Price list no. 43 - ZDF Werbefernsehen

Transcription

Price list
no. 43
from 1 January 2014
Contacts
Current Information:
www.zdf-werbung.de /home
Scheduling Fax: +49 (0)6131 70 -12518
ZDF Werbefernsehen GmbH
55100 Mainz
Heike Fisseler
Tel.: +49 (0)6131 70 -14031
Email: [email protected]
Tel.: +49 (0)6131 70-14022
Fax: +49 (0)6131 70-14395
Internet: www.zdf-werbung.de
Thorsten Leopold
Tel.: +49 (0)6131 70 -14028
Martina Nuber
Tel.: +49 (0)6131 70 -14029
Angelika Weil
Tel.: +49 (0)6131 70 -14018
Executive Board
Hans-Joachim Strauch
Tel.: +49 (0)6131 70 -14020
Secretariat Fax: +49 (0)6131 70 -14395
Theresa Schneider
Tel.: +49 (0)6131 70 -14021
Thomas Wiggert
Tel.: +49 (0)6131 70 -14022
2 | Price list no. 43 | 2014
Assistants to the Executive
Board Manager
Fax: +49 (0)6131 70 -14395
Marketing Fax: +49 (0)6131 70-12518
Christoph Lüken
Nicole Bohne
Tel.: +49 (0)6131 70 -15859
Tel.: +49 (0)6131 70 -15679
Janina Schulzke
Tel.: +49 (0)6131 70 -15465
Janine Ernst
Tel.: 06131 70 -14024
E-Mail: [email protected]
Jens Helmer
Tel.: +49 (0)6131 70-12647
Finance and Controlling
Fax: +49 (0)6131 70 -14395
Gundolf Renner
Tel.: +49 (0)6131 70 -17989
Sponsorship
Fax: +49 (0)6131 70-16825
Mainzelmännchen Fax: +49 (0)6131 70 -14395
Michael Käfer
Tel.: +49 (0)6131 70 -14075
Brigitte Tenter
Tel.: +49 (0)6131 70 -14228
Sascha Kronebach
Tel.: +49 (0)6131 70 -14296
Press Consultants Fax: +49 (0)6131 70 -14395
Anne Schweikard
Tel.: +49 (0)6131 70 -14027
Susanne Brock
Tel.: +49 (0)6131 70 -15457
Anabel Stappen
Tel.: +49 (0)6131 70 -14065
Media Service Fax: +49 (0)6131 70 -14487
Joachim Schiebel
Tel.: +49 (0)6131 70 -14032
Marketing and
Advertising Research Fax: +49 (0)6131 70-14487
Sonja Özistanbullu
Tel.: +49 (0)6131 70 -14037
Dr. Michael Keller
Tel.: +49 (0)6131 70 -14044
Conditions Management
Fax: +49 (0)6131 70 -12518
Verena Hamm
Tel.: +49 (0)6131 70 -14014
Heike Fisseler
Tel.: +49 (0)6131 70 -14031
Regine Otto
Tel.: +49 (0)6131 70 -14025
Sabine Würfel
Tel.: +49 (0)6131 70 -14330
3 | Price list no. 43 | 2014
Advertising on ZDF
Everyone is talking about
“Best Wetter” (Best Weather)
The year 2013 offered us the whole range
of conversation topics regarding the weather. Too cold, too wet, November through
to May. But perhaps after the false start
there will finally be a white Christmas this
year. The weather is and will remain the
first topic of conversation.
The daily weather report is essential viewing for most people in Germany.
“Best Wetter” provides a particularly attractive opportunity for ZDF’s advertisers between “heute” at 19:00 and the weather forecast. This space
is usually limited to three advertising spots in one single commercial
break. The weather Mainzelmännchen which are placed around the advertising spots make this special advertising space all the more efficient
and attractive. In 2012 “Best Wetter” provided the most widely viewed
commercial break with respect to the broadcasting of any weather forecast on German television. Everyone is talking about the weather and on
ZDF about “Best Wetter”.
The ZDF meteorology team provides every day an up-to-date reliable weather forecast. In exactly the same way as with the news, the weather is distinguished by competence and authenticity. Dr. Gunther Tiersch, Inge Niedek, Dr. Katja Horneffer in the central broadcasting studios in Mainz and
Ben “Wetter” Vogel in the capital city studios in Berlin provide “the weather” on a daily basis, with the support of data received from the German
weather service (DWD). The presentation by the meteorologists in the studio is characterised not only by professionally based information but also
by its entertaining manner.
The particular meaning which can be given to the conversation about the
weather in combination with brand communication was discovered by
Tupperware Germany. For the first time since commencing its activities in
Germany in 1962 the company has involved itself as a presenter of the
weather forecast in the ZDF morning show “Morgenmagazin“.
The weather on ZDF guarantees an attention-holding impact, which is a
classic element of television news. Even the first ever news broadcast on
ZDF 50 years ago had a weather report. Whereas at that time the meteorologists still indicated the weather symbols using chalk upon a blackboard,
today the presentation is supported by the use of digital technology.
Well researched news and expertly prepared weather information are and
will remain guarantees for quality and efficiency on ZDF even in the future.
Hans-Joachim Strauch
Managing Director of ZDF Werbefernsehen GmbH
4 | Price list no. 43 | 2014
Advertising on ZDF – a successful history
1963 Broadcasting begins
2008 Foundation of ARD & ZDF Fernsehwerbung GmbH
On 1st April 1963, ZDF broadcasts for the first time. On just its second
day of broadcasting, ZDF broadcasts its first commercials. The popular Mainzelmännchen insert has been used to flank advertisements ever
since. The “Werbefernsehen” (television advertising) department is responsible for the marketing and selling of advertising space.
In order to combine the expertise of Germany’s two public broadcasters, ZDF Werbefernsehen and ARD-Werbung SALES & SERVICES
GmbH agree to manage sales via the mutual subsidiary company ARD
& ZDF Fernsehwerbung GmbH in future.
1967 Pioneer of colour
ZDF Werbefernsehen GmbH, a subsidiary company wholly owned by
ZDF, is created from the “Werbefernsehen” department. ZDF Werbefernsehen GmbH moves to its new premises on Erich-Dombrowski-Strasse
in May 2010.
On 25th August1967, during the international radio exhibition (IFA – Internationale Funkausstellung)in Berlin, ZDF broadcasts its first commercial in colour, a 60-second long advertisement for the brand 4711 which
explains how the number “4711” was created. With the introduction of
colour television, the Mainzelmännchen appear on the screen in colour
too for the first time.
2009 Television advertising subsidiary
2010 Pioneer of picture definition
1990 Relaunch of the Mainzelmännchen
At 19:21 on 12th February 2010, ZDF fired the starting pistol for advertising in HD by broadcasting the first German TV advert (Henkel) in HD
quality.
The little guys experience their second relaunch and enter the nineties
more modern and individual.
2012 Introduction of standardised loudness
Fresher, cheekier, and slimmer, the new Mainzelmännchen era captures
the spirit of the times and increases the amount of attention paid to commercials. A Mainzelmännchen world with new dramaturgically oriented
stories, new gags, and up-to-date props is created.
Thanks to the standardised loudness levels recommended by EBU R128,
loudness differences in broadcasting schedules and between individual
channels are minimised in Germany from 31st August 2012 onwards. In
addition, the new sound standard promotes sound tweaking techniques
in advertisement production and enhances the sound quality of commercials.
2007 Pioneer of widescreen
2013 ZDF turns 50
On 25th June 2007, a commercial for Deutsche Bank is the first German
advert to be broadcast all over the country in 16:9 format.
In April 2013, ZDF celebrates its fiftieth birthday, which means it is also
50 years since the first commercial was broadcast on ZDF.
