Guidelines for banner ads on eb.dk
Transcription
Guidelines for banner ads on eb.dk UpdatedMarch2016 Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. Generalrulesfordevelopingcrea;ves Weight-andloadspecifica;ons HTML5banners Bannerformats a) Desktop b) Tablet c) Mobile Expand-banners Specialformat-doublefollowwithexpand Specialformat-FullPageTakeover Videobanner-IntextStream Bannertemplates–helpwithcoolformats 1. General rules for developing creatives § Theadver;serisresponsibleforthecrea;ve'sfunc;onalityanddesign.Bannerswhichdisturbtheeditorialcontentorcause technicalproblemsfortheuserswillberemovedimmediately. § BannersshouldalwaysbesenttoBackoffi[email protected] § Bannersshouldbedeliveredtobackoffice3workdaysbeforethecampaignstartatthelatest.Specialformatsrequire4work days. § Ifthebannersaredeliveredlaterthan3workdaysbeforethecampaignstartordoesn’tworkwithinourguidelineswecan’t guarenteethatthecampaignwillstartasplanned. § Allbanneradshavetobewithintheframesoftheassignedbannerplacement.I.e.nopoppingpictures,layersorpop-ups,which exceedsthespecificsizeofthebanner § Ifthebackgroundofthebanneriswhiteaframeofforexampale1x1pixelmustbeadded. Con;nuesonnextpage… 1. General rules for developing creatives § WereservetherighttodeclinethebanneriftheCPU-usageogthecomputerincreasesignificantlywhenloadingthebanner. § Ifabannerlinkstoawebsiteofsexualcharacterawarningmustbepresent.(Agelimitmin.18years) § Linksshouldalwaysopeninanewtab(target=”_blank”). § Bannerscanneverimitateeditorialcontent.Seemorespecifichere § Bannersshouldalwaysincludeacompanylogo § Bannerscannotcontaincon;nuousrapid“stroboscopic”anima;onofgraphicarts,text,colorsorbackgroundelements. § Ifthebannercontainssoundelementsthesecanonlybeac;vatedbymouse-overwitha1seconddelayorbyclick.Follow banners(s;cky160x600)mustalwaysbeac;vatedbyclick. § Theguidelineswillbeupdatedcon;nuesly.Ifyouhaveanyques;onsfeelfreetoreachusatBackoffi[email protected] § Keepinmindthatwearealwaysupfortes;ngbannersandgivefurtheradviceJ 2. Weight- and load specifications Load Theini;alloadofthebannercannotbehigherthan120KBdistributedonhtml,javascriptandimages.Ifthebannerissupposed torunontopofthepage(topbanner)andyouwouldliketololadmorethan120KB–itmustbeloadedwithpoliteload.(Max1 MB)Politeloadisdefinedbytheheavierloadlisteningtothebrowsereventwindow.onloadordomReady. Sinceallbanners(exepttopbannerandwallpaper)areloadedbythewindow.onloadevent–bannerswhowaitforthiseventwont work. JavaScriptlibrariesfromtheseContentDeliveryNetworksdoesn’tcountinthetotalweight.Weallowamaximumof2Javascript libraries.Alljavascripthastobeminified. CDNs ajax.googleapis.com animate.adobe.com Interak,on Ifpoliteloadisnotanop;onheaviercontentcanalsobeloadedbyuserinterac;on.Seemaxweight: Mouse-overwith1seconddelay:2,5MB Click:10MB 2filespr.interac;onisallowed. Filerequests Wedonotallowmorethan25hhtprequestpr.banner 3. HMTL5 § Werecommenddeliveringascript/tagwhichisreadyforuploadintheadserver.Ifthisisnotpossiblewecanalsohandlezipfiles.IfsopleasereadtheHTML5guidelinesthoroughly. § BeforeproducingHTML5bannersreadthroughtheseguidelines:HTML5specs § AnexampleofanHTML5bannerwrappedinazip-filcanbesentonrequest. § Un;lIABdefinesastandardforHTML5bannerswerefertotheabove-men;oned. 4a. Banner formats - desktop TakeoverortakeoverformatasROS Canbedeliveredtwoways.Kanafleverespå2måder.Eitherwaynoanima;oninthewallpaperisallowed. • AssyncronizedtagfromAdform.UsetheEBtemplate:”StandardTakeover940x180” • Intwoparts–atopbanner940x180andawallpaper2560x1140asjpeg,pngorgif. Seenextpageforthebestusageofthewallpapersspace. InscreenROS Consistsoftwobanners,930x180+300x250,placedon3differentadspaces. 930x180isplacedontwodifferentadspaces:topbannerandlargear;clebanner. Follow Isplacedeitherinthelerogrightsideoftheeditorialcontent.Thesizeis160x600. Doublefollow Seefurtherinforma;oninsec;on6. Sponsorplacements Sponsor1=930x80 Sponsor2,sponsor3=930x100 Mega Canbeboughtasa24htakeoverorbyimpressions.Thesizeis930x600. Intext Formatwhichisplacedinthetextofthear;cles.Thesizeis600x380.(300x250canalsobeused) IntextStream Seefurtherinsec;on8. 4a. Banner formats – desktop - wallpaper Whenproducingthewallpaperbeawareoftheclientsmessageandwheretoplaceit.Werecommendwithin160pixelsofeach sideoftheeditorialcontent.Thewidthoftheeditorialcontentis940pixels.Seeenglishguidehere 4b. Banner formats - tablet Takeovertopbanner 930x180 InscreenROS Consistsoftwobanners,930x180+300x250,placedon3differentadspaces. 