2016 media guide

Transcription

2016 media guide

years
40
MEDIA GUIDE
PRINT+ONLINE
2016
Online
www.elektroniknet.de/media/showroom
audited
Contact
USA
Véronique Lamarque-Pandit
126 High Street
Mystic, CT 06355
USA
Phone: +1-860-536-6677
Fax: +1-860-572-2794
[email protected]
UK
Alastair Swift
4 Jersey Lane,
St Albans,
Herts, AL4 9AB, UK
Phone: +44-1727-765542
Fax: +44-1727-752408
Mobile: +44-7910-073565
[email protected]
Korea
Young Media Inc.
407 Jinyang Sangga,
120-3 Chungmuro 4 ga,
Chung-ku
Phone: +82-2-2273-4819
Fax: +82-2-2273-4818
[email protected]
For all other territories
please contact:
Martina Niekrawietz
International Account Manager
Richard-Reitzner-Allee 2
85540 Haar
Germany
Phone: +49 89 25556-1309
Fax: +49 89 25556-1651
[email protected]
2
Japan
Shinano International, Inc.
Mr. Kazuhiko Tanaka
Akane Bldg. 3F
4-1-31 Akasaka
Minato-Ku
Tokyo 107-0052, Japan
Phone: +81-3-3584-6420
Fax: +81-3-3505-5628
[email protected]
Editorial contact:
Markt&Technik
85540 Haar
Germany
Editor-in-chief:
Heinz Arnold
Phone: +49 89 25556-1253
Fax: +49 89 25556-1399
[email protected]
Assistant:
Rainer Peppelreiter
Phone: +49 89 25556-1312
Fax: +49 89 25556-1399
[email protected]
Media Portrait
1
Media Portrait
1 Title:
Markt&Technik
2 Characteristics:
Markt&Technik, the independent weekly newspaper for electronics, includes up-to-date information on the latest technology and its impact,
business issues and trends, product development strategies, buying
strategies, new product information and management techniques in the
electronics industry. Clearly headed, extensive market surveys, focused
reports and product reports give a quick and reliable overview of all the
important fields in electronics.
Markt&Technik is the No. 1 in the German speaking advertising market
(trade press segment electronics). According to LA ELFA 12/13 (readership
analysis of electronics trade media), Markt&Technik achieves the highest
reach of all electronics trade journals in Europe with 108,800 readers per
issue.
3 Target group:
The editorial content meets the specific information requirements of
decision makers in development, product planning, purchase, technical
and administrative management.
4 Publication frequency:
weekly + 9 trend guides + 4 quarterly reports + official show daily
electronica 2016
5 Format:
230 mm x 297 mm
6 Volume:
40th volume 2016
7 Subscription rates: Domestic subscription: € 259.00
Overseas subscription: € 272.00
Single copy rate:
€ 6.00
8 Circulation:
32,013
9 Membership:
LA ELFA (readership analysis of electronics trade media)
IVW-EDA (certified audit of circulation)
Not concerning the special issues
10 Publishing house: WEKA FACHMEDIEN GmbH
Richard-Reitzner-Allee 2, D-85540 Haar
Phone: +49 89 25556-1376
www.elektroniknet.de
www.weka-fachmedien.de
11 Publisher:
WEKA FACHMEDIEN GmbH
12 Advertising:
Martina Niekrawietz, International Account
[email protected]
13 Editorial office:
Heinz Arnold, editor-in-chief
[email protected]
Rainer Peppelreiter, editorial assistant
[email protected]
Phone: +49 89 25556-1312
14 Editorial to advertising ratio: 2014 = 65 issues
total pages:
editorial content:
advertising
of which are:
classifieds
house advertising
bound inserts
loose inserts
15 Editorial content analysis:
latest news
product articles/market surveys
professional articles
3
4.070 pages =
100 %
2.848 pages = 70,0 %
1.222 pages = 30,0 %
125 pages = 10,2 %
169 pages = 13,8 %
0 pages = 0,0 %
31 pieces
2.841 pages = 100 %
1.219 pages = 42,8 %
564 pages = 19,8 %
1.065 pages = 37,4 %
Advertising formats
and rates 2016
P
Advertising rates P
advertising rates no. 40, valid from Jan 1st, 2016
2 Additional charges:
Position:
We charge an additional fee of 10 % of the basic rate for requested and confirmed
positions (minimum € 160.-)
Colour:
additional charge for each special colour
on request
Format:
There is no additional charge in 2016 for trim / printing gutter bleed.
