Just visit online www.zepto.com

Just visit online
www.zepto.com
Just visit online
www.zepto.com
Zepto Computers
• Zepto Computers is founded in October 2002 by the former
owners of EET Nordic – one of Europe’s largest component
distributors. EET Nordic is represented in 12 countries.
• The founders of Zepto Computers have an extensive
background within the component industry with more than 20
years of know-how and a network of great value.
• Today Zepto Computers is represented in 14 countries
throughout Europe and has 87 employees at the headoffice in
Hedehusene, Denmark.
Just visit online
www.zepto.com
Business Concept
To offer the best notebook/TV on the market
based on price, performance and quality
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The largest notebook manufacturer in the Europe
One of the largest LCD-TV manufacturers in Europe
All notebooks are built in Denmark
Operates on a just-in-time model
Offers the customers a 100% built-to-order concept
The customers can choose between 30.000 different configurations
Your choice:
• Memory
• Harddrive
• Processors
• Software
• Insurance/Service
• Accessories
We are known for:
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Reliability
Excellent service and support
Quality products
Know-how
Fast delivery
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www.zepto.com
Roadmap LCD-TV
The Zview LCD-TV offers you the best possible picture together
with a dynamic sound – all in a elegant Scandinavian design
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Roadmap - notebook
The notebooks are being manufactured on a built-to-order basis
and meet all demands from low-end to high-end – for every end-user
group from students to businesses and hardcore gamers
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Design
Much attention is given to provide
the notebooks with an attractive but
still simple and elegant design, giving
the notebooks a quality finish.
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Market Development
• The fastest growing products within the IT business
are TV and notebook.
• The notebook sale in Denmark has increased from
259.000 units in 2003 to 871.700 units in 2007.
Zepto
4%
HP
26%
Acer
21%
Source: IDC
• The expectations are that within year 2010 94% of
all computers being sold are notebooks. Source: IDC
Lenovo
16%
Others
18%
Fuj./Siem.
4% Toshiba
6%
Dell
9%
Marketshares 3Q 2007 Denmark
Source Gartner
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Worldwide production
China is responsible for 98% of the notebook production
1.
Quanta – 1200K = IBM, Dell, Gateway, Apple, Toshiba, NEC, Sony, HP, Fujitsu Siemens, Acer
2.
Inventec – 1080K = Zepto, HP, BenQ
3.
Compal – 1000K = Zepto, Lenovo, Toshiba, Dell, Fujitsu, HP, Acer
4.
Wistron – 1000K = Lenovo, Acer, Dell, NEC, HP
5.
Uniwill – 150K = Fujitsu Siemens, Soltek, NEC, Max-Data, Infinity
6.
Asustek – 120K = ASUS, Sony, Apple, Dell
7.
Clevo – 60K = Dell
8.
ECS – 60K = Gericom, Medion
Zepto Computers only co-operates with the best barebone manufacturers
Competitors:
Complete notebooks
Zepto:
Other Zepto suppliers:
Barebones
Intel, Microsoft, Hitachi, nVidia,
Sony, Kingston, A-Data,
Samsung
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Supply Chain
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Operates in a just-in-time model
Able to adjust to monthly price reduction
Visible delivery time
A new notebook every 6th minute
Present capacity: 1,200 per day
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Fast delivery
Latest technology
Very competitive pricing
Competitor:
Zepto Computers:
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www.zepto.com
Component Price Reduction
In average there is a 10-15% price reduction on components per month
Intel Celeron M 430 1,73GHz Processor
800
Hitachi 120GB HDD
700
800
600
400
750
-35%
600
Pris i DK K
Pris i DK K
700
500
489
300
-39%
200
100
297
500
700
-21%
400
551
300
-10%
497
200
0
dec-06
jan-07
feb-07
100
Periode
0
dec-06
jan-07
Periode
feb-07
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www.zepto.com
Cost Structure
Notebook example:
Price DKK 6.935 excl. VAT
Price EUR 928 excl. VAT
100%
90%
80%
Components
64,5%
Components:
- cpu
- memory
- hard disk
- optical drive
- wlan
- ms vista
70%
60%
50%
Production:
40%
- goods from stock
- assembling
30%
- test
- cleaning
20%
- pre-shipment
Barebone:
- barebone
Barebone
34,6%
10%
0%
Production 0,9%
Percentage
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What the press said
The fastest notebook ever
’Znote 6625WD is without a doubt the
fastest notebook I have ever tested
Hardware-test.com on Znote 6625WD
I’m in lo
ve
’Don ’t te ll
my girlfri
en d, but I’
the mo re I
m in love
u se t hi s s
–
Zepto, th
tr
e m ore I w oke of genius from
an t t o bu
Lapt opw
y one m ys
orld.dk o
elf’
n Znote 6
214 W
Multi-media for next to nothing
’A real multi-media notebook which also
offers a whole lot of features – and most
notably, this PC costs next to nothing’
T3 magazine on Znote 2215W
Zepto – a brand
’Zepto Computers has definitely created
something of a brand. Their notebooks
continue to pop out in a steady flow and
they receive fine reviews’
Alt om Data on Zepto Computers
rt
expo
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t tech n m ark’s fin ut to
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in
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Denm ap , it’s fa st
to p t h
p
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’It’s c po rt . M eet
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WD
te ch e o pe by s tor
66 15
r
te
u
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n
ta ke
on Z
c o.uk
Cnet.
