The Group with the shining Star

The Group with the shining Star
2014
C/ General Riera, 154
07010 Palma de Mallorca · Spain
Tel. (+34) 971 077 000
grupoiberostar.com
The strength
of our star
Printed by Amadipesment, not-for-profit NGO for people with mental learning disabilities.
GRUPO IBEROSTAR
The importance of
strength and innovation
grupoiberostar.com
over the long term
2013 marked the beginning of
the world economy’s recovery.
Following several years of
instability, in the final quarter of
last year, the conditions
necessary for laying the
foundations of economic growth
for 2014, both for advanced and
emerging economies, were
finally established.
In recent years, GRUPO IBEROSTAR has adopted a series of measures that
have allowed us to continue growing, improving our products and
services, consolidating our leading position within the sector, and to invest
decisively in new technologies.
Throughout 2013, GRUPO IBEROSTAR has taken up new challenges and
embarked upon significant projects aimed at expanding and developing
the value of our brands through projects which provide and enrich the
holiday experience of our clients. Proof of this lies in our significant
investment in the Riviera Nayarit, in Mexico, the addition of new hotels in
Majorca, Spain and the refurbishment of several hotels in Spain and the
Caribbean.
Some of the most prominent projects have been focussed on
strengthening our management and promotion through the channels
which represent the present and future in the world of communication.
We continue to concentrate on attaining a greater presence online and on
social networks, improving interactivity with our clients and stimulating
personalised, fluent and constant contact with them.
The pillars upon which we base all of our areas of action remain the same:
the strong values of a family business, enthusiasm and effort to progress.
All of this is demonstrated by our team of staff, composed of more than
20,000 people, which allows us to consolidate our position as one of the
leading benchmarks in the international tourism sector.
For its part, the IBEROSTAR FOUNDATION has continued to promote
projects aimed at improving the living conditions of disadvantaged groups,
having an impact on fundamental issues such as children, development
and training.
I would like to welcome you to GRUPO IBEROSTAR and I invite you
to learn of the current situation and our proposal for the future in
greater detail.
Miguel Fluxà
Executive Chairman
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GRUPO IBEROSTAR
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08
10
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Hotels in the most beautiful destinations
in the world
A journey through the history of the company
What drives our company
The results speak for themselves
IBEROSTAR
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Hotels built with our guests in mind
A unique holiday experience
The Grand Collection: Hotels as unique as
our guests
The added value of our brand
IBEROSTATE
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Luxury accommodation with 5-star service
IBEROSERVICE
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Always close to our customers
Corporate Social Responsibility
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CSR
IBEROSTAR FOUNDATION
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Our commitment to solidarity
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Hotels in
the most beautiful
destinations
in the world
Brazil
Bulgaria
Cape Verde
Costa Rica
Croatia
Cuba
Spain
Greece
Hungary
Jamaica
Morocco
Mexico
Montenegro
Dominican Republic
Tunisia
Turkey
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GRUPO IBEROSTAR
grupoiberostar.com
Sabina Fluxà, Miguel Fluxà and Gloria Fluxà (from left to right)
GRUPO IBEROSTAR has been working in the
tourism and holiday industry for over 87 years.
Throughout this time, the group has developed
from a family-run travel agent and evolved into a
multinational business with a range of different
departments.
Today, GRUPO IBEROSTAR is a 100% family-owned
Spanish business and a point of reference around
the world in the Tourism Industry.
A journey through the history
of Grupo Iberostar
1877
2004
2008
The origin of the company goes back to the
end of the 19th century, with the founding
of the Fluxà family footwear business, the
first of its kind on the island of Majorca, in
Spain.
GRUPO IBEROSTAR sets up the IBEROSTAR
FOUNDATION, an institution for social
action, cultural development and
cooperation in development.
GRUPO IBEROSTAR creates a new real
estate department, IBEROSTATE Golf, Villas
& Condos, dedicated to developing luxury
holiday properties in exclusive areas within
5-star IBEROSTAR hotel resorts.
