ARTISANA // Rebrand

Transcription

ARTISANA // Rebrand

ARTISANA // Rebrand
Leslie Olson | Senior Projects I | Package Design | September 2014
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ARTISANA // Rebrand
Leslie Olson // Senior Projects I // Package Design // December 13
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OBJECTIVE // Redesign Goals
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“A design needn’t shout to be noticed ... Why couldn’t food packaging be as
seductive — and collectible — as book jackets?” Louise Fili, Elegantissima
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The objective for the rebranding of the Artisana coconut oil and nut butter is to
create a label and logotype which reflects the expense and quality of the product.
This product is surrounded by other expensive items of similar quality and
purpose, so it needs to differentiate itself from those.
The competing brands are also not well branded, so this one stands a chance at
making sales in a way the others cannot, should its branding problems be fixed.
The redesign will improve shelf visibility and work across the two sizes of jars
as well as the two product lines sold within the brand.
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DELIVERABLES // Production Schedule
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DELIVERABLES // Production Schedule
August 27
August 29
September 3
September 8
September 10
September 15
Initial concepting
Packaging research, PDF presenting preliminary direction
Further research, preliminary mockups, final direction established
Final color palette, elements and copy, mount boards drafted
Refined mockups, color correction, mountboards finalized
Final presentation of rebrand
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DELIVERABLES // Substrates and materials
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DELIVERABLES // Substrates and materials
3 8 oz. nut butter jars - sleeve label and top label
1 16 oz. coconut oil jar - sleeve label and top label
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9.0625"
5.5"
2.75"
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3.5"
9.03125"
7.375"
.8175"
6.125"
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9.0625"
3.5"
2.75"
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2"
8.046875"
7.375"
.8175"
5.875"
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REBRAND // Current Packaging
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The colors and design are not expensive in appearance, nor do they appear
necessary in their categorization of each product or flavor.
Overall composition of type and imagery does not appear to be strategized in
a hierarchical way, or a way that is communicative of the brand’s mission and
lasting competitve advantage in relation to similar product lines. There is no way
for the current branding to prove to its consumer that it is worth any more than
its competitors.
The rebrand means to unify the products under one strong branding system that
promotes to the consumer the idea that it is expensive, unique, and indulgent.
It is a luxury to consume these nut butters; packaging must reflect that.
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Artisana Foods
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Artisana Foods
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Artisana Foods
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RESEARCH // Competitors
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Justin’s
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Justin’s
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Justin’s
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Justin’s
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Justin’s is sparse in its use of real estate, and its hand lettered logotype is difficult
to decipher on the shelf. Simplicity can be a beautiful thing, except when it strips
bare awkward proportions relative to shapes and interactions between ypography
and illustration on a label. It’s trying to convey a homegrown, organic feel, but the
imperfect look doesn’t justify the high price or stimulate the consumer. The bland
white look doesn’t provide an accent for the rich color and texture of the product.
The plastic jar is not sustainable or expensive in appearance or feel.
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Maranatha Foods
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Maranatha Foods
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While Justin’s is trendy and appealing to the current consumer affinity for
“hand lettering,” Maranatha doesn’t appear to adhere to current trends at all.
It is bold and composed of too many elements: gradients, multiple typefaces,
cramped use of real estate, and a general appearance of something best suited
to sit on the shelf of a discount supermarket. Miraculously, its website appears
to be responsive.
The price point for Maranatha nut butters hovers around ten dollars or more.
My mission with Artisana nut butters is to drive branding in the opposite
direction. Timelessness, luxury, and respect for the price point, refinement
process and ingredients are the characteristics defining this rebrand.
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Ideas That Kick
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I love the MOM Brands branding because of its genius use of materials: this
marshmallow cereal packaging uses seventy five percent less packaging than the
average box of cereal, and the use of muted color and an integration of type and
image effectively frame the reveal of the actual product (via the clear packaging).
The MOM Brands system is consistent in “rhythm” or evenly repeated design
elements and color values, but the purpose for this aesthetic is much different
than the purpose of my rebrand: MOM Brands cereal sits at a low price point.
The cereal is designed to entice the lower-income consumer into thinking that
the brand is organic and healthy like other more expensive organic brands, when
it is really composed of ingredients similar to those you would find in a box of
Honey Bunches of Oats. Thus, I don’t feel that luxury communicates through
this branding the way it is expressed in the visual research following this example.
