Ad products specification

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Ad products specification
Ad products specification
Last modified: September 20 2016
2|Page
General rules ........................................................................................... 5
1.
2.
3.
4.
5.
6.
7.
8.
Naming files ................................................................................................ 6
Deadline for files delivery .............................................................................. 6
Backfill ........................................................................................................ 6
Users data privacy ........................................................................................ 6
Audio .......................................................................................................... 7
Expand/collapse button ................................................................................. 8
Close button ................................................................................................ 8
Performance and errors ................................................................................. 9
3rd party adservers requirements ............................................................ 9
Flash advertisements ............................................................................ 11
1.
2.
3.
4.
5.
6.
7.
General rules ..............................................................................................11
Click action .................................................................................................11
Expand/collapse action .................................................................................13
Close action ................................................................................................13
Personalized ads .........................................................................................14
CPU load ....................................................................................................14
CPU load optimization ..................................................................................15
1.
2.
3.
4.
5.
6.
7.
8.
General rules ..............................................................................................16
Code source ...............................................................................................17
Click action .................................................................................................18
Expand/Collapse action ................................................................................18
Close action ................................................................................................19
Video Materials ...........................................................................................19
Recommended tools ....................................................................................19
CPU load ....................................................................................................19
HTML5 advertisements .......................................................................... 16
HTML advertisements ............................................................................ 20
DHTML/JavaScript advertisements ....................................................... 20
Image advertisements .......................................................................... 20
Rich Media advertisements.................................................................... 21
Formats of standard ad products........................................................... 21
Over-the-page ads ................................................................................ 23
Toplayer ...........................................................................................................23
Fullpage Toplayer ..............................................................................................24
XHTML .............................................................................................................25
Video Back Layer ...............................................................................................26
Floor Ad ...........................................................................................................27
Home page special advertising formats ................................................. 28
Day Sponsorship ...............................................................................................28
Gigapanel .........................................................................................................31
Panel ...............................................................................................................32
Right column Panel .........................................................................................32
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
3|Page
Left column Panel ...........................................................................................35
Weather Widget branding ...................................................................................38
Advertising link .................................................................................................39
Live Transmission Sponsorship – Onet.pl homepage ..............................................39
Onet section partner ..........................................................................................41
Footer ad .........................................................................................................42
Rich Media advertisements.................................................................... 43
Portrait ............................................................................................................43
Slider ...............................................................................................................45
Minisite ............................................................................................................47
Video Advertisements ........................................................................... 48
Pre Roll/Mid Roll (In-stream video ads) ................................................................48
Interactive Pre Roll / Mid Roll (Interactive in-stream video ads) ..............................49
VideoAd ...........................................................................................................51
Video Player branding - portal .............................................................................52
Video Player branding - VOD ...............................................................................53
Video Player branding - onet.tv ...........................................................................54
Flat Fee Advertisements ........................................................................ 55
Sponsorship ......................................................................................................55
Multiscreen sponsorship .....................................................................................61
Plejada sponsorship ...........................................................................................63
Mailbox sponsorship...........................................................................................67
Sponsorship box ................................................................................................69
Advertorial .......................................................................................................70
Other types of advertisements .............................................................. 70
Screening on the Homepage ...............................................................................70
Screening on other webpages of The Publisher ......................................................72
Canvas .............................................................................................................76
Waterfall ..........................................................................................................78
Welcome Screen................................................................................................78
Responsive Wideboard .......................................................................................80
Gigaboard ........................................................................................................81
Mailing .............................................................................................................81
Mailing video.....................................................................................................84
Native In-Feed ..................................................................................................84
Intext ..............................................................................................................86
RASP Adverisements ............................................................................. 87
Sponsorship Bar (bar under the navigation) ..........................................................87
Page Breaker ....................................................................................................89
Gigapanel .........................................................................................................92
Panel / Premium Panel .......................................................................................92
Bottom Panel ....................................................................................................96
Waterfall ..........................................................................................................97
Screening .........................................................................................................98
Sponsorship ......................................................................................................98
Branding Day ....................................................................................................99
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
4|Page
Look & Feel ..................................................................................................... 101
Motionwall ...................................................................................................... 103
Local advertising ................................................................................. 106
Regional box ................................................................................................... 106
Regional Visit Card .......................................................................................... 106
Home page panel ............................................................................................ 107
Advertisement link........................................................................................... 107
Weathermodule branding ................................................................................. 107
Service partner ............................................................................................... 107
Terms and conditions Extract .............................................................. 108
5. Ergonomic principles applicable to advertisements ........................................... 108
6. Advertising policy ........................................................................................ 108
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
5|Page
General rules
All advertisements assigned by the client or the customer (further called the
Advertiser) to be placed on Grupa Onet-RASP (further called the Publisher)websites,
must be prepared according to the ergonomic guidelines and technical specification for
advertisements to be published in reklama.onet.pl. The Publisher may check the
advertisements for technical compliance with the specifications and reserves the right
to remove or stop any advertisement which is not prepared according to the rules.
Display of the advertisement by the Publisher does not automatically mean that the
Publisher accepts that such advertisement is provided in accordance with the
specifications.
The Publisher decides about the functionality of its websites, and while designing takes
into account user experience. Thus, the Publisher reserves the right to reject or stop
broadcasting any advertisement, if it is considered annoying or harmful to the portal
users.
The following rules apply for all ad formats in the Publisher websites. Additionally,
detailed specifications listed hereinafter are applicable for each individual ad format.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
6|Page
1. Naming files
a. Copies should be named in following schema:
advertiser/campaignname_banner-type_size.extension
e.g.: nokia3310_sky_160x600.SWF
orbanner-type_size.extension e.g.: Billboard_750x100.GIF.
b. File names cannot contain spaces or national specific characters.
c. ZIP is the one and only compressed file format which is acceptable.
2. Deadline for files delivery
a. All materials must be delivered at least 3 businessdays before the start of
campaign.
b. Rich Media, HTML5 and 3rd party adservers ads must be delivered at least 5
businessdays before the start of campaign.
3. Backfill
FALSH, HTML and Rich Media formats must be delivered also with substitute
creative in one of the following graphic formats: JPG, GIF, animated GIF, in
order to display them in browsers which do not support advanced file formats
mentioned above.
In case of lack of the required backfill, there is no ground for complaint and
compensation due to lower number of emissions.
4. Users data privacy
a. Interaction tracing scripts are forbidden.
b. Ad cannot change or read cookie files.
c. Ad cannot read or save Local/Session Storage.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
7|Page
d. During campaign the Advertiser can collect data concerning users, but at
any time there must be the Publisher acceptation. The Advertiser must also
inform the Publisher about:

what kind of data will be collected,

what is the purpose of collecting data,

how long data will be stored,

if and what kind of other companies will have access to data and in
which range will they entitled to use data.
e. On grounds of foregoing information, the Publisher consents to collecting
and usage of users data. The Advertiser ensures that any of data collected
during campaign on the Publisher websites will not serve for any other
purpose, that declared.
f.
Without the Publisher agreement data collected by the Advertiser cannot be
used to retargeting campaign or identification users in any other way in
other Advertiser’s campaigns.
5. Audio
a. Audio can be initiated only by user click. In exception of Pre Roll/Mid Roll
ads.
b. In some cases sound can be initiated by mouseover. Every creativewith
audio initialized after mousover should contain visible information of audio
being played e.g. "NAJEDŹ, ABY WŁĄCZYĆ DŹWIĘK" (mouseover to turn on
sound).

