WP Mailing Basics.indd

Rev. 04.12
be smart
mailing
why isn't booklet maker working????
Summary
Direct Mail is a powerful way to increase sales but the key is to use it effectively.
Be smart. Use the experts at West Press to get the most out of your direct
mail campaign. Inside this Be Smart guide, West Press shares its years of
experience, knowledge and expertise in the area of mailing.
How to plan
To minimize postage costs, it helps to know the United States Postal Service’s
(Postal Service) various services and size classifications and select the one
that meets the needs of your mailing project. From there, design your piece so
that the address side of your postcard or self-mailer has the appropriate space
and information. Select paper and envelopes so the size, weight, thickness and
rigidity of the piece comply with the Postal Service requirements.
Start here
Get the database
Choose the Postal Service mail services
Design a size within the Postal Service mail classification
Decide how to apply postage
Finalize the budget
Identify deadline and plan out the timetable
Calculate postage cost
Frequently Asked Questions
Glossary of common words
You’re only as good as your mailing list. A tree falls in the forest
and no one is around to hear it. A TV ad is blaring and no one’s
watching. A direct mail piece about summer camp for teenagers
lands in the mailboxes of senior citizens.
Think quality not quantity. Solid addresses make the difference between a big
success and a disappointing failure.
STEP ONE: When buying a new mailing list or modifying an existing one, have a
clear definition of whom you wish to reach. Talk about your intended recipients
in ways that mailing lists can be sorted:
•Demographics: age, sex, gender, race, income, employment status,
ownership status (home, pets, cars), education, religion, language
•Geography: zip code, city, miles from a store
•Life stage: single, married, divorced, children at home, retired
•Interests, hobbies, past purchases
Mailing lists can be sorted in many ways, and while criteria such as zip code
and age may be achieved very precisely, criteria such as hobbies and interests
may be achieved with far less certainty. Just because someone says they’re
interested in horses, does not mean they own a horse or are inclined to buy your
horse-related products.
STEP TWO: Ask questions of the mailing list supplier.
1How up-to-date is the list?
2When was their list last “scrubbed” of addressees who’ve moved, died
or changed in some way?
3What sources do they use?
4Has the list been NCOA checked? (A system that tracks reported
address changes, and serves to minimize undeliverables.)
5Has the list been CASS certified? (Runs your electronic list through a
program that standardizes the addresses and corrects zip codes.)
6What guarantees do they offer in case of a high number of
undeliverables?
By working with your mailing list provider to get quality names and
addresses, you can increase the number of pieces that reach their targets,
reduce your mailing costs, and boost response rates for your campaign.
Creating a database can be easy. Especially if your mailing list is large, but even
if you have a few names, it is best to use a database software package to store
and manipulate the addresses. Microsoft Access® is probably the most popular
off-the-shelf software package designed for databases such as mailing lists. It
has built-in safeguards to ensure you don’t lose data, and it makes it easy to
sort and export lists in a variety of ways. For the MAC, Filemaker® or Bento® are
comparable programs.
Many people use Excel® for their databases. While you can use Excel, it is not
designed for databases, and requires some manual work to manipulate lists
and with large mailing lists it is easy for names to “drop off”. Comma delimited
value (CDV) lists created in Word can be used to transmit mailing lists, but are
cumbersome for tracking or manipulating the addresses.
When putting data into a database it’s vital to be consistent in how you categorize
the information. Typically a mailing list includes these fields:
PREFIX
FIRST
LastnaMe
ADDRESS1
CITY
STATE
ZIP
You may want fields for a Salutation (Dr. Mrs.), Title (Manager), CompanyName,
or an Address2 for a suite number. Always enter names in the same manner and
put only the relevant data in a field.
DON’T DO THIS:
FIRST
Last
ADDRESS1
CITY
STATE
ZIP
Ms. Sally
Jones
302 E. 1st Blvd, Chicago
IL
30324
Dr. William
Green
45087Genevaavenue
Nashville
TENN
58201
Fernandez,
Rob
9087 Brentwood St.
New Haven
CT
08265
DO THIS:
PREFIX
FIRST
Last
ADDRESS1
CITY
STATE
ZIP
Ms.
Sally
Jones
302 E. 1st Blvd
Chicago
IL
30324
Dr.
William
Green
45087Genevaavenue
Nashville
TN
58201
Mr.
