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New This Year
Go Green
with
Reeves!
Serving the Plumbing, Heating and Cooling Industry in the 14 Western States for 89 years
2009 Integrated Media Planning Guide
www.ReevesJournal.com
2
Circulation and Market Coverage
The Magazine of Choice for
Western P-H-C Professionals
Reeves Journal, the oldest publication in the plumbing industry, is
dedicated to meeting the needs and addressing the unique problems
and concerns of our Western audience. For 89 years, Reeves
Journal has published superior industry news and information for
Western plumbing contractors and industry professionals.
Who Best Covers The Issues of
the Western P-H-C Industry?
Contractor 6%
Other 3%
PHCN 2%
Plumbing &
Mechanical
18%
Reeves
Journal
71%
Reeves Journal addresses the regional opportunities and
challenges facing contractors, wholesalers and engineers in the
14 Western states. We serve our Western audience by focusing
on the issues, codes, regulations and unique ways of doing business
that impact this powerful market. We deliver information that
is topical, timely and relevant to helping our subscribers
successfully run their Western p-h-c businesses.
In one recent reader study, 71 percent of the respondents
named Reeves Journal as the one trade publication that best
covers the issues of the Western p-h-c industry*. That's because
no national publication delivers Reeves Journal’s Western expertise
and coverage to our Western audience.
*Source: June 2006 Editorial
Satisfaction/Interest Survey
Serving this special niche for 89 years has made Reeves Journal
an invaluable tool for western plumbing contractors and industry
professionals—as well as for your marketing needs. Only one
publication gives you the penetration you need to reach this vital
market—Reeves Journal: Plumbing-Heating-Cooling.
*Source: June 2006 Editorial Satisfaction/Interest Survey
Reeves Journal and www.reevesjournal.com are the p-h-c industry’s oldest magazine and the only
regional publication serving contractors in the 14 western states – the largest growth market in the U.S.
Circulation
As a member of BPA Worldwide, Reeves Journal is
a controlled publication distributed to 13,535*
qualified contractors, wholesalers and engineers
engaged in plumbing, heating and cooling in the
14 Western states. Established in 1920.
Subscribers by Title
Owner/Partner,
President/Officer,
Manager 89.6%
Supervisor, Estimator,
Sales 7.5%
Who Subscribes to
Reeves Journal?
Engineers/Architects 6.3%
Wholesalers 9.3%
Engineer
2.9%
Contractors
84.4%
(*Source: June 2008 BPA Statement)
Reeves Journal’s audience of plumbing con tractors, wholesalers and engineers provides
advertisers with high-quality, concentrated
exposure to key decision-making p-h-c
industry professionals in the West.
Purchasing Power
Reeves Journal’s circulation of plumbing con tractors, wholesalers and engineers provide
advertisers with real purchasing power and/or
influence. Reeves Journal recipients rely on our
magazine to find the products and services
they need to be successful.
(Source: June 2008 BPA Statement)
(Source: June 2008 BPA Statement, tq = 13,535)
Business Involvement
Primary Business Activities
Commercial/Industrial/Institutional
New Construction
Reeves Journal readers are engaged
in the following activities:
Plumbing . . . . . . . . . . . . . . . . . . . . . . . 74%
Drain & Sewer . . . . . . . . . . . . . . . . . . 54%
Other Piping . . . . . . . . . . . . . . . . . . . . 40%
Bath & Kitchen Remodel . . . . . . . . . . 39%
Warm Air Heating . . . . . . . . . . . . . . . 39%
Hydronic Heating . . . . . . . . . . . . . . . . 36%
Process Piping/Valves . . . . . . . . . . . . 35%
Residential Water/Treatment/Products . .31%
Fire Sprinkler/Protection System . . 16%
Residential New Construction
Remodeling/Renovation
Service & Repair
(Source: Publisher’s own data)
Purchasing Authority – 91 percent of survey
respondents have the purchasing influence
needed to recommend your products.