2003 Eternally young Mainzelmännchen
5 | Price list no. 43 | 2014
Advertising
on ZDF
Advertising on ZDF
Advertising on ZDF
Classic advertising on ZDF –
effective, powerful and affordable
ZDF
• o
ffers a high-quality, family-oriented, appealing and varied earlyevening programme schedule with strong programming brands,
making it up-to-date, true to life, authentic and informative.
• reaches target groups with considerable purchasing power as
well as decision-makers with its programmes.
Commercial
• S
hort commercial breaks contain fewer competing messages and
guarantee that your advert has an exclusive position. This increases
the awareness of the individual advertising messages and thus their
advertising appeal.
• The placement of advertisements within commercial breaks is done
manually, which ensures the adverts harmonise.
• High-quality formats guarantee a strong reach and therefore make advertising on ZDF attractive and affordable.
Mainzelmännchen
• T
he Mainzelmännchen are a strategic instrument which enhance the
effect of advertisements.
• As popular advert separators, they improve viewers’ ability to
remember commercials.
• They make commercial breaks more entertaining, which increases
acceptance of advertising.
• They give your advert its own premium position, as each commercial
is flanked by the Mainzelmännchen.
Commercial
6 | Price list no. 43 | 2014
ZDF Werbefernsehen – a fair partner for you!
Linear pricing structure for advert price calculations
The average length of a commercial in Germany is 16 seconds. Competitors with disproportionate price structures may charge up to 30% more
for an advert which is shorter than 30 seconds. ZDF Werbefernsehen always uses its one-second price as the basis for calculations. Your advert
price is therefore calculated by multiplying the one-second price by the
length of the commercial.
Adverts positioned at the beginning or end of a
commercial break free of charge – fair-share principle for
advert placement
ZDF Werbefernsehen places adverts according to the following fairshare principle: The basis for the distribution calculation is a customer’s
booked gross volume per month, i.e. the monthly turnover of a customer
is viewed in comparison to the total turnover of all booked customers for
this month. The percentage derived from this is used to calculate and
distribute the proportion (target premium placements) of possible premium placements (first, second, penultimate and final adverts).
This process is controlled by a computer. The first, second, penultimate and final adverts in the advertising
block are weighted equally. In general, ZDF Werbefernsehen does not charge extra for first or final placements.
Adverts are organised manually to ensure that competing
products do not appear one after the other.
7 | Price list no. 43 | 2014
Advertising
on ZDF
Free obligatory OTC notice for commercials
promoting pharmaceuticals since 2004
The statutory OTC notice for commercials promoting
pharmaceuticals has, according to the national broadcasting agreement, not qualified as advertising since 1st
April 2004. For this reason, unlike most of our competitors we have
been offering the standard four-second OTC notice for pharmaceutical
commercials with a 100% discount.
Calculation example:
Length of commercial including OTC notice = 20 seconds, of which
the actual and calculable length of the commercial amounts to 16 seconds For a commercial price of for example €16,000, you gain a price
advantage of €4,000 Please read point 18 in our General Terms and
Conditions for more information on this.
Commercial breaks
schedules
Time
Monday
Tuesday
Wednesday
Thursday
Friday
Time
16.00
16.14
Solo commercial / Price group 24 / Minimum commercial length 20 seconds
16.15
Daily series (1)
16.35
Price group
16.40
Daily series (2)
16.58
Price group
16.59
10 Seconds / Price group
07 / € 320/sec.*
06 / € 300/sec.*
30 / Commercial length
5-10 seconds
TOP
ning
positio
17.00
hallo deutschland
17.10
17.44
Price group
17.50
10 / € 420/sec.*
17.52
18.02
Price group
18.05
SOKO (1)
18.25
Price group
SOKO (2)
5113 / Köln / Wismar / Stuttgart / Wien / Kitzbühel
End credits split-screen / Price group 40 / Minimum booking 1 month / Minimum commercial length 20 sec.
13 / € 486/sec.*
Price group
18.58
Programme announcement
18.59
heute-Uhr
Price group 85 /
TOP
ning
Minimum booking 120 sec. per week / Commercial length from 5 sec.
positio
19.00
News split-screen / Price upon request / Minimum booking 1 year
19.18
Best Wetter / Price group
TOP
53
ning
positio
19.20
Solo commercial / Price group
43 / Minimum commercial length 20 sec.
19.21
Price group
€ 486/sec.*
13
Price group
€ 600/sec.*
16
Price group
€ 522/sec.*
14
Price group
€ 522/sec.*
14
Die Rosenheim-Cops (1) Küstenwache (1) Notruf Hafenkante (1) Garmisch-Cops (1)
Die Bergretter (1)
Kripo Holstein (1) Heldt (1)
19.25
19.50
15.30
Movie / Spielfilm
16.13
Price group
16.15
Lafer! Lichter! Lecker!
16.58
Price group
16.59
10 seconds / Price group
05 / € 275/sec.*
03 / € 200/sec.*
05 / € 275/sec.*
30
17.00
17.05
Länderspiegel
17.45
Menschen – das Magazin
17.58
Price group
18.00
mona lisa
04 / € 252/sec.*
ML mona lisa
Best ML mona lisa
Price group 22
TOP
ning
positio
ML mona lisa
mona lisa
06 / € 300/sec.*
18.30
Price group
18.35
hallo deutschland
18.55
price group
18.58
18.59
06 / € 300/sec.*
heute-Uhr
Price group
85
19.00
19.17
19.49
Price group
18.14
16 / € 600/sec.*
18.55
19.22
Movie / Spielfilm
15.27
18.12
12 / € 450/sec.*
5113 / Köln / Wismar / Stuttgart / Wien / Kitzbühel
18.30
19.21
14.40
Solo commercial / Price upon request / Minimum booking 1 year
17.45
18.54
Saturday
Short break / Minimum commercial length 20 seconds
Price group
Price group
€ 700/sec.*
44
18
Price group
46
Price group 20
€ 765/sec.*
Price group
Price group
€ 700/sec.*
44
18
Price group
Price group
€ 640/sec.*
42
17
Die Rosenheim-Cops (2) Küstenwache (2) Notruf Hafenkante (2) Garmisch-Cops (2)
Die Bergretter (2)
Kripo Holstein (2) Heldt (2)
19.55
* Average price per second for the year 2014. For exact prices please see the next page.
19.17
News split-screen
19.18
Best Wetter / Price group
52
19.21
Solo commercial / Price group
40
19.21
19.22
Price group
€ 441/sec.*
19.25
Der Bergdoktor (1)
Die Familiendektivin (AT)
19.20
19.49
Split-screen commercial break
Price group 41
Commercial
breaks schedules
Information / Infotainment
Family entertainment Thrillers and Action
16
19.50
Price group
€ 600/sec.*
19.55
Der Bergdoktor (2)
Die Familiendektivin (AT)
For AGF coding, see www.zdf-werbung.de/programm
Issue date: July 2013. Valid from 1 January 2014. Changes and misprints reserved.
9 | Price list no. 43 | 2014
11
Commercial breaks
Advertising rates
Price group
Jan.
Feb.
Mar.
Apr.
May
June
July
Aug.
01
152
180
185
185
165
92
90
90
02
192
228
234
234
209
116
114
03
202
240
246
246
220
122
120
04
255
302
310
310
277
154
05
278
330
338
338
303
06
303
360
369
369
07
323
384
394
394
08
343
408
418
09
388
461
10
424
11
445
12
Sept.
Oct.
Nov.
Dec.