3 Discounts:
(within a 12 month period, starting from the publication date of first ad)
Frequency discount
Volume discount
(1/16 page and larger)
3 or more insertions
3%
3 or more pages
5%
6 or more insertions
5%
6 or more pages 10%
9 or more insertions 10%
9 or more pages 15%
12 or more pages 18%
18 or more page 22%
1 Advertising formats and rates (in €)
Format
b/w
2c
3c
2nd/4th cover page
1/1 page
6,700.-
8,050.-
8,720.-
9,370.-
2/3 page
4,560.-
5,480.-
5,940.-
6,390.-
A5 (junior page)
3,910.-
4,720.-
5,090.-
5,480.-
1/2 page
3,460.-
4,150.-
4,490.-
4,840.-
1/3 page
2,340.-
2,820.-
3,070.-
3,290.-
1/4 page
1,790.-
2,140.-
2,320.-
2,500.-
1/6 page
1,200.-
1,450.-
1,580.-
1,690.-
1/8 page
930.-
1,100.-
1,190.-
1,300.-
1/16 page
480.-
570.-
620.-
670.-
per mm (1-column)
7.00
8.40
9.10
9.80
seminar ads
220.-
260.-
280.-
bound and loose inserts count as one page for volume discount
individual calculation possible from € 130,000.4 Classified advertisements:
Job market:
Recruitment ads:
€ 6.80 per mm b/w
(Germany; no discounts on applications for a job and box numbers ads)
Double booking: discount of 50% on the basic rate if a recruitment ad is booked in two
consecutive issues.
Online job market:
€ 590.- per month
€ 250.- per month for online job market ads in
combination with print ads
mm ads:
minimum size:
1 column/20 mm
Seminar ads: format:
61 mm width x 80 mm height
300.-
company portrait 1/4 page
980.-
company portrait 1/2 page
1,960.-
VAT excluded
total circulation: 31,562 copies
4
4c
9,800.-
5
Special adverts:
See pages 6- 7
6
Contact:
Consultation and booking: Martina Niekrawietz, International Account Manager,
[email protected], other countries: see contact page
Digital data transfer:
Veronika Nikolay, [email protected]
Julia Hecker, [email protected]
7
Terms of payment:
Bank details: HypoVereinsbank München, Bank code: 700 201 70, Account No. 35 704 981
IBAN: DE37 7002 0270 0035 7049 81 · SWIFT (BIC): HYVEDEMMXXX
VAT No.: DE 811 190 616 · 2% discount for advance payment within 8 days after date of invoice
or net payment within 21 days of invoicing
Examples advertising formats
5
Double page spread across gutter
width x height
460 x 297 mm u
1 1/2 pages across gutter
width x height
345 x 297 mm u
310 x 260 mm
1 1/2 pages across gutter
width x height
460 x 143 mm u
414 x 130 mm
1/1 page
width x height
230 x 297 mm u
195 x 260 mm
2/3 page
2/3 page
horizontal
vertical
width x height
width x height
230 x 198 mm u 150 x 297 mm u
195 x 176 mm
127 x 260 mm
junior page
width x height
168 x 205 mm u
145 x 190 mm
1/2 page
1/2 page
horizontal
vertical
width x height
width x height
230 x 143 mm u 112 x 297 mm u
195 x 130 mm
95 x 260 mm
1/3 page
1/3 page
horizontal
vertical
width x height
width x height
230 x 99 mm u
72 x 297 mm u
195 x 86 mm
61 x 260 mm
1/4 page
1/4 page vertical
width x height
width x height
112 x 143 mm u 53 x 297 mm u
95 x 130 mm
45 x 260 mm
1/4 page
horizontal
width x height
230 x 74 mm u
195 x 65 mm
1/6 page
1/6 page
vertical
horizontal
width x height
width x height
72 x 143 mm u
230 x 50 mm u
61 x 130 mm
195 x 44 mm
1/8 page
width x height
118 x 71 mm u
95 x 65 mm
1/8 page
horizontal
width x height
230 x 37 mm u
195 x 33 mm
island ad
width x height
45 x 50 mm
1/8 page vertical
width x height
53 x 143 mm u
45 x 130 mm
u trim size:
column widt: 45 mm
1/16 page
width x height
45 x 65 mm
Special adverts
Media information 2016
Special adverts
Loose inserts:
including postage up to 25g:
€ 7,370.-
split-run by zip-codes/Nielsen area per 1,000:
€
260.Cover picture trend guide
Cover picture trend guide
incl. cover story
format: 230 mm x 190 mm
add bleed
€ 10,400.-
Cover picture Quarterly
Distribution & Service
Cover picture Quarterly
incl. story & announcement
on page 1
split-run by qualified addresses per 1,000:
€
450.minimum order sum:
€
further loose inserts over 25g
calculation run:
650.on request
32,000 copies
add bleed
€ 7,500.
