the official

WELCOME!
We are so happy to be here with you! This is definitely one of our very
favorite days.
This year, we find ourselves intrigued by escalating scale and growth.
Never before have we been asked to calibrate and recalibrate the edges
of our worlds in such provocative ways. Really, how does one make
sense of 200 million tweets a day or a population projected to zoom past
seven billion? And how do we handle the amazing (yet often daunting)
complexity all of this creates?
Most importantly, we wonder what it means to be human at this specific
point in time. How do we absorb, contribute and create in the midst of
such fast-paced swirl and possibility, among so many shifting ideas and
ideals and within this period of unfathomable change?
How fantastic to dive straight into the currents that surround our lives
and to have this space to debate their implications. It’s really quite
extraordinary, don’t you think?
A very BIG thank you to our generous speakers, performers and partners
who make this day possible! We’re grateful you have chosen to spend
this day together.
Here’s to a phenomenal 2012 and the opportunity we each have to make
it a year (and a life) that can only be described as Beyond Measure!
Xo,
Nancy Giordano +
Shawna Butler +
Romy Suskin +
The TEDxAustin Team
B
OF
Y E A RS IN A DV
N
DRE
HIL
FC
#O
ER
IN G
30
TIS
NUM
NUMBER OF YEARS AS
HEAD OF STRATEGIC PLANNING
AT W I E D E N + K E N N E D Y
ADVERTISING AGENCY
ER
15,000
NUMBER OF PHOTOS SHOT IN THE PAST YEAR
12 No.OF VISITED
COUNTRIES
IN THE LAST 12 MONTHS
CHRIS RILEY
T WITTER: @studioriley
WEBSITE: www.studioriley.com
In a world no longer clearly divided between media producers
and consumers, a revolution can begin anywhere with a single
tweet. Chris Riley has witnessed firsthand the power of mobile
and social media platforms that are transforming our monolithic
media market into a pluralistic one. He led strategy at both
Wieden + Kennedy and Apple before founding Studioriley,
where he and his colleagues currently explore the relationship
between business and culture. Chris travels a lot and has
recently returned from his first adventure to Antarctica.
R100S
MODEL NUMBER OF THE
FULLY RESTORED BMW
MOTORCYCLE RILEY OWNS
NOTES
AS THE NUMBER OF STORIES SURGES, WHAT WILL
CHANGE AND HOW?
100
1.5
No. OF DEATH
ROW INMATES
REPRESENTED
IN COURT
? CHILDREN WITH
NUMBER OF TIMES
10,000
PER DAY DAVID
EATS ICE CREAM
NO. OF INCARCERATED
CHILDREN OF THEIR OWN
NO. OF CASES REVIEWED BY TEXAS INNOCENCE NETWORK
NO. OF DECADES
REPRESENTING DEATH RO W INMATES IN COURT
NO. OF YEARS
LITIGATION DIR. FOR TEXAS DEFENDER SERVICE
NO. OF EXONERATIONS
BY T E X A S I NNO CE NCE NE T W O RK
DAVID R. DOW
T WITTER: @drdow
WEBSITE: www.davidrdow.com
In the realm of today’s death penalty debate, few of us know how
the system really works and how much death penalty supporters
and their opponents actually agree on. A former death penalty
supporter who has been representing death row inmates for more
than 20 years, David Dow doesn’t just know these things; he lives
them. As a respected legal scholar and one of the nation's best
known death penalty lawyers, David's writing and published work
shares with us the disturbing realities that are painful to confront,
while also pointing to hope and common ground. David encourages
us to consider the issue from an expanded perspective. Make the
problem bigger, he suggests. Redefine its beginning. That's how
we'll solve this intractable problem.
PUBLISHED WORK
BOOKS
JO
URNALS
FO
REW ORD
POEMS
NOTES
WHERE DOES ONE DECIDE THE PROBLEM ACTUALLY STARTS?
NUMBER
20
OF YEARS AGO THAT PEOPLE
WERE LARGELY UNCONCERNED
WITH THE SECURITY OF THEIR
PERSONAL COMPUTERS
3 5
300,000
NUMBER MILE RADIUS THAT MOBILE PHONE
COMPANIES CAN TRACK WHERE YOU ARE
LOCATED AT ALL TIMES VIA GPS
NUMBER OF HITS FOR INTERNET SEARCH ON “GPS JAMMERS,”
MANY OF THEM LINKING TO SALES SITES
19
72
19
82
19
92
20
02
20
4 GPS
No. OF DECADES
SINCE AMERIC A’S
MILITARY DEVELOPED
TODD HUMPHREYS
12
3
YEARS SINCE BRITISH
POLICE BEGAN FINDING
JAMMING EQUIPMENT
USED AMONG CRIMINALS
FO R T R A C K I N G D E V I C E
INTERFERENCE
WEBSITE: www.radionavlab.ae.utexas.edu
If a digital Justice League existed, Todd Humphreys would easily
have a seat. In 2008, he co-founded a start-up that reinforces GPS
technology by using signals from the Iridium satellite constellation.