(Source: Reader Profile Study, May 2007)
54%
57%
(Source: Reader Profile Study,
May 2007)
(Source: Publisher’s own data)
69%
85%
3
A Special Magazine for a Special Market
April 2008
0LUMBINGs(EATINGs#OOLING
Si t
eD
ire
ct
or
y
Vol. 88, No. 4
W
eb
Western growth and buying power* can be added to subscriber loyalty and market penetration as the primary
reasons why Reeves Journal and the West represent a profitable market for your p-h-c products. Current
estimated census figures place California and Texas the first- and second-most populous states in the
United States. These two states alone account for more than 60 million people—approximately
20 percent of the U.S. population and nearly double the population of Canada.
2EEVES*OURNALCOM
6ISITOUR7EBSITEATWWW
Water Heating
Vol. 88, No. 6
of
se
en nse
g S Se
in ter
k
a Wa
A ‘Green’ Segment gets Greener
0LUMBINGs(EATINGs#OO
LING
M
Focus on Radiant
Alaska Contractor’s Recipe for Success
6ISITOUR7EBSITEAT
WWW2EEVES*OURNA
LCOM
‘Green’ Plumbing
Push-Fit Valves
A Logical Extension of the Technology
What you Need to Know
March 2008
EATINGs#OOLING
0LUMBINGs(
Vol. 88, No. 3
June 2008
(*Source: Publisher’s own data)
to be Eco-Friendly
Green Building in the West
LCOM
WWW2EEVES*OURNA
6ISITOUR7EBSITEAT
Backflow Choices
Prevention or Consequences?
PLUS:
• B20: A Biodiesel Primer
• Tech Topic: Goin’ Solar
• CGL Insurance
Water
Conservation
88
t Plumbers, Too
Saving Water Can Benefi
Women in Plumbing
It’s Not a ‘Man’s World’ Any
More
PLUS:
Payroll
• Keep Your Techs on the
• Arizona Illegal Alien Update
• Codes and Pipe Hangers
88
Go Green
with Reeves!
In our committment to bring our
p-h-c audience the latest “greeen”
regulations, news and products,
we will be featuring several “green”
themed editorial opportunities in
each issue, including:
• A new monthly column written
by GreenPlumbers® USA
• A monthly “green” feature article
• “Green” Industry news and web
information
• “Green” products
Western states are leading the drive for sustainable building practices. The Western region has
been a leader in conservation efforts and is
again taking the lead in adopting green building
and purchasing practices.
Today’s “green” building market is estimated to
be worth between $12- and $20 billion, and is
expected to increase to between $40- and $70
billion during the next five years. As a result, the
need for products that save energy and conserve
materials will continue to grow, creating a huge
market in the West for “green” plumbing products in the service and repair, remodeling and
new construction markets.
Ideas for meeting the new “green” building
standards include installing water- and energysaving products such as low-flow toilets, faucets
Go
Green with
Reeves!
waterless
and showerheads,
urinals, tankless water hetaers,
plumbing manifolds, recirculation pumps and
solar products.
Though the construction market overall may be
experiencing a slowdown, the increased interest
in and demand for “green” practices and materials means that this sector of the market will
continue to grow, as will the demand for qualified green plumbers.
Reeves Journal is committed to bringing up-todate information on sustainable building practices and products to our Western p-h-c contractor readers, offering manufacturers a valuable
opportunity to market their “green” products
to an audience who are eager to educate themselves on the “green” building market.
Quick Green Facts:
California recently adopted the nation’s first “ green” bui lding code standard that calls
for “significant improvements” in water usage for commercial and residential plumbing
fixtures. Under the plan, all new construction must reduce energy usage by 15 percent and
water usage by 20 percent.
Colorado’s Built Green Colorado is one of oldest and largest “ green” home bui lding
programs in the nation.
Las Vegas is home to the world’s largest LEED certified “ green” building , The Palazzo
hotel, and the soon to be completed Las Vegas City Center, which will boast the largest
development of LEED Silver certified projects, totaling about 17 million square feet.
Hawaii is now the first state in the nation to require the installation of solar water
heating systems on new single-family homes.
ALSO AvAILABLE
In The Limelight
in the limelight
A. O. Smith Case Study
Tankless vs. Vertex: A Plumber in Hot Water?
O
Here is a special opportunity for manufacturers to share their company’s “green” products and philosophy with our p-h-c
audience. This specially priced, full-page profile is only available to one advertiser per issue, so reserve your space early! Your
company profile will be posted online, with a hot link to your Web site, for one year. Maximize your exposure by turning your
company profile into a two-page marketing piece to use as a sales tool for potential customers. Does not count toward
frequency programs.