Ø Year
138
176
191
159
150
114
175
222
241
201
190
120
184
234
254
212
200
151
151
232
295
320
267
252
168
165
165
253
322
349
292
275
330
183
180
180
276
351
381
318
300
352
195
192
192
294
374
406
339
320
418
374
207
204
204
313
398
432
360
340
472
472
422
234
230
230
353
449
488
407
384
504
517
517
462
256
252
252
386
491
533
445
420
529
542
542
485
269
265
265
406
516
560
467
441
455
540
554
554
495
275
270
270
414
527
572
477
450
13
491
583
598
598
535
296
292
292
447
569
617
515
486
14
527
626
642
642
574
318
313
313
480
611
663
553
522
15
539
641
657
657
587
326
320
320
491
625
678
566
534
16
606
720
738
738
660
366
360
360
552
702
762
636
600
17
646
768
787
787
704
390
384
384
589
749
813
678
640
18
707
840
861
861
770
427
420
420
644
819
889
742
700
19
742
882
904
904
809
448
441
441
676
860
933
779
735
20
773
918
941
941
842
467
459
459
704
895
972
811
765
Aug.
Sept.
Oct.
Nov.
Dec.
Øaverage
Classical advertising: price per second in euros
10 | Price list no. 43 | 2014
Special ads: price per second in euros
Price group
Day
Time
Jan.
Feb.
Mar.
Apr.
May
June
July
24
Mon–Fri.
16:14
364
432
443
443
396
220
216
216
331
421
457
382
360
40
Sat.
19:21
685
814
834
834
746
414
407
407
624
793
861
719
678
43
Mon–Fri.
19:21
900
1,069
1,096
1,096
980
544
535
535
820
1,042
1,132
944
891
407
624
793
861
719
678
Solo commercial spot
End credits split-screen
40
Mon–Fri.
18:54
685
814
834
834
746
414
407
Split-screen commercial break
41
Sat.
19:49
788
936
959
959
858
476
468
468
718
913
991
827
780
42
Fri.
19:49
840
998
1,023
1,023
915
508
499
499
765
973
1,057
882
832
44
Mon./Wed./ 19:49
Thur.
919
1,092
1,119
1,119
1,001
555
546
546
837
1,065
1,156
965
910
46
Tue.
19:49
1,005
1,194
1,224
1,224
1,095
607
597
597
915
1,164
1,264
1,055
995
30
Mon.-Sat. 16:59
540
642
658
321
321
492
626
175
175
268
340
TOP
535
„10 seconds“ heute 17:00
658
589
326
Best ML mona lisa
22
Sat.
18:12
294
349
358
358
320
178
Best Wetter
679
567
ning
o
i
t
i
s
po
370
308
291
52
Sat.
19:18
1,124
1,336
1,369
1,369
1,224
679
668
668
1,024
1,302
1,414
1,180
1,113
53
Mon.-Fri.
19:18
1,236
1,469
1,506
1,506
1,346
747
734
734
1,126
1,432
1,554
1,297
1,224
„heute-Uhr“ 19:00
85
Mon.-Sat. 18:59
11 | Price list no. 43 | 2014
For prices please see page 13
Current offers and prices for special programming can be found on our home page: www.zdf-werbung.de
Linear rates, free mandatory OTC notice. Adverts positiones at the beginning or end of a commercial break are free of charge.
Issue date: July 2013. Valid from 1stJanuary 2014. Changes and misprints reserved.
Advertising rates
Special Ads
„heute-Uhr“
The unique advertising spot
for your commercial in fullscreen
formatbefore ZDF “heute”
at 19:00
18:59:36
18:59:39
18:59:59
19:00:00
Placement
Booking and advert information
The position provided by “heute-Uhr” is German television’s oldest “special advert position”. We position your commercial directly before the
“heute” news at 19:00. It is then broadcast from Monday to Saturday at
18:59, straight after the trailer for the highlight of the day.
• M
inimumbooking***:120secondsperweek
• Advertlength***:Atleastfiveseconds.Differentdesignswithvarying
advert lengths may be used each day
• Bookingsarefixed.Cancellation12weeksbeforethefirstbroadcast
date is possible in exceptional cases if a good reason is given
• Whendesigningyourcommercial,pleasebearinmindthatnews-like
themes should be avoided
The programme environment provided by “heute” at 19:00
• T
hemainnewsoftheday-oneofthemostup-to-date,informativeand
reliable news programmes in German television*
• StrongcommercialbreakreachandCPM:Inthefirstquarterof2013,
“heute-Uhr” reached 1.81m householders at the attractive CPM of EUR
14,72 (20”)**
Your advantages
• Guaranteedattentionthankstothespecialpositioning
• Fastmarketpenetrationbecauseofthewidereachandbecauseyour
advert is being broadcast for an entire calendar week
• Positiveimagetransferbecauseyouradvertisplaceddirectlybefore
“heute”
*
Source: Mindline Media 2012, representative survey E14+, N = 4034.
** AGF in conjunction with GfK; TV Scope
*** Excludes the obligatory four-second OTC notice.
Wide reach, attractive CPM
Commercial break reach comparison (in millions)
CPM comparison
heute Uhr
18:59
1.81 million
heute Uhr
18:59
Best Minute
19:59
1.61 million
Best Minute
19:59
€ 14,72
€ 22,36
Source: AGF/GfK television research; TV Scope, 1st quarter of 2013, Householders, CPM at 20 seconds
12 | Price list no. 43 | 2014
„heute-Uhr“: 18:59 Price group 85
Week no.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
02.01.–05.01.
06.01.–12.01.
13.01.–19.01.
20.01.–26.01.
27.01.–02.02.
03.02.–09.02.
10.02.–16.02.
17.02.–23.02.
24.02.–02.03.
03.03.–09.03.
10.03.–16.03.
17.03.–23.03.
24.03.–30.03.
31.03.–06.04.
07.04.–13.04.
14.04.–20.04.
21.04.–27.04.
28.04.–04.05.
05.05.–11.05.
12.05.–18.05.
19.05.–25.05.
26.05.–01.06.
02.06.–08.06.
09.06.–15.06.
16.06.–22.06.
23.06.–29.06.
Days
Cost/sec.
3
6
6
6
6
6
6
6
6
6
6
6
6
6
6
5
5
5
6
6
6
5
6
5
6
6
€ 1,212
€ 1,212
€ 1,212
€ 1,212
€ 1,440
€ 1,440
€ 1,440
€ 1,440
€ 1,440
€ 1,476
€ 1,476
€ 1,476
€ 1,476
€ 1,476
€ 1,476
€ 1,476
€ 1,476
€ 1,476
€ 1,320
€ 1,320
€ 1,320
€ 1,320
€ 732
€ 732
€ 732
€ 732
Weekly price
for 20 sec.
€ 72,720
€ 145,440
€ 145,440
€ 145,440
€ 172,800
€ 172,800
€ 172,800
€ 172,800
€ 172,800
€ 177,120
€ 177,120
€ 177,120
€ 177,120
€ 177,120
€ 177,120
€ 147,600
€ 147,600
€ 147,600
€ 158,400
€ 158,400
€ 158,400
€ 132,000
€ 87,840
€ 73,200
€ 87,840
€ 87,840
Week no.
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
Days
30.06.–06.07.
07.07.–13.07.
14.07.–20.07.
21.07.–27.07.
28.07.–03.08.
04.08.–10.08.
11.08.–17.08.
18.08.–24.08.
25.08.–31.08.
01.09.–07.09.
08.09.–14.09.
15.09.–21.09.
22.09.–28.09.
29.09.–05.10.
06.10.–12.10.
13.10.–19.10.
20.10.–26.10.
27.10.–02.11.
03.11.–09.11.
10.11.–16.11.
17.11.–23.11.
24.11.–30.11.
01.12.–07.12.
08.12.–14.12.
15.12.–21.12.
22.12.–28.12.
6
6
6
6
6
6
6
6
6
6
6
6
6
5
6
6
6
6
6
6
6
6
6
6
6
3
Cost/sec.
