated fat, can help to
reduce blood cholesterol levels”
JHCI, July 2002
•
•
Must contain a minimum of 5g of soya protein per serving
Must contain it’s naturally occurring Isoflavones
•
This compares with the US Claim by the FDA 1999
– “25g Soya Protein a day as part of a diet low in saturated fat
and cholesterol may reduce the risk of heart disease”
JHCI Approve Further Claim
•
Low Saturated Fat Claim – Oct 2001
“Decreasing dietary saturates (saturated fat) can help lower
cholesterol”
•
ALL ALPRO PRODUCTS ARE LOW IN SATURATES
– Exception Alpro Dairy Free alternative to cream
How to Consume Soya?
•
•
•
•
•
•
•
•
•
•
milk
flavoured variants
desserts
yoghurt
tofu
tofuburgers
Vegeburgers
Soya meat alternatives
Soya nuts
Soya bread
Achieving 25g soya protein/day
4.8g
9.5g
7g
7g
9.3g
7.5g
5.3g
Menu Idea
Breakfast
Porridge Made with Alpro Dairy Free Alternative to Milk
(200ml)
Served with Sliced Banana & Nuts
Mid-Morning
Fresh Fruit
Lunch
Hummous Wholemeal Sandwich with Salad
125g Alpro Dairy Free alternative to Yogurt (Yofu) – Straw or
Peach or Exotic or Fruit of the Forest
Mid-Afternoon
Alpro Dairy Free Altern. to Milk – Choc Flavour (250ml
Glass)
Supper
Chicken Curry
Served with Rice and Salad
200g Alpro Dairy Free Custard with Fruit Compote
TOTAL
Soya Protein
(g)
7.4
4.8
9.5
6
27.7g
The Isoflavone Factor
•
Naturally occurring compounds found in plants
•
Soya beans are the most significant source in the diet
•
Weak oestrogen's
•
Antioxidants
Isoflavones - other health benefits ?
•
•
•
•
Heart Disease
Menopause Symptom Relief
Osteoporosis
Cancer
•
Countries that Consume a lot of Soya Foods –i.e Japan
Tend to be:
–
–
–
–
–
•
Healthier
Less Heart Disease
Less Menopause Problems
Less Thinning of the Bones OSTEOPOROSIS
Less Prostate & Breast Cancer
Current consensus that soya isoflavones may exert a beneficial
effect, however further studies are required before any
recommendations can be made.
Product Range
Broadest Range of Soya Products on the Market
CHILLED MILKS
Product Range
Broadest Range of Soya Products on the Market
UHT MILKS
Product Range
Broadest Range of Soya Products on the Market
OY RANGE
Product Range
Broadest Range of Soya Products on the Market
YOGURTS
Product Range
Broadest Range of Soya Products on the Market
DESSERTS & CUSTARDS
Product Range
Broadest Range of Soya Products on the Market
CREAM
NPD
Alpro soya Choco Shake
Alpro soya Light
The first light soya milk on
the market
In summary…..
High nutrition quality
Health related benefits
Part of a healthy balanced diet
Further information:
www.alprosoya.co.uk
Thank you for your attention