One-page profile - $2,500 net
4
Advertising Opportunities
Radiant Bonanza (January)
January 2008
ia
nt
Pr
od
uc
ts
!
0LUMBINGs(EATINGs#OOLING
Ra
d
We will examine all aspects of radiant heating
as it’s applied in the Western states, including
history, products, retrofit, new construction,
case studies and more. A special Bonanza Rate
for this issue makes this a premium editorial
environment for your advertising at a very
affordable cost.
Vol. 88, No. 1
6ISITOUR7EBSITEATWWW2EEVES*OURNALCOM
Radiant Bonanza
All Things Radiant in the West
Western Trends Survey
CII Grows as Residential Slows
Grinder Pumps
Solutions to Common Problems
PLUS:
• Radiant Heating Survey
• Avoiding Insurance Errors
• 2008 Marketing ‘To-Do’ List
88
Manufacturer Spotlight (July)
Put your company in the Spotlight! Full-page
issue advertisers receive a FREE page of editorial. Your Spotlight page will run adjacent to
your ad and includes a four-color photo and up
to 500 words of copy. Double your exposure at
no extra cost!
The Tool Bin (February, September)
Contractors love tools, and you’ll want to make
Tool Bin
sure they find yours in the Tool Bin. This
tool-related resource will bring our contractor
readers information on the latest and greatest
tools available to the plumbing industry. Reeves’
Online Tool Bin features product releases as well
as online video of products in action—an innovative, exciting way to demonstrate exactly how your product works!
Fall Product Launch (October)
Manufacturer Q & A (March)
Plumbing Power Book (December)
Welcome to Reeves Journal's
Tool Bin 2008.
PUMP ‘N’ PLUG
Neptune Innovations
www.pumpnplug.com
Circle No. 321 on the Reader Action Card.
New from Wheeler-Rex
T1065 Saddle Tray With Lid and Six Dividers
Wheeler-Rex
www.wheelerrex.com
Circle No. 319 on the Reader Action Card.
manufacturer
In our March issue manufacturers can upgrade
their advertising and offer their answers to a
variety of industry-related questions. Your fullpage ad becomes a spread as you answer the
questions our readers would like to know about
your company and its products.
Web Site Directory (April)
Q&A
Josam
Q. Tell us about Josam.
A.
Q. What’s the secret to longevity in this industry?
A.
Q. We hear you have a little field trip coming up.
A.
Q. What do you manufacture?
A.
Q. Where does Josam go from here?
A.
Q. Got Web?
A.
For more information, circle reader service number 300
�
websitedirectory
1-800-PLUMBING, INC.
ACT INC. METLUND SYSTEMS
ADROIT THERMAL, INC.
www.800plumbing.com
www.gothotwater.com
www.adroitthermal.com
ANAHEIM MANUFACTURING
ANVIL INTERNATIONAL, INC.
ATLANTASPECIALPRODUCTS,INC.
www.wasteking.com
www.anvilintl.com
www.pace-asp.com
BATES & BATES
BENJAMIN MANUFACTURING CO.
BOOTZ INDUSTRIES
www.batesandbates.com
www.benjaminmfg.com
www.bootz.com
� Fall Product Launch
50 Years of Product Ingenuity Turned
a Modest Company into a Chief Resource
I
Half of a Century is Surely
Only Half of the Story
A Name Inspired by Native
American Legend and Lore
Vol. 87, No. 12
0LUMBINGs(EATINGs#OOLING
Reeves’ Plumbing Power Book is a year-round
reference/Buyers’ Guide for our contractor
readers. Issue advertisers receive a full year of 2008
Plumbing
sales leads, bold face type on all product list- Power Book
ings, a cross reference from your listing to your
ad and a discount on your Plumbing Power
Book logo. Your listing also appears in our
online Buyers’ Guide on our Web site, www.ReevesJournal.com.
December 2007
87
ADDITIONAL ADvERTISING OPPORTuNITIES
Product & Literature Showcase Package – (May, August &
November) 1/6-page Showcase includes 75 words of copy and a fourcolor image for only $395 net each. Reserve space for all three
Showcase issues and receive the November Showcase for only $275!
