Nordic status report PromPeru

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Nordic status report PromPeru
NORDIC STATUS
REPORT
Visit California, August, 2013
By Atlantic Link, Denmark
INDEX
Market news ………………………………………………………………………………………………………………………. 2
PR
PR and communications activities ………………………………………………………………………………………. 3
Newsletters ………………………………………………………………………………………………………………………… 3
Media interest…………………………………………………………………………………………………………………….. 5
Press trips and individual journalist visits…………………………………………………………………………….. 5
Social media update…………………………………………………………………………………………………………..… 6
Other PR activities……………………………………………………………………………………………………………….. 7
Press coverage…………………………………………………………………………………………………………………….. 7
SALES
Industry news ……………………………………………………………………………………………………………………. 9
In-market sales activities & trade show ……………………………………………………………………………… 9
Online Training Program ……………………………………………………………………………………………………. 9
Airline overview ………………………………………………………………………………………………………………… 10
Upcoming activities …………………………………………………………………………………………………………… 11
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
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MARKET NEWS
By Managing Director/CEO Karin Gert Nielsen
Summer holiday is over and things are busy again! Travel trade as well as other industries that might
influence our work are developing and creating new partnerships, and consumers have started
planning their next holiday using new ways of finding inspiration and booking their trip. Please read
more below:
Aller Media A/S, a Danish Aller Holding A/S subsidiary with extensive activities in Norway, Sweden
and Finland, has acquired 70 per cent of the shares of The Danish travel agency Nyhavn Rejser A/S.
Nyhavn Rejser specializes in tailored tours and cruises and achieved revenues of around DKK 260
million in 2012. Aller Media A/S is a leading Danish publisher of newspapers, weeklies and
magazines.
British Airways and US budget carrier Jetblue Airways have signed an interline agreement connecting
their networks on America's east coast.
The two airlines have agreed to code-share on 18 daily British Airways flights between (mainly)
Heathrow and the US, over 100 onward British Airways routes and over 50 JetBlue routes within the
US. Code-share flights will be available on flights to and from New York (JFK), Boston (BOS), Orlando
(MCO) and Washington Dulles (IAD). Code-share flights will also be available on British Airways allbusiness class flights between London City Airport (LCY) and JFK as well as on OpenSkies flights
between JFK and Paris (ORY).
According to a recent survey by TradeDoubler, a Swedish internet marketing company, nearly two
thirds of Swedish travelers avoid using a traditional travel agency to book their vacations. A
staggering 62 percent answered that they prefer to plan their own vacation, confirming the
importance of having a digital presence in the market.
AirBerlin is looking to attract Danish customers on routes to USA. While Scandinavian Airlines System
(SAS) is no longer a partner in the lucrative Atlantic Plus Plus joint venture with United Airlines,
Lufthansa and Air Canada, AirBerlin now sees their chance to promote its routes from Berlin to
Miami, New York and Fort Meyers, and from Düsseldorf to Chicago and Los Angeles.
SAS is expanding their American Airlines collaboration and has added Virgin America as a partner for
US domestic travel. Open fares: Virgin America will be added as an option to book in all sales
channels. Closed fares: The collaboration means that both Virgin America and American Airlines will
be available as an option for travel agencies, tour operators and corporate accounts to book.
Yours sincerely,
Karin Gert Nielsen
Managing Director/CEO
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
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PR
By/Anne Veith, Communications Consultant, and Inge Alsmith, Director of Communications
PR AND COMMUNICATION ACTIVITIES
August was a busy for us. We are getting ready for the press event to take place on 5 September in
Stockholm where we are expecting close to 40 journalists. We have also seen an overwhelming
interest in our July newsletter regarding surfing so we are still expecting stories coming up. We also
dealt with the Yosemite Rim Fire where we see the media interest decrease and we expect it to be
soon forgotten once it is out.