1956
GRUPO IBEROSTAR enters into the tourism
industry as Viajes Iberia, founded in 1930,
and started to create alliances with some of
the most prestigious tour operators in
Europe, the USA and Canada.
1986
Miguel Fluxà founds the first IBEROSTAR
hotels in Majorca and the Canary Islands.
1993
IBEROSTAR Hotels & Resorts commences
its international expansion process with its
first hotel in the Caribbean.
2006
GRUPO IBEROSTAR sells its issuing
companies in order to focus on hotels, a key
business area for the group. IBEROSERVICE,
the incoming tourism department, is
maintained.
2011
2007
GRUPO IBEROSTAR consolidates its hotel
division in 15 countries around the world
and extends the Grand Collection hotel line.
The expansion process continues as urban
hotels are targeted in tourist destinations
such as Budapest, Havana and Tenerife
(Canary Islands).
GRUPO IBEROSTAR buys a 5% stake in
Grupo ACS and launches a new line of
luxury hotels: The Grand Collection.
2012 – 2013
With the fourth generation of the Fluxà
family now involved in the day-to-day
running of the company, GRUPO
IBEROSTAR considers extending the
company's scope to include further
destinations and new markets.
Majorca, Spain · Sierra de Tramuntana
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GRUPO IBEROSTAR
grupoiberostar.com
What drives
The success of GRUPO IBEROSTAR rests on
four pillars:
our company
Mission:
To provide our clients with an
unforgettable experience in the
best holiday destinations,
offering excellent service by a
highly qualified team.
Vision:
To be the most outstanding
leisure hotel group, developing a
sustainable and profitable
business model to inspire
confidence in our customers,
staff and business partners.
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Values:
• Quality and excellence: Our goal is for
our products and services to be a
reference in the holiday vacation market.
• Constant Innovation: Reinvestment of the
profits to modernize and improve our
products and services.
• Vocation of service: The client is our
reason for being and the focus of our
efforts.
• Responsibility: Integrity and ethical
behaviour in our business practices.
• Employee satisfaction, Employee growth
or Employee-oriented: Within the
atmosphere of a family company, we are
working so that each employee can
develop their talents and find their niche
in the company.
1. IBEROSTAR Hotels & Resorts. Our hotel division,
with which we create unique holiday experiences
2. IBEROSTATE Golf, Villas & Condos. We develop
high-quality homes with five-star services
3. IBEROSERVICE. We cover all the needs of
holidaymakers
4. IBEROSTAR FOUNDATION. We assist in the
development of the locations in which we
operate
•Commitment to the environment:
Respect and promotion of the local
culture, social surroundings and the
environment.
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GRUPO IBEROSTAR
The results
grupoiberostar.com
speak for themselves
Our MANAGEMENT
team
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Miguel Fluxà
Executive Chairman
Sabina Fluxà
Executive Vice Chairman & CEO
Gloria Fluxà
Executive Vice Chairman & CEO
José Antonio González
Vice Chairman & CEO America
Aurelio Vázquez
CEO EMEA
Luis Mota
Deputy to Executive Vice Chairman
Alberto Llompart
General Counsel &
Corporate Legal Director
Rafael Rosselló
Chief Financial Officer
Wolfgang Schröder
Chief Sales Officer
Luis Hérault
Chief Marketing Officer
Tomeu Bennasar
Chief Information Officer
José Manuel Máñez
Chief Officer Iberoservice
International
Francisco Albertí
Business Development Manager
Manuel Gutiérrez
Internal Audit Manager
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2013 was characterised by
GRUPO IBEROSTAR continuing to
adapt the company to the
emerging trends and needs of
the tourism industry, while
working on maintaining quality
standards and customer
satisfaction. At the same time, the
company has focussed on
Corporate Social Responsibility
policies when carrying out group
operations, such as a
commitment to society and to
the environment.
GRUPO IBEROSTAR has continued with the
company's philosophy of reinvesting profits
in technology, expansion into new areas and
development of new products to satisfy
market demands and create a product that
stands out from the competition. The
company's focus on quality and evolution is
led by a qualified team of professionals and
allows us to be more competitive with each
passing day.