Bound inserts: (including postage)
2-pages
€
4-pages
€
8,380.9,350.-
8-pages
€
12,220.-
12-pages
€
15,890.-
further bound inserts
on request
calculation run:
32,000 copies
Cover picture
ENERGIE&TECHNIK
Cover picture
ENERGIE&TECHNIK
on page 1 of Markt&Technik
add bleed
€ 7,500.-
Cover picture Special /
Top Focus / Main Story
Delivery address for bound and loose inserts:
Cover picture Special/Top
Focus/Main Story
on page 1
L.N. Schaffrath DruckMedien GmbH & Co. KG,
Marktweg 42-50, D-47608 Geldern
Delivery note: please mark clearly: “loose / bound insert CUSTOMER, for Markt&Technik-issue xy/2016“
add bleed
Technical data see page 19
€ 6,900.-
6
Title flap
incl. cover story
€ 12,680.incl. cover story +
cover 4
€ 18,980.-
Premium entry market
overview
logo or QR code + coloured
entry print and online
€ 390.-
format front:
110 mm x 235 mm
format back:
110 mm x 297 mm
individualized customer magazines
prices on request
Snipe ad and islands ads
snipe ad title
€ 6,900.snipe ad contents
€ 850.-
Cover ad
format:
46 mm x 46 mm
€ 6,900.-
7
Island ads (contents):
b/w per mm € 27.50.4c per mm € 38.50.Format (contents):
1 column minimum 50 mm
height / maximum 80 mm
height
Belly wrap
belly wrap
€ 13,830.belly wrap incl. print
€ 19,540.format: 540 mm x 100 mm
Barn door ad
barn door ad
€ 25,180.-
Cover gate folder
cover gate folder (3-pages) € 20,570.reverse gate folder
without picture
€ 19,790.Tip-on ads
(only in combination with 1/1-page – non discountable)
Tip-on postcards: including postage
€ 2,740.mechanical processing: 3 cm from gutter to centre
Tip-on CDs: including postage
€ 4,540.mechanical processing: 15 mm to 60 mm from gutter to
centre/manual processing on request
Editorial calendar
2016
JANUARY
Issue
Publication
date
e-kompakt
(incl. Market overviews)
Jan 8, 2016
Dec 18, 2015
analysts‘ outlook for 2016
power supply
industrial computers & embedded systems
Jan 15, 2016
Dec 29, 2015
analog & power management ICs
keys/switches / HMI
heat management & cooling technology
4
Jan 22, 2016
5
Jan 29, 2016
Jan 8, 2016
test & measurement
relays
medical electronics
Jan 15, 2016
passive components
microcontrollers/processors/DSPs
sensor technology
Jan 15, 2016
Quarterly Distribution & Service
6
Feb 5, 2016
Jan 22, 2016
power semiconductors
plug connectors & cables
displays
7
Feb 12, 2016
Jan 29, 2016
safety & security
trade show guide: embedded world 2016
LED/lighting
power supply
programmable logics
drive engineering
batteries, accumulators, charging systems
TG 1
Feb 17, 2016
Jan 20, 2016
trend guide best employers 2016
8
Feb 19, 2016
Feb 5, 2016
USV technology
trade show guide: embedded world 2016
trade show guide: EMV 2016
9
10
Feb 26, 2016
Mar 4, 2016
11
Feb 12, 2016
storage ICs
automotive
Feb 12, 2016
Production & Service
conductor boards, manufacturing equipment, EMS
Feb 19, 2016
distribution
test & measurement
communication technology
Feb 26, 2016
displays
trade show issue: CeBIT 2016
trade show issue: Light + Building 2016
industrial communications /
industrial ethernet/ field busses
analog & power management ICs
smart power, smart automation / IOT, smart energy, smart components
Mar 11, 2016
MARCH
Top focus
3
P&D 1
8
Main topics
1/2
Q1
FEBRUARY
Ad closing
date
E&T 1
Trade shows
embedded world 2016,
Nuremberg, Feb 23 – Feb 25, 2016
EMV,
Dusseldorf, Feb 23 – Feb 25, 2016
CeBIT 2016,
Hanover, Mar 14 – Mar 18, 2016
Light + Building 2016,
Frankfurt, Mar 13 – Mar 18, 2016
Feb 26, 2016
ENERGIE&TECHNIK
TG 2
Mar 16, 2016
Feb 17, 2016
trend guide electomechanics & passive components
joining technique, relays, keys/switches / HMI, heat management, cases, quartzes, inductances, transformers, condensers, market overviews
12
Mar 18, 2016
Mar 4, 2016
special: power supply
Review: embedded world 2016
image processing
built-in printers
13
Mar 24, 2016
Mar 10, 2016
Industry 4.0 & Internet of things
conductor boards,
production engineering
railway engineering
MAY
APRIL
14
Apr 1, 2016
Mar 16, 2016
sensor technology
identification systems / RFID
optoelectronics
oscilloscopes
15
Apr 8, 2016
Mar 23, 2016
TG 3
Apr 13, 2016
Mar 14, 2016
trend guide semiconductors
microcontrollers / processors / DSPs, analog & power management ICs, storage, power electronics,
industrial, automotive, lighting, market overviews, employer index semiconductors
16
Q2
Apr 15, 2016
Apr 1, 2016
3D printing
Apr 1, 2016
EMV / ESD
agricultural engineering