NEWSLETTERS / PRESS RELEASES
Headline:
Date:
Topics:
Nature’s delights
19 August, 2013
California Wine Month; San Diego Bacon Fest; Lake Tahoe 8th wonder of the world;
Tahoe Geotourism; Natural spa treatments in Palm Springs; Geocaching
Direct link:
http://us4.campaign-archive2.com/?u=037bea2aca6d06f5933fa437f&id=d554968ae8&e=e572a50bb1
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
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Other newsletters:
Headline:
The Danes occupy Solvang
Date:
30 August, 2013
Direct link:
http://us4.campaign-archive1.com/?u=e731a6ff3d5adad88f0b29762&id=a576602c3d&e=0bfdd40c6b
Headline:
Date:
Direct link:
San Francisco named a top destination in the United States
28 August, 2013
http://us6.campaign-archive2.com/?u=c91f15ccbef5610cc0513fa46&id=37c39f9a02&e=3d139460f1
MEDIA INTEREST
We have been in contact with Espen Uldal from The Golfers Magasin re travel descriptions from Palm
Springs, San Francisco and Santa Ynez Valley. We are in touch with him.
We sent high resolution pictures to Dadi Halldorson of Go Traveling who wanted to write about the
re-opening of Huntington International Surfing Museum from our Surfin’ California newsletter.
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
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We have assisted Søren Thorup from Fynske Medier with further information and high resolution
images on our Surfin’ California newsletter. The 2-page article is in this month’s media clips.
We have sent high resolution pictures to Henrik Baumgarten of Standby Nordic, Scandinavia’s leading
travel trade magazine. They will be used for an article in the magazine’s USA supplement in
September.
We sent high-res images to Marta Marta Holstein-Beck from Norsk Ukeblad regarding our San
Francisco newsletter.
We assisted Lars Tonne Andersen from www.lets-go-san-francisco.dk and www.ferie-californien.dk
with information regarding wine experiences in Santa Barbara.
PRESS TRIPS AND INDIVIDUAL JOURNALIST VISITS
Linda Iliste, Freelance, Sweden, 22-25 March, 2013
Visited San Diego. We sent her high resolution images for articles to be published fall/winter 2013.
There is also talk of another press trip in spring 2014.
Henrik Lange, Freelance, 5-7 June
Visited San Diego. Comp. accommodation and attractions. The article has been published.
Michael Bjornot, Sourze, Sweden, 22 June-3 July
Visited Los Angeles on 22-24 June and San Francisco on 1-3 July. Article was published in August and
is in this month’s media clips.
Christian Adamsen, Vagabond, Denmark, 21-28 July 2013
San Francisco, Monterey, Big Sur, Solvang, Santa Barbara, Los Angeles.
Josephine Lind, Amelia, Sweden, 1-10 August
Visited San Diego and San Francisco. Comp. accommodation and SeaWorld ticket in San Diego and
media kit in San Francisco. Article to be published fall 2013.
Tom Nørgaard, Politiken, Denmark, 8-15 August
Visited San Francisco to write about the culinary scene, the Travel Writers and Photographers
Conference, and couchsurfing. First article expected published in October 2013.
Group press fam, 31 January-4 February 2014 (pending)
Visit Solvang to take place 31 January-4 February. We are contact relevant airlines.
Michael Broström, Golfbladet, Sweden, February 2014 (pending)
To visit San Francisco, Monterey and Big Sur for 8-10 days. Golf theme.
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
5
SOCIAL MEDIA UPDATE
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
6
OTHER PR ACTIVITIES
Press event, 5 September, Stockholm
We have been getting ready for the press event on 5 September 2013 at the Story Hotel in
Stockholm. In August we sent out invitations and received great feedback. We are currently
expecting 35+ journalists to join us for the two-hour event.
Competition with Alt for Damerne
Last month we were contacted by women’s lifestyle magazine “Alt for Damerne” who wanted to do a
competition with us to win a trip to California. We sent her the list of travel agencies who arrange
tours around the state and suggested her to contact them.