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Larsen
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Larsen’s Buffalo Wild Wings sauce branding is brilliant in its clean, mean
execution and systematic application of color in tandem with intensity of flavor.
Larsen took advantage of the salsas’ natural color in the rebrand. The Futura Bold
typeface is a perfect counterpart to the bold buffalo logo, minimal text and black
accents. Larsen actually took the liberty of condensing the flavor desciptions in
order to better control layout on each label. The result is attention-grabbing and
even allowed for minimal ornamentation in the form of a bracket to the left
of the left-aligned flavor text.
This branding is more in line with the luxury and simplicity I am seeking in
the Artisana rebrand, and as it is a condiment, the Buffalo Wild Wings sauces’
branding is more closely related to my product than the MOM Brands cereal—but
it still feels too bold for my rebrand, and it is catered more strongly toward savory,
spicy product than organic, sweet nut butter.
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Studio Mpls
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Studio Mpls
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Studio Mpls
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Studio Mpls
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This branding stuck out to me in its use of icons, logos, and typographic
treatments across a variety of packaging formats. Multiple faces are used in
balance with a simple logo. Again, the client in question is a condiment. This
branding was successful in its intention to differentiate and boldly identify its
product from the others on the shelf.
The Crown Maple packaging not only justifies the product, but it is so well done
that it is a collectible and an item that could easily be placed decoratively on one’s
shelf long after its contents have been consumed.
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Sam Michaels, Studio On Fire
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Sam Michaels, Studio On Fire
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This branding is similar in color and consistency to the Maple Crown product,
but it is designed in consideration of its substrate, a debossed label in a thick stock.
The logo is not iconographic—it executes its brand identity through typesetting
and use of print methodm texture and luxury of materials.
I would like to have the option to use contour line work to aid the Artisana
rebrand’s typographic and image based hierarchy. Typically I shy away from
uneccesary ornamentation with type, but this brand example proves that there
is a rhythm and a composition that can be correctly achieved through the use
of lines, similar in the way that strategic leading can transform a block of text.
Additionally, I think that the rebrand will focus less on an icon and more on a
logotype because it is representative of multiple unique flavors. It seems as though
a photograph or illustration of each ingredient per flavor is best to supplement an
overarching logotype in the Artisana rebrand.
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Studio Mpls
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Studio Mpls
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Studio Mpls
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Studio Mpls
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Studio Mpls
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Though this branding is more feminine, colorful and ornamental than I am
envisioning for Artisana, it exemplifies an excellent case study and set of reasoning
behind its branding. The logotype looks similar to the typeface I would like to
use—Museo combined with subheadings in italics—and it, like the honey, possess
a certain degree of contour line ornamentation framing the type.
This example is closely aligned to my branding ideas in that it shows a single
photograph of the specified flavor per product. If Arisana’s rebranding includes
imagery, it would be either a beautiful stock photo showing a single subject main
ingredient or that ingredient as a single subjet illustration. This branding provides
inspiration in its cohesive composition of type surrounding image.
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Kellie Schneider
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Kellie Schneider
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Kellie’s rebrand of Frontera salsa exemplifies the lockup and systematic approach
I am going for with my own rebrand. Her product in its condiment characteristic
and package size are similar to the rebrand for Artisana. I plan to reverse out the
nutrition information as she did, and I’m planning to use a similar combination of
typefaces in weight, tracking, point size and hierarchy. My packaging will include
an illustrative element per flavor, which she does not, and I will be using a color
palette that changes by value over family or hue.
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Abby Haddican
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Kellie Schneider
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Abby’s use of color in her typography, her ability to handle a label with black
and reversed-out type and, most importantly, the use of space and illustration
placement on the label’s top tab informed my focus on the implementation of
those components on Artisana’s new labels.
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Strohl
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Strohl
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Strohl
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Strohl
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The Just Cook branding appeals for the reasons that the Toffee branding did,
but it is more similar to the color and typography that I am envisioning for the
Artisana rebrand than any of the brands shown previously. I want to continue
to use the adhesive “tab” that binds the cap to the label as seen in this branding
and the original Artisana branding — this example is much more succesful than
the Artisana version that slaps its logo on the tab in microscopic proportion.
This tab feature can be unify brand elements in its color or pattern, and in that
way can make packaging appear exponentially more expensive and luxurious in
comparison to its competitors. A real shelf-kicker!
