Investors Briefing Q3

MEDIA PRIMA BERHAD
FINANCIAL & BUSINESS REVIEW
FOR THE 9-MONTH PERIOD ENDED
30 SEPTEMBER 2012
22 NOVEMBER 2012
1
TABLE OF CONTENTS
Section
Content
MEDIA PRIMAOverview
BERHAD
Section 1
Section 2
Page
3
Performance Review
Section 2.1
Media Prima Group
6
Section 2.2
TV Networks
13
Section 2.3
Print Media
18
Section 2.4
Primeworks Studios
25
Section 2.5
Radio Networks
30
Section 2.6
Outdoor Media
34
Section 2.7
New Media
38
Section 2.8
Corporate & Others
43
Section 3
Conclusion
45
2
Section 1
OVERVIEW
3
MEDIA PRIMA BERHAD TODAY
Television
Broadcasting
Print Media
Outdoor Media
Radio
98%
100%
80%
Content
Creation
100%
New
Media
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Media Prima Fact Sheet @ 30/09/2012
Issued and paid-up share capital
RM1,079.2m
Shareholders funds
RM1,433.9m
Total assets
RM2,285.1m
Cash
RM389.9m
Group borrowings
RM405.1m
PDS Ratings (RAM)
AAAbg (MTN), P1 (CP)
4
INDUSTRY ADEX (MALAYSIA)
YTD Q3 2012
YTD Q3 2011
Source : AC Nielsen
RM MILLION
PAY TV
FTA TV
NEWSPAPERS
RADIO
OUTDOOR
OTHERS
TOTAL
YTD Q3 2012
1,945
2,211
3,202
318
106
264
8,047
YTD Q3 2011
1,705
2,218
3,220
315
87
271
7,817
14
(0.3)
(0.6)
1
22
(3)
3
% Change
1. Nielsen’s Adex numbers for PAY TV (as well as FTA TV) have not taken into consideration the discounting factor. Actual or
cash Adex would be lower than Nielsen’s reported numbers due to higher actual bonussing and discounting.
2. PAY TV is also a cheaper alternative as its rates are lower than that of FTA TV and Print
3. Inclusion of more paid channels will contribute to higher growth for PAY TV
5
Section 2.1
PERFORMANCE REVIEW – MEDIA PRIMA GROUP
6
CONSOLIDATED RESULTS YTD Q3 2012
GROSS REVENUE
NET REVENUE
ROYALTIES
NET REVENUE AFTER ROYALTIES
DIRECT COSTS
CONTRIBUTION
OTHER INCOME
OVERHEADS
EBITDA
FINANCE COSTS
DEPRECIATION AND AMORTISATION
PROFIT BEFORE ASSOCIATE
SHARE OF ASSOCIATE'S RESULTS
PROFIT BEFORE TAX
TAXATION
PROFIT AFTER TAX
MINORITY INTEREST
NET GAINS FROM SUBSIDIARIES FOR SALE
GAIN ON DISPOSAL OF SUBSIDIARY ACQUIRED EXCLUSIVELY FOR SALE
PATAMI
RM '000
YTD SEPT 2012
YTD SEPT 2011
A
B
1,443,524
1,427,198
1,220,118
1,193,329
(2,658)
(2,717)
1,217,460
1,190,612
(416,269)
(399,810)
801,191
790,802
11,347
17,880
(535,693)
(531,904)
276,845
276,778
(22,035)
(25,035)
(73,828)
(73,090)
180,982
178,653
4,671
2,172
185,653
180,825
(47,391)
(46,358)
138,262
134,467
(1,536)
(1,764)
(153)
54
136,726
132,604
EBITDA margin %
23%
23%
PATAMI margin %
11%
11%
25.5%
25.6%
Effective Tax Rate %
%
CHANGE
A-B
1
2
2
2
(4)
1
(37)
(1)
0
12
(1)
1
>100
3
(2)
3
(13)
(100)
(100)
3
7
RESULTS QUARTER-BY-QUARTER
Q2 2012
RM'000
Q3 2012
Q3 2011
A
B
C
%
CHANGE
(B - A)
(B - C)
GROSS REVENUE
529,151
515,604
498,271
(3)
3
NET REVENUE
ROYALTI ES
447,623
(1,009)
437,211
(993)
417,468
(939)
(2)
(2)
5
(6)
446,614
(156,301)
290,313
436,218
(139,285)
296,933
416,529
(130,287)
286,242
(2)
11
2
5
(7)
4
(33)
(59)
NET REVENUE AFTER ROYALTI ES
