press kit

Ibis budget: a worldwide reference
Ibis budget, the ibis family’s low cost brand
3
Ibis budget, a world benchmark in the budget sector
4
The European leader in budget hotel
5
Living the ibis budget’s experience
Essential comfort at a budget price
6
The new common areas
7-8
The cocoon room: nifty and comfortable
9-10
An all-you-can-eat breakfast buffet
11
A brand in the service of its clients
© THIMOTHEE FRANCO
The extra services at ibis budget
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Ibis budget bets on digital
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Ibis budget’s commitment to sustainable development
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Ibis budget’s milestones
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Ibis budget’s picture gallery
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© CHRISTIAN CREUTZ
As a member of the ibis family, ibis
budget and its sister brands, ibis and
ibis Styles, share three key values:
modernity, simplicity and well-being.
The three brands offer a range of
complementary hotel solutions.
For example, ibis offers the ultimate
in comfort and a high level of
service, while ibis Styles, the family’s
non-standardized brand, offers an
all-inclusive deal and unique designs
in each hotel. Whether they choose
ibis, ibis Styles or ibis budget, guests
will always find a solution that suits
their needs with the ibis family!
The ibis family network consists of 1871
hotels in 63 countries and benefited from
a three-year modernization program. Ibis
and ibis budget currently have more 300
establishments that boast the new
common areas designed by Atelier
Archange. The new bedding concept
created by ibis was rapidly deployed:
more than 100 000 beds or 80% of the
network in Europe have the Sweet
BedTM by ibis.
THE IBIS BUSINESS CARD
FOR REGULAR BUSINESS STAYS.
The ibis family has developed ibis BUSINESS,
a new membership program.
Subscribers benefit from reductions and advantages
around the world (excluding China):
 10% discount on the best room and breakfast rates
 10% discount on all purchases at ibis and ibis Styles restaurants and bars, including for
non-residents
 5% additional discount on selected promotions (early booking, summer and sweet
winter deals, week-ends)
 Guaranteed room availability when the booking is made up to two days before arrival.
 Instant access to Gold status on the Le club AccorHotels loyalty program.
All the information and special offers are available on: www.ibis.com
Ibis budget is a cleaver and casual brand wich offers essential comfort at the best
price.
THE NETWORK
The ibis budget network has expanded rapidly worldwide and
at June 30 th , 2015 it totaled 541 hotels and 51 671 rooms in
17 countries.
In Europe, the brand is the uncontested leader in the budget hotel segment with a network
in Germany, Austria, Belgium, Spain, France, Luxembourg, Netherlands, Poland,
Portugal, United Kingdom and Switzerland.
In France, the ibis budget network consists of 325 hotels and 25 138 rooms.
All over the world, ibis budget guarantees its customers:
 Locations near major roads and airports and increasingly in cities
 Comfortable, nifty rooms for one, two or three people
 Round-the-clock check-in
 An all-you-can-eat breakfast
7%
Ownership
Structures
50%
Management
43%
Franchise
Subsidiary
Hotels opening in 2015:
-
2 hotels in France
2 hotels in Germany
3 hotels in Spain
4 hotel in Brazil
1 hotel in Indonesia
© GIL LANZI
OPENINGS
14 new hotels were added the ibis budget network in 2015.
The brand is also expanding in new countries like Brazil,
Indonesia and will soon start operating in Russia, Chile and
Uruguay (in 2016).
DEVELOPMENT OBJECTIVES: MORE THAN 630
HOTELS IN 2018
The brand’s development strategy focuses on reinforcing the
network in mature markets in Europe: France, Germany, Spain
and the United Kingdom. The brand intends to have a
worldwide network of more than 630 hotels with 75,000
rooms by 2018.
It also relies on development in new countries, for example in
Chile, Uruguay, Indonesia and Malaysia. Ibis budget always
chooses locations that are very visible and easily accessible:
along major roads, near airports and in large cities.