GROUP TURNOVER
in millions of euros
1,065
1,166
1,223
2011
2012
2013
21,000
21,000
2011
2012
2013
100
100
100
2011
2012
2013
67,246
67,000
67,000
2011
2012
2013
NUMBER OF EMPLOYEES
21,925
NUMBER OF HOTELS
NUMBER OF BEDS
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IBEROSTAR HOTELS & RESORTS HOTEL DIVISION
iberostar.com
Hotels designed
with our guests in mind
IBEROSTAR THE GRAND COLLECTION
IBEROSTAR PREMIUM GOLD
Boutique and
luxury hotels.
5-star Hotels with luxury services
for all the family.
The Grand Collection hotels symbolise everything the IBEROSTAR
brand stands for. Boutique hotels with luxury facilities and
personalised services of the very highest quality. These include
gourmet restaurants, full-equipped spas, suites with the best sea
views and a whole range of other exclusive services such as the
personal butler service. The majority of these hotels are for adults
only, except the city-based Grand Collection hotels, which allow
children.
The Premium Gold category at IBEROSTAR is made up of AllInclusive 5-star hotels with excellent services and facilities. These
hotels are ideal for family holidays, as they offer activities and
facilities for both adults and children.
The hotels include complete entertainment programmes devised
by the entertainment teams, as well as a wide range of sports and
first-class cuisine. This is all accompanied by the IBEROSTAR quality
guarantee.
IBEROSTAR PREMIUM
IBEROSTAR
4-and 5-star hotels
with the best services.
Hotels with the best
quality-price ratio.
The hotels included in the IBEROSTAR Premium range offer a highquality service, an extensive entertainment programme and the
excellent cuisine that characterises the brand. Both the facilities
and the leisure activities on offer are designed for the enjoyment
of guests of all ages, which makes these hotels ideal for families.
Guests looking for a more romantic ambience for a couple's retreat
can opt for the adult-only Premium hotels which IBEROSTAR offers
in several destinations.
IBEROSTAR hotels represent the highest level of the IBEROSTAR
brand. Thanks to their optimal quality-price ratio, the hotels
belonging to this category represent a magnificent opportunity
for families, couples and, indeed, any kind of holidaymaker to
enjoy some unforgettable holidays. These hotels more than meet
our strict quality requirements, offering first-class facilities and
infrastructure, as well as a professional service, excellent cuisine,
and a wide range of entertainment options.
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IBEROSTAR HOTELS & RESORTS HOTEL DIVISION
Some of our
awards
iberostar.com
TRAVELLERS‘ CHOICE AWARDS
2013: Iberostar gained 40
awards in total; particularly notable
was the IBEROSTAR Grand Hotel
Paraíso (Mexico), named Best AllInclusive Hotel in the World, a
category in which the IBEROSTAR
Grand Hotel Rose Hall (Jamaica)
and IBEROSTAR Grand Hotel
Bávaro (Dominican Republic) also
feature, placed fourth and seventh
respectively; and the IBEROSTAR
Anthelia (Canary Islands), named
Best All-Inclusive Hotel in Spain for
the second consecutive year.
A unique
holiday experience
Holidays are the most anticipated days of
the year; a precious time to relax,
disconnect and enjoy time with as a family
or a couple. That is why the objective of
IBEROSTAR Hotels & Resorts is to
guarantee the best possible holiday
experience for our guests. We offer 4-and
5-star hotels situated next to the best
beaches or in the best tourist cities in the
world.
What
drives us?
• The customer always comes first
• Responsibility when carrying out our work
• Commitment to our surroundings: social,
environmental and cultural
• Presence in the main holiday destinations
around the world and location next to the
best beaches
With facilities of the very highest quality,
where everything is taken care of, right down
to the last detail: Elegant surroundings with
décor inspired by the style of surrounding
area. Spacious gardens with large swimming
pools, pool bars and terraces with room to
relax. Restaurants with a varied culinary offer,
mixing the best of international cuisine with
local flavours. Spa and wellness services that
offer exclusive and innovative treatments in
first-class facilities. The list goes on.
