Print + Online - verlag moderne industrie

Transcription

Media KIT
Mediadaten
Mediakit
2016
2015
2016
09/2015
30484
ber 2015
€ Septem
preis 15,.de Einzel
www.fluid
ABH
DA S U N
LIK
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Hydraulik
ologie
itteltechn
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Le
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Print + Online
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IK
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Hand
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aus einer
: Zu Besu
eister 56
Reportage
stl
ien
ed
Leckag
38 einem
76
Luft
Lassen Sie en
uff
nicht verpSpezialisten
Title Portrait
2
Advertising Rates
3
Formats, Special Places and technical details
4/5/6
Distribution7
Special Advertising
8
The product and company directory from fluid
9
The new fluid
10/11
Address rental
12/13
Online publications
14/15/16/17
mi digital services
18/19
Special Issues
20
General Terms and Conditions
21
Editorial Calendar
22/23
Contacts24
runde:
Exper ten
o und
tics, Fest n
n
ve
A
n
vo
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ruckluft
wie sich D
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:
in Pressen
Hydraulik
Media Group
2016
Mediakit
Title Portrait
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-4 39, Fax +49 (0) 81 91/1 25-4 83
Characteristics:
fluid provides expert knowledge for designers and developers, CEOs, technical
managers and heads of production and operations. With journalistic expertise, a
clear position and an instinct for trends, fluid has been providing an insight into
the world of fluid technology for over 49 years (the name was conceived with the
introduction of fluid combining the hydraulic and pneumatic drive types under one
term for the first time). The sectors addressed are just as diverse as the areas of
application: These cover traditional mechanical engineering, elevator, stage, offshore and medical technology, vehicle manufacturing and construction and farming
machinery. fluid shows readers which classic technologies enable masses of earth,
water, people and not least machinery to be powerfully transported. However, the
finer pneumatic fields of application, such as medical technology, robotics and
controllers, which ensure that doors open by themselves as if by magic, also provide inspiration. There can be no construction machinery without sensory intelligence, no compressed air systems without safety technology and no flow rate without
measuring systems - it is little wonder that fluid’s 7-strong editorial team dedicates a section to mechatronics. fluid provides information and inspiration, identifies
trends, offers advice and opens up new perspectives. Opulent pictorials, exclusive
expert interviews and additional utility benefit boxes ensure a unique relationship
between users and the publication which is unrivaled in the industry. fluid is IVWEDA certified. This is the only way to be certain that the recipients indicated in the
media data actually receive the specialist publication.
Year:
volume 49
Web address (URL):
www.fluid.de
Publisher:
verlag moderne industrie GmbH
Editorial director
Wolfgang Kräußlich
Design media:Phone: +49 (0) 81 91 / 1 25-6 67
e-mail: [email protected]
Advertisements:
Gabi Claus
Phone: +49 (0) 81 91 / 1 25-3 19
e-mail: [email protected]
Purchase price:
Annual subscriptionEurope, Overseas € 126.00 (11 issues)
Cover price plus shipping expences
€ 16.00
Circulation control:
Circulation analysis:
Copies per edition
at annual average
(1 July 2014 – 30 June 2015)
Print run: 11,925
Copies actually
circulated
at annual average:
11,699
of these abroad:
Sold copies:
589
of these abroad:
– Subscribed copies:
580
of these association member copies:
– Other sales:
9
– Single copy sales:
0
Publishing company:
Postal address:D-86895 Landsberg
Publisher’s address:
Justus-von-Liebig-Str. 1, D-86899 Landsberg
Phone:
+49 (0) 81 91 / 1 25-0
Fax:
+49 (0) 81 91 / 1 25-4 83
Internet:www.fluid.de
e-mail:
editorial department: [email protected]
advertisements: [email protected]
Free copies:
Unpaid, record and author’s copies:
2
11,110
226
156
99
0
2016
Advertising price list
no. 49
Mediakit
valid from 01.10.2015
1 Advertising rates (for formats see page 5):
Format
4
4c prices in € (fully discountable)
5,980.00
2/3 page
4,320.00
1/2 page
3,430.00
Junior Page
3,970.00
5 Special advertising formats:
Special prints and PDFs on request
Online media data at www.fluid.de
1/3 page
2,410.00
1/4 page
1,690.00
1/8 page
930.00
2 preferential placements:
Cover page
2nd inside back cover
3nd inside back cover
4th inside back cover
20% discount on the regular price (see point 1)
50% discount on the regular price (see point 1)
see separate sheet Market & Contact
1/1 page
Bound insert:
Weight of
Scopepaper
All advertising rates including additional charges for colour, fully discountable and not incl. VAT:
Classified advertisements:
Job vacancies:
Job search advertisements:
Market & Contact:
on request
€ 7,480.00
€ 6,880.00
€ 7,480.00
Other formats:
Calculation based on price per mm (column width 41 mm)
4c
from 300 mm € 5.82
up to 300 mm
€ 7.28
up to
90 g/m2
up to
120 g/m2
up to
170 g/m2
over
170 g/m2
€ 6,400.00
2 pages
€ 5,632.00
€ 5,888.00
€ 6,144.00
4 pages
€ 9,574.00
€ 10,010.00
€ 10,445.00
€ 10,880.00
6 pages
€ 12,925.00
€ 13,513.00
€ 14,100.00
€ 14,688.00
8 pages
€ 16,276.00
€ 17,016.00
€ 17,756.00
€ 18,496.00
Delivery: Sample on order placement. Print run up to 24 days before publication.
Format untrimmed 216 mm wide, 305 mm high.
Head trim 5 mm. Multi-page insert folded to above format.
Supplement: (not discountable and only for entire print run)
up to 25 g
€ 5,980.00
per every further 25 g
€ 3,430.00
(rates incl. postage share)
max. paper format 20 x 29 cm
Delivery: Sample on order placement. Print run up to 10 days before publication.
Additional bleed charge: 10% of basic rate
3discounts (if purchased within one year)
Frequency scale
Volume scale
from 3 advertisements 3% from 3 pages 10%
from 6 advertisements 5%
from 6 pages 15%
from 12 advertisements 10%
from 12 pages 20%
Combinations:
Advertisement combinations with other verlag moderne industrie magazines are
possible at any time. Combined discount on request.
3
Stick-on postcards:
In conjunction with advertisement or bound insert
€ 1,690.00
plus gluing costs
(- for machine processing € 540.00, - for manual processing € 1,200.00)
Delivery address for bound inserts, supplements and stick-ons:
pva Druckerei GmbH, Mr. Beitler, Industriestraße 15, 76829 Landau/Pfalz
(add note: for fluid, issue no. ....)
2016
Mediakit
Advertising Rates List
no. 49
valid from October 1, 2015
1Circulation:
Print run:
Copies actually circulated at annual average:
4Deadlines:
11,925 copies
11,699 copies
2 Magazine format:DIN A4, 210 mm width, 297 mm height
Type area:178 mm width, 257 mm height
4 columns, width 41 mm each
see editorial calendar
Publication frequency:monthly
Publication data:
Copy deadline:
5 Publishing house:
Address:
Justus-von-Liebig-Str. 1
D-86899 Landsberg
Postal address:D-86895 Landsberg
Internet:www.fluid.de
Advertising Department: Gabi Claus
Phone:
+ 4 9 ( 0 ) 8 1 91 / 1 25 - 3 19
Fax:
+ 4 9 ( 0 ) 8 1 91 / 1 25 - 4 83
e-mail:[email protected]
3 Printing method:
Rotary offset
Binding method:
Back stitching
Materials for printing: Delivery of data in PDF format, version 1.3 (PDF/X-1a),
generated with Acrobat Distiller as of version 4.0 and with screen modulated
proof. Image data with high resolution (at least 300 dpi), resolution for 60
screen (60 l/cm), colour model must be CMYK (no RGB or LAB elements).
Bitmaps (barcode scans) should have at least 800 dpi resolution. The format
must have original dimensions plus trim allowance und bleed marks.
