2014 US HiSpanic Media Kit

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2014 US HiSpanic Media Kit
2014 U.S. Hispanic Media Kit
Editorial / About Us
One of the
most read
entertainment brands
in the
Hispanic
community
Year Established: 1982
Frequency: 12x/Year (Monthly)
O
ne of the most popular
entertainment brands in
the Hispanic community,
TVyNovelas has been the
go-to-source for any information
regarding the most beloved stars in the
Spanish-speaking community in the
U.S. for over 30 years. A pillar within
the market, TVyNovelas became the
first entertainment magazine to be
launched in the U.S. Hispanic market;
the first to interview Latin show
business stars in the U.S. Hispanic
market; and the first magazine to
provide exclusive interviews, latest
news happenings, and celebrity news
in Spanish to U.S. Hispanics.
TVyNovelas is the only magazine
to set itself from the rest by leveraging
Grupo Televisa’s vast pool of entertainment talent to report the latest and
exclusive news in Latin show business
and its stars. The magazine offers the
celebrity news that the audiences
crave, and present it in a fun and
tasteful manner matter, with exclusive
images and content.
TVyNovelas is one of the most
established and trusted sources of
entertainment in the U.S. Hispanic
market, making it no surprise that it is
one of the most read magazines in the
Hispanic market today. Through
its extensive coverage on telenovelas,
one of Hispanics’ hottest passion
points, TVyNovelas provides an
unmatched connection to its readers
and advertisers alike.
Editorial Breakdown
General Entertainment
47%
Exclusives
15%
Soap Operas
10%
News
10%
Fashion and Beauty
10%
Home and Health
5%
Cooking
3%
Source: Publisher’s estimate 2013
Most Read Sections
by tvynovelas readers
Exclusivas
89%
Salud
89%
Foto del ayer
86%
Belleza
83%
Casas de famosos/Hogar 83%
Entrevista central
83%
Los pleitazos
83%
Moda
83%
Lo mejor y lo peor
82%
La tele
82%
Echale un ojo
82%
TVyNovelas has been
the go-to-source
for any information
regarding the most
beloved stars in the
Spanish-speaking
community in the U.S.
for over 30 years
El bisturí de las estrellas
81%
Se comenta
81%
Este soy yo
80%
Sexy entrevista
80%
Cocina
79%
Horóscopo
79%
Source: Simmons NCS/NHCS Spring 2012
Source: Publisher’s estimate 2013
“
About Televisa
Publishing + Digital
T
reader / research
VyNovelas is published by
Televisa Publishing + Digital,
which is part of Grupo
Televisa, the largest media
company in the Spanish-speaking
world based in its market share and a
major participant in the international
entertainment business. With
presence in 20 countries and over
100,000 points of sale,Televisa
Publishing + Digital publish over 189
titles with an annual circulation of
over 174 million. With 10 channels and
over 100 websites,Televisa Interactive
connects with its users because of
the editorial content of each site,
averaging over 4 minutes per page
view in Latin America.
Televisa Publishing + Digital’s titles
are #1 in market and audience share
in most of its markets and provides
multi-platform opportunities for
optimum delivery and impact.
Televisa Publishing + Digital’s popular
brands extend to online properties,
events, and branded products that
reach a greater audience and exceed
advertiser’s needs.
Cross Platform
Capabilities
The
TVyNovelas
As part of Televisa Publishing + Digital, we provide a number of multi-platform
opportunities that bring advertiser’s brands and products to life. From fashion
shows and themed events, to conferences and multi-media programs, we take
brands to the next level! Aside from our signature events, TVyNovelas puts
together custom events tailored to meet your brand’s needs.
PRINT AND CUSTOM
PUBLISHING
PROMOTIONS
ONLINE & MOBILE
TALENT USE &
MANAGEMENT
Televisa Magazines
Print Advertising
Advertorials
In-Book Promotions /
Sweepstakes
Print Online Tie-Ins
Custom Publishing
Content Development
Database Creation
Special Issues
Multi-Media Programs
Signature Events
Shopper Marketing
Customized Programs
Grassroots Strategies
Integrated
Opportunities
Esmas.com /
Televisa Portal
Vertical Sites
Content Integration
Promotions &
Advertising
Polls & Surveys
Site Sponsorship
iPad Apps
Mobile Apps
Retail to content /
In-store
DVD’s, Novelas, etc.
