Posta Magazine

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Posta Magazine
LIFESTYLE
INTERNET
MAGAZINE
MEDIA KIT 2016
ABOUT US
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ABOUT US
POSTA-MAGAZINE – ONLINE PUBLICATION ABOUT QUALITY OF LIFE, COMPILATION OF
PROFESSIONAL, AUTHORITATIVE REPORTS AND INTERVIEWS.
ESTABLISHED IN 2011.
WE REALIZE THAT OUR READERS ARE BUSY PEOPLE WHO VALUE THEIR TIME.
WE WILL PROVIDE THEM DAILY WITH THE MOST INTERESTING NEWS AND STORIES:
PERSONAL HISTORY AND PATHS TO SUCCESS OF FAMOUS PEOPLE; ANNOUNCEMENTS OF
MAJOR CULTURAL AND SPORTING EVENTS; TRENDS AND NEWS OF THE BEAUTY AND
FASHION INDUSTRIES; TRAVEL IDEAS, GIFT GUIDES, THE BEST RESTAURANTS, THE
NECESSARY ADDRESSES AND RECOMMENDATIONS.
3
ABOUT US
YANA IS A FAMOUS IT-GIRL,
TATIANA IS A
MUSIC PRODUCER OF DIMA
BILAN (FAMOUS RUSSIAN
SINGER), MANAGER AND WIFE
OF EVGENY PLUSHENKO – ONE
OF THE MOST SUCCESSFUL
OLYMPIC CHAMPIONS IN
MODERN FIGURE SKATING.
PROFESSIONAL
JOURNALIST.
SHE LAUNCHED “HELLO!”
MAGAZINE IN RUSSIA AND
WAS EDITOR-IN-CHIEF AT
“OK!” MAGAZINE FOR 6
YEARS.
TATIANA SABURENKOVA
FOUNDER & EDITOR-INCHIEF
YANA RUDKOVSKAYA
OUR MUSE & PRODUCER
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AUTHORS & COLUMNISTS
OUR AUTHORS ARE NOT ONLY PROFESSIONAL JOURNALISTS, BUT
ALSO OPINION FORMERS, CELEBRITIES, BUSINESSMEN, EXPERTS IN
FASHION, BEAUTY AND HEALTH, ARTS, TOURISM, HOSPITALITY, THE
AUTOMOTIVE INDUSTRY AND MODERN TECHNOLOGY.
EVERY DAY WE GIVE PROFESSIONAL ADVICE FOR
BETTER LIVING
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AUDIENCE
TARGET AUDIENCE OF POSTA-MAGAZINE – OUR READERS ARE ACCUSTOMED TO CHOOSING ONLY THE BEST.
THEY ARE SUCCESSFUL, ACTIVE, ALWAYS LOOKING FOR SOMETHING INTERESTING, THEY LOVE
TO WORK AND LIVE THEIR LIVES TO THE FULL.
THEY WANT TO BE AWARE OF EVERYTHING HAPPENING IN THE WORLD:
•
•
•
•
EXHIBITIONS, PERFORMANCES, MUSIC EVENTS
FASHION SHOWS, AUTOSHOWS
GASTRO TOURS BY PROFESSIONAL CHEFS AND CULINARY MASTER CLASSES
EXCLUSIVE HOTELS
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AUDIENCE
2 500 000
600 000
MONTHLY PAGE VIEWS
MONTHLY UNIQUE VISITORS
58 000
INSTAGRAM FOLLOWERS
32 500
FACEBOOK FOLLOWERS
Unique visitors
Page views
Data source: Yandex.Metrika, July 2016 ., Facebook, Instagram
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AUDIENCE
2%
16%
15%
21%
22%
20%
59%
45%
Less than 18 years-old
18-24 years-old
Moscow
25-34 years-old
35-44 years-old
Saint-Petersburg
Other regions
45+ years-old
59% | 41%
Data source: Yandex.Metrika, July 2016
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MAIN SECTIONS
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MAIN SECTIONS
LIFESTYLE
FASHION
BEAUTY
TRAVEL
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MAIN SECTIONS
GADGETS
AUTO
GOURMET
SOCIETY
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EXCLUSIVE INTERVIEWS WITH
БРЕНДИРОВАНИЕ
БРЕНДИРОВАНИЕ
SPECIAL SECTIONS
WOMEN, WHO ARE SUCCESSFUL IN
THEIR FIELD, WHO INSPIRE US WITH
THEIR BEAUTY AND STRENGTH OF
CHARACTER.