€ 720
€ 720
€ 720
€ 720
€ 720
€ 720
€ 720
€ 720
€ 720
€ 1,104
€ 1,104
€ 1,104
€ 1,104
€ 1,404
€ 1,404
€ 1,404
€ 1,404
€ 1,404
€ 1,524
€ 1,524
€ 1,524
€ 1,524
€ 1,272
€ 1,272
€ 1,272
€ 1,272
Weekly price
for 20 sec.
€ 86,400
€ 86,400
€ 86,400
€ 86,400
€ 86,400
€ 86,400
€ 86,400
€ 86,400
€ 86,400
€ 132,480
€ 132,480
€ 132,480
€ 132,480
€ 140,400
€ 168,480
€ 168,480
€ 168,480
€ 168,480
€ 182,880
€ 182,880
€ 182,880
€ 182,880
€ 152,640
€ 152,640
€ 152,640
€ 76,320
Linear rates, free mandatory OTC notice
13 | Price list no. 43 | 2014
Issue date: July 2013. Valid from 1 January 2014. Changes and misprints reserved.
Special Ads
Special Ads
„10 seconds“
Your countdown to
ZDF “heute” at 17:00
16:59:47
16:59:50
16:59:59
17:00:00
Placement
The last few seconds before ZDF “heute” at 17:00 are reserved for you.
Monday to Saturday at 16:59 just before the “heute” news.
• Advert length*: 5-10 seconds
• Confirmedbookingsarefixed
• Whendesigningyourcommercial,pleasebearinmindthatnewslike themes should be avoided
• T
hefirstmainearly-eveningnewsbroadcastwiththeday’smost
important events from across the world. It is comprehensive,
up-to-date and reliable.
Your advantages
• H
ighattentionlevels,asyouradvertisgivenanexclusiveposition
by itself and broadcast just before the “heute” news
• Availableforshortcommercials
1 commercial
from
€ 1,605 **
* Excludes the obligatory four-second OTC notice if this is required.
** For advertising rates, see page 11.
14 | Price list no. 43 | 2014
“Split-screen news”
Your solo appearance after ZDF
“heute” at 19:00 for a whole year
19:17:49
19:17:50
19:18:00
Placement
Every day from Monday to Saturday at 19:17 for an entire year.
Your commercial is broadcast during the “credits” just before the
“heute” news.
Only bookings for an entire year can be accepted.
We are happy to prepare an individualised quote for you.
• Themainnewsstoriesoftheday
• “ heute”isoneofthemostup-to-date,informativeandreliablenews
programmes in German television*
Your benefits
• Excellentefficiencythankstothedominancegainedthroughyour
advert appearing for an entire year
• Highattentionlevelsthankstotheexclusivepositiongiventoyour
advert
• Positiveimagetransferbecauseyouradvertisbroadcastdirectly
before the high-quality “heute” news programme starting at 19:00.
*Source: Mindline Media 2012, representative survey E14+, N = 4034
15 | Price list no. 43 | 2014
Special Ads
Contact
Heike Fisseler
Tel.: +49 (0) 61 31 70 -14031
Special Ads
“Best Wetter” / “Best ML mona lisa”
The “Best” position
for your advertising message
19:18:03
19:18:04
“Best Wetter”
19:18:34
19:18:37
19:19:07
“Best ML mona lisa”
Placement
Monday to Saturday at 19:18, straight after the
“heute” news and just before the weather –
and flanked by topical weather Mainzelmännchen
The programme environment
“heute 19:00 - weather”
• The main news stories of the day
• Up-to-dateandaccurateweatherreportsprovidedbyhighlyqualified experts and modern technology
The programme environment provided by “ML mona lisa”
• Germany’s first and only women’s magazine programme
• Socio-criticaltopicsforwomen,menandmore
Benefits of the “Best” positions
• Short commercial break length: the special ad is limited
to 90 seconds or three advertising partners on average.
• Highattentionlevelsduetotheproximityofyouradvertto
a programme with a wide reach
ZDF “Best Wetter”: Wide reach at an attractive CPM
Aged 14+
Reach
CPM
3.73 million
€ 7,38
ARD “Best Minute” at 19:59 2.47 million
€ 14,56
ZDF “Best Wetter” at 19:18
Placement
Saturdays at 18:12 between the first and
second parts of ML mona lisa – and flanked by
entertaining Mainzelmännchen clips.
Source: AGF/in conjunction with GfK; TV Scope, 1st quarter 2013. CPM for 20 seconds
16 | Price list no. 43 | 2014
“Solo commercial spot”
Your commercial in selected
programme environments
16:14:33
Placement / programme environments
Monday to Friday at 16:14 after “heute in europe”
Monday to Friday at 17:44 before “Leute heute”
16:14:34
16:14:37
16:14:57
Your benefits
• Youradvertisveryeffectivebecauseitisgivenanexclusive
position outside of the classic commercial breaks
• Highattentionlevelsbecauseofyouradvert’sproximityofyour
advert to high-quality programmes with wide reach
• Minimumadvertlength*:20seconds
Mondays at 19:21 after the weather and before “WISO”
Service
• Singlesplitscreenforspecialprogramming
• Specialpositioningclosetohighlightprogrammes
Tuesday to Saturday at 19:21 after the weather and
before the 19:25 series
Current offers for special programming can be
found on our website:
www.zdf-werbung.de
*Excludes the obligatory four-second OTC notice if this is required.
17 | Price list no. 43 | 2014
Special Ads
16:15:00
Special Ads
“End credits split screen”
Exclusive positioning for your advert
in the SOKO credits
18:54:39
18:54:40
18:55:00
Placement
Monday to Friday at 18:54 during the SOKO credits
• Minimumbooking:1month–canbesharedbetweenseveral
customers for one agency
• Minimumadvertlength**:20seconds
• Pre-productionphase:3weeks
Excellent murder mystery entertainment in prime-time quality
Your benefits
• HighattentionlevelsthankstotheplacementintheSOKO
programmes, which have a wide reach
• Lucrativeadvertisingopportunity:Duringthefirstquarterof2013,the
credits split screen reached 19.4% of householders at the extremely
attractive CPM of € 5,71 (20”)*
*
Source: AGF in conjunction with GfK; TV Scope, 1st quarter, 2013.
**
Excludes the obligatory four-second OTC notice if this is required.
18 | Price list no. 43 | 2014
“Split screen commercial break”
19:49:39
19:49:40
19:50:00
19:49:39
19:49:40
19:50:00
WISO
Series at 19:25
Placement
Placement
Mondays at 19:49 after the first part of WISO, i.e. during the transition
from the programme itself to the commercial break which comes next.
Tuesday to Friday at 19:49 after the first part of the 19:25 series, i.e.
during the transition from the programme itself to the commercial break
which comes next.
WISO - Germany’s best known business programme with up to
3 million viewers per episode.*
Tuesday to Thursday – crime and action
• with“DieRosenheim-Cops”onTuesday–morethan4.5million
viewers per episode*
Fridays and Saturdays – family entertainment
• with“DerBergdoktor”onSaturdays–nearly4millionviewers
per episode*
Your benefits
Very high attention levels and therefore excellent advert
effectiveness thanks to
• exclusivepositioning
• thefactthatyourcommercialisbroadcastduringatop-quality
programme with a wide reach
19 | Price list no. 43 | 2014
Special Ads
• Minimumadvertlength**:20seconds
*
Source: AGF in conjunction with GfK: TV Scope. 1st quarter, 2013
**
Excludes the obligatory four-second OTC notice if this is required
Sport
The 2014 sporting year
The 2014 FIFA World Cup™ in Brazil and the Winter Olympic Games in
Sochi count among the absolute highlights of this exceptional sporting
year. Especially as both major events, despite the time differences involved, possess the highest relevance with respect to advertising during
the time of their transmission. Apart from these outstanding events in
2014 a large number of sporting events will be taking place which will be
of interest both to spectators and advertisers alike.