IBEROSTAR hotels guarantee the kind of
quality that everyone seeks from a holiday.
How
do we make
it reality?
• Excellent customer service
• Service vocation
• Management focus on quality
• Exclusive services conceived with our
guests in mind
• Harmonious quality-price ratio
• Respect for and promotion of local cultures
• Focus on innovative products and services
• Protecting the environment and supporting
sustainable development
IBEROSTAR
HOTELS
AROUND THE
WORLD in 2013
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Spain
37
Hungary
1
Greece
9
Turkey
1
Bulgaria
1
Croatia
3
Montenegro
1
Tunisia
10
Morocco
2
Cape Verde
1
Jamaica
3
Dominican Republic
6
Cuba
11
Mexico
11
Brazil
3
AAA FOUR DIAMOND AWARDS
2013: In Mexico, the IBEROSTAR
Grand Hotel Paraíso, IBEROSTAR
Paraíso Maya, IBEROSTAR Paraíso
Lindo and IBEROSTAR Cancún. In
Jamaica, the IBEROSTAR Grand
Rose Hall and IBEROSTAR Rose
Hall Suites.
HOLIDAY CHECK AWARDS
2014: 1 award for the IBEROSTAR
Punta Cana (Dominican
Republic) and 5 Top Hotels: the
IBEROSTAR Grand Hotel El
Mirador (Canary Islands),
IBEROSTAR Albufera Playa
(Majorca), IBEROSTAR Grand
Hotel Bávaro (Dominican
Republic), IBEROSTAR Parque
Central (Cuba), IBEROSTAR
Paraíso Beach (Mexico).
Four awards
2013: the IBEROSTAR Bávaro
(Dominican Republic),
IBEROSTAR Dominicana
(Dominican Republic),
IBEROSTAR Hacienda Dominicus
(Dominican Republic) and
IBEROSTAR Varadero (Cuba) and
5 Top Hotels.
APPLE VACATION AWARDS:
17 awards in total for hotels in
Mexico, Jamaica and the
Dominican Republic, including 1
Crystal Apple award for the
IBEROSTAR Grand Hotel Rose Hall.
PRÍNCIPE FELIPE AWARD
for Business Excellence, awarded
to GRUPO IBEROSTAR
in 1999.
BEST ALL
INCLUSIVE HOTEL
IN THE WORLD
Mexico, Playa Paraíso · IBEROSTAR Grand Hotel Paraíso
Best All-Inclusive Hotel in the World in 2013 according to TripAdvisor
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IBEROSTAR HOTELS & RESORTS HOTEL DIVISION
BEST ALL
INCLUSIVE HOTEL
IN SPAIN
Spain, Tenerife · IBEROSTAR Anthelia
iberostar.com
Unique experiences
in Europe and North Africa
IBEROSTAR hotels are located in some
of the best destinations in tourist
hotspots around the Mediterranean,
the Atlantic and the Black Sea. They
present an offer which includes
established destinations as well as new
discoveries for tourists with a perfect
mixture of nature, culture, leisure and
gastronomy. Destinations with a special
charm, such as Majorca, Andalusia, the
Canary Islands, Morocco, Greece,
Bulgaria, Hungary, Montenegro, Tunisia
and Cape Verde; all locations famed for
the beauty of their natural
surroundings, the warmth of the local
people and their rich traditions.
NEWS 2014
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IBEROSTAR Son Antem
Majorca · Balearic Islands · Spain
Over the coming years, IBEROSTAR Hotels &
Resorts will keep improving its offer of holiday
locations, building new complexes that meet the
large existing tourist demand and constitute the
ideal way to discover the best destinations.