DI RECT COSTS
CONTRIBUTION
OTHER I NCOME
OVERHEADS
5,288
(190,993)
(188,533)
(3)
(1)
109,575
109,505
106,490
(0)
3
FI NANCE COSTS
DEPRECI ATI ON & AMORTI SATI ON
PROFI T BEFORE ASSOCI ATES
SHARE OF ASSOCI ATE'S RESULTS
PROFIT BEFORE TAX
TAXATI ON
PROFI T AFTER TAX
MI NORI TY I NTEREST
PATAMI - CONTI NUI NG OPERATI ONS
NET (LOSSES)/GAINS FROM SUBSI DI ARI ES HELD FOR SALE
GAIN ON DI SPOSAL OF SUBSI DI ARY ACQUI RED
EXCLUSI VELY FOR SALE
EBITDA margin %
PATAMI margin %
8,781
(186,026)
EBITDA
PATAMI
3,565
(7,509)
(24,668)
(7,303)
(24,852)
(8,725)
(25,732)
3
(1)
16
3
77,398
(44)
77,350
2,027
72,033
683
(0)
(>100)
7
(>100)
77,354
(19,949)
79,377
(19,948)
72,716
(18,672)
3
0
9
(7)
57,405
59,429
54,044
4
10
54
61
4
11
(617)
56,788
(283)
59,146
-
-
-
-
56,788
24%
13%
59,146
25%
14%
(726)
53,318
54
53,372
26%
13%
100
4
11
MEDIA PRIMA GROUP FINANCIAL RESULTS BY MEDIA GROUP
TVN
Radio
Outdoor
Media
Print
Media*
New
Media*
Others
Consol
Adjustment
Total
RM'000
Gross Revenue
YTD Q3 2012
YTD Q3 2011
Growth %
618,833
627,260
(1)
51,873
49,737
4
127,552
116,788
9
628,878
617,498
2
23,673
13,254
79
15,790
21,923
(28)
(23,075)
(19,262)
(20)
1,443,524
1,427,198
1
Net Revenue (after royalties)
YTD Q3 2012
YTD Q3 2011
Growth %
494,602
500,959
(1)
43,186
41,206
5
118,829
108,255
10
534,124
518,554
3
21,640
12,706
70
15,790
21,923
(28)
(10,711)
(12,991)
(18)
1,217,460
1,190,612
2
EBITDA Before EI
YTD Q3 2012
YTD Q3 2011
Growth %
151,430
160,908
(6)
20,766
20,517
1
36,824
35,736
3
93,058
98,890
(6)
4,002
(3,354)
>100
37,293
54,544
32
(66,528)
(90,463)
26
276,845
276,778
0
31,353
31,064
(1)
1,280
1,373
7
5,903
6,909
15
41,475
38,235
(8)
1,382
931
(48)
19,637
23,789
17
(5,167)
(4,176)
(24)
95,863
98,125
2
120,077
129,844
(8)
19,486
19,144
2
30,921
28,827
7
51,583
60,655
(15)
2,620
(4,285)
>100
17,656
30,755
(43)
(61,361)
(86,287)
29
180,982
178,653
1
Depreciation &
Interest Expenses
YTD Q3 2012
YTD Q3 2011
Growth %
PBT / (LBT) Before Associate
Before EI - Continuing
Operations
YTD Q3 2012
YTD Q3 2011
Growth %
*NSTP e-Media’s results consolidated under New Media
9
REVENUE PERFORMANCE
ADEX PERFORMANCE YTD SEPT 2012 vs. YTD SEPT 2011
Industry Adex
Media Prima’s Net Revenue Adex By Platform
1%
1%
0.3%
6%
10%
1%
5%
22%
83%
43%
Our Print, Radio & New Media were able to outperform the market while Outdoor show decent growth
GROSS REVENUE PERFORMANCE QUARTER-BY-QUARTER
RM’ Million
529
5%
503
(6%)
516
4%
498
2012
2011
426
399
Q1
Q2
Q3
10
SUMMARY OF FINANCIAL HIGHLIGHTS
 YTD September 2012 net revenue grew by 2% against YTD September 2011
mainly contributed by EUFA EURO 2012 and the Olympics 2012.
Revenue
2%
 Uncertainty of the global as well as local market conditions resulted in cautious
spending by advertisers.
 YTD September 2012 EBITDA is at par with YTD Q3 2011
EBITDA
PATAMI
 Weak revenue growth and higher rebates/ incentives are partially offset by cost
savings in direct costs and overheads.
3%

