Marketing Brochure

Transcription

Marketing Brochure

Sony Center am Potsdamer Platz
Table of Contents
>> The Sony Center am Potsdamer Platz
> Exclusive Performance for the Ambitious
Page
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>> Sony Center Events – Case Studies
> Sensational Performance
> Glamour on the Red Carpet
> Exciting Challenges
> Art & Cultural Highlights
> Exciting Perspectives
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>> Event- and Advertising Space Outdoor
> LED-Video Wall – New Standards in ‚Digital Signage‘
> LED-Video Wall – Technical Specifications
> Advertising Space – Highlights of Outdoor Advertising
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>> Event Space Indoor
> Bel Étage – Exclusive Venue in an Exposed Location
> Floor Plan Bel Étage
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>> Figures & Facts
> Event- and Advertising Space
> Event- and Advertising Space Site Map
> On-Site Service
> Forsa Survey / Visitor Statistics
> Technical Information for Organizers
> Further Contacts Indoor Space
> Getting There
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Exclusive Performance for the Ambitious
>> Hallmark of the German capital
>> Spectacular roof construction
>> Innovative architecture
>> Unique Urbanity: entertainment, events, restaurants,
cafés, stores, cinemas
>> Located inner-city, connected to all means of transport
>> Sensational Performance
> Product launches and – presentations
> Product promotions
> PR- and press activities
>> Glamour on the Red Carpet
> Film premieres
>> Exciting Challenges
> Sport events and contests
>> Art & Cultural Highlights
> A prominent venue for Berlinale
> Public Viewings
> Art exhibitions
>> Exciting Perspectives
> Film-, photo- and TV productions
>> Exclusive Indoor Space
> High-class conference room with exclusive terrace
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Sensational Performance
>> Interactive program and product launches and
presentations with audience appeal, e.g.
smart FOR Berlin or the Netflix Promotion
>> Presentations in the Forum
>> Promotions at Potsdamer Straße
>> Test drives starting at Potsdamer Straße
>> Event announcements on the video wall
>> Press conference in room Bel Étage
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Glamour on the Red Carpet
>> Scene for film premieres such as „The Amazing Spider-Man 2“, „Urlaubsreif“, „Transformers“, „Herkules“,
„Die Mannschaft“, „Divergent“, „Honig im Kopf“, „Kingsman“, „Traumfrauen“ und „Insurgent“
>> Europe‘s longest red carpet for stars like Emma Stone, Drew Barrymore, Adam Sandler, Shailene Woodley,
Dwayne Johnson, Til Schweiger, Dieter Hallervorden and many more
>> Exceptional possibilities for scene building
>> Live broadcast of the happenings of the red carpet onto the Sony Center video wall and onto the cinema screens
>> Spectacular installations under the prominent roof
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Exciting Challenges
>> Venues for major sporting events, such as the European Championships
in Athletics, Beach Basketball German Finals, ‚Vattenfall Energie Arena‘
during World Championships in Athletics and for exciting competitions
and challenges such as the PlayStation Finals and public events for
Sanofi, Fairy Ultra and C&A
>> Event announcements directly under the Sony Center roof
>> Live broadcasts on the video wall
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Art & Cultural Highlights
>> En vogue location for first-class art and cultural events
>> „Readings in Yurts“ in January –
100 readings – 35 authors – 5 genres: For days of literature
in original Mongolian yurts
>> „Herzgrün – Music Festival at the Sony Center“: In spring –
three-day music festival featuring swing, pop and jazz
>> „ART…ESSENZ“: In August 50 international artists presented their
piece of art during three days
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Art & Cultural Highlights
>> Theatertreffen @ Sony Center Screen in May – selected productions of the ‚Berliner Theatertreffen‘
are presented on the LED video screen
>> On three days more than 360 visitors enjoy first-class stage plays free of charge
>> On this occasion 100 deck chairs as well as 5 bean bag chairs offer theater enjoyment in a relaxed atmosphere
>>
Young theater enthousiasts follow very focused the exclusive open-air public viewing while enjoying
culinary treats.
