GENERAL PRESENTATION 2016

community of quality and values
GENERAL PRESENTATION 2016
11.04.16
1
GOLF AT ITS VERY BEST …
community of quality and values
= WORLD OF LEADING GOLF
Utterly devoted to the quality and values of golf
community of quality and values
= WORLD OF LEADING GOLF
Part of the top 3 % worldwide
community of quality and values
= WORLD OF LEADING GOLF
Anonymously tested to certify their compliance to World of Leading Golf
community of quality and values
standards
CHARACTERISTICS
World of Leading Golf evolved from a number of successful national Leading Golf
Courses unions
World of Leading Golf stands for
⟩  superior quality regarding in golf courses, customer service, gastronomy, style and
general ambience
⟩  Mindfulness and pride regarding the unique characteristics and national
prerequisites of our member clubs
⟩  Professional expertise and leadership in all relevant aspects
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BENEFITS
World of Leading Golf offers
⟩  Outstanding products and services for member clubs and golfers
⟩  Research and consultancy on the basis of the Mystery Test results
⟩  Means of networking on all levels, online and personally
⟩  Representation of member clubs on the internet, facing the press and on fairs
⟩  New and innovative marketing activities to
⟩  attract golfers
⟩  acquire new brand partners
⟩  involve the trade press
⟩  Exclusive concierge services for members of WLG member clubs
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PERSONALITIES
“World of Leading Golf is an international quality community committed to a
distinctive and significant value orientation. This ‘golf at the highest level’ is
ensured by the World of Leading Golf Mystery Tests. Which is why World of
Leading Golf as a label can be considered a truly reliable means of orientation
for demanding golfers when trying to find the best of golf destinations.”
Wolfgang Künneth, President World of Leading Golf
“Perfection has become a claim too many companies use to attempt to attract
guests and customers. The brand and whoever is connected to it will be
recognised as part of the elite of golf. We are here to help them succeed in
attracting the level of clientele they are trying to reach.”
Claus A. Feldt, CEO World of Leading Golf
“Our diverse services for the member clubs is complemented by a new Concierge
Service for members of those clubs. It offers member-only packages to
destinations in Europe and the Middle East so they can enjoy life as a member of
a different club, for a day, three days or as tournament participant.”
Jürgen Hansen, CEO World of Leading Golf
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HONOURABLE MEMBERS OF
WORLD OF LEADING GOLF
Ryder Cup venues or other establishments that have a special standing in the golfing
world are welcomed to World of Leading Golf free of charge*.
‘Honourable Members’ serve as
⟩  WLG Marketing & Promotion partners
⟩  WLG event location
⟩  Co-operations partner for other member clubs
Today’s Honourable Member is:
* Only the costs for the obligatory WLG Mystery Tests have to be carried by the venue. Honourable members
concede to access to golf for 1 tee time for 4 players per week arranged according to availability.
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HOMES OF WORLD OF LEADING GOLF
Appointed ‘Homes of’ serve as
⟩  Communications base
⟩  Organisational centre for national affairs such as PR- and marketing activities
⟩  Meeting place for piers, partners and management staffs of member clubs
⟩  Duration: 2 years).