Rob
Fernandez
9087 Brentwood St.
New Haven
CT
08265
Choose the Postal Service services you need. The Postal Service has
a variety of “classes” of mail denoted by level of service. (Do not
confuse “class” with “classification” which relates to the physical
size of a mail piece.) First class costs the most but gives you the
most flexibility and the greatest number of services.
With the discounted “classes” (everything below “First Class”) come restrictions
on how the envelope is addressed, detail of the addressee, the quantity you
must mail, and the way in which you organize and deliver the mail to your post
office. In general, the more work you are willing to do for the Postal Service, the
more discounted price you can achieve.
First Class is the way to go if:
. . .you’re mailing a time-sensitive piece—one that includes a coupon
with an expiration date, an announcement of an upcoming sale period, an
offer with a deadline—or a small mailing, or need forwarding and return
services.
First Class Pre-Sort is the way to go if:
. . .you have more than 500 recipients and want the full service of First
Class, and you have the labor, time and technology to sort, bar code and
prepare the pieces before you deliver them to the Post Office.
Standard (Bulk) Mail is the way to go if:
. . . you have more than 200 recipients and a marketing pitch that isn’t
time-sensitive. Also you have the labor, time and technology to sort, bar
code and prepare the pieces before you deliver them to the Post Office,
and aren’t worried about returns or forwarding.
42¢
FIRST
CLASS
00¢
TO:
PRESORTED
FIRST-CLASS
US POSTAGE
PAID
TO:
PERMIT OWNER
12345
PRSRT STD
US POSTAGE
PAID
TO:
PERMIT OWNER
12345
For all classes, the Postal Service has a wide range of rules on how your mail
piece must look, so pay attention to:
✓size
✓thickness and rigidity
✓location of address information
✓blank space in address area
✓bar coding of address information
4.25"
Two acceptable
addressing layouts
our
g y area
n
i
ign is
des ep th
n
e
e
Wh ce, k OPEN
e
i
p
Address and barcode
to go in this area
2.75"
Address to go in
this area
4.75"
auto
.625"
When designing your piece,
keep these areas OPEN.
barcode to go in this area
For discounted mail, you must deliver your mail to the designated Business
Mail Entry Unit:
✓sorted in trays
✓tagged with labels
✓paperwork completed
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at
ch ou
t
Use of any discounted mail service requires that you purchase a permit from
the Postal Service and pay an annual fee to use it, so make sure your annual
mailing volume makes buying that permit cost-effective. You can avoid
purchasing your own annual permit by having a mail house or printer prepare
your mailings—In addition to ensuring you comply with the wide range of
rules and restrictions, they can use their own permits on your behalf.
Price Level
minimum
number
Quick Guide to Postage Class
Services
included
one
Quick delivery
Change
Forwarding
Return
FIRST CLASS
FIRST CLASS
PRE-SORT
500
(letter
or postcard)
Registered
Receipt
Insured
Odd sizes
Quick delivery
Change
Forwarding
Return
200
Delivery
dependent upon
postal volumecan be held for
7 – 10 days.
STANDARD RATE
(aka BULK MAIL)
Services
available at
extra cost
Restrictions
Very few at retail rate.
US Postage
PAID
Permit No. 123
Change
Forwarding
Return
Address
US Postage
PAID
Permit No. 123
Delivery
dependent upon
postal volumemail can be held
for 7 – 10 days.
Time-sensitive
Handwritten or
personalized
materials.
Unsure of mailing
list
Want piece to be
perceived by recipient as important
or valuable.
Promotions
or marketing
materials that are
not time sensitive.
To minimize
postage
Undeliverables
are discarded
NON-PROFIT
Small mailings
Need quick delivery
Handwritten or
personalized
materials
Heavy mail pieces
containing several
components.
No forwards,
returns
200
Best for….
Change
Forwarding
Return
Address
US Postage
PAID
Permit No. 123
For registered
non-profit
organizations, and
those mailing on
their behalf.
Undeliverables
are scrapped.
US Postage
PAID
Permit No. 123
Must have address and barcode in certain location
Pieces must be identical in weight and size
Must be in trays, tagged and delivered to bulk
mail center
Cannot be irregularly shaped
Use purchased annual discount permit
Must accompany mail every time.
It’s a Postcard, It’s a Letter….No it’s a Flat. The Postal Service has
precise rules that classify your mail piece according to its size for
pricing. You might consider your piece a “postcard”, but because
it’s big, the Postal Service thinks it’s a “letter”. It pays to study the
parameters for each size classification especially if you want your
piece in the “lowest” (cheapest) one.