Most recently, he and his team at UT Austin’s Radio Navigation Lab
have been studying possible defensive tactics against intentional
GPS jamming that puts our national infrastructure, and even our
personal well-being, at risk. Which all begs one question: Where
am I and who else knows?
PERCENTAGE OF RESPONDENTS WHO SAID THEIR ORGANIZATIONS' COMPUTERS HAD
90%
BEEN BREACHED AT LEAST ONCE BY HACKERS OVER THE PAST 12 MONTHS (IN A
JUNE 2011 SURVEY OF 583 U.S. COMPANIES CONDUCTED BY PONEMON RESEARCH
ON BEHALF OF JUNIPER NET WORKS)
NOTES
CONSIDER THAT YOUR LOCATION IS NEITHER TRUSTWORTHY
NOR PRIVATE; HOW DOES THAT FEEL?
3 NUMBER
OF LANGUAGES ELLIE CAN SPEAK
No. OF POUNDS OF PAPER THAT
IS CONSUMED BY THE AVERAGE
AMERICAN EACH YEAR
16
YEARS
of
AGE
NUMBER OF STUDENTS DESTINATION IMA GINATION
REACHES EACH YEAR IN MORE THAN 30 COUNTRIES
ELLIE AUDET
TUMBLR: ellieaudet.tumblr.com
EMAIL: [email protected]
When Ellie Audet encounters a piece of paper, she’s not
thinking about what to write, she’s thinking about what to wear.
She combines technical and creative expertise in her designs to
produce delightfully fresh creations. Her resourcefulness in her
work has been honed working with Destination ImagiNation,
a creative problem-solving contest that challenges kids like
Ellie to think, create and do.
37 NUMBER
OF MUSIC GENRES ON ELLIE’S
NOTES
IS THERE A STANDARDIZED TEST THAT CAN
MEASURE THE IMPACT OF CREATIVITY?
PH
NUMBER OF
TRAVEL ASSIGNMENTS
TR
N
PHOTOGRAPHY
NT
NUMBER OF GRANTS,
FELLOWSHIPS & AWARDS
FOR HER DOCUMENTARY
COU
18
PH
OGRA ED OV
IES
792,550
ON ASSI
ME
NUMBER OF
T WITTER FOLLOWERS
OT
ER
9,593 360
GN
No. OF PUBLICATIONS
No. OF MILES FLOWN
FOR ASSIGNMENTS
PENNY DE LOS SANTOS
CONTRIBUTED TO
T WITTER: @pennydelosantos
WEBSITE: www.pennydelossantos.com
From the historical all-male dining clubs of the Basque Country
to Jerusalem’s most bomb-besieged markets, photographing
culture has been at the heart of Penny De Los Santos’s work.
She began shooting photos as a way to understand her own
diverse cultural background and identity. Her recent evolution
into food photography has allowed her to explore and celebrate
culture, history and community through the lens of food.
1 1
No. OF CAMERA
BODIES USED
No. OF
LENSES USED
ON THE MAJORITY OF HER ASSIGNMENTS
1 ,0 0 0
No. OF YEARS SPENT
SHOOTING & DEVELOPING
THE TEJANOS PROJECT
NOTES
WAS THERE A MEAL THAT CHANGED YOUR LIFE?
12
2012
TYPES OF VENUES IN WHICH HE’S PERFORMED
7 22 1
No. OF
TONIGHT SHOWS
AMENDMENTS
IN THE BILL
OF RIGHTS
8
No. OF
STADIUMS
NUMBER OF ROCK STARS HE’S TOURED WITH
220
NUMBER OF YEARS
1500
CHRIS BLISS
THEATRE
ROYALE
14
NUMBER OF
ORIGINAL COPIES
of the
BILL OF RIGHTS
SINCE THE BILL OF
RIGHTS WAS RATIFIED
T WITTER: @iamchrisbliss
WEBSITE: www.MyBillOfRights.org
When Chris Bliss was touring the country as a comedian and
viral internet legend, he found a common theme in his audiences:
a feeling that we’d lost our way. Chris saw an opportunity to
reconnect people to the principles that have guided our country
for generations. It also inspired him to start MyBillOfRights.org,
which seeks to install Bill of Rights displays in civic centers
across America. Most people move to Austin for the culture or
start-up scene. Chris came to launch his mission.