Televisa Talent /
Celebrity Endorsement
Creative Rights
In-store appearances
Reader / Research
Demographic Profile
Gender
Female Male Readership
Ranking:
U.S. Hispanic
Magazine
Market
Highest Level of
Education Completed
72%
28%
Average Age
18-24 25-34 35-44 45-54 55+ Avg Age Median Age (Numbers in 000/Avg issue audience)
2,545
People en Español Vanidades Married Not Married 2,034
13%
18%
29%
21%
19%
38
35
Cosmopolitan en Español TVyNotas 1,509
1,139
National Geographic en Español
1 ,099
Latina 1,037
Ser Padres Poder Hispanic Siempre Mujer Harper’s Bazaar en Español 51%
Rent
45%
Live with Parents / Family
Household Size
Avg People in Household 4
Employment Status
Employed 62%
Homemaker 13%
Other 12%
50%
20%
11%
8%
2%
5%
4%
Children in Household
% of Readers
with Children in Household
67%
Age of Children in Household
Under 2
Spanish Dominant
Bilingual English Dominant 78%
22%
8%
7%
as per Census, TVyNovelas
readers Reside In
584
579
555
410
West 35%
South 43%
Northeast 13%
Midwest 9%
6-11 31%
12-17 34%
Household Income
$30,000 – $49,999
38%
$50,000 – $74,999
18%
$75,000+
19%
Average HHI
$58,550
Median HHI
$55,760
Source: Simmons NCS/NHCS Spring 2013
Source: Simmons NCS/NHCS Spring 2013
4%
3-5 23%
778
Furia Musical 55%
45%
Language Spoken in Home
898
AARP Viva Mexico United States Central America South America Puerto Rico Dominican Republic Cuba Own
Avg Children in Household 2
Country / Region of Birth
TVyNovelas 2,009
75%
Home Ownership
Marital Status
Attended / Graduated College+
Defining the
tvynovelas
reader
They love their magazines!
Agree with the following statements:
TVynovelas index
388
I enjoy reading ads in magazines 217
Rely on magazines to keep me informed 205
TVyNovelas readers rely heavily on their families and friends when shopping
Agree with the following statements:
77%
TVyNovelas has content no other
publication has
81%
I enjoy reading ads in TVyNovelas
81%
TVynovelas index
I enjoy shopping with my children 187
I am usually the first among friends to shop at a new store
214
I prefer to shop with my family
178
TVyNovelas readers crave celebrity gossip and in turn are influenced by their
favorite celebrities when shopping
Agree with the following statements:
TVyNovelas is my main source
of gossip and entertainment
TVynovelas index
I love to keep up with celebrity news/gossip 227
I buy the same products that celebrities use 197
More than half (74%) of
TVyNovelas readers are
influenced by ads in the
magazine when making
purchases
Categories in which they are influenced
by ads to make purchasing decisions
TVyNovelas readers love shopping especially when it comes to clothes
and cosmetics!
Fashion (Clothing and Accesories) 79%
Beauty Products (Toiletries) 63%
Agree with the following statements:
Consumer Products 81%
TVynovelas index
I go shopping frequently 164
Electronics 26%
I really enjoy clothes shopping 162
Telecomm 21%
I spend a lot of money on toiletries/cosmetics 153
Groceries 84%
I go out of my way to find new stores
287
Autos 9%
Insurance 7%
Source: Spring 2013 NHCS Adult Survey 12-month
Index against General Market women
Source: BIGresearch/TVyNovelas subscriber study
Marketing /
Promotional
Opportunities
Marketing / Promotional
Opportunities
Magazines are my main source of entertainment Agree with the following:
Signature events
Cover Parties
TVyNovelas will bring you special cover
parties that will showcase their hot
covers of the moment. Whether it is a
special issue, unique special sections,
or anniversary issue celebration,
TVyNovelas will work together with
your brands to make the cover and
magazine come to life. During cover
parties, your brand will come face to
face with the magazine audience and
be able to have a unique opportunity to
get to know a vast consumer base.
El Blog del Director
Want to be a part of the latest entertainment news? Join TVyNovelas Magazine
Editor, Luis Alfonso Borrego, as he shares the latest happenings of the Spanish
entertainment industry, live from his weekly video blog. From break-ups to
make-ups, to dishing on the stars you love and those you love to hate, Luis
Alfonso Borrego, discusses it all! Live from his Televisa Publishing office
in Miami, Florida, Luis Alfonso, showcases his true expertise on the
entertainment industry and delivers it with style and class!
Knowing his readers best, El Blog del Director, was created
specifically for the loyal audience TVyNovelas Magazine
continues to cater to each month! Don’t miss out on this
exclusive and unique opportunity.
A special event honoring the 20
hottest actresses and TV personalities
of the moment. From on screen to
off screen, TVyNovelas honors those
women that are “Divina y Humana”,
and are truly recognized for their work
on and behind the cameras. Apart
from being beautiful, these actresses
are mothers, wives, and have their
own aspirations and goals.