For First Class mail, the Postal Service classifies mail pieces as one of four
types, from small to large, cheapest to most expensive:
•Postcard
•Letter
•Large Envelope or Flat
•Package or Parcel
The size classification together with the postage class you choose (and
sometimes the weight) determine how much you’ll pay, but note that for
Standard mail there is no “Postcard” size, so what you consider a postcard, the
Postal Service calls a “Letter” or a “Flat”.
Postcard (First Class)
A postcard is a rectangular flat cardstock piece, not folded and not in an
envelope. It’s the least expensive way to mail a marketing message.
41/4"
31/2"
MinMax
H: 3.5"4.25"
W:5" 6"
Thick:.007" .016"
5"
6"
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at
ch o
ut
Any item smaller than the minimum cannot be mailed without an envelope.
The cardstock must be neither too thin nor too thick. Square mail incurs
a surcharge.
Letter (First Class)
A small rectangular mail piece that is no more than ¼" thick, less than 3.5
ounces and falls within the size parameters. A “Letter” doesn’t have to be a
letter in an envelope—The category includes a large postcard and a self-mailer
(folded cardstock) too.
61/8"
31/2"
MinMax
H: 3.5"6.125"
W:5" 11.5"
Thick:.007" .250"
5"
11.5"
Some mail piece sizes make better use of paper than others making them costeffective for communicating a marketing message:
4.25" x 5.5"
✓
5.5" x 8.5"
✓
4.25" x 6"
✓
6" x 11"
✓
Package or Parcel (First Class)
Any 3-dimensional piece bigger than a Flat but less than 12" x 12" x 12" is
a “Parcel”.
12"
"
12
12"
w
at
ch ou
t
Some attributes require extra postage because they make the piece
incompatible with the USPS’ automated machinery:
Square (smaller than 5" x 5" isn’t mailable at all)
Rigid, perhaps because a pen is enclosed
Clasps, strings, buttons
Lumpy pieces, that contain a promotion item. Lumpy mail, when it is not
uniformly thick, can get bumped all the way up into the “Package” category.
Large Envelope or Flat (First Class)
a “Large envelope” is a flat rectangular mail piece no more than ¾" thick.
Includes most express style envelopes. The weight will determine the exact
postage.
12"
61/8"
Min
Max
H:
6.125"
12"
W:
11.5"
15"
Thick:
.25"
.75"
111/2"
15"
w
at
ch ou
If your “Large Envelope” is rigid, nonrectangular or not uniformly thick
(lumpy mail), your piece becomes a “Package”.
t
As of March 29, 2009, the USPS changed the mailing requirements for flats
mailing with discount postage. Below are layout examples of what is accepted
and
not accepted
Catalog / Booklet
Catalog
/ Booklet by the Post Office.
Usually addressed on back cover
Usually addressed on back cover
ABC Company
PO Box 321
Anytown US 98765-4321
Top half
POSTAGE
INDICIA
✓
Top half
Bound edge
✗
******** 5-DIGIT 98765
ATTN: VICE PRESIDENT ROBERT JONES
ABC COMPANY
123 MAIN STREET
ANYTOWN USA 98765-4321
ABC Company
PO Box 321
Anytown US 98765-4321
******** 5-DIGIT 98765
ATTN:
A
TTN: VICE PRESIDENT ROBERT
ROBERT JONES
ABC COMPANY
COMPANY
123 MAIN STREET
ANYTOWN USA 98765-4321
Back Cover
Back Cover
Large Envelopes
Horizontal format is fine — “top” is left or right edge
Top half
Top half
✓ ✓
ABC Company
PO Box 321
Anytown US 98765-4321
ABC Company
PO Box 321
Anytown US 98765-4321
POSTAGE
POSTAGE
INDICIA
******** 5-DIGIT 98765
ATTN:
TTN: VICE PRESIDENT ROBERT
ROBERT JONES
ABC COMPANY
123 MAIN STREET
ANYTOWN USA 98765-4321
Envelope
Large
******** 5-DIGIT 98765
ATTN:
A
TTN: VICE PRESIDENT ROBERT
ROBERT JONES
ABC COMPANY
COMPANY
123 MAIN STREET
ANYTOWN USA 98765-4321
EEnvelope
nvelope
Large
POSTAGE
INDICIA
Bound edge
POSTAGE
INDICIA
There are several methods for applying postage. You can indicate to
the Postal Service that you have paid the postage for a mail piece
in several ways. The price is not affected by your postage method,
and each are available for First Class, Pre-sort First Class, Standard
and Non-Profit.