Colour advertisements: For digitally delivered masters for colour advertisements, the customer must provide a colour proof with Fogra Medienkeil Version 2.0 or 3.0 and a proof or measurement protocol (= certificate).
If no such proof is provided, the customer has no right to damage claims
based on colour deviations.
Proof specifications: According to FOGRA standard. With FOGRA
Medienkeil 2.0 or 3.0 according to standard, PSO_LWC_Improved_eci.icc for
contents as a rule paper type 3 FOGRA 45L – according to standard, ISOcoated_
v2_eci.icc for cover as a rule paper type 2 FOGRA 39L – according to standard.
For further information on pdf format pre-settings see www.pdf-club.de
or contact our technical hotline on +49 (0) 81 91/1 25-3 38
6 Terms of payment:net within 14 days after date of invoice,
2% discount in case of payment prior to due date,
3% discount in case of payment by direct debit
Bank details:Sparkasse Landsberg
bank code number 700 520 60
account number 37754
IBAN: DE 02 7005 2060 0000 037754
SWIFT (BIC): BYLADEM1LLD
4
2016
Information Sheet
Formats
Mediakit
1/1 page
178 x 257 mm
Junior-Page
126 x 178 mm
bleed
216 x 303 mm
bleed
145 x 203 mm
1/3 page
upright
56 x 257 mm
1/3 page
oblong
178 x 83 mm
bleed
75 x 303 mm
bleed
216 x 106 mm
2/3 page
upright
117 x 257 mm
2/3 page
oblong
178 x 169 mm
1/2 page
upright
86 x 257 mm
1/2 page
oblong
178 x 126 mm
bleed
136 x 303 mm
bleed
216 x 194 mm
bleed
105 x 303 mm
bleed
216 x 149 mm
1/4 page
86 x 126 mm
105 x 149 mm*
1/4 page
upright
41 x 257 mm
60 x 303 mm*
1/8 page
86 x 62 mm
105 x 85 mm*
1/8 page
upright
41 x 126 mm
60 x 149 mm*
1/4 page
oblong
178 x 62 mm
216 x 85 mm*
1/8 page oblong
178 x 29 mm
216 x 52 mm*
*bleed
*bleed
Bleed formats including 3 mm trim
5
2016
Special
placements
Mediakit
Inside front cover
Outside back cover
Top placement:
exclusive, next
to the editorial
Hier könnte
Ihre Anzeige
stehen
Hier könnte
Ihre Anzeige
stehen
Table of contents
Cover Gatefolder
Centerfold
05/12
•
Mai · B 30510
Einzelpreis 15,- €
www.konstruktion.de
Leistung
effizienz
Hydraulik
Was ein gutes Hydrauliköl auszeichnet –
und wie man es findet
Seite 32
Pneumatik
Was sich derzeit in der
Mikropneumatik bewegt
Seite 44
Automatisierung
Schleusen-Neubau mit innovativer
Hydraulik-Messtechnik
Seite 56
Ihre
Anzeige
zukunft
Alles für die
Hydraulik
50 Jahre Dienstleistungen und
Komponenten von Hansa-Flex
Seite 24
Ihre
Anzeige
2
CENTERFOLD
Ihre
Anzeige
LOGO
•
ifm electronic gmbh
Friedrichstr. 1
45128 Essen
Telefon 02 01 / 24 22-0
Telefax 02 01 / 24 22-1200
E-Mail [email protected]
Musterheadline
Interview mit Wolfgang Losert, Geschäftsführer von Eolotec
Musterunterzeile angaben grafik
801
Kompakt und punktgenau
308
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native zu bisherigen Standardsensoren, zumal sie mit diesen preislich
auf dem gleichen Niveau liegen. Ein weiterer Vorteil ist die einfache Bedienung und zentimetergenaue Schaltpunkteinstellung über Plus-Minus-Tasten und Display beim O5D oder mittels Dreh am Stellring (EasyTurn) beim OID. Glänzende, matte, dunkle oder helle Objekte gleich
welcher Farbe – OID und O5D bieten immer eine zuverlässige Ausblendung des Hintergrundes. Der beliebige Einfallswinkel gestattet flexible
Einbaupositionen und vereinfacht som
3
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413
Untertitel
Auch die Sensorik entwickelt sich ständig weiter. Eine neue Generation von Geräten mit Lichtlaufzeitmessung schickt sich an, die klassischen Einweg- und Reflexlichtschranken zu ersetzen.
Zuverlässige Hintergrundausblendung und farbunabhängige Erkennung bei zentimetergenauer Schaltpunkteinstellung zeichnen die beiden neuen optischen Sensoren O5D und OID von ifm Electronic aus.
Auch glänzende Oberflächen wie zum Beispiel Edelstahl detektieren die
Geräte der PMDLine-Serie mühelos. Große Tastweite, präzise Hintergrundausblendung, sichtbares Rotlicht und eine hohe Funktionsreserve
vereint diese Neuentwicklung mit PMD-Technik (Photo-Misch-Detektor)
zusammen in einem Gerät. Damit sind die Geräte eine intelligente Alter-
•
EXPORTWELTMEISTER
Headline Headline Head
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3998
416
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956
108
184
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89
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123
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148
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62
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interregionaler Handel
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103
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Your advertisement
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den QR-Code mit Ihrem
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Infos zur Nutzung des QR-Codes
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finden Sie unter www.
konstruktion.de/qrcode
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■
ke NEXT
Crossmedia
Zusätzliche Informationen
wie ein Video
und weiterführende Links
finden Sie unter
www.konstruktion.de/
XXXXX
02_gt_bd_e0 esendit ute conse molor at.
Hintergrundwissen
Musterheadline
■
■
■
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flu_centerfold.indd 6-9
Riorrovid qui consecupta provid
milias et aceat labo. Et qui
consequ ossitiorunti dit ea cum
alia nonseni hicium exceptatio
omnia senda as dia eossitis di
officil iquisqui que por sitatures
/
5
9
22.07.2014 13:54:23
22.07.2014 13:53:55
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09/2015
www.fluid.de Einzelpreis 30,- € September 2015 30484
D A S U N A B H Ä N G I G E T E C H N I K M AG A Z I N
HYDRAULIK
Hydrauliköle für die
Lebensmitteltechnologie
DRUCKLUFT
MECHATRONIK
Reportage: Zu Besuch bei
Ventilsteckverbinder
38 einem Leckagedienstleister 56 aus einer Hand
76
Lassen Sie Luft
nicht verpuffen
Expertenrunde: Spezialisten
von Aventics, Festo und
Kaeser Kompressoren
erklären, wie sich Druckluft
effizient nutzen lässt S. 50
Hydraulik in Pressen:
Wie man die Energieeffizienz steigert S. 34
21.08.2015 19:54:18
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6
Distribution by target groups
Business and industry
Share of total
circulation
% Machine building industry
Production of equipment for electricity
generation and distribution
Trade (technical trade)
Construction of road vehicles and road vehicle
components (ship, rail, aircraft and spacecraft
building)
copies
% 77.89,100
4.3
3.8
505
442
copies
1 – 99 employees
45.0
5,256
100 – 199 employees
13.1
1,538
1,894
16.2
7.7
1000 plus employees
12.1
902
1,416
Size of unit not known
2.8
Others
2.1243
rounding difference
1.0
112
100.0
11,699
Distributed circulation
333
3.7435
Research and development
3.5
411
Other industrial sectors
3.9
451
Others
2.1243
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112
100.0
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Size of business unit
Share of total
circulation
Position
Share of total
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% copies
Technical management, company directors
Construction management, research and
development, testing
Production, techn. office, maintenance,
measuring and control technology
Purchasing, sales, distribution, marketing
Other positions (productmanagement,
quality, manufacture)
Others
Rounding difference
25.1
2,938
49.6
5,809
8.4
10.3
985
1,205
7
3.3
384
2.1243
1.2
135
100.0
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BUSAK + SHAMBAN GMBH & CO
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RUBRIK t SUBRUBRIK
RUBRIK t SUBRUBRIK
Härtetest für die Technik
03_tt_ut Unterzeile
03_tt_vr Urero odit lam delenim il erostrud magnim niam vullamconse mod tat. Ute magnis dignim Urero
odit lam delenim il erostrud magnim niam tat. Ute diam vendip eriliquis at. Urero odit lam delenim il
erostrud magnim niam vullamconse mod tat. Ute magnis dignim Urero odit lam delenim il erostrud
magnim niam tat. Ute diam vendip eriliquis at.