PATAMI is 3% higher than YTD September 2011

Savings achieved via full MTN repayment of RM100million
11
Section 2.2
PERFORMANCE REVIEW - TV Networks
12
TV NETWORKS YTD Q3 2012 RESULTS
RM'000
%
YTD SEPT 2012
A
YTD SEPT 2011
B
618,833
627,260
(1)
494,602
(159,900)
500,959
(160,904)
(1)
1
CONTRIBUTION
334,702
340,055
(2)
OTHER INCOME
3,810
4,584
GROSS REVENUE
NET REVENUE
DIRECT COSTS
OVERHEADS
EBITDA
DEPRECIATION
INT & FINANCE CHARGES
CHANGE
A-B
(17)
(187,081)
151,430
(183,732)
160,908
(2)
(6)
(30,670)
(30,001)
(2)
(683)
(1,063)
36
PROFIT BEFORE TAX (PBT)
120,077
129,844
(8)
TAXATION
(24,293)
(32,070)
24
95,784
97,774
(2)
31
19
32
20
PROFIT AFTER TAX (PAT)
EBITDA margin %
PAT margin %
13
TV AUDIENCE SHARE – SEPTEMBER 2012
Dominant Position Across All Stations/Channels
5%
6%
5%
8%
26%
Source: Nielsen Audience Measurement (4+)
7%
2%
4%
4%
3%
2%
2%
1%
1%
1%
<1%
14
TOP 10 CHANNELS WATCHED
MPB channels remain the LEADER among key markets
STN
TOTAL 4+
Jan-Sept 2012 STN
Jan-Sept 2011
STN
CHINESE 4+
Jan-Sept 2012
STN
Jan-Sept 2011
STN
MALAY 15+
Jan-Sept 2012 STN
Jan-Sept 2011
1 TV3
26
TV3
28
8TV
26
8TV
24
TV3
36
TV3
38
2 TV9
8
TV2
8
ntv7
18
ntv7
20
TV9
10
TV2
10
3 TV2
7
TV9
8
HUAHEE
8
HUAHEE
9
TV2
8
TV9
10
4 8TV
6
8TV
6
WLT
7
AEC
5
TV1
7
TV1
8
5 TV1
5
ntv7
6
AEC
4
WLT
6
RIA
5
PRIMA
5
6 ntv7
5
TV1
5
TV2
4
TV2
4
PRIMA
4
RIA
5
7 RIA
4
SUN-TV
4
TV3
3
XHE
3
WARNA
3
CERIA
2
8 SUN-TV
4
PRIMA
3
XHE
3
TV3
3
CERIA
3
ntv7
2
9 PRIMA
3
RIA
3
SHX
2
TVBC
2
CITRA
2
OASIS
2
10 CERIA
2
CERIA
2
TVBC
2
OTHER-ASTRO
2
ntv7
2
8TV
2
Source: Nielsen Audience Measurement
15
TV ADEX SHARE BY STATION: YTD Q3 2012 vs YTD Q3 2011
TOTAL
RM’000
YTD Q3 2012
Non Discounted
Gross Revenue
-%
- RM'000
Growth %
Discount Factor
-%
- RM'000
Gross Revenue
-%
- RM'000
Growth %
YTD Q3 2011
Non Discounted
Gross Revenue
-%
- RM'000
Discount Factor
-%
- RM'000
Gross Revenue
-%
- RM'000
42
931,571
(2)
16
364,408
(6)
14
312,598
(7)
13
293,646
11
86
1,902,223
(2)
56
(524,923)
78
(284,021)
76
(238,689)
80
(235,757)
67
(1,283,390)
54.78
406,648
3
11
80,387
(14)
10
73,909
(12)
8
57,889
8
83
618,833
(1)
4
31,734
24
12
91,710
7
0
0
0
100
742,278
1
43
951,383
17
386,948
15
337,534
12
265,180
87
1,941,045
3
64,015
10
213,369
0
0
100
2,218,429
58
(555,126)
76
(293,899)
75
(253,189)
80
(211,571)
68
(1,313,785)
54
396,258
13
93,048
11
84,344
7
53,610
85
627,260
* Based on estimates
4
79,334
24
60 *
(47,600)
60 *
(38,410)
3
25,605
10
229,276
7
60 *
(137,565)
60 *
(128,018)
12
85,351
0
0
0
100
2,210,833
(0)
0
66
0 (1,468,555)
0
67
0 (1,480,213)
0
0
100