Total Showcase cost for all three issues is $1,065 net.
Web Site Directory – (April) Participants receive a listing that
product & literature
Real Alternative to
SlabLeaks
showcase
Toilet Flange Extender
Connectors and Fittings
Set-Rite Products
LWWS
Instructional DVD
Copper Quality:
Less Time, No Flame
LA-CO Industries, Inc.
Copper Development Association Inc.
QuickTrim™ Kits
WATCO Mfg. Co.
Vol. 88, No. 6
0LUMBINGs(EATINGs#OOLING
June 2008
M
a
W kin
at g
er Se
Se ns
ns e o
e f
Be a part of the “green” movement! Reach our
audience of p-h-c industry professionals with
your “green” message as we examine the “green”
products and technologies gaining prominence
in today’s Western p-h-c industry!
F
Institutional Plumbing in Arizona
Pipe Repair—Do it With Epoxy
Q. How do these products address an industry need?
A.
(May, August & November)
This lead generator includes a four-color
photo, 75 words of copy and a reader action
number for easy customer inquiry. Showcase
is FREE to 1/2-page and larger issue advertisers. Cost is $395 for non-issue advertisers.
Showcases will be posted online at www.
ReevesJournal.com with a link to the manufacturer’s Web site.
Green Issue (June)
Pasco Introduces Plumb-Spec™
6ISITOUR7EBSITEATWWW2EEVES*OURNALCOM
Q. How did the company get its start?
A.
This popular p-h-c industry reference features
Web site information on manufacturers,
wholesalers and associations. Issue advertisers will receive a discounted rate for their listing. Listings include a four-color image of the
home page and Web site description in the
printed directory. Deluxe listings are also
available that include online advertising options.
Product & Literature Showcases
Benjamin Manufacturing Company
www.benjaminmfg.com
Circle No. 302 on the Reader Action Card.
What better way to let our readers know about
your company’s new products than our Fall
Product Launch issue. All full-page issue
advertisers will receive a full-page of editorial
to showcase their new or existing product
lineup. Another opportunity to double your
exposure and create reader interest in your
newest and/or top selling products.
2008 MANUFACTURER’S SPOTLIGHT
6ISITOUR7EBSITEATWWW2EEVES*OURNALCOM
‘Green’ Plumbing
What you Need to Know to be Eco-Friendly
Backflow Choices
Prevention or Consequences?
PLUS:
• B20: A Biodiesel Primer
• Tech Topic: Goin’ Solar
• CGL Insurance
88
includes your Web site address, a four-color screenshot of your
homepage, and a description of what can be found at your Web site,
as well as a hot link on ReevesJournal.com
ReevesJournal.com’s
’s industry links page for one
full year. Cost for a basic listing is only $215 net for issue advertisers
and $315 net for non-issue advertisers. Discounted online advertising
packages are also available.
Internet Marketplace – (Monthly) This monthly resource lists manumanufacturer Web site addresses by product category, making it easy for our
readers to find your company’s products and services. Cost is $360 for
six months or only $540 for twelve months (a $180 savings)!
Enhanced Buyers Guide Listings - Online & Print - Get your comcompany information into the hands of buyers in your industry looking
for your products. Our newly expanded online directory options make
it easier for buyers to find you and easier for you to make your comcompany stand out. No doubt about it—the Internet speeds information
to qualified buyers. Don’t wait! Expand your online listing today. Issue
advertisers receive discounted rates.
NEW for 2009! Add/update/edit your listing and purchase enhanceenhancements at any time with our new convenient online forms. Go to
www.reevesjournal.com/buyersguide
5
2009 Editorial Calendar
Monthly Green Focu
Month
Features
Tech Topic
value Added and Bonus Distribution
January
Ad Close:
Dec. 10, 08
Radiant Bonanza
Western Trends Survey
Grease Interceptors
Solder/Flux
Bonanza Rate
AHR Expo—Jan 26-29, Chicago
February
Ad Close:
Jan. 10
The Tool Bin I
Contractor Software
Water Quality
Backflow
FREE Tool Bin release for issue advertisers
March
Ad Close:
Feb. 10
Manufacturer Q & A
Pipe Material Roundup
Solar
Sewer Cameras
Manufacturer Q & A
FREE Manufacturer Q & A page for all full-page advertisers
April
Ad Close:
March 10
Water Heaters
Luxury Bath Products
Radiant Focus
Pressure Assist Toilets
Web Site Directory
Discounted Directory listing for issue advertisers
KBIS—May 1 - 3, Atlanta
May
Ad Close:
April 10
Drain Cleaning
CII Retrofit
Recirculation Pumps
Hangers/Supports
Product & Literature Showcase
FREE Showcase for 1/2-page and larger issue advertisers
So Calif. P-H-C Industry Trade Show—May 16, Long Beach, Calif.