17
Apr 22, 2016
Apr 8, 2016
quartzes, oscillators, transmitters
trade show issue: Hanover Messe 2016
trade show issue:
SMT Hybrid Packaging 2016
MES / ERP
cases & cabinets
power supply
keys / switches / GMI
18
Apr 29, 2016
Apr 15, 2016
MEMS
TG 4
May 4, 2016
Apr 6, 2016
trend guide industrial computers & embedded systems
embedded software and hardware, market overviews
19
May 6, 2016
Apr 21, 2016
industrial communications,
industrial ethernet, field busses
trade show issue: PCIM 2016
trade show issue: SENSOR + TEST 2016
displays
d
incl. recall an
sis
impact analy
passive components
20
May 13, 2016
Apr 28, 2016
LED / lighting
medical engineering
starter kits and design systems
21
May 20, 2016
May 4, 2016
special: pluc connectors & cables
industry 4.0 & Internet of things
image processing
22
May 27, 2016
May 11, 2016 special: automotive
batteries, accumulators & charging safety & security
systems
23
Jun 3, 2016
May 19, 2016 heat management & cooling technology
microcontrollers / processors/DSPs
power supply
May 27, 2016 embedded computing
displays
May 27, 2016 Production & Service
conductor boards, production equipment, EMS
24
Jun 10, 2016
P&D 2
JUNE
TG 5
Jun 15, 2016
25
Hanover Messe,
Hanover, Apr 25 – Apr 29, 2016
SMT Hybrid Packaging,
Nuremberg, Apr 26 – Apr 28, 2016
PCIM 2016,
Nuremberg, May 10 – May 12, 2016
SENSOR + TEST 2016,
Nuremberg, May 10 – May 12, 2016
Stuttgart,
Jun 15, 2016
May 13, 2016 distribution guide
trends, service, business entries, distribution survey, market overviews, employer index distribution
Jun 3, 2016
EMV / ESD
trade show guide: Automatica 2016
analog and mixed signal ICs
quartzes/oscillators/transmitters
Jun 3, 2016
ENERGIE&TECHNIK
Automatica, Munich, Jun 21 – Jun 24, 2016
Intersolar, Munich, Jun 22 – Jun 24, 2016
Jun 17, 2016
26
Jun 24, 2016
subject to alterations
9
Jun 10, 2016
anniversary issue: 40 years M&T
40
Munich, Jun 28 – Jun 29, 2016
years
E&T 2
Editorial calendar
2016
Issue
Publication
date
Ad closing
date
Main topics
Top focus
e-kompakt
(incl. Market overviews)
27
Jul 1, 2016
Jun 17, 2016
relays
communication technoloy
28
Jul 8, 2016
Jun 24, 2016
cases & cabinets
test & measurement
control engineering
Jun 15, 2016
trend guide power supply & power management
AC/DC converters, DC/DC converters, batteries, IGBTs, battery charging ICs, operational amplifiers, market overviews
Jul 1, 2016
passive components
employer index passive components
Trade shows
Munich, Jul 05 – Jul 07, 2016
JULY
TG 6 Jul 13, 2016
29
Jul 15, 2016
AUGUST
Q3
Jul 1, 2016
Jul 22, 2016
Jul 08, 2016
mictrocontrollers / processors/DSPs
LED / lighting
31
Jul 29, 2016
Jul 15, 2016
special: industry 4.0 & Internet of things
heat management & cooling technology
32
Aug 5, 2016
Jul 22, 2016
identification systems/RFID
displays
33
Aug 19, 2016
Jul 29, 2016
keys / switches / HMI
distribution: power
USV engineering
34
Aug 19, 2016
Aug 4, 2016
special: test & measurement
employer index test & measurement
agricultural technology
power supply
35
36
Aug 11, 2016 image processing
cases & cabinets
microcontrollers/processors/DSPs
Aug 11, 2016 Production & Service
conductor boards,
production equipment
EMS
Sep 2, 2016
Aug 19, 2016 analog & power management ICs
heat management
batteries, accumulators & charging systems
Aug 26, 2016 special: embedded computing
employer index test & measurement
relays
quartzes/oscillators/transmitters
Sep 9, 2016
Aug 26, 2016 ENERGIE&TECHNIK
Sep 16, 2016
Sep 2, 2016
industry 4.0 & Internet of things
37
SEPTEMBER
sensor technology
30
P&D 3 Aug 26, 2016
10
safety & security
E&T 3
38
starter kits & design tools
trade show issue: InnoTrans
39
Sep 23, 2016
Sep 9, 2016
oscilloscopes
passive components
displays
40
Sep 30, 2016
Sep 16, 2016
special: power supply
employer index power supply
sensor technology
industrial communications/
industrial ethernet/ field busses
InnoTrans,
Berlin, Sep 20 – Sep 23, 2016
41
Oct 7, 2016
Sep 22, 2016
programmable logics
trade show issue: Motek 2016
TG 7
Oct 12, 2016
Sep 13, 2016
EMS guide 2016
trends, service, business entries, market overviews, employer index electronics manufacturing
Sep 29, 2016
organic electronics
Sep 29, 2016
OCTOBER
42
microcontrollers / processors/DSPs
condensers/ventilators
keys / switches / HMI
test & measurement
Oct 14, 2016
Q4
Motek 2016,
Stuttgart, Oct 10 – Oct 13, 2016
Munich, Oct 18 – Oct 19, 2016
43
Oct 21, 2016
Oct 7, 2016
