Digital Radio in Italy: Which profile? When? Implementation issues

Digital Radio in Italy:
Which profile? When? Implementation issues
Giuseppe Braccini
Business Planning and Development - Director
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Digital Radio Receiver Profile Summit Geneva 19th March 2009
Rai Way’s Highlights
Rai Way is a Rai Group’s company
Rai Way owns signal transmission and broadcasting networks for the
Public Broadcasting Service (PBS) in Italy
Extensive
E
t
i Broadcasting
B d
ti network
t
k inclusive
i l i off th
the 3 T
Television
l i i networks,
t
k
2 DTT MUX, 3 Radio MF networks with a coverage in excess of 99% of
the Italian population
2,340 managed sites and 1,866 owned structures (1,015 transmitters
and 7,875
7 875 repeaters)
Total Revenues: (year 2007) € 187,9 Mln ( € 149,6 Mln from Rai and €
38,3 Mln from Business clients) . Total people: 652 units.
First large scale operator for Broadcasters in Italy
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Digital Radio Receiver Profile Summit Geneva 19th March 2009
Rai Way - Strategies
Strategic
g guidelines
g
for digital radio
Develop, deploy and operate the
digital
g
radio network for RAI
(PBS)
Develop, deploy and operate the
Develop
digital radio network for Commercial
Broadcasters
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Digital Radio Receiver Profile Summit Geneva 19th March 2009
Establishment of ARD
National radios
RDS
Radio DJ
Radio 101
Radio 24
Radio Capital
M2O
Radio Maria
Radio Radicale
605 Local radios
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Digital Radio Receiver Profile Summit Geneva 19th March 2009
ARD- How to promote digital radio
The Association intends to:
•Draw up regulatory proposals aimed at fostering the transition to the standard
system for digital audio and multimedia broadcasting;
• Set common rules for signal broadcasting which network operators would have
to comply with;
•Forward proposals for the set-up of minimal technical standards for
receivers;
•Make testing methodologies available to broadcasters to test and verify
equipment and applications;
•Divulge among its members all relevant information about the highest level of
development of the industry’s technology;
•Promote communication campaigns and events targeted to the industry’s
operators (broadcasters, network operators, content and service
providers,
equipment manufacturers, etc.) – as well as consumers and listeners.
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Digital Radio Receiver Profile Summit Geneva 19th March 2009
Digital Radio roll-out schedule and coverage
(% of population)
The RaiWay’s expectation
2009
2010
2011
2012
...over
(analog TV’s
switch-off
completed)
RAI
~60%
~80
%
National
~60%
~80
%
Broadcasters
Local
Broadcasters
~5%
~15
%
~40
%
~60
%
~500
radios
6
~80
%
12 radios
Digital Radio Receiver Profile Summit Geneva 19th March 2009
Near future promotional program
The RaiWay’s proposal
Nov 2008
Communication
Feb 2009
Web site set-up
Giu 2009
Oct 2009
Extend promotion on web
Dialogues and agreements with manufacturers and brands/importers
Receivers
Tuning of ARD Certification’s methodology
Start of ARD Certification
Services
development
Coverage and services certification (EPG, data programs, TPEG, etc.)
Services promotion with public events
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Digital Radio Receiver Profile Summit Geneva 19th March 2009
We need receivers!
Receiver’s features for the Italian market agree with
Common European Digital Radio Profiles
Profiles.
At the
e moment
o e we
ea
are
e focused
ocused o
on Profile
o e 2 receiver
ece e to
o
test and to implement every kind of service, in order to
promote the development of digital radio.
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Digital Radio Receiver Profile Summit Geneva 19th March 2009
DAB/DAB+/DMB Italian Scenario
DAB/DAB +
AUDIO SERVICE
AUDIO
PAD
MPEG1 Layer2
(Program
HE.AAC.v2
Associated Data)
DMB
VIDEO SERVICE
MPEG 4
H264 (Video)
HE.AAC.v2 (Audio)
DATA SERVICE
NPAD
(Non Program
Associated Data)
•EPG
•DLS (Dynamic Label Segment)
•SLS Slide Show
• VR Visual Radio
synchronized with audio
•TPEG
•IP
• BIFS
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Digital Radio Receiver Profile Summit Geneva 19th March 2009
SLS/DLS - Rai Way’s model
PC
MUX
Imgs
Receivers
RSS
WEB
Scheduler
www
Radio programming
• RADIO 1
- Istruzioni per l’uso
- GR1
- la borsa e la vita
• RADIO 2
- il ruggito del coniglio
- GR2
- Grazie per averci scelto
….
- Caterpillar
p
• RADIO 3
-…
10
Receiver simulator
on web
Digital Radio Receiver Profile Summit Geneva 19th March 2009
DAB/DAB+: SLS/DLS Implementations
Radio 2: Implemented (on air)
Radio 1: Coming soon (est. 30/03)
Radio 3: Coming soon (est. 30/04)
Receivers
Radio
di 2 - Caterpillar
ill
Audio: entertainment programs
Slides Show: Images from Users and Web
Receiver simulator on web
Scheduler
Text Info: promo msg, sponsored events, sms
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Digital Radio Receiver Profile Summit Geneva 19th March 2009
DAB/DAB+: Isoradio (Traffic information)
Implemented (on air)
SLS
A di : Traffic and Wheather
Audio
from Isoradio (CCISS)
Slides Show: Images from CCISS
Text Information
Text Info: Text from CCISS on
Isoradio Web Site RSS format
(same source of RDS-TMC)
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DLS
Digital Radio Receiver Profile Summit Geneva 19th March 2009
DMB/Visual Radio: GrParlamento
Coming soon (est. 30/04)
A di P
Audio:
Parliament
li
t members’
b
’ speeches
h
Parliament members’ Images
Parliament members’ Info
Synchronized Audio and Image
Parliament members’ CV or info
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Digital Radio Receiver Profile Summit Geneva 19th March 2009
TPEG
TPEG/ML
RDS/TMC Info Source
TPEG
XML
Binary
MUX
RTM (Implemented)
NWS (
(Coming
g soon)
)
WEA (Coming soon)
POI (Next)
PKI (Next)
PTI (Next)
(Ne t)
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Digital Radio Receiver Profile Summit Geneva 19th March 2009
BIFS
Implemented (on air)
MUX
Imgs
Web
Pages
Parser
BIFS
Application
Server
Se
e
BIFS
Encoder
DMB/BIFS
Receivers
TV
Breaking News
Economy News
News from Italy
World News
15
19
Pages
Digital Radio Receiver Profile Summit Geneva 19th March 2009
Thank You.
16
Digital Radio Receiver Profile Summit Geneva 19th March 2009