1984 80,000,000
THE YEAR HE WAS MICHAEL JACKSON’S
OPENING ACT ON THE VICTORY TOUR
NUMBER OF VIEWS OF CHRIS
J U G G L I N G TO T H E B E AT L E S
NOTES
CAN THE POWER OF A MONUMENT BE MEASURED?
3,000
142
NUMBER OF PEOPLE
WHO CAME OUT IN 100
DEGREE TEMPERATURE
FOR ONE PROJECT
100
LENGTH OF
AN AVERAGE
CITY BLOCK IS
330 - 660 FEET
NUMBER OF TREES
AND SHRUBS USED
FOR ONE PROJECT
or
OF A MILE
15 WHO DEVELOPED THEIR OWN
NUMBER OF ARTISTS
No. OF COMMUNITIES NATIONWIDE
WHO HELPED TRANSFORM
A THEATER IN 2005
BETTER BLOCK PROJECTS
48
JASON ROBERTS
NUMBER OF HOURS
SPENT COMPLETING
THE FIRST BETTER
BLOCK PROJECT
T WITTER: @mannytmoto
$1,000
AMOUNT SPENT
TO COMPLETE
FIRST PROJECT
WEBSITE: www.betterblock.org
You know that old eyesore that’s been languishing around the
corner for the last decade? What if you could change it overnight?
Arts activist Jason Roberts and urban planner Andrew Howard show
us how it’s done. Using their living charrette model (read: urban
guerrilla design), community members seize a 48-hour window to
create an urban intervention that inspires improvement and makes
change feel tangible. They build. They paint. They break through.
One block at a time.
$1,000,000
D O L L A R S D E D I C AT E D T O A R E A
IMPROVEMENTS IN D ALL A S FOR
BETTER BLOCK AFTER THE SUCCESS
OF FIRST PROJECT THERE
NOTES
HOW CAN ART BECOME LIFE BECOME CHANGE?
SOPRANOS
ALTOS
TENORS
BASSES
COMPANY OF VOICES IN CONSPIRARE’S CHAMBER CHOIR
5 No. OF GRAMMY NOMINATIONS
YEAR JOHNSON WAS
INDUCTED INTO THE
RENOWNED AUSTIN
ARTS HALL OF FAME
NUMBER OF TIMES AWARDED
SPEED ROPING CHAMPION IN
Virginia, MN
21
YEARS SINCE CONSPIRARE WAS FORMED
CRAIG HELLA JOHNSON
WEBSITE: www.craighellajohnson.com
At the helm of the multi-Grammy-winning choir, Conspirare, Craig
Hella Johnson has fast become one of the most influential voices
in choral conducting. He leads with an open heart as he explores
the interconnectedness of musical genres, the classical and the
popular, the sacred and the secular. Craig is well deserving of his
2008 induction into the Austin Arts Hall of Fame. Voice, he says,
is our primal instrument. And he wants us all to embrace our own.
11
NUMBER OF
YEARS JOHNSON SPENT AS DIRECTOR
OF CHORAL ACTIVITIES FOR UT AUSTIN
1400−2012
TIMESPAN OF THE ORIGINS OF THE
WORKS PERFORMED BY CONSPIRARE
NOTES
CAN YOU IMAGINE THE BEAUTY AS WE ALL BREATHE AS ONE?
OVER
NUMBER OF MILITARY WIDOWS
SUPPORTED BY THE AMERICAN
WIDOW PROJECT SINCE
2007
6,300
NUMBER OF U.S. SERVICE MEMBERS
KILLED IN IRAQ AND AFGHANISTAN
3,000
ESTIMATED NUMBER OF
MILITARY WIDOWS
ACROSS THE COUNTRY
AGE OF TARYN DAVIS
WHEN SHE LOST HER
HUSBAND IN IRAQ
TARYN DAVIS
T WITTER: @tar yndavis
WEBSITE: facebook.com/americanwidowproject
Taryn Davis found and married her soul mate at an early age.
Looking forward to a long life together, one day everything
changed. Seeking closure and solace, Taryn began documenting
military widows and ended up creating an organization that
united them all into a community. Taryn has been recognized as
CNN’s Heroes Award 2010 National Woman of Worth and was
one of 2011 Newsweek’s “150 Women Who Shake the World.”
We are honored to have her on our stage today.
25,968
NUMBER OF “LIKES” ON
THE AWP FACEBOOK PAGE
NOTES
HOW DO YOU DEFINE A WIDOW?