special: plug connectors & cables
employer index plug connectors & cables
optoelectronics
industrial computers & embedded
systems
44
Oct 28, 2016
Oct 14, 2016
special: Vision 2016
trade show guide electronica 2016
analog and mixed signal ICs
conductor boards & production
technology
TG 8
Nov 2, 2016
Oct 4, 2016
45
Nov 4, 2016
Oct 20, 2016
special: obsolescence management
trade show issue electronica 2016
Nov 8 Nov 11, 2016
Oct 18, 2016
official show daily electronica 2016
Nov 11, 2016
Oct 27, 2016
NOVEMBER
Munich, Oct 20, 2016
46
47
48
Nov 25, 2016
49
relays
electronica 2016,
Munich, Nov 8 – Nov 11, 2016
batteries, accumulators & charging devices
trade show issue COMPAMED 2016
distribution: semiconductors
cases & cabinets
COMPAMED 2016,
Dusseldorf, Nov 14 – Nov 17, 2016
Nov 4, 2016
special: displays
employer index optoelectronics
trade show issue SPS IPC Drives 2016
railway engineering
passive components
Nov 4, 2016
ENERGIE&TECHNIK
smart power, smart automation/IOT, smart energy, smart components
Nov 11, 2016
test & measurement
power supply
EMV / ESD
Nov 18, 2016
review: electronica 2016
design tools & design systems
LED / lighting
conductor boards, production equipment, EMS
DECEMBER
Dec 2, 2016
Nuremberg, Nov 22 – Nov 24, 2016
Nov 18, 2016
Production & Service
TG 9
Dec 7, 2016
Nov 9, 2016
buyers guide components 2017
semiconductors, electromechanics, power supply, passive components, optoelectronics, market overviews
50
Dec 9, 2016
Nov 25, 2016
automotive
MEMS
Dec 2, 2016
semiconductor forum 2017
quartzes / oscillators / transmitters
P&D 4
51/52 Dec 16, 2016
subject to alterations
11
trend guide industry 4.0 & internet of things
automation, sensor technology, system components, market overviews, electronics, manufacturing, distribution
Nov 18, 2016
E&T 4
Vision 2016,
Stuttgart, Nov 8 – Nov 10, 2016
Coverage
analysis
Age
Vocational training
share of average readership
(108,800 readers)
(108,800 readers)
percent
master craftsman’s examination
technical school completed (base: 26,300)
engineering college (base: 17,700)
percent
total
total
5
5,500
30 to 39 years (base: 50,500)
10
10,700
40 to 49 years (base: 95,900)
37
40,300
7
7,600
50 years and above (base: 101,900)
37
40,300
100
108,800
polytechnic college (base: 6,200)
2
2,300
technical college (base: 101,100)
41
44,700
university (base: 91,900)
33
36,400
doctorate (base: 6,400)
3
3,600
21
22,300
Multiple answers possible
More information on a free LA ELFA analysis
at the official LA ELFA website
www.la-elfa.org.
More information about our service tools
www.elektroniknet.de/media or ask your Markt&Technik media expert.
12
Gender
(108,800 readers)
percent
women (base: 15,300)
total
4
4,000
100
108,800
Summary of the survey methodology for the coverage analysis (AMF 3-R)
1 Name of the coverage study:
LA ELFA 12/13 readership analysis of electronics trade media is conducted on behalf of WEKA
FACHMEDIEN GmbH. Overall control was entrusted to the Technical University of Munich.
A total of 8 titles were raised in the demanded systematic approach in accordance with the official
guidelines for media analysis from the German Advertising Federation ZAW (7 titles have been evaluated,
one title did not fulfil the systematic and objectively defined criteria of the title selection).
2
3
Research methodology
As there are no documents regarding the number or distribution of the target persons‘ universe within
their companies the personnel universe was to be determined at first. The number of electronics decision
makers within the respective companies was identified by screening interviews via telephone.
Within a department relevant for the survey a target person was selected randomly for the main interview
by telephone.
To avoid confusion regarding the titles title cards could be consulted on a secured part of the IFAK website. Cover pages were rearranged differently for each respondent. As an alternative to the visualization
on the internet titles could also be identified by (printed) title cards sent to the persons interviewed. Those
title cards had a DIN-A7 size and were sent in variable sequences. The quality and presentation did not
differ in either alternative. Additional interviews could be conducted within companies with more than
5 decision makers in order to consider the lower chances of a target person to be selected within bigger
companies.