Today’s ‘Homes of’ WLG are:
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MEMBERS OF WORLD OF LEADING GOLF
members as of April 2016
Aloha Golf Club
Club de Golf Alcanada
Golfclub Beuerberg
Real Cub de Golf
Las Brisas
Carya Golf Club Belek
Golf Club
Castelconturbia
Close House
Golf Costa Adeje
Casa Serena
Chateau & Golf Resort
Costa Navarino
Estonian
Golf & Country Club
Finca Cortesin
Garda
Golf & Country Club
Gloria Golf Club
Le Golf National
Paris
Goodwood Golf
Gorki Golf Club
Hardenberg
GolfResort
Hardenberg
GolfResort
Der neue Kosaido
GC Düsseldorf
Rennaissance
Club
Royal Golf Club
Marianske Lazne
Modena
Golf & Country Club
Golf della Montecchia
Monte Rei
Golf & Country Club
Golf La Moraleja
National Golf Club
Antalya
National Golf Resort
Klaipeda
Penati Golf Club
Praia d‘el Rey
Royal Club de Golf
Des Fagnes
Royal Park I Roveri
Roehampton Club
Samanah Golf Club
San Domenico Golf
Golf Son Gual
Stoke Park
Country Club, Spa & Hotel
Sueno Golf Club
Thracian Cliffs
Golf & Beach Resort
Trump Turnberry
Vidago Palace
Verdura
Golf & Spa Resort
Spa & GolfResort Weimarer Land
Yas Links
Abu Dhabi
Zala Springs
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CERTIFY YOUR QUALITIES TO JOIN
THE WLG MYSTERY TEST
Covers the following aspects weighted on a percentage basis:
CUBHOUSE:
GOLF COURSE:
EMOTIONAL IMPRESSIONS:
On course services
10%
Office/Reception
10%
Impressions Golf Course
5%
Fairways
10%
Restaurant /Bar/F&B 15%
Impressions Club House
5%
Greens
10%
Locker Rooms
5%
Impressions Image/Values 5%
Teeing Ground
5%
Golf Shop
5%
Practice Area
5%
Special Facilities
5%
On course facilities
5%
TOTAL COURSE
45%
TOTAL CLUB HOUSE 40%
TOTAL
TOTAL IMPRESSIONS
15%
100%
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THE WLG MYSTERY TEST
⟩  Is executed by 59Club 2 - 4 times a year in al candidate and member clubs
⟩  Helps ameliorate all aspects including customer service, customer satisfaction and
economic targets
⟩  Allows analyses, measurement and benchmarking versus the industry, competitors
and other leading venues
⟩  Will lead to significant and tangible return for minimal investment.
⟩  Can be used as a marketing tool
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MYSTERY TEST PROCEDURE
Call
• We measure
the journey
Book
• The booking process, upsell opportunity and
information delivery
Arrive
• First impressions, staff courtesy and attentiveness and
the reception process
Snack
• The service on a pre golf snack
Buy
⟩ 
⟩ 
⟩ 
⟩ 
⟩ 
⟩ 
All testers are impartial
All testers are unbiased
All testers are unpaid
All testers are real golfers of all ability and ages
All testers are anonymous
We will test 4 times per annum
• The customer shopping experience on a
basic purchase
Change
• The changing facilities and
their cleanliness
Practice
• The quality of the practice
experience
Play
• The course, its presentation and general
tidiness including on course golf
operations
Eat
• The post golf food and
beverage experience with a
main meal
THE WORLD OF LEADING GOLF AWARDS
⟩  The WLG Mystery Test results also serve as basis for the annual awarding of
⟩  Best Member
⟩ Best Course Conditions
⟩  Best Newcomer
⟩ Best Service
⟩  Best Overall Impression
⟩ Best Welcome
⟩  WLG Award winners can easily be seen as the
‘Champions League’ of golf clubs worldwide
⟩  Winning a WLG Award is a great figurehead and PR tool
⟩  The World of Leading Golf Award Winners 2015 are:
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EXPLOIT YOUR LEADING POTENTIAL
BENEFITS: LICENSING
BENEFITS: LICENSING
As member of World of Leading Golf, you may use the
WLG Logo to display your certified, superior quality.
You will receive
⟩  An acryllic Logo Sign (40 x 40 cm)
⟩  Home Of Sign (40 x 20 cm)
⟩  The WLG Commitment Sign
⟩  Logo Flags
(optional, charged extra, prop. 3:2 or 5:3)
BENEFITS: COUNCELLING
The admission to WLG is derived through the passing of the Mystery Test.
The annual results will be analysed and a Mystery Test assessment made
for your club to ameliorate in areas where potential is not fully exploited
(such as customer services etc).
You will receive all results and business suggestions as well as an overview of
all results of WLG member clubs in comparison to know your status.
TOTAL SCORE
community of quality and values
AllIssues–Top20
390,0
WORLD OF LEADING GOLF
MYSTERY TEST REPORT 2015
385,0
380,0
375,0
370,0
365,0
360,0
355,0
350,0
15.01.16
1
15.01.16
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MAKING A STAND
BENEFITS: NETWORKING
community of quality and values
NETWORKING DAY
initiated by Stoke Park, ‘Home of‘ World of Leading Golf in England
INVITATION
09.09.2015
community of quality and values
AFTER WORK | TENERIFE
World of Leading Golf and Stoke Park Country Club,
Spa & Hotel would like to invite you to come together
in order to get to know each other and to find out how
to promote our common goals.