From January to March and from November to December the winter
sports area will feature a whole range of premium highlights. All the important World Cup events can be found on the ZDF calendar. Particular
emphasis should be laid upon the international Four Hills Tournament,
the biathlon events, and of course as the culmination, the Winter Olympic Games in Sochi. Also playing a central role will be the UEFA Champions League which will reach its crowning point with the final in Lisbon
on 24th May live on ZDF.
20 | Price list no. 43 | 2014
The European Athletics Championships in Zurich, the European Swimming Championships in Berlin, and the European Rowing Championships in Amsterdam will leave their imprint upon the summer along with
the 2014 FIFA World Cup™ in Brazil. Further fixtures involving the men’s
and women’s national teams will follow in the autumn.
The 2014 sporting year will be a fantastic success with all its highlights.
This will possibly provide a commensurate pricing structure with excellent performance data coming from the usually short advertising breaks.
In the first half year of 2013 the average length amounted to barely 90
seconds*.
* Source: AGF in conjunction with GfK: TV Scope. 1st half year, 2013
The most important dates in the 2014 sporting year
Winter sportsBiathlon, Nordic skiing, Alpine skiing –
all World Cup events (Jan. – Mar.)
Football
International games of the German
women’s and men’s national teams
Gymnastics
World Championships in China (3/10/2014 –
12/10/2014)*
Football
UEFA Champions League season 2013/2014,
8 live games, last 16 up to the semi-final
(Feb. – Apr.)
Football
IUEFA Champions League season 2014/2015, 6 live
games, group phase (Sept. to Dec.)
Winter SportsOlympic Games in Sochi (7/2/2014 – 23/2/2014)
Football
UEFA Champions League Final in Lisbon (24/5/2014)
FIFA World Cup™ in Brazil (12/6/2014 – 13/7/2014)
Winter sportsBiathlon, Nordic skiing, Alpine skiing – all World Cup
events (Nov. – Dec.)
Athletics
European Championships in Zurich
(12/8/2014 – 17/8/2014)
Contacts
Swimming
European Championships in Berlin
(13/8/2014 – 24/8/2014)
Christoph Lüken
Rowing
European Championships in Amsterdam
(24/8/2014 – 31/8/2014)
Heike Fisseler
Football
Tel.: +49 (0)6131 70 -15679
Tel.: +49 (0)6131 70 -14031
Qualifications for the UEFA Champions League
season 2014/15 (from August)
You can find the dates and prices for
current sporting events on our Home Page:
www.zdf-werbung.de
*Subject to the sharing of rights
Changes and misprints reserved. Last updated: July 2013.
21 | Price list no. 43 | 2014
Sport
Sponsorship
High attention levels for your brand communication
Contacts
• P
rogrammesponsorshipenablesyoutobenefitfroman
unmistakeable appearance in the programme itself:
Exclusivity, high levels of attention and audience acceptance
are guaranteed!
Michael Käfer
Tel.: +49 (0)6131 70 -14075
Sascha Kronebach
Tel.: +49 (0)6131 70 -14296
Anne Schweikard
Tel.: +49 (0)6131 70 -14027
Anabel Stappen
Tel.: +49 (0)6131 70 -14065
• W
ithaseven-secondtrailerjustbeforethestartofthe
programme, as soon as the programme ends, and before or
after a commercial break as well if necessary, the reach and
effect are magnified greatly.
• T
hisestablishedcommunicationtoolallowsyoutobenefit
from strong ZDF programme brands and to enhance
awareness in a unique manner.
• Y
oucanselectfromhigh-qualityprogrammeswitha
wide reach – including those broadcast in advertfree environments in the morning or afternoon.
22 | Price list no. 43 | 2014
Reach and market shares of selected programmes
Ski Jumping
November to March
“Leute heute”
Monday to Friday, 17:45
2.89 million / 17.6 %**
2.48 million / 14.9 %*
Olympic Games 2014
February
SOKO 5113
Mondays, 18:05
2.84 million / 20.5 %****
4.45 million / 22.0 %*
Sport on the ZDF morning show
“Morgenmagazin“
Monday to Friday, 5:30 to 9:00
Lafer! Lichter! Lecker!
Saturdays, 16:15
1.94 million / 12.6 %*
0.64 million / 21.5 %*
Weather on the ZDF morning
show “Morgenmagazin“
Monday to Friday, 5:30 to 9:00
Football World Cup 2014
June / July
10.6 million / 49.2 %***
*
**
***
***
Source: AGF in conjunction with GfK: TV Scope 1st quarter, 2013, ZG E 14+
Source: AGF in conjunction with GfK: TV Scope 23/11/2012 – 23/3/2013, ZG E 14+
Source: AGF in conjunction with GfK: TV Scope live games World Cup 2010, ZG E 14+
Source: AGF in conjunction with GfK: TV Scope live broadcasts Olympic Games 2010, ZG E 14+
0.64 million / 21.5 %*
Programme sponsorship is based on the guidelines for advertising, sponsorship, competitions
and production support dated March 12th, 2010, and the regulations for the design of sponsor notices in
accordance with section 10 of the ZDF guidelines for advertising and sponsorship dated March 31st, 2005.
23 | Price list no. 43 | 2014
Sponsorship
Performance / effect
www.zdf-werbung.de/home
ZDF Werbefernsehen – pioneering work with consumer audiences.
How can the success of an advertising campaign in the market be measured better than by sales? Until now in the media business there was
no way of translating on a one to one basis the marketing target groups
defined according to consumption in the AGF/GfK TV panel. Instead of,
for example, making plans based upon the purchasers of Hohes C, it
was necessary to fall back mainly upon socio-demographic interpre-
tations such as heads of households aged 20 to 49 or Sinus-Milieus.
However, for nearly 10 years now it has been possible to minimise the
wasted effort connected with it. Agencies and customers have altogether 3 instruments available which allow a one to one translation of
the marketing target groups in TV planning.
GPS – the global premium purchaser as an alternative to 14 to 49
t.o.m. FMCG* - the tool for individual market segments
Together with the German Association for Consumer Research (GfK) ZDF
Werbefernsehen has developed the Global Shopper Typology (GPS).
This typology offers to those interested the ideal entry into purchaser
target group planning. By use of bar codes it separates the measured
purchasing behaviour of television viewers into 284 different commodity
groups. GPS is the result of a regularly updated f of purchaser target
groups from the GfK consumer scan with the AGF/GfK TV panel. The
typology already used by advertisers for marketing includes promotional and private label purchasers as well as premium and brand name
purchasers. AGF data licence holders can obtain the typology for the
AGF standard software free of charge from ZDF Werbefernsehen.
t.o.m. FMCG (“TV Optimiser for FMCG Markets”) is the right tool for anyone who wants more detail than that offered by the aggregate image of
consumers provided by GPS. Media planners can here currently access
13 shopping baskets of daily necessities, including hot beverages, chocolates and chocolate bars, and dairy products. Different target audience
variations can be evaluated within these shopping baskets. As with the
GPS typology, they can on the one hand be assessed according to buyer
type (premium brand / brand name / special offer / private label
purchasers). On the other hand, they can be assessed by purchasing
frequency (heavy/medium/light user). This enables premium buyers in
the personal care product group to be analysed as easily as buyers of
specific personal care products, such as body cream or soap, or even
buyers of a specific brand, e.g. Nivea Body Cream. Over 800 products
can now be analysed by t.o.m. FMCG. The tool incorporates all the
brands within the 13 product groups which have a buyer reach of at least
5% in the period under analysis.