Both the screening and the main interview were carried out by the quota method. Screeners had to
consider the structures of industry and sales based on the data of the Federal Statistical Office. Main
interviews were based on the quota guidelines defining the structure of the number of decision makers
and industry which was determined during the screening.
In order to better map the slightly occupied parts more interviews have been realized in these areas.
Afterwards this deliberately created disproportionality was adapted to the predefined structures by the
subsequent proportionalization.
4
Manner and preparation of the sample:
The data for the sample were taken from the provider D&B Germany GmbH. After postal sorting at random of the current database the sample procedure was conducted by D&B. The WZ08-codes and 3 sales
categories served as specifications.
Subsequently the sample was analyzed for duplicates and fully cleaned.
5
Day of the sampling procedure:
The sampling procedure took place on June 18th, 2013.
6
Sample fullfillment:
To be omitted because of the application of the quota method.
A total of 4,266 screening interviews and 751 main interviews were conducted.
7
Period of survey:
The survey took place from June 20th to September 21st, 2013.
8
Conduct of investigation:
IFAK Institute GmbH & Co. KG, Taunusstein was in charge of conduct, fieldwork and technical preparation of the data. The Technical University of Munich is responsible for the scientific and methodological
supervision.
Definition of the universe:
2.1 Universe:
a) Institutions/companies:
All companies of the Federal Republic of Germany belonging to electronics industries have been defined
as institutional universe.
b) Persons:
The target persons are people who deal with electronics and at least participate in decision making.
Are there any employees or departments in your company who deal with components of professional
electronics?
For example:
production of electronic components
production of devices with electronic components
design of electronic and electrotechnical components
planning/conception of applications with those components
distribution/trade/purchase in the industrial area with those components
The general provision of support for the company´s network equipment and telecommunications equipment or the simple distribution of finished devices to retail customers are not taken into account.
In the second step the term “decision maker“ is defined:
How many deciscion makers are there amongst the employees who deal with electronics as described
above? A decision maker is any person who plays a decisive role in decision making. Apart from those
who take the final decision this contains also persons within a team who are involved in a decision in
terms of planning or consulting.
Both decisions of technical nature (selection of components, manufacturers, technical solutions) and
commercial decisions (selection of suppliers etc. also according to specifications) are meant here.
2.2 Structure of the universe:
According to the Federal Statistical Office of Germany (sales tax statistics 2010 as published in March
2013) the universe covers 162,384 companies from sectors with WZ08-codes: 20, 26.11, 26.2, 26.3,
26.4, 26.5, 26.6, 26.7, 27, 28, 29, 30, 32.5, 46.52, 47.41, 61, 62, 63.1, 71.2 und 72.1.
The number of electronics decision makers in these sectors has been determined empirically. The study
represents 270.300 decision makers.
13
The survey refers in composition, realisation, coverage and reporting to the official guidelines for media
analysis from the German Advertising Federation (ZAW).
Coverage
analysis
Coverage
analysis
Coverage according to product fields
Readership / coverage
universe
= 270,300 persons
prompted recall
percent
total
89.4
241,500
costs per 1,000 readers
price list No. 40, 2016
1/1 page bw € 6,700.—
(sole + joint decision-making,
base: 161,800)
procurement decision makers electromechanics
67,300
procurement decision makers industrial computers
71,900
procurement decision makers optoelectronics
34,800
procurement decision makers design tools, development systems
51,000
procurement decision makers control engineering, testing systems
57,200
procurement decision makers automation engineering
38,100
procurement decision makers electronics manufacturing
36,500
procurement decision makers networks, communication
73,100
procurement decision makers power supplies, UPS
43,900
64.6
174,500
38.40 €
readers of an average issue
40.3
108,800
61.58 €
base: 145,600)
base: 181,800)
(total readership in the last 3 months)
target group
development, research, design
base: 78,400)
percent
67.1
total
127,000
base: 117,700)
67.6
82,000
base: 138,800)
68.5
107,200
(base: 156,700)
base: 95,400)
Average readership in different fields of work
base: 83,600)
(base: 189,300)
public authority, management
(base: 121,400)
Purchasing, procurement
coverage / average issue readership
(readers of an average issue)
target group
development, research, design
percent
41.6
total
78,800
42.0
51,000
41.5
65,000
(base: 189,300)
public authority, management
(base: 121,400)
Purchasing, procurement
(base: 156,700)
72,500
73,900
at least 1 of 12 issues read
coverage / total readership