42 MILLION
NUMBER OF PEOPLE WHO WERE DISPLACED
GLOBALLY BY NATURAL DISASTERS IN 2010
No. OF COUNTRIES
THAT McD ANIEL
TRAVELED TO IN 2011
NUMBER OF PEOPLE WHO AN
EXO CAN PROVIDE SHELTER FOR
1985 4
YEAR THAT McDANIEL
ATTENDED SPACE CAMP
MICHAEL McDANIEL
THE AGE OF HIS
TWIN DAUGHTERS
T WITTER: @mcdanyel
WEBSITE: www.reactionhousingsystem.com
Just days after Hurricane Katrina made landfall, award-winning
designer and strategist Michael Daniel found himself gripped by
creative obsession. The pictures of survivor conditions disturbed him
deeply and inspired him to devise the revolutionary Reaction Housing
System, a solution with both dignity and practicality at its core. This is
just one in a long line of achievements in Michael’s name. As a senior
designer at Frog Design here in Austin, Michael leads interdisciplinary
teams that create products and services for top name brands. Us?
We’re glad to have his compassionate voice reminding us of what it
means to prepare and design with purpose and humanity.
1
MILLION
NUMBER OF PEOPLE
WHO WERE DISPLACED
BY HURRICANE KATRINA
2
MILLION
NUMBER OF PEOPLE WHO
WERE DISPLACED BY THE
2010 HAITI EARTHQUAKE
NOTES
WHEN A DESIGNER CHANNELS HIS ANGER AND FRUSTRATION INTO
SOLUTIONS, HOW DOES THE WORLD CHANGE FOR THE BETTER?
2447 No. of tweets
1638 No. of Twitter followers
NUMBER OF
SPEECHES
EGGERS AVERAGES PER YEAR
$
15.2
PERCENTAGE OF AMERICANS
who
TRILLION
TRUST THE GOVERNMENT TO DO
T H E R I G H T T H I N G , A CCO R D I N G
TO A NEW YORK TIMES POLL
THE CURRENT BAL ANCE
OF THE U.S. DEBT
200 K
75
WILLIAM EGGERS
NUMBER OF MILES HE TRAVELS PER YEAR
NUMBER OF CASE STUDIES OF MA JOR
P U B L I C I N I T I AT I V E S A N A LY Z E D I N
HIS MOST RECENT BOOK,
If We Can Put A Man On The Moon...
T WITTER: @wdeggers
WEBSITE: www.williameggers.com
Few of us are optimistic about Washington’s ability to solve
problems these days. Fortunately, William Eggers is. He’s one of
the country’s best-known authorities on government reform and
is a voice of optimism when he advises governments of all sizes.
Author of the best-selling (and required White House reading)
If We Can Put A Man on the Moon. . ., William believes government
can help catalyze entrepreneurs and innovation not only in society
but also within its own walls. That is good news.
6 NO. OF BOOKS PUBLISHED
855
2 3 8 ,ES BET WEEN
M IL
ON
NO. OF T H A N D M O
R
THE EA
NOTES
WHAT IS THE POTENTIAL OF EFFECTIVE GOVERNMENT?
$
690
THE AVERAGE COST TO SAVE A CHILD’S LIFE
PERCENTAGE OF A SINGLE
SURGICAL/TRAINING MISSION
85%
FUNDED BY LOCAL IRAQI
CONSTITUENT INSTITUTIONS
204
No. OF CHILDREN
IN IRAQ GIVEN HEART SURGERY
FROM 2007 2011
NUMBER OF
5 CORE VALUES:
2
- HOPE FOR THE HOPELESS
NUMBER OF
- WHOLE SOLUTIONS FOR WHOLE PEOPLE
CHILDREN
WITH WIFE
- FINANCIAL TRANSPARENCY
JESSICA
JEREMY COURTNEY
- LONG-TERM, LOCAL SOLUTIONS
- THE PURSUIT OF PEACE
T WITTER: @JCourt
WEBSITE: www.preemptivelove.org
If performing heart surgery isn’t difficult enough, try doing it in
the middle of a war zone. When Jeremy and Jessica Courtney first
visited Iraq, they were shocked to find a staggering number of
children in dire need of heart surgery. Preemptive Love was born,
recruiting non-Muslim doctors to work with a Muslim population.
Not long after, Jeremy was asked by the inaugural TEDxBaghdad
to talk about the power of ideas to change the world. We’ve invited
him back home to do the same.
7 ,000
No. OF MILES A SURGICAL TEAM MUST
TRAVEL TO GET TO THE OPERATING ROOM
16
No. OF
SURGICAL/TRAINING
MISSIONS PER YEAR
NOTES
IS IT POSSIBLE TO BRIDGE A CULTURAL
GULF THAT HAS STOOD FOR GENERATIONS?
