saskatoon starphoenix fast facts - Postmedia Integrated Advertising

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saskatoon starphoenix fast facts - Postmedia Integrated Advertising
SASKATOON
STARPHOENIX
FAST FACTS
SASKATOON STARPHOENIX
First published in 1902, The StarPhoenix’s mission to provide
relevant, reliable and quality news and information to the
community has remained the same. This includes traditional print
along with the many new and dynamic media that readers
demand. They continue to be Saskatoon and Northern
Saskatchewan’s number one source for local, provincial, national
and world news.
MULTIPLATFORM (WEB + MOBILE)
FAST FACTS
51% | index 101
Male
49% | index 99
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
16%
53%
20%
4%
6%
113
288
53
20
96
%
index
10%
<1%
16%
22%
30%
22%
48
2
106
143
181
101
Age
Total Canada Audience
434,000
3 Million
Unique Visitors
Page Views
per month
per month
2-17
18-24
25-34
35-44
45-54
55+
HHLD Income
Adults 18+ in Prairies
75,000
Unique Visitors
per month
1 Million
Page Views
per month
Source: comScore Multiplatform, Total Canada, All Locations May 2015. Demo = Demo Profile May 2015 based on Desktop
Based starphoenix.com sites Note: Web Platform = desktop and laptop computers (from either at-home or at-work)
$60K+
69%
Index
106
$75K+
48%
Index
91
$100K+
37%
Index
105
PRINT FAST FACTS
SASKATOON STARPHOENIX
Saskatoon, SK Adult 18+ Population: 182,000
Canada’s 17th largest market
The economy of Saskatoon has been associated with
potash, oil and agriculture, growing half of Canada’s
export crops
§  Projected 2016 retail sales of $8 billion (+3.8%)
§ 
§ 
§ 
48%
52%
Male
Female
Avg. Weekly Demographic Profile *
54%
Age 25-54
$85,691
Avg. HHLD Income
37%
University Grad
18%
Sr. Manager /
Professional
Readership
M-F (Print**)
Saturday (Print**)
33%
Baby Boomers
53%
HHLD Income $75k+
83%
Home Owners
38%
Adult with Children
in household
#
Reach
35%
37%
79,000
84,000
Total Circulation
Avg. M-F
Saturday
Avg. Day
137,000
60%
Readers
Reach
per week*
per week*
Sources: Readership & Population: NADbank 2015 * Weekly Readers Print /PDF ** Print Readership = Print / PDF.
Circulation: Alliance for Audited Media Snapshot March 2015
Conference Board of Canada, Metropolitan Outlook, Winter 2015
39,194
40,684
39,439
Average Time Spent Reading
32 MIN
40 MIN
M-F
Sat.

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