738,216
16
TOP 20 PROGRAMMES AMONG ALL STATIONS (ALL 4+)
NO.
PROGRAMME
GENRE
STATION
‘000
TVR
SHARE
1
ANUGERAH BINTANG POPULAR BH(L)
MUSICAL/ENTERTAINMENT
TV3
4,728,408
23.5
67.8
2
ANUGERAH JUARA LAGU (L)
MUSICAL/ENTERTAINMENT
TV3
4,410,650
22.0
63.8
3
MENTOR AKHIR(L)
MUSICAL/ENTERTAINMENT
TV3
3,384,848
16.9
54.9
4
MENTOR
MUSICAL/ENTERTAINMENT
TV3
2,651,649
13.2
41.6
5
NEW YR.MOV.SPEC.
MOVIES
TV3
2,619,866
13.0
41.5
6
MENTOR RAYA
MUSICAL/ENTERTAINMENT
TV3
2,538,427
12.4
38.9
7
LESTARY
DRAMA/SERIES (0401-)
TV3
2,392,424
11.9
35.6
8
999 (L)
DOCUMENTARIES/MAGAZINES
TV3
2,332,987
11.6
36.2
9
BULETIN UTAMA
NEWS
TV3
2,265,690
11.2
39.2
10
NUZUL AL-QURAN SP
MOVIES
TV3
2,062,935
10.1
34.0
11
SERAM
DRAMA/SERIES (0401-)
TV3
2,040,074
10.1
32.3
12
MOVIE SPECIAL
MOVIES
TV3
2,021,572
9.9
36.2
13
ZEHRA
DRAMA/SERIES (0401-)
TV3
1,985,006
9.8
31.4
14
UCAPAN PM SEMP.HARI BELIA
MISCELLANEOUS
TV3
1,972,744
9.8
32.5
15
CNY MOVIE SPEC
MOVIES
TV3
1,962,194
9.8
30.9
16
MOVIE RAYA
MOVIES
TV3
1,961,613
9.6
32.3
17
AKSI
DRAMA/SERIES (0401-)
TV3
1,908,675
9.5
28.7
18
CEREKARAMA
MOVIES
TV3
1,891,289
9.4
33.2
19
ANUGERAH SKRIN
MOVIES
TV3
1,841,165
9.0
30.5
DRAMA/SERIES (0401-)
TV3
1,810,386
9.0
33.0
Source
Nielsen Audience Measurement
20
BFF TEMAN TAPI MESRA
Source Nielsen Audience Measurement
Remain top programmes among all genres except for “Sports”
17
Section 2.3
PERFORMANCE REVIEW – Print Media
18
GROUP CONSOLIDATED RESULTS YTD Q3 2012
RM'000
%
YTD SEPT 2012 YTD SEPT 2011 CHANGE
Gross Rev enue
Net Rev enue
Direct cost
Other operating income
Ov erheads
EBITDA
Depreciation
Finance cost
Profit before Associates
Share of results of associates
Profit before taxation
Taxation
Profit after taxation
EBITDA Margin (%)
PATAMI Margin (%)
A
B
634,288
622,325
539,534
(178,743)
360,791
1,850
(266,077)
96,564
(39,545)
(2,161)
54,858
4,671
59,529
(13,621)
45,908
523,381
(170,379)
353,002
8,037
(258,819)
102,220
(37,224)
(1,133)
63,863
2,172
66,035
(14,854)
51,181
18%
9%
20%
10%
A- B
2
#DIV/0!
3
5
2
(77)
(6)
6
91
(14)
>100
(10)
(8)
(10)
19
AD & CIRCULATION REVENUE TREND
Circulation Revenue Trend Q3 2012
Ad Revenue Trend Q3 2012
340
(5%) 18%
18% 6%
230
(2%) 9%
(4%)
(1%)
320
220
RM Million
RM Million
300
280
260
210
200
240
190
220
200
180
3rd Qtr
2008
2009
2010
2011
3rd Qtr
2012
2008
2009
2010
2011
2012
20
NSTP - AUDITED CIRCULATION COPIES
Jul'11 to
Dec'11
July'10 to
Jun'11
July'09 to
June'10
July'08 to
June'09
ENGLISH
NST
NSUT
94,661
110,660
100,172
118,669
109,341
129,554
120,770
141,986
BAHASA
BH
BM
HM
MA
126,777
190,568
386,742
