Flyer

PH
CLUB
2 016
J O U R N E Y
O F
T R A N S F O R M AT I O N
O U R
VI S I O N
We are a global leader in professional
hair care providing aspirational innovative
brands, technologies and relevant trend
driven services, delivered by an inspiring
team, truly dedicated to your salon success
Table
of contents
Inspiration
03
02
Support
Our Philosophy
Our Vision
PH Club 2016
03
03
04-05
PH Program 2016
Journey of Transformation
Organic Transformation
Hobart Itinerary
Cultural Transformation
Darwin Itinerary
Creative Transformation
Wellington Itinerary
Salon Toolbox
360 Degrees
4L Consultation Process
Stay Connected
06-07
08-09
10-11
12-13
14-15
16-17
18-19
20-21
22
22
23
24-25
Education
ASK Education
Shaping Futures
Essential Looks
O U R
www.schwarzkopfprofessionalevents.info
P H I LO S O P HY
Celebration
Hair Expo – Melbourne
32-33
Innovation
Product Launches
26-27
28-29
30-31
PH Criteria
Workplace Regulations
36-37
38
39
Professional PARTNERSHIP & always
supporting Salons in MOVING FORWARD
is the foundation of our company
philosophy, a highly inspired team
dedicated to SALON SUCCESS!
S C HWA R Z KO P F P R O F E SS I O N A L
2016
O
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PP
O
IN
T
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UC
ED
INS
P I R AT I O N
05
04
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The collaboration with our forward looking and inspiring PH members helps
Schwarzkopf Professional pave the way for better results by being proactive,
creative and innovative.
IO
Throughout the years, the PH Club has created the conditions under which all of us
can constantly learn about new and positive directions and be reminded in the best
ways possible of the basic principles of personal and business success.
MEMBERS
AT
For more than 30 years the Schwarzkopf Professional PH Club has been a way to
keep ourselves and our businesses running along a success track. The PH Club offers a
unique opportunity to share success stories, give ideas and work with others in the
name of progress.
N
CELEBR
PH
AT I O
PH CLUB
V
O
TI
Support
Excellence in partnership means fulfilling
each and every customer need.
The Schwarzkopf Professional PH Club delivers you a vibrant year in 2016, with a
journey that will celebrate the different facets of innovation, to meet ever changing
demands of the market and keep you one step ahead.
INNOVATION – relevant & high-performance innovations
SUPPORT – innovative service ideas, strong promotion & retailing activities
EDUCATION – ongoing technical & business training to strengthen professional expertise
INSPIRATION – catwalk-inspired yet salon-relevant looks & trends and world class
international ambassadors
CELEBRATION – regular platforms to exchange with your peers and our impartial
Hairdressing Awards to standout.
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www.schwarzkopfprofessionalevents.info
J O U R N E Y
O F
TR A N S F O R M ATI O N
2 016
“ In our ever-changing beauty
business there’s only one way
to stay ahead of
the game – always keep
moving forward.”
Simon Ellis,
International Creative Director
Schwarzkopf Professional
For over 30 years, the PH Club has continued to provide it’s members with an extended
hairdressing family. This community of like-minded individuals have come together to
support one another, share ideas, network, grow and improve through experience.
07
06
Schwarzkopf Professional prides itself on being at the forefront of the industry,
whether through the cutting edge ASK Education program, Essential Looks ‘On Trend’
shows or our detailed technical training, we ensure that innovation plays a major role.
With over a century of innovation to celebrate, you can expect a global dynamic presence
that keeps the hairdresser at its heart. Creating professional partnerships is at the core
of what we do, it’s our philosophy and our point of difference.
From it’s inception, the PH Club has provided opportunities and a lifetime of memories.
With this in mind the PH 2016 program will focus on innovation, providing
members with experiences that will assist them to learn and progress. The group will
explore Organic Innovation in Hobart, Cultural Innovation in the Top End and
Creative Innovation in Wellington.
We look forward to each step of this journey that will celebrate what true innovation means
whilst continuing to provide growth and networking opportunities.
“A non-stop challenge –
How can we continue to
push ourselves, and our
clients to evolve?”