As is, WLG has three member clubs on the British
Isles, namely Stoke Park, Roehampton Club and
Turnberry. Unsurprisingly, all of them have successfully confirmed their superior level of quality by regularly passing the World of Leading Golf Mystery Tests
carried out by the renowned mystery shopping institute
59Club.
Now, the WLG management, Stoke Park club manager Stuart Collier and our other British associates are
inviting you to this networking event to bring together
those who share our commitment to the true values of
golf as well as our business interests in respect to the
sport and all that comes with it.
Join us for a day of golf and discussion while enjoying
the exclusive atmosphere and the forthcoming services
of Stoke Park. The scenic grounds of James Bond‘s
epic golfing duel in ‘Goldfinger‘ await you and the
company of people who know all about the golf market
and the challenges you as a golf business professional
may face will surely inspire you.
Find out all about your benefits as a member of World
of Leading Golf and the new Concierge Services concept which is now being implemented to highten your
guest-player frequency. Discuss your own experiences
and ideas with us and learn more about targets and
achievements of our trans-European union.
Please read on for details ...
Claus Feldt
CEO World of Leading Golf
INVITATION
07.10.2015
Stuart Collier, Director of Golf
Stoke Park Country Club, Spa & Hotel
BENEFITS: NETWORKING
The WLG management regularly organises
events and workshops to share developments,
insights and ideas and to initiate joint
efforts to promote success:
⟩  Connecting Trips
⟩  Networking Days
⟩  After-fair get-togethers
⟩  WLG Awards events
BENEFIT: REPRESENTATION
The WLG staff regularly attends fairs and
golf business events to represent the
association and its member clubs
In this framework WLG organises more or
less casual events, workshops and gettogethers for all relevant parties after the
occasions
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E
BENEFIT: REPRESENTATION
community of quality and values
community of quality and values
Come and join us for the
WLGWORK
AFTER| STUTTGART
WORK | TENERIFE
AFTER
Wednesday, October 7th, 7.00 pm on the club terrace of Golf Costa Adeje!
AFTER WORK | MALLORCA
If you cannot make it there, please make an appointment to meet us at the IGTM
to find out about the benefits of being part of the elite of World of Leading Golf!
Simply contact
CMO Jürgen Hansen
[email protected] or mobile +49 178 8855990
CEO Claus Feldt
[email protected] or mobile +49 151 19646682
INVITATION
INVITATION
24.01.2015
00.00.2016
SHARING INSPIRATIONS
CASUAL AFTER FAIR GET TOGETHER
World of Leading Golf represents a selected group of more than 45 European top
clubs utterly committed to keep up the
highest level of quality in all aspects. As
a label, World of Leading Golf serves as
a reliable guidance for golfers in search
for superior golf club concepts.
WLG member club benefits:
research & consultancy
central on- and offlline
publications
diverse promotional activities
joint PR measures
For more information visit
www.world-of-leading-golf.com
As many members, associates and friends of World of Leading Golf will
be present at the IGTM in Tenerife, the association invites all interested
parties to meet and relax together. We are sure everyone will leave the
fair full of new impressions and ideas and we would like to give you the
chance to chat and share what preoccupies you. Of course, networking
is one of the modern-day keys to success and a focus point of our activities. But, more importantly, you will be meeting people with a similar
mind-set and a focus on the quality and values of golf.
The After Fair Get-Together will take place at the beautiful GOLF COSTA
ADEJE, a wonderful golf spot which boasts an 18hole course integrating
a number of landmarks and natural occurences typical for the island.
There will be no formal presentations of the WLG, this is your time-out!
Nevertheless, CEO Claus Feldt and CMO Jürgen Hansen will naturally be
there to answer any questions you may have.
So please come and join us. We will be happy to see you!
TIME:
Wednesday, October 7th
From 7.00 pm
Welcome drinks and local foods will be served
PLACE: Golf Costa Adeje (Club Terrace)
Los Olivos
Adeje - Tenerife, España
Please contact us to tell us beforehand, if you are planning to come:
Email: [email protected]; mobile: +49 151 19646682
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COMMUNICATING QUALITY
BENEFITS: MARKETING
In the interest of its member clubs, WORLD OF LEADING GOLF addresses demanding
golfers worldwide with target audience specific communication- and marketing tools :
⟩  A website containing general information on member clubs.