HIS BOOK RHYTHM SCIENCE
HAS BEEN CHOSEN AS ONE OF THE
BEST
DESIGNED
BOOKS
BY THE
AIGA
YEAR FIRST ALBUM RELEASED
A.K.A.
*DJ SPOOKY*
No. OF BOOKS
PUBLISHED
PAUL MILLER
No. OF ALBUMS
RELEASED
T WITTER: @djspooky
No. OF FILM
SCORES COMPOSED
WEBSITE: www.djspooky.com
WARNING: talking with Paul Miller/*DJ Spooky* for too long
can make even a TEDster feel like a dimwit. So says New
Zealand’s Sunday Star Times. “Brainy as a Mensa meeting,
sharp as Zorro's sword, funny as Falstaff. He is Einstein with
a better haircut, a streetwise Tolstoy, a revved-up renaissance
man for the digital age.” Paul’s latest venture takes him to
Antarctica, which he uses as an entry point for considering
humanity’s relationship with the natural world. The result:
an unexpected manifesto on the physics of ice, compositional
strategy and graphic design. Information aesthetics and
contemporary digital media: that’s signature Paul.
9,000,000
NUMBER OF TIMES HIS DJ MIXER
APP HAS BEEN DOWNLOADED
NOTES
LET’S TAKE A STAB AT DEFINING CREATIVITY, SHALL WE?
NUMBER
OF WORLD
RECORDS
NO. OF LIKES ON FACEBOOK
AGE SHE TOOK UP FREEDIVING: 25
AGE SHE BROKE HER FIRST RECORD: 25
1
6.30
NUMBER OF GREAT WHITE
SHARKS SEEN WHILE DIVING
525
FEET
(160 m)
10
4,014
BEATS PER MINUTE HER HEART
R AT E D RO P S TO W H I L E D I V I N G
NUMBER OF MINUTES
BREATH HELD FOR
12:1
DEPTH IN FEET OF RECORD
“NO LIMITS” FREEDIVE
With 1 single breath of air.
TANYA STREETER
T WITTER: @tanyastreeter
WEBSITE: www.tanyastreeter.com
Tanya Streeter shouldn’t be able to do what she does. And yet
she has delved the depths of our oceans, broken just about every
freediving record in the world and pushed far past the limits
of physiology. And she hasn’t stopped there. As an activist and
adventurer, Tanya is living proof that the greatest risk is not
being what others expect of us. As her daughter recently told
her classmates: “She’s a mermaid. And right now she’s off
playing with lions.” Go, Mama, go!
7
LITERS
OF
LUNG
C A PA C I T Y
OVER
No. OF SPECIES THAT HAVE
OR BECOME
250 INGESTED
ENTANGLED IN PL ASTIC
NOTES
HOW DO YOU ACCURATELY MEASURE RISK?
PERFORMERS
TRUMPETER &
JAZZ ADVOCATE
Not every musician gets a day
devoted to him, but that’s exactly
what happened to trumpeter Jeff
Lofton in 2009 when Austin’s
mayor honored him for his
contributions to the jazz scene
in the “live music capital of the
world.” Both a virtuoso and a
tireless advocate for the form,
Lofton is the Miles Davis of
our day. In 2010 he graciously
welcomed our attendees as they
rode up the elevator. This year,
he’s lighting up the main stage.
There’s being classically
trained, and there’s being
classically innovative. Ballet
Austin is firmly the latter.
Their credo: Dance with
innovation and creativity.
Preserve and evolve the rich
tradition of classical ballet.
Teach the next generation of
artists. Encourage lifelong
health and well-being. Honor
the diversity of the human
experience. Enrich community.
Dance.
NOTES
ARE THERE ANY TRUE BOUNDARIES BETWEEN ARTISTIC GENRES?
xLAB
Ideas worth sharing can sometimes be
communicated powerfully through an
interactive experience. Sometimes you
need to touch, smell, taste or talk to an
idea before you can absorb the science, technology or craft that
goes into it. The TEDxAustin XLab is a playground carefully
curated to share even more of what’s going on in Austin this year.
We present to you the Chefs, Artists, Designers, Doers and
Makers of this incredibly talented town in which we live and
thrive. Our thanks and respect to all our participants. Enjoy!
44 DOORS 44doors.com
44Doors is a mobile marketing solutions provider
that connects brands with audiences where they
work, live and play.
AGAVEPRINT agaveprint.com
AgavePrint is a small digital print shop located in
East Austin, Texas, owned and operated by Peter
Williams.