Stamp is the way to go if:
You like the idea of a real stamp, you have the time (or your mail
house or printer has the equipment) to pick them up from the Post
Office and apply them, and in the case of First Class, you know in
advance how much postage will cost.
PRSRT STD
US POSTAGE
PAID
PERMIT OWNER
12345
UNITED
TES POSTA
TA
GE
Meter is the way to go if:
You have a meter and want to track your postage
spending without the bother of keeping stamps of
various denominations in inventory. The meter can
be set to dispense whatever amount is required by
the weight and size of your piece.
S
Indicia is the way to go if:
You want to use a discounted rate permit and can pre-print it on the
envelopes. The Postal Service deducts the exact amount of postage
from a mailing permit account based on what you’re sending, so you
don’t have to calculate it in advance.TO:
42¢
00¢
PITNEY BOWES
$ 00.000
021A
0004612715
MAR 26 2008
MAILED FROM ZIP CODE 12345
Postage cost for common sizes.
32¢
41/4"
90¢
6"
11"
45¢
6"
11"
81/2"
Finalize the budget
Service
Graphic Design
Printing & Assembly
Addressing & Mailing Services
Postage
TOTAL
Quantity
3 hours
850
800
800
Unit cost
$80/ hr
$.95/ each
$.21/ each
$.35/ each
Total
$240
+ $807
+ $168
+ $280
$1,495
To get a price estimate for your project consult your printer.
Plan the timetable
Understanding how long each stage of the direct mail process will
take enables you to get your mailing to the recipients on time.
Stage
Time to allow in
Business Days*
1 2 3
4 5 6 7 8
9 10 11 12 13 14
Database development or purchase mailing list
• • • •
Design mail piece
• • • • • • • • • • • • • •
Print production
• • • • • • •
Address and prepare for mailing
• •
First Class mail delivery
• • •
Standard mail delivery
• • • • • • • • • •
•= minimum number of days — • = maximum number of days;
*these times are approximate
Some work can be done simultaneously. For example you can have your piece
designed while you’re developing the mailing database.
Calculate the cost of postage
These postage rates (as of January 2012) can give you an idea of
the cost of various classes of mail.
Regular-sized Postcards
First Class Postcard
First Class Pre-sort Postcard
Standard Mail Postcard
Non-Profit Postcard
Any weight
Any weight
Not available
≤ 3.3 oz
32¢
22.9 – 24.4¢
Use Standard Mail Letter
Use Non-Profit Letter
Regular Letters, Self-Mailers or Big Postcards
First Class Letter
First Class Pre-sort Letter
Standard Mail Letter
Non-Profit Letter
≤
≤
≤
≤
1.0
1.0
3.3
3.3
oz
oz
oz
oz
45¢
35 – 37.4¢
21.7 – 26.2¢
10.5 – 15¢
Heavy Letters
First Class Letter
First Class Pre-sort Letter
≤ 2.0 oz
≤ 2.0 oz
65¢
35 – 37.4¢
Large Postcards, Self-Mailers & Thick Letters
First Class Flat
First Class Pre-sort Flat
Standard Mail Flat
≤ 1.0 oz
≤ 1.0 oz
≤ 3.3 oz
90¢
40 – 63¢
39.5 – 49.4¢
Other Charges
Standard Mail Letter – Lumpy or Rigid ≤ 3.3 oz
Standard Mail Letter – Forward Service ≤ 1.0 oz
Standard Mail Letter – Return Service ≤ 1.0 oz
58.8¢ – $1.47
45¢
45¢
International (Mexico and Canada only)
Full Rate Letter (Air Mail)
Full Rate Postcard (Air Mail)
Full Rate Flat (Air Mail)
≤ 1.9 oz
≤ 1.9 oz
≤ 1.9 oz
85¢
85¢
$1.50
All prices are for “machinable” mail, meaning it’s not square, lumpy or
doesn’t contain a rigid object, unless indicated. Non-machinable mail incurs
a surcharge in all postage classes.
Frequently Asked Questions
What is the difference between First Class mail, Standard rate mail,
and Non-profit mail?
First Class mail receives the fastest delivery from the Post Office.