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Exciting Perspectives
>> Film- and photo shootings of national and international productions
>> Exceptional mise-en-scènes
>> Modern architecture serving as scenery
>> Individual shooting locations on demand
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New Standards in ‚Digital Signage‘
LED-Video Wall
>> Fascinating Opportunities
An impressive variety of utilisation in placing digital content:
> Commercials
> Live Event
> Live Streaming, e.g. with integration of dynamic QR codes
> Public Viewing
> Augmented Reality
> Content playout on request
> Live ticker
>> State of the Art Screen
> High-End Format
> Optimal image display through intelligent image reproduction
> LED technology is based on RGB-LEDs (SMD-Diodes)
>> Resolution and Display
> Intelligent processing – currently the very best world wide
> 10 mm pixel distance
> Optimum color homogeneity and outstanding black levels
> Realistic, even color dislay regardless of the viewing angle
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New Standards in ‚Digital Signage‘
LED-VideoWall - Specifications
>> Resolution
> Format: 16:9
> Full HD / 1080p : 1920 x 1080 pixels
> „small“ Full HD / 720p : 1280 x 720 pixels
>> Plug & Play
> Signals: HD-SDI; SD-SDI, DVI-D & HDMI
> 32 Mbit/s max. download, 2 Mbit/s upload
>> Stills
> Full HD advised: 1920 x 1080
> Minimum resolution: 608 x 352
> File formats: JPEG, PNG (incl. Alpha Channel)
> no GIF, TIFF, PSD, EPS, PICT, PDF, PPT
> Color mode: RGB at 72 dpi
>> Video
> Format: MPEG 4 (file extensions: .m4v, .mp4)
> Codec: H.264, 25 fps
> Data rate: 20 Mbit/s max.
>> Live Streaming
> Takeover of live video signal
> Display of websites
> Integration of content via direct server access (e.g. FTP)
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Highlights of Outdoor Advertising
Advertising Space
>> Big Poster Space
directly under the roof 3 m x 10 m
>> Banner Space
at Terrace Bel Étage, approx. 21.80 m x 1.11 m
>> Advertising Space
inside fountain, approx. 15 m in diameter
>> Installations inside the roof
>> Special advertising space
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Exklusive Flächen in exponierter Lage
>> A high quality conference room and a bird‘s-eye view onto the Forum
>> Conference Room „Bel Étage“: 104 sqm
>> Furnishing: Tables in block shape with 20 chairs, room can be darkened, controllable light
>> Technics: Beamer with VGA or HDMI input signals, Audio, Click Share, WLAN
DVD, Blu Ray
>> Terrace „Bel Étage“: 166 sqm
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Event Space Indoor
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Event Areas & Advertising Space
Event Areas Outdoor / Indoor
Advertising- / Banner Space
>> Area 1 at the Forum:
500 sqm
>> Space 10 LED-Videowall:
28 sqm
>> Area 2 at the Forum:
400 sqm
>> Space 11 Banner directly under the roof:
30 sqm
>> Area 3 inside fountain:
130 sqm
>> Space 12 Film Poster:
14 sqm
>> Area 4 at Potsdamer Straße:
100 sqm
>> Space 13 Banner Terrace:
24 sqm
100 sqm
>> Area 6 at Esplanade:
50 sqm
10 sqm
>> Area 8 Conference Room Bel Étage:
104 sqm
>> Area 9 Terrace Bel Étage:
166 sqm
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Overview Event Areas & Advertising Space
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Event Areas & Advertising Space
On-Site Service
>> Multiple variations in usage of event areas
>> Private property, no approval from official authorities necessary
>> Professional event management for planning, coordination and realization
>> Accompanying press and PR work
>> Announcement of the event on the Sony Center website and on the video wall
>> Gastronomy, security, cleaning and building services, telecommunications – in-house service upon request
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Facts & Figures
>> Nearly 22,000 visitors daily, approx. 8 million per year
>> Saturdays with more than 30,000 visitors
>> Visitors are highly satisfied with the attractions they use
>> 85% of the visitors certify a high attractiveness due to the very
special atmosphere
>> Top tourist attraction and city square: 26% come from abroad,
almost 70% from Germany
>> Visitors are highly educated and have a leading position
>> Sony Center is appreciated as a unique place and famous for
its high-quality events
>> Through events already emotionalized audience with a high
degree of attention
>> High level recommendation of 92%
>>
Best Ager: on average the visitor is 42 years old
>> Long duration of stay: guest reside 72 minutes on average
>> High spending propensity: € 21.70 per person
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Technical Information for Organizers
>> Load-bearing
capacity
Heavy-duty truck class SLW 30 (total truck weight: 30 t, max. wheel load: 5 t, 16.7kN per sqm)
Driving into the Forum only with permission in advance and with max. truck load of 7.5 t in total
Over 7.5 t total truck load, load distribution plates are mandatory!