Lesley Jennison
Colour Ambassador
Schwarzkopf Professional
S C HWA R Z KO P F P R O F E SS I O N A L
02
SUPPORT
JOURNEY
OF
T R A N S F O R M AT I O N
DA RWI N
C U LT U R A L
T R A N S F O R M AT I O N
1. Behavioural Flexibility
2. Leadership Excellence
3. Genetic Profiling
P H P R O G R A M 2 016
GUEST SPEAKER
09
08
Phillip Fernandez
01
H O B A RT
ORGANIC
T R A N S F O R M AT I O N
1. Self-Re-Programming
2. The Laws of Human Interaction
3. Inner Representations
A passionate human being and widely known as the Human Strategist
is Director & Founder of WIZARD Business Consulting, a national
Business Coaching and Training Company. He has become a sought
after speaker and trainer with forward thinking companies and retailers
who really place value in their people particularly in the hair, beauty,
health and FMCG markets. He also writes articles for industry related
magazines on Excellence in People Performance.
Phillip has been recently featured in the international Motivational
Speakers Australia book and online magazine publication, amongst
80 of the most well renowned speakers and trainers on the planet.
Prior to this he gained more than 25 successful years in senior
management roles as National Sales Manager, General Manager and
Human Resource Director and made his mark with major international
companies in the industry across Australia and New Zealand with
exposure to Europe, Asia and USA.
As an NLP Practitioner with a Business/HR/Psychology professional
background Phillip has channeled his research & philosophy in the
understanding of human behaviour to drive personal performance.
His 4P`s of success – PEOPLE, PASSION, PERFORMANCE, PROFIT
says it all.
03
WE LLI N GTO N
C R E AT I V E
T R A N S F O R M AT I O N
1. Excellence in Action
2. Managing for Performance
3. Employee Ownership
01
ORGANIC
T R A N S F O R M AT I O N
SUPPORT
13-15 March 2016
Sunday / Monday /
Tuesday
H O BA RT
The food, the water, the air
itself creates a sense of clarity like
no other destination…a perfect
environment to think, learn
and be inspired.
13-15 March
2016
10
Hobart
Tasmania
We all have our heritage in terms of culture,
personalities and just as biological entities adapt
and evolve to survive, we need to be conscious of
our strengths and weaknesses to better perform
in an environment in constant evolution. Our
journey will start in Hobart where you will
discover some of the most amazing landscapes
nature has to offer. A perfect scenery for a self
introspection and to better understand what
needs to be improved or changed.
www.schwarzkopfprofessionalevents.info
A confronting and interactive seminar that puts
us in front of the mirror of life to face our fears
and anxieties that prevent us from performing or
achieving further, even after many successful years
in life and business.
S C HWA R Z KO P F P R O F E SS I O N A L
11
Hobart is a cosmopolitan city featuring grand
colonial buildings that are alive with restaurants,
boutiques and galleries. It has a cultural scene
that’s quietly taken place on a world stage,
thanks to the Museum of Old and New Art
(MONA). It’s no wonder Lonely Planet has
called Hobart one of the top ten spots to visit in
the world right now.
SUPPORT
HOBART
ITINE R ARY
13-15 March 2016
S
Sunday
13th of March
M
Monday
14th of March
T
Tuesday
15th of March
12
13
Morning
Arrivals from home ports
Lunch
Welcome Lunch @ Hotel
and Half Day Business Session
Grand Chancellor Hotel
Afternoon
Business Session cont.
Grand Chancellor Hotel
Dinner
Welcome Cocktail Party
Henry Jones Art Hotel
Overnight
Accommodation
Grand Chancellor Hotel
For registration details please see page 38
Morning
Breakfast
Lunch at leisure
Morning
Breakfast
Half Day Business Session
Afternoon
Departures to home ports
Lunch
Business Session cont.
Afternoon
Afternoon viewing at MONA
Dinner
Dinner at MONA
Overnight
Accommodation
Grand Chancellor Hotel
Mona
Hobart, Tasmania
02
C U LT U R A L
T R A N S F O R M AT I O N
SUPPORT
17-22 July 2016
Sunday / Monday /
Tuesday / Wednesday /
Thursday / Friday
DA RWI N
Darwin is a great melting pot of people
and cultures and the perfect place to keep
us open minded to everything which can
be inspiring for our personal and
professional lives.