⟩  Newsletters and news posts addressing member clubs and member golfers.
⟩  Regular publications in online-media and magazines of press partners.
⟩  An annual WORLD OF LEADING GOLF Guide accessible in member clubs and other
channels from those co-op partners relevant for our target audience.
⟩  Regular PR releases for the golfers and business press.
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BENEFITS: MARKETING
www.world-of-leading-golf.com addresses (potential) member clubs as well as
sophisticated golfers and features
⟩  The association
⟩  WLG Member clubs
⟩  Sponsors & Partners
BENEFITS: MARKETING
At www.world-of-leading-golf.com
every member club has its own club
portrait containing:
⟩  Slider pictures
⟩  Descriptions
⟩  Contact details
⟩  Links
⟩  Videos
⟩  Poss. Concierge Services offers
BENEFITS: MARKETING
News posts and the WORLD OF LEADING GOLF
NEWS feature member clubs and current
developments relevant for the target audience
BENEFITS: MARKETING
community of quality and values
The WORLD OF LEADING GOLF GUIDE for
sophisticated golfers features the association’s
assets, member clubs and editorial
contributions
WORLD OF LEADING GOLF GUIDE 2016
⟩  Copies: 40.000, 2 x p.a.
⟩  Publishing dates: March/April + December
WORLD OF LEADING GOLF GUIDE
2016
32
WORLD OF LEADING GOLF GUIDE
WORLD OF LEADING GOLF GUIDE
GORKI GOLF CLUB
Gorki Golf Club is the first golf club in the North-West
region of Russia just 50 km away from historical St. Petersburg. With a Par 72 championship 18-hole golf course
made in the best traditions of the famous Scottish inland
links courses and a total length of 6,505 meters, the
pioneer establishment is designed to cater to the demanding golfing audience of the area and even offers on-site
residencies.
Der Gorki Golf Club ist der erste im Nordwesten Russlands
gelegene Golfclub mit einem Par 72 Championship Golfplatz.
Nur 50 km vom historischen St. Petersburg entfernt wurde
der 18 Loch Platz in der Tradition der berühmten schottischen
Inland Links Plätze angelegt. Mit einer Gesamtlänge von
6.505 m, wurde der Club speziell für die Ansprüche gehobener
Golfspieler in der Region gebaut. Es gibt sogar Wohnimmobilien vor Ort.
The Gorki Golf clubhouse and restaurant located at the
highest point of the golf resort and provide a perfect
opportunity to relax in the club’s manifold forms of hospitality. In a cozy two-storied restaurant guests can recuperate from the game, enjoy food and drinks and watch
the goings-on on the golf course through panoramic
windows. The restaurant offers European and Russian
cuisine to suit all tastes.
Das Clubhaus mit Restaurant liegt erhaben auf einer Anhöhe
des Golf Resorts und bietet Gastlichkeit jeder Art und viele
Möglichkeiten zu entspannen. In dem gemütlichen, zweistöckigen Restaurant können sich die Gäste von ihrem Spiel
erholen und ausgewählte Speisen und Getränke genießen
während sie durch die Panoramafenster dem Treiben auf dem
Golfplatz folgen. Dabei haben sie die Wahl zwischen russischen
und europäischen Spezialitäten.
Visitors and guests unfamiliar with the region’s characteristics will find the Gorki Golf Club and its surroundings
a most spectacular site to see given the beautiful, often
brooding, landscape and the numerous historically
relevant and/or naturally touching places to visit. And it
takes only 1 hour from Pulkovo Airport to get there.
Vor allem Gäste, die nicht mit der Gegend vertraut sind, werden Gorki Golf Club und sein Umfeld als einzigartig sehenswert empfinden. Die schöne, oft melancholisch anmutende,
Land-schaft und die zahlreichen geschichtlich relevanten und
natürlich anrührenden Orte sind auf jeden Fall einen Besuch
wert – und es dauert lediglich eine Stunde, um vom Flugplatz
Pulkovo hierher zu gelangen.