consenisi.Exeros do
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accum velit augiatue etum
iusto exer
04_k1_dc
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sumsa ndiam, susto estrud modolum quamcomin hendre ex et, conum nonsecte feuguer iuscilla aliquis eugait praesendre velisit vel eliqui
Musterfirma
www.Musterfirma.com
RUBRIK t SUBRUBRIK
8 FRAGEN
01
02
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atem iniam, consed tet vercinc illaort isisim iusto enisi
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sequamc onumsan utat nulputat. Andre magnim volobore dunt
03_tt_zw Zwischentitel schreiben
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lobortis non volor iure feum in hendit lumsandreet laortie tet, suscilit aciduisi blam dolorper si tie er iureet, conse delesequat. Ut ullum digna conse magna faci eu faccummy nit at. Periur
■
01_gt_bu_st conse magnit lorero dunt nullandrero
consenisi.Exeros do corperostin esequamconum estrud
del exeros dunt accum velit augiatue etum iusto exer ad
dolortis aut autat, cortisseniam ing ea faci blaor alisim
dolobore magnis nullaor auguero od tin utpat. Olor in et,
Was ist Ihre größte Aufgabe in
den nächsten zwölf Monaten?
Die Schärfung unseres Markenauftritts. Bott nach außen
als das zeigen, was uns im Kern
auszeichnet: Smart Hydraulics.
06
07
26
05
10
Zur Person
Nico D. Bott
Was darf man Ihnen auf gar
keinen Fall zum Geburtstag
schenken?
Ein Fasten-Wochenende.
08
Ihre Mitarbeiter halten Sie für…
Ehrlich, fair und möglicherweise
auch etwas stur.
Welches Buch lesen Sie gerade?
„Die Schleife an Stalins Bart“ von
Erika Riemann.
Nico Bott studierte Maschinenbau in Esslingen.
Während des Studiums
war er bei Daimler und
den Index-Werken tätig.
Seine Diplomarbeit verfasste er bei PSA in
Frankreich. Seit 2001 arbeitet er bei Wolfgang
Bott im Vertrieb, seit
2003 als Mitgesellschafter und Geschäftsführer.
fluid 09/2015
fluid 09/2015
flu_ID_Beitrag_Dummy_präsentation.indd 10-11
01
fluid 09/2015
flu_ID_Beitrag_Dummy_präsentation.indd 26
14.07.2015 11:07:25
RUBRIK t SUBRUBRIK
Immer mehr Hyb
03_tt_ut Unterzeile
ridantriebe
RUBRIK t SUBRUBRIK
03_tt_vr Urero odit
lam delenim il erostrud
odit lam delenim
magnim niam vullamconse
il erostrud magnim
mod tat. Ute magnis
niam tat. Ute diam
erostrud magnim
dignim
vendip eriliquis at.
niam vullamconse
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mod tat. Ute magnis
magnim niam tat.
dignim Urero odit
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il
eriliquis at.
lam delenim il erostrud
M
RUBRIK t SUBRUBRIK
The new layout makes fluid
even more attractive to readers
and advertising customers
Technik im Detail
04_k1_tt_st headline
RUBRIK t SUBRUBRIK
■
MAGAZIN
04_k1_bd_e0_Aufz
ählung_hängend
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diat.
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aut la facipis ad essent
ut ■ Quat, suscin
in veliquat acilissi.
ut aliquis ciliqui blan
ullan hent wis dunt
nullaor alit nis augue
euisi.
11
14.07.2015 11:07:11
Interview: Felicitas Heimann,
Redaktion
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conse dolorpero
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blam qui bla consequat,
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Betriebsdruck
120 bar, maximal 135
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eu
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Drehzahl
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nos elesed tet exer
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Baugröße
008
zzriliquate magnim
etuerostrud minibh eseniat
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■
■
Meldung des Monats
■
Personen des Monats
03_tt_st_middleware
Musterheadline
quat. Conullan henibh ea augiametum dui et, consecte facil ing ex
ea consent adit lan utat. Agna feummy nons nulla faci te con vero
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Ihre Mitarbeiter halten Sie für…
Ehrlich, fair und möglicherweise auch etwas stur.
04
Sie werden unvorstellbar
reich: was tun Sie?
Das gehört nicht zu meinen
primären Zielen im Leben.
Wenn es so wäre, würde ich
trotzdem nicht allzu viel ändern.
You can expect many more innovations from the
September 2015 edition onwards - both in
print and online. We constantly focus on
quality because there is always room
for improvement.
wenn möglich was
freigestelltes
DEm dipsum zzriuscip estrud euis eugue dolor sum
venim doluptatue feugue
diat. Nibh elent nonsenibh ero dolortio Max
Mustermann duisse dunt
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euis ea augiat praesecte vel dolum ipsuscidui blan.
euis ea augiat praesecte vel dolum ipsuscidui blan.
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erostrud magnim niam tat. Ute diam vendip eriliquis at.
Gemeinsam mit Wissenschaftlern der Fakultät für Elektrotechnik und Informationstechnik der TU Dortmund und weiteren zahlreichen Industriepartnern werden
im Kompetenzzentrum für Elektromobilität künftig Prüf- und Testverfahren für die
elektrische und kommunikationstechnische Interoperabilität von Elektrofahrzeugen, Lade- und Abrechnungssystemen und
dem Stromversorgungsnetz entwickelt sowie die zugehörigen Randbedingungen geschaffen. „Das Kompetenzzentrum wirkt
als Hotspot für den Aufbau einer wettbewerbsfähigen Elektromobilitätsindustrie in
NRW“, kommentiert Gerhard Pohlmann,
Geschäftsführer des Unternehmens EMC
Test NRW. To eumsan vel ulla facilla feuis
ad tet alit aut nis atue consequisit doloreet
ulla faccummy nos adigna augue molor sit
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eu feu faci te duipit autat inci te feugue
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03_tt_dc
03_tt_dc
03_tt_st_shortware Headline
03_tt_dc
03_tt_dc
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4
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tiscilisit init num doloborper alit, sed et dionse feugait iurem aut
lamet prat. Laore te etumsan el er init vel eu facing etummodiam,
Was wollten Sie werden, als Sie noch Kind waren?
Ingenieur. Ich wollte schon sehr früh in dem elterlichen Betrieb
arbeiten.
fluid has since become a well established partner of
manufacturers and users of fluid technology drive and
automation solutions and is regarded as the mouthpiece
of an industry that is always taking on new challenges. We
have an online and print presence.
01_gt_bu_st tio eu faccum digna at acin utat.Sequat
dolorper si enismodolore coraci tat lut
lobore corperos nulland rercing enis nisim irit alis nis at, si.
03_tt_zw Zwischentitel schreiben
02_gt_bd_e0 nullan venim numsan henisit adiam venim vel ullum
adit adiamcon et iure tat, corpercil dolortie et wis eugiam, verilis at
lum dolorper susci essit vulla conulla adit dolor sit prat vullaore
dolor sequat. Dui ex ea feugai t am inci blam vero eugiamet, quis et,
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luptat amcon hent dipis nim zzriustisi bla feum iril er sit lorem do
essim quat. Igna feugait am, cons nostrud ercilit praesenisi.
03
Wovor haben Sie Angst?
Angst wäre vielleicht übertrieben, aber mich beunruhigen
verschiedene politische und gesellschaftliche Entwicklungen.
With its foundation and the adoption of its name in 1968
fluid combined oil hydraulics and pneumatics for the first
time. The entire sector is now called fluid technology. Many
specialist magazines have adopted this journalistic style.
M
an Nico D. Bott,
... an Nico
D. Bott,
Wolfgang
Wolfgang
Bott GmbH
& Co.