17-22 July
2016
14
Reinvention is neither easy nor always smooth
and in order to get the most out of any
opportunities, we need to keep ourselves open
minded to other’s perspectives, cultures and
differences, which are an endless source of
inspiration. That is why we chose the mythic
Aboriginal territories and specifically Darwin
and Kakadu to continue our journey of
transformation; a unique opportunity to
experience very contrasting cultures and to learn
from them.
www.schwarzkopfprofessionalevents.info
Cultural Transformation supports creative
thinking by nurturing and embracing all kinds
of diversity.
Our seminar will focus on the foundations of a
business strategy and leadership excellence.
S C HWA R Z KO P F P R O F E SS I O N A L
15
The Northern Territory beautifully encompasses
a variety of contrasting landscapes and
experiences. It’s vast and has a captivating history
with picturesque waterways, rugged terrain and
gourmet experiences.
SUPPORT
The Top End is quintessential Australia;
brilliant blue open skies seemingly meet the
sea, the rocky gorges of Kakadu and their
deliciously inviting watering holes.
DA RW I N
ITINE R ARY
17-22 July 2016
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M
Monday
18th of July
Morning
Departures from home ports
Morning
Business Session 1
at Hilton, Darwin
Innovation speakers
Tuesday
19th of July
W
Wednesday
20th of July
T
Thursday
21st of July
F
Friday
22nd of July
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17
Sunday
17th of July
T
Afternoon
Arrivals from home ports
(all major cities)
Transfer to Hilton Darwin
Afternoon at leisure
Dinner
Welcome Dinner
Overnight
Accommodation
Hilton, Darwin
Lunch
Buffet Lunch at Hotel
Afternoon
Time at Leisure /
Optional Activities
Museum and Art Gallery NT
Darwin Botanic Gardens
Croco Saurus Cove
Dinner
Deckchair Open Air Cinema
Overnight
Accommodation
Hilton, Darwin
S C HWA R Z KO P F P R O F E SS I O N A L
Morning
Aboriginal Art / Interactive Painting
Morning
Business Session 2
at Hilton, Darwin
Innovation speaker
Lunch
Buffet Lunch at Hotel
Afternoon
Litchfield Tour – Optional
(Waterfalls / Swimming)
Dinner
Dinner at leisure
Morning
Hotel Check-out
Depart Darwin for Kakadu
(2.5 hr coach transfer)
Lunch
BBQ lunch at hotel
Afternoon
Afternoon Crocodile Cruise
Dinner
Outback Dinner
Overnight
Accommodation
Kakadu Crocodile Hotel
Lunch
Lunch at hotel
Afternoon
Optional Activities
Bowali Visitors Centre / Ubirr Lookout /
Nourlangie Rock Art
Time at Leisure
Dinner
Scenic Flights
Farewell Gala Dinner
Overnight
Accommodation
Kakadu Crocodile Hotel
Overnight
Accommodation
Hilton, Darwin
For registration details please see page 38
Morning
Hotel Check-out
Time at Leisure
Depart Kakadu for Darwin Group 1
(2.5 hrs)
Lunch
Lunch at leisure
Afternoon
Departures Kakadu for Darwin Group 2
(2.5 hrs)
Flights to Home Ports
03
C R E AT I V E
T R A N S F O R M AT I O N
SUPPORT
16-19 October 2016
Sunday /
Monday / Tuesday /
Wednesday
WE LLI N GTO N
Nestled between a sparkling harbour
and rolling green hills, New Zealand’s
capital city has developed as the
nation’s hub, driving innovation of the
arts, fashion, design, and food.
16-19 October
2016
18
WOW
World of WearableArt
Finally, we will end our journey in Wellington.
A city in permanent transformation and the
cradle of many innovations in various fields. We
will try to understand how we can consistently
take actions on the long term to always have an
edge and drive success.
How to turn new and imaginative ideas into reality ?
Dare to explore the unknown, to create and
shape how you see the world ! Develop new
techniques and styles to express yourself and create
your own signature.
