GPM Region Düsseldorf/Rhein-Ruhr Workshop vom 11.08.2014

GPM Region Düsseldorf/Rhein-Ruhr
Workshop vom 11.08.2014
Storytelling mit Video Prototyping
11.08.2014 | www.GPM-IPMA.de
Inhalt
1. Foliensatz der Veranstaltung vom 11.08.2014 bei der
IT.NRW
Mauerstr. 51
40476 Düsseldorf
2. Kontaktdetails des Referenten
3. Kontaktdetails GPM/GPM Region Düsseldorf-Rhein/Ruhr
Hinweis: Der Inhalt dieser Präsentation muss nicht die Meinung der GPM Deutsche Gesellschaft für
Projektmanagement e.V. darstellen. Alle Rechte und Pflichten obliegen dem Präsentierenden :
(Torsten Koerting, projectyzer GmbH, Bad Homburg)
11.08.2014 | www.GPM-IPMA.de
KOMPETENZ
STORYTELLING
&
VIDEO PROTOTYPING
Vom Wichtigen ...
Zu Geschichten ...
Zur Erzählung ...
Zum Video !
GPM – Düsseldorf
Montag, 11. August 2014
Torsten J. Koerting
@TorstenKoerting
Torsten J. Koerting
Twitter: @TorstenKoerting
www.torstenkoerting.com
www.projectyzer.com
XING: www.xing.com/profile/Torsten_Koerting
Mail: [email protected]
Tel.: +49(0) 172 372 3759
PICTURE CREDITS - HTTPS://WWW.FLICKR.COM/PHOTOS/DUNCAN/4664460994/
GESCHICHTEN
...
WERDEN SCHON
IMMER ERZÄHLT
JEDES 3. PROJEKT SCHEITERT
© GPM Studie 2006
UNTERSCHIEDLICHE GRÜNDE
© GPM Studie 2006
ZU 90% IST
PROJEKT
MANAGEMENT
...
KOMMUNIKATION
GESCHICHTEN
...
SIND EINE
WESENTLICHE
FORM DER
KOMMUNIKATION
WAS SIEHST
DU ?
GESCHICHTEN
...
BESCHREIBEN
UND HELFEN ZU
VERSTEHEN
GUTE
STORY TELLER
...
MARTIN
LUTHER KING
TONY
ROBBINS
PETER
TAYLOR
JERRY
SEINFELD
GESCHICHTEN
...
WOLLEN
GUT
ERZÄHLT
WERDEN
SUCCESS
...
WAS MACHT
EINE
GESCHICHTE
STICKY ?
WE WILL GO TO THE MOON
BY JOHN F. KENNEDY (1962)
MADE TO STICK ...
SUCCESS MODEL !
Simple
Simplicity isn’t about dumbing down, it’s about prioritizing. Southwest will be THE low-fare airline.) What’s
the core of your message? Can you communicate it with an analogy or high-concept pitch?
Unexpected
To get attention, violate a schema. (The Nordie who ironed a shirt…) To hold
attention, use curiosity gaps. (What are Saturn’s rings made of?) Before your
message can stick, your audience has to want it.ie brauchen …
Concrete
To be concrete, use sensory language. (Think Aesop’s fables.) Paint a mental
picture. (“A man on the moon…”) Remember the Velcro theory of memory—try
to hook into multiple types of memory.
Credible
To be concrete, use sensory language. (Think Aesop’s fables.) Paint a mental picture. (“A man on the
moon…”) Remember the Velcro theory of memory—try
to hook into multiple types of memory.
Emotional …
People care about people, not numbers. (Remember Rokia.) Don’t forget the WIIFY (What’s In It For You).
But identity appeals can often trump self-interest. (“Don’t Mess With
Texas” spoke to Bubba’s identity.)
Stories
Stories drive action through simulation (what to do) and inspiration (the motivation to do it) Think Jared.
Sprinboardstories help people see how an existing problem might change.
GESCHICHTEN
...
ARE
MADE TO STICK
GESCHICHTEN
...
...SIND KOMMUNIKATION...
...HELFEN ZU VERSTEHEN...
...WOLLEN GUT ERZÄHLT
WERDEN...
...ARE MADE TO STICK...
STRUKTUR
...
IST
ALLES
DIE MUSTER ...
1)  Kurt Vonnegut‘s Story Graphs ...
2)  Dan Harmon‘s Story Cycle ...
3)  Es war einmal ...
The Disney Way of Storytelling
4)  Die Heldenreise ...
5)  Microsoft – Storytelling ...