Tunisia, Hammamet · IBEROSTAR Saphir Palace
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Spain, Majorca · IBEROSTAR Son Antem
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IBEROSTAR HOTELS & RESORTS HOTEL DIVISION
Mexico, Playa Paraíso · Iberostar Paraíso Maya
Dominican Republic, Punta Cana · Iberostar Bávaro
iberostar.com
Unique experiences
in the Caribbean and Brazil
At IBEROSTAR Hotels & Resorts, we know that
countries in the Caribbean and Latin America have
become sought-after holiday destinations for
Europeans and Americans alike, thanks to their
beautiful beaches, perfect climate and friendly locals.
That is why we already have hotels in some of the
most prominent tourist destinations in Cuba, the
Dominican Republic, Mexico, Jamaica and Brazil.
NEWS 2014
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IBEROSTAR Playa Mita
Riviera Nayarit · Mexico
Over the next few years, our aim is to keep building new 5-star
complexes in some of the most spectacular locations in the Caribbean
and Brazil. These destinations boost the company's plans for
expansion, and consolidate the IBEROSTAR brand as a key player in
the tourism industry in these countries.
Mexico, Riviera Nayarit · IBEROSTAR Playa Mita
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IBEROSTAR HOTELS & RESORTS HOTEL DIVISION THE GRAND COLLECTION
Dominican Republic, Punta Cana · IBEROSTAR Grand Hotel Bávaro
#7 ALL INCLUSIVE
HOTEL IN
THE WORLD
thegrandcollection.com
Hotels
as unique
#4 ALL INCLUSIVE
HOTEL IN
THE WORLD
as our
guests
THE GRAND COLLECTION
HOTELS
AROUND THE WORLD
Increasingly more people are
looking for exclusiveness and
excellence in service for their
moments of leisure. In order to
meet these new requirements,
IBEROSTAR has created a line of
hotels and resorts of the very
highest quality: The Grand
Collection. Elegant, luxury hotels,
where everything is taken care of,
right down to the last detail.
Exclusive services belonging to a 5-star-category
hotel, modern and elegant facilities for relaxation
and leisure, not to mention exquisite cuisine that
would rival the most prestigious of restaurants.
All of this in a luxurious, elegant environment.
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IBEROSTAR Grand Hotel Paraíso
Playa Paraíso · Mexico
IBEROSTAR Grand Hotel Bávaro
Punta Cana · Dominican Republic
IBEROSTAR Grand Hotel Rose Hall
Montego Bay · Jamaica
IBEROSTAR Grand Hotel-Ship Amazon
Manaus · Brazil
IBEROSTAR Grand Hotel Trinidad
Trinidad · Cuba
IBEROSTAR Grand Hotel Budapest
Budapest · Hungary
IBEROSTAR Grand Hotel Mencey
Tenerife · Spain
IBEROSTAR Grand Hotel Salomé
Tenerife · Spain
IBEROSTAR Grand Hotel El Mirador
Tenerife · Spain
Jamaica, Montego Bay · IBEROSTAR Grand Hotel Rose Hall
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IBEROSTAR HOTELS & RESORTS HOTEL DIVISION THE GRAND COLLECTION
Mexico, Playa Paraíso · IBEROSTAR Grand Hotel Paraíso
Hungary, Budapest · IBEROSTAR Grand Hotel Budapest
thegrandcollection.com
Luxury that makes
all the difference
SPECTACULAR LOCATIONS
EXQUISITE CUISINE
The Grand Collection hotels are situated in
unrivalled locations in every destination:
next to fairytale beaches or in the centre of
the main tourist cities in the world.
In addition, the majority of hotels in The
Grand Collection are located near some of
the best golf courses around.
Our cuisine stands out both for its quality
and its variety. Renowned chefs amaze
guests with new flavours, recipes and
aromas of international cuisine as well as
local dishes from each destination. In our
restaurants, guests can sample delicious
dishes and savour exquisite, traditional local
specialities.
FIRST-CLASS FACILITIES
LUXURY AND COMFORT
The Grand hotels stand out for having
some of the most modern facilities, with
spectacular swimming pools, elegant and
spacious rooms, and exquisite interior
design. All of this comes with a carefullyconceived architectural style that makes
them stand out from the competition.
All facilities are available 24 hours every day.