Our seminar will focus on how to address key
performing indicators in business and managing
for performance through excellence and action.
www.schwarzkopfprofessionalevents.info
S C HWA R Z KO P F P R O F E SS I O N A L
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Relax at Oriental Bay, Wellington’s golden-sand inner-city beach
and delve into the many museums, art galleries and theatre shows
that make up the city’s pulsing cultural scene. If you’re into the
outdoors, Wellington has action-packed adventure activities like
mountain biking and sea-water kayaking, as well as beautiful
walks around the harbor and surrounding hills. Wellington buzzes
with delicatessens, cafes and restaurants – it’s a city that enjoys
gourmet food and fine wine. Known as the culinary capital of
New Zealand, it is famous for its tucked-away bars, quirky cafes,
award-winning restaurants and great coffee.
SUPPORT
WELLINGTON
ITINE R ARY
16-19 October 2016
S
Monday
17th of October
T
Tuesday
18th of October
W
Wednesday
19th of October
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20
Sunday
16th of October
M
Afternoon
Arrivals to Wellington
Dinner
Cocktail Reception
QT Hotel Wellington
Overnight
Accommodation
QT Hotel Wellington
Morning
Breakfast at leisure
Business Session 1 at Te Papa
Lunch
Half Day Wairarapa Wine Tour
Dinner
PH Club Dinner
Courtenay Place
Overnight
Accommodation
QT Hotel Wellington
Morning
Breakfast at leisure
Morning
Breakfast at leisure
Business Session 2 at Te Papa
Afternoon
WETA Workshop
Series of specially customised workshops for
PH Club Attendees to include: Prosthetic and Make-up
demonstration, Sculpting Demonstration, Designer
Presentation
QT Hotel
Wellington, NZ
Lunch
Day at leisure
Afternoon
Late Afternoon / Evening Departures
QT Hotel Wellington ticks the boxes. It has
been included in Yahoo’s list of ten of the best
hotels with magnificent artwork of the world
and boasts one of the largest private art
collections in the country.
Dinner
A Night at the Museum
Te Papa Tongarewa’s Te Marae
Overnight
Accommodation
QT Hotel Wellington
S C HWA R Z KO P F P R O F E SS I O N A L
For registration details please see page 38
SUPPORT
4L
C O N S U LTAT I O N
PROCESS
SALON
TO O LBOX
Salon Business
Toolbox:
Ready to use marketing material dedicated to
your, salon success including:
- Digital material
- Loyalty cards
- Incentive chart for staff
LO
01
360°
ROUTE TO SUCCESS
Develop more satisfied clients, achieve better salon
performance, improve personal and professional skills.
The performance review that allows
managers and staff to rate each
other, and plan for the future
NAME:
02
Listen
Learn
Detailed consultation to
understand the status quo
and needs.
Professional analysis to
identify a tailormade care or
colour service.
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V
RN
A
The performance review
that allows managers and
staff to rate each other, and
plan for the future.
LE
360
DEGREES
E
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22
K
LI S
EN
O
T
- Image gallery
- Salon vouchers
- Promotion posters
03
04
Live
Look
Offer In-Salon exclusive
service to answer your
clients needs.
Never stop learning thanks
to our ASK seminars and
applications – Hair Expert
and House of Color!
SUPPORT
S TAY
CONNECTED
2 016
Social media can help
hairdressers to achieve
business success by:
25
24
– Providing an additional Marketing tool
– Initiating dialogue with client and strengthen loyalty
– Reaching new target groups
01
02
03
Engage
Educate
Support
Social Media
ASK Education
Mobile Apps
Hair Expert / House of Color / Essential Looks
Schwarzkopf Professional Australia
@schwarzkopfproau
Available at the App Store
E D U C AT I O N
ASK
E D U C AT I O N
ASK
E D U C AT I O N
BLENDED
LEARNING
A P P ROAC H
26
Hairdressing is a craft based
industry with a direct link
between your skill set, your
professional status and potential
earning power.
1
FACE TO FACE TRAINING
ACADEMY SEMINARS
IN-SALON TRAINING
2
I N FOR M ON LI N E
SKP WEBSITE
ASK BLOG
3
eLEARNING
WEBINARS
LIVE EDUCATION
As your vision and experience evolves, you can express more of your
creativity and differentiate yourself from your competitors.