Grease Interceptors
Special Green Rate
FREE “green” product release for all issue advertisers
June
Ad Close:
May 10
The Green Issue
July
Ad Close:
June 10
Manufacturer Spotlight
Valves
KBIS Review
Push-in Fittings
Manufacturer Spotlight
FREE Spotlight Page for all full-page advertisers
August
Ad Close:
July 10
Leak Detection
Radiant Focus
Condensing Boilers
Mixing Valves
Product & Literature Showcase
FREE Showcase for 1/2-page and larger issue advertisers
September
Ad Close:
Aug. 10
The Tool Bin II
Hangers & Supports
Tankless Water Heaters
Grease Interceptors
FREE Tool Bin release for issue advertisers
October
Ad Close:
Sept. 10
Fall Product Launch
Contractor Service Groups
Electric Plumbing
Recirculation Pumps
Fall Product Launch
FREE Product Launch page for all full-page issue advertisers
127th Annual PHCC-NA Convention—October 21 - 23, New Orleans
ASA Annual Convention—October 14 - 17, Washington D.C.
November
Ad Close:
Oct. 10
Pumps
Radiant Focus
Toilets
Pipe Joining
Product & Literature Showcase
FREE Showcase for 1/2-page and larger issue advertisers
December
Ad Close:
Nov. 10
Plumbing Power Book
Green Directory
Boilers
Plumbing Power Book
Yearlong industry reference guide
Reeves Journal Plumbing-Heating-Cooling
visit our Web Site at www.ReevesJournal.com
s
6
Rates and Specifications
SPECIAL
OPPORTuNITy!
BLACk & WHITE PAGE RATES
In Focus: Product of the Month
One- or two-page, 4/C advertorial exclusively
available to one advertiser per issue. Also
posted online.
One-page profile . . . . . . . . . . . . . . . $2,500 net
Two-page profile . . . . . . . . . . . . . . . $4,200 net
Color Rates
2009 Rates
1X
3X
6X
12X
18X
24X
Full page
2/3 page
1/2 pg. island
1/2 pg. hz/vert
1/3 pg. sq/vert
1/4 pg.
1/6 pg. hz/vert
$4400
3700
3100
2960
2280
1860
1450
$4200
3500
2870
2740
2100
1640
1320
$4080
3200
2680
2480
1960
1520
1120
$3840
3000
2480
2380
1760
1400
1000
$3620
2720
2420
2180
1640
1320
880
$3320
2480
2180
2000
1500
1220
760
Rate determined by the number of insertions used within 12 months from date of first insertion. Rates effective October 1,
2008. Discount programs are available for frequent advertisers. For more information, consult your sales rep.
page or less
spread
Inserts
Second Color . . . . . . . . . . . . . . . . . . . . . . . . . $700 . . . . . . . . . . . . . $1,160
Discounted rates are available for inserts of two or more pages furnished to
PMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .950 . . . . . . . . . . . . . . 1,520
4/C Process . . . . . . . . . . . . . . . . . . . . . . . . . 1,680 . . . . . . . . . . . . . . 2,500
Metallic . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,260 . . . . . . . . . . . . . . 2,180
publisher ready for binding. Contact your sales representative for rates,
specifications, quantities and shipping instructions.
Covers & Special Positions
Regular Classified: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20 per line
Minimum Ad Cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $80
Blind Box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20 charge
List RJ Classified Dept. as recipient of response. All responses forwarded to the client.
Classified Rates:
Inside Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $250
Position charge for inside pages includes requests for pages 3,4,7, center
spread, across from columns or editorial, consecutive right-hand pages, checkerboard or upside-down ads.