First Class mail is generally delivered in 1-3 days locally and 3-5 days
nationally. First Class mail has higher postage rates than other classes
with rates being based on size and weight. Certain types of mail
must be sent via First Class mail, such as invoices, statements, and
other personalized mail. First Class mail is also forwarded or returned
automatically to the sender if it considered undeliverable at no additional
cost. First Class mail is generally perceived to be of higher importance,
so it generally gets looked at more closely by the recipient. Pre-sort
First Class is a postage discount option if you’re mailing a minimum of
500 pieces.
Standard rate mail (aka Bulk Mail) delivers slower than First Class mail:
2-5 days locally, 1-3 weeks nationally. Standard mail is less expensive
than First Class. Forwarding and return services are available at an
additional charge. Standard mail is not recommended for time-sensitive
mail or if the mailer wants the undeliverable mail returned. There is a
minimum of 200 pieces to mail at Standard rates.
Non-profit mail is a sub-class of Standard rate mail and is processed and
mailed in the same manner as Standard rate mail. Non-profit postage
rates are the least expensive postage rates. To mail at Non-profit rates,
you must be a non-profit and have a completed Form 3624 on file with
the Postal Service and/or have a non-profit permit from the Post Office.
Examples of non-profit organizations are charities, religious organizations,
colleges, and universities. Non-profit mail cannot contain any advertising,
must be careful with their wording when requesting money, and must
have a return address that matches the address on the Form 3624. There
is a minimum of 200 pieces to mail at Non-profit rates.
How do I make sure I’m choosing the correct postage rate option?
West Press recommends you consult with us or your mail house before
starting a mailing project to discuss artwork design, paper, postage
options, and postage cost. West Press has several members on staff
experienced in mail piece consultation and design.
Can I mail at discounted postage rates even though I don’t have a permit?
YES if you are mailing with West Press. West Press offers the use of their
mailing permits to customers at no additional cost (other than postage).
If you are using another mail house for your project, consult with them
before starting the project.
What is a self-mailer?
A self-mailer is a mail piece that does not use an envelope. Examples of
self-mailers include postcards, brochures, newsletters, and catalogues.
What is an Indicia?
An indicia is a postal permit printed on the envelope. It can be used
for postage instead of a stamp or meter imprint for discounted postage
options.
How often do postage rates increase?
Postage rate increases can occur as often as once a year and are set to
be in line with the current rate of inflation.
Why is it important to use a good mailing list?
Using an accurate, targeted, and up-to-date mailing list is the single
most important factor in determining the success of your mailing. You
should use a list that is relevant to your offer. In addition, the Post Office
requires mailing list be updated every 95 days for Standard Rate and Presorted First Class mailings. West Press offers services to help you meet
this postal requirement.
How do I send you my mailing list and in what format?
A CD, email or FTP upload are options for sending in your list. Please do
not send West Press your list on mailing labels if you can avoid it. The
list formats preferred are Excel, Access, CSV, or Delimited formats. West
Press can also accept other formats – check with your account executive
or a customer service representative if you have questions about the
format of your list.
How do I go about purchasing a list?
West Press can help you purchase a targeted mailing list based on the
demographics you provide. Both residential and business mailing lists are
available.
Postage rates are set-up in a tiered structure. What does this mean?
Discounted postage rates are determined in large part by the density of
the mailing. For example, if you are mailing 5000 pieces to the Tucson
area, you will pay a lower postage rate than if you were mailing 5000
pieces across the United States.
Can I have handwritten addresses on my mail pieces?
West Press offers two handwriting options for return and mailing
addresses: Handwriting fonts and “Real” handwriting. Consult your West
Press account executive or one of our customer service representatives
for more information.
How many pieces of paper can I put in an envelope to keep my mail
piece under one ounce?
The type of paper you choose and the numbers of sheets of paper affect the
weight of your mail piece. An example of a popular mail piece: 4 sheets of
8.5 x 11, 20/50# paper folded for a #10 or 6 x 9 envelope weighs less
than one ounce. The four sheets can be printed one-sided or two-sided.
A fifth sheet will push the piece weight over one ounce.
What is CASS-DPV?
DPV works in conjunction with existing CASS Certified software to validate
addresses. DPV allows a user to confirm the validity of address information
– right down to the apartment and suite number. Addresses that do not
pass CASS-DPV are not assigned a zip + 4 code. These addresses will
mail at a higher postage rate and are unlikely to be delivered to the
recipient. Unless you are trying to clean up a mailing list and you want
your undeliverable mail returned to you, we recommend you do not mail
to these addresses until they are corrected.
