Print + Online

Transcription

Print + Online

n:
Circulatio
30,000
copies
2016
Media KIT
Print + Online
Magazine Profile
2
Rates 3/4
Formats and Technical Details
5/6
Application Guide
7
Hüthig Electronic Media Group
8
Online Advertising
9-16
Job Market
17
Address Rental
18
Circulation and Distribution Analysis 19
Recipient Structure Analysis 20/21
Summary of Survey Method 22
Contact23
Schedule and Editorial Calendar
24-25a
General Terms and Conditions
25b
2016
Media KIT
Magazine Profile
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
1 Title: elektronik industrie
14 Volume analysis: 2 Profile in brief:
elektronik industrie defines itself as the leading technical monthly journal for electronic
designers in German-speaking countries. The editorial focus is firmly on practical and
application oriented articles as well as trend reporting for all relevant industry sectors.
Independently researched by an expert editorial team, the contents and material will
directly benefit readers in their everyday work.
elektronik industrie and its four sister journals form the Hüthig Electronic Media Group
under the umbrella of the all-electronics online portal. Advertising customers will find
a unique portfolio here that allows them to reach their target group across a range of
media, in an accurate and comprehensive manner.
3 Target Group:elektronik industrie in particular reaches electronic designer
in all relevant branches.
15Analysis of editorial content
by topic areas:
4 Publication:
12 x per year + special issues
5Magazine format:
DIN A4
6Volume:
Volume 47/2016
7Price annual subscription:
domestic
foreign Single copy price 2014 = 11 issues (+ Application Guide)
Total volume:
944 pages =
100.00 %
Editorial section:
749 pages =
75.10 %
Advertising section:
195 pages =
24.90 %
including applications:
advertorials:
bound inserts:
publisher’s advertisements:
19 pages =
9 pages =
4 pages =
24 pages =
13,73 %
2.60 %
7.90 %
11.10 %
Supplements:
€ 176.00 (+ € 15.00 shipping costs and VAT = € 204.81)
€ 176.00 (+ € 30.00 shipping costs and VAT = € 220.86)
€ 19.50 (including VAT, not including shipping cost)
1
4
Active components incl. micro-controllers
48 pages =
6.40 %
Analog/mixed signal ICs
41 pages =
5.50 %
Display technology
24 pages =
3.20 %
Development systems + EDA tools
28 pages =
3.70 %
Electromechanics
91 pages =
12.10 %
Embedded systems
80 pages =
10.70 %
8 Organ:–
Measurement technology + EMC
75 pages =
10.00 %
9 Memberships:
Power electronics + drive technology
55 pages =
7.30 %
Opto-electronics
33 pages =
4.50 %
Programmable logic
18 pages =
2.40 %
Quartz/oscillators
17 pages =
2.30 %
Sensors
35 pages =
4.70 %
Electricity supply systems
70 pages =
9.30 %
Wireless + high frequency/microwave technology
18 pages =
2.40 %
Markets + technologies, news
116 pages=
15.50 %
Editorial content
749 pages =
100.00 %
Deutsche Fachpresse, IVW
10 Publishing company:Hüthig GmbH
Managing Director: Fabian Müller
Publishing Manager: Rainer Simon
Address:Im Weiher 10, D-69121 Heidelberg
Phone: +49 6221 489-363
Fax:
+49 6221 489-482
Internet : www.elektronik-industrie.de
11Publisher–
12 Advertising Dept.:Frank Henning, Advertising Manager
13 Editorial Dept.:Dipl.-Ing. Hans Jaschinski, Editor-in-chief
2
1 Advertising rates in € (for formats, see page 5):
Rates do not include VAT
Rates for b/w advertisements
Basic rate
5 % discount
10 % discount
15 % discount
20 % discount
1/1 page
5,950.00
5,652.50
5,355.00
5,057.50
4,760.00
2/3 page
3,990.00
3,790.50
3,591.00
3,391.50
3,192.00
1/2 page
2,995.00
2,845.25
2,695.50
2,545.75
2,396.00
Junior page
3,470.00
3,296.50
3,123.00
2,949.50
2,776.00
1/3 page
2,010.00
1,909.50
1,809.00
1,708.50
1,608.00
1/4 page
1,550.00
1,472.50
1,395.00
1,317.50
1,240.00
1/8 page
830.00
788.50
747.00
705.50
664.00
Total rates for 2c advertisements
2c rate
5 % discount
10 % discount
15 % discount
20 % discount
1/1 page
6,590.00
6,292.50
5,995.00
5,697.50
5,400.00
2/3 page
4,375.00
4,175.50
3,976.00
3,776.50
3,577.00
1/2 page
3,380.00
3,230.25
3,080.50
2,930.75
2,781.00
Junior page
3,855.00
3,681.50
3,508.00
3,334.50
3,161.00
1/3 page
2,395.00
2,294.50
2,194.00
2,093.50
1,993.00
1/4 page
1,750.00
1,672.50
1,595.00
1,517.50
1,440.00
1/8 page
1,030.00
988.50
947.00
905.50
864.00
Total rates for 4c advertisements
4c rate
5 % discount
10 % discount
15 % discount
20 % discount
1/1 page
7,025.00
6,727.50
6,430.00
6,132.50
5,835.00
2/3 page
4,835.00
4,635.50
4,436.00
4,236.50
4,037.00
1/2 page
3,840.00
3,690.25
3,540.50
3,390.75
3,241.00
Junior page
4,315.00
4,141.50
3,968.00
3,749.50
3,621.00
1/3 page
2,855.00
2,754.50
2,654.00
2,553.50
2,453.00
1/4 page
2,150.00
2,072.50
1,995.00
1,917.50
1,840.00
1/8 page
1,430.00
1,388.50
1,347.00
1,305.50
1,264.00
3
2016
Media KIT
Advertising Rates
List No. 45
valid as of Oct. 1, 2015
2Surcharges
Preferential placements:
Inside front cover and outside back cover, 4c
10 % surcharge on basic rate
Binding placements
Prices and conditions for cover placement on request.
Color surcharges (not discountable):
2c
4c
1/1 page
€640.–
1,075.–
2/3 to 1/3 page
€385.–
845.–
1/4 and smaller
€200.–
600.–
Surcharges apply to Euroscale colors
Special colors on request
Format surcharges:
Bled-off and gutter bleed advertisements
3Discounts (for purchase within 12 months):
Frequency discount rate:
3 x publication
5 %
6 x publication
10 %
9 x publication
15 %
12 x publication
20 %
Quantity discount rate:
2 pages
5%
3 pages
10 %
5 pages
15 %
8 pages
20 %
4
Classified ads:
Job vacancies per mm (1-column, 41 mm wide), b/w
5
Special Advertising:
Bound inserts: must be delivered folded, untrimmed, without back stapling
Volume
minimum
weight
up to
135 g/m2
over
135 g/m2
2 pages
120 g/m2
€ 5,800.–
€ 6,020.–
4 pages
80 g/m2
€ 8,300.–
€ 8,500.–
Supplements:
Minimum format 10.5 x 14.8 cm, minimum weight per sheet 150 g/m2
up to 25 g € 7,300.–
up to 50 g € 8,990.–
each additional 25 g weight € 3,650.–
Maximum paper format 20 x 28 cm
Delivery: Specimens to be supplied as of order placement, circulation up to
10 days prior to publication. Required supply quantity: 31,000 copies
Partial supplements on request
Stick-on advertising media: Minimum format 6.0 x 7.5 cm at 150 g/m2
Positioning on request
In conjunction with advertisement or bound insert € 1,550.–
plus adhesive costs
– for machine processing
€ 1,470.–
– for manual processing
€ 3,250.–
Delivery address for supplements and bound inserts:
pva Druck und Medien-Dienstleistungen GmbH, Industriestraße 15,
D-76829 Landau/Pfalz (clearly marked: for electronic industrie, issue number…)
6Contact:
Consultation, bookings:
Frank Henning, Advertising Manager
Phone: +49 6221 489-363
E-Mail: [email protected]
Advertising availability:
Angelika Scheffler
Phone: +49 6221 489-392, Fax +49 6221 489-310
E-Mail: [email protected]
€4.–
7Terms of payment:
Net within 30 days of invoice date, 2 % discount if payment made in advance or
direct debit. Rates do not include VAT.