Inside Covers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500
Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $750
Back Cover ad must be 4-color, full-bleed.
Display
1x
3x
6x
12x
$125
$115
$105
$95
Display rates are per column inch (2-1/4” x 1”). Minimum of 2 column inch ad.
Add 4-color to your ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$125
81⁄2" x 111⁄8"
Full Page
Non-Bleed
7" x 10"
2/3
Page Vert.
45⁄8 "x 10"
1/2
Page
Vert.
1/2
Page
Island
31⁄2" x 10"
45⁄8" x 71⁄2"
1/2
Page
Horizontal
1/3
Page
Square
7" x 47⁄8"
45⁄8" x 47⁄8"
1/4 Page
Vertical
31⁄2"x47⁄8"
1/6 Page
Vertical
Full Page
Bleed
1/3‑Page Vertical
Ad Sizes For more information on Reeves’ ad specifications, visit www.ReevesJournal.com/media planner or contact your sales rep.
21⁄4" x 47⁄8"
1/6 Page
Horizontal
21⁄4" x 10"
Magazine trim size:
81⁄4 x 10 7⁄8 • Full Page
bleed ad size: 81⁄2” x 111⁄8”
Keep all live matter in 3⁄8”
from trim for bleed ads
45⁄8" x 23⁄8"
RJ’S INTEGRATED MARkETING PACkAGES
Integrated marketing has developed into a primary strategy for most advertisers
Integrated marketing is designed to help all aspects of your marketing communications work together. Your placements in print and online, through direct marketmarketing, e-mail, trade shows, Webinars and more, become a unified force rather than working in isolation. While different media may be used for different purposes—for
brand awareness, for lead generation, to educate, or to keep the message top-of-mind— the ultimate goal of all advertising is to sell. RJ
RJ’s
’s Integrated Marketing
Packages can help you do just that with products that position you in many media sources. Be a part of a dynamic new marketplace! Check out RJ
RJ’s
’s Integrated
Marketing Packages, including online and offline products for all levels of budget and market involvement.
PLATINuM
(for full-page 9x or more display advertisers)
Includes your display ad package, plus:
• One full-page 4-color Product of the Month page
• Skyscraper or Tile ad at www.ReevesJournal.
com (4x)
• Banner ad at www.ReevesJournal.com (8x)
• Plumbing Power Book Buyers Guide Directory
package (Premium Listing)
• RJ E-newsletter banner ad (4x)
• Direct Mail List Rental (3,000 names)
GOLD
(for full-page 6x or more and fractional
9x display advertisers)
Includes your display ad package, plus:
• Skyscraper or Tile ad at www.ReevesJournal.
com (2x)
• Banner ad at www.ReevesJournal.com (6x)
• Plumbing Power Book Buyers Guide Directory
package (Premium Listing)
• RJ E-newsletter banner ad (3x)
• Direct Mail List Rental (1,500 names)
SILvER
(for full-page 3x or more and fractional
6x display advertisers)
Includes your display ad package, plus:
• Skyscraper or Tile ad at www.ReevesJournal.
com (1x)
• Banner ad at www.ReevesJournal.com (4x)
• Plumbing Power Book Buyers Guide Directory
package (Deluxe Listing)
• RJ E-newsletter banner ad (2x)
• Direct Mail List Rental (500 names)
7
Advertising Specifications
BNP Media has completely converted all publications
to a computer-to-plate workflow, and film is no longer
accepted. Please call your production manager if you
need assistance creating digital files.
Printing Specifications
Publication Trim Size: 8-1/4” x 10-7/8”
Binding: Saddle Stitched
Printing: Heat-set, web-fed offset.
Proofs: Laser proofs of all publication-set advertisements will be furnished for approval provided deadlines are met. Proofs of other material will not be sent unless requested.
Digital Ad Requirements
Platforms: Macintosh preferred. (IBM-compatible
accepted, fonts will be replaced by Mac versions)
Preferred File Formats: Quark, Photoshop and
Illustrator files accepted. PDF’s are accepted.
Photos: 300 dpi saved as TIFF or EPS. Color
images must be CMYK. Do not compress graphics using JPEG or LZW.
Colors: All colors used should be CMYK, unless
a spot color has been purchased.
Electronic Submission: CD-ROMs accepted.