Wordwide
541
Hotels
51 671
Rooms
France
325
Hotels
25 138
Rooms
Europe
Excl. France
161
Hotels
17 502
Rooms
Latin
América
20
Hotels
4817
Rooms
Asia
Pacific
31
Hotels
3730
Rooms
Africa
Middle-East
4
Hotels
484
Rooms
IBIS BUDGET OFFERS COMFORT,
WELL-BEING AND TRANQUILITY
 Highly affordable rates, from €29 in Germany, £18 in the United Kingdom, €33 in Spain
and €39 in France
 Cocoon rooms with a comfortable bed : the Sweet BedTM by ibis budget
 Free Wi-Fi internet access in most countries
 A flat-screen television featuring a full range of programs so guests can surf and zap as
much as they want!
 An all-you-can-eat breakfast buffet with a varied, balanced selection of tasty products
 Snack and drink vending machines available 24/7, so guests can help themselves as
much and as often as they want
© JEROME MONDIERE
© CHRISTOPH WEISS
ibis budget optimizes its common areas as lively
spaces in a nifty, playful way, creating a warm and
friendly atmosphere. Ibis budget now has one
hundred hotels with multi-functional, comfortable
common areas where guests can have a bite to eat,
relax, work, and browse the Internet using free WiFi access, in most countries. These new, highly
stylish and contemporary common areas are a
brand new experience in budget hotels!
© THIERRY BOUËT
A FRIENDLY, DESIGNER ATMOSPHERE
The reception, breakfast room and snack corner are all in close proximity and guests can
therefore circulate more easily and intuitively.
The interior design communicates with the customer providing direction markers in a lighthearted, good-natured way. The color schemes and display boards on the walls vary and
create contrasts, to avoid any sense of monotony.
THE BREAKFAST ROOM features large communal tables, comfortable chairs with
alternating high and low seating.
The room is cleverly lit and equipped with a flat-screen television. Guests can enjoy
entertainment as well as a tasty, varied all-you-can-eat buffet.
In this multi-functional common area, ibis budget’s guests can chat with each other or with
the reception teams. They can also eat, relax in front of their favorite programs rebroadcasted on television or browse the web. These new common areas are the perfect
illustration of the fact that “customer experience” can be found in budget hotels.
© CARLOS EDUARDO NICKEL
© CARLOS EDUARDO NICKEL
NIFTY & COMFORTABLE
FOR 1, 2 OR 3 PEOPLE
Ibis budget draws on the powerful concept of the no-frills “cocoon” room to offer its
customers essential comfort at great prices.
A UNIQUE EXPERIENCE IN THE IBIS BUDGET HOTEL SEGMENT
The rooms are designed with a focus on flexibility, freedom of movement and well-being.
The atmosphere is distinctly cozy, with soft, relaxing colors and clever use of light
circulation to maximize space and enhance materials.
THREE TYPES OF ROOMS are available, depending on the hotel. All of them feature
large, comfortable beds for guests to rest in:
 The Triple room (1 double bed and 1 top bunk)
 The Double room (1 double bed)
 The Twin room (2 twin beds
All the hotels are also equipped with rooms for disabled guests.
© THIERRY BOUËT
© JO HANLEY
© JO HANLEY
THE NEW COCOON & DESIGN ROOM CONCEPT CONTINUES TO BE DEPLOYED IN
NEW CONSTRUCTION AND RENOVATION PROJECTS THROUGHOUT THE
NETWORK
 The new cocoon rooms for one, two or three people, boast comfort features (cozy
beds, soft duvets and pillows, a spacious shower stall, touch-sensitive reading lights, a
luggage storage area and a full-length mirror) and new practical features (a decompartmentalized living space, a flat screen TV and Wi-Fi in the room).
+ MORE COMFORT
 All the network’s beds are equipped with soft duvets and new, more comfortable
pillows: the Sweet BedTM by ibis budget.