Bank details: Postbank Ludwigshafen:
Account number: 4 799 673, Bank code: 545 100 67,
IBAN: DE77 5451 0067 0004 7996 73, BIC: PBNKDEFF545
Bound inserts to be delivered to the printers free of charge and correctly packed no later
than 14 days prior to publication date (see schedule) of the agreed issue.
Required supply quantity: 31,000 copies
All prices are in Euros and do not include applicable value added tax
4
P
2016
Formats and
Technical Details
Supplement to Advertising
Rates List No. 45
Media KIT
F
*Bleed formats quoted include 3 mm trim allowances
Type area formats
Bleed formats
1/1 page
178 x 257 mm
Junior page
126 x 178 mm
bleed
216 x 303 mm*
bleed
145 x 203 mm*
1/3 page
vertical
56 x 257 mm
1/3 page
horizontal
178 x 83 mm
bleed
75 x 303 mm*
bleed
216 x 105 mm*
2/3 page
vertical
117 x 257 mm
2/3 page
horizontal
178 x 169 mm
1/2 page
vertical
86 x 257 mm
1/2 page
horizontal
178 x 126 mm
bleed
136 x 303 mm*
bleed
216 x 194 mm*
bleed
105 x 303 mm*
bleed
216 x 149 mm*
1/4 page block
86 x 126 mm
1/4 page vertical
41 x 257 mm
1/8 page block
86 x 62 mm
1/8 page vertical
41 x 126 mm
bleed
105 x 149 mm*
bleed
60 x 303 mm*
1/4 page
horizontal
178 x 62 mm
1/8 page
horizontal
178 x 29 mm
bleed
216 x 85 mm*
Magazine format: DIN A4, width 210 mm, height 297 mm
5
2016
n
Circulatio
pies!
30,000 co
Media KIT
1 Magazine format:
Width 210 mm, height 297 mm, DIN A4
Supplement to Advertising
Rates List No. 45
F
2. The publisher warrants the printed, defect-free reproduction of the advertisements
corresponding to their representation on circulation paper, and requires the delivery of
suitable masters (see details in price list).
3. Color advertisements: the customer must provide a color proof with digitally delivered
masters for color advertisements. Failure to provide such proof shall result in the customer
forfeiting claims for compensation due to possible color deviations.
4. Complaints must be asserted by the customer in respect of obvious defects not
later than two weeks after receipt of invoice. For non-obvious defects, the customer
must issue a complaint not later than one year after publication. If, despite prompt
delivery of perfect copy and complaint in good time, the advertising material has been
reproduced with defects, the customer may demand a substitute placement appearance
of the advertisement (subsequent fulfillment) without defects. Claims for subsequent
performance are excluded if they subject the publisher to unreasonable expenses. If
the publisher is given a reasonable deadline and allows it to expire, the customer shall
have the right to cancel the contract or obtain a reduction in payment to the extent to
which the purpose of the advertisement was impaired. Warranty claims from merchant
customers expire 12 months after publication of the corresponding advertisement or
insert.
5. If defects in the print documents are not immediately apparent but become apparent
during the printing process, the customer shall have no claims in respect of inadequate
publication quality.
6. Customers failing to abide by the publisher’s recommendations regarding the creation
and transmission of digital print materials shall forfeit all claims relating to publication of
defective advertisements.
7. The customer warrants that all files supplied are free of computer viruses. The publisher
is authorized to delete files containing viruses. Such deletion shall not provide the basis for
any claims by the customer. The publisher also reserves the right to claim damages if the
computer viruses cause further damage at the publisher.
8. The publisher assumes no warranty for the accuracy of the quality or volume of
materials (bound inserts,inserts etc.) which the customer claims to have made available.
Type area:Width 178 mm, height 257 mm
4 columns, column width: 41 mm
2 Printing & binding process:Rotary offset
adhesive binding
3 Data transfer:
Formats and
Technical Details
[email protected]
4 Data formats: Data is supplied in pdf format, version 1.3 (PDF/X-1a), created in Acrobat
Distiller using version 4.0 or higher and with screen-modulated proof. High-resolution
image data of at least 300 dpi, resolution for 60 screen, color model always CMYK (no RGB
or LAB elements). Bitmap (barcode scans) should have at least 800 dpi resolution.
The format is created in original dimensions plus trim allowance and bleed marks.
5 Color advertisements: For digitally delivered masters for color advertisements, the
customer must provide a color proof with Fogra Medienkeil Version 2.0 or 3.0 and a proof
or measurement protocol (= certificate). If no proof is provided, the customer forfeits any
rights to damage claims due to color deviations.
6 Proof specifications: as given in the FOGRA standard. With FOGRA Medienkeil 2.0 or 3.0
according to the standard, PSO_LWC_Improved_eci.icc for contents as a rule paper type 3
FOGRA 45L – according to standard, ISOcoated_v2_eci.icc for cover as a rule paper type 2
FOGRA 39L – according to standard.
For further information on pdf format pre-settings call the technical hotline
at +49 8191 125-338.
7 Data archiving: Data is archived, thus unmodified repeats are generally possible.
However, no warranty for data is assumed.
9Contact
Advertisment processing
Angelika Scheffler
Phone: +49 6221 489-392
Fax:
+49 6221 489-310
E-mail:[email protected]
8Warranty:
1. The inclusion of advertisements in certain issues or editions or in certain positions is not
guaranteed.
6
2016
Media KIT
Application Guide
The direct guide to applications
In the current age no electronics developer can afford to spend hours looking for application notes. Time is obviously a precious commodity which should be used as efficiently as possible. elektronik industrie provides the ideal solution: the Application Guide,
which will be published for the 14th time in 2016. In total, we have already presented
over 15,000 pages of applications.
The applications are presented in short form in the special edition and are available to
download in full from the online portal all-electronics.de.
Present your applications
This results in very little work on your part: You send us application notes, white papers
or other long articles as a PDF file (translations into German are not necessary). The editorial team creates a short version of the application notes, which is published together
with a product image, block diagram or performance diagram in the Application Guide.
The full application notes will be placed on our portal and are given a unique infoDIREKT code which can be used to open them directly. On request, the application notes
can also linked from your website. In this case, a special deep link has to be set up.
PUBLISHING DATE:
December 14, 2016
ADVERTISING DEADLINE:
November 21, 2016
Editorial Deadline:
November 2, 2016
PRINT RUN:30,000 copies
(Special supplement in the November issue
of elektronik industrie)
RATES:
per Application
QUANTITY DISCOUNT:2 Applications
4 Applications
8 Applications
MAGAZINE FORMAT:
7
€ 750.–
10 %
15 %
20 %
200 mm width x 280 mm height
2016
Media KIT
Hüthig Electronic
Media Group
elektronik industrie defines itself as the leading monthly technical
specialist publication for electronics developers in the German-speaking world. The editorial content focuses on practical and applicationoriented articles and trends for all relevant sectors. The specialist
information, which we research ourselves, can be applied and implemented by readers directly in the professional environment.
elektronik industrie and its four sister publications make up the
Hüthig Elektronik media group under the umbrella of the allelectronics website. Advertising customers will find a unique portfolio here that allows them to reach their target group across
a wide range of media in an accurate and comprehensive manner.