We are passionate about what we do and it shows so let us help you
fulfill your potential. Your success is our success.
2016
2016
ASK Education
always moving [you] forward
ASK Education
always moving [you] forward
Contact us for more details about the Education program: 1800 624 000
27
Dynamic, sophisticated and relentlessly creative, our business
never stands still – and neither can you. Global and niche trends are
continually evolving while repeated innovation can have a gamechanging impact on our professional lives. Creativity and technical
excellence are at the heart of what we do, to stay relevant you need
skills that are up-to-date. This means education and that’s where we
come in.
E D U C AT I O N
SHAPING
FUTURES
E D U CATO R S
10 April – 21st May
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28
New skills for a brighter future.
Are you the right member to shape
someone’s future?
Shaping Futures is the Schwarzkopf Professional
Global social initiative which brings
Schwarzkopf Professional Hairdressers together
with SOS Childrens Villages, the worlds largest
orphan childrens NGO.
The Shaping Futures program introduces
disadvantaged young adults to the craft of
hairdressing. Giving them the skills and support
they need to escape hardship, unlock potential and
improve their chances in life.
Schwarzkopf Professional believes that education
is the most powerful weapon to nourish and
grow individuals, especially those who do not
have access to proper education.
At times many of us ask “What can I do to give
back?” & “How can I make a real difference?” As
a PH member you can nominate yourself to be
part of this ground-breaking program to share
your knowledge and train selected young adults to
cut hair professionally!
Trainers Must Have
Must Have 5 years salon experience
Ability to train
Self motivated
Trainers Must Donate
Their time
Their expertise
Volunteers travel to the destination at their own
cost and live locally in simple accommodation
How To Apply
Information, Brochures and Submission Forms will be distributed to the PH Club. A series of
selection criteria and questions will need to be completed to submit your nomination.
Help Us Raise Funds
Remittee: Fritz Henkel Foundation
IBAN: DE87 5001 0700 0003 9051 64
BIC: DEGUDEFFXXX
Bank: Degussa Bank Frankfurt
Reference: Shaping Futures
www.schwarzkopf-professional.com/shaping_futures
I N S P I R AT I O N
ESSENTIAL
LOOKS
2 016
LO O K B O O K
Inspire on the latest
trends and products with
catwalk and salon looks.
31
30
Our seasonal Essential Looks
collection brings the catwalk
to your salon, inspiring
you to create ready-to-wear
salon looks.
EL Application
A2Z
Your exclusive portal to the
inspirational world of Essential Looks.
Step by Step techniques for each
look and trend:
Available at the App Store
Cutting technique / Coloring technique /
Styling / Must have products
C E L E B R AT I O N
THE
HAIR EXPO
AWA R D S
2 016
11-13 June – Melbourne
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32
“Best Essential Looks show
in 10 years, really inspiring”
Schwarzkopf Professional has become renowned around the world for its
continual support of premier hairdressing awards which promote
excellence within our industry.
For the past 8 years we have partnered with the Hair Expo Awards – the
longest running awards in the Southern Hemisphere. These prestigious
awards recognize all aspects of industry excellence, from creativity, cut and
colour, to outstanding business achievements, they crown and celebrate
Australia & New Zealand’s most exceptional talents.
Schwarzkopf Professional presents the awards on the hairdressing
industry’s night of nights, bringing the industry together, rewarding the
outstanding talents, and highlighting the grand history of creativity,
innovation and success.
We would encourage all Schwarzkopf Professional clients to enter these
awards so as to highlight the talent and creativity that exists within our
brand and its loyal followers.
Hair Expo
Build your own Trip
We will be providing a web platform to be able to
provide a “one stop” booking for all of your Travel
and Hair Expo needs, including:
- Flights
- Accommodation requirements
- Tickets to Look and Learns
- Entry to Hair Expo Exhibition
- Welcome night
- Gennext Project
- Gala Awards night
www.schwarzkopfprofessionalevents.info
Whether you will be taking a team or just yourself
you will be able to do it all in one website and at
the best possible prices through our Travel
company – Events Beyond 1300 884 447.
C E L E B R AT I O N
S TAY T U N E D
EVENTS
2 016
02.