This branding seems like the perfect solution for catering an upscale condiment
to a consumer who has to make a purchase decision from an abundance of
similarly priced and marketed products. It’s got an attitude that convinces the
consumer of its flavor and quality, and more than certainly justifies its price.
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RESEARCH // Summary
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RESEARCH // Summary
In reflection upon this selection visual references, I think that my current tastes
as a designer incorporate a generous appreciation for layout and typography;
typographic textures and combinations; intellectual color choices; and
implementation of photographic or illustrative elements in only the most strategic
and necessary way to enhance branding. Since last semester, I have become aware
of the delicate relationship between typographic layout, logo design, color palette
and illustration. As this is my preliminary senior project, I aim to create an
intellectual and research based solution for my product before getting too carried
away with a specific typefaces, colors, illustative or photographic styles, or general
brand aesthetic in relation to the product’s target. It’s important to keep these
elements moving forward at a similar pace within the refinement process in order
to guarantee a well rounded, thoroughly considered branding solution.
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RESEARCH // Color
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RESEARCH // Color
My preliminary thought was black for the main label background color with earthy
gouache washes for the label accent colors associated with flavors. However, this color
palette proved too dark and murky, and did not contrast enough with the product itself.
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RESEARCH // Color
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RESEARCH // Type
Museo and Adelle slab are on trend as of late, without having the fast-food, food packaging, or
general super trendy exclusive connotation possessed by typefaces like Verlag, Brand Grotesque,
and Archer ( McDonald’s, Wendy’s, Wells Fargo, and / or Everyone In 2014). I ended up
going with Adelle slab for the body text because it holds its own even at a miniscule point
size. Proxima Nova is also characteristic for its readability at a small point size, and it carries
different weights and options for italics that I could utilize in the organization of ingredients,
serving instructions, and manufacture information. Univers in two weights suited the nutrition
table well and appeared standard and readable when tracked out.
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RESEARCH // Illustration
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Depending on the lockup of my type and color choice, I will choose to do
an illustrative or photographic representation of the flavor.
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PROCESS // Lockup
My preliminary thought was to have a swatch of color placed beneath a black
circular label, with the logotype reversed out in the black. The label was getting
too small to read when being mindful of margins and text, and there was a lot
of real estate not getting used on the sides of the front section of the label. I nixed
the circle and looked at alternative solutions for providing something a little more
visual than a purely typographic lockup.
The circular label works fine on the lid, so I had to be considerate of how I was
going to place logo text on that portion of the packaging, along with flavor. As
the Strohl case study shows with the spice packaging, the lid label was not flavor
specific. I plan to approach the lid in the same manner. I have the side tabs from
the lid label to implement the illustration and flavor information, which will
provide the consumer with a feeling of purchasing a special product that has a bit
of homegrown personality to boot.
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100 % ORGANIC
ARTISANA
R AW BU T TER
flavor
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PROCESS // Lockup Copy Revision
I decided to omit the percentage sign from the front of the label, reasoning that
it is not necessary to state that it is “100 % organic” when there are already four
certification logos on the packaging. The copy from label to label across Artisana’s
line of products is inconsistent and often redundant, so I took the liberty of
picking and choosing what would be best for a consistent rebrand. “Raw butter”
is also confusing to the consumer, so I reverted to nut butter and oil or tahini.
For now, the placeholder illustration is the walnut sketch, but every jar will be
accompanied with the illustration appropriate per flavor.
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R AW ORGA NIC
ARTISANA
NUT BUTTER
flavor
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R AW ORGA NIC
ARTISANA
NUT OIL
coconut
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Raw Organic
ARTISANA
NUT BUTTER
walnut
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Raw Organic
ARTISANA
NUT OIL
coconut
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Artisana: The Art of Healthy Foods.
Creating this uniquely delicious,
healthy gourmet food is a work of
passion for us. With attention to
detail and quality and handmade
with care, we craft organic live
foods using a controlled process
to preserve essential fatty acids,
enzymes, vitamins and minerals.
Experience the delightful texture
and clean aroma of raw, energizing
almond purée. Artisana™ Organic
Raw Almond Butter is a great way to
add protein, essential vitamins and
minerals to your diet. Add to shakes,
cereal, sandwiches, confections, or
eat right out of the jar.