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EVENTS
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EVENTS
ORGANIZING AND HOSTING JOINT
•
CLIENT EVENINGS
DISCOVERING NEW PLACES
ENGAGING STARS AND CELEBRITIES
DINNERS FOR BUSINESS AUDIENCES AND
POTENTIAL CLIENTS
INFORMATION SUPPORT
БРЕНДИРОВАНИЕ
•
•
•
•
БРЕНДИРОВАНИЕ
ACTIVITIES WITH FRIENDLY COMPANIES:
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EXAMPLE
CLIENT:
ALAIA PARIS
SPECIAL PROJECT WITHIN THE VOGUE FASHION
NIGHT OUT
DATE: SEPTEMBER 2015
•
•
•
INTRODUCING A NEW FRAGRANCE FOR
CELEBRITIES AND POTENTIAL CUSTOMERS
EVENT ANNOUNCEMENT
EVENT REPORTS @ POSTA-MAGAZINE
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ADVERTISING FORMATS
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MAIN FORMATS
300 х 600
BRANDING
BRANDING
1160 х 200
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MAIN FORMATS
Х
FULLSCREEN
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EXAMPLE
CLIENT:
MONTCAROTTE
DATE:
FEBRUARY 2015
FORMAT:
BRANDING
BANNER 1160х100
PARTICIPATION IN THE
CELEBRITY POSTA BOX
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EXAMPLE
CLIENT:
TIFFANY&CO
CLIENT:
DIOR
AGENCY:
VIVAKI
AGENCY:
HAVAS DIGITAL
DATE:
JULY 2016
DATE:
JUNE 2016
FORMAT:
BRANDING
BANNER 1160х200
BANNER (VIDEO) 300х600
FORMAT:
BRANDING
BANNER 1160х200
BANNER (VIDEO) 300х600
CTR: 1,08%
CTR: 1,03%
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EXAMPLE
CLIENT:
JAEGER-LeCOULTRE
CLIENT:
PIAGET
FORMAT:
BANNER 1160х100
BANNER 240х400
FORMAT:
BANNER 1160х100
BANNER 240х400
CTR: 0,81%
CTR: 0,78%
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EXAMPLE
CLIENT:
VERTU
CLIENT:
OMEGA
AGENCY:
DENTSU AEGIS NETWORK
FORMAT:
BRANDING
BANNER 1160х100
DATE:
APRIL 2016
CTR: 0,91%
FORMAT:
BRANDING
BANNER 1160х200
BANNER 300х600
CTR: 1,36%
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EXAMPLE
CLIENT:
DIOR POISON
CLIENT:
NARCISO RODRIGUEZ
AGENCY:
HAVAS DIGITAL
AGENCY:
DENTSU AEGIS NETWORK
DATE:
APRIL 2016
DATE:
DECEMBER 2015
FORMAT:
BRANDING
BANNER 1160х200
BANNER (VIDEO) 300х600
FORMAT:
BRANDING
BANNER 1160х100
CTR: 1,33%
CTR: 1,12%
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EXAMPLE
CLIENT:
ANNE SEMONIN
CLIENT:
CLARINS
DATE:
MARCH 2016
DATE:
FEBRUARY 2016
FORMAT:
BRANDING
BANNER 1160х100
BANNER 240х400
FORMAT:
BRANDING
BANNER 1160х100
CTR: 1,47%
CTR: 0,92%
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EXAMPLE
CLIENT:
VOLVO
CLIENT:
AVILON (BMW)
AGENCY:
MINDSHARE
AGENCY:
TANDEM
DATE:
FEBRUARY 2016
DATE:
JANUARY 2015
FORMAT:
BRANDING
BANNER 1160х100
FORMAT:
BRANDING
BANNER 1160х100
CTR: 0,72%
CTR: 1,08%
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EXAMPLE. SPECIAL PROJECT
CLIENT:
BRASCHI / NAFA
FORMAT:
HOTEL CHRONICLES WITH ACTRESS NATALYA BARDO
PHOTO SHOOT
ARTICLE ON THE WEBSITE
ANNOUNCEMENT ON SOCIAL NETWORKS
BANNERS ON THE WEBSITE
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EXAMPLE. SPECIAL PROJECT
CLIENT:
TIFFANY & CO
FORMAT:
PRIVATE COCKTAIL PARTY
PHOTO SHOOT
ARTICLE ON THE WEBSITE
ANNOUNCEMENT ON SOCIAL MEDIA
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EXAMPLE. PR SUPPORT
CLIENT:
DIOR
http://posta-magazine.ru/style/celebrities-chose-dior-in-cannes
CLIENT:
LOUIS VUITTON
http://posta-magazine.ru/style/louis-vuitton-fall-winter-2015-accessories
CLIENT:
CHANEL
http://posta-magazine.ru/style/chanel-jewelery
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EXAMPLE. PR SUPPORT
CLIENT:
CARTIER
http://posta-magazine.ru/style/ammulette-cartier-2016
CLIENT:
VACHERON CONSTANTIN
http://posta-magazine.ru/mechanisms/vacheron-sihh-2016
CLIENT:
BULGARI
http://posta-magazine.ru/lifestyle/bulgari-and-save-the-children
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CELEBRITY POSTA BOX
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CELEBRITY POSTA BOX
IN 2013 POSTA-MAGAZINE LAUNCHED AN OFFLINE PROJECT –
THE NEXT GENERATION OF CELEBRITY GIFTING PRODUCED BY
YANA RUDKOVSKAYA.