coverage per issue
total
procurement decision makers passive components
base: 168,700)
Total readership in certain fields of work
14
target groups
procurement decision makers active components
base: 189,000)
base: 115,300)
procurement decision makers displays
63,100
base: 159,900)
procurement decision makers image processing
base: 75,300)
base: total circulation = 31,562 copies
26,500
Coverage
analysis
Business sectors
group of recipients
category
(according to
Federal Statistical
Office Germany)
Size of economic entity
(108,800 readers)
(108,800 readers)
percent
total
total
10 - 99 employees Mitarbeiter (base: 104,300)
38
41,200
8
8,300
100 employees and more (base: 70,100)
29
31,600
29
32,000
100
108,800
military electronics (base: 19,100)
11
11,500
consumer electronics (base: 45,300)
20
22,100
72
data processing (base: 108,300)
37
40,200
33
measurement and control technology
42
45,400
24
25,600
(108,800 readers)
percent
percent
24
chemical industry, mineral-oil processing
(base: 19,200)
31, 34, 35
automotive electronics / vehicle design
(base: 69,000)
29
31, 32, 33
(base: 97,600)
33
medical technology (base: 51,600)
33
precision and optical goods (base: 24,600)
9
10,200
29
engineering industry / apparatus industry
35
38,200
(base: 92,700)
32, 64
telecommunications (base: 65,300)
28
30,200
31
industrial electronics (base: 93,500)
44
47,700
32
components production (base: 24,300)
13
13,700
51
trade/distribution of electrical
devices and components
20
22,000
consulting engineering firm (base: 46,400)
others (base: 9,700)
15
21
22,400
3
3,400
total
purchasing, procurement (base: 156,700)
60
65,000
public authority, management (base: 121,400)
47
51,000
production, manufacturing, quality control
60
64,900
37
39,900
(base: 161,300)
organisation, logistics (base: 105,400)
(base: 50,000)
74
Fields of work
Circulation / distribution /
technical data
2
Circulation / distribution analysis
1
Circulation audit:
2
Circulation breakdown:
3.1 Structure of the domestic market
circulation by Nielsen-areas
(except special issues)
copies per issue / annual average
(July 1st 2014 to June 30th 2015)
Rostock
print run:
32,013
total circulation:
31,562
abroad:
1,933
sold circulation:
770
abroad:
96
subscriptions:
759
member copies:
retail sales:
–
other sales:
11
controlled circulation:
remainder, archive and
voucher copies:
Kiel
–
Nielsen 1
7.9 % = 2354 copies
Bremen
Berlin
Muenster
Nielsen 2
14.0 % = 4,155 copies
Cologne
30,792
Koblenz
451
Erfurt
Dresden
Nuremberg
Stuttgart
3
share of total circulation
%
Germany
16
Freiburg
Nielsen 4
34.2 % = 10,139 copies
Munich
Geographic circulation breakdown:
economic region
Summary of the survey methodology
copies
93.9
29,629
of which Switzerland
3.1
967
of which Austria
2.8
870
of which other
0.3
97
100.0
31,562
total circulation
Nielsen 7
5.0 % = 1,464 copies
Frankfurt
Nielsen 3a
11.9 % = 3,528 copies
Nielsen 3b
23.0 % = 6,801 copies
Nielsen 5+6
4.0 % = 1,188 copies
1. Methodology: Circulation breakdown by file analysis – census
2. universe (domestic total circulation) 29,629 = 100%
3. Sample: Survey is based on total database
4. Target person of survey: omitted
5. Period of analysis: July 2015
6. Conduction of analysis: publisher
The detailed survey methodology is published at www.next-community.de.
Technical data
Adverts
Loose inserts, bound inserts, tip-on ads, CDs
Printing technique: web-fed offset, wire stitching, Paper: 49 gr Holmen Plus 72
Magazine format: 230 mm width x 297 mm height
add 4mm per trimmed edge for bleed size
Loose inserts:
minimum size:
105 x 148 mm
Maximales Format:
10 mm smaller than the magazine on each side
minimum weight:
150 gsm for single leaf
Maximales Gewicht:
on request
positioning:
best possible
loose inserts must be delivered cut and folded and as a finished product and be adapted for mechanical
processing
placement possibilities: print run, part of circulation by zip-codes or by qualified addresses
Digital data transfer:
please contact Veronika Nikolay, phone +49 89 25556-1490, fax +49 89 25556-1690,
[email protected] or
Julia Hecker, phone +49 89 25556-1475, fax +49 89 25556-1690,
[email protected]
Please transmit your digital data by data medium, e-mail or FTP. For detailed specifications please ask
your contact person.
file names should be given as in the example: customer_M&T_issue
(for example: Lexware_M&T_1_16)
Fonts:
Please deliver all fonts. In case of absent fonts, we use alternative fonts which may
change the appearance and layout of the ad. The minimum line width is 0.5 mm.
Please avoid motifs with very fine structures (due to moiré effect).
File format:
We prefer non-separatet single-page PDFs. Fonts must be integrated and colours
must be in CMYK. Please avoid open data formats. Otherwise we do not guarantee a
correct appearance.
Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci.
icc” for offset printing. The appropriate profiles may be downloaded at www.eci.org.
Proof:
Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc”
for offset printing, unless we may not print your ad.
FTP access:
In case of questions or problems please ask your contact person.
ftp3.journalmedia.de
jm_ftp_public
QUOglioutPLO
Please announce every FTP transfer in advance by e-mail.