Raw Organic
ARTISANA
NUT BUTTER
INGREDIENTS
Organic Raw Almonds
PREMIER ORGANICS
Oakland, CA 94621
866 237 8688
artisanafoods.com
U
T
BUTT
E
R
IC
ARTISANA
A
W
almond
ORGA
N
R
N
almond
Vitamin A 0%
Calcium 3%
Vitamin C 0%
Iron 7%
* Percent Daily Values are
based on 2,000 calorie diet
almond
QAI Certified Organic
Product of the USA
Refrigeration not necessary.
Oil separation is natural. Must Stir
before serving. May contain pieces
of shell. Made in a vegan facility that
processes tree nuts, but does not
process any peanuts, gluten, or soy.
Nutrition Facts
Serving Size 2 Tbsp (32g)
Servings Per Container 7
Amount per serving
Calories 205
% Daily Value
Total Fat 19g
29%
Saturated Fat 2g
10%
Trans Fat 0g
0%
Cholesterol 0mg
Sodium 0mg
0%
Total Carbohydrates 4g
1%
Dietaray Fiber 2g
8%
Sugars 1g
Protein 5g
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Carefully hand selected golden
raw organic walnuts are blended
together in a smooth, mildly sweet,
intense puree. Artisana™ Organic
Raw Walnut Butter is a good source
of Omega-3 fatty acids and a great
way to add protein and essential
vitamins and minerals to your diet.
Raw Organic
ARTISANA
NUT BUTTER
INGREDIENTS
Organic Raw Walnuts
PREMIER ORGANICS
Oakland, CA 94621
866 237 8688
artisanafoods.com
U
T
BUTT
E
R
IC
ARTISANA
A
walnut
W
ORGA
N
Vitamin A 0%
Calcium 3%
Vitamin C 0%
Iron 7%
R
N
walnut
Amount per serving
Calories 205
% Daily Value
Total Fat 19g
29%
Saturated Fat 2g
10%
Trans Fat 0g
0%
Cholesterol 0mg
Sodium 0mg
0%
1%
Dietaray Fiber 2g
8%
Sugars 1g
Protein 5g
walnut
Product of the USA
Nutrition Facts
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Naturally sweet, the raw cashews
in our smooth, creamy purée have
a complex, subtle character, lending
creamy texture and dense nutrition
to smoothies, sauces and desserts.
Our Organic Raw Cashew Butter is
a great way to add iron, essential
Raw Organic
ARTISANA
NUT BUTTER
INGREDIENTS
Organic Raw Cashews
PREMIER ORGANICS
Oakland, CA 94621
866 237 8688
artisanafoods.com
U
T
BUTT
E
R
IC
ARTISANA
A
W
cashew
ORGA
N
R
N
cashew
Vitamin A 0%
Calcium 3%
Vitamin C 0%
Iron 7%
cashew
Product of the USA
Nutrition Facts
Amount per serving
Calories 205
% Daily Value
Total Fat 19g
29%
Saturated Fat 2g
10%
Trans Fat 0g
0%
Cholesterol 0mg
Sodium 0mg
0%
1%
Dietaray Fiber 2g
8%
Sugars 1g
Protein 5g
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UT OIL
IC
R
W
ORGA
N
A
coconut
ARTISANA
coconut
N
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PROCESS // Reconsidering Approach
I had a nagging feeling that my current direction was lacking strong concept
and a sense of groundedness or approachability in consideration of the product
I’m designing packaging for. The elements, while tidy and not offensive, weren’t
meshing in a way that created a visual experience. I didn’t feel challenged by my
design. I felt hung up on specific visuals from my preliminary package design
research. Couple that with getting overzealous about certain details I wanted
to incorporate in the packaging, whether or not they turned out to work, and I
was starting to wonder where the labels could evolve by the time the assignment
deadine occurred.
Revisiting some more appropriate sources for visual research and tapping into
my skills as an illustrator—with the intent to use the illustrations as graphic
elements—provided my end result with the dose of character the product needed.
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Replace
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Louise Fili
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PROCESS // Reconsidering Approach
My next direction for the packaging redesign aligned best with a perfect mix of
Joia packaging and Louise Fili designs. A touch of whimsy through an interesting
treatment of contours combined with botonical illustration was the direction I
ended up choosing for the final redesign.
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Louise Fili
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Louise Fili
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Louise Fili
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The previous examples show use of ornaments, handling of the top label, style
of illustration, color, and typographic lockup that the Artisana packaging
ultimately resembled the most. The Margarita mix and salts following this slide
best exemplify my compositional intentions in my approach to the illustrations
on the labels.
