Advertising Specialty Institute® 4800 Street Road, Trevose, PA

asicentral.com
Advertising Specialty Institute®
4800 Street Road, Trevose, PA 19053
Monday, March 19, 2007
5:00 p.m. to 6:30 p.m.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Las Vegas Convention Center
South Hall 4
Sponsored by
Special thanks go to our 2007 Sponsor of the ASI Spirit Awards,
2007 ASI Spirit Awards Categories
Excellence in Service
Representative of the Year selects one individual
to honor for exceeding expectations in customer
service, who is either a full-time employee of an ASI
supplier company or self-employed as a representative for multiple ASI suppliers. This person makes his
or her own mark and is the go-to source for clients.
Excellence in Marketing
LogoMall® Web Site of the Year recognizes one
ASI distributor for its LogoMall Web site or one that
links into the LogoMall shopping engine, based on
design, functionality, navigation and creativity. This site
is a model for others to emulate.
Message from ASI President, Timothy M. Andrews
®
Welcome to the 13th annual ASI Spirit Awards ceremony.
Tonight we honor and celebrate the creativity and entrepreneurial spirit
shown by each of the ASI distributor and supplier finalists and winners –
the stars. Awards will be given to recognize excellence in service, marketing,
advertising, growth, innovation and overall family business success.
I encourage you to introduce yourselves to the companies recognized
tonight and to learn more about their successes.
Welcome
Timothy M. Andrews, President of ASI
Presentation of the ASI Spirit Awards
Melinda Ligos, Editor In Chief
Ed Koehler, Advertising Director
Rich Fairfield, Senior Vice President and Publisher for ASI
Dan O’Halloran, Senior Vice President of Distributor Services
Norman Cohn, Chairman of ASI
Closing Remarks
Timothy M. Andrews, President of ASI
Distributor Showroom of the Year acknowledges one ASI distributor showroom based on its unique
style, function and creative displays of advertising
specialties – all which come together to form a
welcoming environment for customers that also sells.
The Best Client Promotion honors one ASI
distributor for planning and executing a successful,
innovative marketing campaign using advertising
specialties for a customer.
The Best Distributor Self-Promotion is
presented to an ASI distributor for creating a unique
marketing campaign with advertising specialties
that inspired significant sales and growth for their
own business.
The Best Supplier Self-Promotion recognizes
an ASI supplier for successfully executing a creative
and distinctive marketing campaign to educate the
industry about its products and services; resulting in
increased sales for the company.
Excellence in Advertising
2006 was an impressive year for creative advertising,
both in print and electronic ads. Congratulations to all
of the finalists listed (in alphabetical order by category)
below and the winners, who will be announced
this evening.
Best Counselor® Ad
Finalists are selected by a panel of editors and
designers and the winners were chosen by
distributors and suppliers via ballot.
General
A T Cross Company, asi/47520
BIC Graphic USA, asi/40480
Chocolate! Chocolate!, asi/44897
Clava American, asi/45335
Coach Inc., asi/45518
Greater China, asi/58135
iClick Promos, asi/62124
Logomark Inc., asi/67866
Sharper Image, asi/86620
Spector Image, asi/88660
TRG Group, asi/90507
Vitronic Promotional Group, asi/93990
Wearables
American Apparel, asi/35297
Bella, asi/39590
Bodek & Rhodes, asi/40788
Capital Mercury Apparel
Charles River Apparel, asi/44620
Hanes/Outer Banks, asi/59528
Imagein Leather Inc., asi/62236
KAVIO!, asi/64152
Premiumwear Inc., asi/79393
Russell Artwear, asi/84257
S & S Activewear, asi/84358
SanMar, asi/84863
Inserts
AdVantage Line, asi/31570
All-In-One®, asi/34256
ATEFF International Inc., asi/37455
Bella, asi/39590
DIGISPEC®, asi/49716
Journalbooks/Timeplanner, asi/91340
Lion/Circle Corp., asi/67620
Marathon Mfg./Prestige Lines, asi/68707
Minya International Corp., asi/71370
MV Sport/Weatherproof, asi/68318
Norwood Promotional Products
SnugZ/USA Inc., asi/88060
Best Advantages™ Ad – General
Finalists are selected based on the number of leads
generated and the winners were chosen by distributors
and suppliers via ballot.
