Degree Programme

Bachelor of Arts in Business Administration
First Semester
Munich University of Applied Sciences
Winter Semester 2010/11
First Semester
Module
ECTS
Assessment
method
Examiner
010
Principles of Business Administration
5
WE (60 Min.)
5
WE (60 Min.)
5
WE (60 Min.)
5
WE (60 Min.)
5
WE (60 Min.)
5
WE (60 Min.)
031
Marketing
041
Preparation of Annual Financial Statements
051
Business Organisation
061
Business Mathematics
063
Descriptive Statistics
1
Bachelor of Arts in Business Administration
First Semester
MODULE NO.:
TITLE:
MODULE TYPE:
LANGUAGE OF
INSTRUCTION:
TEACHING METHOD:
SEMESTER:
CHW:
ECTS-CREDITS
FREQUENCY:
RESPONSIBILITY FOR
THE COURSE:
LECTURER:
CORRESPONDING
COURSES:
ASSESSMENT METHOD:
OBJECTIVES:
CONTENT:
RECOMMENDED
LITERATURE:
Munich University of Applied Sciences
Winter Semester 2010/11
010
Principles of Business Administration
Compulsory
German
Seminar
1. Semester
4
5
Weekly
Prof. Dr. Poech
Prof. Dr. Maier, Prof. Dr. Peisl, Prof. Dr. Poech, N.N.
None
PREREQUISITES:
None
WE
STUDY AIDS TO BE
USED IN EXAMS:
None
Students are able to:
 Know the fundamental instruments, functions and principles of microeconomic goods and services
 Understand relevant legal relations between companies and the
environment as a result of constitutive decisions
 Know the fundamental operational functions and cross section functional
processes
 Understand the main tasks of co-operation and business functions
 General concept of Business Administration (e.g.: factor theoretical,
decision oriented, system oriented approach)
 Working capital cycle
 Structural change in the industrial society towards a service and
knowledge based society in the area of globalisation
 Legal classifications of private enterprises
 Competition as regulating principle in the market economy
 Company relations and fusions, forms of cooperation’s (e.g. alliances,
Joint Ventures)
 Basics: Business Management, Controlling, Production, Human
Resource Management, Organisation, Finance & Investment, Logistics,
Marketing, Cost Accounting
Thommen, Jean-Paul/ Achleitner, Ann-Kristin:
Allgemeine Betriebswirtschaftslehre, Lehrbuch, 5. Auflage, Wiesbaden 2006
Thommen, Jean-Paul/ Achleitner, Ann-Kristin/ Poech, Angela: Allgemeine
Betriebswirtschaftslehre, Arbeitsbuch, 5. Auflage, Wiesbaden 2007
2
Bachelor of Arts in Business Administration
First Semester
MODULE NO.:
TITLE:
MODULE TYPE:
LANGUAGE OF
INSTRUCTION:
TEACHING METHOD:
SEMESTER:
CHW:
ECTS-CREDITS
FREQUENCY:
RESPONSIBILITY FOR
THE COURSE:
LECTURER:
CORESSPONDING
COURSES:
ASSESSMENT METHOD:
OBJECTIVES:
CONTENT:
RECOMMENDED
LITERATURE:
Munich University of Applied Sciences
Winter Semester 2010/11
031
Marketing
Compulsory
German
Seminar
1. Semester
4
5
Weekly
Prof. Dr. Thieme
Prof. Dr. Irrgang; Prof. Dr. Gutknecht; Prof. Dr. Hofmaier
None
PREREQUISITES:
None
WE
STUDY AIDS TO BE
USED IN EXAMS:
None
Students are able to:
 Understand the principles of Marketing (marketing objectives, marketing
strategies and marketing mix for various industries)
 Basics of Marketing (Focus on the market and the economically relevant
environment as the basic idea of marketing)
 Analysis of the structure of (potential) customers and competitors
 Forms of market segmentation
 Product strategy and product life cycle
 Brand Management (brand product, trademark, retail brands)
 Market communication
 Channels of distribution
 Price strategy and discount policy
 Characteristics of Marketing in different industries
 Kreutzer
Marketing
 Kotler/Keller/Bliemel
Marketing
 Meffert
Marketing
 Nieschlag/Dichtl/Hörschgen
Marketing
3
Bachelor of Arts in Business Administration
First Semester
MODULE NO.:
TITLE:
MODULE TYPE:
LANGUAGE OF
INSTRUCTION:
TEACHING METHOD:
SEMESTER:
CHW:
ECTS-CREDITS
FREQUENCY:
RESPONSIBILITY FOR
THE COURSE:
LECTURER:
CORRESPONDING
COURSES:
ASSESSMENT METHOD:
OBJECTIVES:
CONTENT:
RECOMMENDED
LITERATURE:
Munich University of Applied Sciences
Winter Semester 2010/11
041
Preparation of Annual Financial Statements
Compulsory
German
Seminar
1. Semester
4
5
Weekly
Prof. Dr. Schwarzmann
Prof. Dr. Schwarzmann, Prof. Dr. Rodt, Prof. Dr. Trauttmannsdorff, Prof. Dr. Körbs
None
PREREQUISITES:
None
WE
STUDY AIDS TO BE
USED IN EXAMS:
Text of Law, Calculator
Students are able to:
 Enter business transactions to the balance sheet
 Prepare and analyse the annual balance sheets and financial statements
 Tasks of Accounting
 Mandatory accounting regulations and balancing of accounts
 Principles of correct bookkeeping
 Book keeping techniques
 Inventory
 General accounting principles
 Balance sheet disclosure and format
 Book value and evaluation methods
 Description of balance sheet items (assets, liquid assets, accruals and
deferrals, equity, debt)
 Income and loss statement
 Appendix and financial reports








Detailed information on literature will be given in class. Selected
Literature:
Buchholz, R.: Grundzüge des Jahresabschlusses nach HGB und IAS,
aktuelle Auflage, München.
Hufnagel, W./Holdt, W.: Einführung in die Buchführung und Bilanzierung,
aktuelle Auflage, Herne/Berlin.
Meyer, C.: Bilanzierung nach Handels- und Steuerrecht, aktuelle
Auflage, Herne/Berlin.
Quick, R.: Bilanzierung in Fällen, aktuelle Auflage, Stuttgart.
Schmolke, S./Deitermann, M.: Industrielles Rechnungswesen IKR,
aktuelle Auflage, Darmstadt.
Wörner, G.: Handels- und Steuerbilanz nach neuem Recht mit IAS/IFRS
und US-GAAP, aktuelle Auflage, München.
Zschenderlein, O: Kompakt-Training Buchführung, aktuelle Auflage,
Ludwigshafen.
4
Bachelor of Arts in Business Administration
First Semester
MODULE NO.:
TITLE:
MODULE TYPE:
LANGUAGE OF
INSTRUCTION:
TEACHING METHOD:
SEMESTER:
CHW:
ECTS-CREDITS.
FREQUENCY:
RESPONSIBILITY FOR
THE COURSE:
LECTURER:
CORESPONDING
COURSES:
ASSESSMENT
METHOD:
OBJECTIVES:
CONTENT:
RECOMMENDED
LITERATURE:
Munich University of Applied Sciences
Winter Semester 2010/11
051
Business Organisation
Compulsory
German
Seminar
1. Semester
4
5
Weekly
Prof. Dr. Wieland Cichon
Prof. Dr. Wieland Cichon; Prof. Dr. Wolfgang Habelt
None
PREREQUISITES:
None
WE (120 min)
None
STUDY AIDS TO BE
USED IN EXAMS:
Students are able to:
 Understand the instruments of organisation and enable them to utilise
organisation al methods and techniques.
STRUCTURAL ORGANISATION
 Strategy (structure follows strategy): analysis of modern strategy concepts
and organisations compared to the added value for a company
 Structure: characteristics of advantages and disadvantages of
organisational concepts (line organisation, team & project organisation,
network and centre organisation)
 Culture: tasks of organisations (value and concept development)
PROCESS ORGANISATION
 Functions & objectives of the process organisation
 Process analysis in the context of reorganisation programs
 Design of continuous improvement programs (CIP): Change Agents;
Coaching; Project processes
 Implementation of Change Management processes
 Opportunities of „Learning Organisation“: continuous optimizing of
workflow
 Advantages and effect of work analysis and work synthesis: personnel,
time and spatial synthesis; design possibilities in project design;
organisation of production; use of information technologies; ERP systems
 Bleicher, Knut: Organisation, Strategien, Strukturen, Kulturen. Gabler Verlag
 Chawla, Sarita & Renesch, John (Hrsg.) 1995: Learning Organisations:
Developing Cultures for Tomorrow´s Workplace. Portland.