422,614
150,750
212,660
393,879
449,993
160,597
231,231
378,354
431,418
183,187
275,143
338,552
386,795
Source: Audit Bureau of Circulation
21
GROWING CONTRIBUTION FROM THE MALAY MARKET
Industry Adex
NSTP Advertising Revenue Trend Q3 2012
340
1%
0.3%
(5%) 18%
18%
6%
320
RM Million
300
280
260
240
1%
22%
43%
220
200
3rd Qtr
2008
Media Prima’s Net Revenue Adex By Platform
2009
2010
2011
2012
Revenue Contribution YTD Q3 2012
1%
6%
10%
5%
83%
Despite the overall market contraction for print, our print Adex
continues to grow, driven by the growing Bahasa market & our
Group’s strength in this sector.
In line with growing readership, Malay language continue to
grow its Adex market share. Malay newspapers will continue to 22
be the main driver to revenue growth.
READERSHIP TREND - 2012
Readership Trend By Language
English
‘000
8000
6667
5469
Chinese
50
6923
4000
2000
42
2807
3046
3042
20
1406
1368
1359
1623
10
38
40
36
29 31
30
26
30
2802
44
38
36
40
5662
%
6000
Bahasa
Print Adex Market Share By Language
30 32
26
22
0
2008
0
Jul08-Jun09
Jul09-Jun10
Jul10-Jun11
Readers ('000)
ENGLISH
New Straits Times
New Sunday Times
Source: Nielsen Media Research
Readership: Q2 2009 - Q2 2012
Adex: 2008 - YTD Sept 2012
BAHASA
Berita Harian
Berita Minggu
Harian Metro
Metro Ahad
English
Jul11-Jun12
Q2 2009
2009
Q2 2010
Q2 2011
2010
Chinese/Others
2011
YTD Sept 2012
Malay
Q2 2012
269
218
241
247
214
202
277
270
1,266
1,375
2,431
2,451
1,090
1,223
2,831
3,046
1,093
1,233
3,654
3,872
1,099
1,103
3,695
4,061
23
Q3 2012
2011
445
466
625
570
525
542
546
701
620
630
690
650
630
574
850
900
2009
2007
2005
2003
2001
1999
509
721
942
1000
1997
1995
475
450
400
1993
500
495
632
700
1991
589
729
702
800
1989
531
600
1987
USD/MT
NSTP NEWSPRINT PRICE TREND
1100
300
200
100
0
24
Section 2.4
PRIMEWORKS STUDIOS
25
PWS FINANCIAL RESULTS YTD Q3 2012
RM'000
%
YTD SEPT 2012 YTD SEPT 2011
CHANGE
A
B
A-B
NET REVENUE
87,960
93,567
(6)
DIRECT COSTS
39,285
41,921
6
CONTRIBUTION
48,675
51,646
(6)
OTHER INCOME
OVERHEADS
953
36,310
1,051
33,894
(9)
(7)
SHARED COSTS
4,011
3,308
(21)
EBITDA
9,307
15,496
(40)
FINANCE COST
7
9
25
DEPRECIATION
376
484
22
PROFIT BEFORE TAX
TAXATION
8,924
1,876
15,003
10
(41)
(100)
PROFIT AFTER TAX
7,048
14,992
(53)
EBITDA margin %
PAT margin % (EXCL. EI)
11%
8%
17%
16%
26
Q3 2012 NEW PROGRAMMES
27
NON-ADEX REVENUE VIA CONTENT
sell to
sell to
HO CHAK
Malay Islamic sitcom
sell to
For 2012, one of PWS’s target key performance indicator (KPI) is to produce
content which are to be sold to 3rd parties
28
WHAT IS
?

