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GEOLINO Licensing Package - guj-international
International Licensing Package Brand concept The World of International Licensing Package G+J International Brands and Licenses Unit, Hamburg 2009 International Licensing Package Brand concept GEOlino – Germany´s most successful children´s magazine GEOlino is GEO´s children´s magazine. It was launched in 1996 and right from the beginning established a cooperation with UNICEF, the leading advocate for children´s rights worldwide. Today GEOlino is one of the most outstanding, credible and innovative children´s magazines in Germany. After 10 years, the circulation is still increasing and the number of subscriptions is constantly growing. With more than 260.000 sold copies each month and 200.000 subscriptions (IVW II/07), GEOlino has the highest audited subscription circulation and is the most successful children´s magazine in the German market. 300 Sold Circulation Subscriptions 253 200 154 164 171 17 260 173 192 199 198 Average sold circulation 2007 121 88 37 261 229 150 116 100 200 269 88 25 49 65 260.000 copies 89.000 copies International Licensing Package Brand concept GEOlino – Young and active readers GEOlino is a general interest magazine for boys and girls between 8 and 14 years. Texts, photography, illustrations and interesting topics follow the quality standards of GEO and are completed with magazine content that is suitable for children, such as tips for games, handicrafts and activities, riddles, brainteasers and posters. GEOlino readers… !! Reader Profile GEOlino readers in % attend primary or grammar mainly school and secondary school respectively. are a special “information elite”: Reading is one of their preferred leisure activities. have very multifaceted interests and hobbies. are active, sociable and very communicative. are dedicated and self-confident personalities. are well-funded and independent consumers. are the decision-makers of today and tomorrow. They influence both their parents as well as children. Boys Girls 55 45 Age 6-9 10 - 13 Education Primary Secondary modern Secondary Grammar school Other 32 ! 66 36 13 19 23 5 Source KVA 2007 (readers aged 6-13); ICON Kids & Youth Bus 2004 (children aged 6-16) International Licensing Package Brand concept GEOlino Topics: Nature GEOlino reports about nature: About scholar excursions to the Arctic, the survival of ice bears at the North Pole, the ecosystem of the Amazon, the formation of desert landscapes and the journey of grey whales around half the world. International Licensing Package Brand concept GEOlino Topics: Technology GEOlino reports about technology: About astronauts in outer space, the creation of energy and its impact on the climate, the construction of the highest roller coaster in the world and the visit of an animated cartoon studio. International Licensing Package Brand concept GEOlino Topics: Human beings GEOlino reports about human beings: About children´s lifes in Bangladesh and Afghanistan, the departure of millions of Europeans to the USA in the 19th and 20th century, violence at schools and how to prevent it as well as reports about foreign cultures, traditions and ways of living. International Licensing Package Brand concept GEOlino Topics: Creativity GEOlino suggests creative activities: Photo competitions about extraordinary landscape, funny costume and make-up tips for carnival, recipies for homemade ice cream and colourful dishes, knowledge tests as well as inspirational ideas for handcrafts. International Licensing Package Brand concept GEOlino – A class of its own With its editorial concept, layout and thematic variety, GEOlino is unique within the market of children´s and teenager´s magazines. GEOlino aims to hold the balance between knowledge transfer and fun: It takes children seriously without being too overbearing and combines reasonable content with breathtaking photography. International Licensing Package Brand concept GEOlino – An international success story The first GEOlino issue was published in Germany in 1996. In 2002 GEOlino was launched as GEOado in France. In 2003 Russia launched GEOlenok as a Russian version of GEOlino. GEOlenok is the clear market leader in the children´s segment in Russia. For the fifth time in series the magazine won the award as the top-selling title in the segment „Children Education“ given by the Russian distribution association ARRP. Right from the beginning GEOlino symbolizes outstanding journalism for kids and is in cooperation with UNICEF, the leading advocate for children´s rights all over the world. Germany France Russia International Licensing Package Brand concept GEOlino is like GEO – more than just a magazine GEOlino is not only a magazine but a colourful world of various additional products for children and teenagers. The variety goes from terrestrial globes, telescopes and puzzles to experimental games and audio books. GEOlino products are wonderful presents for children and for loyal subscribers. International Licensing Package Brand concept GEOlino – Online for more than 10 years GEOlino started its online activities in 1998. Thereby form and content of the GEOlino websites harmonize with the magazine layout and the visitor will find the same interesting topics online as in the magazine: Nature, technology, human beings and creativity. GEOlino offers various innovative and attractive features on its websites such as communities, e-cards, newsletters and forums, which are prepared in a child-friendly way. In addition, photo competitions with changing topics integrate the readers into the online community and lead to higher traffic on the website. Community www.geo.de/GEOlino/ Picture gallery International Licensing Package Brand concept GEOlino EXTRA – focused knowledge four times a year GEOlino EXTRA is the mono-thematic children´s magazine, concentrating on one topic per issue. For example: living spaces, historic eras, famous personalities, foreign worlds or fascinating creatures. The magazine offers exciting articles, intelligent pictures and an exceptional layout. In an enjoyable, likeable and playful manner, GEOlino EXTRA explains relations, gives tips and animates to reading and amazement. GEOlino EXTRA readers are GEOlino readers in a broader sense, who want to deepen the central topics of GEOlino. They extend the GEOlino target group. International Licensing Package Brand concept In short: Take advantage of a unique concept GEOlino International score benefits: Completing a publisher`s premium portfolio wit GEOlino magazine as a unique international brand with high reputation Cost savings through benefiting from an already made magazine Local editorial freedom to add or delete given editorial material to secure the best possible adaption to the local readers` market Benefiting from the experience and professionalism of Europe´s largest magazine publisher Gruner+Jahr International Licensing Package Brand concept For further information please contact André Möllersmann, Head of International Brands & Licenses Unit Karin Hunkeler, Marketing Manager GEO International G+J International Magazines GmbH GEO International Publishing Am Baumwall 11 20459 Hamburg / Germany G+J International Magazines GmbH GEO International Publishing Am Baumwall 11 20459 Hamburg/Germany Phone: +49 40 37 03 - 63 30 Fax: +49 40 37 03 - 58 67 Email: [email protected] www.guj.de www.geo-international.de Phone: +49 40 37 03 - 63 33 Fax: +49 40 37 03 - 58 67 Email: [email protected]