BARNES & NOBLE barnesandnoble.com
Barnes & Noble is hosting a literary installation
furnished with a selection of works curated by
our speakers and the TEDxAustin team. The collection
includes works from innovative and creative
minds around the world and around the corner.
BELLA GLASEL bellavonphul.com
Bella Glasel is a mixed-media, paper, ink, pencil
and watercolor artist, casting a net into space
and waiting for answers.
BUILD A BETTER BLOCK betterblock.org
The “Better Block” project is a demonstration
tool that acts as a living charrette where
communities can actively engage in the buildout
process and provide feedback in real time.
CALLEN THOMPSON callenthompson.com
Callen Thompson is an artist and textile designer
living in Austin, Texas.
CAROLINE WRIGHT carolinewrightart.com
Caroline Wright is a painter and cellist and finds
the disciplines to instruct each other.
DAN WINTERS danwintersphoto.com
Acclaimed photographer and Austin local Dan
Winters contributed his portfolio to the opening
video collaboration with trumpet player Jeff
Lofton.
DAVID TRUBRIDGE davidtrubridge.com
This world-renowned designer has created a
lighting collection based on organic forms while
maintaining a commitment to sustainability and
minimizing environmental impact.
ELLIE AUDET [email protected]
Challenged to create costumes with almost no
budget, this 16-year-old completely redefines the
possibilities of paper.
FEEDMAGNET feedmagnet.com
FeedMagnet is a web application that helps brands
curate and display social media.
FIRE TREE STUDIOS firetreestudios.com
We approach creativity with fiery passion and
rooted practicality...stretch your imagination to
what is possible in your art, business and life.
FROG designmind.frogdesign.com
Bastrop Inside/Out produced by Sam Martin of
Frog Design shows the resilience of a Texas town
faced with wildfires and documented as part of
the Inside Out project.
JEREMY EARHART jeremyearhart.com
Jeremy Earhart’s mixed-media sculptures/
design objects are rife with historical
ornamentation. The work is made entirely by hand.
KEVIN GREER kevingreergallery.com
Kevin Greer is an Austin painter who is excited
about the quiet language between the materials
as they collide with one another.
REACTION HOUSING reactionhousingsystem.com
The Reaction Housing System is emergency
housing that arrives in time for the actual
emergency.
SARABI STUDIO sarabistudio.com
Furniture to last a lifetime designs that turn
heads and make a bold, minimal statement.
STUDIO MODO studiomodo.com
studioMODO LaRuche: a collaborative design
practice exploring immersive environments
through space, light, technology and image.
THRESHOLD FURNITURE thresholdfurniture.com
Threshold Furniture is the official design
consultant for the XLab and sponsor of the
Threshold Art Gallery through their Local
Artist Spotlight series.
VISUAL INNOVATIONS vicav.com
We provide an engaging way to share information
across teams, whether they are in the same room
or spread across the globe.
xLUNCH
Austin is a town full of foodforward, health-aware, locally
conscious consumers who
above all enjoy breaking bread
with friends and family. Our figurative cup literally brims to the
rim with culinary talent. So much so that we could not give you
just one acclaimed chef this afternoon; we are giving you six. That’s
why we’re expanding xLab to include your midday meal, which
we are affectionately referring to as xLunch. In partnership with
Whole Foods Market and our favorite local food friends, we invited
these six chefs to design a menu in their distinct styles from a list
of the same ingredients. While you will all be enjoying the best,
locally sourced meats, dairy and produce, each will be prepared
for you at the discretion of your
chef. Your meals are lovingly
served by the volunteer staff from
Natural Epicurean. We thank all
of the participants in today’s
lunch Xperiment! Bon appétit!
Swift’s Attic: Mat Clouser, Zack Northcutt, Callie Speer
A native Texan and a longtime Austin
resident, Swift’s Attic’s Mat Clouser
describes himself as being a “bit of a
corsair water-dog.” As any Jolly Old
Roger will tell you, Mat says “it isn’t
so much the style of the blade, but
more the skill in the wielding.” The
food at Swift’s Attic is wholly drawn
from this sentiment with as wide an
array of tastes and flavors as its
itinerant jack-tar chef.
Uchiko: Philip Speer
Philip Speer of Uchiko is famous for his ability to
combine seasonal ingredients with an infinite array of
seafood from around the globe for an experience that
pushes diners’ gastronomic boundaries. But when we
asked him if he had any food secrets, he kept it simple.
“I’ll put eggs on anything,” he said. “And I challenge you
to name one thing peanuts don’t go with.” You hear that,
TEDsters? You’ve been challenged. Get peanutting.
BC Tavern/Wink: Matt Taylor
Matt Taylor of BC Tavern / Wink believes in simplicity.