>> Power Supply
1 x CEE 16 – 125 A (max. 400 A), 5 x CEE 16 A, CEE 32 A,
2 x 16 A shock proof plugs (PG), 1 x CEE 125 A
>> Water Supply
3 x 1/2 inch hydrant water outlets (utility water)
>> Restrooms
Public restrooms with baby‘s changing table
>> Light Emission
Type, location and orientation need to be approved by Sony Center management in advance
>> Noise Emission
Emissions during events, as specified in the Federal State Control of Pollution Act:
> Daytime
(06.00 a.m. to 10.00 p.m.): 60* dB (A)
> Nighttime (10.00 p.m to 06.00 a.m.): 45* dB (A)
* Higher emission value possible through approval of environmental agency of Berlin;
deadline for applications 8 weeks prior to event
>> Delivery Access
Via Potsdamer Straße, Bellevuestraße and Sony Center Loading Dock (Reichspietschufer),
max. 40 t; freight elevators available; vehicle access to the Forum via the fire-lane
and with prior consent only
>> Setup and
Dismantling
Weekdays from 7.00 a.m. to 10.00 p.m. in compliance with the Code Practice for
Noise Abatement
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Further Contacts Indoor Space
>> CineStar Original
2.000 Persons
Ms. Stümer
Ph. +49-30-23 25 74 08
>> CineStar IMAX
350 Persons
Ms. Stümer
Ph. +49-30-23 25 74 08
>> Filmhaus
100 Persons
Ms. Mann
Ph. +49-30-30 09 03 23
>> Sony Store
500 Persons
Ms. Bochow
Ph. +49-30-25 75 11 83
>> Lindenbräu
830 Persons
Mr. Kühn
Ph. +49-30-25 75 12 80
>> Alex Café
280 Persons
Ms. Sedlacek
Ph. +49-30-23 09 79 50
Mr. Goll
Ph. +49-30-26 39 03 80
>> Kaisersaal
1.000 Persons
>> Josty
330 Persons
Ms. Strolz
Ph. +49-30-25 75 11 05
>> Corroboree
450 Persons
Mr. Sas
Ph. +49-30-26 10 17 05
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Directions by Car, Bus and Train
Airport Tegel
7 km
Airport Schönefeld
24 km
Train Station Ostbahnhof
3 km
Train Station Hauptbahnhof 1 km
Zoologischer Garten
2 km
Subway
Potsdamer Platz U2
200 m
Train
Potsdamer Platz S1/S2/S25
100 m
Bus
M41 / M48 / 200 / M85 / N5 / N52
Taxi
Hotel Grand Hyatt and Ritz Carlton Hotel
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Forum Event Management Team
Our Forum Event Management Team on-site will be glad to help you anytime.
We are looking forward to your call and will be pleased to prepare a tailor-made offer for you.
Forum Event Management GmbH
Bellevuestraße 5, 10785 Berlin
Ph.: +49-30–25 75 16 01
Fax: +49-30–25 75 16 40
Email: [email protected]
Sony Center am Potsdamer Platz:
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Marketing Brochure

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