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Louise Fili
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Louise Fili
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PROCESS // Graphic Illustration
I sketched several drafts to establish the order of illustrative elements to be
repeated on each package. The system had to reflect similar elements per flavor in
a similar line weight, positive and negative space, and subject matter. I chose to
illustrate the growth process of the nut flavors, illustrating in a counter-clockwise
motion the growth of the nuts on their native trees to their emerging from their
outer shells. I used parts of the native plants to create continuity and pattern-like
elements to each label.
This direction was better suited for an actual redesign of Artisana’s original
packaging, which does in fact display poorly executed illustrations of the nuts on
each jar. The illustration is random and hard to see, lacking concept and pattern.
This solution would realistically appeal to the client seeking rebrand much more
than my preliminary direction.
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Brush pen
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Stippling
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Stippling in color
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Stippling duo tone
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“Joia” ink contour approach
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“Joia” ink duo tone approach
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Screen Print / flat color
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ene
rg y f
ro m s u n t o p
li
fe
lan
tt
almond
DS
RT
O
E
A
F
O
TH
Ra
o dy
w
ob
almond
ARTISANA
OF
H E A LT H
Y
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Raw Almond Butter is a great way to
add protein, essential vitamins and
minerals to your diet. Add to shakes,
cereal, sandwiches, confections, or
eat right out of the jar.
Raw Organic
ARTISANA
INGREDIENTS
Organic Raw Almonds
ALMOND NUT BUTTER
PREMIER ORGANICS
Oakland, CA 94621
866 237 8688
artisanafoods.com
Product of the USA
Vitamin A 0%
Calcium 3%
Vitamin C 0%
Iron 7%
ene
rg y f
ro m s u n t o p
li
fe
lan
tt
RT
O
E
A
F
O
TH
DS
ARTISANA
almond
Ra
o dy
w
ob
almond
Nutrition Facts
Amount per serving
Calories 205
% Daily Value
Total Fat 19g
29%
Saturated Fat 2g
10%
Trans Fat 0g
0%
Cholesterol 0mg
Sodium 0mg
0%
1%
Dietaray Fiber 2g
8%
Sugars 1g
Protein 5g
OF
H E A LT H
Y
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ene
rg y f
ro m s u n t o p
li
fe
lan
tt
almond
DS
RT
O
E
A
F
O
TH
Ra
o dy
w
ob
almond
ARTISANA
OF
H E A LT H
Y
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PROCESS // Color
My original ideal color palette was all black with the literal nut color as the flavor
differentiators. I wanted to have a bold, exciting label for the nut butter. After test
printing, I realized that for such a small label—and a text-laden one at that—black
was going to have legibility issues and seem hard on the eyes due to contrasting
values. Black worked with the Just Cook spices because there was little text and
the production material and printing used was likely quite expensive. I actually
found a jar of peanut butter that was designed with black packaging that looked
very unappetizing, so I’m glad I didn’t go that route.
My latest approach with color is earth tone and natural with a white or off white
sleeve. If I go with a monotone design, I want to use textured stock for the
packaging. If there are two colors that aren’t earth tone, then a white plain stock
would be the better choice.
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PROCESS // Color
I began exploring the Artisana brand’s existing color palette. Pastel green,
lavender, yellow and blue paired with fuchsia / the rainbow were most prevalent.
I found that my first color tests seemed to target too specific a demographic.
The Artisana brand does mainly target female yoga aficianados, as I found when
I collected information from the brand’s website, but the use of flat color pastel
labels combined with my on-trend typefaces reminded me of the suburban
neighborhood in Edward Scissorhands.
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NOPE
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PROCESS // Color
The following color study uses a tiered color system: since Artisana carries both
nut butters and nut oils / tahini, I split the lines in two. My first thought was that
the nut butters would have a pale seafoam label base color that pairs with a tertiery
trim color in a medium-dark cool hue. The oil / tahini label would be off white
and pair with a similar tertiery color system for the trim. The illustration of each
flavor would probably remain pretty literal, staying within a family of browns,
yellows, oranges and beiges. Each label would have the same logo lockup: a black
vertical tab with the type reversed out and parts of the type in the tertiery trim
color, and the flavor below the black tab and flavor illustration, also in the tertiery
trim color.