CELEBRITY POSTA BOX IS A 60X60CM BOX FILLED WITH NEW
PRODUCTS FROM VARIOUS PREMIUM BRANDS.
63 RUSSIAN CELEBRITIES RECEIVE A GIFT FROM POSTA-MAGAZINE
EVERY THREE MONTHS AND SHARE REVIEWS WITH THEIR
SUBSCRIBERS ON SOCIAL MEDIA, INCLUDING INSTAGRAM,
FACEBOOK, TWITTER ETC.
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CELEBRITY POSTA BOX
COMPANIES WHO PARTICIPATE IN THE PROJECT DO NOT ONLY PROVIDE THEIR NEW PRODUCTS TO CELEBRITIES FOR
TESTING, BUT ALSO INSTANTLY GET HIGH-QUALITY POST-PR.
CELEBRITY POSTA-BOX IS A UNIQUE OPPORTUNITY TO PROMOTE PRODUCTS THROUGH A STARS’ PERSONAL OPINION
EXPRESSED ON THE INTERNET TO A WIDE AUDIENCE.
CELEBRITY-GIFTING
НОВОГО ПОКОЛЕНИЯ
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CELEBRITY POSTA BOX
WHAT DO PARTICIPATING BRANDS GET?
•
•
•
•
•
•
CELEBRITY-GIFTING
НОВОГО ПОКОЛЕНИЯ
THE ATTENTION OF CELEBRITIES TO THEIR PRODUCTS (DO NOT FORGET THAT STARS ARE CONSUMERS AS WELL).
TOTAL NUMBER OF SUBSCRIBERS ON SOCIAL NETWORKS - MORE THAN 28 MILLION.
A UNIQUE OPPORTUNITY TO REACH A DIVERSE AUDIENCE IN ONE PROJECT. WE ENGAGE STARS FROM NUMEROUS
DIFFERENT FIELDS (SPORT, BUSINESS, ART, CULTURE, ENTERTAINMENT ETC.)
LOYALTY TO THE PRODUCT PROMOTED BY CELEBRITIES AS THE AUDIENCE’S OPINION FORMERS.
EDITORIAL SUPPORT AT POSTA-MAGAZINE.RU.
POSSIBILITY OF SIMULTANEOUS BANNER ADVERTISING ON POSTA-MAGAZINE.RU WITH PREFERENTIAL TERMS.
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CELEBRITY POSTA BOX
HOW DO WE TRACK POST-PR?
CELEBRITY-GIFTING
НОВОГО ПОКОЛЕНИЯ
A SPECIAL DIVISION, HEADED BY PRODUCER YANA
RUDKOVSKAYA, IS RESPONSIBLE FOR ALL ARRANGEMENTS
WITH THE CELEBRITIES ABOUT PUBLICISING THE BOXES’
CONTENTS ON SOCIAL MEDIA (WITH THE HASHTAGS).
THE PARTNER RECEIVES A DETAILED REPORT WITH PHOTOS
AND TEXT, WHICH CONTAINS THE STARS’ OPINION AFTER
TRYING OUT GIFTED CLOTHING AND FOOTWEAR, VISITING
PRE-ARRANGED ROMANTIC DINNERS, TESTING NEW
COSMETIC PRODUCTS AND/OR TRAVELLING (IN CASE A
TRAVEL-CERTIFICATE HAD BEEN PROVIDED).
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CELEBRITY POSTA BOX
WHY IS IT VALUABLE FOR CELEBRITIES?