Advertisement in Standby Nordic
For Standby Nordic’s USA supplement we created the below advertisement.
The magazine reaches 53,000 travel trade professionals and has a straight media value of $1,600.
Yosemite Rim Fire
We composed a message concerning the impact of the fire on Yosemite National Park and
distributed to our database.
We distributed media clips regarding the fire and sent to Brian Wright
We translated Visit California’s website update to Danish and sent Tia Hoang.
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
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PRESS COVERAGE
Reach
Total August 2013
Value
38,358,500
$1,189,650
Grand Total Fiscal Year 2012-2013
65,768,900
$2,089,400
Please refer to PDFs and Excel-sheet on Sharepoint for an elaborate overview
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
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SALES
IN MARKET SALES ACTIVITIES & TRADE SHOW
Travel agent, media workshop, 22 August, Aarhus, Denmark
More than 150 travel agents and media attended the annual travel industry workshop in the
amusement park “Tivoli Friheden”. KGN and US participated in the event.
The guests enjoyed an informal dinner and get-together amongst colleagues and other professionals
in the travel industry.
PATA Trade Event, 22 August, Helsinki, Finland
60 travel trade and media participated in the evening event organized by the PATA Chapter in
Finland. This annual was a success and Visit California was one of the co-sponsor that evening.
Invitation:
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
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ONLINE TRAINING PROGRAM
We are seeking to get 250 new travel agents registered this year. We will promote this during the
workshops we attend throughout the year, newsletters and incentives.
For the new FY, we are working on a Mega FAM as an incentive to complete the program (pending
airline).
This will be launch when the refreshed content has been done by Sunset
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
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AIRLINE OVERVIEW
Direct routes from the Nordic Region to the US at a glance
American Airlines
Helsinki – Chicago
United
Stockholm - New York EWR
Oslo - New York EWR
Delta Air Lines
Copenhagen - New York JFK
Stockholm - New York JFK
Keflavik - New York JFK
Finnair
Helsinki - New York JFK
Icelandair
Keflavik - New York JFK
Keflavik - Newark
Keflavik - Boston
Keflavik - Minneapolis
Keflavik – Seattle
Keflavik - Washington Dulles
Keflavik – Denver
Keflavik - Anchorage
SAS
Copenhagen - New York EWR
Copenhagen – SFO
Copenhagen - Chicago
Copenhagen - Washington
Stockholm - New York EWR
Stockholm - Chicago
Oslo - New York EWR
Norwegian
Oslo - New York JFK
Stockholm - New York JFK
Stockholm - Fort Lauderdale
Copenhagen - Fort Lauderdale
Oslo - Fort Lauderdale
Frequency
Aircraft/Seat
7 weekly
Boeing 767-300 / Seats 269
7 weekly
7 weekly
Boeing 757-200 / Seats 169
Boeing 757-200 / Seats 169
Seasonal - 7 weekly
Seasonal - 6 weekly
Seasonal - 3 weekly
Boeing 767-200 / Seats 269
Boeing 757-200 / Seats 169
Boeing 757-200 / Seats 169
7 weekly
Airbus A330-300 / Seats 295
2 Daily
4 weekly - starting October
28th 2013
2 Daily & 4 weekly
7 weekly
7 weekly
7 weekly
6 weekly
2 weekly
Boeing 757-200 / Seats 183
11 weekly
6 weekly
7 weekly
7 weekly
7 weekly
7 weekly
7 weekly
Airbus A330-300 / Seats 264
Airbus A330-300 / Seats 264
Airbus A340-300 / Seats 245
Airbus A330-300 / Seats 264
Airbus A330-300 / Seats 264
Airbus A330-300 / Seats 264
Airbus A330-300 / Seats 264
3 weekly
3 weekly
2 weekly
2 weekly
2 weekly
787 Dreamliner / Seats 291
787 Dreamliner / Seats 291
787 Dreamliner / Seats 291
787 Dreamliner / Seats 291
787 Dreamliner / Seats 291
Boeing 757-200 / Seats 183
Boeing 757-200 / Seats 183
Boeing 757-200 / Seats 183
Boeing 757-200 / Seats 183
Boeing 757-200 / Seats 183
Boeing 757-200 / Seats 183
Boeing 757-200 / Seats 183
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
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UPCOMING ACTIVITIES, 2013-3014
PR Event
Media
Stockholm,
Sweden
Malmö, Sweden
5 September
30 Media
Discover
America
Sweden
Trade/Media,
Evening, timed
Workshop
26 September
Evening workshop for 80
travel trade professionals
NordmannsReiser client
event
Consumer
Bergen, Norway
30 September
"Mini" travel fair/customer
event for the public
Øksnehallen
Consumer
show
Copenhagen,
Denmark
18 - 20 October Luxury consumer show.