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coconut oil / tahini
11 14 0 13
nut butters
15 0 18 8
cashew
11 66 32 77
almond
81 82 48 20
walnut
90 50 40 41
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PROCESS // Color Revision
I didn’t use the reversed-out black tab as I had planned; however, I kept the
reversed-out element with flavor-colored trim present in the lid labels. The dark
brown color seemed to ground the paleness of the sleeve labels. I kept my idea of
splitting the oil / tahini line from the nut butter line by color, but I kept the sleeve
color the same for both lines, only changing the hue family (the nut butters are a
warm set of reddish browns, golds, and dusty browns, while the coconut oil is a
muted green color).
I had to keep in mind that the flavor colors had to be versatile enough to provide
adequate contrast in the typography as well as the illustrative elements, and the
colors had to contrast enough with the dark brown top label. The colors had to
mesh with the Artisana dark brown logotype.
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“Artisana”
42 85 75 85
sleeve
0247
coconut oil
65 33 62 30
cashew
10 61 96 54
almond
42 66 71 36
walnut
0 71 59 52
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PROCESS // Final Color Revision
I settled on a slightly more saturated version of the previous slide’s color palette.
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“Artisana”
42 85 75 85
sleeve
0247
coconut oil
58 29 66 30
cashew
6 61 100 34
almond
0 53 56 52
walnut
0 81 67 35
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RESEARCH // Typography Revision
I felt that Museo Sans 700 was clashing with my final direction. The clunky
letters detracted from the surrounding illustration, and I had to ask myself who
the hero was: the type or the graphic elements and color? The sturdy but elegant
Mercury Display Roman face provided the perfect typographic color to go with the
illustrations. I also switched to Gotham over Adelle for the flavor text and switched
from Adelle to Adobe Garamond Pro for the body text.
All of these changes dramatically transformed the level of sophistication the overall
design achieved. Since most of my faces had initially been chosen to support the black
background in my original concept, they were appearing bulky and out of place in
context with the final illustrations and color palette.
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RESEARCH // Typography Revision
Proxima Nova for ingredients and fine print
Mercury Display Roman for logotype
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !?;:.
Adobe Garamond Pro for body text
1234567890 !?;:.
Univers 47 and 57LT for nutrition label
1234567890 !?;:.
1234567890 !?;:.
Baskerville Italic for “Organic Raw” and top label
1234567890 !?;:.
Gotham Book for flavor text
1234567890 !?;:.
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PROCESS // Final Drafts
The following drafts reflect my final solutions in dealing with overall rebrand
concept and feel; color scheme on an intellectual and aesthetic level; approach
to designing a functioning system incorporating illustrative elements; solutions
for placing the certification logos, nutrition label, weight information, and bar
code; and refined execution of the finer details pertaining to the typography and
stippling for the illustrations.
I also finally found a solution to grounding the main illustrations on each label: I
made shadow files to place under each illustration. I had several potential solutions
for differentiating the flavor illustrations centered on each label, whether I added
a color fill, digital paint shadow, or a stippled shadow, as seen on the final labels.
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^ Secondary color choice
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MOCKUPS // Website Update
I updated my Prosite (my future portfolio site to come soon, as well) with my
packaging project, as well as my Bill of Rights set.
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Visit here
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MOCKUPS // Before and After
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MOCKUPS // Preliminary Photography
These photos represent the best mounting imagery I have to date for this
project. I’m hoping that this final presentation will solidify my compositional
choices and provide me with feedback on photo quality, color accuracy, and
photo composition. I’m also interested in alternative layouts for my flats board.
The following boards display my preliminary layout plan.
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Organic Raw
Organic Raw
Organic Raw
A RTISA NA
A RTISA NA
A RTISA NA
ALMOND BUTTER
WA L N U T B U T T E R
CASHEW BUTTER
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passion for us. We craft organic live
foods using a controlled process to
preserve fatty acids, raw enzymes,
essential vitamins and minerals.
PREMIER ORGANICS
Oakland, CA 94621
866 237 8688
artisanafoods.com
Organic Raw
A RTISA NA
CASHEW BUTTER
INGREDIENTS
Organic Raw Almonds
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CASHEW BUTTER
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A RTISA NA
ALMOND BUTTER
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A RTISA NA
Nutrition Facts
Amount per serving
Calories 180
Fat Cal 140
% Daily Value*
Total Fat 16g
25%
Saturated Fat 1g
5%
Trans Fat 0g
Cholesterol 0mg
0%
Sodium 0mg
0%
2%
Dietary Fiber 4g
16%
Sugars 1g
Protein 7g
Vitamin A 0%
Calcium 8%
Vitamin C 0%
Iron 6%
*Percent Daily Values are
t of Healthy Foo
Ra
ALMOND BUTTER
Raw Almond Butter is a great way
to add protein, essential vitamins
and minerals to your diet. Add to
shakes, cereal, sandwiches, baked
goods, or eat right out of the jar.