36
FINCA CORTESIN
In the heart of the Spanish Costa del Sol between
En el corazón de la Costa del Sol española, entre Marbella
Marbella and Sotogrande, overlooking the warm Mediy Sotogrande, sobre el cálido Mediterráneo, hay un lugar
terranean there is a place that offers members and
donde la naturaleza se funde sutilmente con el mar azul
guests a personal sanctuary in an environment not found intenso. Una comunidad privada que ofrece a sus miembros
anywhere else. The impressive Finca Cortesin resort enun santuario personal en un entorno que no se encuentra en
compasses Hotel, Golf, Spa and Sports Club, Beach Club
ningún otro lugar. El conjunto se levanta sobre una finca de
and Residential Area and is set on a 215-hectare estate,
215 hectáreas, 150 de las cuales se dedican a zona verde y,
150 of which is a designated
green
está estructurado
en 5 grandes
18-hole course,
PAR 72
Guests áreas:
welcomeHotel, Golf, Spa y Club
Gorki Golf
Club belt area.
Beach Club y Zona
Residencial
Pro: BlackDeportivo,
6545 m
Reservation
required
Leningrad region
Proper attire requested
Lomonosovkiy
Not only due to its length
and moredistrict
than 100 bunkers, Men HCP ≤ 12: White 6169 m
village,asRussia
Finca Cortesin has beenGorki
ranked
one of Spain’s best Men HCP ≤ 36: Yellow 5749 m
Women
HCP
≤
20:
Blue
5240
m
Amenities:
golf courses by Golf Digest Magazine. The harmonious
Con una longitud de aproximadamente 7,000 metros desde
Women HCP ≤ 54: Red 4691 m
Pro Shop
Tel. +7 812 3180990
relationship between the natural Mediterranean landlos tees de profesionales y más de 100 bunkers, Finca Cortesín
Equipment rental
Tel. +7 921 8951305
scape, Cabell B. Robinson’s course layout and Gerald Green feeGolf
Club es uno de los mejores
campos de golf de España
18 holes:
Golf Lessons
Huggan’s landscaping design
make for an inspiring, yetTuesday según
la prestigiosa
revista Golf Digest. El campo has sido
– Thursday
€ 60
[email protected]
Friday – Sunday
€ 90en plena armonía con el paisaje mediterráneo y el
demanding par 72. With www.gorkigolf.ru
a choice of 5 different tee posidiseñado
tions, the course is appealing to all levels. Complemenentorno natural, siendo éstas sus características más atracPresident: Mrs.of
Ekaterina
Senina and
ted by the excellent maintenance
the fairways
tivas. El jugador encontrará 5 posiciones de tees diferentes,
greens, and attention to every little detail, a round of golf
lo que permite a que todos los distintos handicaps puedan
at Finca Cortesin is a truly unique experience in an aesdisfrutar de este maravilloso campo. El magnífico cuidado
thetically exceptional natural and unique environment.
de las calles, los greenes y cada pequeño detalle del campo,
hacen que una vuelta de golf en Finca Cortesin sea un buen
So it is no wonder Finca Cortesin has been host of the
test de golf en un entorno natural estéticamente excepcional
Volvo World Match Play Championship for 3 years and
y único.
welcomes guests from all over the world in the equally
remarkable hotel – a former cloister refurbished to comPor eso no es de extrañar que el campo haya sido sede del
ply to the highest expectations.
prestigioso torneo Volvo World Match Play 3 años y sea
visitado por personas de todo el mundo igualmente en su
fantástico y impresionante hotel.
37
Ctra. de Casares s/n
E-29690 Casares, Malaga
Spain
Tel. +34 952 937 883
Fax +34 952 93 78 81
[email protected]
www.fincacortesin.com
Director of Golf:
Francisco De Lancastre
18 hole course, Par 72
Black: 6,802 m, CR 75.3, SL 123
White: 6,351 m, CR 72.8, SL 126
Yellow: 5,884 m, CR 70.8, SL 129
Gold: 5,215 m, CR 68.1, SL 123
Red: 4.852 m, CR 70.1, SL 118
Green fees peak season:
18 holes € 265
Green fees low season:
18 holes € 235
Handicap men 28; women 36
Club rental available
Buggy and trolley included in green fee
On location Nicklaus Academy
Guest welcome anytime
Reservation required
Soft spikes mandatory
BENEFITS: MARKETING
World of Leading Golf advertisements and
advertorials help to gain and retain
awareness amongst demanding golfers and
golf business persons.