AUTOMOBIL-ELEKTRONIK covers the entire value-creation chain of
vehicle electronics from components and assemblies to software,
tools and development techniques. Together with the leading annual
AUTOMOBIL-ELEKTRONIK-KONGRESS conference in Ludwigsburg,
AUTOMOBIL-ELEKTRONIK provides a combination that is unique on
the market thus demonstrating its expertise both technically and in
terms of business business.
elektronik journal is the special interest magazine for decision-makers in
electronics development. The specialist articles and short reports focus
on the technical and economic benefits of products and solutions. Specialist journalists get to the bottom of relevant issues in a clear and application-oriented way in a fresh magazine style. In 2016, the editorial team
will focus on the following nine editions: Internet of Things, Lighting
technology + LED, Distribution, Measuring technology + Sensors, Embedded + Wireless, Electromechanical technology, Power, Medical electronics
and Electronica 2016. Every topic is presented in a comprehensive and
sustainable way - from the principles and technologies through to their
applications and from the components to the final systems.
IEE is the solution-oriented specialist magazine for automation in
the mechanical engineering industry and other manufacturing sectors. Thematically IEE focuses on the huge changes in automation
technology: Innovations and concepts, such as the Internet of Things
(IoT) and Industrie 4.0, are transforming the traditional automation
pyramid. In this process of upheaval. IEE accompanies readers on
the path to “Production 4.0” – comprehensive, expert, reliable and
always application-oriented. As a modern specialist magazine, IEE is
a number 1 source of information for investment decision-makers in
all sectors of the economy and functions.
productronic is aimed at decision-makers and specialists in electronics manufacturing and anyone involved in technology development
or services concerning electronics manufacturing. As an opinionshaper and market leader, productronic provides comprehensive
information that it researches itself on all aspects of efficient and
cost-effective electronics manufacturing. The highly regarded
industry magazine also publishes news and trend reports both in
print and online. productronic comprehensively covers the electronics
manufacturing industry in German speaking countries.
all-electronics.de is the specialist journalistic website of
Hüthig GmbH’s five specialist electronics magazines. The
site primarily focuses on electronics development, electronics manufacturing, automotive and automation. In addition to up-to-the-minute
information and new products, the site’s journalistic focus centers on well-founded
technical articles, background reports and technical knowledge. There are extensive
search options available on all-electronics.de. A company directory, the job market and
a newsletter published twice a week with 16,700 registered subscribers round off the
offering.
8
2016
Website
Profile
Media KIT
1
all-electronics.de
1
Website (URL): www.all-electronics.de
2
Profile in brief:
all-electronics.de is the media specialist portal for five electronics trade magazines of
Hüthig GmbH.
The portal focuses chiefly on the topics of electronic development, electronic
manufacturing, automotive and automation. In addition to up-to-the-minute
information and new products, the portal’s journalistic focus centers on solid
technical articles, background reports and technical knowledge. Contents are initially
published online and optimized for the internet, prior to being published in the five
Hüthig Verlag electronics trade magazines.
The user also has extensive research facilities at hand in the business directory,
which contains over 5,000 companies listed by specific industry. And the online
presence is reinforced by a newsletter with over 16,700 registered subscribers.
The offering is rounded out by an extensive job market featuring positions for skilled
staff and executive management in the electronics industry.
3
6
Publisher:
Hüthig GmbH
5
Editorial Contact:
Dr.-Ing. Achim Leitner, Editor-in-chief
Tel.: +49 8191 125-403
E-mail: [email protected]
Tel.: +49 6221 489-363
Anja Breuer, Advertising Manager
Tel.: +49 6221 489-326
7
Data delivery:
Sabine Greinus
Tel.: +49 6221 489-598
Complete Media Kit
www.all-electronics.de/mediadatenonline
.de
tronics
all-elec rtified
e
c
is IVW
Facts
Channels
• market overviews
• news
• embedded
• datacom
• measuring + testing
• e-manufacturing
• automation
• applications
• dates
• job market
• videos
Traffic1
• ��,�� visits / month
• ��,�� page impressions / month
• �.�� minutes average dwell time
• ��,�� newsletter subscribers
Target group:
The portal’s target group is comprised of developers and decision-makers in the
electronics industry, automotive industry as well as automation specialists from all
industries. The majority of users are engineers and designers.
4
Contact – Online Advertising:
Content
• technical articles
• product reports
• news
• interviews
• videos
1
9
Source: IVW, as of 3/2015, non-search engine traffic
2016
Website
Rates and
Advertising Formats
Media KIT
1
P
Rates and Advertising Formats
Format
Bookable Channels
Price in Euros
per month/issue
Prices in the trade fair months
March, October, November
Full-Size banner
468 x 60 pixels
total rotation
1,850.–
2,035.–
Half-Size banner
234 x 60 pixels
total rotation
1,330.–
1,450.–
728 up to a max. 890 x 90 pixels
total rotation
2,700.–
2,950.–
Skyscraper
160 x 600 pixels
total rotation
2,420.–
2,640.–
Content Ad
300 x 250 pixels
total rotation
3,300.–
3,570.–
Rectangle
300 x 250 pixels
total rotation
3,080.–
3,360.–
Wallpaper
728 x 90 and max. 160 x 900 pixels
total rotation
4,540.–
4,950.–
Partner-site button
in channel
300 x 120 pixels
Market overviews, news, components,
embedded, measuring + testing, e-manufacturing, automation, applications
580.–
640.–
Partner-site button
on homepage
300 x 120 pixels
homepage
1,680.–
1,840.–
Sponsoring button
900 x 30 pixels
total rotation
3,500.–
3,800.–
Flying Ad
240 x 120 pixels
total rotation
4,180.–
4,730.–
as agreed
Link in main navigation + sidebar
1,290.–
1,380.–
400 x 280 pixels
Company entry, Videos
3,050.–*
as agreed
Whitepaper, Sidebar
240.–
Text + max. 5 pictures
1 week integration on home page +
archiving min. 1 year
Ad Format
Superbanner
(=Big-Size banner)
Microsite/Specials
Company/Product Video
Whitepaper
Sponsored Post
*duration: 1 year
270.–
2,040.–
All prices in Euros without applicable VAT
Ad Format
Newsletter/Sponsoring Ad
Format
Bookable Channels
Price in Euros
per month/issue
660 x 30 to 90 pixels
900.–
Prices in the trade fair months
March, October, November
990.–
Newsletter/Content Ad
480 x 150 pixels
840.–
920.–
Newsletter/Skyscraper
160 x 600 pixels
1,020.–
1,120.–
Newsletter/Button
160 x 80 pixels
580.–
640.–
Newsletter/Text Ad
image: 150 x 100 pixels
text: max. 330 characters
840.–
920.–
Company entry/Standard
Business directory
free
Company entry/Plus
Business directory
385.– per year
Company entry/Premium
Business directory
565.– per year
Format
Bookable Channels
Price in Euros
per month/issue
Market Overview
Sponsorship
900 x 250 pixels
Full rotation in a market overview
1,850.–
Market Overview
Top Ranking
Editorial entry in consultation with the editorial team
Top position in a market overview
580.–
Ad Format
10/11
2016
Media KIT
Formats and
Technical Details
F
1 Bannerformats
You can book a wide variety of banner formats on all-electronics.de. Whether an animated gif, a flash banner or java application, the choice is yours. The
banner sizes are always displayed within the total rotation, with a maximum of two additional advertising partners in this placement. The only exception
to this is the partner-site button. Here, you have the opportunity to reach your target group in even more specific manner by booking a specific channel,
e.g. embedded or automation. Your campaign will be billed at the monthly fixed-price rate. The minimum booking period is four weeks.