17
Bound inserts:
minimum size:
105 x 148 mm
maximum size:
format of the magazine
minimum weight:
100 gsm
trimmed pages should have an additional 4 mm on each border to be cut off
bound inserts must be folded and delivered in uncut format and be adapted for mechanical processing
placement possibilities: print run and part of circulation by post code or Nielsen area
please allow an additional 3 mm gutter bleed for bound inserts
Tip-on ads:
folded products must be close to the gutter and be adapted for mechanical processing
positioning on request
placement possibilities: print run and part of circulation of the tip-on inserts by zip codes
CDs:
CDs must be wrapped in standard paper cover without adhesive tape
positioning on request
Delivery date for loose and bound inserts and tip-on ads:
Please ask your contact person.
Delivery address for loose and bound inserts and tip-on ads:
L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, 47608 Geldern
Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for Markt&Technik-issue xy/2016“
Terms of payment:
Bank details: HypoVereinsbank München, Account No. 35 704 981, Bank code: 700 201 70
IBAN: DE37 7002 0270 0035 7049 81
SWIFT (BIC): HYVEDEMMXXX
VAT No.: DE 811 190 616
2 % discount for advance payment within 8 days after date of invoice or net payment
within 21 days of invoicing
FACTS CONCERNING THE MOST SUCCESSFUL ADVERTISING
MEDIUM AMONG ELECTRONICS TRADE JOURNALS!
reports the highest coverage among all European electronics
trade journals reaching 108,800 readers per issue.
(source: LA ELFA 12/13)
is by far the advertising medium with the highest ad volume
among all German language electronics trade journals.
(source: Mediaskop, Vertriebsunion Meynen,2014,
segment electronics)
offers the best price-performance ratio of all electronics
titles included in LA ELFA study.
(source: LA ELFA 12/13; rates according to media guides 2015)
18
ers!
Most read
lume!
in
is
vert g vo
Biggest ad
General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2015)
1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of
an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online
advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines
brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements.
2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract,
that is unless the publisher expressly agrees to them.
3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one
month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the
latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more
terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation.
4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail.
5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising
agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the
advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing.
6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with
advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part.
7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher
is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain
place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in
the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number at
a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement.
8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client is
not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date
of appearance of online advertising for technical or other comprehensible reasons.
9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate
insertion of the online advertising immediately after receipt of the cancellation.
10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a
shorter term the publisher is entitled to bill the following costs:
- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion;
- 50% of the net value of the order for cancellation within one week of the commencement of insertion;
- for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of
online advertising. The price of online advertising already inserted will also be billed.
Cancellation terms print: Cancellation is possible free of charge until the ad closing date.
11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the
latest.
12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of
the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official
stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a
specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, of being
a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be communicated to
the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition may be identified by
the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the publisher may also identify
it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make its advertising nature plain.
13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online
advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the
technical specifications of the publisher, punctually for the print copy deadline.
14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client.
In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or
video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and
mechanical reproduction rights in Germany] or other copyright associations and/or owners.
15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).
16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color
are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop
to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color
implementation within the usual tolerances.
17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should
the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client
making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result
of such computer viruses being infiltrated by the client.
18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.
19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to
do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial
alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of
the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or
advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not entitled
to raise any claims for an inadequate impression and/or poor insertion.
20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distribution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for
publication of the advertising material.
19
21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they
will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a
responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the
insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German
Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection,
processing and use of personal data.
22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless
substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a
reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction
of payment (abatement) or cancellation of the order (redhibitory action).
23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory
action).
24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; otherwise a warranty claim may no longer be enforced.
25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or
grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases
of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and
for injury to life, body or health the publisher is liable according to statutory provisions.
27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination
of such claims, that is unless they are founded on claims of deliberate negligence.
28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all
error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for advertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing
orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the
publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions)
of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks.
31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed
in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number
of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon
non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between
the discount granted and that corresponding to the actual quantity.
32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the
sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execution of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts
about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance payment of
the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally agreed time for
payment, before publishing any further advertisements.
33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts,
proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the
publisher of the publication and distribution of the advertisement.
34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and
express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept
for four weeks. Letters that are not collected during this time are destroyed.
35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the
sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such
a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination
of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount.
36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising,
or wholly or partly withdraw from the contract. The client has no right to claims for compensation.
37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to
alterations to this clause.
38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and conditions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term
and condition now considered inoperative.
39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law,
a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action,
possesses an office or a habitual residence in the Federal Republic of Germany.
40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the
International Sale of Goods.
Markt&Technik, the independent
weekly trade journal for electronics
and many trend guides
Your crossmedia
brand
The up-to-date webservice
elektroniknet.de and the
elektroniknet.de newsletter
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Fax
+49 89 25556-1651
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www.elektroniknet.de
www.weka-fachmedien.de

2016 media guide

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