930x180isplacedontwodifferentadspaces:topbannerandlargear;clebanner. Mega Canbeboughtasa24htakeoverorbyimpressions.Thesizeis930x600. Sponsorplacements Sponsor1=930x80 Sponsor2,sponsor3=930x100 Intext Formatwhichisplacedinthetextofthear;cles.Thesizeis600x380.(300x250canalsobeused IntextStream Seefurtherinsec;on8. 4c. Banner formats - mobile Takeover-Homepage 20x80–weaddas;ckyfunc;ontothebanner.Ifyouinsteadwanttorunwith320x160wedonotaddthes;ckyfunc;on. InscreenROS 320x80(ar;clebanner),320x160(topbanner)and320x320(mega) Sponsorplacements 320x100ontheHomepage 320x80onotherpages Intext Formatwhichisplacedinthetextofthear;cles.Thesizeis320x160. IntextStream Seefurtherinsec;on8. OBS: Mobilebannersdoesn’tnecessarilyhavetohaveapixeldefinedwidth.100%defini;oncanalsobeused. Mobilebannersmayneverweightmorethan120KB.Anexemp;onistheinters;;al/overlaybannerwhichmayweightupto400 KB. Ifyoudeliverjpegsyoucandoublethesizes,sinceourmobilesiteisresponsive.E.g.320x160à640x320. 5. Expand banners Generelexpandguidelines § Theexpandeventshouldalwayscontaina1seconddelayarermouse-over. § IfflashbannersuseTransparency-modeandnotOpague. § Expandbannersconsistoftwobanners.Onecollapsedandoneexpanded. Seeexamplesofcollapsedandexpandedsizeshere: § 930x180->930x600 § 300x250->600x500 § 160x600->600x600ordoublefollowwithexpand160x600->1260x600 Expand-topbanner930x180->930x600 § ’Dropdown’:theexpandedbannerslaysontopoftheeditorialcontent. § ’Pushdown’:pushestheeditorialcontentwhenexpanding. § Ifyouarerunningonthetopbanneradspacetogetherwithawallpaper,onlypushdowneffectisallowed.Ifthebannersisrunning withoutwallpaperbothsolu;onsareallowed. § Seeexampleshere: § hvp://ekstrabladet.dk/helium/test/salg_test_1/ § hvp://ekstrabladet.dk/helium/test/webtv_test_forside/ 6. Special formats – double follow with expand Doublefollowwithexpand IftheseshouldexpandtogetheroverlayingtheeditorialcontentyoucandelivertwosyncronizedtagsfromAdform.Thecollapsed bannersare160x600eachandexpandedtheywillbe1260x600.Youcanalsodelivertosingle160x600ifnoexpandisneeded. § Followbannersshowninthesamepagewindow.(lerandright)Thebannersexpandbymouse-over(1seconddelay)Typically from160x600à1260x600acrossthesite. § Rightbannersexpandtowardslerandconverse. § Youcanillustratetheexpandthewayyouwant.Thebannersdoesn’thavetomeetinthemiddle.Seeexampleshere: § hvp://ekstrabladet.dk/helium/test/salg_test_2/ § hvp://ekstrabladet.dk/helium/test/salg_test_7/ 7. Special format - Full Page Takeover FullPageTakeoverwilldominatethescreenviewandtheformatisflexible/responsivedependingontheusersscreensize. Thisisaspecialformatthatrequiresbuildingwithhelpfromourcustomtemplate. Beforeproducingseethetemplateandthespecshere 8. Video banner - Intext Stream IntextStreamisavideoformatthatplacesitselfinlinewiththear;cletext.Thevideowillautoplaywheninscreen.Animpressionis alwaysinscreen.Theformatpauseswhennotinscreenanymore.Theformatcollapseswhenthevideoends.Ondesktopthesoundis triggeredbymouse-over.Tabletandmobilerequiresclickforsound. § YoucandeliveranystandardvideofileforexampleMp4,.movorFLV.Max20MB. § VAST/Vpaidtag § Trackingforimpressions,clicksetc. § Werecommendtokeepthelenghttoamaximumof15-20secondsbutwewillacceptupto30seconds. § Seetestsitehere:hvp://ekstrabladet.dk/helium/test/salg_test_6/test-ar;kel-salg-6/5978265 (canbeopenedonallplaxorms) 9. Banner templates – help for cool features Asahelpweoffersometemplatesinouradserverwhichcanexpand,servepoliteloadedbannersandserveinters;;alads. Thesetemplatescanonlybeusedwithphysicalfileslikejpegs,swf,pngorGIF.Ifyouwishtomakeuseofthesetemplatesreachout tousassoonaspossible,sowecanworkonthebestresults.Pleasenotethatthesetemplatesmightcomewithafee. § Topbannerwithexpand;drop-downorpush-down Thedeliveryshouldincludetwobanners.930x180collapsedand930x600expanded.+landingpageURL. Thetemplatewilladdthe1seconddelayintheexpandevent. § Followwithexpand Thedeliveryshouldincludeoneortwobannersinthesizeof160x600anda1260x600(expanded)+landingpageURL. Thetemplatewilladdthe1seconddelayintheexpandevent. § Politebanners Thepolitetemplatecanonlybeusedonthetopbannerplacement(930x180)Thedeliveryshouldincludetwobanners.Thefirstlight fileofmaximum120KB.Whenthesitehasloadedtheheavyfileofmaximum1MBwillreplacethelightfile.
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