Spacious suites that are fully equipped with
large bathrooms, LCD TV, DVD player,
marble floors, etc. There are also top-quality
entertainment programmes available and
exclusive services such as: concierge,
exclusive spa services, private zones for
suites, WiFi access throughout the hotel, etc.
The most exclusive holidays can be enjoyed
at IBEROSTAR's Grand Collection hotels.
Spain, Tenerife · IBEROSTAR Grand Hotel Salomé
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IBEROSTAR HOTELS & RESORTS HOTEL DIVISION
Mexico, Playa Paraíso · IBEROSTAR Grand Hotel Paraíso
iberostar.com
Added value
of our brand
IBEROSTAR Hotels & Resorts grows and evolves year after year. In
order to succeed, the company constantly reinvents itself by
renovating hotels, introducing innovative concepts and pioneering
products, and offering training to employees. Over the year,
IBEROSTAR has focussed its efforts on expanding exclusive services
that guests view as added value for money. That is why IBEROSTAR
hotels have such an attractive and innovative offer for holidays, to
satisfy all of the demands of our guests.
GOLF
More and more people are taking up golf.
That is why we continue to build our own
new golf courses, designed by prestigious
figures such as P.B. Dye. Our golf courses
offer a wide variety of options and are run
in harmony with the local landscape in
which they have been created. This means
guests can enjoy their favourite sport in the
ideal environment.
WELLNESS – SPA SENSATIONS - THAI ZEN
Health and wellness are aspects that are
increasingly valued by our customers. That's
why our hotels have modern SPA
Sensations centres, which include innovative
treatments, massages, thalassotherapy
sessions and steam baths, to help both
body and mind to relax. In our most
exclusive hotels in Spain, we offer SPA
Sensations THAI ZEN. A concept that
combines oriental relaxation techniques
with an extraordinary variety of spa
treatments, applied by expert Thai
therapists.
WEDDINGS
Such a special occasion deserves to be
celebrated in a befitting location. That's why
the majority of our hotels offer wedding
options designed to fulfil our clients' needs.
These programmes include the services
and advice needed to ensure that
everything goes off without a hitch.
CONFERENCE CENTRES
More and more companies are using travel
incentives as motivation for their
employees. For this reason, we have
continued to expand our company travel
offers with new destinations, innovative
conference centres with the most advanced
technology and services designed to meet
business needs.
Mexico, Cancun · IBEROSTAR Cancún
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IBEROSTATE Golf, Villas & Condos PROPERTY DIVISION
iberostate.com
Luxury accommodation
with 5-star service
GRUPO IBEROSTAR has launched a Property Division, IBEROSTATE
Golf, Villas & Condos, which specialises in constructing and
developing luxury accommodation, within the grounds of golf
courses, always with the utmost respect for the surrounding
environment. This innovative option allows guests to enjoy spacious
villas and welcoming apartments in several IBEROSTAR resorts, while
making the most of their 5-star services.
• Excellent transport links to the main national
and international airports.
• Spectacular golf courses, designed by P.B. Dye,
with the properties perfectly integrated.
• All the services of a 5-star resort, which
guarantee clients' well-being, safety and
comfort.
• Shopping centres within the residential area.
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IBEROSTATE Golf, Villas & Condos PROPERTY DIVISION.
Brazil · Terrace of the IBEROSTATE Praia do Forte project
Praia do Forte
iberostate.com
Exclusive properties
in Praia do Forte
IBEROSTATE Golf, Villas & Condos is one of the most exclusive resorts in
Bahia, located near Praia do Forte, and only 45 minutes from the city of
Salvador. IBEROSTATE, in collaboration with three well-known Brazilian
architects, has set out a project for a group of villas and apartments in
different styles, with the possibility for guests to buy a property in this
unique location.
A special enclave where every last detail has been taken care of in order to
achieve a perfect harmony with the surrounding landscape.
PROJECT FEATURES
• Apartments and villas set out in an 18-hole golf course.
• Luxury villas and apartments situated on the
beachfront.
• Plots in the best locations of the project.
• Exclusive access to the town of Praia do Forte from
the resort.
