La Cocina No Muerde 10-2016

Doreen Colondres
Celebrity Chef, Cookbook Author,
Creator of The Kitchen Doesn’t Bite & La Cocina No Muerde
Consultant, Editor & Certified Wine Expert
Doreen Colondres is pure passion
With a fresh and charismatic vibe, she is revolutionizing the
way people think about food. Doreen wants to convince the
world that The Kitchen Doesn’t Bite.
Passionate about teaching people to cook with fresh, flavorful,
and seasonal ingredients, she encourages people to enjoy
cooking and the time we spend eating. Her mission is to
convince us that cooking is a heritage and a tradition that
is fun, relaxing, easy, romantic, but more importantly,
healthy. Tireless and enthusiastic world traveler, she is always curious
to get to know every culture and ingredient in depth, to share
with us the flavors and traditions of other cuisines around the
globe.
A natural-born cook and an accomplished expert on wine, tequila & olive oil
Doreen is a Level 2 & 3 Certified Sommelier with Wine & Spirit Education Trust (WSET), Level 1
with the Court of Master Sommelier and Level 1 & 2 with US Sommelier Association. She has also
studied at the École du Vin in Bordeaux, France and has traveled to more than 30 wine regions around
the world.
She studied in culinary schools in NY, CA and graduated in FL. Doreen had traveled to more than 40
countries and visited more 10 olive oil regions around the world.
She also has a BBA in Business Administration & Marketing. Doreen supports Slow Food USA and has
a certification with USA Certified Angus Beef. She also studied food & wine in Italy, Mexico, Greece and
Spain.
Multimedia platform
Doreen created La Cocina No Muerde and The Kitchen Doesn’t Bite brand in 2008.
She currently has more than 75k followers in social media and reaches more than 10 million people
per year. As an active social media personality, she shares every week Facebook Live, recipes, tips,
articles, trends, food and wine news and her travel experiences around the world.
La Cocina No Muerde Book by Penguin Random House
Her first book La cocina no muerde, was launched in July of 2015.
- Amazon’s #1 New Release during the 3 weeks of pre- sale
Regional & International
- Amazon’s #1 Best Seller for 4 consecutive months Regional &
International.
- 120 recipes inspired in more than 12 countries and more than
130 photos
- Foreword by José Carlos Capel, the most prestigious gastronomic critic, author of more than 40 cookbooks and food editor of El País newspaper in Spain.
- Quotes by: Huffington Post, Chef José Mendín, CNN host Ismael
Cala & mixologist Junior Merino and enologist Marcelo Pelleriti among others.
Multimedia platform - TV
Doreen hosts frequent cooking segments on Univisión show Despierta
América and Telemundo show Un Nuevo Día airing nationally.
Doreen was the chef of the 2015 Univisión health campaign Reto28 hosted
by Dr. Juan Rivera. This national project was a 5 weeks massive campaign
(diet) encouraging Latinos to have a healthier life. This campaign was
supported by the John Hopkins Hospital and the American Heart
Association. Doreen designed all the recipes for the 28 days program and
achieved more than half a million program subscribers.
Doreen hosted cooking segments and shows on Fox Life / “Utilísima”
channel, airing in over 16 countries for 5 years. Some of those shows are
currently airing in Mundo Fox.
Multimedia platform - Food & wine editor
Her food & wine section Diario Gourmet is featured in the largest women’s
magazine: Siempre Mujer from Meredith Publishing. With more than 2 million
readers bi-monthly, her articles & recipes has been successfully published for
more than 6 years.
Doreen also has a food and wine column in more than 25 national &
international newspapers and magazines including Toronto Hispano Canadá,
El Mundo Boston, La Raza, El Vocero, El Miami Herald, Manjar República
Dominicana, El Diario NY, La Opinión Los Angeles, El Tiempo Latino
Washington, Europa Press España, Su Médico México, among others. Her articles and recipes have been published in Latina, Terra, The Latin
Kitchen, Washington Post, Cosmo for Latinas, MSN, NBC, Yahoo, Bottle Notes,
and The Gourmet Journal. Multimedia platform - Spokesperson
in 2016 she worked as La Lechera spokesperson during Hispanicize week in Miami, Florida. She also
designed dessert recipes for Nestlé and hosted a social media campaign.
In January 2015 she became the Hispanic Celebrity Chef for the National Pork Board. Doreen hosted a
massive national media tour with her recipes featuring pork. The campaign launched in February at the
SOBE Food Network Wine & Food Fest in Miami, FL with several cooking demos and presentations.
Since 2013 she is National Hispanic Celebrity Chef for Novo Nordisk pharmaceutical, a world leader in
diabetes care. Doreen is the first Latina celebrity chef for Novo Nordisk. She is helping the Diabetic
community in the US, a very important mission for Doreen. During 2013 & 2016 she has done more
than 70 live cooking shows in English & Spanish around the US.
Multimedia platform - Spokesperson
In 2013 she became the first Hispanic Celebrity Chef for Bumble
Bee, the most important seafood company in the US. Doreen was
their only bilingual and bicultural ambassador for 2 years. She
designed recipes infused with Latin & Italian flavors featuring Bumble
Bee’s gourmet Prime Fillet products and helped extend Bumble Bee’s
“BeeWell for Life” brand philosophy to encourage consumers to
exercise and live a healthy and active life.
Also in 2013, she became the first Hispanic Celebrity Chef for
Bordeaux Wine Council, the most important and prestigious wine
region in the world. Doreen was their spokesperson and consultant,
helping Bordeaux connect with the growing U.S. Hispanic market and
educating them via the “Viva Bordeaux” campaign. She created flavorful
Latin recipes paired with 5 Bordeaux wines. National and international
media successfully covered the campaign.
Doreen Colondres…
• Promotes brands organically.
• Makes viewers fall in love with the kitchen, sharing a different perspective on fresh, local ingredients and food from different countries.
• Will convince viewers to live a better and healthier life.
• Has a fresh image, solid platform, and strong food values.
• Is a trusted personality for important brands.
• A business entrepreneur, well travelled, culinary graduated and certified sommelier.
• Has an innovative brand & web page in Spanish and English.
• Creates unique and easy recipes with traditional flavors.
• Loves people, her followers are truly fans.
• Culinary consultant and food & wine editor.
National & international press follow her…
Links
• www.LaCocinaNoMuerde.com
• www.TheKitchenDoesntBite.com
• La Cocina No Muerde Book Ad: https://www.youtube.com/watch?v=UVJakENebH4
• porkteinspira.com Ad: http://porkteinspira.com/inspirateadar/
• porkteinspira.com Recipes in Spanish: https://youtu.be/B3fNxtiv1rs
https://youtu.be/1Vb075pBzHw
• porkteinspira.com Recipe in English https://youtu.be/V6tSAfYuZRU
• Other videos in English & Spanish: http://lacocinanomuerde.com/index.php/video
• Facebook: https://www.facebook.com/doreen.colondres
• Twitter: https://twitter.com/DoreenColondres
• Instagram: https://www.instagram.com/doreencolondres/
• Pinterest: https://www.pinterest.com/doreencolondres/
• Youtube: https://www.youtube.com/user/lacocinanomuerde