life
Nutrition Facts
Amount per serving
Calories 180
Fat Cal 130
% Daily Value*
Total Fat 14g
22%
Saturated Fat 2.5g
13%
Trans Fat 0g
Cholesterol 0mg
0%
Sodium 0mg
0%
3%
Dietary Fiber 1g
4%
Sugars 2g
Protein 6g
Vitamin A 0%
Calcium 2%
Vitamin C 0%
Iron 10%
e Ar
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NET WT 8 OZ
Organic Raw
A RTISA NA
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PREMIER ORGANICS
Oakland, CA 94621
866 237 8688
artisanafoods.com
INGREDIENTS
Organic Raw Cashews
NET WT 8 OZ
Naturally sweet, the raw cashews
in our smooth, creamy purée have
a complex, subtle character, lending
creamy texture and dense nutrition
to smoothies, sauces and desserts.
Our Organic Raw Cashew Butter
is a great way to add iron, essential
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A RTISA NA
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Organic Raw
A RTISA NA
COCONUT OIL
life
Nutrition Facts
Amount per serving
Calories 200
Fat Cal 170
% Daily Value*
Total Fat 19g
29%
Saturated Fat 2g
10%
Trans Fat 0g
Cholesterol 0mg
0%
Sodium 0mg
0%
2%
Dietary Fiber 2g
8%
Sugars 1g
Protein 5g
Vitamin A 0%
Calcium 2%
Vitamin C 0%
Iron 6%
ds
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PREMIER ORGANICS
Oakland, CA 94621
866 237 8688
artisanafoods.com
INGREDIENTS
Organic Raw Walnuts
NET WT 8 OZ
Hand selected organic walnuts are
blended together in a mildly sweet,
intense puree. Artisana™ Organic
Raw Walnut Butter is a good source
of Omega-3 fatty acids and a great
way to add protein, essential vitamins
and minerals to your diet.
t of Healthy Foo
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INGREDIENTS
Organic Raw Extra Virgin Coconuts
NET WT 16 OZ
Th
A RTISA NA
bod
y
PREMIER ORGANICS
Oakland, CA 94621
866 237 8688
artisanafoods.com
Nutrition Facts
Amount per serving
Calories 120
Fat Cal 120
% Daily Value*
Total Fat 14g
22%
Saturated Fat 12g
60%
Trans Fat 0g
Cholesterol 0mg
0%
Sodium 0mg
0%
0%
Dietary Fiber 0g
0%
Sugars 0g
Protein 0g
Vitamin A 0%
Calcium 0%
Vitamin C 0%
Iron 0%
w
Artisana™ Organic Raw Coconut oil
is non-hydrogenated, cholesterol free
and comprised of medium chain fatty
acids which are processed efficiently
by the body, providing an immediate
source of energy. When cooking or
baking, use as a substitute for butter
or margarine. With a light and fresh
fragrance, coconut oil is a food for
the body, both inside and out. Th is
natural moisturizer can be applied
to skin and hair as a topical therapy
treatment. Combine it with other
essential oils to create specific skin
or hair treatments.
Ra
All of our nut and seed butters
are produced in small batches in
Oakland, California, adhering
to rigorous company regulations
and strict food safety protocols.
We use 100 % certified organic
nuts, seeds, and coconut meat.
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146
REFLECTION // Design Process
Aside from becoming enlightened about what it means to illustrate graphically,
my greatest learning achievement with this project was my approach to visual
research. I was more particular about resources and visuals to which I was
referring. However, I found that some of those visuals were a distraction to
concepting and finding a solution to my specific product (for example, I was
obsessed with the black spice packaging by Strohl, but that look wasn’t really
pertinent to organic nut butter labels). Vivere Louise Fili.
I have a tendency to jump the gun in my initial process and decision-making
about concepts for design projects. I feel that I often reconsider and change my
initial approach halfway through many projects, and that isn’t going to fly for
much longer, as project timelines decrease and demands for content increase. I also
feel that while I am overeager initially, I also question my work a bit too much and
am reminded to remain confidently objective in developing and refining solutions.
147

ARTISANA // Rebrand

Transcription

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