 A spacious, well-lit shower stall opens onto the room while maintaining privacy with a
frosted glass panel.
 The color scheme creates a tranquil atmosphere that is accentuated by a wooden
crown molding and a painting (in twin and double rooms).
 Pleasant and hygienic parquet-style flooring
+ MORE PRACTICAL FEATURES





Free Wi-Fi Internet access in the public areas and in the rooms (excluding Australia)
A 26 inch flat-screen TV.
Practical and nifty storage space (coat rack, under-bed luggage storage space)
A work corner with a large, comfortable stool that is easy to move around.
A full-length mirror
© THIERRY BOUËT
MORE LIGHT
 The use of several light sources helps create an intimate, relaxing atmosphere The
individual bed-head reading lights and the mirror light over the sink are both touchsensitive.
ALL THE BENEFITS OF A REAL BREAKFAST AT AN AFFORDABLE PRICE
Ibis budget offers guests an all-you-can-eat breakfast buffet at time slots that suit both
week-day and week-end travelers.
TASTY, VARIED AND BALANCED
In most countries the ibis budget breakfast formula features a wide range of breads,
cereals, jams, fruit juices, dairy products and fresh fruit plus well-known brands and local
specialties, for example fresh baguette and croissants in France, eggs and cured meats in
Germany, scones and porridge in the United Kingdom, etc.
A 24/7 SNACK AREA
Feeling hungry in the middle of the night? Ibis budget thinks of everything and has
vending machines that sell both hot and cold drinks and sweet and savory snacks.
© CHRISTOPH WEISS
OUR MOBILE SERVICES ARE FREE
You can access ibis mobile services free via the booking app
(available on Android, IOS and BlackBerry). You will only pay your
mobile network connection fee*
24/7 RECEPTION SERVICE FOR HASSLE-FREE CHECK-IN
When the reception desk is open (and some are open round the clock), ibis budget teams
check in guests personally. If the front desk is closed, guests can obtain their room access
code by inserting their bank card into an automatic room vending machine. If you arrive at
night and need help, ibis budget thinks of everything and always has a staff member on
the premises who can be called at any time via a dedicated intercom at the hotel entrance
(depending on the country).
CAR PARKS AND SECURITY
All ibis budget hotels have parking spaces for guests. Some of these car parks are
fenced-in and secured (CCTV).
WIFI INTERNET ACCESS EVERYWHERE!
Guests have limitless Internet access thanks to a wireless connection in the public areas
and rooms. In most countries, this service is free.
SMOKING / NO SMOKING
For even greater comfort, guests can request a smoking or non-smoking room at the
reception desk.
IBIS BUDGET AND PETS
Animals are welcomed in the hotels (for an additional fee) under their owner’s supervision
(one pet per room).
THE AVANTAGES OF STAYING AT IBIS BUDGET
Children stay for free: depending on the country, accommodation is free of charge for
children under 12 sharing a room with their parent(s), provided there are no more than
three people in a room.
Guests may receive a discount of up to 20% on car rentals from Europcar by
booking on ibis.com or accorhotels.com.
* Connecting costs vary depending on mobile telephone operators. Ask your operator for details.
POWERFUL ONLINE DISTRIBUTION
THAT GUARANTEE THE BEST RATE
The brand has two very well-known direct booking sites, ibis.com, the ibis family website (ibis,
ibis Styles and ibis budget) and the AccorHotels application, both available in 14 languages. It
accounts for a large part of ibis’ distribution and generate over 45 million visits a year. It
guarantees customers the best rates. Internet users also find special offers and exclusive
Web promotions on this site all year round as well as other useful services such as a hotel
locating device, information about nearby places of interest and a photo gallery so they can
enjoy a virtual visit of their hotel.
Every time they book, guests can accumulate points with
AccorHotels’s worldwide multi-brand loyalty program.
AN IBIS FAMILY NEWSLETTER
Subscribers receive an e-newsletter with all the brand’s latest news, openings,
promotions and leisure destination ideas.