• 2.5 km ecological path in the 'das Restingas' National
Park.
• The project also includes a shopping centre and
sports zone.
Brazil · Interior of one of the Villas of the IBEROSTATE Praia do Forte project
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IBEROSTATE Golf, Villas & Condos PROPERTY DIVISION
Dominican Republic · View of a villa from the project IBEROSTATE Bávaro project
Bávaro
iberostate.com
Luxury properties
in Bávaro
The Dominican Republic offers a unique environment that features spectacular beaches
and an abundance of exotic local wildlife. And within this paradise location is another one
of the projects of IBEROSTATE Golf, Villas & Condos. In Punta Cana, a beautiful corner on
the east coast of the island, IBEROSTAR has started selling luxury property in the Bávaro
resort. The luxury residential area has a spectacular design, the latest services, and a wide
range of leisure options.
PROJECT FEATURES
• All of the properties are integrated within an 18-hole golf course
and stand out for their first-class finish, as well as their elegant and
functional design.
• The villas and the apartments are noted for their unique style,
which combines traditional aspects with a modern feel in the
materials used and the design. Large windows allow the Caribbean
light to enter the villas, and there are also spacious patios, luscious
gardens and spectacular swimming pools.
• This real estate project, which has already entered the first phase,
already has some of the infrastructure completed, such as the
Shopping Centre, Golf Club and Beach Club situated on the
beachfront.
Dominican Republic · Overview of the apartments in the
IBEROSTATE Bávaro project
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Dominican Republic · Interior of a Villa from the IBEROSTATE Bávaro project
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IBEROSERVICE INBOUND DIVISION
iberoservice.com
Always close
to our customers
IBEROSERVICE is now one of the leading companies in incoming
tourism services on an international level. This has been possible
thanks to the experience of our employees, as well as the technical,
logistical and operating systems they use. This means we can offer a
wide range of services, adjusted to meet client needs, whether tour
operators or travel agents specialising in incentives, conferences or
cruises.
INCOMING
AGENCIES
AND INCENTIVES
At IBEROSERVICE we are constantly looking at end markets,
prioritising quick reservation management and the quality of the
services we offer. We are always looking to get the best price-quality
ratio, without ever lowering the standards of the service offered.
Cuba:
Havana
Varadero
Cayo Coco
Holguín
Trinidad
Santiago de Cuba
IBEROSERVICE also offers direct assistance to tourists with a wide
range of services provided from the moment of arrival until guests
arrive back home. The company specialises, in particular, in incoming
tourism services for incentive travel and cruises.
At IBEROSERVICE we aim to offer the very best
service, with the guarantee of the GRUPO
IBEROSTAR brand.
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Jamaica:
Montego Bay
Dominican Republic:
Santo Domingo
Puerto Plata
Bayahibe
Punta Cana
Mexico:
Cancun
Playa del Carmen
Costa Rica:
San José
Brazil:
Salvador, Bahia
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GRUPO IBEROSTAR
grupoiberostar.com
Corporate Social
Responsibility
GRUPO IBEROSTAR understands Corporate Social Responsibility as a
commitment to society and the environment, which should involve a
responsible and ethical management model when carrying out all
the company's business activities. The aim is to contribute to
developing a fairer and more equal society.
This commitment is carried out from a
standpoint of good corporate governance,
through to environmental protection,
touching on sustainable innovation through
a work environment that encourages
professional development, promotes equal
opportunities and a genuine concern for
the common good.
The scope of this new CSR policy includes the
Board of Directors as the main driver behind
the philosophy. Employees are included as the
beneficiaries of the equal opportunities
policies, while customers are also included as
the main reason for all the company's
activities. Finally, suppliers are a key part of the
value chain and society in general.
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That is why GRUPO IBEROSTAR signed the
Global Code of Ethics for Tourism in 2011.
This document, drawn up by the World
Tourism Organization (WTO), aims to
encourage companies to commit
voluntarily to guidelines for responsible and
sustainable tourism. The company also
signed the ECPAT Code of Conduct, which
is promoted by UNICEF, to help protect
children and adolescents against sexual
exploitation in tourism.