* t.o.m. FMCG is a joint project of ZDF Werbefernsehen with ARD-Werbung SALES & SERVICES, GfK and
various media agencies.
FMCG = Fast Moving Consumer Goods, i.e. consumer goods like food, personal care products, cleaning
materials etc., which consumers purchase frequently.
24 | Price list no. 43 | 2014
t.o.m. pharma - t.o.m. pharma – consumer audiences for
the OTC market
The third tool is t.o.m. pharma (“TV Optimiser for Pharma Markets“), a joint
project in the OTC market for medications which can be sold without a
prescription. As with GPS and t.o.m. FMCG, the TV media planner receives target audiences for the OTC market which he/she can request from
the AGF/GfK television panel and use for media planning. There are now a
total of 12 market areas to choose from, such as flu remedies, painkillers,
and antacids. It is also possible to analyse purchasers of a total of seven
brands. Alongside GfK Health Care, the lead organisation, companies participating in the project include ZDF Werbefernsehen, ARD-Werbung SALES & SERVICES, the Mediaplus agency group, m+w media, and MW
Office. This group of organisations has exclusive rights of use over the
new target audiences which were used in media planning for the first time
in September 2007.
Contact
Performance data
Marketing and Advertising Research
GPS premium / brand
name purchasers*
t.o.m. FMCG
Nivea Body Cream*
Reach/million
Reach/million
CPM/€
CPM/€
t.o.m. pharma
purchasers of headache
pain relievers
Reach/million.
CPM/€
17.00–20.00
ZDF
1.06
17,17
0.70
26,00
1.42
12,81
ARD
0.70
25,02
0.39
44,57
0.84
20,69
RTL
0.69
32,11
0.31
70,97
0.80
27,32
SAT.1
0.55
19,00
0.22
47,67
0.60
17,30
PRO 7
0.28
55,74
0.13
0.27
58,41
122,22
ZDF – number 1 in the high-end consumer target segment
As analyses have shown ZDF is the most popular broadcaster with premium and brand name purchasers. Upmarket brands from the FMCG and
OTC areas find a quality environment at ZDF which, in comparison to ageoriented planning, offers more precise targeting and in this regard aims at
much more favourable CPTs.
For information or assessment examples without any obligation, the marketing and advertising research team and media services are at your disposal.
Dr. Michael Keller
Tel.: +49 (0)6131 70 -14044
Verena Hamm Media Service
Tel.: +49 (0)6131 70 -14014
Joachim Schiebel
Tel.: +49 (0)6131 70 -14032
Sonja Özistanbullu
Tel.: +49 (0)6131 70 -14037
20.00–23.00
RTL
1.06
47,26
0.53
94,99
1.28
39,32
SAT.1
0.52
51,64
0.33
90,46
0.64
41,44
PRO 7
0.40
74,72
0.20
0.44
68,48
162,83
* Source: AGF in conjunction with GfK: TV Scope 1st quarter, 2013, Mo-Sa, TA 01-30
GPS premium / brand name purchasers: all people (E 14+) in a GPS premium or brand name purchaser household.
t.o.M. FMCG Nivea Body Cream: all people (E 14+) in which the body cream from Nivea is purchased.
t.o.m. pharma purchasers of headache or pain relievers: E 20+, who buy products to relieve headaches and pain.
25 | Price list no. 43 | 2014
Performance
/
Leistung
/
effect
Wirkung
Discounts /
Broadcasting material
Discounts
Group discounts
Scale of discounts
If within a calendar year at least the gross sales volume of an advertiser has diminished as indicated below, the rebate will be granted for the standard volumes as
listed in the rebate list. Sponsorship will not be taken into account in the gross sales volume related to the rebate.
from € 0.40 million 1,0 %
€ 0.50 million 1,5 %
€ 2.50 million 7,0 %
€ 0.75 million 2,0 %
€ 1.00 million 3,0 %
€ 2.00 million 5,0 %
€ 4.00 million 9,0 %
€ 5.00 million by agreement
€ 1.50 million 4,0 %
ZDF Werbefernsehen will calculate and grant rebates and prices based only upon
those listed in the respective relevant price list. The confirmed bookings will serve
as the basis for the calculation. VAT will be added at the applicable statutory rate
and invoiced separately.
Corporate rebates require the written confirmation of ZDF Werbefernsehen. Enquiries and verification of the group responsibility must be presented in writing to
ZDF Werbefernsehen no later than the 30th June in the respective calendar year.
Otherwise it will not be possible to take this into account in the year concerned.
ZDF Werbefernsehen will grant a corporate rebate for several advertisers if the
capital share held by the subsidiary company/companies in the parent company
stands at a level of more than 50% on 1st January of the calendar year. Corporate
rebates will be granted only for the duration of the group affiliation. Departure from
the group must be announced without undue delay. Where departures from the
group are concerned a pro rata rebate at most will be awarded within the calendar
year. Evidence of the group status with respect to corporate enterprises must be
confirmed by an accountant or by presentation of the last annual report, while for
civil partnerships the status should be confirmed by the presentation of an extract
from the commercial register.
The contract partner will be obliged to keep information regarding the rebate awarded confidential and not to forward this to any third party.
Please take note of the high performance levels and profitability with many target
groups compared with the results achieved by the competition, and the exceptional programme quality. You can find further information in “Advertising on ZDF
(Page 6) and “Service/impact” (Page 24). Please talk to us about this!
26 | Price list no. 43 | 2014
Broadcasting materials
ZDF Werbefernsehen must be provided with broadcasting materials at least five
days prior to transmission. After prior consultation a shorter term delivery will also
be possible.
Several different designs may be included on one broadcast tape.
Please send your tape to
Scheduling
ZDF-Strasse 1
55127 Mainz
Germany
Broadcasting material technical requirements
Standard definition (SD):
– Digital Betacam or DVC PRO 50
– Image format: 16:9 (anamorphic)
– Mono or stereo on CH1 and CH2
– Optional: multichannel sound in Dolby E encoded on CH3 and CH4
High definition (HD):
– HDCAM SR, HDCAM, and DVC PRO HD
– Scan format: 720p/50
– Mono or stereo on CH1 and CH2
– Optional: multichannel sound in Dolby E encoded on CH3 and CH4
Broadcasting materials must be produced and customised according to the “technical guidelines for television productions”, and supplied with clear VTR cards containing a description. The “TPRF-HDTV” guidelines are published by the Institut für
Rundfunktechnik (Broadcast Technology Institute) in Munich and can be viewed at:
www.irt.de. The standardised sound loudness complying with EBU R128 is included
in the guidelines.
Storage and return of advertising broadcast tapes / archiving of
commercials
Broadcast tapes may be returned at the customer’s expense if requested. Return
must be requested within 14 days of receipt of the commercial. After 14 days, ZDF
Werbefernsehen will be entitled to destroy tapes or dispose of them in any other
way, in which case the customer will have no entitlement to any claim. Commercials
are archived on a ZDF server, and ZDF will be entitled to delete commercials from
this server 12 months after they have been broadcast for the last time. If an advert
is to be used after this 12 month period has expired, please inform us in good time.
Sponsorship of broadcast materials
Broadcast materials for programme sponsorship must be in the possession of ZDF
Werbefernsehen 5 working days before transmission. However, where necessary
by special agreement a short-term arrangement can apply also for the delivery of a
tape. The broadcast materials can be delivered in a digital file also where sponsorship is concerned. You can find the details at.
www.zdf-werbefemsehen.de/sponsoring/bandlose-spotanlieferung.html.
You can also send broadcasting materials in the form of digital files.
You can find more information on sending us material without using tapes at: www.
zdf-werbefemsehen.de/tarife/bandlose-spotanlieferung.html.