Full-Size banner
Format: 468 x 60 pixels
Price/month: € 1,850.– /
€ 2,035.–*
Half-Size banner
€ 1,450.–*
Superbanner
Format: 728 up to max.
890 x 90 pixels
€ 2,950.–*
Skyscraper
€ 2,640.–*
Content Ad
€ 3,570.–*
Rectangle
€ 3,360.–*
Partner-site button
Price/channel/month:
€ 580.– / 640.–*
Price/homepage/month:
€ 1,680.– / 1,840.–*
Sponsoring button
€ 3,800.–*
Microsite/Specials
Contents: text, video,
link, document
€ 1,380.–*
Company/Product Video
File type: flash (FLV), MP4,
maximum 5 minutes
Price per video: € 3,050.–
Price per video + video
production team/one-time:
€ 4,840.–
Minimum duration: 1 year
Whitepaper
Format: HTML page
Contents: text, logo,
download
Price/month: € 240.– /
€ 270.–*
Sponsored post
Contents:
Headline, teaser, text,
max. 5 pictures
Price/month: € 2,040.–
Flying Ad
€ 4,730.–*
* Increased price before trade fairs, see pages 10/11
↓
Wallpaper
and max. 160 x 900 pixels
€ 4,950.–*
All prices in Euros without applicable VAT. | All banner formats up to a max. of 50 KB. | File type for banner ad:flash, jpg, gif
12/13
2016
,700
Over 16 rs**
e
ib
r
c
s
sub
Media KIT
Newsletter
Profile
1
Name: all-electronics.de-Newsletter
2
Profile in brief:
Each Tuesday and Thursday, our weekly newsletter is sent to over 16,700 subscribers.
In addition to current news, the newsletter features new product releases as well as
expert editorial contributions for the various trade channels.
Sponsoring Ad
Format:
660 x 30 to 90 pixels
Price/issue: € 900.–/€ 990.–*
File type: gif, jpg
Content Ad
Format:
480 x 150 pixels
Price/issue: € 840.–/€ 920.–*
File type: gif, jpg
3 Target group:
The portal’s target group is comprised of developers and decision-makers in the
electronics industry, as well as automation specialists from all industries. The
majority of users are engineers and designers.
4
Frequency:
2 x per week, on Tuesday and Thursday
5
Editorial Contact:
Dr.-Ing. Achim Leitner, Editor-in-chief
Tel.: +49 8191 125-403
6
Contact – Online Advertising:
Tel.: +49 6221 489-363
Button
Format:
160 x 80 pixels
Price/issue: € 580.–/€ 640.–*
File type: gif, jpg
Skyscraper
Format:
160 x 600 pixels
Price/issue: € 1,020.–/€ 1,120.–*
File type: gif, jpg
Anja Breuer, Advertising Manager
Tel.: +49 6221 489-326
7
Data delivery:
1
Text Ad (image + text)
Image:
150 x 100 pixels
Text:
max. 330 characters
Price/issue: € 840.–/€ 920.–*
File type: gif, jpg
Sabine Greinus
Tel.: +49 6221 489-598
* Increased price before trade fairs,
see pages 10/11
All prices in Euros without
applicable VAT
**publisher’s claim
14
2016
Media KIT
Business directory
Also take advantage of locational benefits online: present your company with a company entry
in the context of your industry. An entry in our Business directory guarantees constant presence
when prospective customers are searching. You can update or modify all company entries at
any time.
Standard
Plus
Premium
Display of your company profile with relevant search
results
✔
✔
✔
E-mail contact
✔
✔
✔
Link with your product reports, specialist articles, news
and events
✔
✔
✔
Telephone and fax numbers
✔
✔
Link to homepage
✔
✔
Company logo
✔
✔
Profile image
✔
✔
Online statistics
✔
✔
Highlighting in search results
✔
✔
Product program
✔
✔
Social media link
✔
✔
Company logo in relevant market overviews
✔
✔
Image gallery
✔
Company profile
✔
Link to sales office or branches
✔
Additional information as a file
✔
Include company videos
Price/year
✔
free
€ 385.–
€ 565.–
15
Website
Business Directory
2016
Media KIT
Website
Digital Market Overviews
1
Web address (URL):
2
Target group:
marktuebersichten.all-electronics.de
Sponsoring
Developers and decision-makers in the electronics and automotive industries
as well as automation specialists from all sectors.
3
Profile in brief:
The digital market overviews are a sector-specific search tool integrated into
Market Overview Sponsorship
Positioning:
Advertising message is exclusively positioned in the
immediately visible area of a market overview with
full rotation via a banner.
Format:
�� x �� pixels
Price per month:
€ �,��.–
File type:
gif, jpg, flv
all-electronics.de with dynamic filter and comparison functions.
The service, which is free-of-charge to the decision-maker, is a useful tool in
selecting and finding the right product or manufacturer.
4
Market Overview Top Ranking
Positioning:
The editorial product or company entry is shown as the first
entry in a market overview in the list view according to the
user's filter criteria. The form of advertising can be booked by
a maximum of three advertising customers.
Format:
�� x �� pixels
for logo and product image
Price per month:
€ ��.–
File type:
gif, jpg
An overview of the benefits for you:
• Excellent targeting (pure target group)
• Increased visibility thanks to new form of advertising
• High-quality editorial context
• Positioning of your advertising message in innovative decision-maker tool
with unique selling proposition
5
Bookable forms of advertising:
• Market Overview Sponsorship
• Market Overview Top Ranking
Logo Integration via Plus and Premium Entries
Positioning:
If you book a Plus or Premium entry in our Business directory
15 your logo will be displayed in a market overview
(see p. XY),
appropriate to each of your entries.
Format:
�� x �� pixels for logo
Price of company
entry per year:
€ ��.– / € ��.– (Plus / Premium entry)
File type:
gif, jpg
• Logo integration via Plus and Premium entries
6
Bookable market overviews:
• An overview of electronics manufacturing service providers
• Tools for automotive software
• Providers of automotive electronics
• In-circuit testers for cost-eﬀective quality assurance
• Suppliers of controllers
Further bookable market overviews at: marktuebersichten.all-electronics.de
16
2016
Media KIT
Job Market
Looking for specialists?
Combine our magazines to meet your precise needs. Virtually every single reader of our
media could be the right one for your company!
Find qualified employees in Hüthig electronic media! Do you have vacancies to fill and
are looking for qualified employees?
Take advantage of the combined media power of Hüthig electronic media!
Prices Print and Online:*
You’ll have various options to address potential candidates for a special position or for
your company.
1.Online: your employment offer on www.all-electronics.de
2.Online and print in combination
3.Your print job advertisement in our media
You’ll reach pure target groups, for example:
• Managers and engineers in electronics
development and manufacturing, as well as
in mechanical and plant engineering
Online only
€ 480.–
Job vacancy ad in 2 magazines, 1/1 page + online
€ 3,150.–
€ 4,490.–
€ 1,820.–
€ 2,490.–
Prices Print:*
• Designers
• Electronics developers
• Decision-makers and experts from the
automotive industry
• Automation experts
Job vacancy ad in 2 magazines, 1/1 page
€ 2,800.–
€ 4,200.–
€ 1,500.–
€ 2,250.–
* Prices not eligible for discount.
17
Prices do not include applicable statutory VAT.