AdVantage Line, asi/31570
All-in-One®, asi/34256
Ariel Premium Supply Inc., asi/36730
Berney-Karp Inc., asi/40261
Direct Connections Inc., asi/49807
Illini, asi/62190
Lumatec Industries Inc., asi/68177
Numo Manufacturing Inc., asi/74710
Pencoa/SuperMatic, asi/77040
Points of Light Inc., asi/78825
Starline USA Inc., asi/89320
Thermo-Serv/Betras, asi/91080
Best Ad – EmailExpress™
Finalists are selected based on number of clicks,
requests and forwards and the winners were chosen by
distributors and suppliers via ballot.
A P Specialties, asi/30208
Birdie Ball, asi/40582
Flexible Innovations LTD, asi/54596
Hallmark Business Expressions, asi/59085
Hammaka Hammocks, asi/59454
In Your Face Apparel, asi/62494
Kin Seng Global, asi/64847
Minya International Corp., asi/71370
Rad-O-koolz/Coolergraphics, asi/80345
3M/Promotional Markets Dept., asi/91240
Thunder Mug Inc., asi/91247
Joint Ad created by:
Maple Ridge Farms Inc., asi/68680,
Prime Resources Corp., asi/79530,
Sound Line LLC, asi/88241 and
Vantage Apparel, asi/93390
Best Ad - ESP® Online
The Finalists were selected based on number
of click-throughs and the winners were chosen by distributors and suppliers via ballot.
CounterPoint™, asi/46767
Flag-Pro USA, asi/54535
FootPrints USA, asi/55030
Gabriel Metal Casting, asi/55630
HMB Inc./Andrew Rohan, asi/58794
Media Tree, asi/70303
Osborne Coinage Co., asi/75260
Otto International Inc., asi/75350
Pro Golf Premiums Inc., asi/79680
Quinn Flags, asi/80228
Sound Promotions, asi/88226
World Emblem, asi/98264
Fastest Overall Growth
The companies recognized in this much-anticipated category are the top 10 ASI distributors
and suppliers in terms of outstanding product
sales and percentage of business growth in
the industry over the past two years.
Top 10 Fastest-Growing Distributors
Atlanta Promotional Products, asi/126714
Cutting Edge Advertising LLC, asi/173456
eCorporate Solution Inc., asi/185832
Gimmees.com, asi/207070
InkHead Inc., asi/231159
Mercury Promotions & Fulfillment Inc.,
asi/267770
Mosquito Inc., asi/277511
Noble Logos Inc., asi/283625
Superior Promos Inc., asi/339754
Verge Promotional Marketing Inc., asi/351606
Top 10 Fastest-Growing Suppliers
Custom HBC Corp., asi/47934
Huffermen Inc., asi/62017
In Your Face Apparel, asi/62494
Leashables by Oralabs, asi/66715
Leprechaun Promotions LLC, asi/67075
Logo Mats Inc., asi/67849
Natural Trends, asi/73497
Source Abroad Inc., asi/88242
Vispak Inc., asi/93987
X-Line Inc., asi/98742
Innovative New Product
of the Year
The editorial staff of Advantages magazine
reviewed hundreds of new products to
recognize in this category. The finalists were
chosen by a panel of Advantages editors and
the winners were chosen by the ASI distributors and suppliers via ballot.
The Top 12 Innovative New Products
All in the Wrist
BamBams, asi/38228
Bloomin’ Great Idea
Groline, asi/58295
Bone of Contention
AdVantage Line, asi/31570
Care-Free Plant
Plexline, asi/78760
Cool Carrying Cases
Flash By Design, asi/54573
Custom MP3 Player
Sourcery, asi/88209
Right Combination
MMI International Trade, asi/68288
Say What
Paradise Promotions LLC, asi/75925
Smart Button
Buztronics Inc., asi/42963
The Pen Does What!
KTI Networks Inc., asi/63776
Where’s Tiger?
Golfer Finder, asi/57686
Wi-Fi Pen
Tele-Comp Solutions, asi/90841
Family Business of the Year
Three awards – one new category this year
Family businesses present interesting and
complex dynamics. Whether it is transitioning
from one generation to the next or managing
family members, the winners have successfully
met these unique challenges in creative
ways, while achieving business growth and
moving forward.
ASI will be recognizing one ASI distributor,
one ASI supplier and, new for this year, one
Stitches™ Family Business Award.