 Handy, Charles 1993: Understanding Organisations: How Understanding the
Ways Organisations Actually Work Can Be Used to Manage Them Better. New
York.
 Olfert/Steinbuch: Organisation. Kiehl Verlag
 Probst, Gilbert 1993: Organisation: Strukturen, Lenkungsinstrumente,
Entwicklungsperspektiven. Landsberg / Lech.
 Robbins, Stephen: Organisation der Unternehmung. Pearson
5
Bachelor of Arts in Business Administration
First Semester
MODULE NO.:
TITLE:
MODULE TYPE:
LANGUAGE OF
INSTRUCTION:
TEACHING METHOD:
SEMESTER:
CHW:
ECTS-CREDITS.
FREQUENCY:
RESPONSIBILITY FOR
THE COURSE:
LECTURER:
CORRESPONDING
COURSES:
ASSESSMENT
METHOD:
OBJECTIVES:
CONTENT:
RECOMMENDED
LITERATURE:
Munich University of Applied Sciences
Winter Semester 2010/11
061
Business Mathematics
Compulsory
German
Seminar
1. Semester
4
5
Weekly
Prof. Dr. Galata
Prof. Dr. Wessler; Dipl. MAth. Röpcke
All courses using
PREREQUISITES:
quantitative methods
WE
STUDY AIDS TO BE
Own
USED IN EXAMS:
Students are able to:
 Understand the connection between math and business
 Apply basic theorems, definitions and methods of math to an economic
problem context
 Apply practical examples in an adequate mathematical way
Linear Algebra:
 Linear systems of equations
 Matrices and determinants
 Economical applications
Analysis and optimisation of a variable’s functions:
 Sequences, series, functions
 Principles of differential and integral calculus
 Application of economical functions (optimisation, e.g. marginal analysis)
 Mathematic modelling
Analysis and optimisation of functions in numerous variables :
 Principles of differential calculus in R^n
 Application on economical functions
 Mathematic modelling
 Non-linear optimisation
 Linear optimisation (graphic methods and simplex algorithm)
Anthony, M./Biggs, N.: Mathematics for Economics and Finance, Cambridge
University Press, Cambridge 1996
Opitz, O.: Mathematik, Lehrbuch für Ökonomen, Oldenbourg Verlag, München
2004
Schwarze, J.: Mathematik für Wirtschaftswissenschaftler, Bd. 2 u. 3, NWB-Verlag,
Herne 2005
Preuß, W./Wenisch, G.: Mathematik in Wirtschaft und Finanzwesen,
Fachbuchverlag Leipzig im C. Hanser Verlag, München 1998
Tietze: Einführung in die angewandte Wirtschaftsmathematik, 2005, 12. Aufl.
6
Bachelor of Arts in Business Administration
First Semester
MODULE-NO.:
TITLE:
MODULE TYPE:
LANGUAGE OF
INSTRUCTION:
TEACHING METHOD:
SEMESTER:
CHW:
ECTS-CREDITS.
FREQUENCY:
RESPONSIBILITY FOR
THE COURSE:
LECTURER:
CORRESPONDING
COURSES:
ASSESSMENT METHOD:
OBJECTIVES:
SUBJECTS:
LIST OF LITERATURE:
Munich University of Applied Sciences
Winter Semester 2010/11
063
Descriptive Statistics
Compulsory
German
Seminar
1. Semester
4
5
Weekly
Prof. Dr. Galata
Prof. Dr. Galata; Dipl. Stat. Frost
None
PREREQUISITES:
None
WE
STUDY AIDS TO BE
None
USED IN EXAMS:
Students are able to:
 Apply statistical methods to economic questions
 Apply the basic methods of descriptive statistic and explorative data
analysis.
 Statistic characteristics and variables
 Measures to describe statistical distribution
 Two-dimensional division
 Linear regression analysis
 Description of time series
 Index numbers
 Fahrmeir, Künstler, Pigeot, Tutz (2004), Statistik, Springer
 Schira (2005), Statistische Methoden der VWL und BWL, Pearson
Studium
 Bamberg, Baur (2002), Statistik, Oldenbourg
 Weigand (2006), Statistik mit und ohne Zufall, Physica
 Bourier (2005), Beschreibende Statistik, Gabler
7