Audio in VideoAd can by initiated by click or mouseover,

in case of expandable advertisements audio can be initiated at the
same
moment
as
the
advertisement
expands
(on
click
or
mouseover). Audio should turn off when the advertisement returns
to its initial size.
c. Every advertisement with audio should contain well-defined buttons to turn
on and turn off the sound.
The Publisher provides to the Advertiser templates of creative with sound
that contain legible startup and shutdown buttons.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
8|Page
d. Audio files should be stored on the Publisher servers. The Advertiser is
entirely responsible for technical preparation of the creative, audio file and
their proper functioning.
6. Expand/collapse button
a. All advertisements should contain information considering expand e.g.:
“KLIKNIJ, ABY ROZWINĄĆ" (click to expand), “POKAŻ REKLAMĘ" (show ad),
“ROZWIŃ" (expand) etc.
b. Advertisements can be expanded to standard expand sizes only on click or
mouseover.
c. Advertisements can be expanded to non-standard sizes only on click.
d. Advertisements can return to initial size on click or mouse-off. Ads should
contain “ZAMKNIJ X” (close) button in the top right corner, minimalbutton
size is50x20px, minimal font height is20 px.
7. Close button
a. Scroll and over-the-page advertisements or any other ads which are
considered intrusive should have the „ZAMKNIJ X" (close) button and the in
top right corner of the creative.
b. Close button minimal size is50x20px, minimal font size is 20 px. Whole
button surface should be clickable and should have non-transparent
background.
c. In case of non-regular composition - the close button should be situated in
the maximum 20px distance (right or up) from the top and right edge of
main element of composition.
d. Button should be static andhave similar contrast as the main element of the
creative and keep the same size and colours during whole impression time.
e. Clicking on the close button causes closing the ad (over-the-page ads) or
sending the ad back to the original slot (scroll ads).
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
9|Page
8. Performance and errors
a. Advertisement cannot cause any errors or warnings.
b. During display, the advertisements cannot disrupt the operation of the
webpage.
c. Advertisement cannot slow the system performance to the extent that it
impedes the functioning of other applications.
3rd party adservers requirements
Advertisement can be published on the Publisher websites directly from the
Publisheradservsing systems or from 3rd party adserver systems via the Publisher
system. Tags delivered from 3rd party vendors have to meet following requirements:
1. The campaign can be delivered from 3rd party adservers, after providing 3rd
party delivery tags in accordance with the requirements of the Publisher
advertising specification, no later than 5 business days prior to the scheduled
start date of the campaign.
2. 3rd party tags should be prepared for asynchronous ads delivery:
a. 3rd party tags for regular inpage creative should be delivered as IFrame.
b. 3rd party tags for regular inpage creative can be delivered as well as
JavaScript code.Nevertheless, they will be placed inside IFrame by the
Publisher’s developers. This applies especially to JS creative which uses
„document.write” command, while “document.write” is incompatible with
asynchronous ads delivery.
c. In case of Rich Media 3rd party advertisement (expandable, scrollable, overthe-page etc.), the creative code should be prepared with consideration of
IAB Best Practices recommendations:
http://www.iab.net/media/file/rich_media_ajax_best_practices.pdf,which
may also, applies for regular inpage creative.
In particular:
The code should detect that it is running inside Friendly IFrame. In such
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
10 | P a g e
case variable inFIF is set as true (inFIF=true;). Placing base code in
parent container and hiding frame is a standard implementation.
Here is an example of such operation:
(function() {
var ad_container;
if(inFIF){
ad_container =
window.parent.document.createElement("DIV");
ad_container.style.cssText =
"position:relative;width:700px;height:200px;";
window.frameElement.style.display = "none";
window.frameElement.parentNode.insertBefore(ad_containe
r, window.frameElement);
}else{
}
//The creative code should be placed in „ad_container”.
3. When it is not possible to prepare delivery tagsin accordance with above
requirements and in case of nonstandard advertisement i.e. analysing or
interacting with the webpage elements, on with it is displaying (XHTML type
ads) emission will be held entirely by thePublisher servers using its own scripts.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
11 | P a g e
Flash advertisements
1. General rules
a. Only advertisements saved as Macromedia Flash 10.0 (ActionScript 3.0) or
earlier are acceptable.
b. We also require providing GIF, JPG or PNG substitutes for flash files.
c. If the background colour of a banner is not transparent, the background
should be included in form of a single-colour Rectangle in the bottom layer.
d. If the graphic does not fills whole available space of the ad (e.g. Billboard
with round corners), it is recommended to place on the lowest layer the
background, which same dimension as the original ad format (e.g. in case
of Billboard with round corners it should be Rectangle 750x100px).
e. If animation is notlooped than stop()action should be added in the last
frame.
f.
The maximum flash animation frequency is 25 fps (frames per second).
Recommended frequency is 18 fps.
g. It is recommended that the flash creations are provided with source files
(FLA) and appropriate fonts. It helps in testing ads and fixing bugs, if
necessary.
h. The SWF file cannot be protected from debugging.
2. Click action
a. Clickthrough URLs (destination site URL, where a user is redirected on
clicking) are required together with SWF files.
b. Destination URL (clickthrough URL) cannot be entered directly into SWF file.
It should be provided separately. Otherwise, clicks will not be counted.
c. Advertisement must contain a layer with the button with defined action:
on (release)
{
getURL(_root.click, "_blank");
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
12 | P a g e
}
d. In case of emission of an advertisement which consists of several
independent
clickable
areas
or
which
consists
of
several
separate
SWFcreations, the creative should contain layers with buttons, on which
separate actions are defined for respective clicks, i.e.:
on (release)
{
getURL(_root.click, "_blank");
}
on (release)
{
getURL(_root.click2, "_blank”);
}
on (release)
{
getURL(_root.click3, "_blank");"
e. In case of ActionScript 3.0 the click variable should be written as following:
import flash.events.MouseEvent;
import flash.net.URLRequest;
import flash.net.nAVIgateToURL;
odpalBtn.addEventListener(MouseEvent.CLICK,
function()
{
if (root.loaderInfo.parameters.click) {
nAVIgateToURL(new
URLRequest(root.loaderInfo.parameters.click),"_blank");
}
});
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
13 | P a g e
3. Expand/collapse action
a. Expand of the ad (DHTML layer) is defined as following action:
getURL(_root.adrozwin, ‘’):
on (rollOver)
{
getURL(_root.adrozwin, "");
}
b. Collapse of the ad must be defined as following action:
getURL(_root.adzwin, ‘’):
on (rollOut)
{
getURL(_root.adzwin, "");
}
c. In case of expand ads the creative made in flash should be delivered in one
file.
4. Close action
a. Advertisement must contain a layer with the button with defined action:
getURL(_root.adzamknij, "").
on (release
)
{
getURL(_root.adzamknij, "");
}
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
14 | P a g e
b. In case of ActionScript 3.0 over close button (e.g. closeBtn) must be
defined following action:
import flash.net.nAVIgateToURL;
import flash.net.URLRequest;
import flash.net.URLVariables;
var
adzamknij:String=root.loaderInfo.parameters.adzamknij;
closeBtn.addEventListener(MouseEvent.CLICK, onXClick);
function onXClick(e:MouseEvent) {
var targetURL:URLRequest=new URLRequest(adzamknij);
nAVIgateToURL(targetURL,"_self");}
5. Personalized ads
In case of personalized ads the creative should contains action "login":
for AS2:
var login:String;
forAS3:
var login:String = root.loaderInfo.parameters.login ?
root.loaderInfo.parameters.login : "Witaj!"
so that the "Witaj" (welcome) inscription could be displayed (in case of lack
of login).
6. CPU load
a. Any advertisement cannot slow the system performance to the extent that
it impedes the functioning of other applications. The CPU load is determined
on a standard PC - 2.0 GHz processor with Flash Player v. 8.0 installed.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
15 | P a g e
b. The maximum CPU load of ads constantly displayed on the webpage
(banners, Skyscrapers, Rectangles – standard, scrollable and expandable
etc.) cannot exceed 30% on a standard processor specified in point 9.
c. The maximum CPU load of closable ads displayed on the webpage
(Toplayers, Brandmarks, E-Spots, etc.) cannot exceed 40% on a standard
PC.
d. A temporary increase of CPU load of standard processor specified in point 9
above is acceptable up to 60% for ads constantly displayed on the webpage
and up to 80% for the closable ads, only if it lasts maximum once for 2
seconds per 10 seconds animation loop.
7. CPU load optimization
a. a. Factors increasing the CPU load are:
• vector objects animation of complex shapes (a large number
of nodes);
• the blur, gradients and shadows effects;
• too high frame rate - 18fps is sufficient for optimal perception
of creation;
• too many animated sequences between the layers displayed
at the same time;
• script generates an event set to random (eg. fog, rain);
• animated sequencesformatplaced in the creation / imported
files (eg. Jpeg, png, etc.);
• imported graphics scaled for a long time;
b. Many actions onClipEvent(enterFrame)running at the same time: actions
onEnterFrame or onClipEvent(enterFrame) are run periodically on every
frame of the movie. If Flash is of 25 frames per second (fps), the script is
being run 25 times per second. In most cases such frequency is not needed
and onEnterFrame is used unnecessarily. Much better effects may be
achieved by using setInterval, function, than by the frequency of running
the script may be set at for example 2 times per second. It is a common
fault to let the script run, even if its function is already performed. It
induces unnecessary CPU load.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
16 | P a g e
c. Animation of complicated vector shapes: vector shapes containing a great
number of vertexes – over 100. Usually, such vector objects should be
exported to a bitmap and reimported. Higher efficiency is guaranteed.
d. Animation of objects of many gradients: It results from the point "b". The
object with gradient filler is complicated if it has more than 30 vertexes.
e. Simultaneous animation of many objects: in practice, simultaneous
animation of 6-7 objects may result in a noticeable decrease of efficiency.
f.
Excessive using of Alpha effect: it concerns the multiple overlapping of
partially transparent elements. The player must render every element in
sequence in every frame and calculate the average transparency even if the
elements are static. Similarly as in the point "b" good results may be
achieved by converting the object into a bitmap.
HTML5 advertisements
1. General rules
a. Due to its diversity HTML5 source codes are subject to prior revision and
approval by the Publisher. All materials should be delivered at least 5
businessdays before start of the campaign.
b. HTML5 guidance for ad designers and creative technologist is available
HERE.
c. Creatives must comply with the requirements described in the particular ad
formats specifications. All elements cannot interfere with the Publisher
websites or other advertising.
d. HTML5 is not supported by Internet Explorer 8 and earlier. Campaign
delivery will be excluded on these browsers.
e. The Publisher does not provide HTML5 interaction measurement for Rich
Media. All that kind of measurement should be carried out on theAdvertiser
side.
f.
Measurement point for AdImpression is the first loaded element of the
advertisement.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
17 | P a g e
g. For expandable ads, display ads containing video or other custom ads, the
Publisher reserve the right to add additional requirements before start of
the campaign delivery.
2. Code source
a. HTML5 code elements are: one HTML file, script library (JavaScript), unique
name files with style sheets (CSS3), graphics and optional video or Rich
Media elements. All elements have to be sent together as ZIP file.
b. Subfolder structure is not allowed.
c. All
code
elements
should
be
hosted
at
Partner’s
servers
e.g.
Sizmek/Doubleclick or all should be hosted at the Publisher servers.
d. Due to optimizing reasons, the Publisher reserves the right to save 3’rd
party Partner’s script library on the Publisher’s servers. JavaScripts library
can be downloaded only once, at first ad appearance (for the further
delivery the JS Library should be cached in browser memory).
e. Creative file size limit is 2 times higher (limited time offer) from the
standard (does not include JacaScript libraries). In this case, the Advertiser
must prepare the so-called preloader (not applicable layer forms).
Preloader is lightfile size graphics, which is loaded as the first element of
creative, showed to users before main advertisement.
f.
If creative file size limit is up to 2 times higher (limited time offer) from the
standard (including JavaScript libraries), the Advertiser does not have to
prepare preloader.
g. Creatives should be compliant with responsive web design.
h. Creatives cannot use jQuery libraries.
i.
Code has to support Friendly IFrame.
j.
Code has to support the Publisher’s counting metrics e.g. clickTAG or
JavaScript function in code compiling system.
k. Close buttons “ZAMKNIJ X” should be send as separate file and set on
creatives by the Publisher.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
18 | P a g e
3. Click action
Creatives should be delivered in HTML file embed inside IFrame element. The file is
transferred as SRC parameter of that element. Clicks with adserver’s macros are
transferred to creative’s source as a GET parameter. From URL should be
separated parts containing parameters. After that,parameters should be separated
into key and parameter value (parameters should be transferred after “?” or “#”
sign).
a. Code’s sample:
var params = {};
window.location.href.replace(/[?#&]+([^=&]+)=([^&]*)/gi,
function(m,key,value) { params[key] =
decodeURIComponent(value);});
var clickTag = (params['click'] === undefined) ?
'http://onet.pl' : params['click'];
b. Code’s sample for multiclick action:
var clickTag = (vars['click'] === undefined)
? 'http://onet.pl' : vars['click'];
var clickTag1 = (vars['click1'] === undefined) ?
'http://onet.pl' : vars['click1'];
var clickTag2 = (vars['click2'] === undefined) ?
'http://onet.pl' : vars['click2'];
Important notes:
In case when the Advertiser converts the creative directly from Flash file and
using Swiffy tool, there is no need to use code placed above. Properly prepared
Flash creative automatically downloads the necessary GET parameters.
a. Example:
on (release)
{
getURL(_root.click, "_blank");
}
IMPORTANT:
Javascript:window.open(window.clickTag)function
embedding click action.
cannot
be
used
for
4. Expand/Collapse action
If creative uses expand/collapse action there should be defined corresponding
actions by specific javascript codes:
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
19 | P a g e
a. To expand:
window.parent.postMessage(‘adrozwin’, ‘*’);
b. To collapse:
window.parent.postMessage(‘adzwin’, ‘*’);
5. Close action
If the creative uses close function, in click event of that element the following
action should be triggered:
window.parent.postMessage(‘close’, ‘*’);
6. Video Materials
a. Video: up to 25 fps.
b. Video file size: up to 1.5 MB.
c. File format: MP4, WEBM or OGV.
7. Recommended tools
a. Adobe Flash CC.
b. CREATEJS libraries.
8. CPU load
a. Any advertisement cannot slow the system performance to the extent that
it impedes the functioning of other applications. The CPU load is
determined on a standard PC with 2.0 GHz processor.
b. The maximum CPU load of ads constantly displayed on the webpage
(banners, Skyscrapers, Rectangles – standard, scrollable and expandable
etc.) cannot exceed 30% on a standard processor.
c. The maximum CPU load of layer(closeable) ads cannot exceed 40% on a
standard processor.
d. A temporary increase of CPU load of standard processor is acceptable up to
60% for ads constantly displayed on the webpage and up to 80% for the
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
20 | P a g e
closable ads, only if it lasts maximum 2 seconds and appears only once per
10 second animation loop.
HTMLadvertisements
1. HTML code cannot exceed 3 kB.
2. Advertisement should contain up to two graphic files (images).
3. HTML forms should use „GET” method.
4. Due to its diversity HTML source codes are subject to prior revision and
approval by the Publisher.
5. HTML source code cannot contain tags:
<HTML><head></head><body></body></HTML>.
DHTML/JavaScriptadvertisements
1. Scripts altering browser window size and position are forbidden.
2. Interaction tracing scripts are forbidden.
3. JavaScript code should not exceed 3 kB.
4. Advertisement should contain up to 2 graphic files (images).
5. Formsmustuse „GET” method.
6. Because of code diversity, all JavaScript codes are subject to prior revision and
approval by the Publisher.
7. Source code cannot directly handle global events. e.g. window.onload. Instead
they can be replaced byonet(„onPageLoad”, „kod do wykonania”).
8. Source code cannot contain tags:
<HTML><head></head><body></body></HTML>tags.
Image advertisements
Acceptable file formats: GIF, JPG or PNG.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
21 | P a g e
Rich Media advertisements
1. Rich Media ads, which file size exceeds standard limits can be displayed only if
using polite download. It should contain initial ad, which meets standard
formats requirements and appears onload. Additional elements can be
downloaded after displaying initial ad.
2. Maximum file size of files that can be downloaded without user’s action is
300kB.
3. If the file size of files exceed 300kB, user’s action is necessary to start
downloading (click or mouseover). Information “kliknij, żeby zobaczyć więcej"
(click to open), “pokaż więcej" (show ad), "najedź, aby rozwinąć" (mouseover
to expose) etc. is required.
4. CPU load:
a. The maximum CPU load of Rich Media ads cannot exceed 40% on a
standard processor. A temporary increase of CPU load of standard
processor is acceptable up to 80%, only if it lasts lasts maximum 2 seconds
and appears only once per 10 second animation loop.
b. The CPU load is determined on a standard PC - 2.0 GHz processor with
Flash Player v. 8.0 installed.
Formats of standard ad products
product
dimension [px]
expand dimension
format
HTML5 format
[px]
(expand ads – SWF
size
(click or mouseover)
and HTML 5 only)
[kB]
Other formats
file size [kB]
Inpage ads
billboard
750x100
750x200
double billboard
750x200
750x300
triple billboard
750x300
750x600
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
150
40
150
50
150
60
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
22 | P a g e
wideboard
950x200
950x300
responsive wideboard
1150x235
-
double wideboard
950x300
Not standard
navibox****
300x250
600x250
halfpage
300x600
600x600
skyscraper
160x600
320x600
rectangle
300x250
-
wallpaper
1260x600
-
gigaboard*
750x100
750x200
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
150
60
150
60
150
60
150
40
150
60
150
40
150
40
200
100
150
40
Over-the-page ads
toplayer
do 100%
-
HTML 5, SWF
300
60
XHTML
do 100%
-
HTML 5, SWF
300
300
20/60
10/30
150
40
150
60
150
70
150
80
150
60
150
80
200
90
200
100
Flat Fee
sponsorship box
single homepage panel (right)**
double homepage panel (right)**
triple homepage panel (right)**
300x60
min. 288x88
max. 500x152
min. 288x176
max. 500x304
min. 288x264
max. 500x456
quadruple homepage panel
min. 288x352
(right)**
max. 500x608
single homepage panel (left)
double homepage panel (left)
triple homepage panel (left)
quadruple homepage panel (left)
min.678x77
max.1315x150
min.678x154
max.1315x300
min.678x232
max.1315x450
min.678x310
max.1315x600
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
300x250
770x440
770x440
770x440
770x440
-
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
HTML5, GIF, PNG,
JPG, SWF
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
23 | P a g e
gigapanel 1
1260x600
min.1260x300
gigapanel 2
HTML5, GIF, PNG,
-
JPG, SWF
HTML5, GIF, PNG,
-
max.1260x600
JPG, SWF
200
100
200
100
*Gigaboard is displayed only in packages: Onet Impact Max, Onet Impact, Onet Impact Max Bis, Onet
Impact Max Multiday and only at first impression. Wideboard 950x200 px is displayed on the other two
impressions.
**Panels on right column may be expandable to minisite
HTML5
Additional information about HTML5 creatives are in the section relating to general
HTML5 advertisements terms.
Over-the-page ads
Toplayer
1. Dimension: 100% of the browser window;file size up to 60 kB.
2. Impression time: up to 15 sec. In exception of Rich Media ads, time limit
ceases if user interacts with the ad which justifies staying on the website (e.g.
watching video ad, playing game, etc.)
3. If
the
advertisement
contains
transparent
background,Loop
should
be
unchecked in Publish Settings: Playback options and Transparent Windowless
chosen in HTML: Window Mode tab when exporting the advertisement to SWF
file.
4. Closing ad is provided by action:
getURL(_root.adzamknij, "").
on (release
)
{
getURL(_root.adzamknij, "");
}
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
24 | P a g e
5. In top right corner should be „ZAMKNIJ" (close) button of minimal font size 20
px and button size 50x20 px.
6. HTML5
a. File size: up to 150 kB.
b. Additional information about HTML5 creatives are in the section relating
to general HTML5 advertisements terms.
Fullpage Toplayer
1. Dimension: 100% ofthe browser window;file size up to 60 kB.
2. Impression time: 15 sec. In exception of Rich Media ads, time limit ceases if
user interacts with the ad which justifies staying on the website (e.g. watching
video ad, playing game, etc.).
3. The advertisement will
be displayed only when precaching process is
completed.
4. The creative should not contain bitmaps because of scaling problems.
5. The creative in first animation frame must contain loader:
(loader):
{
} while (GetBytesLoaded < GetBytesTotal)
tellTarget("_root")
{
getURL(otworz, "");
play();
} // end of tellTarget
6. Closing ad is provided by defining the action:
getURL(_root.adzamknij, ""):
on (release)
{
getURL(_root.adzamknij, "");
}
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
25 | P a g e
7. In top right corner should be „ZAMKNIJ" (close) sign of minimal font size 20 px
and minimal button size 50x20px.
8. HTML5
a. File size: up to 150 kB.
b. Additional information about HTML5 creatives are inthe section
relating to general HTML5 advertisements terms.
XHTML
1. Dimension: up to 100% of browser window;file size up to 300 kB (creative is
rendered by the Publisher inaccordance with scenario and materials provided
by the Advertiser).
2. The Creative should be prepared in AS2. AS3 is acceptable after the Publisher
agreement.
3. Materials which must be delivered:
a. Script in Word or Power Point file format.
b. Complete visualisation of animation which is compatible with the script - file
format: SWF (Flash).
c. Sources with elements of creation - file format: FLA (Flash).
d. Fonts.
e. Code and URL.
4. If advert covers webpages content maximal emission time is up to 15 sec. In
exception of Rich Media ads, time limit ceases if user interacts with the ad
which justifies staying on the website (e.g. watching video ad, playing game,
etc.) After over-the-page emission, ad displays as one of banner formats
(Billboard, Double Billboard, Wideboard orDoubleWideboard).
5. In top right corner should be „ZAMKNIJ" (close) sign of minimal font size 20 px
and minimal button size 50x20px.
6. All materials should be delivered at least 5 business days before the start of
campaign.
7. HTML5
a. File size: up to 500 kB.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
26 | P a g e
b. Additional information about HTML5 creatives are inthe section relating
to general HTML5 advertisements terms.
Video Back Layer
1. Video Back Layer consist of Billboard (750x100px, up to 40 kB), Double
Billboard (750x200px, up to 40 kB), Wideboard (950x200px, up to 60kB)
orDouble Wideboard (950x300px) initial adand non-invasive video movie which
displays as webpage’s background in the entire browser window.
2. After user mouseover the creative video ad appeals on top site layer in full
browser window and video is started from the beginning with sound.
3. The creative is made in Flash technology, therefore both of Video Back Layer
creatives could contains animated elements.
4. Depending on the scenario, video could be scaled in the background.
5. In top right corner should be „ZAMKNIJ" (close) button of minimal font size 20
px and button minimal size 50x20px.
6. All materials should be delivered at least 3 business days before the start of
campaign.
Deliverables
a. Initial ad should be prepared according to specification of Billboard, Double
Billboard, Wideboard or Double Wideboard.
b. There should be also video movie (in good quality) delivered. File format:
MPEG, AVI, WMV, MOV, GT orMP4.
c. Materials should meet following requirements:

size: 1280x720px,

container: MP4 – video codec: h264,

audio codec: AAC, 128 kbps, stereo,

normal sound level : -18 dBfs, maximal level: -10 dBfs,

maximal bitrate: ~10mbps,

minimal frames per second: 20,

video ratio (width/height): 16 do 9.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
27 | P a g e
d. Tracking tags, if present.
e. Redirect URL.
Floor Ad
1. Floor Ad is displayed over the webpage content aligned to bottom of the
browser window.
2. Size:
a. Height 300px.
b. Width: 100% of browser window width (for active ad content width: max
950px, the rest is reserved for margins).
3. File size up to 60kB.
4. Impression time – 15 sec. In exception of Rich Media ads, time limit ceases if
user interacts with the ad which justifies staying on the website (e.g. watching
video ad, playing game, etc.)
5. In top right corner should be „ZAMKNIJ(close)” sign (of minimal font size 20
px) and „X” button (of minimal size 50x20px).
6.HTML5
a. File size up to 150 kB.
b. Additional information about HTML5 creatives are in the section
relating to general HTML5 advertisements terms.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
28 | P a g e
Home page special advertising formats
Day Sponsorship
1. Advertisement is not scalable. It is always 60 px height, regardless of the
resolution of the screen, and width is always 100% of the browser window.
2. Creative area is variable, from 980x60 px to 1920x60 px in base version
andfrom 980x300 px to 1920x300 px in expanded version.
3. Day Sponsorship advertisement can be expandable.
4. The creative must be prominently markedas “SPONSOR DNIA” (Sponsor of the
day). It is added by theAdvertiser in the graphic file,always in the top left
corner of the creative.
Day Sponsorship - base version
1. The creative should have up to:

one consistent design element,

one slogan,

one logotype of the Advertiser or alternative product image (second
option is available only after consultation with the Publisher).
2. Slogan placed on the creation has to be in a range of 10 to 40 px height.
3. The creative shall not present website addressnor contact details of the
Advertiser.
4. In left corner of the creation there always have to be "SPONSOR DNIA"
(Sponsor of the day) inscription. The inscription must be legible and contrast should be clearly different from the background on which it is located. Minimal
font size of the inscription is 9 px.
5. The creative area intended for slogan and the Advertiser’s brand image is
always 840x60 px size. The area is measured from the top left corner of the
Homepage, according to attached scheme.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
29 | P a g e
6. Field beyond the left and right advertising area should be completed
withcomplementary graphics or a consistent background, without amain
advertising message.
7. It is not allowed to use operational elements whose function resulting from a
form, inscription or convention is incompatible with their message or business
in a confusing way, e.g. the expand button ("ROZWIŃ") have to expand the
creative and have not instead lead to the Advertiser website.
Day Sponsorship - Expanded version
1. The creative in base version should contain expand button ("ROZWIŃ").
Expanded creative should have close ("ZAMKNIJ X"),collapse ("ZWIŃ") or other
of the same meaning button, which actually closes/collapses the unit.
2. The creative is based on push-down scheme, which means that it pushes down
the whole content of the Homepage.
3. The creative have to be marked by "SPONSOR DNIA" inscription, in the same
way as base version.
4. Expanded creation is unscalable and covers the area of 840x300 px size,
according to attached scheme
5. Field beyond the left and right advertising area should be completed by
supplementary
graphics
or
a
consistent
background,
without
an
main
advertising message.
6. The expand "ROZWIŃ" and collapse "ZWIŃ" buttons are placed by the
Publisher, on the top right Homepage corner. The Advertiser has to deliver two
separate buttons files.
7. Expanded creation can obtain:

static graphic,
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
30 | P a g e

video player,

photo gallery,

flash animation.
There are no limitations on size of slogans or logotypes.
Deliverables
1. Base version:one JPG or PNG graphical file of 1920x60 px size and up to 60 kB
file size (including the button if creation is prepared for expanded version). The
creative
area
for
advertisement
message,
graphical
elements
and
the
Advertiser’s brand image have to appear on area takes up to 840x60 px,
according to attached schema.
2. Expanded version: one graphical file 1920x360 px, the first one same as base
version mentioned above and second, expanded one (JPG, PNG, SWF) in size
of 1920x300 px and 200 kB file size, with taking into account original creative
area in size up to 840x60 px.
3. Expanded SWF version :

One graphical file of 1920x360 px size, which include base, 60 px
height version and 300 px backfile. According to schema mentioned
above,

One SWF file of 1920x300 px size, prepared according to guidelines
of expanded version.
4. Expanded version needed also expand "ROZWIŃ" and collapse "ZWIŃ"
separated buttons files. Acceptable file formats: JPG, PNG in size of 120x40 px.
5. Materials for the creative are expected in PSD format (on layers) with attached
fonts.
6. In case of expanded creative with video player, gallery or flash animation
contained, the Advertiser has to deliver SWF files with FLA source files and
attached fonts.
7. The creative with video ad attached have to be delivered with original
advertisement in AVI, MPEG, MOV or MP4 format. The Publisher based on the
source material converts videos to FLV format.
8. Tracking codes, if present.
9. Redirect URL.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
31 | P a g e
All materials must be delivered at least 3 business days before the start of
campaign.
Gigapanel
1. The ad is scalable, which means it automatically resizes itself while keeping its
overall aspect ratio, regardless of the resolution of the screen.
2. The size of the ad for the default page width and for the resolution of the
screen of 1366 px is 1260x600 px.
3. Gigapanel
is prominently marked as "REKLAMA". Above the ad a button
„PRZEWIŃ” (SCROLL DOWN) is added, so that the webpage may be scrolled
down by a user to the content below the ad.
Deliverables
1. Dimension: 1260x600 px.
2. File type: SWF, JPG, PNG orGIF.
3. File size: up to 100 kB.
4. Minimal displayed dimension of the ad is 980x466 px for the resolution of 1024
px – please check the readability of the creative after resizing the window down
to this resolution.
5. Source file: FLA or PSD.
6. Gigapanel is scalable so SWF files should be exported without setting the
parameter scale=”no Scale”.
7. Backfill image (JPG or GIF) for the SWF creative.
8. Tracking codes, if present.
9. Redirect URL.
10.Creative must be submitted no later than 3 business days prior to campaign
launch.
11.HTML5
a. File size up to 200 kB.
b. Additional information about HTML5 creatives are in the section relating
to general HTML5 advertisements terms.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
32 | P a g e
Panel
Right column Panel
1. The ad is scalable, which means it automatically resizes itself while keeping its
overall aspect ratio, regardless of the resolution of the screen.
2. There are 4 types of right column panel available:
a. Single Panel
The size of the ad for the default page width and for the resolution of the
screen of 1366 px: 360x110 px.
b. DoublePanel
The size of the ad for the default page width and for the resolution of the
screen of 1366 px: 360x220 px.
c. Triple Panel
The size of the ad for the default page width and for the resolution of the
screen of 1366 px: 360x330 px.
d. Quadruple Panel
The size of the ad for the default page width and for the resolution of the
screen of 1366 px: 360x440 px.
Deliverables
1. Single Panel
a. Dimension: 500x152 px.
b. File type: SWF, JPG, PNG orGIF.
c. File size: up to 40 kB (up to 80 kB for HTML5).
d. Minimal displayed dimension of the ad is 288x88 px for the resolution of
1024 px – please check the readability of the creative after resizing the
window down to this resolution.
2. Double Panel
a. Dimension: 500x304 px.
b. File type: SWF, JPG, PNG orGIF.
c. File size: up to 60 kB (up to 120 kB for HTML5).
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
33 | P a g e
d. Minimal displayed size of the ad is 288x176 px for the resolution of 1024 px
– please check the readability of the creative after resizing the window
down to this resolution.
3. Triple Panel:
a.
Dimension: 500x456 px.
b.
File type: SWF, JPG, PNG orGIF.
c.
File size: up to 70 kB (up to 140 kB for HTML5).
d.
Minimal displayed size of the ad is 288x282 px for the resolution of 1024
px – please check the readability of the creative after resizing the window
down to this resolution.
4. Quadruple Panel:
a.
Dimension: 500x608 px.
b.
File type: SWF, JPG, PNG orGIF.
c.
File size: up to 80 kB (up to 160 kB for HTML5).
d.
Minimal displayed size of the ad is 288x376 px for the resolution of 1024
px – please check the readability of the creative after resizing the window
down to this resolution.
5. Source file: FLA or PSD.
6. Panel is scalable so SWF files should be exported without setting the parameter
scale=”no Scale”.
7. Backfill image (JPG or GIF) for the SWF creative.
8. Tracking codes, if present.
9. Redirect URL.
10.Creative must be submitted no later than 3 business days prior to campaign
launch.
11.In case of publishing the advertisement from 3rd party adserver, the creative
must be prepared according to a different technical specification. Please contact
us for details.
Unscalable Panel
1. Optionally the right column panel may be unscalable. We display 3 different
size panels for three different ranges of resolution and the browser window
width.
2. Single Panel:
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
34 | P a g e

287x100 px for the browser window width 1024-1280 px,

360x100 px for the browser window width 1281-1600 px,

455x100 px for the browser window width 1601-1920 px.
3. Double Panel:

287x200 px for the browser window width 1024-1280 px,

360x200 px for the browser window width 1281-1600 px,

455x200 px for the browser window width 1601-1920 px.
4. Triple Panel:

287x300 px for the browser window width 1024-1280 px,

360x300 px for the browser window width 1281-1600 px,

455x300 px for the browser window width 1601-1920 px.
5. Quadruple Panel:

287x400 px for the browser window width 1024-1280 px,

360x400 px for the browser window width 1281-1600 px,

455x400 px for the browser window width 1601-1920 px.
6. Panel is vertically centered in the right column.It fits the column only for the
narrowest browser window width in each range. When the scalable Homepage,
the left and right margins appear.
Deliverables:
1. Single Panel – 3 creatives, up to 40 kB (up to 80 kB for HTML5) each:

287x100 px,

360x100 px,

455x100 px.
2. Double Panel – 3 creatives, up to 60 kB (up to 120 kB for HTML5) each:

287x200 px,

360x200 px,

455x200 px.
3. Triple Panel – 3 creatives, up to 70 kB (up to 140 kB for HTML5) each:

287x300 px,

360x300 px,

455x300 px.
4. Quadruple Panel – 3 creatives, up to 80 kB (up to 160 kB for HTML5) each:

287x400 px,
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
35 | P a g e

360x400 px,

455x400 px.
5. File type:SWF, JPG, GIF orPNG.
6. Backfill image (JPG or GIF) for the SWF creative.
7. Tracking codes, if present.
8. Redirect URL.
9. Creative must be submitted no later than 3 business days prior to campaign
launch.
10.HTML5
Additional information about HTML5 creatives are inthe section relating to
general HTML5 advertisements terms.
Left column Panel
1. The ad is scalable, which means it automatically resizes itself while keeping its
overall aspect ratio, regardless of the resolution of the screen.
2. There are 4 types of left column panel available:
a. Single Panel
The size of the ad for the default page width and for the resolution of the
screen of 1366 px: 840x96 px.
b. DoublePanel
The size of the ad for the default page width and for the resolution of the
screen of 1366 px: 840x192 px.
c. Triple Panel
The size of the ad for the default page width and for the resolution of the
screen of 1366 px: 840x288 px.
d. Quadruple Panel
The size of the ad for the default page width and for the resolution of the
screen of 1366 px: 840x384 px.
Left column panels appear in three different sections of the Homepage.
Deliverables
1. Single panel
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
36 | P a g e
a. Dimension: 1315x150 px.
b. File type: SWF, JPG, PNG orGIF.
c. File size: up to 60 kB (up to 120 kB for HTML5).
d. Minimal displayed dimension of the ad is 678x77 px for the resolution of
1024 px – please check the readability of the creative after resizing the
window down to this resolution.
2. Double panel
a. Dimension: 1315x300 px.
b. File type: SWF, JPG, PNG orGIF.
c. File size: up to 80 kB (up to 160 kB for HTML5).
d. Minimal displayed size of the ad is 678x155 px for the resolution of 1024 px
– please check the readability of the creative after resizing the window
down to this resolution.
3. Triple panel:
a. Dimension: 1315x450 px.
b. File type: SWF, JPG, PNG orGIF.
c. File size: up to 90 kB (up to 180 kB for HTML5)
d. Minimal displayed size of the ad is 678x232 px for the resolution of
1024 px – please check the readability of the creative after resizing the
window down to this resolution.
4. Quadruple panel:
a. Dimension: 1315x600 px.
b. File type: SWF, JPG, PNG orGIF.
c. File size: up to 100 kB (up to 200 kB for HTML5).
d. Minimal displayed size of the ad is 678x310 px for the resolution of
1024 px – please check the readability of the creative after resizing the
window down to this resolution.
5. Source file: FLA or PSD.
6. Panel is scalable so SWF files should be exported without setting the parameter
scale=”no Scale”.
7. Backup image (JPG or GIF) for the SWF creative.
8. Tracking codes, if present.
9. Redirect URL.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
37 | P a g e
10.Creative must be submitted no later than 3 business days prior to campaign
launch.
11.In case of publishing the advertisement from 3rd party adserver, the creative
must be prepared according to a different technical specification. Please contact
us for details.
Unscalable Panel
1. Optionally the left column panel may be unscalable. We display 3 different size
panels for three different ranges of resolution and the browser window width.
2. Single Panel:

675x100 px for the browser window width 1024-1280 px,

840x100 px for the browser window width 1281-1600 px,

1065x100 px for the browser window width 1601-1920 px .
3. Double Panel:

675x200 px for the browser window width 1024-1280 px,

840x200 px for the browser window width 1281-1600 px,

1065x200 px for the browser window width 1601-1920 px.
4. Triple Panel:

675x300 px for the browser window width 1024-1280 px,

840x300 px for the browser window width 1281-1600 px,

1065x300 px for the browser window width 1601-1920 px.
5. Quadruple Panel:

675x400 px for the browser window width 1024-1280 px,

840x400 px for the browser window width 1281-1600 px,

1065x400 px for the browser window width 1601-1920 px.
6. Panel is vertically centered in the leftcolumn. It fits the column only for the
narrowest browser window width in each range. When the scalable the
Homepage increases, the left and right margins appear.
Deliverables:
1. Single Panel – 3 creatives, up to 60 kB (up to 120 kB for HTML5) each:

675x100 px,

840x100 px,

1065x100 px.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
38 | P a g e
2. Double Panel – 3 creatives, up to 80 kB (up to 160 kB for HTML5) each:

675x200 px,

840x200 px,

1065x200 px.
3. Triple Panel – 3 creatives, up to 90 kB (up to 180 kB for HTML5) each:

675x300 px,

840x300 px,

1065x300 px.
4. Quadruple Panel – 3 creatives, up to 100 kB (up to 200 kB for HTML5) each:

675x400 px,

840x400 px,

1065x400 px.
5. File type:SWF, JPG, GIF orPNG.
6. Backfill image (JPG or GIF) for the SWF creative.
7. Tracking codes, if present.
8. Redirect URL.
9. Creative must be submitted no later than 3 business days prior to campaign
launch.
10.HTML5
Additional information about HTML5 creatives are in the section relating to general
HTML5 advertisements terms.
Weather Widget branding
Deliverables
1. Size: 155x25 px. Responsive format.
2. File type: JPG, PNG orstatic GIF.
3. File size: up to 15 kB.
4. Creative must be submitted no later than 3 business days prior to campaign
launch.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
39 | P a g e
Advertising link
1. Length:up to 32 characters including spaces.
2. It can’t contain capital letters.
3. Link will be labeled with advertisement "REKLAMA" sign.
Live Transmission Sponsorship – Onet.pl homepage
There are three ad formats availible in Live Transmission Sponsorship:
1. News player sponsorship:
1. Size: 500x60px
2. Weight: 25 kb
3. Format: .jpg
Additional comments: The information about transmission’s sponsorship must be
included on the creation. Examples:
- "Program is sponsored by"
- "Watching live thanks to"
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
40 | P a g e
- "Broadcasts sponsored by"
2. Best of Onet player sponsorship:
a. Size: 1315x60px
b. Weight: 50 kb
c. Format: .jpg
Additional comments: The information about transmission’s sponsorship must be
included on the creation. Examples:
- "Program is sponsored by"
- "Watching live thanks to"
- "Broadcasts sponsored by"
3. Widget player sponsorship
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
41 | P a g e
a. Size: 1920x80px
b. Weight: 80 kb
c. Format: .jpg
Additional comments: The information about transmission’s sponsorship must be
included on the creation. Examples:
- "Program is sponsored by"
- "Watching live thanks to"
- "Broadcasts sponsored by"
Onet section partner
1. Size: 150x20 px. Creative consists only client’s logo.
2. File type: JPG, PNG or static GIF.
3. File size: up to 15 kB.
4. Creative must be submitted no later than 3 business days prior to campaign
launch.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
42 | P a g e
Footer ad
1. Size: 1920x600 px. Responsive format.
2. File type: JPG, PNG or static GIF.
3. File size: up to 100 kB.
4. Creative must be submitted no later than 3 business days prior to campaign
launch.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
43 | P a g e
Rich Media advertisements
Portrait
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
44 | P a g e
1. Maximal size: 300x1050px.
2. Module 1:
Module 1 is designed for logo.
a. Logo size: 270x40px.
3. Module 2:
Module 2 options:
a. Graphics:

size: 270x415px.
b. Gallery with carousel:

picture size: 270x415px.
c. Gallery with thumbnails (and thumbnails carousel):

thumbnail size: 60x60px,

picture size: 270x345px.
d. Gallery with thumbnails and expandable large picture:

thumbnail size: 60x60px.

large picture size: 270x345px,

expand picture size: 600x415px,

HTML code with container size: 270x415px.
4. Module 3 i 4:
Module 3 and 4options:
a. Graphics:

size: 270x200px.
b. Video:

size: 270x200pxwith expand up to 540x440px,

user initiated (click or mouseover) or without user-initiation and
muted as an option,

after initiation in the top right corner „expand icon” is visible,
which changes into collapse button upon rollover,

file size: up to 1,2 MB.
c. Zumi or Google maps (using Google map may cause additional payments
each time based on particular campaign parameters).
d. HTML code with container size:270x200px, which allows to include:

Social Media plug-ins (Facebook, Twitter, etc.),

forms,
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
45 | P a g e

probes,

polls,

quizzes,

hyperlinks,

Flash elements.
5. Module 5 - footer:
Module 5 is designed for imprint:
a. Graphics.

size: 270x35px.
b. Text or HTML code:

maximum characters amount (including spaces): 40.
Slider
1. Slider consists of initial ad displayed over-the-pageand page with ad content
appearing after users action.
2. Initial Ad (Slider Bar) is shown anchored to the bottom of the browser window
and in front of the publisher page content. If there is no user action Initial Ad
disappears after 15 seconds. A user click or mouseover triggers the publisher
page to slide to the left, revealing the Slider Content on the right. The Slider
Bar persists to enable retraction. A close "ZAMKNIJ X" button or clicking on the
Slide Back arrow will slide the Slider Content back to the right, bringing the
publisher content to its original position.
3. Initial ad:
a. Size:
 the Slider Bar width: 100% of the browserwindow width: 130px,
 Active Ad Content: 950px,
 the Slider Bar is anchored to the bottom of the browser window.
b. Technical requirements:
 file size: up to 40 kB,
 file format: FLA or SWF, Flash version 10.0 or earlier, AS2 or AS3,
 impression time: 15 sec. Animation can be looped,
 expand method: click or mouseover.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
46 | P a g e
 close button „ZAMKNIJ X”, must be present and clearly defined at all
times inthe top-right corner, and compatible with advertising on the
Publisher websites.
initial ad
4. Upon user click or mouseover, slider loads in the right margin of the page.
Slider pushes page content horizontally to the left:
a. Size:
 width: 950px + background 100% of the browser window,
 height: 550px,
 alignment to the bottom of the browser window. Displayed on the
layer under the slider bar.
b. Technical requirements:
 user initiation load file size: up to 300 kB,
 additional elements: up to 2 MB,
 file formats: FLA or SWF, Flash version 10.0 or earlier, AS2 or AS3,
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
47 | P a g e
 close button „ZAMKNIJ X”, must be present and clearly defined at all
times inthe top-right corner, and compatible with advertising on the
Publisher websites.
5. All materials should be delivered at least 5 business days before the start of
campaign.
slider
Minisite
1. The basic unit ad (single and double) is scalable, which means it automatically
resizes itself while keeping its overall aspect ratio, regardless of the resolution
of the screen.
2. Dimension for the default page width and resolution of 1366:

basic unit single: 330x100 px,
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
48 | P a g e

basic unit double: 330x200 px,

expanded unit: 870x400 px.
3. Basic unit expands downwards.
4. Basic units expands on user interaction – upon click on expand “ROZWIŃ”
button or upon mouseover the “NAJEDŹ, ABY ROZWINĄĆ" button placed within
the basic unit.
5. Minisite is collapsed upon click on “ZWIŃ” button.
Deliverables
1. The ad unit consists of two creatives – the basic unit (single or double right
column panel) and expanded unit.
2. Dimension:

basic unit single: 500x152 px.

basic unit double: 500x304 px.

expanded unit: 870x400 px.
3. File type: SWF, JPG, PNG orGIF.
4. Files size: up to 150 kB.
5. Scenario of the ad operation in Word or PowerPoint file format.
6. Source files: FLA or/and PSD.
7. For Minisites containing video – video file in AVI, MOV orMP4 file format.
8. Fonts.
9. Tracking codes, if present.
10.Redirection URL.
11.All creative assets must be delivered by the Advertiser no later than
5business days prior to campaign launch.
Video Advertisements
Pre Roll/Mid Roll(In-stream video ads)
1. Source files format: MPEG, AVI, MOV, MP4 orQT.
2. Source file for base video should be in the bestpossible quality. Maximalfile size
of sourcematerial is 0.5 GB.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
49 | P a g e
3. Based on original material send by theAdvertiser, the Publisher prepares
advertisement ready for display (i.e.compiled against the requirements of the
player and bandwidth).
4. Maximalimpression time is 30 sec.
5. Source material requirements:
a. Resolution: 1024x576px.
b. Normal sound level: -18 dBfs.
c. Max. sound level: -6 dBfs.
d. Bitrate: ~6 mbps.
e. Frames per second: 25.
6. Preferred video ratio (width/height) 16:9.4:3, 16:10 or 18:10 video can be
broadcasted, but movie material will be accompanied by black stripes on the
both sides of the player window.
7. Base video can be send to the Publisher FTP:
a. Host name: pftp.Onet.pl.
b. User and password will be sent by the Publisher advertisement office.
c. Base video source file can be also placed on the Advertiser’s FTP. In this
case the Advertiser should grant required accesses to the Publisher.
8. Pre roll on mobile devices and TV widgets: Emission of Pre Roll on mobile sites
and TV widgets has some limitations because of touch screen specific.
Redirecting user to the campaign landing page is not available while watching
video.When advertisement is being watched on the device-specific player
appearance and behavior of advertisement"REKLAMA" labelmay be different
from described in specification.
9. Video-campaigns realized on ROS Wideo or VOD - additional information:
a. Video ads in the Publisher’s websites are displayed on all type of devices,
including mobile and Smart TV.
b. Ads displayed on mobile devices or Smart TV etc. can’t redirect user to the
Advertiser web page.
c. There is a possibility to exclude campaign from being displayed on mobile
devices. Writing or e-mail request is necessary.
Interactive Pre Roll/Mid Roll(Interactive in-stream video ads)
1. Spot should be prepared in accordance with PreRoll/MidRoll specification above.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
50 | P a g e
2. Template provides ready-to-use button icons for interactive spot, such as:
Facebook, notebook (for the Advertiser websites), phone, GIFT box (for
contests websites), Twitterand YouTube.
3. Minimum of 1 and maximum of 5 additional expanding buttons can display in
spot. The Advertiser decides on number of used buttons.
4. Buttons can be placed on player left or right side (the Advertiser’s choice). In
exception of VOD and Bajki portal where buttons can be placed only on the
right side.
5. Buttons can be displayed with a time delay after video start. Delay is available
in range: 0-30 seconds (the Advertiser’s choice). Option is unavailable on VOD
and Bajki portal.
6. Materials needed for implementation:

main advertisement spot URL,

buttons (maximum of 5) URL,

labels for expanded buttons.
VOD and Bajki portal: up to 25 of characters including spaces, font: Georgia
Bold Italic,
Remaining portals: up to 20 of characters including spaces, font Georgia or
Georgia Bold Italic.
7. Transparency, font color and background color can be edited. Default settings:
transparency 0.8 (available options: 0, 0.1, 0.2, 0.3, 0.4, 0.5, 0.6, 0.7, 0.8,
0.9, 1); font color: black (#000000); background color: white (#ffffff).
8. Optionally the Advertiser can prepare custom-made button icons. Each icon
have to be 129 x 120 px and saved as PNG file.
9. Corners rounded on expanding side (depends on side of buttons placement): -4
px radius.
10.The Advertiser can provide custom font for expanding buttons. Font must be
embedded in file by Flash Professional software. Each time font must be
verified and approved by the Publisher. Basing on send materials the Publisher
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
51 | P a g e
prepares special font file. Maximal available number of characters including
spaces can change in such case.
VideoAd
1. 30 seconds advertising video spot (in case of video started by users click there
is no time limit, file must have up to 2 MB file size), embedded into a selected
in-page
graphic
advertisement
format,
(Billboard,
DoubleBillboard,
TtripleBillboard, Wideboard, DoubleWideboard, Navibox, Rectangle, Halfpage
orSkyscraper) or maximum 15 seconds advertising embedded into an over-thepage formats (Toplayer, Brandmarkk orE-Spot, in exception of Rich Media ads).
Time limit ceases if user interacts with ad.
2. The creative consists of ad movie and movie frame with control panel
comprising of play/stop, sound on/off controls and a progress indicator as
standard. The Advertiser determines the exact size and position of the movie
within the frame and, optionally, the additional elements (graphics, text) that
will be included in the ad area outside the movie. The Advertiser may prepare
his own version of the player.
3. VideoAd is broadcasted in Macromedia Flash Video technology, in three
different streaming qualities, depending on the user’s connection speed. Users
with slow connection (150 kbps) will see the backup GIF file instead of movie.
4. There are two possibilities of activation the VideoAd:
a. Video broadcasting starts immediately after the advertisement is loaded,
audio must be user initiated on click or mouseover.
b. Both video and audio broadcasting start after click or mouseover.
5. Advertiser can provide custom made skin for player.
6. Materials that must be delivered:
a. Video in AVI, MP4 or MPEG.
b. The Publisher adapts the delivered video material for emission.
c. VideoAd delivered by the Advertiser should be compressed by Sorenson
Squeeze (R)Software (http://www.sorensonmedia.com) to FLV format using
the 2-pass VBR method. The Advertiser should provide 3 versions of the
movie, for 3 different connections speed values:
 150K Stream – datarate up to 150kbps,
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
52 | P a g e
 300K Stream – datarate up to 300kbps,
 600K Stream – datarate up to600 kbps.
d. Skin elements are only accepted
as
FLA
source files prepared in
Macromedia Flash versions 10.0 and earlier with all fonts used. Skin file size
(after compiling it to SWF file) must not exceed 20 kB.
e. A substitute creative must be delivered (Flash), which will be served to
users with speed connection is lower than 150 kbps. For preparing the
substitute creative a technical specification for the adequate advertisement
is applicable. For instance, if the VideoAd is displayed in the area of a
Skyscraper, the Advertiser must deliver a substitute creative of 160x600
pixels, up to 40 kB, according to the technical specification for Skyscrapers.
7. The Publisher adapts the delivered video material to 3 different quality movies
adjusted to different speed connections: 150K Stream, 300K Stream, and 600K
Stream.
8. As the Publisher uses speed detection mechanism, video quality will be
adjusted to users connection speed. If the connection is too slow to broadcast
lowest quality video, substitute creative will be displayed.
Video Player branding - portal
1. Size:
a. Top bar 800x50px.
b. Bottom bar 800x100px.
2. File size: up to 60 kB.
3. File format: JPG, PNG orGIF.
4. Creative cannot be animated.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
53 | P a g e
Video Player branding - VOD
Please prepare both creatives for high and mobile version.
High resolution version:
1. Creative format (sheet): 1920x703px. The sheet contains the player 1017x572px
and the hole right column module 1541x572px
2. The top bar: 96px (106px with margin)
3. The sides width 189px (199px)
4. The bottom bar 25px (35px)
5. Minimal font - used in the creative: 16px
6. File size: up to 300Kb
7. File format: JPG, PNG, GIF. Creative cannot be animated
8. Please download the scheme here:
Additional information:
a.
The creative is scalable up to 1261px
b.
This unit is broadcasted on PC with resolutions higher than 1261px
c.
The Video Player is scalable thus the Publisher request to taking into account
that additional margins may occur between the creative and the player. The margins
of 10 px width should not contain relevant content of the advertising.
d.
For best visual results, the Publisher recommends fitting visual advertising
materials for the highest resolution of the site.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
54 | P a g e
Mobile version:
1. Top bar 1143x70px
2. Bottom bar 1143x140px
3. Minimal font - used in the creative: 14px
4. File size: up to 100Kb
5. File format: JPG, PNG, GIF. Creative cannot be animated
6. Please download the scheme here:
Additional information:
a. Your landing page has to by mobile frendly
b. This unit is not broadcasted on mobile with resolutions smaller than 320x165px
c. We display this unit on devices with smaller resolution than 1261px
d. The Video Player is scalable thus the Publisher request to taking into account that
additional margins may occur between the creative and the player. The margins of 5
px width should not contain relevant content of the advertising.
Video Player branding - onet.tv
Graphic creation is displayed around the Video Player. For the correct creative display,
the Advertiser has to prepare two formats: One for high resolution (PC) and one for
mobile devices resolutions. The creative change itself in a dynamic way, depending on
the actual user’s device screen resolution.
Unit for high resolutions (PC):
1. Dimension for the creative size: 1330x690 px.
2. Size of the Video Player inside the creative: 1045x578 px.
3. Top bar with margins height: 77 px.
4. Width of the sides with margins: 143 px.
5. Height of top bar with margins: 35 px.
6. The minimal font size used in the creative: 16 px.
7. The maximum file size: up to 300 kB.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
55 | P a g e
8. File formats: JPG, PNG or GIF.
9. The creative cannot be animated.
Additional info:
1. The creative is scalable up to 604x312 px.
2. This unit is broadcasted on PC with resolutions higher than 881 px.
3. The Video Player is scalable thus the Publisher request to taking into account
that additional margins may occur between the creative and the player. The
margins of 10 px width should not contain relevant content of the advertising.
4. For best visual results, the Publisher recommends fitting visual advertising
materials for the highest resolution of the site.
Video Player branding - mobile
1. Size:
a. Top bar 800x50 px.
b. Bottom bar 800x100 px.
2. File size: up to 60 kB.
3. File format: JPG
4. Creative cannot be animated.
Flat Fee Advertisements
Sponsorship
Sponsorship in properties:
Wiadomości, Biznes,Sport, Gry, Kobieta, Książki, Muzyka, Moto, Motocykle, Foto,
Facet, Film, Podróże, Poznajpolske,ProgramTV, Technowinki, StrefatajemnicWiem.
Sponsoring on websites: AutoŚwiat, Blog, Ektraklasa, Fakt24, Forbes, Newsweek,
PrzeglądSportowy, Sympatia, TopGear, Vumag, Zapytaj.
1. Sponsorship is scalable, which means it automatically resizes itself while
keeping its overall aspect ratio, regardless of the resolution of the screen.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
56 | P a g e
2. Dimension of sponsorship are changeable, from 1024x80 px to 1920x150 for
collapsed unit and from 1024x265 to 1920x500 px for expanded unit.
3. Minimal font size on the creative: 14 px.
4. Sponsorship may be expandable.
5. Sponsorship must be marked as “SPONSOR SERWISU” (service sponsor).
Sponsorships displayed in Wiadomości (News property) and Wiadomości
Lokalne (Local News property) must be marked as “PARTNER SERWISU”
(service partner). The creatives are marked by the Publisher.
6. Sponsorship may be accompanied by an additional advertisement – Intro. Intro
is available only along with the sponsorship and it must be frequency capped at
1user/week. We do not guarantee Intro will appear at first impression made by
a user on one day.
7. On pages with gallery displayed on a layer, the Sponsorship consists of a
scrollable 300x100 px Rectangle and a 10 px frame around the gallery layer.
The Rectangleis a layer module, always visible in the right bottom corner of the
gallery. The frame’s color is compatible with the Advertiser’s creative.
Base unit
1. Creative must include maximum of: one copy, one logotype or alternatively one
packshot and must not be overloaded with graphics. The packshot image must
be accepted by the Publisher.
2. Creative must not include website address nor phone number however it is
possible on the expanded unit.
3. Neither logotype nor packshot may be larger than logotype of the Publisher
property. Copy may not be smaller than 14 px and larger than 32 px.
4. The ad cannot mislead the user, i.e. they may not mimic or resemble system
dialogue boxes, error messages, simulate interactivity (i.e. drop down menus,
search boxes, etc.) without that functionality actually existing.
Expanded unit
1. Sponsorship may be expandable upon click on prominent expand button
“ROZWIŃ” or any other unambiguous one.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
57 | P a g e
2. Expanded sponsorship must have a prominent close button “ZWIŃ” or other of
the same meaning (e.g. ZAMKNIJ X”), which actually closes/collapses the unit.
3. Both “ROZWIŃ” and “ZWIŃ” buttons must be placed at the top right corner of
the creative.
4. The buttons are delivered by the Advertiser in two separate image files. The
buttons are placed on the creative by the Publisher. Within the area they are
placed, the Advertiser’s graphics must not appear.
5. Expanded unit is scalable, which means it automatically resizes itself while
keeping its overall aspect ratio, regardless of the resolution of the screen.
6. After expanding the additional content is displayed on a layer over the property
content.
7. After expanding the creative may incorporate static image, flash animation,
video or gallery. There are no limitations on the size of the Advertiser’s
logotype or copies.
Sponsorship with video
1. Video is allowed only after expanding the base unit.
2. Video may be played automatically after expanding the base unit. There are no
limitations on the time or size of the video.
Deliverables
General
1. Dimension: 1920x150 px.
2. Base unit (collapsed) file type: JPG or PNG.
3. File size: up to 200 kB.
4. Source file type: PSD.
5. Fonts used in the creative.
6. Tracking codes, if present.
7. Redirection URL.
8. All creative assets must be delivered by the Advertiser no later than 5 business
days prior to campaign launch.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
58 | P a g e
Expanded version
1. Dimension: 1920x500.
2. Base unit (collapsed) file type: JPG, SWG or HTML 5.
3. File size: JPG, SWF up to 200 kB; HTML5 up to 500kb.
4. Materials needed for implementation should be sent in PSD format (layers),
FLA or HTML5 package. You can find more details in the following
section:expanded version - additional deliverables.
5. Fonts used in the creative.
6. Tracking codes, if present.
7. Redirection URL.
8. All creative assets must be delivered by the Advertiser no later than 5 business
days prior to campaign launch.
Expanded version – additional deliverables
1. Buttons “ROZWIŃ" (expand) and “ZWIŃ” (collapse) in two separate image files
(JPG, PNG).Dimension: 200x65 px.
2. If extended unit include Fash animation, video player or photo gallery, SWF
files, FLA source files and font files must be provided.
3. If extended unit include video player, a video file (AVI, MPEG, MOV, MP4 720p
or 1080p) is required. The Publisher compresses the video to SWF file.
4. For HTML5 video should be included in the code. A video file (MP4, WEBM,
OGG) is required; weight up to 1.5 MB; the number of frames per
second: 25.
Sponsorship on gallery pages
1. Rectangle dimension: 300x100 px.
2. File types: SWF, JPG, PNG orGIF.
3. File size: up to15 kB.
4. Frame color in hex color code.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
59 | P a g e
Sponsorship with INTRO
1. Base unit: 950x550 px, file type SWF (file size up to 60 kB) or HTML5 (file size
up to 120 kB)
2. Extendedunit (fullscreen): 1920x1080 px, file type HTML5 (file size up to 500
kB)
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
60 | P a g e
A creative must be prepared including the size of the safe area, for which the visibility
is guaranteed on every screen resolution. Safe area, which is intended for slogan and
the Advertiser's brand image, is always placed on top of creative in size of 1920x665
px. Scheme below:
The field beyond thesafe area should be completed by complementary
graphics, without a main advertising message.
3. INTRO is displayed for maximum 10 seconds.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
61 | P a g e
Multiscreen sponsorship
Blog, BusinessInsider, Medonet, Onet.tv, VoD.
1. The creative must include maximum: one copy, one logotype or alternatively
one packshot and must not be overloaded with graphics. The packshot image
must be accepted by the Publisher.
2. The creative may be unexpandable (basic unit) or expandable.
3. The creative cannot include website address nor phone number however it is
possible on the expanded unit.
4. The creative cannot mislead the user, i.e. they may not mimic or resemble
system dialogue boxes, error messages, simulate interactivity (i.e. drop down
menus, search boxes, etc.) without that functionality actually existing.
5. Neither the Wallpaper nor the intro ad may be displayed together with the VOD
Sponsorship.
6. To be displayed properly the creative must be prepared in two versions - for
the desktop resolutions and for the mobile devices.
7. A version for high resolution monitors is broadcasts above 1000px resolution.
The minimum size to which the creation scales is 1000x78 px.
8. The top left corner of the creative (both basic and expanded unit) is dedicated
for the inscription "SPONSOR SERWISU". This is the protection area where the
Advertiser's branding elements must not appear.
Deliverables - version for desktop resolutions
1. Base unit dimension: 1920x150 px.
2. Expanded unit dimension: 1920x500 px.
3. Minimal font size: 14 px.
4. File size: JPG, SWF up to 300 kB, HTML5 up to 500kB.
5. Materials needed for implementation should be sent in PSD format (layers),
FLA or HTML5 package. You can find more details in the following section:
expanded version - additional deliverables.
6. Fonts used in creative.
7. Tracking codes if present
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
62 | P a g e
8. Redirection URL.
9. All creative assets must be delivered by the Advertiser no later than 5 business
days prior to campaign launch.
Expanded version – additional deliverables
1. Buttons “ROZWIŃ" (expand) and “ZWIŃ” (collapse) in two separate image files
(JPG, PNG). Dimension: 200x65 px.
2. If extended unit include Fash animation, video player or photo gallery, SWF
files, FLA source files and font files must be provided.
3. If extended unit include video player, a video file (AVI, MPEG, MOV, MP4 720p
or 1080p) is required. The Publisher compresses the video to SWF file.On the
basis of the video file delivered by the Advertiser, the Publisher produces three
video versions of the bitrate of 256, 400 and 800k Stream.
4. For HTML5 video should be included in the code. A video file (MP4, WEBM,