KG
Ihre Meinung an
[email protected]
www.xing.com/net/ke
www.facebook.com/ke-next.
Autor
Max. Mustermann,
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14
fluid 09/2015
■
■
■
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14-15
fluid 09/2015
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15
14.07.2015 11:07:17
03_tt_st_shortware Headline adgfgsdfg
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dolorper si enismodolore coraci tat lut
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fluid 09/2015
fluid 09/2015
Technik im Detail
5
14.07.2015 11:07:02
Musterfirma/Musterprodukt
Pumpen-Typ
Verdrängungsvolumen
Betriebsdruck
Drehzahl
Baugröße
02
RUBRIK t SUBRUBRIK
Axialkolben-Verstellpumpe
8 cm3/U
120 bar, maximal 135 bar
500 bis 2000 U/min
008
RUBRIK t SUBRUBRIK
Die fluid Expertenrunde
Planning from the
3-5 Companies meet to discuss current issues at our premises. The expert meeting
is broadcast live for certain events or subsequently edited as a video and made
available online. A summary of the content appears as a cover story in the next
edition of fluid.
bottom (line) up
Despite increasingly tight public spending, investment in everyday cycling
makes better economic sense than ever, writes Richard Risemberg - and
here’s why
T
The fluid expert session is exclusive
and always right up-to-date.
1
here aren’t any prizes to be won for stating that the global recession has put a squeeze on
government spending around the world. But the accompanying increase in focus on budgets may mean that many more infrastructure projects are judged on their commercial
considerations alone, and that local authority planners become accountants concerned only with
the “bottom line”. However against this backdrop of bean counting and penny pinching, investment in cycling mobility now, more than ever, continues to make sound economic sense.
Once the province of lone-wolf commuters in all but a handful of developed nations, cycling is
being taken up by ordinary workers as well as shoppers, diners and students. These people see the
bicycle as an effective way to get around town, not as a means to participate in sports or whiteknuckle adventures. Encouragingly, this change is being seen all across the US, the nation with an
almost obsessive love affair with the car. City after city - from bustling New York and Los Angeles
to smaller towns such as Columbia, Missouri - is edging closer to the Dutch planning goal of a
bicycle network designed around “a sixty-year-old woman with two bags of groceries” Nonsequias mo mi, seque et fugiam di cum re, tempos arume simaxim olorias siniscius eatium quat eum
2
8
02
03
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3
➜
01
Fascinating technology – that applies more to fluid than any other field in the
specialist magazine market. The powerful applications of hydraulics in tunnel
boring machinery, hydropower plants, construction and agricultural machinery
and offshore and underground equipment are extremely impressive as are those
used in stage and elevator technology. The finer pneumatic fields of application,
such as medical technology, robotics, chemical technology and controllers, which
ensure that doors close as if by magic, are also inspirational solutions. There can
be no construction machinery without sensor intelligence, no compressed-air
systems without safety technology and no flow rate without measuring systems.
Seals, ball valves, filters, rotary unions, hoses, pipes, shock absorbers, couplings,
oils and much more – fluid conveys knowledge and inspiration to readers, designers and developers.
fluid 09/2015
fluid 09/2015
9
14.07.2015 11:07:07
03
Production and operational management
Corporate management,
technical management
Designers and developers
07
Other
18
23
fluid is a "must read" as the market leader amongst the
drive technology magazines in Germany. Whether you
are a manufacturer, user or service provider in this market,
no other magazine
52
fluid's target reader group decides
on the selection of components
specializing in drive technology is as well-known and
popular as fluid.
Information as percentages
10/11
2016
Mediakit
Address rental
Customer acquisition with TOP decision-maker addresses
We offer you an exclusive database which is up-to-date and contains highly specific target groups.
We constantly check our data as we view intensive contact with our readers and delivering on their
requirements as decisive quality factors. Our database now includes over 500,000 qualified addresses. This data pool can be filtered to ensure that your desired target group is precisely reached.
Boost your sales success and tap new revenue potential with the targeted and customized addressing of these decision-makers via a post mailing.
Your advantages
Advantages of post mailings
• High quality and up-to-date addresses: Ensured by regularly sending out
trade publications to readers as well as continuous address cleansing and
qualification
• Personalized address: Decision-makers on the 1st and 2nd management
levels as well as specialists
• Flexible use of addresses: Single, multiple or constant use
• Billing based on net quantity used: Compared against your database
•
•
•
•
Wide-ranging selection options
•
•
•
•
•
Sector
Decision-maker by position and function
Readers of specific trade publications
Number of employees
Region (post code/Nielsen)
Address conditions and general conditions
Measurable feedback
Ideal advertising medium for acquiring new customers
Wide-ranging and flexible design options for the mailing content
Attention-grabbing through personalization
within the advertising message
• Ideal for integrating into a cross-media advertising campaign
• Temporal flexibility for the date of dispatch
What our customers say
“We regularly use the decision-maker addresses from verlag moderne industrie for acquiring new trade fair visitors through mailings as we are able to
precisely filter our core target group using the many selection options. The
feedback to the mailings to date has substantially exceeded our expectations.” Waltraud Speicher, Managing Director of Meorga GmbH
Optional full service - We take care of EVERYTHING!
Advice
We advise you regarding selecting the target
groups, determine the potential of your desired
target group in a completely non-binding and
free-of-charge service, and if requested produce
an offer for full-service solutions.
Address conditions:
• Company address with contact person for one-off use for a postal mailing:
€ 0.195 per address
• Company address without contact person for one-off use
for a postal mailing: € 0.175 per address
• Discount for multiple use: 10% from 2nd use, 15% from 3rd use
(multiple use has to be declared with initial order)
• Database/selection flat-rate: € 180.00
• Minimum order volume: € 490.00 (incl. database/selection flat-rate)
• Minimum order: 70% of the delivered addresses (in an address comparison)
Address comparison
We compare the rented addresses to your existing customer base.
Production
We take on the printing of the advertising, no
matter whether standard or special formats.
All prices are net plus VAT.
General conditions:
• Addresses are approved for rental for postal mailings, it is however not possible to purchase the addresses.
• Only the party reacting to the mailing is passed over into the ownership of
the advertising party.
• The addresses themselves are not directly handed over to the advertising
party.
The further processing has to be carried out by a third party
(print marketers or data processers).
• The address price is independent to the number of selection criteria.
Test mailing
Mailing service
We take on the packing of the advertising material, optimize postage and are responsible for
dispatching the mailing.
Creation
In close cooperation with you, we develop the
advertising concept and take on the design and
realization of the advertising material.
Get in touch with me today:
Test us! Small numbers of addresses are possible for a test in order to
ensure greater planning certainty for your mailing.
Gabi Claus
Tel.: +49 (0) 8191 125-319
Fax: +49 (0) 8191 125-555
E-Mail: [email protected]
We inform you of the potential of your desired target group free-ofcharge and without obligation.
12/13
2016
Online advertising
Website
Mediakit
NEW!
Website address www.fluid.de
1
Billboard Ad
Advertise where your target group surfs!
Brief overview: fluid.de – The digital platform for deid.de
signers and developers, CEOs, heads of technology and
www.flu
production and operational directors. Our journalists,
er 2015
Decemb
who possess extensive expertise and many years of experience, guide users through the world of fluid technology
their coverage of which is extremely up to date.
fluid.de provides information and inspiration, offers advice and provides specific support with many technical matters. Users can find inspiration in image galleries and videos in an enjoyable way while tools, such as
collections of formulas, monthly survey results, a knowledge database and
from 2016 a product search engine, provide tangible utility value.
fluid.de is highly impressive with its compact and up-to-date professional
knowledge and exacting quality standards.