GMé
company profile
world-of-leading-golf.com
GMé
QUALITY APPROACH
The Dunes Course at Costa Navarino, Messinia, Greece
World of Leading Golf
driving quality
The World of Leading Golf is a growing collection of some
of the finest golf venues in the world, and as David Bowers
investigates, there are far more benefits to being a member
than at first meets the eye.
Company Profile sponsored by
World of Leading Golf
(49) 151 1964 6682
[email protected]
16 | GMé August 2015
With the core golf market continually shrinking as the number of rounds
played per club and country deteriorate
by the year, even the finest golf clubs
need to ask themselves ‘what exactly is
it that the discerning golfer desires?’
One imagines prestigious establishments such as Stoke Park or Roehampton
Club should not really have anything to
fear, but, nevertheless, both decided to
join World of Leading Golf (WLG) in order
to help maintain their status and make it
known on a pan-European scale.
WLG is a corporation representing
some of the globe’s most distinctive
clubs, and the core of the terms of
admission are a complete devotion to
the quality and values of golf. Member
clubs and potential members are tested
anonymously to certify their compliance to WLG standards, in order that the
brand can provide an objectively evaluated certification to identify the ‘best
of the best’ and position them as the
‘Champions League’ of golf courses.
Stoke Park’s Stuart Collier, the director
of golf at the five-AA Red Star Hotel, said:
“We were delighted to lead the way in
England with our WLG membership.
“The benefits are clear and it is reassuring to know that golfers across Europe
are able to determine immediately the
quality of our venue simply because we
have the stamp of approval from WLG.”
And this is exactly what WLG is aiming
to achieve: to establish a brand representing the elite golf clubs in Europe and
serve as a credible means of benchmarking for the moneyed, but, consequently,
fastidious golfer.
However, it is not just courses that
attract this desirable target audience of
sophisticated golfers. To them, golf is not
just the game – it’s a question of attitude
and lifestyle. Ambience, gastronomy and
obliging customer service, therefore,
play a key role in creating the aspirational ‘World of Leading Golf experience’.
Consequently, the comprehensive
WLG mystery test covers more than 400
items of interest from the first call at the
club, across all golf and course-relevant
questions, to refreshments and the
last ‘good-byes’. Ascertaining absolute
impartiality, the test is carried out by
Europe’s leading golf-specific mystery
shopper service, 59Club.
With renowned member clubs like
Roehampton Club, Golf Son Gual,
Golfclub Beuerberg and Costa Navarino,
across 16 countries, WLG enjoys increasing worldwide influence.
WLG CEO Claus Feldt explained: “The
brand, and whoever is connected to it,
will be recognised as part of the elite of
golf. Serving as ambassadors of the WLG
brand and associated member clubs
everywhere they go, the management
LEADING THE WAY
Golf Son Gual, Mallorca
GOLDEN PEDIGREE
Stoke Park, England
PORTUGAL’S FINEST
Monte Rei, Portugal
will represent members’ interests: on the
web, facing the press, and in their presence at trade and consumer fairs.
“Presidents, managers and the leading
personnel of member clubs will profit
from a diverse means of networking –
online and personally – by meeting up at
our varied events. Research and consultancy on the basis of the mystery-test
results will help eliminate any weaknesses and raise our already high standards.”
While the number of golf club
members in England, especially, is on the
slide, the upward trend of golf tourism is
unbroken. And this is why WLG focuses
on marketing and communication platforms for certified premium clubs in
order to promote awareness and raise
their return on investment.
Print and on-line publications – such
as its annual WLG Guide, advertisements
and regular newsletters – serve as refer-
ence guides for the demanding golfer,
while ‘member only’ travel offers and
other advantages help deepen the relationship between the designated golfers
and WLG member clubs.
In the next month, WLG will introduce
a new ‘concierge services’ platform, a
web-based booking tool accessible only
to those golfers who belong to WLG
member clubs. Since ‘reductions’ and
‘2-for-1’ offers are not the means by
which WLG is looking to make sales, the
website enables users to book tee-times
for VIP packages automatically granted
to registered WLG member golfers.