“Cook with fewer ingredients,” he says. “Just make
them the right ones.” The menu at his restaurant is
American at heart, finding its roots in Southern
tradition and hospitality. Ingredients are drawn from
the region, with the mentality that there’s nothing
better than seeing, touching, smelling and tasting
food that’s locally grown. It’s comfort food. Done well.
Carillon at the AT&T Executive
Center: Josh Watkins
You probably know Josh Watkins from the
sophisticated fare on offer at the Carillon,
where he’s led the push for farm-fresh,
ingredient-driven menus since 2008. But he’s
got a secret. “I love Cheez-Its,” he says. “The
plain ones. I’m a junk food purist.” Still, when
he’s cooking for others, it’s the produce that
inspires him. He knows that Austinites are
educated diners and that sourcing is key. True.
But we’ll admit, we love our Cheez-Its, too.
Lenoir Austin: Todd Duplechan,
Jessica Maher
Todd Duplechan and Jessica Maher
named their restaurant Lenoir after
a French black grape varietal that’s as
adaptable as they are. But we think it’s
their take on how to eat popcorn that
showcases their mentality best of all.
Says Todd: “I season my popcorn with salt, pepper and Tabasco, and I eat it
with chopsticks. I learned from my dad, and now my wife is doing it, too. You
don’t get oil on your hands, and it makes it last half an hour into the movie.”
Now that’s adaptability.
Fino/Asti: Jason Donoho
Cozy, yet modern. Mediterranean, Spanish, Greek
and North African. These are just a few words that
describe Fino, located in Central Austin. Executive
chef Jason Donoho has worked all over the map.
He goes for taste, not extremity, shirking the temptation
to throw together crazy ingredients. But what deep,
dark secret has this bacon-loving artiste been hiding
from us? “I used to be a vegetarian,” he says, and
then adds quickly, “But not anymore.”
Easy Tiger: David Norman
Is there any better combination than bread and
beer? David Norman, whose pedigree includes
head-baking positions at Grand Central Bakery,
TriBakery, Ecce Panis and Bouley Bakery, is an
artisan baker, a true master of his craft. From
French country levain to German pretzels and
everything in between, Easy Tiger showcases
yeasty goodness in its every form.
Does Whole Foods need any introduction? Manna
for the health conscious, thought leader for the
eco-friendly, Whole Foods is a model of a company
that can do good and do well while speaking from
the heart. Their Health Starts Here Initiative
encourages consumption of the purest, most
nutrient-dense diet, built on plants and healthy fats. Even better: Healthy Eating
Specialists are ready and waiting at your local store to help you get on the right
track. Just their way of being their motto: Whole Foods, Whole People, Whole Planet.
Have you ever tried that diet that bans all grains? How about the liquid diet, the
raw diet or that one where you’re only allowed to eat reconstituted vegetables
at sunset and dawn? (Okay, we made that last one up.) The folks at Natural
Epicurean don’t believe in diets. They embrace a holistic view of health that takes
physical, energetic, mental, emotional, societal and environmental influences into
consideration. A fresh, natural food diet isn’t the core of health, it bolsters it in all
of its forms. Just a non dogmatic approach for very nice (and healthy!) people.
FOOD PARTNERS
UCHIKO
CARILLON
LENOIR
BC TAVERN
WINK
6
6
SWIFT’S ATTIC
5
5
5
8
3
4
7
8
4
2
FINO / ASTI
UPSTAIRS VENUE MAP
1 - SARABI STUDIO LOUNGE
2 - BARNES & NOBLE BOOKSELLERS
3 - ELLIE AUDET
4 - BUILD A BETTER BLOCK
5 - JEREMY EARHART
6 - STUDIOMODO / LARUCHE / SHARPE
7 - DAVID TRUBRIDGE DESIGN
8 - 44 DOORS
1
TEDx TALK
5
1
6
2
3
4
1
DOWNSTAIRS VENUE MAP
1 - BASTROP INSIDE/OUT PROJECT
2 - FEEDMAGNET + 44 DOORS +
VISUAL INNOVATIONS + xLAB TOUCHSCREEN
3 - FIRE TREE STUDIO INTUITIVE PAINTING
4 - THRESHOLD GALLERY
5 - EASY TIGER BREAD BAY
6 - 44 DOORS
PARTNERS
INSPIRED THINKING.
SHARED.
TEDxAustin is a knowledge-sharing platform. We amplify and
activate idea-centered collaborations with our partners based on
a shared vision. And trust. It’s an experience where ideas jump up,
run around and change the world.