Our scheduling team can help you with questions regarding the delivery of your
commercials.
Heike Fisseler, Tel: +49 (0)6131 70–14031, [email protected]
27 | Price list no. 43 | 2014
Discounts /
Broadcasting material
General Terms and
Conditions of Business
1. The contract
ZDF Werbefernsehen GmbH (hereinafter ZDF Werbefernsehen) will market exclusively in its own name and for the account of ZDF. Within the framework of the
available transmission time and taking as a basis the applicable price list and the
General Terms and Conditions below, ZDF Werbefernsehen will accept orders for
advertising on ZDF. Such advertising must conform to the laws and the State Broadcasting Treaty as well as the ZDF guidelines for advertising and sponsorship.
A contract for the acceptance of an order will come into effect following written
or electronic confirmation of the order by ZDF Werbefernsehen. The contract will
apply to the content confirmed by ZDF Werbefernsehen insofar as the contract partner does not object in writing to the contract content within three working days of
receipt.
A confirmation of the order will apply to the advertiser respectively named in the
order. This will contain data regarding the client and the contractor, the advertisers,
the volumes booked, the length of the commercials, the commercial break, and as
a rule the editorial environment.
The broadcast date booked for an advertiser may not be transferred to another advertiser or to another advertising agency. Exceptional cases will require the agreement of ZDF Werbefernsehen. ZDF Werbefernsehen will reserve the right to forward
order confirmations to the customers following customer requests. Orders will be
processed within a calendar year. The contract year will be the calendar year.
2. Joint advertising
The transmission of commercials, in which products, brands or services are to be
advertised for several different companies at once, will in principle not be permitted.
This will apply also to the integration of social network services. Exceptional cases
will require the agreement of ZDF Werbefernsehen.
3. Agency commission
For any orders issued by an agency ZDF Werbefernsehen will pay an agency commission amounting to 15% of the net invoice amount, insofar as they may advise the client
with regard to advertising and can justify the corresponding provision of service.
4. Methods of payment
Invoicing for the advertisements will generally take place in the month before the
transmission, with the invoice date being the fifth day of the month in which the advert
is broadcast. Invoices must be paid in full no later than 25 days from the invoice date.
A 2% discount will be given for payments made within ten days. No discount will be
awarded for sponsorship.
ZDF Werbefernsehen will reserve the right to demand payment in advance. Payment
in advance will apply in the case of first-time contract partners and to contract partners whose headquarters are based abroad. Payment must be received at least three
working days before the first transmission date for the service invoiced and the discount rule will not apply in this case.
The final invoice for the month of transmission will be drawn up on the first working
day of the following month. If there are any differences resulting from changes to bookings or different discount terms have been agreed, these will be invoiced or credited
separately. Payment must be made within ten days - the discount will also apply in this
case. Credit notes must be redeemed. If this is not possible, a payment will be made.
If the invoice with the credit note has had a discount deducted, the corresponding
discount amount will also be deducted from the credit note.
If a payment is late, ZDF Werbefernsehen will reserve the right to stop the broadcast
of the advertisements or to withdraw from the contract completely. In this case the
client will not be entitled to seek compensation. ZDF Werbefernsehen will calculate
any interest charges on the arrears at the statutory rate.
If a cheque is sent, the date of payment applying will be the date upon which the
cheque is received by ZDF Werbefernsehen. For bank transfers, the date of payment
will be the date on which the amount is credited to the following account:
Commerzbank AG
Sort code: 550 400 22
Account no.: 200 360 600
28 | Price list no. 43 | 2014
5. Broadcasting material
As a rule the motif plans and the broadcasting materials should be sent by the
client no later than five working days before the transmission by ZDF Werbefernsehen. These materials will be checked by ZDF for their suitability. Any change in
the broadcasting materials will need to be coordinated unless it is required by the
transmission standards.
The costs involved in the design of the broadcast materials (picture and sound) will
fall exclusively to the client. ZDF Werbefernsehen will notify the client without delay
and state its reasons if broadcast materials cannot be used or do not match the
contractual stipulations.
6. Right to refusal
ZDF Werbefernsehen will reserve the right to refuse the transmission of the commercial due to its content, origins or technical form in accordance with objectively
defined principles, especially if the content violates moral or legal requirements or
the interests of ZDF.
If the refusal of the documents takes place for reasons for which ZDF is at fault, the
client may withdraw from the contract. If the client is responsible for the refusal of
the broadcast materials he must provide replacements without delay. If replacements should not be available in good time, ZDF Werbefernsehen will notwithstanding retain the right to remuneration. If the commercial is transmitted despite the
initially stated refusal, the right of ZDF Werbefernsehen to remuneration will remain
unchanged.
7. Responsibility for content
The client will bear the responsibility for the content of the sound and image media
made available to ZDF Werbefernsehen, will be liable for their legal admissibility and
will indemnify ZDF and ZDF Werbefernsehen against claims made by third parties.
8. Rights of use
(1) As concerns the commercial handed over to ZDF Werbefernsehen, the client
will transfer to ZDF the right, and that is to say with regard to time, location and
content to the extent that is required for the execution of the order in the Federal Republic of Germany, to send the commercial to broadcasters of all kinds. This right
will include the distribution of broadcast programmes, including live streaming, in
every technical format (including the use of so-called “Internet protocols”: “IPTV”)
especially
• terrestrial (such as for example by DVB-T, DVB-H, DMB or corresponding successor technologies such as for example DXB)
• by cable (in all technical formats such as for example broadband, DSL or corresponding successor technologies (X-DSL), including authorisation for the integral cable retransmission of programmes both domestically and abroad
• and by satellite transmission.
(2) Except when purchased by the client, the rights to the music contained in the
commercial will be assigned by GEMA and transferred to ZDF.
(3) The client will guarantee that ZDF Werbefernsehen will be sent only broadcast
materials for the transmission of commercials for which he has purchased and satisfied all the necessary copyright and usage rights as specified in section (1). To
enable the settlement of invoices with GEMA, the client must provide to ZDF in
written form the following information about the music used in the commercial: the
music title, the length of music title used, the composer, the lyricist, the editor, the
music publisher, the interpreter, the brand name and the label code. This information must be included in the motif plans or in the broadcast materials.
9. Placement
ZDF Werbefernsehen will award no specific positioning within a block of adverts. Exclusion of competition will not be guaranteed either within a block of
adverts nor in the special ads or sponsorship in the area surrounding the block
of adverts.
10. Broadcast confirmation
At the end of the month in which the materials were sent, confirmation of the transmissions will be made available to the client along with the details of the actual time
broadcast, the respective advert block and the motifs sent.
29 | Price list no. 43 | 2014
General Terms
and Conditions
of Business
General Terms and
Conditions of Business
11. Planning times / delaying of advertising broadcast
Agreed transmission times will be observed wherever possible. If a commercial
cannot be transmitted in the advert block as planned or in the expected editorial
environment, ZDF can transmit it under other conditions with the consent of the
client. Such an agreement will not be necessary with postponements involving insignificant periods of time. The postponement of a commercial will be considered
insignificant if it takes place within the same editorial environment and it will not
lead to the transmission of an advert block more than 15 minutes before or after the
originally scheduled time. Exceptions to this will be postponements during live
sporting events. Here the specified tolerance range may exceed 15 minutes where
necessary.
If agreement could not be obtained or was not issued after the event, the client may
demand a replacement transmission of the commercial at an available time under
similar conditions. If this is not possible the client may assert the right to a reduction in the price in accordance with the extent of the poor or deficient performance.
12. Delays due to identity of individuals
ZDF Werbefernsehen reserves the right to broadcast commercials on another broadcasting day at a same time if possible if personalities appear in the commercials who
also appear on a ZDF programme on the same day.