Exclusive golf breaks and event and
tournament-packages at WLG member
clubs will enable participants to ‘feel
like a member’, which is the conceptual guideline for all offers provided
within the WLG concierge service. While
golfers enjoy certified standards and
outstanding services, the member clubs
themselves profit from networking at
eye-level, since WLG regularly organises
connecting trips and networking days
for presidents and managers of member
clubs. De facto and potential partners
and sponsors may also participate in
such events to present themselves and
discuss joint activities.
David Shepherd, director of golf at
Monte Rei Golf & Country Club – ranked
number one in Portugal in many polls –
approves of the efforts being made by
WLG. He said:
“Since golf is a seasonal sport, there is
a lot of potential in the co-operation of
northern and southern European clubs
especially. Furthermore WLG has been
forging contacts to launch a number of
tournaments for co-op partners in the
consumer industry, finance and charity
sectors.” GMé
twitter.com/gme
golfmanagement.eu.com | 17
35
BENEFITS: MARKETING
community of quality and values
community of quality and values
presents
presents
STOKE PARK
PENATI GOLF RESORT
WLG co-operations with relevant
magazines allow for reduced
advertisement rates for member
clubs.
Example:
Save up to > 50% when advertising in
Golf Week
Der ultimative Golf Club
Genießen Sie alle Vorteile von unserem freundlichen
Golf Club kombiniert mit dem Luxus von Stoke Park.
Stoke Park wird Ihre Erwartungen übertreffen und
bietet stetig erstklassigen britischen Service und Ausstattung. Wie gesehen in James Bond’s Goldfinger!
Internationale Mitgliedsschaften sind ab £1.995 erhältlich!
Für weitere Informationen kontaktieren Sie bitte das
Mitgliedschaftsteam unter:
+44 (0) 1753 71 71 79 oder per E-Mail unter
[email protected]
Übrigens: Stoke Park liegt nur 35 Minuten von London
und nur 11 km vom Flughafen London-Heathrow entfernt!
World of Leading Golf
Zertifizierte Qualität für ein überlegenes Golferlebnis
World of Leading Golf repräsentiert eine ausgewählte Gruppe von über 35
europäischen top Clubs, welche sich der Qualität in allen Bereichen verpflichtet
haben. Um den Erhalt dieses Niveaus zu gewährleisten und Ihre Zufriedenheit als
Gast zu maximieren, werden die Mitgliederclubs von World of Leading Golf 6 x mal
im Jahr objektiv und anonym getestet. World of Leading Golf als Marke bietet anspruchsvollen Golfern die nach außergewöhnlichen Golfkonzepten suchen deshalb
eine äußerst verlässliche Entscheidungshilfe.
Mehr erfahren Sie unter www.world-of-leading-golf.com
STOKE PARK COUNTRY CLUB,
SPA AND HOTEL
Park Road, Stoke Poges
Buckinghamshire. SL2 4PG
United Kingdom
REZEPTION,
TEE TIME RESERVIERUNG
Tel +44 1753 717171
Tel +44 1753 717184
[email protected]
www.stokepark.com
Das 36-Loch Golfvergnügen auf Weltklasseniveau nur 90 Minuten von Wien entfernt
Aktuelle Aktion
play 4, pay 3
Mit zwei 18-Loch Golfplätzen von höchster Qualität steht
das Penati Golf Resort für ein einzigartiges Golfprojekt in der
Slowakei. Der Legend Course von Designer Jack Nicklaus, slowakischer Golfplatz des Jahres 2012, sowie der
Heritage Course, gestaltet von Davison & McShane und
slowakischer Golfplatz des Jahres 2013, haben das Resort
umgehend als Neueinsteiger in die Liste der Top 100 Golf
Courses of Central Europe katapultiert.
Berechtigt 4 Spieler in einem
Flight zu 18-Loch Spiel zum
Preis von nur 3 Greenfees.
Gilt die ganze Woche und für
die im österreichischen Golfverband registrierte Spieler.
Penati ist zudem Gastgeber der International European Amateur Championship 2015, Gastgeber der European Challenge Tour 2014 - 2015 - 2016 und Enviro Oscar Gewinner
für die Achtung und den Schutz von Umwelt und Natur.