KURT VONNEGUT STORY GRAPH
KURT VONNEGUT STORY GRAPH
KURT VONNEGUT STORY GRAPH
GUSTAV FREYTAG PYRAMID
1. 
2. 
3. 
4. 
5. 
Exposition …
Steigerung …
Höhepunkt …
Ratardierendes Moment …
Katastrophe …
DAN HARMON STORY CIRCLE
ES WAR EINMAL ...
One upon a time …
Every day …
One day …
Because of that …
Because of that …
Until finally …
CINDERELLA ...
Once upon a time there was this hottie called
cinderella who had a wiched authoritarian sister who
had issues. Probably a low self esteem.
Anyway one day Cinderella heard about this thing
going down at the princes place, so not being
daunted by all the negative from her sister she
picked up a gown at the fairy dress emporium and
went to the gig.
She danced and loved the prince and he checked her
out thoroughly.
Upon leaving she dropped a shoe so the prince
would find her apparently she was the only chick in
the hemisphere with that size.
Any way he found her and she told the wiched sister
to buz off
and they lived happily everafter.
DIE HELDENREISE ...
Held …
Problem / Bedarf …
Scheitern / Emotionen ...
Helfer / Lösung …
Happy End …
CINDERELLA ...
Once upon a time there was this hottie called
cinderella who had a wiched authoritarian sister who
had issues. Probably a low self esteem.
Anyway one day Cinderella heard about this thing
going down at the princes place, so not being
daunted by all the negative from her sister she
picked up a gown at the fairy dress emporium and
went to the gig.
She danced and loved the prince and he checked
her out thoroughly.
Upon leaving she dropped a shoe so the prince
would find her apparently she was the only chick in
the hemisphere with that size.
Any way he found her and she told the wiched sister
to buzz off and they lived happily ever after.
MICROSOFT ...
STORYTELLING
Problemsituation
Sie haben …
Mögliche Lösungen ...
Sie brauchen …
Service Offering …
Wir haben …
Vorteile / Nutzen …
Das bedeutet für Sie …
Beweis / Referenzen Fallstudie …
Der Beweis …
DIE AUFGABE ...
1)  Storyteller identifizieren
2)  Gruppen bilden
max 5 Personen
3)  Struktur wählen
4)  Geschichte beschreiben 15 Minuten
VIDEO
PROTOTYPING
...
VON DER
GESCHICHTE
ZUM VIDEO
n
e
t
h
c
i
r
h
a
c
b
t
s
e
h
c
G
, si
n
e
z
t
se
m
ch
r
u
u
l
l
d
e
a
dd
visu
n
u
n
e
mach geistern
be
Aktivie
rung de
r
implizi
erten
Wahrn
ehmun
g
Problemstellung
USP
Konzept
Vorteile
Case
Spontaner
und
emotionale
r
Zugang zu
einer
Zielgruppe
en,
g
a
r
F
n
vo
g
n
u
t
,
r
n
o
e
w
t
m
n
h
a
a
Be
nn
A
n
o
v
g
un
Validier les Feedback
Schnel
BEISPIELE ...
DIE AUFGABE ...
1)  Materialien nutzen
2)  Video vorbereiten
3)  Video abdrehen
4)  Video anschauen
30 Minuten
15 Minuten
Im Plenum
?
FRAGEN
Torsten J. Koerting
Twitter: @TorstenKoerting
www.torstenkoerting.com
www.projectyzer.com
XING: www.xing.com/profile/Torsten_Koerting
Mail: [email protected]
Tel.: +49(0) 172 372 3759
Kontakt
GPM Deutsche Gesellschaft für Projektmanagement e.V.
Hauptgeschäftsstelle Nürnberg
FrankenCampus – Frankenstraße 152
90461 Nürnberg
Tel.:
+49 (0)911 43 33 69-0
Fax:
+49 (0)911 43 33 69-99
E-Mail: [email protected]
Internet: http://www.GPM-IPMA.de
Blog: http://gpm-blog.de/
Veranstaltungshinweise der GPM Region Düsseldorf/Rhein-Ruhr
http://www.gpm-ipma.de/ueber_uns/regionen/........
Bei Fragen zum Veranstaltungsprogramm oder zu Netzwerkmöglichkeiten können Sie sich gerne an die
Region Düsseldorf / Rhein-Ruhr
Dieter Staudt
Tel.:
+49 (0) 211 9449-6449
E-Mail:
[email protected]
Alexander Miskiw
+49 (0) 2051 809640
[email protected]
wenden.
11.08.2014 | www.GPM-IPMA.de
KOMPETENZ