For major sporting events, there are special conditions for participating players, trainers and managers which will be communicated at the time the offer is made.
13. Guarantee
If ZDF Werbefernsehen supplies a reduced service which is outside its control, the
customer’s rights under warranty are restricted to a choice of retransmission at a
comparable time or a reduction in rate corresponding to the extent of the reduced
service. A reduced service occurs, e.g. if more than 10% of the technical reach
recorded for the IVW audit is not achieved, or if transmission is of reduced quality.
Apart from this, the customer may not assert any claims, in particular due to failure
of satellite broadcasting. The relevant cable network operators are responsible for
feeding the regionally suitable TV signals into the German cable network. Liability
on the part of ZDF Werbefernsehen is excluded in this respect. In the case of a
slightly negligent breach of fundamental obligations, ZDF Werbefernsehen is liable
only to the amount of typically foreseeable damage. The customer’s right to claim
under warranty expires after 12 months.
14. Force majeure
Either party may withdraw from the contract with immediate effect in the case of
force majeure, unless ZDF Werbefernsehen has already completed its services.
ZDF Werbefernsehen is obliged to reimburse the customer the fee charged for
commercials that were not broadcast. The client is not entitled to make any further
claims. Force majeure includes riots, fire, power failure, natural disasters, storm
damage, strikes, lockouts, damage due to construction work and similar events
that the contractual parties are not responsible for.
15. Cancellation
The client can withdraw from the contract free of charge if he terminates the
contract, either totally or partially, in writing at least 6 weeks before the date
agreed for the first transmission. In the case of any later termination the legal
provisions as foreseen by § 649 P. 2 of the German Civil Code (BGB) will apply.
The right to termination will not apply to bookings made in the areas of sport,
special ads (single commercial, split screen etc.) and sponsorship.
16. Price changes
Any changes to the broadcast price will take effect for existing orders at the earliest
one month after the information has been communicated to the client. In such a
case the client may withdraw from the contract on the date when the change takes
effect. In this case the client must inform ZDF Werbefernsehen of his withdrawal in
writing without delay, at the latest within 2 weeks of the notification of the change
being given.
ZDF Werbefernsehen will reserve the right to impose surcharges at the quoted price
for booking advertisements in the area surrounding the transmission of events which
are the source of particular public interest.
30 | Price list no. 43 | 2014
17. References in other advertising mediums
Reference may only be made to an advertisement appearing on ZDF in other advertising media outlets if it is made clear there the advertisement involved is not a
transmission for use in general programming but is rather one used in a programme supporting a promotion. Formulations which connect the transmissions of the
commercials with ZDF will not be permitted. The use of ZDF Werbefernsehen logos will require the agreement of ZDF Werbefernsehen.
18. OTC notice
With advertising for medicines as defined within § 4 (3) of the German Healthcare
System Act (HWG), the mandatory OTC notice will be broadcast by ZDF free of
charge insofar as this corresponds to the standard recommended by the OMG or
the BAH (grey background, white text, exactly 4 seconds long, guaranteed neutrality in the sense of no advertising bias whatsoever). Any differences will be invoiced
to the mandatory OTC notice. Please note that the information regarding the minimum booking length for special ads as defined in the price list must be understood
to exclude the free 4 seconds long mandatory OTC notice.
19. Confidentiality
The parties will be obliged to keep confidential, and not to make available to third
parties, all the information and data which they obtain from the other respective
contract partner in connection with the execution of this contract. This obligation
will continue to apply following the termination of the contract.
Publication of any kind with regard to the joint endeavours undertaken will normally
only be allowed with the agreement in advance of the other party. ZDF Werbefernsehen will be, however, entitled to use for reference purposes the name of the client, their brand name and logo as well as information with regard to the order while
bearing in mind the aforementioned confidentiality requirement.
20. Calculation of performance levels
The basis of the calculation of performance levels (CPM viewing figures) will be the
AGF/GfK panel Germany + EU.
21. Liability clause
Insofar as nothing else is agreed within these General Terms and Conditions, ZDF
Werbefernsehen will be liable for damage suffered by the client only on the following conditions:
- in the case of wilful intent or gross negligence on the part of ZDF Werbefernsehen, its legal representatives or its agents
- in cases of slight negligence when explicitly assuming a guarantee
- in breach of essential obligations which the client may in particular expect to be
fulfilled.
Where cases of slight negligence are concerned ZDF Werbefernsehen will be
liable for essential obligations only to the extent of typically foreseeable damages.
Liability for subsequent damage, such as for example loss of profit, loss of savings and other consequential damage, will be excluded unless the purpose of
this contract is hereby endangered.
22. Final provisions
The place of fulfilment and the place of jurisdiction will be Mainz.
Should individual conditions in these General Terms and Conditions be or become
invalid, the validity of all the remaining conditions or stipulations herein will not be
put in doubt. The parties will replace the invalid regulation with one which meets as
closely as possible the business purpose of the invalid regulation. The same will
apply to any cases of omission within the contract.
Credits:
Publisher: ZDF Werbefernsehen GmbH
55110 Mainz, www.zdf-werbung.de
Managing director: Hans-Joachim Strauch
Chair of the Supervisory Board: Hans Joachim Suchan
HRB 6186
VAT No.: DE 815041250
Responsible for concept and editorial: Christoph Lüken
ZDF design / 3sat graphics – Renate Kauer, Harald Schröder
Manufacture and printing: Komminform Print- und Produktions GmbH, Kriftel
We accept no responsibility for changes, mistakes of printing errors.
Last updated: July 2013
31 | Price list no. 43 | 2014
General Terms
and Conditions
of Business
Your contacts for sales
ARD & ZDF Fernsehwerbung GmbH
Sales Management
Ludwigstraße 11
50667 Köln
Sales Office North
Rothenbaumchaussee 132–134/Haus 4
20149 Hamburg
Sales Office West
Ludwigstraße 11
50667 Köln
Sales Office Central
Bertramstraße 8/D-Bauigstraße
60320 Frankfurt am Main
Sales Office South
Hopfenstraße 4
80335 München
Tobias Lammert
Sales Director
Telephone: +49 (0)221 569315-10
PC-Fax: +49 (0)221 569315-710
[email protected]
Achim Gätjen
Office Manager/Sales Manager North
Telephone: +49 (0)40 4135435 -12
Fax: +49 (0)40 4135435 -22
[email protected]
Alexandra Meier
Office Manager/Sales Manager West
Telephone: +49 (0)221 569315-20
PC-Fax: +49 (0)221 569315-720
[email protected]
Gaetano Anzalone
Office Manager/Sales Manager Central
Telephone: +49 (0)69 15424-262
PC-Fax: +49 (0)69 15424-7262
[email protected]
Sabine E. Schmidt
Office Manager/Sales Manager
South/Int.
Telephone: +49 (0)89 205070-590
Fax: +49 (0)89 205070-5790
[email protected]
Iris Quellmann
Assistant to Sales Director
Telephone: +49 (0)221 569315-11
PC-Fax: +49 (0)221 569315-711
[email protected]
Timo Lamprecht
Sales Manager North
Telephone: +49 (0)40 4135435 -15
Fax: +49 (0)40 4135435 -22
[email protected]
Markus Thomas
Sales Manager West
Telephone: +49 (0)221 569315-22
PC-Fax: +49 (0)221 569315-722
[email protected]
N.N.
Sales Manager Central
Telephone: +49 (0)69 15424-282
PC-Fax: +49 (0)69 15424-7282
ZDF Werbefernsehen
IVW-geprüft
Thomas Wieser
Sales Manager South
Telephone: +49 (0)89 205070-595
Fax: +49 (0)89 205070 -5795
[email protected]

Price list no. 43 - ZDF Werbefernsehen

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