World of Leading Golf repräsentiert
eine ausgewählte Gruppe von über
35 europäischen top Clubs, welche
sich der Qualität in allen Bereichen
verpflichtet haben. Um den Erhalt
dieses Niveaus zu gewährleisten und
Ihre Zufriedenheit als Gast zu maximieren, werden die Mitgliederclubs
von World of Leading Golf 6 x mal im
Jahr objektiv und anonym getestet.
World of Leading Golf als Marke bietet
anspruchsvollen Golfern aus die nach
außergewöhnlichen Golfkonzepten suchen deshalb eine äußerst verlässliche
Entscheidungshilfe.
Nur 37 km von der Grenze und 150 km von Wien entfernt in
der malerischen Gegend von Záhorie nahe der Stadt Senica
gelegen, ist Penati die ultimative Wahl für österreichische Golfspieler. Die Städte Bratislava, Brno und Prag sind
ebenfalls bequem zu erreichen.
Neben der professionellen Penati Golf Academy bietet das
Resort zwei große Putting Greens, einen großen Chippingbereich, eine Driving Range direkt am See und ein modernes
Clubhaus mit allem was das Golferherz begehrt einschließlich Pro Shop und Restaurant.
PENATI GOLF RESORT
Šajdíkove Humence 453
906 07 Šajdíkove Humence, Slowakei
GPS 48„40‘31.36“ N, 17°19‘16.44“
[email protected]
Zertifizierte Qualität für ein
überlegenes Golferlebnis
Mehr erfahren Sie unter
www.world-of-leading-golf.com
REZEPTION,
TEE TIME RESERVIERUNG
Tel +421 917 907777
Tel +421 34 39 797777
[email protected]
www.penatigolfresort.sk
36
BENEFITS: PR
WLG strives for top of mind-status
amongst target audiences through
GOLF TELEVISION NEWS MARCH 5 2016
an active PR management
37
BENEFITS: PR
In cooperation with Europe’s No.1 golf resort and golf club PR communications agency
AZALEA, WLG offers comprehensive, club specific PR services to member clubs
Positive Media & Communications
• press trips and releases
• dedicated media desk
• comprehensive media contacts
• outstanding media coverage
Tour Operator relations
• events
• FAM trips
• meeting support
Events Engagement
• media events
• workshops & sales blitzes
• consumer and trade shows
GOING ONE STEP BEYOND
11.04.16
39
community of quality and values
WOLRD OF LEADING GOLF
CONCIERGE SERVICE
40
BENEFITS FOR MEMBER GOLFERS
All members of WLG member clubs receive a World of Leading Golf membership card
for golfers
Registered member golfers will
⟩  Receive ‘feel like a member’ VIP treatment when playing at WLG member
⟩  Get access to the World of Leading Golf Concierge Services online platform
⟩  Receive World of Leading Golf Newsletters for members
⟩  PDFs will be sent to club management to be spread amongst club members
11.04.16
41
FEELING LIKE A MEMBER
11.04.16
42
THE WLG CONCIERGE SERVICES
This WLG booking platform serves to strengthen the loyalty of member golfers,
increase sales and improve the ROI of member clubs
The WLG Concierge Services online platform offers:
⟩  ‘member for a day’-tee times incl. exclusive extras like complimentary refreshments
and/or accessories, access to members-only club areas, transport services
etc. depending on the club
⟩  3-day member‘s golf break incl. green fees, luxury accommodations and eventful
add-ons
⟩  Participation in tours & tournaments combining golf and cultural entertainment
We call that our ‘feel like a member’-concept, because this is what we want golfers to
experience
11.04.16
43
THE WLG CONCIERGE SERVICES
THE WLG CONCIERGE SERVICES
STAY TUNED FOR MORE!
To know more,
please visit www.world-of-leading-golf.com or contact us:
Wolfgang Künneth, President
M +49 172 8206310 | [email protected]
Claus A. Feldt, CEO M +49 151 19646682 | [email protected]
Jürgen Hansen, CMO
M +49 178 8855990 | [email protected]
community of quality and values
World of Leading Golf AG • Chamerstr. 176 • CH - 6300 Zug