Wallpaper
(Leaderboard +
Skyscraper)
Leaderboard 1
Sticky
Skyscraper
Skyscraper
1
Contact for Online-advertising:
Gabi Claus
Tel: +49 (0) 8191/125-319
[email protected]
Leaderboard 2
Rates and technical information
Banner
Format (in pixels)
Placement
TKP
Billboard Ad
940 x 250
above header,
all sections
€ 230.00
Leaderboard
728 x 90
above header,
all sections
€ 190.00
Skyscraper
(sticky)
160 x 600
right outer side
all sections
€ 135.00
Wallpaper
160 x 600
und 728 x 90
top and right
outer side
all sections
€ 265.00
Format (in pixels)
Placement
Price per week
Superbanner
728 x 90
in content, only
homepage
€ 780.00
Leaderboard
1+2
160 x 600
left outer side,
all sections
€ 620.00
Full-size banner
1+2
468 x 60
in content,
all sections
€ 370.00
Content-Ad 1+2
300 x 250
in content,
all sections
€ 780.00
940 x 90
bottom screen
edge,
all sections
€ 1.620.00
Banner
Baseboard Ad
(sticky)
Content Ad
1
Power
Sponsoring Umfrage
on a particular topic supported by you on the homepage
from the editorial (or suggested by you)
Produkt der Woche
Your product is exclusively presented on the homepage with
around 3,500-character-long
text and up to two product or
company illustrations. Incl.
one-off dispatch with our
newsletter
line
IVW On !
ü
r
gep ft
Content Ad
2
Chefredakteur
Ingrid Fackler
Chefin vom Dienst
Florian Blum
Redaktion
Felicitas Heimann
Redaktion
Julia Lansen
Redaktion
Dagmar Oberndorfer
Redaktion
€ 550.00
€ 650.00
Tel.: 08191/125-0
Fax: 08191/125-444
www.mi-verlag.de
The respective latest information on online types of advertising and visitor
numbers is available at www.konstruktion.de/mediadaten.
Data supply: A
t least 1 week before going live
via e-mail to [email protected]
Banner website:
Format: (Animated) GIF format, JPG, Flash, HTML, DHTML banner
Color scheme: RGB; M
aximum file size: approx. 40 KB
Further information: When supplying an animated ad, please also produce
and send a static advert. When supplying a Flash banner, please embed a
clickTAG variable in the Flash.
Banner newsletter:
Format: GIF format, JPG, HTML banner
Color scheme: RGB; Maximum file size: approx. 40 KB
Bank details: Sparkasse Landsberg
BLZ 700 520 60,
Kto. 37754
IBAN: DE 02 7005 2060 0000 037754
SWIFT (BIC): BYLADEM1LLD
ke_next_Internet_NEU_210x297.indd 1
Price per week
Angela Unger
Redaktion
Baseboard
Justus-von-Liebig-Str. 1
86899 Landsberg
Special forms of advertising
Type of advertising
Skyscraper
2
14/15
21.08.2015 10:52:53
2016
Mediakit
Online advertising
Newsletter
The newsletter from fluid
Our editorial team will provide designers and developers, CEOs, heads of
technology and production and operational directors with the latest news
and highlights from the industry on a weekly basis from October 2015.
You will achieve outstanding figures in terms of attention and relevance with
your advertising in the appropriate subject environment.
Type of advertising
Format (in pixels)
Price per week
Content Ad
GIF 300 x 250
€ 490.00
Full-size-banner
GIF 468 x 60
€ 410.00
GIF 728 x 60-90
€ 540.00
Superbanner
Super-Banner
Data supply:At least 1 week before dispatch to:
[email protected]
Format: GIF-Format, JPG, HTML-Banner
Color scheme: RGB
maximum file size: approximetely 40KB
The special newsletter from fluid.de
You have the opportunity to address the exclusive target group of fluid.de
using a stand-alone newsletter. Design a newsletter with your contents and
take advantage of the opportunity to address potential customers on a target-group-specific basis and to benefit from fluid‘s good reputation. The
newsletter is sent in the name of fluid.de but only contains your content.
We offer various options for your
stand-alone newsletter:
Stand-alone newsletter standard
Variant 1: On the basis of our template
Our service: Production and dispatch based on layout template
including correction loop with test
dispatch.
Variant 2: Based on your HTML
Our service: Integration and dispatch of your
stand-alone newsletter in our corporate layout incl. a correction
loop with test dispatch.
Price variant 1 + 2: € 3,950
Content Ad
Stand-alone newsletter exclusive
Variant 3: Programming of the
newsletter by the publisher
Our service: Production of the
stand-alone newsletter based on
your layout template and briefings
incl. two correction loops with test
dispatch.
Price variant 3: € 4,750
Coordination/lead time:
The possibility of implementation and the specific contents of
the stand-alone newsletter must
be agreed with us beforehand.
n
n
At least 14 working days before
the dispatch of the newsletter
Request our guidelines:
[email protected]
Fullsize-Banner
16
1
2016
Mediakit
mi-digitalservices
digitalservices - Your partner for the sustainable success of your website
mi digitalservices is part of verlag moderne industrie – with leading trade
publications, congresses and in particular online portals for industrial companies – one of the most important B2B information providers in Germany.
By specializing in industrial SMEs, the specialists at mi digitalservices and its
partner agency schalk&friends have extensive experience in industry marketing and use the right tools and techniques to maximize the effectiveness
of your online activities.
mi digitalservices and its team of certified SISTRIX and Google professionals
offers expert and efficient online services in the fields of search engine marketing, also known as Google AdWords (SEM), and search engine optimization (SEO) incl. link building.
The IVW-certified portals such as produktion.de, konstruktion.de and
automobil-produktion.de are among the most popular online sites for
engineers and managers at German industrial companies. They can be used
by our Google professionals to strengthen customer campaigns, particularly
with regards to SEO.
Range of services
Consulting and
implementation
Content marketing / native
advertising
• Individual campaigns via
the mi-verlag network.
• Exclusive placement of
company information
• Newsletter campaigns
• Thematic specials
• Whitepapers
• Section sponsorship
Strategy, planning and implementation
Web & mobile
• Corporate websites
• Microsites, landing pages
• Shop systems
• Intranet solutions
• Content management
• CRM systems
• Newsletter dispatch tools
• Mobile apps
Online marketing
• Search engine
optimization (SEO)
• Search engine marketing
(SEM/SEA)
• Facebook campaigns
• Lead generation
• E-mail marketing
• Social media
Modules and conditions SEM, SEO, link building and content marketing
Search engine marketing
Search engine optimization
• Joint establishment of the keyword catalogue.
• Establishing the campaign with ads and
keywords.
• Analyzing the SEM strategy of competitors.
• Continuous checking of ad and keyword performance as well as offers.
• Constant optimization and development of the
account.
• Monthly AdWords report.
• Analysis on-site, keyword position,
competitive situation.
• Concept, keyword definition, SEO strategy.
• Implementation requirements on-site.
• Implementations off-site/link building via the
portal of mi verlag.
• Monitoring, tracking and monthly SEO report.
Costs
• Campaign management from € 1,000/month
(per campaign/account/language) plus Google
media volumes plus VAT.
• Account management and/or setup/media
planning is offered on a case-by-case basis
depending on workload
• Minimum period: 4 months
• Additional modules: Landing page analysis,
conversion optimization, landing page creation.
You can get more
detailed information at:
www.mi-verlag.de/digitalservices
Link building & content marketing
• Featuring target group-relevant content
in our media network on new customers and improved visibility in search
engines. After all, your customers are
not the only ones that enjoy high quality
content - the relevant search engines
also view legitimate and relevant content very positively!
Costs
Costs
• From € 1,000/month plus VAT.
• From € 800/month plus VAT.
• Additional modules: Advising/support in
implementation or direct realization of the
SEO measures. Permanent SEO monitoring of
up to 3 competitor domains. Continuous keyword and content optimization. Stand-alone
newsletter, white papers, product of the week,
web videos, business directory, online customer
surveys.