Special Collector’s issues
Apart from of our regular issues, TVyNovelas publishes special issues, providing great advertiser exposure because of their unique
content, increase in sell through, and the higher on sale cycle. Advertisers have the ability to sponsor and own a special issue.
CUSTOMIZED Editorial
Unique cross platform properties
Special Sections
momentos
momentos
Las parejas
más sexy
de la
pantalla
Let TVyNovelas move your product
through our multi-tiered retail program,
which includes advertising pages, online
exposure, on site shopper interaction, and
a fun and engaging retail program that
will drive sales, retail traffic, and brand
awareness for your product. Retail portion
includes a branded activation that can be
used in sampling as well as interactive
experience in stores nationwide.
momentos de la
alfombra
roja
Custom Publishing
Advertisers have the ability to sponsor
and create a customized issue that will
surround their brand, products and
initiatives. In addition to a 32-page
in-magazine booklet, advertisers
will have the option to create a
corresponding iPad application to
enhance the print version using the
latest technological interactions.
Circulation / Dates
/ Specs
Rates / Circulation
Dates / Specs
Alfombra roja:
Lo mejor
y Lo peor
deL 2013
Shopper Marketing
Activation Program
Rates /
momentos
Advertisers have the opportunity to create their own in-book advertorial
series, that will enhance their product initiatives and advertising strategies.
With advertorials, clients will incorporate the unique and exclusive creative
design catering to each magazine look/feel and readers. These series speak to
consumers and create the additional buzz for brands across all categories.
2014 Rate Base
Guarantee
375,000*
*ABC Audited
+86% growth from
2010-2014
“
With a
circulation of 400,000
in 2014, TVyNovelas is
amongst the fastest
growing entertainment
magazines in the market,
growing consistently
with a growth of
100% over the last
5 years.
Circulation
Vitality
Rate Base Growth 2010-2014
2010
2011
2012
2013
2014
200,000
270,000
300,000
350,000
375,000
2014 Closing Dates
Rates
4C 1X Rates
Full Page
1/2 Page
1/3 Page
2 Page Spreads
$48,000
$30,000
$21,600
$96,000
Premium Positions
2nd Cover
3rd Cover
Back Cover
$60,000
$57,600
$62,400
Additional sizes, special positions,
2C and BW rates available upon request.
Rates are in gross.
Frequency discounts available.
”
ISSUE
NUMBER
ISSUE
MONTH
ON SALE
DATE
RESERVATION
DEADLINE
36-01
January
12-24-2013
11-25-2013
11-29-2013
36-02
February
01-21-2014
12-23-2013
12-27-2013
36-03
March
02-25-2014
01-27-2014
01-31-2014
36-04
April
03-25-2014
02-24-2014
02-28-2014
36-05
May
04-22-2014
03-24-2014
03-28-2014
36-06
June
05-27-2014
04-28-2014
05-02-2014
36-07
July
06-24-2014
05-27-2014
05-30-2014
36-08
August
07-22-2014
06-23-2014
06-27-2014
36-09
September
08-26-2014
07-28-2014
08-01-2014
36-10
October
09-23-2014
08-25-2014
08-29-2014
36-11
November
10-21-2014
09-22-2014
09-26-2014
36-12
December
11-25-2014
10-27-2014
10-31-2014
*No extensions
Note: Televisa Publishing will not be held responsible for any unpublished ads if the materials were not turned in by the above mentioned deadlines.
MATERIAL
DEADLINE*
In inches–indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Trim Size - 7.75 x 10.5
Bleed Size - 8 x 10.75
Non-Bleed Size - 7.25 x 10
2 Page Spread
Material Guidelines
PrintSure
Electronic Ads
In order to guarantee the safe and
timely arrival of your materials, we
encourage you to use PrintSure.
PrintSure is our new, reliable and
cutting edge solution software that
collects job information from the
user via a form, performs an optional
local pre-flight check and delivers
assets from the user’s workstation
over the internet to the PrintSure
server, thereby making the process
of delivery safe, fast and easy.
Whether you are a high volume
advertiser or agency, or a smaller, less
frequent advertiser, PrintSure is the
best ad delivery option.
Proof Submission
A conventional proof (MatchPrint,
Chromalin) or digital color proof (Fuji,
Kodak, etc) are recommended, but
laser prints for layout are acceptable.
For color accuracy, a digital color
proof MUST be provided with every
ad, otherwise we will not be held
responsible for “Make-goods”.
Adobe Acrobat PDF/X-1a files only.