2016
Media KIT
Address Rental
Customer acquisition with top decision-maker addresses
Increase your sales success and open up new revenue potential by addressing over 500,000 decisionmakers in a targeted and personalized way. Our exclusive database is the ideal platform for targetgroup-specific address selection:
• Extremely up-to-date address list thanks to regular dispatch of magazines by us as a publisher
• Exclusive decision-maker contacts thanks to continual telephone improvement of address database
• Personalized addressing of decision-makers at 1st and 2nd management levels and specialists
• Flexible use of addresses: One-off, multiple or yearly usage
• Billing based on net usage amount: Comparison with your database
Extensive selection options
• Sector and related sectors
• Decision-makers by position and function
• Readers of single or several specialist magazines
• Number of employees
• Region (post code/Nielsen)
• National and international
Address list rental
Single usage
(price per usage)
Usage twice
(price per usage)
Usage three
times
Yearly rental
€ 0.179
€ 0.90
Database flat rate
Company address +
1 contact partner
(price per usage)
Minimum order value
Minimum order
€ 180
€ 0.195
€ 0.185
€ 490 (incl. database/selection flat rate)
70% of addresses supplied (with address comparison)
Price details plus VAT. The conditions according to the offer/order confirmation apply
Test now free-of-charge
A test with small numbers of addresses is available at any
time to ensure greater planning certainty for your mailing.
We inform you of the potential of your desired target group
free-of-charge and without obligation.
(flat rate)
(price per usage)
Simply get in touch with me:
Frank Henning
Advertising manager
Tel.: +49 6221 489-363, Fax: +49 6221 489-482
18
2016
Media KIT
Circulation and
Distribution Analysis
2
1
Circulation monitoring:
2
Circulation analysis:Copies per issue on average for the period
July 1, 2014 to June 30, 2015
Nielsen area 1
Hamburg, Bremen, Schleswig-Holstein,
Lower Saxony
10.7
2,812
Print run:30,000
Nielsen area 2
North Rhine-Westphalia
18.0
4,717
Nielsen area 3a
Hesse, Rhineland-Palatinate, Saarland
12.6
3,300
Nielsen area 3b
Baden-Wuerttemberg
25.2
6,599
Nielsen area 4
Bavaria
21.7
5,695
Nielsen area 5-7
Berlin, Brandenburg, Mecklenburg-Western
Pomerania, Saxony, Saxony-Anhalt, Thuringia
11.8
3,085
100.0
26,208
Number of copies
actually distributed:
Distribution by Nielsen areas:
29,724
including abroad:
2,713
Copies sold:2,165
including abroad:48
– Subscribed copies:
115
including association
– Other sales:
2,049
member copies:
0
– Single copy sales:
1
Free copies:27,559
Copies actually distributed in Germany
Residual, archive and
specimen copies:276
3
Breakdown of foreign circulation**
Geographical distribution analysis:
Economic region
Germany
Abroad
Other*
Copies actually distributed
Percentage of copies actually distributed
%
copies
88.2
26,208
9.1
2,713
2.7
803
100.0
29,724
%
copies
%
copies
Austria
55.4
1,503
Switzerland
41.3
1,120
Benelux countries
1.1
30
Other European countries
1.4
38
Other non-European countries
0.8
22
100.0
2,713
Copies actually distributed abroad
**publisher’s claim
The detailed description of the survey method can be found on page 22
* Section of circulation not analyzed such as trade fair and congress copies etc.
19
2016
Recipient
Structure
Analysis
Media KIT
3-E
1.1 Sectors / industries
WZ 2008
Code
Recipient groups
(according to classification of the economic sectors, WZ 2008)
26.5, 33.2, 27.9, 35
Industrial electronics, process automation, measuring, controlling and regulating technology,
electricity supply systems, batteries
22.8
6,777
29, 30
Automobile construction, vehicle construction, transportation
16.9
5,023
28
Mechanical engineering
18.7
5,558
26.1
Electronic parts
8.8
2,616
71.12
Engineering offices
7.5
2,229
26.6, 32.5
Medical electronics
6.7
1,992
26.3
Telecommunications technology, navigation
4.8
1,427
26.2
Data processing
4.9
1,456
27.5
White goods, electrical devices
3.8
1,130
26.4
Consumer electronics
2.4
713
Others*
2.7
803
100.0
29,724
%
Actual distribution
recipients
20
2016
Media KIT
Recipient
Structure
Analysis
1.2 Size of business unit:
3-E
2.2 Job Feature: Position in company
Percentage of copies
actually distributed
%
recipients
1 - 49 employees
31.4
9,333
Skilled staff
32.1
9,541
50 - 199 employees
23.5
6,985
Department head/section/project head
42.9
12,751
200 - 499 employees
13.6
4,042
Management
21.1
6,272
500 and more employees
28.8
8,561
Further positions
1.2
357
2.7
803
Other*
2.7
803
100.0
29,724
100.0
29,724
Other*
%
recipients
2.1 Job feature: field of activity
%
recipients
Electronics design engineer
77.2
22,947
including:
–T
echnical management in small companies
focusing on electronics development
– electronics design, measurement, engineering
27.2
25.6
8,085
7,609
Quality assurance, test bench
14.0
4,161
6.1
1,813
Purchasing, distribution, marketing,
project management
Other*
2.7
803
100.0
29,724
21
2016
Summary of
Survey Method
Media KIT
Distribution and recipient structure analysis (AMF scheme 2 and 3-E).
Total survey via file analysis according to IVW guidelines.
3.
Description of survey method of distribution and recipient structure
3.1 Basic population (section studied):
Basic population
29,724 = 100.00 %
Not included in the study:
➞ advertising copies
276 = 0.93 %
The study represents a section of the basic population
(copies actually distributed)
29,448 = 99.07 %
1.Survey Method:
Recipient structure analysis via file analysis – total survey
2. Description of readership at time of data collection:
2.1Contents of file:
The recipient file contains the addresses of all recipients. Due to the
availability of postal details, the file can be sorted by postcode or by
domestic/foreign recipients. Other details contained in the file are:
sector, company size class and job features.
3.2 Date of file analysis:
2.3Total number of changing recipients:72,190
(change after every third issue)
2,165
115
1
2,049
–Free copies
including:permanent free copies
changing free copies
promotional copies
27,559
264
27,019
276
➞ including Germany
➞ including abroad
29,724
27,011
2,713
August 3, 2015
3.3 Description of data basis:
The data stored by Vertriebsunion Meynen in Eltville was used for
classifying recipients according to sectors, company size and job
features until Dec. 31, 2014. The data was transferred to verlag moderne industrie, Landsberg on Jan. 1, 2015 where it is constantly updated.
2.2 Total number of recipients in the file:74,618
2.4 Structure of readership of an average issue by distribution types:
–Copies sold
including:subscriber copies
single copy sales
other sales
Description of study:
3.4 Target individual of study:
The personal recipients in the institutions as recorded in the file.
3.5 Definition of readers: not applicable
3.6 Period studied: July 1, 2014 - June 30, 2015
3.7 Study carried out by:
Hüthig GmbH
In its design, implementation and reporting, this study conforms to the current version of the ZAW framework scheme for advertising media analyses.
