Introducing the 2015 New Jersey Auto Show

Introducing the
2015 New Jersey Auto Show
NJ Advance Media presents:
New Jersey’s 1st Auto Show
Set between the Philadelphia and New York DMA’s, New Jersey represents
one of the most densely populated regions in the country without an auto
show.
NJ Advance Media, representing the largest local media audience in
New Jersey, presents New Jersey car aficionados with the inaugural New
Jersey Auto Show.
New Jersey Auto Show
October 9 – 11, 2015
New Jersey Convention and Exposition Center
2015 NEW JERSEY
AUTO SHOW
2
Market Potential
The Market: New Jersey
• 
The most densely populated state in the U.S.
• 
Houses most of its residents in the North and Central parts of
the state
5.4 million residents live within a 40 mile radius of the NJ Expo
Center in Edison
• 
Auto Show Market Area
40 mile radius from the NJ Expo Center
excluding Passaic, Bergen, Hudson and any NY zip codes other than Staten Island
Middlesex County, NJ
Essex County, NJ
Monmouth County, NJ
Union County, NJ
Morris County, NJ
Richmond County, NY
Ocean County, NJ
Mercer County, NJ
Somerset County, NJ
Bucks County, PA
Hunterdon County, NJ
Burlington County, NJ
Sussex County, NJ
Warren County, NJ
Grand Total
808,468
789,983
639,036
570,155
490,015
470,957
421,064
382,126
311,410
211611
124,630
56,657
55,490
55,014
5,386,616
2015 NEW JERSEY
AUTO SHOW
Source: Nielsen, Consumer Concentration 2014
4
Demographic profile of the Auto Show market area
Reach educated consumers with discretionary income who plan to buy a vehicle
15% of households plan to purchase/lease a new vehicle in the next 12 months
Race/Origin
2015 NEW JERSEY
AUTO SHOW
65% White
15%
Hispanic
12% Black/
African American
Source: 2014 NY/Philadelphia study, Base = 40 mile radius from Edison, NJ (excluding Bergen, Passaic, Hudson and NY counties other than Richmond)t
6%
Other
Asian
5
New Jersey Consumer Buying Power for Autos
Ranks #3 among the top DMAs in the country with over $20 Billion to be spent in 2014
2015 NEW JERSEY
AUTO SHOW
Rank DMA
Spent at Auto Dealer
1
New York
$43,305,753,112
2
Los Angeles
$36,152,094,274
3
New Jersey (if NJ were a DMA)
$20,515,860,252
4
Chicago
$20,025,056,588
5
San Francisco
$18,457,578,324
6
Washington, DC-MD
$17,989,025,298
7
Philadelphia
$17,757,783,665
8
Boston et al, MA-N
$15,978,840,301
9
Dallas-Ft. Worth
$15,499,328,419
10
Atlanta
$13,460,939,743
Source: Nielsen, Consumer Buying Power 2014
2014 NY/Philadelphia study, Base = 40 mile radius from Edison, NJ (excluding Bergen, Passaic, Hudson and NY counties other than Richmond)t
6
IHS Polk reports on NJ Auto Market
Nearly Half a Million cars were
bought in New Jersey in 2013
64% of them were purchased in
the 40-mile Auto show market area
Top 10 Autos registered in NJ in 2013
HONDA
TOYOTA
Source: IHS Automotive Polk, 2013 and 2014 YTD (Jan-Aug)
44,937
NISSAN
39,759
HYUNDAI
30,843
CHEVROLET
25,599
22,317
JEEP
20,071
MERCEDES-BENZ
19,783
SUBARU
2015 NEW JERSEY
53,180
FORD
BMW
AUTO SHOW
68,702
15,968
7
Auto Show Opportunity in New Jersey
North/CentralNJ
New
Jersey
was market
it’s own was
DMA, it’s own
If theIf designated
Auto
Show
it would
be the
without an
DMA,
it would
be only
the market
only sizeable
market without an
showautoauto
show 20
In Millions
Population
15
THIS PRESENTS
A HUGE
OPPORTUNITY
10
AUTO SHOW
Orlando
Sacramento
Denver
Tampa
Miami-Ft. Lauderdale
Minneapolis-St. Paul
Detroit
Seattle-Tacoma
Phoenix
Boston, MA-NH
Atlanta
Houston
Washington, DC-MD
San Francisco
Dallas-Ft. Worth
Philadelphia
Chicago
Source: Nielsen, Consumer Concentration 2014
North Central includes: Burlington, Essex, Hunterdon, Mercer,
Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union,
Warren counties in NJ, Richmond in NY and Bucks in PA.