But none of this is possible without all of the people and companies
who commit their financial and practical support to creating the
TEDxAustin experience. Thanks + Gratitude to our Beyond Measure
partners who make great things happen here in Austin and all
around the planet!
PREMIER EVENT PARTNER
PARTICIPATING PARTNERS
COMMUNITY PARTNERS
IN-KIND
PRODUCTION
TEDxAustin is a team effort. Produced by people who are passionate about
sharing ideas and inspiring others. 90% of our work is virtual. 100% pro-bono. We
produce from a place of excellence, creativity, joy and risk. We are honored to create
this experience and work within such a vibrant community. We hope you are as
transformed by the experience as we have been.
28
NUMBER OF WEEKS
SPENT PLANNING
BEYOND MEASURE
218
THE NUMBER OF AUSTIN
COMMUNITY MEETINGS
WE'VE HAD (PARTNERS,
OUTREACH, CREATIVE)
23,4 62
NUMBER OF DECISIONS MADE BY TEDxAustin TEAM
(AND YES, WE CATALOGUED EVERY SINGLE ONE OF THEM!)
BEYOND MEASURE
UMBER OF SPEAKERS
AND VETTED
143 NRESEARCHED
8,888
AVERAGE NUMBER OF EMAILS
PER TEDxAustin EXEC PRODUCER
HOURS SPENT THINKING, PLANNING, REVISING: COUNTLESS
FRIENDSHIPS AND PARTNERSHIPS FORGED: COUNTLESS
NUMBER OF IDEAS BIRTHED: COUNTLESS
NUMBER OF CONVERSATIONS CATALYZED: BEYOND MEASURE
PRODUCTION
EXECUTIVE PRODUCERS
NANCY GIORDANO | LICENSEE + CHIEF IDEA WRANGLER | PLAY BIG INC
SHAWNA BUTLER | CO-CURATOR + ENGAGEMENT CATALYST | IBEX GROUP
ROMY SUSKIN | CREATIVE DIRECTOR + EXPERIENCE CURATOR | HENRY PEARL INC.
JENNIFER LOVELAND | PROCESS + INFORMATION SYSTEMS ARCHITECT | DELL
OLIVIA SHARRATT | EVENT DESIGN + LOGISTICS | LIV BY DESIGN
STACY WEITZNER | COMMUNITY VIBE + VOICE | BOLD MUSE CREATIVE
LIONEL FELIX | TECH WRANGLER + POSSIBILITY CREATOR | ENFATICO
ASSOCIATE PRODUCERS
JOSH ALEXANDER | FINANCIAL ORCHESTRATION | DURBIN BENNETT PETERSON
BEN QUIRT | APPLICATION + REGISTRATION ARCHITECT | ACCENTURE
MACKENZIE ALLEN | SPEAKER CONCIERGE | CONSULTANT
LISA COGLIATI | ORGANIZATIONAL RINGLEADER | PROOF ADVERTISING
LISA APFELBERG | SIMULCAST DIRECTOR
KRISTIN BENDER | COMMUNITY OUTREACH ENTHUSIAST | ENFATICO
WITH SUPPORT FROM TIM WILLINGHAM, TOYA HALEY
CREATIVE PRODUCERS
LEAH KAMINSKY | WRITING + PROJECT MANAGEMENT | JUST START APPLICATIONS
LINDSEY GREGORY TYNER | WEBMASTERY | ALT CREATIVE
NOAH DAVIS | ART + IDEAS | AUSTIN ADWORKS
xLAB PRODUCERS
JENNIE CHEN | FOOD IMPRESARIO | CHENERGY CONSULTING
MOODY ANDREWS | PRODUCTION MANAGER | MAFAB DESIGNS
JEFF SHARPE | xLUNCH ENVIRONMENT ARCHITECT | BE PLAYFUL DESIGNS
CHRIS CZICHOS | xLUNCH ENVIRONMENT ARCHITECT | CHRIS CZICHOS
MATT STEPHANS | DIGITAL CONTENT CURATION | COMPETITION UNLIMITED
TEDxAustin TEAM SUPPORT
WE HAVE SO MUCH GRATITUDE FOR THESE FOLKS AND ALL THEY’VE SHARED ALONG THE WAY
SPEAKER/PERFORMER SUPPORT: MARGARET KEYS, JOHN MCGRATH, JUSTIN FOLLIN, STEPHEN MILLS,
NANCY GRAVES
AUSTIN MUSIC HALL: BELINDA BOWERS, RONNY SMITH & JESSICA REYNOLDS
AUSTIN COMMUNITY FOUNDATION: MARIBEN RAMSEY, PAULA LANGE
ENFATICO: SIMON HJORTH
PROGRAM DESIGN: GSD&M
NOTES