22
Your contacts and representatives
Publisher
Editorial team
Sales Representatives
Hüthig GmbH
Im Weiher 10
D-69121 Heidelberg
Internet: www.huethig.de
Hüthig GmbH
Justus-von-Liebig-Str. 1
D-86899 Landsberg
Phone:+49 8191 125-408
Fax: +49 8191 125-141
Switzerland, Liechtenstein
Katja Hammelbeck
interpress
Bahnhofstr. 20A
CH-8272 Ermatingen
Phone: +41 71 6637785
Fax:
+41 71 6637789
ADVERTISING
Advertising manager:
Frank Henning
Phone:+49 6221 489-363
Fax: +49 6221 489-482
Advertising assistants:
Susanne Kemptner
Phone:+49 6221 489-348
Fax: +49 6221 489-482
Georgia Köhler
Phone:+49 6221 489-232
Fax: +49 6221 489-482
Advertising processing:
Angelika Scheffler
Phone:+49 62 21 489-392
Fax: +49 62 21 489-205
Editor-in-chief
Dipl.-Ing. Hans Jaschinski
Phone: +49 8191 125-830
Austria, Great Britain,
Ireland, USA, Canada
Marion Taylor-Hauser
Max-Böhm-Ring 3
D-95488 Eckersdorf
Phone: +49 921 31663
Fax:
+49 921 32875
Dipl.-Ing. Andrea Hackbarth
Phone: +49 8191 125-243
Dipl.-Ing. Alfred Vollmer
Phone: +49 8191 125-206
Dipl.-Ing. Jens Wallmann
Phone: +49 8191 125-494
Editorial assistant/printed excerpts:
Waltraud Müller
Phone:+49 8191 125-408
Fax: +49 8191 125-141
23
ED* AD* PD*
2
3
4
5
6
7
8
9
10
11
12
February
March
April
May
June
July
August September
October
November
December
Application
Guide
Jan. 28, 2016
Feb. 18, 2016
Mar. 17, 2016
Apr. 12, 2016
May 4, 2016
Jun. 9, 2016
Jul. 7, 2016
Aug. 18, 2016
Sep. 13, 2016
Oct. 6, 2016
Nov. 2, 2016
Dec. 14, 2016
Dec. 14, 2016
Jan. 5, 2016
Jan. 26, 2016
Feb. 23, 2016
Mar. 18, 2016
Apr. 11, 2016
May 17, 2016
Jun. 14, 2016
Jul. 26, 2016
Aug. 19, 2016
Sep. 13, 2016
Oct. 10, 2016
Nov. 21, 2016
Nov. 21, 2016
Dec. 16, 2015
Jan. 7, 2016
Feb. 4, 2016
Mar. 1, 2016
Mar. 23, 2016
Apr. 28, 2016
May 25, 2016
Jul. 7, 2016
Aug. 2, 2016
Aug. 25, 2016
Sep. 21, 2016
Nov. 2, 2016
Nov. 2, 2016
Trade fairs
Mobile World Congress
Barcelona
Feb. 22 - 25, 2016
EMV, Stuttgart
Feb. 23 - 25, 2016
Specials
Focus topic
Topic 1
Topic 2
Topic 3
embedded world, Nuremberg
Feb. 23 - 25, 2016
Medtec
Stuttgart
Apr. 12 - 14, 2016
PCIM
Nuremberg
May 10 - 12, 2016
Hannover Messe
Hanover
Apr. 25 - 29, 2016
Sensor+Test
Nuremberg
May 10 - 12, 2016
Special:
Companies in Austria
IFA
Berlin
Sep. 2 - 7, 2016
Innotrans
Berlin
Sep. 20 - 23, 2016
electronica, Munich
Nov. 8 - 11, 2016
Medica/Compamed
Duesseldorf
Nov. 14 - 17, 2016
European Microwave
Week
London
Oct. 3 - 7, 2016
Special:
Companies in Bavaria
SPS IPC Drives,
Nuremberg
Nov. 22 - 24, 2016
Special:
Companies in Switzerland
Power supply systems
Embedded systems
Electromechanical technology
Power electronics
Optical electronics
Distributors
Railway electronics
Electronica 2016
Electronica 2016
AC/DC converters,
DC/DC converters,
laboratory power supply
systems, power inverters,
batteries /charging devices,
UPS, super-caps
Microcontrollers, DSPs,
CPU modules, CPU boards,
SBC, operating systems,
development systems
Switches, connectors, relays,
cables, cooling elements,
fans, casings
AC/DC and DC/DC
converters, laboratory
supply systems,
inverters, batteries,
charging devices,
UPS, super-caps
MOSFETs, IGBTs,
transistors, diodes, IPMs,
semiconductor relays,
heat conducting material, inductive elements
LED, OLED, lighting, laser
diodes, optical couplers,
FOC modules, image
sensors/camera modules
AC/DC converters,
DC/DC converters,
laboratory supply
systems, inverters,
batteries, charging
devices, UPS,
super-caps
Which services can
be used to support
electronics developers?
Power supply systems,
Previews
cabinets, air-conditioning systems, buses,
displays, communication,
measuring technology
Trade fair issue
Reviews
Electromechanical
technology
Display technology
Actuators
Electromechanical
technology
Sensors
Display technology
Power electronics
Programmable logic
Embedded systems
Electric motors, drive control,
boards, drivers,
frequency converters
Analogue/
mixed signal ICs
Active parts
TFT, LCD, control ICs,
touch controllers,
background lighting,
digital signage
Logic ICs, microcontrollers
and processors, DSP, SoC,
peripheral and interface
ICs, discrete semiconductors, storage ICs
Acceleration, turn rates,
path/angle, gas,
pressure, magnetic field,
temperature, flow rate
TFT, LCD, control ICs,
touch controllers,
background lighting,
digital signage
MOSFETs, IGBTs, transistors, diodes, IPMs,
heat-conducting
material, resistance,
inductive elements
PLD, CPLDs, FPGA,
gate array, FPAA,
configurable processors,
programming devices
Microcontrollers, DSPs,
CPU modules, CPU
boards, SBC, operating
systems, development
systems
AC/DC converters,
DC/DC converters,
laboratory power supply
systems, inverters, batteries, charging devices,
UPS, super-caps
Programmable logic
Wireless ICs
Modular measuring technology Programmable logic
Active parts
Power electronics
PLD, CPLDs, FPGA, gate
array, FPAA,
programming devices
HF ICs, HF modules,
radar, connectors,
antennae, inductive
elements
AD/DA converters,
comparators, operational
amplifiers, voltage references, high-frequency/
low-frequency amplifiers,
measuring amplifiers
Starter kits, micro
processor development
systems, debuggers,
emulators, compilers,
IDE
Microcontrollers,
DSPs, CPU modules,
CPU boards, SBC,
operating systems,
development systems
Logic ICs, microcontrollers and processors,
DSP, SoC, peripheral and
interface ICs, discrete
semiconductors,
storage ICs
Laboratory measurement technology
Sensors
USB, PXI, PCIe, LXI, AXIe,
measuring cards,
measurement data collection
and processing software
Analogue/mixed signal
ICs
Embedded systems
WiFi, Bluetooth, Zigbee,
NFC, ultra-wideband,
GSM/3G/4G/5G
HF/microwave
technology
Development systems
PLD, CPLDs, FPGA,
gate array, FPAA,
programming devices
path/angle, gas,
MOSFETs, IGBTs, transistors, diodes, IPMs,
heat-conducting
material, resistance,
inductive elements
Analogue/mixed signal ICs
EMC
Quartz crystals/oscillators
Sensors
path/angle, gas,
HF/microwave
technology
Electromechanical
technology
Optical electronics
SMD quartz crystals and
oscillators, MEMS oscillators,
RTCs, frequency standards,
SAW filter
Modular measuring
technology
Wireless ICs
EMC measurement stations,
antennae, EMC filters/
RC elements,
shielding material
Laboratory measurement technology
EDA tools
AD/DA converters,
comparators,
operational amplifiers,
voltage references,
high-frequency/
low-frequency amplifiers,
measuring amplifiers
Quartz crystals/
oscillators
HF ICs, HF modules,
radar, connectors,
antennae, inductive
elements
Switches, connectors,
relays, cables, cooling
elements, fans and
casings
Switches, connectors,
relays, cables,
cooling elements,
fans, casings
AD/DA converters, com Switches, connectors,
parators, operational
relays, cables, cooling
amplifiers, voltage refer- elements, fans, casings
ences, high-frequency/
low-frequency amplifiers, measuring amplifiers
Oscilloscopes, signal
generators, function
generators, spectrum
analyzers, recorders,
logic analyzers
Circuit board CAD,
switching synthesis and
analysis, simulation, IP
USB, PXI, PCIe, LXI, AXIe,
measurement cards,
measuring data
collection and processing
software
*PD = publication date, AD = advertising deadline, ED = editorial deadline
24-25a
WiFi, Bluetooth, Zigbee,
NFC, ultra-wideband,
GSM/3G/4G/5G
Electronica 2016
Oscilloscopes, signal
generators, function
generators, spectrum
analyzers, recorders,
logic analyzers
LED, OLED, lighting, laser
diodes, optical couplers,
FOC modules,
image sensors/camera
modules
SMD quartz crystals
and oscillators,
MEMS oscillators, RTCs,
frequency standards,
SAW filters
APPLICATION GUIDE
We outline how to obtain the key application notes from major component and measuring technology providers
T
Schedule and
Editorial Calendar
Media KIT
2016
1
January
General Terms and Conditions for Advertisements, Supplements, Digital and Online Advertising
§ 1 Validity, Exclusivity
1. For the acceptance and publication of all advertising orders and follow-up orders these General Terms and Conditions are exclusively applicable,
together with the publisher's price list valid at the time the contract is concluded, whose provisions constitute an integral element of the contract.
