Media Kit

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Media Kit
Reaching Canadian
Millennial Women
MARCH 2016
Creating Meaningful Brand Connections
Custom video integrations
Creative Production
Social strategy
Mobile experiences
+ Custom display units
Native advertising integrations
Content Women Want
Entertainment
Fashion
Beauty
Lifestyle
Capabilities Clients Want
DISPLAY
NATIVE CONTENT AND
CUSTOM INTEGRATIONS
Standard Web Display
Custom Premium Display
Pre-Roll
Newsletters
Articles
Galleries
Blogs
CUSTOM VIDEO
INTEGRATIONS
SOCIAL AMPLIFICATION
Facebook
Twitter
Instagram
Pinterest
Snapchat
Video
Product reviews
Product placement
Custom brand integrations
Social
Mobile
Influencers
Makers | Creators
Premium Properties You Know and Trust
#1 women’s brand amongst competitive
set since September 2012.
Delivers smart, savvy, entertaining and stylish
content digitally, to millennial women
Targeting women ages 18-55yrs,
sweetspot at 38 yrs
Targeting women ages 22- 44yrs,
sweetspot at 34 yrs
Launch of W Dish: Rapid Growth & Early Success
Pre-Launch Picture
January 2015
W Dish Readers
Our readers are on-the-go
•  50% read us on their
smartphones
•  17% on tablets
They’re addicted to social
•  70% of referral traffic comes
from social networks
Uniquely Canadian Audience
87% of audience is Canadian
Source: Omniture
“
Smart, snackable stories
served fresh daily
Very Influential Partnerships (VIPs):
Keshia Chante
Singer, TV host, trend-setter and star
of “Hockey Wives”
Anne T. Donahue
Entertainment writer
and comedian
Shannon Boodram
TV personality and writer
who specializes in sex
and love
W Dish Creators + W Brands = Meaningful Brand Experience
W Dish Creators is a community of premium fashion, beauty and lifestyle
experts and influencers helping to connect authentic voices and loyal
followers with brands in the context of the W experience.
Thank you!