Brochures in USA lounge for
USD 250
”Älska Mat”
(Loving Food)
Consummer
event
Malmø, Sweden
25-27
October5-27
okt
California brochure/map
distribution at California
Wine stand
Discover
America
Finland
PATA
Longhaul
Trade
Helsinki, Finland
31 October
USA Seminar/workshop
table top
Trade/Media
Billund/Copenhag
en, Denmark
Discover
America
Sweden
World Travel
Market
Trade/Media
Stockholm,
Sweden
30 - 31 October 300 travel agents, Tour
operators and media, two
days workshop and
presentation
4 November
Halloween Workshop
Trade/Media
London, England
4 - 7 November
”Mitt Kök”
(My Kitchen)
Consummer
event
Stockholm,
Sweden
Thanksgiving
event
Trade/Media
Copenhagen,
Denmark
Discover
America
Sweden
Trade/Media,
Evening, timed
Workshop,
F&B
Thanksgiving
Dinner/Trade
Gothenburg,
Sweden,
7-11 November California brochure/map
distribution at California
Wine stand
7 November
350 key executive travel
trade, dinner with
presentation
20 November
Discover
America
Sweden
US Embassy,
Stockholm,
Sweden
27 November
KGN & JM attending
Discover America meeting
followed by thanksgiving
luncheon
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
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ReiselivsMess
en
Nordmanns
Reiser
Discover
America
Finland
Matka
FERIE og fritid
Mid-Atlantic
The Danish
Travel Show
Swansons
Long Haul
day
FDM Travel
Discover
America
Denmark
ITB
TUR
IPW
IMEX
Trade &
consumer
show
Fornebue
Consumer
show
Oslo, Norway
10 - 12 January
Brochure distribution
Bergen, Norway
13 January
Trade/media
Helsinki, Finland
15 January
California and San Francisco
- we will do a presentation
or - KGN will participate
80 travel agents and media.
Workshop table top
Trade &
consumer
show
Trade &
consumer
show
Trade show
Helsinki, Finland
16 - 19 January
Travel show, 80.000 visitors
Copenhagen,
Denmark
17 - 19 January
Travel show, 40.000 visitors
Reykjavik, Iceland
6 – 9 February
B2b travel show
Trade &
consumer
show
Consumer/Me
dia
Herning,
Denmark
21 - 23
February
Travel show, 63.000 visitors
Osby, Sweden
1 March
1000+ consumers visit Fort
Swanson
Consumer
Lyngby Denmark
2 March
1000+ consumers to visit the
head quarter of FDM
Workshop
Copenhagen,
Denmark
3 March
Trade &
consumer
show
Trade &
consumer
show
Trade Show
Berlin, Germany
5 - 9 March
250+ travel agents/media
from Denmark, Norway and
Sweden
KGN & JM attending
Gothenburg,
Sweden
20 - 23 March
KGN & JM attending
Chicago, USA
5 - 9 April
KGN & JM attending
Meeting &
Events
Berlin, Germany
20 - 22 May
KGN & JM attending
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Atlantic Link | Vesterbrogade 26, 3 . fl. | 1620 Copenhagen V | Denmark | atlanticlink.net
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