The validity of any General Terms and Conditions of the customer is excluded to the extent that they do not conform with these General Terms and
Conditions.
2. These General Terms and Conditions apply mutatis mutandis to orders for supplements. Supplements shall only be accepted by the publisher
following submission of a sample and checking by the publisher.
§ 2 Offer, Conclusion of Contract
1. Conclusion in the meaning of the General Terms and Conditions set out below is a contract on the publication of one or more advertisements,
third-party supplements or other advertising media of an advertiser or other commercial inserts in printed form for the purposes of distribution.
2. Orders for advertising material may be made in person, by telephone, in writing, by fax, by email or via the internet. The publisher is not liable
for transmission errors.
3. A contract shall not be deemed to exist until the publisher issues an order confirmation in writing. The price list valid at the time the order is
placed shall apply.
4. At the publisher's due discretion it shall be authorized to decline orders and individual releases of advertisements that occur under an overall
conclusion of contract. This applies in particular if their contents violate laws or official provisions, or were considered objectionable by the German
Press or Advertising Council in a complaints procedure, or if their publication is deemed unacceptable to the publisher due to their content, origin
or technical format or, due to their format or presentation, would lead the reader to believe that they constitute editorial content, or if they contain
advertisements by third parties. The publisher shall make its refusal known immediately upon acquiring knowledge of the relevant contents.
§ 3 Contract Implementation
1. Orders must be completed within one year of conclusion of contract, commencing with the first placement (publication) of the advertising
material.
2. The customer shall supply the publisher in good time with all content, information, data, files and other materials (“copy ") that are necessary for
the advertising material, and these shall be complete, free of errors and viruses and shall conform to the contractual agreements. If copy is transmitted digitally to the publisher (e.g. by CD-ROM or e-mail) it must be exclusively sent in locked files, i.e. in files in which the publisher is unable to alter
the contents. The publisher shall assume no liability for the faulty publication of advertising material which has been sent in open files (e.g. in files
saved in Corel Draw, QuarkXPress, Freehand). Files which belong together must be sent or saved in a common directory (folder). In the event that
the customer digitally transmits print copy for color advertisements, the customer shall, at the same time, supply a color proof and proof protocol
or measurement protocol. Should the customer fail to comply with this stipulation it shall not be entitled to compensation in respect of any color
variations which may occur. The customer warrants that all files supplied are free of computer viruses. The publisher shall retain the right to delete
files containing computer viruses. No claims on the part of the customer shall derive from such action. The publisher also reserves the right to claim
damages if the computer viruses cause further damage at the publisher. The publisher shall immediately demand replacement of clearly unsuitable or damaged copy. Copy shall only be returned to the customer if specifically requested. Failing this, it shall become the property of the publisher. The obligation to store all documents which are sent expires three months after publication of the respective order.
3. Costs for the production of ordered copy, films or drawings shall be borne by the customer, which shall also bear all costs for changes to originally agreed versions requested by the customer or for which the customer is responsible.
4. Proofs shall only be supplied upon express request. The customer shall bear the responsibility for the correctness of the returned proof. In the
event that the proof is not returned to the publisher on time, the customer shall be deemed to have authorized the advertising material.
5. Upon request the publisher shall furnish an advice of the advertising material together with the invoice. In the event that such an advice can no
longer be obtained, the publisher shall instead send confirmation that the advertising material has been published and distributed.
6. The design and labeling of advertorial styled advertising material must be agreed with the publisher in a timely manner prior to publication.
Text-style advertisements must be distinguishable from the magazine text by their typeface. The publisher shall be entitled to clearly label advertising materials as advertisements if they are not recognizable as such.
7. Replies sent to box number advertisements are kept up to four weeks following publication of the relevant advertisement and are sent to the
customer by regular mail (even if the said replies have been sent by express or registered mail). Notwithstanding this, the publisher assumes no
responsibility for the safekeeping and timely forwarding of the offers.
8. The advertising deadlines and publication dates stated in the price list are non-binding for the publisher. The publisher is entitled to adjust them
at short notice to suit the production run.
9. Orders may only be canceled in good time, no later than the advertising deadline, and in writing, by fax or by e-mail. Customers must pay for
advertisements which have already gone to press. Otherwise, the publisher may demand reimbursement for any costs incurred until the cancellation notification, in accordance with statutory regulations.
10. The customer is responsible for the content and the legal permissibility of the advertising material. The customer indemnifies the publisher from
any claims of third parties stemming from the publication of the advertising material, including reasonable costs for legal defense. The publisher
is not obliged to verify whether advertising material affects the rights of third parties. In the event that the publisher e.g. becomes obliged by a
court ruling to print a correction or revision due to the released advertising material, the customer shall effect payment for said publication as per
the currently valid price list.
11. Advertising agencies are obliged, in their offers, contracts and invoices to those running the advertisements, to adhere to the price list of the
publisher. The commission paid by the publisher is calculated based on the net charge to the customer, i.e. following deduction of any discounts,
bonuses and discounts due to defects. A commission shall only apply to orders from third parties. The commission is only paid to advertising agencies recognized by the publisher and provided that the order is placed directly by the advertising agency, and that the said advertising agency is
responsible for furnishing the finished and ready-for-press printing copy and has registered its business as an advertising agency. The publisher is
entitled to refuse orders from advertising agencies if there are doubts as to the professional practice of the agency or its creditworthiness. Orders
by advertising agencies shall be made in their name and at their own expense. To the extent that advertising agencies place orders, in the event of
doubt the contract shall be concluded with the advertising agency. If an advertiser is to be the customer, this must be agreed separately and with
the name of the advertiser explicitly stated. The publisher is entitled to require the advertising agency to produce proof of its mandate.
§ 4 Prices, Conditions of Payment, Discounts
1. The price for the publication of advertising material is based on the price list valid at the time the order is placed. The publisher may apply prices
which differ from those in the price list for advertorial styled advertising material, supplements, special publications and collections, as well as for
advertising material ordered following the expiration of advertising deadlines. Price changes in respect of orders already placed may be applied to
companies if the publisher has notified them thereof at least one month prior to publication of the advertising material. In the event of a price
increase, the customer shall have the right to withdraw from the contract. The right of withdrawal must be exercised in written form within 14 days
of receipt of notification of any price increase.