Designated NJ Auto Show Market
2015 NEW JERSEY
Los Angeles
0
New York
5
DMA
8
New Jersey’s #1 showplace:
New Jersey Convention and Expo Center
• 
Be seen in New Jersey’s #1 showplace
• 
Situated in Edison, NJ, in the heart of one of the
nation’s fastest growing and most affluent
geographic regions
• 
Largest venue in Northern New Jersey, offers
150,000 square feet of exhibit space plus
ground level accessibility including fourteen
loading docks and two drive-in doors
2015 NEW JERSEY
AUTO SHOW
• 
Located at the hub of major NJ roadways including:
I-95 (The NJ Turnpike)
I-287
The Garden State Parkway, and
US Route 1,9, and 35
Just 15 minutes south of Newark Liberty Airport
9
NJ Advance Media
NJ Advance Media is part of one of the nation’s leading
publishing companies
• 
Part of Advance
Publications and other
global brands
• 
World-class reputation
• 
Nationwide presence
• 
Best in-class digital
marketing solutions
• 
12 local news and
information websites
ranking #1 in their
markets, including
NJ.com*
• 
Newspapers in
25+ cities
• 
Premier magazines
2015 NEW JERSEY
AUTO SHOW
Source: Scarborough 2013, comScore September 2013
11
Combining print and digital for powerful reach of the
New Jersey region
SUSSEX
PASSAIC
2.4
BERGEN
WARREN
use BOTH
HU
NJ Advance Media
provides reach of
DS
ON
15%
print & digital
MORRIS
On behalf of the media
we represent ESSEX
UNION
5.0+
digital
reach
+
million
6.3
HUNTERDON
MERCER
GLOUCESTER
view nj.com on a
desktop
computer
2.0
million
+
under 35
28%
37%
25%
50+
46%
16%
54%
people
GENDER
male
53%
52%
49%
female
47%
48%
51%
43%
51%
31%
MONMOUTH
ATLANTIC
million
CUMBERLAND
view nj.com on a
4
view nj.com
mobile
device
100K+
Additional affiliated publications:
+
%
HHI+
OCEAN
CAMDEN
SALEM
3.2
print
MIDDLESEX
in the NJ market
Monthly
BURLINGTON
mobile
AGE
SOMERSET
million
lion
desktop
• NJ.com
• The Express-Times
• Hunterdon County Democrat
• Hunterdon Observer
• Inside Jersey
• The Jersey Journal
• Ledger Local
• Ledger Somerset
Observer
• South Jersey Times
• The Star Ledger
• Suburban News
• Sunday Democrat
• The Times of Trenton
• The Warren Reporter
CAPE
MAY
on BOTH
2015 NEW JERSEY
AUTO SHOW
Sources: Digital: comScore Key Measures & Key Measures Local Market, 6 month average unique visitors (June-November 2014), NY/Philadelphia
DMAs; Desktop/Mobile: ratio calculated based on national NJ.com comScore data; Print: 2014 Release 2, Nielsen Scarborough New York &
Philadelphia Mix study, Cume of daily, weekly, sunday papers plus Inside Jersey, NJ.com Mobile: comScore April 2015, Desktop: March 2015; Other:
Unduplicated digital plus print calculated based on Scarborough reported print/digital duplication applied to comScore reported digital reach
12
No other local print + digital combination has reach
that comes close to covering the Auto Show market
area than NJ.com and Star Ledger
35.0%
32.0%
30.0%
25.0%
20.0%
13.6%
15.0%
12.7%
10.1%
10.0%
10.0%
5.6%
5.0%
4.1%
4.1%
4.0%
3.7%
0.0%
Star-Ledger
INA
2015 NEW JERSEY
New York
Times INA
Asbury Park
Press INA
New York
Post INA
New York
Daily News
INA
Home News Courier News Trentonian Daily Record
Greater
Tribune INA
INA
INA
INA
Philadelphia
Newspapers
(GPN) INA
Source: 2014 NY/Philadelphia study, Base = 40 mile radius from Edison, NJ (excluding Bergen, Passaic, Hudson and NY counties other than Richmond)
INA: Integrated Newspaper Audience Read one or more of the past 5 weekdays, read last Sunday or visited website in past 7 days.
AUTO SHOW
13
NJ Advance Media Promotional Support: More than $1 Million
A minimum 6 week promotional schedule
including:
•  More than $550,000 digital marketing on
NJ.com, social media and additional network
websites
•  More than $400,000 newspaper
advertising in the Star-Ledger and 12
affiliated New Jersey newspapers
•  $75,000 out-of-home billboards
•  Dedicated event website at njautoshow.com
•  Press release to be distributed to local media
14
Seasoned Auto Show Production Team
• 
President Kent Coules began producing events
while serving as Director of National/Automotive/
Sales Development Advertising at The Star-Ledger
• 
Coul Productions has produced large-scale events
in cooperation with The Star-Ledger and NJ.com
for more than 8 years
• 
Team has over 40 years of combined experience in
marketing, promotion and events
BOSTON 2010 • 
Produced the Delaware Auto Show on behalf of
The Wilmington News-Journal for the last two
years in addition to many other events
2015 NEW JERSEY
AUTO SHOW
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2015 NJ Auto Show: an opportunity not to be missed
Powerful Event Know-How
• 
NJ Advance Media: Representing New Jersey’s most prominent media outlets including
NJ.com and The Star-Ledger
• 
Event promotional schedule valued at more than $1,000,000
• 
Coul Productions : 40+ years of marketing and event experience including successful auto
show two years in-a -row
Exceptional Market
• 
5.4 Million Adults within a 40 mile radius of Auto Show venue
• 
A population that ranks 11th among all DMAs- all of which have auto shows
Outstanding Marketing Opportunity
• 
Real-time connection to a broad audience of auto consumers
• 
Extended presence throughout event promotional period
• 
Ideally timed for the 2016 model year launch
2015 NEW JERSEY
AUTO SHOW
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Be a part of New Jersey’s inaugural Auto Show
October 9-11, 2015
NJ Exposition Center, Edison NJ
Contact:
2015 NEW JERSEY
AUTO SHOW
Kent Coules, Consultant to NJ Advance Media
908 268 4420
[email protected]