MORE THAN 850,000 FANS ON THE IBIS FACEBOOK
The facebook.com/ibis page, which was created less the two years ago, already has an
active community of more than 850,000 fans. It complements the ibis.com website very
well and relays brand and ibis family news and highlights openings, promotions,
suggested destinations and the latest events.
THE “ADVANCE SAVER” SPECIAL DEAL
The brand offers a special rate all year round: the “ADVANCE SAVER” rate. These
bookings cannot be cancelled or changed, but users benefit from a discount of up to 15%
on the rack rate for bookings made at least 15 days before the stay. The “ADVANCE
SAVER” offer is available exclusively on the brand website and on accorhotels.com and is
prepaid online.
SEASONAL PROMOTIONS
Whether traveling for business or pleasure, with family or friends, customers can browse
the brand website for our exclusive online promotions. These deals are on offer at certain
times of the year and bookings cannot be changed or canceled.
IBIS BUDGET’S COMMITMENT
TO SUSTAINABLE DEVELOPMENT
With PLANET 21, we have made 21 commitments in favor of sustainable development.
Health, nature, carbon, innovation, local development, employment and dialogue:
21 commitments for the well-being of our world.
In all our hotels, we work with our employees, guests and partners to reinvent hotels –
sustainably.
Care for the planet?
Please, step in
78%
of our hotels recycle their waste
40%
of our hotels take part in the Plant for the Planet reforestation project
Nature
7%
of our hotels use renewable energy
Carbon
25%
1
Innovation
FLAGSHIP

Local
of our hotels have at least three environmentally friendly features in their rooms (e.g.
bedding, bath linen or paper)
ibis budget Toulouse Airport consumes three times less energy and emits four times less
greenhouse gases than a standard new ibis budget establishment
In Europe, ibis budget offers Fairtrade/Max Havelaar labeled hot drinks (tea, coffee and hot
chocolate
48%
of our hotels set up initiatives to protect children
67%
of our hotels buy and promote local food products
95%
of our hotels organize language training for employees
73%
of our hotels organize training to combat psychosocial risks
60%
franchised hotels meet the required standards for the worldwide Accor 21 Charter
93%
of our hotels offer eco-labeled products (cleaning products, wall paint or floor covering)
49%
of our hotels organize prevention training for the health and well-being of our staff
94%
of our hotels promote balanced dishes in their restaurants
Employment
Dialogue
Health
1996
1991
1994
The first Etap Hotel
opens in France
The first opening
in Australia
Santeny
Sydney
Berlin Süd Ost Airport
Schönefeld,
in Germany
2000
2001
2006
The first opening
in the United Kingdom
The first opening
in Brazil
The first opening
in Indonesia
London
Sao Paulo
Jakarta
2009
2011
The brand opens
its 400th hotel in Europe
in Verdun, France
September:
Accor announces the
transformation of Etap
Hotel into ibis budget
November:
The first ibis budget
opens in Tangiers,
Morocco
2012
March:
The first ibis budget
opens in Portugal
Porto Gaia
April / May:
Two new hotels open in
Poland (bringing the
network total to 482):
- Krakow Stare Miasto
- Warszawa Reduta
A new design concept for
the common areas is
launched
100est Opening
in Europe
December:
The first ibis budget
opens in Grenoble
Seyssins, France
2013
ibis budget
opens its 500th hotel in
Germany
Berlin Kurfürstendamm
2015
THE IBIS BUDGET HOTELS
© MARC BERTRAND
© CHRISTOPH WEISS
© FERNANDO ALDA
THE IBIS BUDGET ROOMS
© JEROME MONDIERE
© THIERRY BOUËT
© JEROME MONDIERE
THE NEW IBIS BUDGET COMMON AREAS
© ETIENNE RUGGERI
© CARLOS EDUARDO NICKEL
© CHRISTOPH WEISS