2. The discounts specified in the price list are granted solely to the customer and only for the advertising material placed over the course of one year
("advertisement year"). Frequency discounts are only valid within an advertisement year. Unless otherwise agreed, the term commences with the
placement of the first advertising material.
3. If an order is extended, the customer shall be entitled to a retroactive discount provided that the basic order was originally eligible for a discount.
Said entitlement shall lapse if not claimed within one month of expiry of the advertisement year. If an order fails to reach the forecast order volume,
the excess discount granted shall be subsequently invoiced to the customer.
4. Unless otherwise agreed, following receipt of the invoice orders shall be paid for within the period specified in the price list. The so-called prenotification deadline after the SEPA Core Direct Debit has been shortened to four days. In the event of payment default, dunning and collection
expenses shall be charged to the customer. In the event of payment default, the publisher shall be authorized to defer delivery on a current contract
until payment is made, as well as require advance payment. In case of reasonable doubt concerning the customer's ability to pay, the publisher shall
be authorized, including during the term of an overall contract, to deviate from an originally agreed due date of payment and to make the publication of further advertising material dependent on advance payment and the settlement of outstanding invoiced amounts. Erroneous invoices may
be corrected by the publisher within six months of issue.
5. All prices exclude statutory VAT amounts on the day the invoice is issued.
6. For orders from abroad which are not subject to VAT, the invoice shall be issued without VAT. The publisher is entitled to charge VAT retroactively
should the tax authorities confirm that the advertising order is subject to taxation.
7. In the event of a decrease in circulation, if the customer has concluded a contract for multiple advertising materials it shall be entitled to a discount if, as an overall average for the advertisement year which commences with the first placement, circulation falls short of the average circulation quoted in the price list or elsewhere, or – if no circulation is specified – falls short of the average circulation sold (if sales figures are not available, then the average actual circulation) in the previous calendar year. A decrease in circulation shall only constitute a defect entitling the customer to a discount if a specified circulation was underachieved by at least 20%. Any other entitlement to price reductions on contracts is excluded
if the publisher has notified the customer of the reduction in circulation in such timely manner that the customer was able to withdraw from the
contract prior to publication of the advertising material. Said entitlements to price reductions for customers who are business persons lapse 12
months after publication of the advertising material.
§ 5 Warranty for Defects
1. No warranty is made for inclusion of advertising material in certain issues or editions, or in certain positions.
2. In the event the customer fails to follow the recommendations of the publisher regarding the creation and provision of copy, the customer shall
have no claims in respect of faulty publication. This shall also apply in the event that the customer fails to observe the other provisions of these
General Terms and Conditions or the price list.
3. Complaints must be lodged by the customer in respect of obvious defects not later than two weeks following receipt of invoice. For non-obvious
defects, the customer must issue a complaint not later than one year after publication. In the event the advertising material has been reproduced
with defects – despite prompt delivery of error-free copy and complaint in good time – the customer may demand a substitute placement appearance of the material without defects (subsequent fulfillment), however only to the extent that the purpose of the advertising material was
adversely affected. Claims for subsequent fulfillment are excluded if they subject the publisher to unreasonable expenses. In the event the publisher is given a reasonable time limit and allows it to expire, or refuses to perform subsequent fulfillment, or if the customer cannot reasonably be
expected to accept subsequent fulfillment or said fulfillment is unsuccessful, the customer shall have the right to withdraw from the contract or
bring a claim for a price reduction, to the extent that the purpose of the advertising material has been adversely affected. Withdrawal for minor
defects is excluded. Warranty claims from business persons shall lapse 12 months following publication of the advertising material.
4. In the event that defects in the copy are not immediately apparent but become apparent during processing, the customer shall bear the additional associated costs or losses incurred during production. In the event that defects in the copy are not obvious, the customer shall have no claims
in respect of inadequate publication. The same shall apply to errors in repeated placements of advertising material if the customer fails to draw
attention to said errors in good time prior to publication of the next placement.
5. The publisher accepts no responsibility for the accuracy of the quantity or quality of the material supplied by the customer (bound inserts, supplements etc.).
§ 6 Liability, Force Majeure
1. Claims for damages by the customer against the publisher are excluded, irrespective of the legal grounds, in particular claims arising from delays,
breach of contractual obligations, violation of the industrial property rights of third parties and tortious actions. This liability exclusion shall not
apply in the event of intent or gross negligence on the part of the publisher, its representatives and vicarious agents, or in the event of ordinary
negligence which leads to the breach of a contractual obligation which is material to the fulfillment of the contractual purpose, or in the event that
the claims for damages arise from a warranty of quality. In the event the publisher is liable on the merits, the claim for damages is limited to the
foreseeable losses. This liability exclusion shall not apply in the event said damages were caused by intent or gross negligence by the publisher, its
representatives and vicarious agents, or if claims for damages are based on the Product Liability Act, or arise in connection with injury to life, limb
or health. To the extent that the publisher's liability is excluded, this shall also apply to the personal liability of its employees, representatives, bodies and vicarious agents. All claims for damages against the publisher expire 12 months after the point in time at which the customer became aware
or should have become aware of the circumstances substantiating the claim.
2. In the event of force majeure and industrial dispute actions which are not the fault of the publisher, the publisher is freed from the obligation to
fulfill the order; no claims for damages shall arise from this.
§ 7 Concession of Rights
The customer warrants that it holds all rights necessary for the placement, publication and distribution of the advertising material. The customer
shall grant the publisher the necessary copyright, usage and performance protection rights and other rights which permit the use of the advertising
material for its intended purpose in the relevant advertising media, in particular the rights necessary for duplication, distribution, transmission,
dispatch, processing, presentation in the public domain, storage in a database, retrieval from a database and provision for download, in terms of
time, space and content and to the extent necessary for the execution of the contract. The aforementioned rights are in all cases granted without
geographical restriction and confer authorization for placement by all known technical methods and in all known forms of advertising media.
§ 8 Storage of Customer Data
Within the scope of business relations, the publisher stores customer data with the help of electronic data processing in accordance with the
statutory provisions of the Federal Data Protection Act. The publisher shall be entitled to forward gross advertising sales and comparable relevant
data of the customer at product level for publication purposes to companies whose business is the collection and evaluation of such information.
This data will be aggregated there and communicated to the market in anonymized format.
§ 9 Place of Performance, Place of Jurisdiction
The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods and excluding
conflict of laws. The place of performance is the publisher’s registered office. The place of jurisdiction for lawsuits against merchants, legal persons
under public law or special funds under public law shall be the publisher’s registered office.
Status as at: July 2015
25b
www.elektronik-industrie.de
Editorial department:
Hans Jaschinski
Editor-in-chief
+49 8191 125-830
[email protected]
Andrea Hackbarth
Editor
+49 8191 125-243
[email protected]
Jens Wallmann
Editor
+49 8191 125-494
[email protected]
Alfred Vollmer
Editor
+49 8191 125-206
[email protected]
Waltraud Müller
Editorial assistant
+49 8191 125-408
[email protected]
Georgia Köhler
Advertising assistant
+49 6221 489-232
[email protected]
Katja Hammelbeck
Sales representative
Switzerland, Liechtenstein
+41 71 6637785
[email protected]
Marion Taylor-Hauser
Sales representative
Austria, Great Britain,
Ireland, USA, Canada
+49 921 31663
[email protected]
Advertising department:
Frank Henning
Advertising manager
+49 6221 489-363
[email protected]
Susanne Kemptner
Advertising assistant
+49 6221 489-348
[email protected]

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