• Permanent optimization and coaching from the
seventh month onwards
• With your exclusive product and company information (incl. image or video material on the
IVW-certified mi websites and their newsletters
of the same name)
Contact: mi-digitalservices
Andreas Stegmann
Tel.: +49 81 91/125-458
Fax: +49 89/21 83-96 04 18
E-Mail:
[email protected]
18/19
Test
our !
rk
netwo
2016
Mediakit
Special Issues
Experts rounds
fluid MARKT
Markt 2014
Dezember · B 30510; Einzelpreis15,-; €; www.konstruktion.de
Weit mehr als nur
Edelstahl
Produkt- und Serviceprogramm von Parker
bietet deutliche Einsparpotenziale Seite 108
Hydraulik
Was Hydraulikzylinder in
Klappbrücken leisten
Pneumatik
Proportionalventile
in der Medizintechnik
Automatisierung
Elektrik und Hydraulik zum
Aktuator kombiniert
Zubehör
Wenn es im
Hydraulikfilter blitzt
Seite 54
Seite 84
Seite 104
Seite 112
k
wer en
lage ress
hsch n-Ad nche
Nacerante uidbra 1
M
Lief r die Fl ite
Se
fü
29.11.2013 09:07:52
Copy deadline:
Publication date:
22.11.2016
15.12.2016
The current price list applies!
3-5 companies meet at our premises to discuss a special topic. In addition to
the exchange of experience and no end of new ideas, these companies also
receive:
n Cover page of fluid
n Cover story of fluid
n Special newsletter
n Online article with survey of logged-in users
n Possible video clip on our sites, on YouTube and also for your own usage
fluidtechnik
EINE SONDERAUSGABE DER ZEITSCHRIFT FLUID
Juli · B 30510 · www.konstruktion.de
Z U B E H Ö R F Ü R H Y D R A U L I K U N D P N E U M AT I K
Schläuche
Immer auf Achse
Unterwegs mit dem Schlauch-Service
Dichtungen
Höher, schneller, billiger
Dichtungen mit Leistungsgrenzen
Automatisierung
Klein, aber oho!
IO-Baugruppen sparender verdrahten
Seite 16
Seite 28
Seite 80
The special edition is focused exclusively on
accessories for hydraulic and pneumatic applications. The thematic environment is sure to
attract maximum interest among your target
group.
fluidtechnik has an increased circulation of
20,000 copies: a long-term advertising medium
which stays with the recipient for one year.
Copy deadline:
Publication date:
Highlight auf den
zweiten Blick
ifm Electronic mit neuem Drucksensor PN7
Seite 76
hnik
ec
ngst ge im
indu drin takt
VerbSchnei nden 54
e
Seku Seit
The fluid expert session
The best-selling annual purchasing guide for
hydraulics, pneumatics and accessories with a
circulation of 20,000 copies offers designers
and developers an extensive overview of products in the field of fluid technology and their
providers.
With the leading “Guide to sound product
selection” you will ensure visibility to your
potential customers throughout the whole of
next year.
Price per company: € 2,900
23.06.2016
18.07.2016
Examples of topics: Energy efficiency despite pneumatics, electrical systems
versus hydraulics, Industrie 4.0, compressor technology, machine safety, service,
availability...
The current price list applies!
25.06.2014 11:23:47
20
General Terms and Conditions for Advertisements, Supplements, Digital and Online Advertising
3. If an order is extended, the customer shall be entitled to a retroactive discount provided that the basic order was originally eligible for a discount.
Said entitlement shall lapse if not claimed within one month of expiry of the advertisement year. If an order fails to reach the forecast order volume,
the excess discount granted shall be subsequently invoiced to the customer.
4. Unless otherwise agreed, following receipt of the invoice orders shall be paid for within the period specified in the price list. The so-called prenotification deadline after the SEPA Core Direct Debit has been shortened to four days. In the event of payment default, dunning and collection
expenses shall be charged to the customer. In the event of payment default, the publisher shall be authorized to defer delivery on a current contract
until payment is made, as well as require advance payment. In case of reasonable doubt concerning the customer's ability to pay, the publisher shall
be authorized, including during the term of an overall contract, to deviate from an originally agreed due date of payment and to make the publication of further advertising material dependent on advance payment and the settlement of outstanding invoiced amounts. Erroneous invoices may
be corrected by the publisher within six months of issue.
5. All prices exclude statutory VAT on the day the invoice is issued.
6. For orders from abroad which are not subject to VAT, the invoice shall be issued without VAT. The publisher is entitled to charge VAT retroactively
should the tax authorities confirm that the advertising order is subject to taxation.
7. In the event of a decrease in circulation, if the customer has concluded a contract for multiple advertising materials it shall be entitled to a discount if, as an overall average for the advertisement year which commences with the first placement, circulation falls short of the average circulation quoted in the price list or elsewhere, or – if no circulation is specified – falls short of the average circulation sold (if sales figures are not available,
then the average actual circulation) in the previous calendar year. A decrease in circulation shall only constitute a defect entitling the customer to
a discount if a specified circulation was underachieved by at least 20%.
Any other entitlement to price reductions on contracts is excluded if the publisher has notified the customer of the reduction in circulation in such
timely manner that the customer was able to withdraw from the contract prior to publication of the advertising material. Said entitlements to price
reductions for customers who are business persons lapse 12 months after publication of the advertising material.
§1 Validity, Exclusivity
1. For the acceptance and publication of all advertising orders and follow-up orders these General Terms and Conditions are exclusively applicable,
together with the publisher's price list valid at the time the contract is concluded, whose provisions constitute an integral element of the contract.
The validity of any General Terms and Conditions of the customer is excluded to the extent that they do not conform with these General Terms and
Conditions.
2. These General Terms and Conditions apply mutatis mutandis to orders for supplements. Supplements shall only be accepted by the publisher
following submission of a sample and checking by the publisher.
§ 2 Offer, Conclusion of Contract
1. Conclusion in the meaning of the General Terms and Conditions set out below is a contract on the publication of one or more advertisements,
third-party supplements or other advertising media of an advertiser or other commercial inserts in printed form for the purposes of distribution.
2. Orders for advertising material may be placed in person, by telephone, in writing, by fax, by e-mail or via the internet. The publisher is not liable
for transmission errors.
3. A contract shall not be deemed to exist until the publisher issues an order confirmation in writing. The price list valid at the time the order is
placed shall apply.
4. At the publisher's due discretion it shall be authorized to decline orders and individual releases of advertisements that occur under an overall
conclusion of contract. This applies in particular if their contents violate laws or official provisions, or were considered objectionable by the German
Press or Advertising Council in a complaints procedure, or if their publication is deemed unacceptable to the publisher due to their content, origin
or technical format or, due to their format or presentation, would lead the reader to believe that they constitute editorial content, or if they contain
advertisements by third parties. The publisher shall make its refusal known immediately upon acquiring knowledge of the relevant contents.
§ 3 Contract Implementation
1. Orders must be completed within one year of conclusion of contract, commencing with the first placement (publication) of the advertising
material.
2. The customer shall supply the publisher in good time with all content, information, data, files and other materials ("copy") that are necessary for
the advertising material, and these shall be complete, free of errors and viruses and shall conform to the contractual agreements. If copy is transmitted digitally to the publisher (e.g. by CD-ROM or e-mail) it must be exclusively sent in locked files, i.e. in files in which the publisher is unable to alter
the contents. The publisher shall assume no liability for the faulty publication of advertising material which has been sent in open files (e.g. in files
saved in Corel Draw, QuarkXPress, Freehand). Files which belong together must be sent or saved in a common directory (folder). In the event that
the customer digitally transmits print copy for color advertisements, the customer shall, at the same time, supply a color proof and proof protocol
or measurement protocol. Should the customer fail to comply with this stipulation it shall not be entitled to compensation in respect of any color
variations which may occur. The customer warrants that all files supplied are free of computer viruses. The publisher shall retain the right to delete
files containing computer viruses. No claims on the part of the customer shall derive from such action. The publisher also reserves the right to claim
damages if the computer viruses cause further damage at the publisher. The publisher shall immediately demand replacement of clearly unsuitable
or damaged copy. Copy shall only be returned to the customer if specifically requested. Failing this, it shall become the property of the publisher.
The obligation to store all documents which are sent expires three months after publication of the respective order.
3. Costs for the production of ordered copy, films or drawings shall be borne by the customer, which shall also bear all costs for changes to originally agreed versions requested by the customer or for which the customer is responsible.