Over the years we have also carried out
numerous social actions in the same vein.
Proof of this lies in the certification that the
majority of our hotels have received from
major global organisations, such as ISO,
Green Globe and Green Key certifications
for environmental management and
sustainability, among others. As recognition
of the Group's commitment to saving
energy, we contribute to the development
of local communities and environmental
protection.
Furthermore, during the approval process
for the "Supplier Portal" in 2013, the
company drew up the "Iberostar
sustainable progress pact", which
IBEROSTAR suppliers should gradually sign
up to. This pact includes a number of
guidelines and commitments related to
human rights, work standards,
environmental protection and so on.
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IBEROSTAR FOUNDATION
fundacioniberostar.org
Rafa Nadal, sponsor of Aprenem Junts
to solidarity
In May 2004, the IBEROSTAR FOUNDATION was established, a nonprofit institution that supports social action, cultural promotion and
education for development. The activities and projects organised by
the Foundation aim to meet the Social Responsibility objectives of
GRUPO IBEROSTAR and, in this sense, all the initiatives are aimed at
improving the social situation, welfare, education and culture of those
most in need.
SOCIAL ACTION
EDUCATION FOR DEVELOPMENT
CULTURAL PROMOTION
The IBEROSTAR FOUNDATION promotes
numerous projects and social initiatives.
These include the "Solidarity Concert" by
Plácido Domingo, with profits going towards
ten non-profit organisations in the Balearic
Islands; the "Solidarity Concert" by Los
Chicos del Coro in aid of Cáritas Mallorca;
the Charity Recital of Josep Carreras, in aid
of charities fighting against leukaemia; and
the "Solidarity Festival" of Chayanne in
support of the most vulnerable children.
The IBEROSTAR FOUNDATION is currently
developing the following social and
educational projects:
WEAVING TOMORROW: construction of the
Mata de São João Education Centre (Brazil)
in collaboration with UNICEF to support
child development and help low-income
families.
XICS TÁNGER: Building a high school and
sports training facility together with the F.C.
Barcelona Foundation, in a low-income area
in Beni Makada.
COMMITTED TO ANANTAPUR: Creating a
residence for high-school students in
Anantapur (India) with the Vicente Ferrer
Foundation.
INTEGRAL DEVELOPMENT IN EARLY
CHILDHOOD: Rehabilitation of five care
centres in Santiago de Cuba (Cuba) in
collaboration with UNICEF.
This involves sharing and spreading cultural
and social content, while inviting celebrities
and other personalities to take part,
including: the former Foreign Minister of
Germany and winner of the Prince of
Asturias Award for International Cooperation,
Dr. Helmut Kohl, and the Prince of Asturias
Award for Concord, Vicente Ferrer, as well as
the Nobel Peace Prize winners, Dr. Rigoberta
Menchú and Dr. Muhammad Yunus.
In terms of education, we continue to support
the "IBEROSTAR SCHOLARSHIPS" project,
which awards scholarships to three students
from the University School of Hotel
Management in the Balearic Islands every
year. This promotes commitment to talent,
training and youth, both now and in the future.
In 2013, in collaboration with the Institut
Malloquí d'Afers Socials (IMAS), as part of
the Consell de Mallorca, the Iberostar
Foundation began refurbishing the Ca
L'Ardiaca Centre for the homeless. The
reform will improve the centre's facilities and
will provide it with 70 additional spaces.
“Integral Development in Early Childhood”, in Cuba
The '"Weaving Tomorrow" Project Brazil
Antonio Banderas and Gloria Fluxà
Iberostar hotel industry scholarship
These social actions complement the
tremendous work of the IBEROSTAR
FOUNDATION, which won the 2008 Social
Responsibility Award of UNICEF-Spain.
Rigoberta Menchú
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Plácido Domingo
©UNICEF/NYHQ1995-0407/Barbour
Commitment
Chayanne
Vicente Ferrer
Helmut Kohl
Muhammad Yunus
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