EMAS is the first retro channel in Malaysia showcasing Media Prima's production of popular TV programmes of the
yesteryear via Internet Protocol TV (IPTV) on HyppTV, Unifi TM.

It features content from over 40,000 hours of archived material.

Launched on June 1, 2011.

Its primary target audience is Malay urban with high household income while the secondary target audience is
mass market.
29
Section 2.5
RADIO NETWORKS
30
RADIO NETWORKS FINANCIAL RESULTS YTD Q3 2012
RM '000
%
YTD SEPT 2 0 1 2
YTD SEPT 2 0 1 1
CH AN GE
A
B
(A - B)
GR OSS R EVEN U E
5 1 ,8 7 3
4 9 ,7 3 7
4
N ET R EVEN U E
DIRECT COSTS
4 3 ,1 8 6
(182)
4 1 ,2 0 6
(146)
5
(25)
CON TR IBU TION
4 3 ,0 0 4
4 1 ,0 6 0
5
OTHER INCOME
OVERHEADS
963
(23,201)
872
(21,415)
10
(8)
EBITD A
2 0 ,7 6 6
2 0 ,5 1 7
1
DEPRECIATION
(1,280)
(1,373)
PR OFIT BEFOR E TAXATION (PBT)
TAXATION
1 9 ,4 8 6
(1,731)
1 9 ,1 4 4
(2,723)
2
36
PR OFIT AFTER TAXATION (PAT)
1 7 ,7 5 5
1 6 ,4 2 1
8
EBITD A m a rg i n %
PAT m a rg i n %
48%
41%
7
50%
40%
31
Section 2.6
OUTDOOR MEDIA
BIG DRIVE
expressways
BIG RIDE transit
BIG BUYretail
BIG FLY airport
32
OUTDOOR DIVISION FINANCIAL RESULTS – YTD Q3 2012
RM'000
YTD SEPT 2012
YTD SEPT 2011
A
B
GROSS REVENUE
127,552
116,788
NET REVENUE
DIRECT COSTS
CONTRIBUTION
118,829
(70,237)
48,592
108,254
(59,814)
48,440
OTHER INCOME
OVERHEADS
EBITDA
DEPRECIATION
PROFIT BEFORE TAX
TAXATION
PROFIT AFTER TAX
EBITDA margin %
PAT margin %
810
549
%
CHANGE
A-B
9%
10%
(17%)
0%
48%
(12,578)
36,824
(13,253)
35,736
5%
3%
(5,903)
30,921
(7,729)
23,192
(6,909)
28,827
(7,162)
21,665
15%
7%
(8%)
7%
31%
20%
33%
20%
33
OUR OUTDOOR MARKET SHARE OF 44%
Source: Company Search and Due Diligence
34
OUR OUTDOOR COVERAGE
The Outdoor Division holds several exclusive outdoor media rights in:
i. Expressways;
ii. Transit lines;
ii. Retail malls;
iii. Airports; and
iv. Key city and town sites.
The largest Outdoor company with presence all over Malaysia with 44% market share.
More than 8,000 sites throughout Malaysia.
35
Section 2.7
NEW MEDIA
36
ALT MEDIA FINANCIAL RESULTS – YTD Q3 2012
RM'000
YTD SEPT 2012
YTD SEPT 2011
A
B
%
CHANGE
A-B
GROSS REVENUE
23,673
13,254
79
NET REVENUE
21,641
12,653
71
DIRECT COSTS
(979)
(749)
31
CONTRIBUTION
20,661
11,904
74
OTHER INCOME
OVERHEADS
46
(16,706)
12
(15,269)
0
(9)
4,002
(3,354)
>100
(1,382)
(931)
(48)
EBITDA / (LBITDA)
DEPRECIATION
(LOSS) / PROFIT BEFORE TAX
2,620
(4,283)
>100
TAXATION
(LOSS) / PROFIT AFTER TAX
2,620
(4,283)
na
EBITDA / (LBITDA) m argin %
18%
(27%)
(LAT) / PAT m argin %
12%
(34%)
>100
37
ONLINE PORTALS : MPB WEBSITE RANKINGS
Top 10 Malaysian Sites
SEPTEMBER 2011
Site
SEPTEMBER 2012
Rank
Total Unique Visitors (‘000)
Rank
Total Unique Visitors (‘000)
MUDAH.MY
1
2,611
1
2,864
Media Prima Group
2
2,088*
2
2,477
Maybank Group
3
1,796
3
1,796
Star Publications (M) Bhd
4
1,422
4
1,364
Maxis Group
6
1,328
5
1,184
Tune Group
5
1,362
6
1,118
CIMB Group
10
970
7
1,035
LOWYAT.NET
7
1,078
8
1,030
CARI.COM.MY
8
983
9
828
Telenor
9
974
10
537
*MPB only as NSTP portals + MPB portals were still separate. Numbers were combined from August 2011 onwards.
SOURCE: comScore Key Measures
MEDIA PRIMA GROUP IS RANKED #2 IN SEPTEMBER 2012
38
VIDEO VIEWS & POPULAR PROGRAMS
2.38 million registered users
39
Q3 2012 HIGHLIGHTS- DIGITAL PAPER
Digital version of print.
For iPad, Android & Web Browser.
Launched on 1 July 2012
Total downloads : 40,051
40
Section 2.8
CORPORATE & OTHERS
41
CORPORATE & OTHER BUSINESSES – YTD Q3 2012
MPB
GB
Ot hers
Consol
A djust ment
Tot al
R M'000
G ross R evenue
2012
2011
Growth %
Net R evenue (af t er royalt ies)
2012
2011
Growth %
E B I TD A B ef ore E I
2012
2011
Growth %
D epreciat ion &
I nt erest E xpenses
2012
2011
Growth %
PB T / (LB T) B ef ore A ssociat e
B ef ore E I
2012
2011
Growth %
N/A
11,667
18,791
(38)
4,123
3,132
32
(23,075)
(19,262)
20
(7,285)
2,661
(>100)
N/A
11,667
18,791
(38)
4,123
3,132
32
(10,711)
(12,991)
18
5,079
8,932
(43)
37,161
51,824
28
324
4,843
93
(192)
(2,123)
91
(66,528)
(90,463)
26
(29,235)
(35,919)
19
19,597
23,746
17
N/A
40
43
(7)
(5,167)
(4,176)
(24)
17,564
28,078
37
324
4,843
93
(232)
(2,166)
(89)
(61,361)
(86,287)
(29)
14,470
19,613
26
(43,705)
(55,532)
21
42
Section 3
CONCLUSION
43
CONCLUSION