4. Proofs shall only be supplied upon express request. The customer shall bear the responsibility for the correctness of the returned proof. In
the event that the proof is not returned to the publisher on time, the customer shall be deemed to have authorized the advertising material.
5. Upon request the publisher shall furnish an advice of the advertising material together with the invoice. In the event that such an advice can no
longer be obtained, the publisher shall instead send confirmation that the advertising material has been published and distributed.
6. The design and labeling of advertorial styled advertising material must be agreed with the publisher in a timely manner prior to publication.
Text-style advertisements must be distinguishable from the magazine text by their typeface. The publisher shall be entitled to clearly label advertising materials as advertisements if they are not recognizable as such.
7. Replies sent to box number advertisements are kept up to four weeks following publication of the relevant advertisement and are sent to the
customer by regular mail (even if the said replies have been sent by express or registered mail). Notwithstanding this, the publisher assumes no
responsibility for the safekeeping and timely forwarding of the offers.
8. The advertising deadlines and publication dates stated in the price list are non-binding for the publisher. The publisher is entitled to adjust them
at short notice to suit the production run.
9. Orders may only be canceled in good time, no later than the advertising deadline, and in writing, by fax or by e-mail. Customers must pay for
advertisements which have already gone to press. Otherwise, the publisher may demand reimbursement for any costs incurred until the cancellation notification, in accordance with statutory regulations.
10. The customer is responsible for the content and the legal permissibility of the advertising material. The customer indemnifies the publisher from
any claims of third parties stemming from the publication of the advertising material, including reasonable costs for legal defense. The publisher
is not obliged to verify whether advertising material affects the rights of third parties. In the event that the publisher e.g. becomes obliged by a
court ruling to print a correction or revision due to the released advertising material, the customer shall effect payment for said publication as per
the currently valid price list.
11. Advertising agencies are obliged, in their offers, contracts and invoices to those running the advertisements, to adhere to the price list of the
publisher. The commission paid by the publisher is calculated based on the net charge to the customer, i.e. following deduction of any discounts,
bonuses and discounts due to defects. A commission shall only apply to orders from third parties. The commission is only paid to advertising agencies recognized by the publisher and provided that the order is placed directly by the advertising agency, and that the said advertising agency is
responsible for furnishing the finished and ready-for-press printing copy and has registered its business as an advertising agency. The publisher is
entitled to refuse orders from advertising agencies if there are doubts as to the professional practice of the agency or its creditworthiness. Orders
by advertising agencies shall be made in their name and at their own expense. To the extent that advertising agencies place orders, in the event of
doubt the contract shall be concluded with the advertising agency. If an advertiser is to be the customer, this must be agreed separately and with
the name of the advertiser explicitly stated. The publisher is entitled to require the advertising agency to produce proof of its mandate.
§ 5 Warranty for Defects
1. No warranty is made for inclusion of advertising material in certain issues or editions, or in certain positions.
2. In the event the customer fails to follow the recommendations of the publisher regarding the creation and provision of copy, the customer shall
have no claims in respect of faulty publication. This shall also apply in the event that the customer fails to observe the other provisions of these
General Terms and Conditions or the price list.
3. Complaints must be lodged by the customer in respect of obvious defects not later than two weeks following receipt of invoice. For non-obvious
defects, the customer must issue a complaint not later than six months after publication. In the event the advertising material has been reproduced
with defects – despite prompt delivery of error-free copy and complaint in good time – the customer may demand a substitute placement appearance of the material without defects (subsequent fulfillment), however only to the extent that the purpose of the advertising material was
adversely affected. Claims for subsequent fulfillment are excluded if they subject the publisher to unreasonable expenses. In the event the publisher is given a reasonable time limit and allows it to expire, or refuses to perform subsequent fulfillment, or if the customer cannot reasonably be
expected to accept subsequent fulfillment or said fulfillment is unsuccessful, the customer shall have the right to withdraw from the contract or
bring a claim for a price reduction, to the extent that the purpose of the advertising material has been adversely affected. Withdrawal for minor
defects is excluded. Warranty claims from business persons shall lapse 12 months after publication of the advertising material.
4. In the event that defects in the copy are not immediately apparent but become apparent during processing, the customer shall bear the additional associated costs or losses incurred during production. In the event that defects in the copy are not obvious, the customer shall have no claims
in respect of inadequate publication. The same shall apply to errors in repeated placements of advertising material if the customer fails to draw
attention to said errors in good time prior to publication of the next placement.
5. The publisher accepts no responsibility for the accuracy of the quantity or quality of the material supplied by the customer (bound inserts, supplements etc.).
§ 6 Liability, Force Majeure
1. Claims for damages by the customer against the publisher are excluded, irrespective of the legal grounds, in particular claims arising from
delays, breach of contractual obligations, violation of the industrial property rights of third parties and tortious actions. This liability exclusion
shall not apply in the event of intent or gross negligence on the part of the publisher, its representatives and vicarious agents, or in the event
of ordinary negligence which leads to the breach of a contractual obligation which is material to the fulfillment of the contractual purpose, or
in the event that the claims for damages arise from a warranty of quality. In the event the publisher is liable on the merits, the claim for damages is limited to the foreseeable losses. This liability exclusion shall not apply in the event said damages were caused by intent or gross
negligence by the publisher, its representatives and vicarious agents, or if claims for damages are based on the Product Liability Act, or arise
in connection with injury to life, limb or health. To the extent that the publisher's liability is excluded, this shall also apply to the personal
liability of its employees, representatives, bodies and vicarious agents. All claims for damages against the publisher expire 12 months after the
point in time at which the customer became aware or should have become aware of the circumstances substantiating the claim.
2. In the event of force majeure and industrial dispute actions which are not the fault of the publisher, the publisher is freed from the obligation to
fulfill the order. No claims for damages shall arise from this.
§ 7 Concession of Rights
The customer warrants that it holds all rights necessary for the placement, publication and distribution of the advertising material. The customer
shall grant the publisher the necessary copyright, usage and performance protection rights and other rights which permit the use of the advertising
material for its intended purpose in the relevant advertising media, in particular the rights necessary for duplication, distribution, transmission,
dispatch, processing, presentation in the public domain, storage in a database, retrieval from a database and provision for download, in terms of
time, space and content and to the extent necessary for the execution of the contract. The aforementioned rights are in all cases granted without
geographical restriction and confer authorization for placement by all known technical methods and in all known forms of advertising media.
§ 8 Storage of Customer Data
Within the scope of business relations, the publisher stores customer data with the help of electronic data processing in accordance with the
statutory provisions of the Federal Data Protection Act. The publisher shall be entitled to forward gross advertising sales and comparable relevant
data of the customer at product level for publication purposes to companies whose business is the collection and evaluation of such information.
This data will be aggregated there and communicated to the market in anonymized format.
§ 4 Prices, Conditions of Payment, Discounts
1. The price for the publication of advertising material is based on the price list valid at the time the order is placed. The publisher may apply prices
which differ from those in the price list for advertorial styled advertising material, supplements, special publications and collections, as well as for
advertising material ordered following the expiration of advertising deadlines. Price changes in respect of orders already placed may be applied to
companies if the publisher has notified them thereof at least one month prior to publication of the advertising material. In the event of a price
increase, the customer shall have the right to withdraw from the contract. The right of withdrawal must be exercised in written form within 14 days
of receipt of notification of any price increase.
2. The discounts specified in the price list are granted solely to the customer and only for the advertising material placed over the course of one year
("advertisement year"). Frequency discounts are only valid within an advertisement year. Unless otherwise agreed, the term commences with the
placement of the first advertising material.
§ 9 Place of Performance, Place of Jurisdiction
The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods and excluding
conflict of laws. The place of performance is the publisher’s registered office. The place of jurisdiction for lawsuits against merchants, legal persons
under public law or special funds under public law shall be the publisher’s registered office.
Status as at: July 2015
21
2016
Mediakit
Editorial calendar
Ausgabe
Sector
Technology
focus
Packaging
machines
Valves
Construction
machinery
Connection
technology
Anz.-Schluss (AS) focus
Ersch.-Termin (ET)
Jan./Feb.