We DO NOT accept other formats.
Color ads should be sent as composite
files. Remote ads which require
changes must be re-submitted.
1/2 Page Horizontal
Trim Size - 7.75 x 5.25
Bleed Size - 8 x 5.5
Non-Bleed Size - 7.25 x 4.75
Preferred format: Adobe Acrobat
PDF/X-1a.
Offerings
for 2014
Note
Televisa Publishing + Digital’s
Production Department has introduced
a new software for the exclusive use
of our clients.This software (PrintSure)
is meant to facilitate the traffic of
incoming materials, from the agency
or the client, directly to our server.
The PDF/X-1a format will be Televisa
Publishing + Digital’s preferred format
for all accepted materials. Clients are
asked to send all documents
electronically in PDF/X-1a format
through our new software server.
PrintSure will not only facilitate the
traffic of materials, but will also work
as a “filter” as it verifies and controls
the quality of all documents sent.This
will ensure excellent reproduction
quality of your ads.
1/2 Page Vertical
Trim Size - 3.875 x 10.5
Bleed Size - 4.125 x 10.75
Non-Bleed Size - 3.375 x 10
1/3 Page Vertical
Trim Size - 2.5833 x 10.5
Bleed Size - 2.8333 x 10.75
Non-Bleed Size - 2.2083 x 10.125
Digital offerings
for 2013
Remote File Delivery
File Formats
Digital
Trim Size - 15.5 x 10.5
Bleed Size - 15.75 x 10.75
Non-Bleed Size - 15 x 10
Televisa Publishing +
About Televisa
Digital/Esmas.com Digital’s entertainment
Televisa leverages all of its unique talent
Online Network
and properties, including the vastly
popular programs on US Hispanic
television, via a digital entertainment
platform including a robust portal, mobile
platform and various magazine websites.
These digital channels bring to consumers
unique and exclusive world class content,
such as late breaking news, entertainment,
women’s interests and sports. With 10.5
million monthly visits, 4.4 million unique
visitors and almost 53.1 million pageviews
in the US, Televisa Digital / Esmas.com
delivers advertisers a large, highly desirable
audience and offers consumers a complete
digital entertainment platform experience.
With the US Hispanic online audience
growing faster than the total US internet
population, Televisa Digital / Esmas.
com’s properties are the perfect medium
to reaching an engaged and ever-growing
audience due to its strong impact and
penetration within the market.
Televisa Publishing + Digital is a onestop destination for online entertainment
related content. From everything you
need to know about your favorite
telenovelas, to the latest celebrity gossip,
to exclusive photogalleries of the hottest
stars of the moment, we cover it all.
Through our network of entertainment
focused sites, we bring Hispanics closer to
the world they love the most- the world
of Latin show business!
Product Ad Size
Leaderboard Medium Rectangle Sponsorship Button Video Preroll 728x90
300x250
300x100
640x480
Visits
Unique Visitors
Avg. Time on Site
Page Views
11.6 MILLION
3.5 MILLION
00:03:23
57.7 MILLION
Traffic Numbers for Televisa
Digital/esmas.com Mobile Sites
Visits Unique Visitors
Avg. Time on Site Page Views 4.0 MILLION
1.7 MILLION
00:05:58
18.3 MILLION
Source: Google Analytics, January 2013
User Profile for Televisa Digital/
esmas.com
Male
Female
18 - 24
25 - 34
35 - 44
45 - 54
55+
Median Age
Presently Married
Not Married
Median HHI
Children in HH
Source: Spring 2013 NHCS Adult Study 1
Esmas.com users last 30 days
32%
68%
17%
48%
20%
8%
7%
34
63%
37%
$80,310
64%
TVyNovelas.com
The go-to-source for the latest online
gossip and information regarding the
most beloved stars in the Spanishspeaking Americas. TVyNovelas.com
is the premier site capturing all
the exciting moments in Hispanic
entertainment through its unique access
to Televisa content with the touch that
only TVyNovelas has. Featuring the
latest celebrity news, exclusive photo
galleries, celebrity fashion, and videos
of your favorite stars,TVyNovelas.com
captures the online savvy Hispanic who
is passionate about everything related
to entertainment.
Our hit telenovelas airing on Hispanic
and Latin American television come to
life in their own microsites featuring
photo galleries with the main characters,
interviews, behind the scenes, synopsis
of each episode, discussion forums, and
general information.
Teresa
Soy tu dueña
Audience Gender Female 72% / Male 28%
18-54 94%
Avg Age 35
Avg HHI
$65,200
Floating Ads Varies. Televisa sites support
Rich Media and Standard Flash Ad Units.