01.
Polo
Ralph Lauren
March 7-13.
Virgin Australia
Melbourne Fashion Festival
02.
May 8.
Polo Ralph Lauren
35
03.
June 11-13.
Hair Expo in Melbourne
04.
August 22-26.
Mercedes Benz Fashion
Festival in Brisbane
01.
Melbourne
Fashion Festival
Every year Schwarzkopf Professional sponsors
major events. Discover the work behind the
scenes and be part of the exclusive styling team.
Closer to each event an application form will be
sent to PH Club membes.
www.schwarzkopfprofessionalevents.info
03.
Hair Expo
Melbourne
04.
Mercedes Benz
Fashion Festival Brisbane
I N N O VAT I O N
Exciting new launches for 2016
focusing on meaningful innovations
and superior technologies
COMING
2 016
FIBREPLEX
GLAMINATION
LIGHTEN! LIFT! COLOUR!
WITHOUT COMPROMISE
THE NEW GLAMOUR RANGE
NEW
COLOR
FREEZE
NEW
REPAIR
RESCUE
1ST COLOUR LOCKING
THERAPY FOR 0 FADE
3 YEARS OF DAMAGE
REVERSED IN JUST 1
APPLICATION
94% LESS HAIR BREAKAGE
37
THE 1ST BOND ENFORCING
SYSTEM DEVELOPED BY A
TRUE COLOUR EXPERT
NEW
OSiS
COLOUR
WORX
BC
EXCELLIUM
SILVER
WHITE
NUDE
TONES
BLONDME
BLUSHES
MADE TO CREATE
DIRECT DYES FOR BOLD
COLOUR EFFECT
EXPERT BRAND FOR
MATURE HAIR TO ERASE
ALL SIGNS OF AGING
1ST PROFESSIONAL
COLOUR EXPERT FOR
SILVER & WHITE HAIR
THE PERFECT FUSION
OF PURE BEIGES WITH
ROSY UNDERTONES
EMBELLISH BLONDES
PH
MEMBER
CRITERIA
38
LE T US
TAKE CARE
OF YOUR
WORKPL ACE
REGUL ATIONS
A PH salon must, exclusively stock Schwarzkopf
Professional chemical brands and recommend
Schwarzkopf Professional OTC products as its first
choice of over the counter products to their customers.
The PH salon will be proactive within the hairdressing
industry through staff training, maintaining a
progressive business and industry events.
The PH member will first and foremost be the owner
of the salon unless otherwise arranged with
Schwarzkopf Professional management.
The PH member must be active in networking, sharing
experiences and ideas with PH peers and interact with
Schwarzkopf Professional as a true valued partner
honestly and proactively.
The PH member must adhere to Henkel Account
Trading Terms and must not breach any additional
Henkel trading policies.
The number of individual memberships you wish to take is
available based on your business requirements.
In the event that the nominated PH member can not take
full advantage of the event offering a salon manager or
equivalent may be nominated in their place.
This registration does not automatically register the PH
member for every PH event within the PH 2016 program.
www.schwarzkopfprofessionalevents.info
Join us and enjoy a range of benefits including:
- One on one workplace review
- Tailored workplace documentation, including contracts and processes
- Complete management support available 24/7
- Legal representation in disputes
- Insurance cover by QBE
- Peace of mind that we have you covered
Full 2016 PH program for $6800
(saving $2350), including:
– Hobart Seminar
– Darwin Seminar
– Wellington Seminar
– PH membership
Paid in 4 payments ($1700) in February,
May, July and October
Or Attend individual Seminar:
The PH member will have to register for every event
separately through the registration website.
Whether it be dealing
with a difficult employee,
facing a tribunal claim or
reviewing your work health
and safety, we have
you covered.
– Hobart Seminar: $1900
– Darwin Seminar: $4300
– Wellington Seminar: $2950
Special offer for Schwarzkopf PH members.
As a Schwarzkopf PH member, you receive 10% off Employsure services.
Quote ‘Schwarzkopf member’.
Let us talk about how you can benefit from our service.
PHONE 1300 651 415 | employsure.com.au
For further information please contact:
1800 251 887
www.schwarzkopfprofessionalevents.info