What are “Move Update Requirements”?
Postal regulations require that any mailing using discounted postage
must use one of the following methods to update mailing list.
•Ancillary Services
Return Service Requested: the piece is returned to the mailer
Address Service Requested and Forward Service Requested: the piece
is forwarded to the correct address and notification of the correct
address is sent to the mailer
•Or Current Resident is used
•The list processed through National Change of Address (NCOA)
compares the list to the “Change of Address” request list on file at
the Post Office for the past four years.
If you have questions regarding the printing and mailing of your project,
you may contact West Press for additional information.
What some of the words mean
Ancillary Services
Extra services not included in your postage class that
you can choose to buy and add on for your piece, e.g.
Return Service
Address Area
An ink-free, artwork-free area on the address side of a
mail piece that the Postal Service requires you leave
blank for the address and bar code information.
Automation
Letters and postcards can be mailed at an “automation”
rate when prepared according to certain rules, including
a barcode address.
Bulk Mail
Now called “Standard” Mail, it refers to the Postal
Service’s discounted mailing options where a large
quantity of identical items are mailed in “bulk” or all at
one time.
BMEU
Business Mail Entry Unit or a specific central post office
location where discounted mail is accepted.
Carrier Route
Refers to a very precise bar coded address describing
the destination in terms of which postal carrier route it
belongs in. In order to use it you typically need a very
large number of pieces going to one area.
CASS Certify*
This process compares the customer’s database against
the national US Postal Service database of addresses.
This process will identify inaccurate addresses and adds
the correct Zip + 4 codes. It will also “standardize” your
addresses to the preferred Postal Service format, i.e.,
North will become N, etc... This is required by the Postal
Service to obtain discounted presorted postage rates.
Database
A collection of information in discrete fields, e.g. a
mailing list.
Delivery Time
The time the Postal Service estimates it will take your
mail piece to arrive at its destination, from the time you
submit it to the post office. No guarantees.
Demographic
Population characteristics that allow you to describe the
attributes of people on a mailing list.
DPV*
This is part of the CASS Certification process and
identifies whether an address is a Postal Service
deliverable address. These addresses may be missing an
apartment number, lot number, etc…
Dummy
A mock-up, a prototype. Sometimes you make up a
sample of your mail piece by hand to weigh it and have
the post office give their opinion on its mailability.
First Class
The most expensive and most full-service class of mail.
FORM 3602
The official form that you or your mail house completes to
accompany your discounted mail. The USPS date-stamps
and returns it as your receipt for the accepted mail.
Indicia
A permit printed on the envelope or mail piece telling
the Post Office where to get the postage payment from.
Ink Jet
A quick printing method commonly used to address
postcards and envelopes for mailing. Usually in
black ink.
Machinable
If a mailpiece is compatible with the Postal Service’s
equipment it is considered “machinable”. Nonmachinable mail pays a surcharge for requiring hand
sorting or canceling.
Mail House
A service that prepares postcards and letters for mailing
by applying postage, sorting pieces, filling out paperwork
and delivering the mail in trays to the Designated Bulk
Mail Center. Many printers have an in-house “mail house”.
NCOA*
This process compares a customer’s database against the
Postal Service database of individuals who have filed a
Change of Address. This will correct address changes
submitted within the last 48 months.
Pre-Sort
Refers to mail that you or your mail house has sorted into
zip code or other order in advance of presenting it at the
post office, in order to receive a discounted postage rate.
Rigid
The Postal Service cares if you have a rigid object, such as
a pencil, inside your mail piece and will charge you more
for it.
Self-Mailer
A mail piece that is folded to enable it to be mailed
without an envelope.
Square
The Postal Service does not like square mail pieces
because they are not compatible with their automated
mail handling equipment. Because they must be hand
sorted, square pieces require extra postage.
Standard Mail
The Postal Service’s official name for “Bulk” mail, it
refers to the various discounted mailing options.
Tab
A round sticker used to seal the edges of a folded mail
piece, to ensure it doesn’t open during mailing.
* Please keep in mind these services do not match a name to an address.
They are intended for address clean-up only.
More than ink on paper.
West Press 1663 W. Grant Road, Tucson, AZ 85745
Tel 520.624.4939 · Toll-Free 888.637.0337 · Fax 520.624.2715 · www.westpress.com