Custom placement available.
Traffic Numbers for Televisa
Digital/esmas.com
Telenovela
Microsites
Source: Simmons NCS/NHCS Spring 2013,
Based on projected target for Esmas.com users
Esmas Espectáculos
(www.esmas.com/espectaculos)
One of our strongest channels within
Esmas.com, Esmas Espectáculos covers
everything Hispanics need to know
relating to entertainment. Presenting
daily updates of what is happening in
the world of showbiz that relates to
the Hispanic and general market by
featuring exclusive photo galleries and
interviews with the Hispanic television
and movie stars of the moment,
upcoming movies, and the latest
news in the world of music, Esmas
Espectáculos is a one-stop destination
for Hispanics with an appetite for
entertainment. One of our most
popular sections includes a biography
of the hottest Hispanic stars, coupled
with an exclusive photo gallery.
Esmas Espectáculos is a window for
everything happening in the world of
entertainment in the Hispanic market.
Esmas Telenovelas
(www.esmas.com/telenovelas)
The official microsite for each telenovela
that is produced by Televisa, this channel
provides exclusive, behind the scenes
content including photo galleries, the
latest gossip, live chats, and interviews
of the hit telenovelas airing on Hispanic
and Latin American television. Powered
by the people who produce the
telenovelas, Esmas Telenovelas is
THE place to go to for all the latest
information on your favorite telenovela.
Audience Gender Female 61% / Male 39%
18-5490%
Avg Age
39
Avg HHI $46,700
Audience Gender Female 70% / Male 30%
18-5490%
Avg Age
39
Avg HHI:
$46,800
Source: Simmons NCS/NHCS Spring 2013,
Based on projected target for Esmas.com users
Source: Simmons NCS/NHCS Spring 2013,
Based on projected target for Esmas.com users
2014 Online Network Calendar
Theme
Date
Products
Valentine’s Day
February 2014
Hottest couple, best romantic films, Valentine’s Day gift guide
Mother’s Day
April/May 2014
Celebrity moms, special gifts for mom, getaway retreats
Father’s Day
May/June 2014
Celebrity dads, gadgets for him
Vanidades Beauty Awards
May/August 2014
Editor’s top picks for beauty, skin and hair products
Cosmo Summer Splash
July 2014
Sexy bikini swimwear, video footage, photo galleries, microsites
Summer Special
July/August 2014
Best beach hot spots, summer diets, sexy swimwear
Back to School
July/August 2014
Back to school shopping guide, editor’s recommendations for back to school styles and gadgets
Vanidades Icons of Style
September 2014
Special editorial, event photo galleries and video footage, microsite
Hispanic Heritage Month
September/October 2014
Special tribute of Hispanic figures, microsite, interviews and video
Cosmo Bash
November 2014
Hottest beach party of the year
Vanidades Magia de la Moda
October 2014
Hottest Fall / Winter trends, photo galleries, microsite, interviews and video
Holiday Special
November/December 2014
Holiday Season tips, recipes, travel, photo galleries and polls
Note: Dates and themes subject to change without prior knowledge.
Digital Offerings for 2014
Televisa Publishing + Digital is committed to entertaining and informing millions of US Hispanics while
innovating our content through the latest technologies in order to provide Hispanics with information
everywhere and anywhere. We deliver our content through various different formats so that our reader
fully experiences our brand in all of its dimensions.
Vanidades.com
iPad Apps
Tvynovelas.com
Cosmoenespanol.com
Vertical
Magazine
Sites
Zinio
Caras.com.mx
Smartphone
Sites
Vanidades.com,
Esmas Mujer,
Cosmoenespanol.com
Targeted
Microsites
Vanidades
Icons of Style
Cosmo Summer Splash
QR codes in our major
publications
Esmas Mujer
Online Destinations
and Targeted Channels
Esmas Salud
Social Media
13,904 Facebook fans
53,341 Twitter followers
MIAMI
(US HEADQUARTERS)
NEW YORK
HOUSTON
LOS ANGELES
CHICAGO
6355 NW 36th Street
Miami, FL 33166
Tel: 305.871.6400
Fax: 305.871.5062
150 E 58th Street,
22nd Floor
New York, NY 10155
Tel: 212.838.7220
Fax: 212.838.8532
11200 Broadway,
Suite 2743
Pearland, TX 77584
Tel: 832.895.6665
Fax: 832.895.6401
8383 Wilshire Boulevard,
Suite 348
Beverly Hills, CA 90211
Tel: 323.655.0535
Fax: 323.655.8011
875 N Michigan Ave,
Suite 3100
Chicago, IL 60611
Tel: 312.373.3710