E-mail and FTP options should be discussed
with the magazine’s production manager. All
artwork (photographs, logos, clip art, etc.) and
all fonts (both printer and screen fonts,
Postscript Type 1 fonts recommended) must be
included. A screened, contract-quality proof
created from the final electronic file must be
submitted with each color ad. Kodak Approval
proofs preferred. Iris or other SWOP Standard
proofs accepted. Color cannot be guaranteed
unless an acceptable proof is provided. Please
supply B&W laser printout for B&W ads.
Ad size: Crop marks for full page ads should be
at trim size 8-1/4” x 10-7/8”. Bleed ads should
extend beyond trim crop marks by 1/8” on each
side. Vital matter must be kept at least 3/8”
away from trim edges. Fractional ads should
match sizes published in media kit.
insertion, they do not use the amount of space
upon which their billings have been based.
Advertisers will be rebated if, within a 12-month
period from the date of the first insertion, they have
used sufficient additional space to warrant a lower
rate than that at which they have been billed.
Agency Commission
Contract and Copy Regulations
A discount of 15 percent on gross billing is allowed to
recognized agencies on space, color and position
charges. Invoices are issued on the date the publica
publication mails. Commission is not allowed on mechanical
or handling charges, insert trimming or special bind
binding, reprints, classified or non-display advertising.
Whenever an error is made that materially
affects the value of the advertisement, a corrected advertisement will be inserted in the next
issue on request without additional charge. No
reinsertion will be made or allowance given due
to slight changes that do not lessen the value of
the ad. The same rule applies to minor typographical errors. Claims for refund or adjustment on bills must be made by the 15th of the
month. No allowances or rerun given except for
the first wrong insertion. The Publisher is not
responsible for errors in key numbers or advertiser index. Advertisers and advertising agencies
assume liability for all content (including text,
representation and illustrations) of advertisement printed and also assume responsibility for
any claims arising from the ad made against the
Publisher. The Publisher reserves the right to
reject an advertisement that does not conform
to the publication’s standards. Cancellations
must be received in writing prior to ad closing.
Payment Terms
Invoices are payable in U.S. funds only, Net 30
days. 1-1/2 percent per month service charge thereafter (1/2 percent in Texas). Advertisements originating outside of the U.S. must be prepaid.
Extension of credit is subject to the approval of the
credit department. First-time advertisers will be
required to provide credit information or prepayment at the start of their advertising program.
Publisher reserves the right to hold advertiser
and/or agency jointly responsible and severally
liable for money due and payable to the Publisher.
Should it become necessary to refer any outstanding balance to an outside agency or attorney for
collection, customer understands and agrees to
pay all collection costs, including finance charges,
court costs and attorney fees.
Short Rate and Rebates
Advertisers will be short-rated if, within a
12-month period from the date of the first
Ship all materials to:
Reeves Journal, Attn: Souzan Azar
23421 South Pointe Drive #280
Laguna Hills, CA 92653
Ads can also be sent via FTP (File Transfer Protocol)
by going to http://upload.bnpmedia.com, choosing
Reeves Journal and following the directions.
MARkETING SERvICES
BNP Media Custom Publishing—
Single Source Solutions
BNP Custom Media, combining the power of
Reeves Journal’s
Journal’s readership with its expert edieditorial and design, can create and deliver custom
solutions
solutio
ns using rich content and innovative
media to engage your target market and propro duce results. Each project is turnkey, measurmeasurable, and mapped to your marketing goals and
budget. Whether it’s a magazine or a Web
site, an advertorial or e-newsletter, let us
partner with you to produce a powerful media
package that showcases your message in the
marketplace. Contact Steve Beyer for more
information at (630) 699-7625 or e-mail to:
[email protected]
Clear Seas Research
What information do you
need to meet your daily busibusiness challenges in support of
your strategic business development and marketing
goals? How will you get this information?
Clear Seas Research supports growth and developdevelopment in more than 40 industries through B2B indusindustry-focused reports and custom market research ser
ser-vices. We are dedicated to providing results-oriented
market research and insightful analysis to our clients
with a focus on understanding their business and
offering exceptional customer service.
Our research services include awareness and
concept testing, customer satisfaction/value
assessment, competitive product evaluation, and
product/price positioning studies.