The Group recorded EBITDA of RM276.8 million and PATAMI of RM136.7 million.

TV Networks’ YTD September 2012 gross revenue declined by 1% against YTD September 2011, affected
mainly by the advertisers’ lower ad-spending following the current external economic uncertainties,
especially from MNCs

The Group continues its cost management efforts as follows:
o
TV network - Manage local and foreign syndicated content and through repeats of selected highly
rated and popular content
o
Print Media - Manage editorial to advertising ratio thus total pages
o
Implementation of more creative promotion strategies: cross promotions between media platforms
and channels, between slots and cluster promotions to push viewership, readership and listenership.

Major challenges remain the same for the Group. Many advertisers are still very cautious on Adex
spending.

The management is cautiously optimistic that with the strategies put in place the Group should be able to
sustain its financial performance.

Going forward, while YTD Adex growth remains in uncertain territory, the management believes that ad
spending will pick up in the coming months.
44
AN INTEGRATED MEDIA GROUP
TV
LARGEST reach in
terms of TV
viewership
NEWSPAPER
RADIO
#2nd LARGEST reach
in terms of combined
radio channel
listeners’ numbers
LARGEST reach in
terms of newspaper
circulation and
readership in
Peninsular Malaysia
NSTP’S
OUTDOOR
NEW MEDIA
One of the LARGEST
share of advertising
revenue in the
outdoor media
industry
Media avenue
reaching out to
INTERNET based
viewership
CONTENT CREATION
<----------------- Boasts the Widest Multimedia Distribution Offering on a Single Integrated Platform ----------->
45
Note:
The presentation may contain forward-looking statements which are based on MPB's current expectations, forecasts and
assumptions based on management's good faith expectations and belief concerning future developments. In some cases forwardlooking statements may be identified by forward-looking words like “would”, “intend”, “hope”, “will”, “may”, “should”, “expect”,
“anticipate”, “believe”, “estimate”, “predict”, “continue”, or similar words. Forward-looking statements involve risks and
uncertainties which could cause actual outcomes and results to differ materially from MPB's expectations, forecasts and
assumptions. We caution that these forward-looking statements are not statements of historical facts and are subject to risks and
uncertainties not in the control of MPB, including, without limitation, economic, competitive, governmental, regulatory,
technological and other factors that may affect MPB's operations. Unless otherwise required by law, MPB disclaims any intention
or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or
otherwise. Although we believe the expectations reflected in forward-looking statements are reasonable we cannot guarantee
future results, levels of activity, performance or achievements.
46