OGV) is required; weight up to 1.5 MB; the number of frames per
second: 25.
Deliverables - version for mobile devices
1. File dimension: 1024x160 px.
2. Minimal font size: 30 px.
3. File size: up to 50 kB.
4. File type: PNG, JPG.
5. Additional information:
a. Landing pages must be mobile-friendly.
b. The creative resizes itself to minimal dimension of 320x50 px.
c. The mobile version of sponsorship is displayed on mobile devices and other
devices of the resolution below 1000 px width.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
63 | P a g e
Plejada sponsorship
Sponsorship at other sites is displayed in a different way, according to individual
technical specifications, depending on the architecture of the site. On individual offer
please contact the Publisher’s Advertising Office.
1. Sponsoring consists of upper bar (intended to place the creation's main
elements) and sponsorship on the gallery sites.
2. The upper bar expands on a push down. Expanded creation may include: static
graphics, video player, photo gallery or any Flash animation. In addition there
is no size limit of the slogans or Advertisers logos.
3. Plejada exists in two versions - wide (1180px) and narrow (1030px). Creation
automatically adjusts to the width of the service while maintaining its height.
4. Sponsorship on the gallery sites has a form of advertising module 300x100 px
and the frame around the gallery. The frame is colored according to the
Advertiser's creation and has a width of 10 pixels.
Deliverables
General
Standard version
1. Unexpanded top bar size:
a. wide version: 1180x155 px; scheme here. Please do not put any
advertising slogans toward the safe area (“pole ochronne”),
b. narrow version: 1080x155 px; scheme here.
2. File format: JPG, PNG.
3. File size: 100 kB.
4. Fonts used in creative.
5. Tracking codes if present
6. Redirection URL.
7. Allcreative assets must be delivered by the Advertiser no later than 5 business
days prior to campaign launch.
Expanded version
1. Expanded top bar size:
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
64 | P a g e
a. wide version: 1180x310 px; scheme here. Please do not put any
advertising slogans toward the safe area (“pole ochronne”),
b. narrow version: 1080x310 px; scheme here.
2. File format: SWF (size to 200 kB), HTML5 (size to 300 kB).
3. Fonts used in creative.
4. Tracking codes if present
5. Redirection URL.
6. Allcreative assets must be delivered by the Advertiser no later than 5 business
days prior to campaign launch.
Expanded version – additional deliverables
1. Buttons “ROZWIŃ" (expand) and “ZWIŃ” (collapse) in two separate image files
(JPG, PNG). Dimension: 120x35 px.
2. If extended unit include Fash animation, video player or photo gallery, SWF
files, FLA source files and font files must be provided.
3. If extended unit include video player, a video file (AVI, MPEG, MOV, MP4 720p
or 1080p) is required. The Publisher compresses the video to SWF file.On the
basis of the video file delivered by the Advertiser, the Publisher produces three
video versions of the bitrate of 256, 400 and 800k Stream.
4. For HTML5 video should be included in the code.
A video file (MP4, WEBM,
OGV) is required; weight up to 1.5 MB; the number of frames per second: 25.
Gallery
1. Dimension: 300x100 px.
2. File type: SWF, JPG, PNG orGIF size up to 15kB, HTML5 size up to 30 kB
3. Frame color in hex color code.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
65 | P a g e
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
66 | P a g e
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
67 | P a g e
Mailboxsponsorship
LOGIN-PAGE SPONSORSHIP
Important:All elements of login-page sponsorship (creative, auditing and reporting
codes) should be provided by SSL server (URL must contain "HTTPS" protocol).
I.
BASIC login-page sponsorship
1. Sponsorship is a static graphic of 680x450 px.
2. File size: up to 50 kB.
Additional login-page sponsorship options
1. Sponsorship video:
a. User initiated, 30-second video placed as sponsorship.
b. Minimal resolution of video - 720x576 px (1280x720 px or higher is
suggested).
c. Source files formats: AVI, MPEG, MP4 or MOV (in case of prepared FLV file,
video bitrate should be 600 kbps).
d. Gallery with up to three video can be displayed.
2. Creatives rotation:
a. Sponsorship creatives can rotate randomly on each page view.
b. Maximum of three different creatives are possible.
PREMIUM login-page sponsorship
1. Format: JPG, PNG, HTML5
2. Recommended basic dimensions:
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
68 | P a g e
- Ad creative width: 1920x1440px
-
The essential
elements of sponsorship
should
be included
in
field:
1150x720px
3. File size: up to 300 kB
4. Depends of different screens resolution, part of essential elements of
sponsorship can be displays under transparent login panel
5. Dimensions of sponsorship field which is displayed near login panel and
dimensions between this field and ad creative edges considering two examples
of screen resolutions:
- 1920x1080 px
- 1366x768px (values are given in brackets)
Video PREMIUM login-page sponsorship
Technical specification of video file:
1) Video is contain in HTML5
2) Source file format: MP4, WEBM, OGV
3) Maximal size of source: up to 1,5 MB
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
69 | P a g e
4) Maximal of source time is 30 sec.
5) Source material requirements:
a. Resolution: 1280x720 px
b. Container: mp4 – video codec: h264
c. Audio codec: aac, 128 kbs, stereo
d. Normal sound level: -18 dBfs, max. sound level: -10 dBfs
e. Bitrate: ~10Mbps
f.
Frames per second: 25
g. Video ratio: 16:9
6) Redirect url
Technical specification of initial ad, displayed before video activation:
Technical specification is exactly the same as PREMIUM login-page sponsorship
without video option.
UI SPONSORSHIP
UI Mailbox Sponsorship is exactly the same as a Day Sponsorship on Home page
Sponsorship box
1. Size of box depend on page it is displayed on:
a. 300x60px, file size: up to 10 kB.
b. 125x125px, file size: up to 10 kB.
c. 160x100px, file size: up to 10 kB.
d. Nonstandard size.
2. Sponsorship box can be also expandable. Size depends on page it is displayed
on:
a. 300x60px, max expanded dimension: 300x250px, file size: up to 30 kB.
b. 125x125px, max expanded dimension: 250x250px, file size: up to 30 kB.
c. 160x100px, max expanded dimension:160x250px, file size: up to 30 kB.
3. Box 300px width should have frame or background contrasting with white page
4. Box can contain not looped animation, impression time up to 10 seconds.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
70 | P a g e
5. Materials needed for implementation:
a. Source file: SWF, JPG, PNG, GIF (in case of SWF creative, JPG or GIF
substitute creative should be provided).
6. HTML5
Additional information about HTML5 creatives are in the section relating to
general HTML5 advertisements terms.
Advertorial
1. Article page embedded in page template labeled „Materiał sponsorowany”
(advetorial)
and
described
at
the
bottom
of
the
page
as
"Materiał
sponsorowany przygotowany przez..." (advertorial provided by...).
2. Advertorial can be placed in service section of choosing.
3. Text: up to 10 000 characters including spaces.
4. Advertorial content:
a. Maximal number of graphics: 3, up to 50 kB file size, JPG format.
b. Maximal number of hyperlinks: 5.
5. Content should correspond with page content. Teaser form depends on service
that advertorial will be placed on.
Other types of advertisements
Screening on the Homepage
These are the general rules of displaying screening on the Homepage. Due to custom
realization for each individual
Advertiser, please contact with the Publisher’s
department responsible for creatives delivery.
1. Screening is the simultaneous display of two advertisements – one of banner
ads
(Billboard,
Double
Billboard,
Triple
Billboard,
Wideboard,
Double
Wideboard) combined with Wallpaper; or one Flash ad unit covering the left
and right hand rails on a page and the background behind the banner ad.
2. Screening on the Homepage may be displayed in three versions:
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
71 | P a g e
a. Scalable Wallpaper (SWF) + unscalable banner ad unit (SWF).
b. Unscalable Wallpaper (SWF, JPG, PNG) + unscalable banner ad unit (SWF).
c. Scalable ad unit (SWF) covering the Wallpaper and the background behind
the banner ad.
3. While displaying screening, the left and right margins of the Homepage are
broaden to improve the Wallpaper visibility.
4. The basic Wallpaper is static and not clickable.
5. There are a few versions of screening, listed below, versions may be mixed:
a. Clickable – the Wallpaper is clickable.
b. Rich Media – the advertisement is interactive, e.g. it changes the color of
the Wallpaper upon mouse-over on the banner unit.
c. Fixed – the Wallpapermoves vertically on a screen, so it always remains
visible on the page while scrolling. The banner ad is not scrolling.
6. The Wallpaper area visible to a user may differ, depending on a screen
resolution.
Deliverables
1. Visualization of the screening in JPG, PNG or TIFF.
2. Source files: PSD (static Wallpaper) or FLA (scalable Wallpaper, animated
Wallpaper).
3. Wallpaper recommended width: 1920x1080 px. Please prepare it by using
scheme here.
4. Banner ad should be delivered according to the appropriate technical
specification.
5. Files size: up to 500 kB (Wallpaper + banner unit).
6. Font files.
7. Tracking codes, if present.
8. Redirection URL.
9. The Advertiser must deliver all creative assets including but not limited to high
resolution logomarks, psds, copy, vectors, uncompressed video, fonts, etc. no
later than 5 business days prior to campaign launch.
10.All creative assets must be delivered by the Advertiser no later than 5 business
days prior to campaign launch.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
72 | P a g e
Additionally
1. Rich Media screening – scenario of operation in Word or PowerPointfile format
should be delivered.
2. Flash screening, when a different banner ad unit is displayed after closing
Wallpaper – two banner ad units should be delivered.
Screening on other webpages of The Publisher
These are the general rules of displaying screening on other webpages of The
Publisher. Due to custom realization for each individual Advertiser, please contact with
the Publisher's department responsible for creatives delivery.
1. Screening is the simultaneous display of two advertisements – one of banner
ads
(Billboard,
Double
Billboard,
Triple
Billboard,
Wideboardor
Double
Wideboard) combined with Wallpaper.
2. Wallpaper is separated from the editorial content with c ~10 px space
(padding).
3. The basic Wallpaper is static and not clickable.
4. There are a few versions of screening, listed below, versions may be mixed:
a. Clickable – the Wallpaper is clickable.
b. Rich Media – the advertisement is interactive, e.g. it changes the color of
the Wallpaper upon mouse-over on the banner unit.
c. Fixed – the Wallpapermoves vertically on a screen, so it always remains
visible on the page while scrolling. The banner ad is not scrolling.
5. The Wallpaper area visible to a user may differ, depending on a screen
resolution.
6. Please prepare the wallpapers by using dedicated schemes for each website
here.
Deliverables
1. Visualization of the screening in JPG, PNG file format.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
73 | P a g e
2. Source files: PSD (static Wallpaper) or FLA (animated Wallpaper).
3. Wallpaper recommended dimension: 1920x1080 px.
4. Banner ad (according to the appropriate technical specification).
5. Files size: up to 500 kB (Wallpaper + banner unit).
6. Font files.
7. Tracking codes, if present.
8. Redirection URL.
9. The Advertiser must deliver all creative assets including but not limited to high
resolution logomarks, psds, copy, vectors, uncompressed video, fonts, etc.
10.All creative assets must be delivered by the Advertiser no later than 5 business
days prior to campaign launch.
Additionally
1. Rich Media screening – scenario of operation in Word or PowerPoint file format
should be delivered.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
74 | P a g e
Schematic wallpaper sites
Please prepare the wallpaper matched to the width of the site. Depending on the
website the wallpaper can be more or less visible on its sides. In addition the
visibility is dependent on the size of the window of users's browser and monitor
resolution. Please test the visibility of the wallpaper at different resolutions.
The width of the service
Website
while screening broadcast
1020px
Forbes.pl
Newsweek.pl
Wallpaper preparation scheme
wallpaper scheme
Sympatia.pl
1040px
PrzeglądSportowy.pl
wallpaper scheme
1060px
Ofeminin.pl
wallpaper scheme
Biznes.onet.pl
Kobieta.onet.pl
Sport.onet.pl
1140px
Wiadomości.onet.pl
wallpaper scheme
Autoświat.pl
BusinessInsider.com.pl
Noizz.pl
Facet.onet.pl
Film.onet.pl
Gry.onet.pl
Książki.onet.pl
1150px
Moto.onet.pl
Motocykle.onet.pl
wallpaper scheme
Muzyka.onet.pl
Ofsajd.onet.pl
Podróże.onet.pl
Poznajpolske.onet.pl
Strefatajemnic.onet.pl
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
75 | P a g e
Technowinki.onet.pl
1160px
TopGear.com.pl
wallpaper scheme
HP Onet.pl
1170px
Vumag.pl
wallpaper scheme
Plejada.pl
1190px
Fakt24.pl
wallpaper scheme
1200px
Medonet.pl
wallpaper scheme
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
76 | P a g e
Canvas
General assumptions:
Canvas is a wallpaper’sform.
It consists of:
- Basic creation of a static wallpaper,
- Creation with the CTAbutton to initiate an advert, located under the main navigation
menu,
- Proper, non-invasive creation of animation or video. It displays a full screen size
advert on the in the background of the website ie. 100% of the browser window. Video
starts automatically, and the sound is activated after a user’s action.
Creations are scalable.
Specifications Canvas - basic versionmaterials
1. Creation of a basic, static wallpaper
a. Size: 1920x1080px,
b. The formats: JPG, PNG,
c. The weight is up to 250 kB.
2. Creation with CTA button to initiate an advert
a. The creation should contain a call-to-action that suggest the development
of creation (eg. "EXPAND" or equivalent).
b. Creation should be prepared on a transparent background.
c. Size: 750x100px or 750x200 px.
d. Format: PNG.
e. Weight up to 40kB.
3. Proper, non-invasive creation
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
77 | P a g e
a. Size: 1920x1080px . Prepare a creation while maintaining the size of the
areadedicated for advertising, an area dedicated to aspects of branding and
slogans. You can find arrangement diagram here. The area outside the
advertising field should be filled with graphically consistent background,
whre user can find additional call-to-action encouragingto develop
creations.
b. HTML5 format.
c. The weight up to 500kB.
d. Target URL
e. Optional: target URL to social media profiles (Facebook, Twitter).
Canvas - version with video
1. Provide basic (static) version of creation visible prior to the developed version of
creation. Both creations Reed to comply with the specifications above.
2. Creation with video, which is seen with the developed version of creation.
a. Video is placed within HTML5,
b. Video file format: MP4, WEBM, OGV,
c. Weight of the video: up to 1.5 MB,
d. The maximum length of a video is 30 seconds.
e. The source material video should meet the following requirements:
Resolution: 1280x720 px,
Container: MP4 - Video codec: h264,
Audio Codec: aac, 128 kbps, stereo,
Nominal sound level: -18 dBFS, the maximum level of -10 dBFS.
Bitrate Hill: ~ 10Mbps,
The minimum number of frames per second: 25
Aspect Ratio: 16: 9.
f. Target URL.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
78 | P a g e
g. Optional: target URL to social media profiles (Facebook, Twitter).
Note: Movie in the creation starts automatically, and the sound is activated after a
user’s action. At creation must contain the icons with sound on/off.
Waterfall
General assumptions
1. A creative must be prepared including the size of the safe area, for which the
visibility is guaranteed on every screen resolution, regardless of an aspect ratio
of the pictures in the gallery.
Materials
1. Format: JPG, PNG, HTML5.
2. File size: graphic files JPG, PNG up to 100kB; HTML5 up to 200kB.
3. Dimensions:

Wide version:size 1130x910px, the creative must be prepared by
keeping the size of the safe area (intended for advertising slogans and
branding elements), scheme here.

Narrow version 980x780px, scheme including the safe area here.
4. The field beyond the safe area should be completed with complementary color
or graphic, without a main advertising message. There will appear all pictures
from the gallery.
5. It is required to prepare two versions of creative.It gives a guarantee that the
creative will be scaled appropriately on the smaller screen resolutions.
Welcome Screen
General assumptions
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
79 | P a g e
2. The format consists of a bar with the logo of the website, the "Go to the site"
(“Przejdź do serwisu”) button located on the bar and aproper creative that
adapts to the size of the browser window.
3. A creativemust be prepared including the size of the safe area, for which the
visibility is guaranteed on every screen resolution.
Materials - standard version:
1. Dimension: 1920x1080px.
2. Format: JPG, PNG, HTML5.
3. File size: graphic files JPG, PNG up to 250 kB; HTML5 up to 500 kB,
4. It is required to prepare the creative by keeping the size of the safe area,
intended for advertising slogans and branding elements. The safe area has the
size of 1260x500 px and it's a guaranteed area displayed on any proportion of
the user’s computer screen, regardless of the height of the bar with the
website’s logo. Scheme available here.
5. The fieldbeyond the safe area (left, right, bottom area) should be completed
with complementary graphics, without a main advertising message.
Schemes of visibility of the safe area on different websites below:
• Forbes - bar with a height of 128 px,
• Newsweek- bar witha height of 146 px,
• Fakt24 - bar with a height of 163 px,
• Medonet - bar with a height of 123 px,
• Autoświat - bar with a height of 170 px,
• Komputerświat - bar witha height of 184 pixels.
Materials - version with video or animation:
1. Video (or animation) is placed within HTML5.
2. Video file format: MP4, WEBM, OGV.
3. Video file size: up to 1.5 MB.
4. The maximum length of material:
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
80 | P a g e
a. Video: 30 seconds.
b. Animation: 10 seconds (nonlooped).
5. Video or animation can be up to 25 frames per second.
6. There are two options for the creative with the video:
a. The film started automatically, but the sound is activated after an user
action (clicking or moving the mouse over the area of the sound icon).
b. Both, the film and the sound, are activated after an user action (clicking or
moving the mouse over the area of the player or sound icon).
7. Video activated after an user action (play, unmute) can stop the time
remaining for the automatic closing of advertisement. In this case, the creative
prepared in HTML5 should include the function below
window.parent.postMessage ('reset', '*');
This function will stop the automatic countdown. If it’s stopped manually by the
user, he can close the ad only by clicking the "Go to the site" button.
Additional information:
1. Creative is displayed for maximum 10 seconds.
2. From the resolution of 1160px to 1024px the creative is scalable.
3. Creative is not displayed on the tablet.
Responsive Wideboard
1. Creative is scalable. It automatically resizes itself, while keeping its overall
aspect ratio, regardless of the resolution of the screen.
2. Basic size: 1150x235 px.
3. File size: up to 60 kB.
4. File type: SWF, JPG, PNG orGIF.
5. The ad is scalable so SWF files should be exported without setting the
parameter scale=”no Scale”.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
81 | P a g e
Gigaboard
1. Gigaboard is displayed only in the top slot on the Hompage, where traditional
banner ads are displayed. It is displayed only in packages: Onet Impact max,
Onet Impact, Onet Impact Max Bis and only at first impression. At succeeding
two impressions Responsive Wideboard (950x200 px) is displayed.Gigaboard is
scalable, which means it automatically resizes itself while keeping its overall
aspect ratio, regardless of the resolution of the screen.
Deliverables
1. Dimension: 1260x600 px.
2. File type: SWF, JPG, PNGor GIF.
3. File size: up to 100 kB.
4. Minimal displayed dimension of the ad is 980x466 px for the resolution of 1024
px – please check the readability of the creative after resizing the window down
to this resolution.
5. Source file: FLA or PSD.
6. Gigaboard is scalable so SWF files should be exported without setting the
parameter scale=”no Scale”.
7. Backfill image (JPG or GIF) for the SWF creative.
8. Tracking codes, if present.
9. Redirect URL.
10.Creative must be submitted no later than 3 business days prior to campaign
launch.
11.HTML5
a. File size: up to 200kB.
b. Additional information about HTML5 creatives are in the section relating
to general HTML5 advertisements terms.
Mailing
1. Standard file size of advertising e-mail:

HTML: up to 40 kB.

Images: up to 500 kB
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
82 | P a g e
If images are embedded to HTML standard file size of whole creative (HTML +
images): up to 100 kB.
2. Standard advertisement mailing is active for 14 days after sending. Different
activity periods are available (7-30 days) at extra fee.
3. Senders name and e-mail, subject, subtitle, content and signature are
obligatory.
The
signature
and
senders
name
must
provide
true
and
unambiguous identification of the sender. If the Advertiser resigns from
subtitle, mail will be automatically labeled: „Wiadomość przesłana przez Grupę
Onet.pl SA”(Message sent by Grupa Onet.pl SA) instead.
4. E-mail subject and sender’s name must not mislead the users. Particularly,
they must not imitate private correspondence (using “RE:”, “FW:” etc. is
forbidden.
5. E-mail subject must not be written in capital letters.
6. Subject and senders field can be fulfilled up to 100 characters. If there are
polish characters used, the amount of characters decreases:

one polish character - up to 80,

all polish characters - up to 25.
7. In case of text mailings (TXT format file) the Advertiser should decide if the
clicks should be counted and reported. If somail should be delivered as HTML.
8. All parts of e-mailing (including graphic, audio, text and HTML files) should be
delivered to the Publisher and are served from the Publisher’s servers.
9. Any redirection to the Advertiser’s webpage or displaying of new elements
delivered from the Advertiser’s webserver must not be done automatically. It
can be performed only by clicking a hypertext link in the e-mail.
10.E-mailing creative width should not exceed 600 px - especially in HTML
mailings based on non-scalable tables.
11.Mailing body cannot include JavaScripts, frames, dynamic HTML elements or
Active X objects (e.g. Flash animations).
12.HTML source code cannot include <TEXTAREA> tag, cannot include<INPUT>
attribute
type=”image”.HTML source code cannot include <TITLE> or
<META>tag different than font encoding and <!DOCTYPE ...> declarations.
13.HTML source code must be free from any errors. HTML mailings should be
prepared
according
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
to
W3C
standard
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
for
HTML
4.01
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
83 | P a g e
(http://www.w3.org/TR/HTML401/). Mailings in
XML, XHTML standard or
prepared in MS Word file format will not be accepted.
14.„position: absolute” or „position: relative” declarations are forbidden.
Only background positioning („background- position”) is allowed.
15.Pictures cannot be located in “style” section, cause it makes saving copy
impossible. Only two ways of positioning the picture are allowed:

as background inside body tag (background attributes),

placed inside img tags.
Moreover pictures located in styles will be not displayed in MS Outlook v.2007
and newer.
16.Images in HTML:
 image files and HTML file should be stored in the same directory,
 images names in HTML file and image files names should be
identical.
17.Directories and files names (HTML, images) should not contain Polish letters
with diacritics and spaces.
18.The Polish fonts should be encoded as UTF-8 with proper HTML font encoding
declaration.
19.Some of e-mail management tools do not display pictures properly. User must
choose “pobierz obrazki” (download pictures) option first.
20.Tests of mailing carry out by using the Publisher's mailing system. E-mailing is
sent to theOnetPoczta mailboxes. The approval of mailing can be given by
checking test e-mail on OnetPoczta mailbox or by verification link sent to the
Advertiser.
21.In order to optimization of mailing displayed on e-mail management application
or via mobile all graphic elements should have ALT text e.g.
<img
src=”opis.GIF” alt=”opis2”>.ALT shows a short description of photo after
mouseover. ALT description is also displayed when showing images and photos
in the mail the Advertiser is turned or if the mail the Advertiser does not
correctly handle graphics format.
22.If tracking codes are required they should be embedded into copy and sent in
one HTML file.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
84 | P a g e
Mailing video
1. Technical specification source video file:
a) Format: mpeg, mp4, avi, mov, qt
b) Sourcefile for base video should be in the best possible quality. Maximal file
size of source material is 0.5 GB
c) Based on original material send by the Advertiser, the Publisher prepares
advertisement ready for display (i.e. compiled against the requirements of the
player and bandwidth).
d) Maximal impression time is 30 sec. (15 sec. is recommended)
e) Source materials requirements:
-
Resolution: 1024x576 px.
-
Normal sound level: -18 dBfs.
-
Max. sound level: -6 dBfs.
-
Bitrate: ~6 mbps.
-
Frames per second: 25.
f) Video file can be placed in html5 code
g) In tag “video” should placed parameters: muted, autoplay and controls
h) Advertiser should delivered substitute graphic (a dimensions the same as a
video file), which we’ll be displayed on mailbox applications)
i) Video area can’t be linked to LP, possible link to LP should be placed in other
part of html
Native In-Feed
General assumptions
1. Native in-feed consists of a photo, title, description (optional) and a call to
action button.
2. Creatives are responsive and adjusted to the site's layout and style, on
which they are displayed.
3. Adjustment of ads to a specific website is done automatically.
4. Multiscreen type of broadcasting: desktop, mobile and applications: Onet.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
85 | P a g e
Materials
1. Texts
a. Title: A minimum of 30 characters including spaces, a maximum of 40
characters including spaces.
b. Description: up to 60 characters, including spaces. Description will be
displayed only on selected pages on Onet.pl, Newsweek.pl,
PrzeglądSportowy.pl, BusinessInsider.com.pl and KomputerŚwiat.pl.
c. Call-to-action button: up to 10 characters with spaces (default "ZOBACZ").
Additional comments: title and description cannot consist solely of uppercase letters.
In addition, the text must be designed according to the principles of Polish grammar
and spelling. Media Impact Poland reserves the right to editorial text editing in a
situation where it does not meet these rules.
2. Photo
a. Size: 640x360px,
b. Format: JPG, PNG,
c. Weight: up to 40kB.
Additional information: the photo cannot present slogans or any branding elements.
We recommend to prepare the images according to the following schedule:
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
86 | P a g e
The central point of the picture (“obszar kreacji 360x300 px”) is the guaranteed area,
which is displayed on each site independently of its layout. The remaining part of the
picture may be more or less visible on the sites, which have different proportion of
images. Hence the image's sides shall not contain an important elements of the
advertising message.
Additional information
1. The landing page URL. Your landing page should be readable on mobile
devices.
2. The only accepted auditing codes is the counting pixel (scripts not allowed)
Intext
j) OnetIntext Text:
a. Title – max 25 characters including spaces.
b. Description – max 70 characters including spaces.
c. Visible URL – max 35 characters.
d. Destination URL – max 1024 characters.
e. Or Adwords file (CSV) consistent with the above.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
87 | P a g e
k) OnetIntext Text + Grapics:
a. Title – max 25 characters including spaces.
b. Description – max 70 characters including spaces.
c. Visible URL – max 35 characters.
d. Destination URL – max 1024 characters.
e. Graphic - 200x50 px.
f.
File size: up to 40 kB.
g. Acceptable file types: JPG, PNG, GIF.
l) OnetIntext Logo + Graphics:
a. Visible URL – max 35 characters.
b. Destination URL – max 1024 characters.
c. Graphics - 300x250px.
d. File size: up to 40 kB.
e. Acceptable file types: JPG, PNG, GIF.
m) OnetIntext Logo Flash:
a. Visible URL – max 35 characters.
b. Destination URL – max 1024 characters.
c. Graphics - 300x250px.
d. File size: up to 40 kB.
e. Acceptable file types: SWF.
f.
Substitute graphic 300x250px.
g. Backfill file size: up to 40 kB.
h. Acceptable file types: JPG, PNG.
RASP Adverisements
Sponsorship Bar (bar under the navigation)
1. Static or animated Sponsorship Bar broadcasted under the site navigation.
2. Sponsorship Bar has 100% of the site width and 100 px height.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
88 | P a g e
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
89 | P a g e
Example creatives:

http://www.auto-swiat.pl/?adbeta=144484

http://www.newsweek.pl/?adbeta=144485

http://www.komputerswiat.pl/?adbeta=144502

http://www.topgear.com.pl/?adbeta=259939
Emission places
Sponsorship Bar (bar under the navigation) is available at:
Newsweek, Komputer Świat, Przegląd Sportowy, Auto Świat, TopGear, Gamezilla.
Deliverables
1. Dimension:

Newsweek – up to 1000x100 px,

Komputer Świat – up to 1050x100 px,

Przegląd Sportowy – up to 1020x100 px,

Auto Świat – up to 1130x100 px,

TopGear – up to 1160x100 px (scalable),

Gamezilla – up to 955x100 px.
2. Weight: up to 60 kB.
3. File format: SWF, JPG, PNG or GIF.
4. SWF creative prepared in accordance with specification.
5. Tracking codes, if present.
6. Redirect URL
Page Breaker
1. Static creative fills the entire width of the page; revealing in the time of
scrolling.
2. Page Breaker is a scalable ad format, which means that it automatically adapts
to the screen resolution and size of the browser window. Rescaling of the
creative maintains proportional.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
90 | P a g e
3. Page Breaker for the default page width and screen resolution of 1366 px is
placed in the slot size of 180x560 px.
4. Over the creative is placed ad mark „REKLAMA” and button that allows to scroll
down the page to content below the ad.
Emission place
Fakt24.pl
Deliverables
1. Graphic files:
d. Dimension: 1180x1000 px.
e. File format: JPG, PNG or GIF.
f.
Weight (of one file): up to 200 kB.
g. In order to make the best presentation of the creative, it should be
prepared according to the following scheme:
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
91 | P a g e
Advertising area, an area intended for slogans and branding elements of the
Advertiser. It is 560x190 px size. The remaining part of the creative, from
above and below, completes the uniform background/wallpaper in size of
220x1180 containing graphic elements but not the advertising message.
Example creative: http://www.fakt.pl/?adbeta=258920
2. The minimum display dimension of the creative is 970x460 px for 1024 px
screen resolution – please test the readability of the ad creative scaled to this
size.
3. Redirect URL.
4. Creative must be submitted no later than 3 business days prior to campaign
launch.
Important notes
Emissions do not include mobile devices.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
92 | P a g e
Gigapanel
1. Gigapanelis a scalable ad format, which means that it automatically adapts to
the screen resolution and size of the browser window. The creativerescaling
maintains proportional.
2. Gigapanel for default page width and screen resolution of 1366 px is 1180x280
px or 1180x560 px.
3. Over the creative is placed ad mark „REKLAMA” and button that allows to scroll
down the page to content below the ad.
Emission place
Fakt24.pl
Deliverables
1. Dimension: 1180x280 px or 1180x560 px.
2. File format: SWF, JPG, PNG or GIF.
3. File size: up to 100 kB.
4. Minimal displayed size of the creative is 970x460 px for screen resolution 1024
px – please test the readability of the ad creative scaled to this size.
5. Source file format: FLA or PSD.
6. Due to scalable form of the Gigapanel, SWF files should be exported without
setting the parameter scale=”no Scale”.
7. In case of SWF creative it is necessary to provide backfill creation in JPG, PNG
or GIF file format.
8. Tracking codes, if present.
9. Redirect URL.
10.Creative must be submitted no later than 3 business days prior to campaign
launch.
Beta: http://www.fakt24.pl/?adbeta=213626
Panel / Premium Panel
1. Static or animated ad panel broadcasted on the homepage and on the main
sections of the page.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
93 | P a g e
2. Premium Panel is broadcasted in the main column of the site or section. In case
of 2-column sites it is broadcasted in left column; in 1-column sites, width of
the Panel is the same as entire site or section.
3. Panel height depended of the height of the site or section where it is
broadcasted.
4. Depending on the site, there are broadcasted 1, 2 or 3 Panels / Premium
Panels
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
94 | P a g e
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
95 | P a g e
Emission places
Premium Panel is available on sites:
1. Forbes – left column:
a.
The Homepage – Premium Panel 1 (underthe „Najnowsze” section)
andPremium Panel 2 (under the “Technologie” section) indimension
620x100 px up to 620x300 px.
b.
The homepage ofthe „Wiadomości”, „CSR”, „Kariera”, „Finanse” section –
Premium Panel 1; dimension 620x100 px up to 620x300 px.
c.
The homepage of the“Life”and“Pierwszy Milion” sections – Panel Premium 1
in dimension 650x300 px.
2. Newsweek – left column:
a. The homepage – Premium Panel 1 (under the„Opinie” section), Premium
Panel 2 (uder the „W Newsweeku” section), Premium Panel 3 (under the
“Sport” section) in dimension 680x100 px up to 680x300 px.
b. The section homepage – Premium Panel 1 and Premium Panel 2 in
dimension 680x100 px up to 680x300 px.
3. TopGear – left column:
a. The homepage andthe section spread pages – 2 or 3 panels, depends on
width of the page, in dimension 810x100 px.
Deliverables
1. Sizes:
b. Forbes: 620x100 px or 620x300 px.
c. Forbes Life and Forbes Pierwszy Milion: 650x300 px.
d. Newsweek: 680x100 or 680x300 px.
e. TopGear: 810x100 px (scalable creative).
2. Weight: up to 60 kB.
3. Format: SWF, JPG, PNG or GIF.
4. Flash creative should be prepared according to the requirements to SWF type
advertisements.
5. Tracking codes, if present.
6. Redirect URL.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
96 | P a g e
Bottom Panel
1. Static or animated Sponsorship Bar broadcasted under the page navigation.
2. Sponsorship Bar dimension is 100% page width and 100 px height (In
exception on fakt24.pl site, where the bar height is 50 px).
Example creatives:

http://www.topgear.com.pl/?adbeta=259941
Emission places
SponsorshipBar (bar under the page navigation) is available on sites: Newsweek,
Komputer Świat, Przegląd Sportowy, Auto Świat, TopGear, Gamezilla.
Deliverables
1. Sizes:

Newsweek – up to 1000x100 px,

Komputer Świat – up to 1050x100 px,

Przegląd Sportowy – up to 1020x100 px,

Auto Świat – up to 1130x100 px,

TopGear – up to 1160x100 px (scalable creative),

Gamezilla – up to 955x100 px.
2. Weight: up to 60 kB.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
97 | P a g e
3. Format: SWF, JPG, PNG or GIF.
4. Flash creative should be prepared according to the requirements to SWF type
advertisements.
5. Tracking codes, if present.
6. Redirect URL.
Waterfall
1. Creative connecting two ad formats: Sponsorship Bar (bar under the page
navigation) and Halfpage.
2. Sponsorship bar is 100% page width and 100 pxheight. Halfpage could be
broadcasted in standard 300x600 px or optionally, fitted to the right column
width, which is different depending on the site.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
98 | P a g e
Emission places
Waterfall is available on sites: Newsweek, Forbes, Przegląd Sportowy, Katowicki Sport,
W przerwie.
Deliverables
1. Waterfall, depending on the Advertiser creative, could be broadcasted in two
ways:
a. One static graphic file – surface dimension of100% page width and 700
px height.
b. Two graphic files (Flash or static) – Sponsorship Bar dimension of 100%
page width and 100 px height and Halfpage 300x600 px (optionally
fitted to the right column of the service width).
2. One static graphic file:
a. Dimension: 100% of the page widthand 700 px height.
b. Weight: up to 120 kB.
c. Format: JPG, PNG or GIF.
3. Two graphic files:
a. SponsorshipBar:

Dimension: 100% of the page widthand 100 px height,

Weight: up to 60 kB,

Format: SWF, JPG, PNG or GIF.
b. Halfpage:

Dimension: 300x600 px,

Weight: up to 60 kB,

Format: SWF, JPG, PNG or GIF.
4. Flash creative should be prepared according to the requirements to SWF type
advertisements.
5. Tracing codes, if present.
6. Redirect URL
Screening
Deliverables here.
Sponsorship
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
99 | P a g e
Sponsorship is a form of advertising broadcasted in the upper part of the service over
the place of banner ads emission.
Deliverables here.
Branding Day
1. Branding Day is a full day present of the Advertiser in whole site on biggest
available ad formats.
2. Branding Day in Forbes and Newsweek sites includes the following formats
a. Screening (Wallpaper + Double Billboard).
b. Unexpandable Sponsoring.
c. Premium Panel 1 (optionally Halfpage).
3. BrandingDay in Fakt24 siteincludes the following formats:
On the homepage:
a. Double Billboard with Wallpaper (Screening).
b. First Gigapanel.
On other Fakt24 sites:
a. Double Billboard with Wallpaper (Screening).
b. Halfpage.
4. BrandingDay does not provide exclusive full day advertising presents on the
site.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
100 | P a g e
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
101 | P a g e
Emission places
Branding Day is available on sites: Newsweek, Forbes, Fakt24.
Deliverables
1. All components of creatives should be prepared in accordance with the
technical specifications for the respective forms of advertising.
Look & Feel
1. Look&Feel is an image advertising including constant presentation of the
Advertiser (over week or month) in the Ofeminin site.
2. Look&Feel most often included formats:
a. Wallpaper.
b. Banner
advertisement
(Billboard,
Double
Billboard,
Triple
Billboard,
Widebord, DoubleWideboard).
c. Halfpage.
3. In the creative there is possibility to embed video and Rich Media’s interactive
elements;thereby Look&Feel is giving near unlimited creative possibilities.
4. Look&Feel could be broadcasted in whole Ofeminin website or in the selected
section.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
102 | P a g e
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
103 | P a g e
Emission place
Look&Feelis available on the website: Ofeminin.
Deliverables
1. All components of creatives should be prepared in accordance with the
technical specifications for the respective forms of advertising.
Motionwall
1. Motionwall contains Banner advertisement broadcasted under the site’s
navigation bar in combination with the Skyscraper emitted on the site’s margin,
aligned vertically to the top right Banner corner. Composition elements of
Banner and Skyscraper are combined into one unit.
2. After clicking on Banner or Skyscraper, the creative expand under the
navigation bar to 1001x1000 px size. Expand is realizing from top right corner
to the left. The Ofeminin site is dynamic collapsed to thumbnail placed in the
bottom right corner of the screen.
3. Expanded creative could contain the Advertiser’s video – played automatically
with sound turned on. The Publisher provides the video player.
4. Advertising can be closed by clicking a close button “ZAMKNIJ” in the top right
corner of the creative or by clicking on arrows on Ofeminin’s thumbnail, placed
in the right bottom corner of the screen,suggesting a return site to the starting
position.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
104 | P a g e
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
105 | P a g e
Emission place
Motionwall is available in the website:Ofeminin.
Deliverables
1. Visualization of advertising in collapsed (output) form and after expands in
graphic file formats: JPG, PNG or GIF.
2. Video file in format: AVI, MPEG, MOV or MP4, up to 30 sec. The Publisher
preparesdelivered video to display and provides the video player.
Optionally the Advertiser can independently prepare video to emission in
accordance with paragraph 6c of the technical specifications for the form
VideoAd.
3. 2 SWF files total weight up to 300 kB:
a. Banner 1001x120 px.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
106 | P a g e
b. Creative 1201x1000 px.
Creative 1201x1000 px is displayed on the site as Skyscraper of a width
200x1000 px.
Both of SWF files working on the basis oflocal connection.Clicking on these
started action: adrozwinwhich is responsible for expanding the creative from
the top right corner to the left, on the whole user’s screen.
3. FLA source files with used fonts.
4. Flash creative should be prepared in accordance to requirements of SWF type
advertisements.
5. Tracking codes, if present.
6. Redirect URL.
7. Creative must be submitted no later than 5 business days prior to campaign
launch.
Local advertising
Regional box
1. Size: 300x60px.
File size: up to 10 kB.
2. First regional box may be in the double version.
Size: 300x120px.
Box on fifth position May be In expanding version:
Size: 300x60px, expanded: 300x250px.
File size: up to 30 kB.
3. Box can contain not looped animation, up to 10 seconds length.
4. Materials needed for implementation:
a. Source file in SWF, JPG, PNG orGIF (in case of SWF creative, JPG or GIF
substitute creative should be provided).
Regional Visit Card
1. Size and file size:
a. Single card - 300x60px;up to 10kB.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
107 | P a g e
b. Double card - 300x120px;up to 20kB.
c. Visit Card can contain not looped animation, impression time up to 10s.
2. Materials needed for implementation:
a. Source file in SWF, JPG, PNG, GIF (in case of SWF creative, JPG or GIF
substitute creative should be provided)
Home page panel
Creative should be prepared according to specification for right home page
panel. See chapter Home page special advertisements formats,
section Panel.
Advertisement link
See chapter Home page special advertisements formats, section
Advertisement link.
Weathermodule branding
1. Size: 300x60px;file size: up to 10kB
2. Weather module frame can be in branding colors.
3. Materials needed for implementation:
a. Source file format: JPG, GIF, PNG.
Service partner
See chapter Flat Fee Advertisments section Sponsorship.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
108 | P a g e
Terms and conditions Extract
5. Ergonomic principles applicable to advertisements
5.1. All the advertisements to be published on Onet.pl web pages should meet the
requirements stipulated in the rules as well as the technical specification requirements
applicable to the advertisements published on Onet.pl. Onet.pl shall have the right to
verify an advertisement in terms of its conformity with the abovementioned
specification and shall have the right to refuse to publish it or to discontinue its
publishing, in the event the applicable requirements are not met. Even if an ad is
published on Onet.pl web pages, it does not necessarily mean that Onet.pl has
confirmed its conformity with the applicable advertising specification..
5.2. Onet.pl shall make decisions regarding web site functionality and in terms of web
site design it shall allow for the user experience. Therefore, Onet.pl reserves the right
to refuse to publish or to discontinue publishing of any given advertisement, in the
event the ad is deemed annoying or harmful to the portal users.
6. Advertising policy
6.1. Advertisements shall not imitate nor simulate any elements of the webpages they
are exposed on and should be easily recognized as advertisements. Exceptions to the
above provision are admissible; yet, they shall require publisher’s consent on each
occasion. Onet.pl reserves the right to additionally mark advertisements with such
words as: “reklama”(“advertisement”), “ogłoszenie płatne” (“paid announcement”),
“sponsor”, “link sponsorowany” (“sponsored link”) or by their synonyms in the
following fashion:
a. advertising announcements shall be labelled “REKLAMA”;
b. “REKLAMA” label shall be typed with Verdana typeface, capital letters, 9px, hex
696969 grey,
c. “REKLAMA” label shall be placed above the advertising element,
d. “REKLAMA” label shall not be required in the case of:
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
109 | P a g e

banner, billboard, double billboard and similar elements displayed at the top
of a web page above the editorial information,

elements displayed above the web page content (does not apply to
advertisement elements, which remain visible once the main ad has been
closed),

permanent web page sponsorship elements (does not apply to occasional
banners or additional elements resulting from a sponsorship contract),
e. Other elements enabling identification of business partners or advertisers shall
always require using such labels as “Przy współpracy z…” (“In co-operation
with...”), “Partner serwisu” (“Service partner “Sponsor serwisu/konkursu”
(“Service/competition sponsor”), etc.
6.2. An advertisement shall not include surveys and shall not encourage webpage
users to participate in a survey. Exceptions to the above mentioned principle are
possible, yet Onet.pl consent shall be required on each occasion and shall be obtained
before campaign launch date.
6.3. Onet.pl shall not be responsible for the content of the advertisements. Each
advertiser shall make amends for the damage suffered by Onet.pl with relation to the
content of a published advertisement.
6.4. Onet.pl reserves the right to refuse and to stop emission of advertisements
without justification, especially if there is a justifiable suspicion that the content of the
advertisement or the content of the target page violates the law, community life
principles or third party rights.
6.5. Acceptance by the advertiser of the emission order is equivalent to a declaration
and a guarantee made and given to Onet.pl, that the emission of the ad material does
not imply an obligation of payment by Onet.pl of any remuneration (including
royalties) for the benefit of creators and/or entities in possession of similar rights,
participating in creation and production of the advertising material, charged directly by
them or indirectly by an organization for managing copyrights or similar rights.
6.6. Onet.pl reserves the right to refuse and to stop emission of advertisements when
their content or form is deemed contradictory to the mission and interest of Onet.pl.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
110 | P a g e
7. Elements of advertisement creation
7.1 Is shall be prohibited to use operational elements in advertisements, if their
function, resulting from the form, an inscription or a convention, is inconsistent with
the advertisement message or works in an unusual manner. In particular:
a. it shall be prohibited to use in advertisements basic system content buttons
such as: "Zamknij" (“Close”), “OK.” as well as minimize and close icons causing
an effect different from the one expected based on their typical function;
b. buttons used in advertisements shall perform the functions consistent with the
messages presented by the buttons, e.g. buttons imitating form, scroll down
list or selection box functions shall not redirect to an advertiser's web page or
perform another function, which is inconsistent with their basic one,
c. it shall be prohibited to publish advertisements in the form of system messages
or warnings as well as in the form imitating elements of the portal web site.
7.2. Animation may be freely used in graphic advertisements in line with the following
terms and conditions:
a. the maximum dimensional standards applicable in the case of a given
advertisement form shall not be exceeded;,
b. flat fee ad forms (sponsorship, partners, buttons/graphic elements integrated
into the web site navigation elements, etc.) should not include automatically
initiated animations.
7.3. Sound in advertisements:
a. sound shall not be played automatically (except for instream videoads),
b. sound playback shall require a triggering action performed by the user (mouse
rollover or clicking the ad); in the case of expandable ads, it shall be admissible
to play back the sound once the user has performer the action triggering
expanding of the ad (mouse rollover or clicking on the ad); sound should be
automatically turned down once the ad Has been closed.
c. sound advertisements shall include legible icons enabling the user to switch the
sound on and off (Onet.pl provides advertisers with sound creation templates
including legible icons for switching the sound on and off).
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
111 | P a g e
7.4. Sponsorship
Sponsored services and web pages shall remain Onet.pl web sites/pages. Regardless
of the visual identification of the sponsor, it shall be required to observe user
experience
principles
of
the
service
and
the
portal.
Publishing
sponsorship
advertisements on the portal web pages shall be subject to the following principles:
a. the general shape and design of permanent service elements (layout) shall be
preserved;
b. sponsorship shall not affect service operation or architecture;
c. changes to the service functionality and architecture shall be admissible
without consent of the sponsor during the sponsorship period, in the event
such changes do not affect the manner, in which the sponsor's brand is
presented;
d. the main background may be changed, provided that the colour is not
excessively tiresome and provided that the service legibility is not adversely
affected;
e. watermarks/wallpapers deemed part of the sponsorship shall be admissible
only outside of the service content area.
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064