OUR BRAND ESSENCE

OUR BRAND ESSENCE
OUR STORY
Riley was originally established, in 1897, as a humble sports
shop in Manchester. By 1912, the Company had diversified
into manufacturing Snooker tables in Accrington. It soon
produced 4000 full size tables a year and exported to all parts
of the globe.
By the mid 1920’s the Riley brand, based upon creative
design, quality materials and immaculate craftsmanship
had grown into a leading premium snooker tables, cues and
accessories brand.
BCE was founded, in 1976. The Company started life as a
distributor to the coin operator sector, supplying cues, balls
and table spares. By 1980, BCE had diversified into the
manufacture of snooker tables. From 1982-1992 the BCE
Westbury snooker table was the table being used at all the
World professional snooker tournaments and BCE had become
one of the biggest names in snooker.
In 2002, Stuart Lacey brought the Riley and BCE brands
together within the same Group.
Today, Riley and BCE Snooker tables continue to be made in
Accrington, England. Our products have an aspirational mix of
style, craftsmanship, per for mance and desirability, with many
of the sport’s leading professionals endorsing Riley and BCE
products.
Our employees will ensure that our story continues by passing
our skills and values onto the next generation. Our highly
skilled chief fitter, was trained by his father, and is now training
his son, who wants to follow in the footsteps of his father and
grandfather.
OUR VISION
The Riley Group aspires to be the leading premium cue sport
brand worldwide.
OUR MISSION
With a focus on craftsmanship, of the highest quality, we
are devoted to making cue sports products to which serious
players aspire.
OUR VALUES
The Riley brand is defined by 3 unique values that
differentiate us from the competition. Every product, every
design and everything that Riley and its employees do must
be in keeping with these values. These values are the heart
of the brand, and must go hand in hand with our vision and
mission.
ASPIRATIONAL
Stylish
Top Per for mance for Top Players
Craftsmanship
SINCE 1897
AUTHENTIC
CREATIVE
Superior Quality
Over a century of heritage
Professional
Unique
Iconic Designs
Innovative
OUR PRODUCT
Quality, craftsmanship and attention to detail are at the heart
of every Riley and BCE product.
We have a dedicated in-house design team whose core
values centre on inspirational ideas in delivering innovative
designs, advancements in technology, wherever possible,
and functionality, combined with an obsession with traditional
values.
To reflect our premium positioning we pride ourselves on
using only the finest quality materials when constructing our
beautiful high per for mance tables and cues.
We treat our factories as an extension of our brands, ensuring
that every component is per fectly manufactured to the
highest standards.
OUR FAMILY OF BRANDS
RILEY-BCE GROUP
The pinnacle of the RILEY-BCE GROUP.
Cue sports products steeped in heritage, undeniable quailty &
superior craftsmanship.
Encompassing cue sports products of the highest order,
using traditional manufacturing techniques that have been
developed and mastered in Accrington, England since 1897.
Accquired by few, aspirational to all.
Where the old meets the new...
...the Next Generation of cue sports products.
History is a very valuable assest to our company and it is
at the forefront of our minds when developing the business
model.
Riley’s sub-brands have been created, to distinguish each
product group, whilst maintaining the integrity of our heritage,
which is at the heart of the Riley brand, and the key values we
hold most dear, that are the essence of our Company.
Using cutting edge design techniques and manufacturing
processes to lead our developing industry into the future,
across all cue sport disciplines.
The eldest of sub brands, which continues to deliver a high
quailty cue sports product for the mass market.
Holding true to some of the most popular product ranges and
features that were first introduced over 100 years ago.
Deveolped with a focused emphasis on family and social
interaction. Riley Leisure utilises modern day manufacturing
techniques and design innovation to create quailty games
table products suitable for the home.
OUR SERVICE
We endeavour to offer a service that is second to none.
We offer a full concierge service that includes worldwide
delivery and installation of each table.
All our employees are knowledgeable about our products
and live to share our passion for the Riley brand with our
customers.
Our sales team ensure that our customers receive the right
level of support and assistance across our brand and across
all sales channels globally.
OUR CULTURE
Our culture is positive, ambitious, focused and committed to
delivering the products to which our customers aspire.
OUR PR
We attend international trade shows annually to show case
our products. We launch new products at these shows,
through monthly glossaries and digital and social media
channels.
Our stable of world champion snooker/cue sports players,
their endorsements and sponsorships help keep our products
in the public eye and in the eyes of our target consumer.
www.rileyengland.com