•
CELEBRITY-GIFTING
THEY GET AN
EQUIVALENT ПОКОЛЕНИЯ
OF THE "OSCAR" BOX (SELECTION OF
НОВОГО
THE BEST PRODUCTS AVAILABLE ON THE MARKET).
•
THEY HAVE AN OPPORTUNITY TO GET INFORMED ABOUT ALL
THE UP-TO-DATE PRODUCTS, EVEN THOUGH THEY LIVE/WORK
TO A TIGHT SCHEDULE.
•
THEY GET AN OPPORTUNITY TO FIND NEW FAVORITES, TO
CHANGE THEIR OPINIONS ABOUT A CERTAIN BRAND OR
SERVICE, TO DISCOVER NEW PLACES.
•
THEY ARE ALSO PROVIDED WITH AN OPPORTUNITY TO TEST THE
NEW PRODUCTS PERSONALLY AND READ AN EXPERT OPINION
ABOUT THEM ON POSTA-MAGAZINE.RU.
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CELEBRITY POSTA BOX
CELEBRITY-GIFTING
НОВОГО ПОКОЛЕНИЯ
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CELEBRITY POSTA BOX
OUR STARS. WHO THEY ARE?
1) AURORA
2) ALSU
3) BASKOV NIKOLAY
4) BILAN DIMA
5) BOKOV ALEKSEY
6) BONDARCHUK SV.
7) BONYA VICTORIA
8) VALENCIA YANA
9) VALERIA
10) VINOKUR ANASTASIA
11) VOLOSOZHAR TATIANA
12) GAGARINA POLINA
13) GALKIN MAXIM
14) GEVORKIAN TATIANA
17) DZUGELIA LAURA
18) DODRYAKOVA KATYA
19) DOSTMAN IDA
20) ZAKHAROVA SVETLANA
21) KAZANOVA SATI
22) IONOVA NATASHA
23) KIRKOROV PHILIPP
24) MIKHALKOVA DARIA
25) KOVALCHUK YULIA
26) KUDRYAVTSEVA LERA
27) KULETSKAYA ELENA
28) LAVRINTIEVA OKSANA
29) KANDELAKI TINA
30) LOLO IDA
15) GEORGIEVA SNEZHAVA 31) LORAK ANI
16) DAVYDOVA NATALIA
32) MALAKHOV ANDREY
33) MANUCHAROV VYACHESLAV
34) MUHINA EKATERINA
35) NAVKA TATIANA
36) YAKUBOVSKAYA KSENIA
37) BARANOVSKAYA YULIA
38) NYUSHA
39) OBOLENTSEVA NADEZHDA
40) ODINTSOVA EKATERINA
41) ORBAKAITE KRISTINA
42) BONDARENKO OKSANA
43) PERMINOVA ELENA
44) PLYUSCHENKO EUGENY
45) PUGACHEVA ALLA
46) RASKOVALOVA YANA
49) DUBTSOVA IRINA
50) STOLIE ILONA
51) SOTNIKOVA ADELINA
52) SOTNIKOVA ELENA
53) SUDZILOVSKAYA OLESIA
54) SUKHINOVA KSENIA
55) TIMANINA ANGELIKA
56) TOPURIA KETTY
57) TRANKOV MAXIM
58) HROMCHENKO EVELINE
59) KHAFELNIKOVA LESYA
60) CHAPURIN IGOR
61) SHKULEVA NATALIA
62) YOUDASHKINA GALINA
47) RUDKOVSKAYA YANA
48) SAVELIEVA ALEXANDRA
63) YAKIMCHIK NATALIA
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CELEBRITY POSTA BOX
IN THE LAST TWO YEARS, THE FOLLOWING BRANDS HAVE BEEN OUR PARTNERS IN THE PROJECT:
CELEBRITYGIFTING
НОВОГО
ПОКОЛЕНИЯ
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CONTACTS
ALENA VETOSHKINA
ВUSINESS DEVELOPMENT & SALES DIRECTOR
[email protected]
MOB: +7 915 4091376
33, MALAYA NIKITSKAYA ST, MOSCOW, RUSSIA
TATIANA SABURENKOVA
EDITOR-IN-CHIEF
[email protected]
TEL. + 7 499 3993213
33, MALAYA NIKITSKAYA ST, MOSCOW, RUSSIA
ARINA HOLOD-COLLINWOOD
SENIOR FASHION EDITOR & REPRESENTATIVE IN EUROPE
[email protected]
MOB: +44 (0) 7794894117
FLAT 6, 236 WESTBOURNE GROVE, W11 2RH LONDON UK
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