1-2/2016
Hydraulics
AD:02.02.2016
DP:25.02.2016
March
3/2016
AD:07.03.2016
DP:30.03.2016
April
Mining
4/2016
AD:25.03.2016
DP:19.04.2016
May
5/2016
AD:22.04.2016
DP:17.05.2016
June
6/2016
Agricultural
machinery/
forestry technology
Tooling
machines
Hydraulic clamps
Hydraulic accumulators
Proportional hydraulics
Motors and couPumps, drives
plings
Aggregates, cylinders
Motors, control
blocks, valves, servohydraulics, water
hydraulic systems,
hydraulic drives
Sensors
Hydrostatic drives,
swivel/rotary drives,
torque and linear
amplifiers, current
dividers
Seals
AD: 24.05.2016
DP:16.06.2016
July
Compressed air
Mechatronics
Path sensors
Remote maintenance
Position sensors
Proportional
Security technology
pneumatics
Fluid software
Valve terminals
Flow rate measureCompressed air proment
cessing
technology, SPS and
Vacuum technology
controllers
Maintenance units
Pressure measureBellows cylinders
ment technology
Gripper systems
Rotary encoders
Positioning drives
Optical sensors
Rodless
Embedded systems
cylinders
Motion control
Micropneumatics
Temperature measureProportional valves
ment technology
Compressors
Valve control
Compressed air moOperating elements
tors
and HMI
Magnetic valves
Path measurement
Rotary drives
Software and
Short-stroke cylinders
engineering tools
Controllers
Condition monitoring
Servopneumatics
Flow rate measureCompressed air proment
cessing
Pressure switches
Compressed air dryers
Micro-sensors
Filling level measureStarters
ment
Valve assemblies
Rotary encoders
Controllers
Control electronics
Drives
Accessories
Trade fairs and
exhibitions
Metav, Düsseldorf
Feb. 23 to Feb. 27,
2016
Seals
Ball valves
Filters
Rotary transmissions
Oils
Heat exchangers
Coolers
Piston rods
Connection technology
Hoses
Pipes
Couplings
Planning software
Shock absorbers
Fittings
Magnets
Hydraulic fluids,
fittings
Brakes
Flanges
Soundproofing
Materials
Hydraulic fluids
bauma, Munich
Apr. 11 to Apr. 17,
2016
Hannover Messe
Apr. 25 to Apr. 29,
2016
Sensor+Test,
Nuremberg
May 10 to May 12,
2016
IFAT, Munich,
May 30 to Jun. 3,
2016
Automatica,
Munich
Jun. 21 to Jun. 24,
2016
Maintain, Munich
Jun. 21 to Jun. 23,
2016
Special edition
fluidtechnik is the leading magazine for all fluid technology accessories and has established itself as an essential reference publication for designers and
with regard to accessories in the fields of hydraulics and pneumatics. fluidtechnik is actively used for at least six months by its readers and
AD: 23.06.2016 developers
reaches 8,000 decision-makers in purchasing in addition to the regular fluid recipients (12,000 designers and developers).
DP:18.07.2016
July/August
7-8/2016
AD:02.08.2016
DP:25.08.2016
September
9/2016
Heat exchangSpecial section shipbuild- ers/coolers
ing/
offshore (also
published in
ke NEXT)
Presses and
forming technology
Compressed air
technology
Plastics
processing
and injection
molding
Cylinders
(hydraulic and
pneumatic)
Municipal
vehicles
Motion control
Controllers
AD:23.08.2016
DP:15.09.2016
October
10/2016
AD:12.09.2016
DP:05.10.2016
Nov./Dez.
11-12/2016
AD:21.10.2016
DP:15.11.2016
Markt 2017
AD:22.11.2016
DP:15.12.2016
Hydraulic clamps
Hydraulic accumulators
Proportional
hydraulics
Pumps
Drives
Aggregates
Cylinders
Motors
Control blocks
Valves
Servohydraulics
Water hydraulic
systems
Hydraulic
drives
Hydrostatic drives
Swivel/
rotary drives
Hybrid drives
Torque and
linear amplifiers
Current dividers
Path sensors
Remote maintenance
Proportional
Position sensors
pneumatics
Security technology
Valve terminals
Fluid software
Compressed air proFlow rate measurecessing
ment technology
Vacuum technology
SPS and controllers
Maintenance units
Pressure measureBellows cylinders
ment technology
Gripper systems
Rotary encoders
Positioning drives
Optical sensors
Rodless
Embedded systems
cylinders
Motion control
Micropneumatics
Temperature measureProportional valves
ment technology
Compressors
Valve control
Compressed air moOperating elements
tors
and HMI
Magnetic valves
Path measurement
Rotary drives
Software and
engineering tools
Controllers
Condition monitoring
Servopneumatics
Flow rate
Compressed air promeasurement
cessing, compressed
Pressure switches,
air dryers, short-stroke
micro-sensors,
cylinders
filling level
Starters
measurement
Valve assemblies
Rotary encoders
Controllers
Control electronics
Drives
Seals
Ball valves
Filters
Rotary transmissions
Oils
Heat exchangers
Coolers
Piston rods
Connection technology
Hoses
Pipes
Couplings
Planning software
Shock absorbers
Fittings
Magnets
Hydraulic fluids,
fittings
Brakes
Flanges
Soundproofing
Materials
Hydraulic fluids
SMM, Hamburg
Sep. 6 to Sep. 9, 2016
AMB, Stuttgart
Sep. 13 to Sep. 17,
2016
Innotrans, Berlin
Sep. 20 to Sep. 23,
2016
Motek, Stuttgart
Oct. 10 to Oct. 13,
2016
SPS IPC Drives,
Nuremberg
Nov. 22 to Nov. 24,
2016
Special edition
The market overviews, exclusive sector and trend reports, comprehensive economic coverage and a review of 2015 make fluid Markt an extremely
long-lasting advertising medium. fluid Markt reaches 8,000 decision-makers in purchasing in addition to the regular fluid recipients (12,000 designers
and developers).
22/23
2016
Mediakit
Gabi Claus
Advertising Manager
Phone: +49 (0) 81 91/1 25-3 19
gabi.claus@
mi-verlag.de
Editor-in-chief
Konstruktionsmedien
Phone:
+49 (0) 81 91/1 25-6 67
wolfgang.kraeusslich@
mi-verlag.de
Regine Russek
Advertising Administration
Phone: +49 (0) 81 91/1 25-3 38
regine.russek@
mi-verlag.de
Florian Blum
Editor
Phone:
+49 (0) 81 91/1 25-163
florian.blum@
mi-verlag.de
Luitgard Ludwig
Assistant
Phone: +49 (0) 81 91/1 25-6 77
luitgard.ludwig@
mi-verlag.de
Ingrid Fackler
Editor
Phone:
+49 (0) 81 91/1 25-4 81
ingrid.fackler@
mi-verlag.de
Silvia Düringer
Assistant
Phone: +49 (0) 81 91/1 25-4 39
silvia.dueringer@
mi-verlag.de
Julia Lansen
Editor
Phone:
+49 (0) 81 91/1 25-297
julia.lansen@
mi-verlag.de
Eine Sonderausgabe von
Dagmar Oberndorfer
Editor
Phone:
+49 (0) 81 91/1 25-132
dagmar.oberndorfer@
mi-verlag.de
www.fluid.de
Sabine Königl
Assistant
Phone: +49 (0) 81 91/1 25-3 90
sabine.koenigl@
mi-verlag.de
Angela Unger
Editor
Phone:
+49 (0) 81 91/1 25-3 46
angela.unger@
mi-verlag.de
Reppresentanza per l´Italia
Casiraghi Pubblicità
Internazionale
Via Cardano 81 •
22100 Como (Co) Italia
Phone: 031/261-407 • Fax -380
[email protected]
Anke Träger
Content Management
Phone:
+49 (0) 81 91/1 25-1 25
anke.traeger@
mi-verlag.de

Print + Online - verlag moderne industrie

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