For more information visit www.clearseasre
www.clearseasre-search.com or call (248) 362-3700.
search.com
Educate Professionals
in your Industry and Generate
Leads with Webinars
If you have not yet employed Webinars in your
advertising efforts, you are missing out on an
opportunity to target qualified audiences. Not
sure where to start? Let the experts at Reeves
Journal help you. Staff experts will take care of
all the promotion, registration and Webinar
management. You will build brand awareness,
become an educational leader and receive the
lead database of all registrants. Contact your
sales rep today to get started.
Reeves Journal - Your Marketing Partner
We're Not Just A Magazine Anymore! Reeves Journal is the marketing partner you can count on to deliver
your sales message to the western p-h-c industry. With our full range of print, online and custom publishing opportunities,
we will work with you to create a unique, integrated media programs specifically designed to expand your reach and deliver
results. We have all the resources you need to get your ad message in front of your best prospects and customers—our
subscribers. Our powerful marketing solutions will deliver results both in print and online!
Custom Media Opportunities
Online Opportunities:
Reeves Journal can help you create unique marketing tools sure to generate interest from existing customers and prospects. Reeves Journal's
custom media offerings include:
Supplements – Create your own marketing message to help build your company’s brand recognition. Your supplement will be delivered inside
our publication, ensuring maximum exposure to
the Western p-h-c industry. Our turnkey services include content development, writing, design,
production and printing.
Custom magazines and newsletters – RJ will work
with you to create and deliver your own magazine
or newsletter that is unique in content. Available
in both print and online versions.
Webinars – These special, educational events
provide a unique way to introduce new products,
services and training to your customers and
prospects. Reach highly targeted, topic-focused
audiences, collect qualified leads from registered
attendees and increase brand awareness through
cross promotion in print and online.
Event and conference programs – Looking to get
face-to-face with the Western p-h-c industry?
Partner with RJ to develop a customized event
for your company. We can help you design, promote and execute a successful event to your target audience, including Focus Groups and
Roundtables.
Custom Research – Searching for ways to better
position your company in the market? Seeking
new ideas on how to improve product acceptance? Venturing into new markets and not sure
which path to take? Get the vital market data
you need with Clear Seas Research—charting
your company’s future with effective research
solutions. Contact Beth Surowiec for more information at Phone: (248) 786-1619, Fax: (248)
283-6548, or e-mail: [email protected].
Use www.ReevesJournal.com to extend your company’s reach to the growing number of p-h-c
professionals who are using the Internet to
gather information and make purchasing decisions. Build an online presence into your ad
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Contact Information
Publisher Office
23421 South Pointe Drive Suite 280
Laguna Hills, CA 92653
Phone - (949) 830-0881
Fax - (949) 859-7845
Ellyn Fishman | Publisher
Western Sales Manager
[email protected]
(949) 830-0881 ext. 3939
Souzan Azar | Production Manager
[email protected]
(949) 830-0881 ext. 3930
Jack Sweet | Editor
[email protected]
(949) 830-0881 ext. 3933
Online offerings include:
• Banner, Tile, Skyscraper and Rich Media ads
• E-newsletter ads
• videos
• Custom, single-sponsored e-newsletters –
Sponsor your own e-newsletter to promote a
new product or technology.
• Targeted content sponsorship – Position your
ad to appear in current and archived articles
that pertain to your product. Ads include a
link to your Web site.
• Webinars–Educational, online seminars
designed to deliver your information to a
highly targeted, topic-focused audience.
• Enhanced Online Buyers Guide – Take advantage of our newly enhanced, powerful search
capabilities, premium rankings and company
detail pages to make sure your buyers guide
listing stands apart from the rest.
• Industry Links – Site visitors searching the
industry links pages can immediately connect
to manufacturers’ Web sites.
Please contact your sales representative for information on any of
our custom media offerings or online advertising opportunities.
Outside Sales Office
Kati Larson
475 Wall Street
Princeton, New Jersey 08540
[email protected]
Phone - (609) 688-3480
Fax - (609) 688-3483
Corporate Office
2401 W. Big Beaver, Suite 700
Troy, MI 48084
BNP Media Helps People
Succeed in Business
with Superior Information
www.ReevesJournal.com
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