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Distribution Channels
We are located around Europe to serve our network of distributors, resellers and end-users
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www.zepto.com
Zepto Computers online
• The e-commerce system is synchronised with
the Microsoft ERP-system
• The ERP-system handles 8 different currencies
• Real-time update on more than 350 websites
Denmark
Holland
England
Germany
Finland
Represented in
14 countries
Denmark
Holland
England
Finland
More than
350 websites
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www.zepto.com
More than 30,000 different configurations
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www.zepto.com
Easy-to-use notebook configurator
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www.zepto.com
LCD-TV configurator
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www.zepto.com
Online traffic
546.016 unique visitors at www.zepto.com in April 2008
Focus on conversion rate
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www.zepto.com
Online traffic
• The number of visitors in e.g. March 2008 equals websites like:
o Aok.dk
o Billetnet.dk
o Fpn.dk and more
• and exceeds the number of visitors on websites like:
o Jobzonen.dk
o TV3.dk
o Bilzonen.dk
o Seoghoer.dk
o Pcworld.dk and more
Source: FDIM – total number of unique visitors
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Logistics/Production
Minimization of workflow
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Financial Performance
Listed at the OMX Stock
exchange First North
(in 1.000 DKK)
Year
Turnover
EBIT
2003
14.824
284
2004
52.771
2.273
2005
87.910
3.366
2006
113.039
6.065
2007
179.157
5.131
2008B
294.030
11.000
2009E
485.150
33.019
2010E
800.497
55.927
Danmarks dygtigste ITvirksomhed
(nr. 1 kåring okt. 2006)
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Results 2007
Financial / Market results
• Growth in turnover January 2007: 75%
• Growth in turnover February 2007: 122%
• Growth in turnover March 2007: 84%
• Turnover record in June 2007 (20,6 mio DKK)
• Turnover record in August 2007 (21,3 mio DKK) – Growth in EBIT: 57%
• Turnover record in October 2007 (22 mio DKK)
• Growth in turnover Q1 2008: 37%
• Just elected as a ’Gazelle’ company by Børsen
• Just named as Microsoft OEM Partner of the year
• Subsidiary in Germany
• Subsidiary in England
• Buys Zepto Sweden and Zepto Norway
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www.zepto.com
Business Development 2007
Products / Organisation
• Launch of Zepto Zview LCD-TV and Helios designer TV
• Zepto opens Zepto Concept Stores in Copenhagen
• In January 45 employees – now 87 and vacant positions
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www.zepto.com
Market & Growth
Areas of growth for Zepto Computers:
• General market growth Europe (notebook 26% in 2008 / LCD-TV 30% in 2008)
• Zepto Computers in Europe (SE + NO)
• Zepto LCD-TV
• Digital Home
• MS Vista
• New strategic customers, Sonofon / Telenor
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www.zepto.com
Digital Home/Office - Future Products
Possible future products:
- Wireless Storage Device
- Ultralight Mobile Device
- Windows Phone
- Wireless Device
- Media Center PC
Zepto W-lan
Zepto Wireless Hard Drive
Zepto Ultralight Mobile Device
Zepto Media Center PC/Server
Zepto Wireless LCD-TV
Zepto Notebook
Zepto Windows phone
Just visit online
www.zepto.com
Questions
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Hvorfor kopierer konkurrenterne ikke vores koncept ?
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Ingen ændringer i de seneste 15 år
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Betydelige omkostninger i tilfælde af ny virksomheds- / produktionsstruktur
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Hvad vil der ske, hvis konkurrenterne lægger pres på leverandørerne ifm. Zepto’s vækst ?
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Leverandøren har en stor interesse i, at vi lykkedes
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Den største del af markedet består af 5 udbydere
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Hvordan vil Zepto nå de ambitiøse vækstmål ?
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Igennem konkurrenceevnen
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Det er kun nødvendigt med en markedsandel i eks. 2010 på < 0,23% for at nå vores mål
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Hvordan sikrer vi fortsat konkurrencedygtighed ?
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I takt med at vi vækster, bliver vores konkurrencevne bedre og bedre
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DG 1: 2004 17,70% / 2005 18,00% / 2006 20% / 2007 22.50%
Danmarks dygtigste
IT-virksomhed
Just visit online
www.zepto.com
Why Zepto Computers
5 good reasons:
• Made in Scandinavia
• Elegant designs
• High-quality products with latest technology
• Local service and support
• 100% built-to-order (easy-to-use configurator)