Politics matters—It`s time to get involved

Transcription

NOVEMBER 2011
volume 14 issue 11
Politics matters—It’s
time to get involved
By Gordon Logan
A MONTHLY NEWSLETTER FOR EXECUTIVES IN THE PROFESSIONAL BEAUTY BIZ
highlights
2
Lafayette Jones’ Multicultural Report
5
tng worldwide focuses 100% on service 6
Belson blasts past its old image
8
P&G’s Fabio Sementilli inspires stylists 10
BIR reports from Congress of Esthetics 12
7th annual Beauty Fair breaks records 14
Intercoiffure features star-studded lineup16
Connie Lang sells to BSG and retires
24
Jim Markham makes launch official
24
Mane St.
Watch list: Keratin controversy continues
VISIT US ONLINE
www.bironline.com
BIR’s 2012 BIG! Show Calendar Coming Soon!
This is your industry’s newsletter, and
BIR welcomes your feedback!
Mike Nave, editor
818-225-8353/[email protected]
I invite you to connect with me on Facebook and
follow me on Twitter@MikeNave
by Mike Nave
EDITOR
W
ith the major shows
over for the year, this
month, we take the
opportunity to report
from events that might
not be on your calendar
to give you an insider’s view deeper into your
industry. I believe you’ll find our coverage of
the International Congress of Esthetics and
Spa, Beauty Fair in Sao Paulo, Brazil, and
Intercoiffure’s Fall Atelier quite interesting.
In addition, we interviewed Larry Gaynor,
president/founder of tng worldwide, a
unique distributing powerhouse; checked in
with Belson’s Tom Gebhart and caught up
with P&G Salon Professional’s educational
powerhouse, Fabio Sementilli.
With Thanksgiving approaching, I want to
give my heartfelt thanks to you, our readers
and the people in the wonderful beauty
industry, for giving me the opportunity to
share my perspective with you every month
and for you sharing your thoughts in return.
Regards,
B
eing active politically is something many
of us view as something other people do,
not something we think we can be effective
doing. However, when you think about the
huge impact state and federal legislation,
rules and regulations have on our industry, we
must re-think our willingness to get involved.
At the federal level, we are affected by
numerous rules and regulations; for example,
the chemicals we use every day. Rules and
legislation that affect employment costs have
a disproportionate effect on our industry,
given the labor-intensive nature of our
businesses. Bank rules and regulations can
affect our ability to obtain funding for
growth. Department of Education rules and
regulations have a major impact on schools,
especially the ability of our future
professionals to get loans and grants to
pursue their dreams.
At the state level, testing/licensing
requirements can help or hinder the ease of
entry into our profession. Transferring a
license between states can be a nightmare for
stylists; having to wait months to become
properly licensed can result in stylists going
“underground” or dropping out of our
industry altogether. Unnecessarily intrusive
rules can make opening a salon (or school)
difficult, directly affecting our ability to grow.
How can we get involved? At the state
level, find groups who are actively working to
improve the system. An excellent example is
the Professional Beauty Federation of
California, which has been very successful in
reforming the system there. At the very least,
get on the mailing/email list of your state
agency and make a point to attend the
meetings. Voice your concerns at the
meetings, and get to know the board
members. Most people don’t take the time to
It’s time to get involved...cont. on p. 2
The Beauty Industry Report Visit www.bironline.com
It’s time to get involved...cont. from p. 1
do this, therefore, your attendance and input
can have a surprisingly large impact.
At the national level, the Professional
Beauty Association (PBA) represents all
facets of our industry—manufacturers,
distributors, salons and stylists. PBA has an
active lobbying voice, and the more we are
involved, the larger the impact they can have,
especially at the national level. The
International Salon/Spa Business Network,
comprised of local, regional and national
multi-unit operators of salons and spas, is
actively working to encourage involvement at
the state level.
Get to know your state and federal
representatives. The more you communicate
with them, the more likely they are to pay
attention. Make sure you communicate
respectfully and present well-reasoned facts
and figures to make your points.
Our industry is huge, yet our voice is often
small due to our lack of organization and
involvement. It is critical that we each take
time to make our voices heard, collectively
through organizations and individually via
attending meetings and communication.
Together, we can make a difference!
_____________________________
Gordon Logan is
CEO/founder of Sport
Clips with 820 locations
and is president of the
International Salon/Spa
Business Network, the
leading trade association
for operators of multiunit salons and spas. He is a member of the
Texas Cosmetology Advisory Board. Reach
him at [email protected].
BIR invites you to become a Guest
Columnist. Send your thoughts in about 450
words, including a one-paragraph author
bio, to [email protected] in an MSWord
document. We will edit your column for
style and space.
2 NOVEMBER 2011
On September 28, at its 120th meeting in
Washington, the Cosmetic Ingredient
Review Expert Panel (CIR) concluded that
formaldehyde and methylene glycol are
safe for use as a preservative in cosmetics
when formulated to ensure use at the
minimal effective concentrate and in nail
hardening products in the present practices
of use and concentration; however, unsafe
in the present practices of use and
concentration in hair smoothing products.
The CIR is an independent, non-profit body
of scientific and medical experts that
assesses the safety of ingredients used in
cosmetics in the United States. This review
was the result of a request by the Food &
Drug Administration (FDA), the
Professional Beauty Association (PBA) and
the Personal Care Products Council.
The panel remained concerned about
sensory irritation adverse reports consistent
with measured air levels of formaldehyde in
salons using hair smoothing products
containing formaldehyde/methylene glycol,
but also cited additional studies that
demonstrated exposure to formaldehyde
could be minimized with proper procedures
and use of personal ventilation devices.
CIR looked at several factors relating to
formaldehyde and methylene glycol in hair
straightening products in assessing the
safety issues. Those factors included the
concentration of formaldehyde and
methylene glycol in hair straightening
products, the amount applied, the
temperature at which the service is
performed and ventilation. The CIR report is
the most recent in a series of challenges to
the safety of hair straightening products
containing formaldehyde, methylene glycol
or formalin, or releasing formaldehyde
during the procedure. As PBA has previously
reported, the FDA and Occupational Safety
and Health Administration’s (OSHA) have
also taken actions regarding formaldehydereleasing products or treatments.
"The PBA will continue to monitor the
progression of this issue and educate our
members and the industry accordingly. We
continually strive for optimal scientific
clarification and research related to product
safety issues that affect our industry. It is
important for the industry to be aware of
the CIR's findings and continue the
professional beauty industry's commitment
to the manufacture, sale and use of hair
smoothing and other professional beauty
products," says Steve Sleeper, PBA's
executive director. Reach Steve at
[email protected]. Visit
www.probeauty.org.
Keratin Complex announced plans to
challenge the OSHA report, investigation
and related penalties after the regulator
published an report claiming Keratin
Complex products were not compliant with
OSHA safety standards. Larry Solomon,
president of Keratin Complex, said, “We
disagree with OSHA’s inflammatory and
inaccurate report, and we are asking for a
full retraction. Keratin Complex not only
complies with all OSHA standards, but we
meet or exceed their safety standards and
requirements.” The report referenced three
citations. Larry responded, “The referenced
citations were addressed and, where
applicable, a corrective action or plan was
developed and implemented prior to the
citations being sent to Keratin Complex.”
He added, “All products were tested
using the most accurate and advanced
technology available—nuclear magnetic
resonance testing—which measures and
identifies substances in the product without
chemically altering the product during
testing. The tests demonstrated that Keratin
Complex Smoothing Therapy contained no
detectable amounts of formaldehyde.
Additional testing is ongoing and will
further support our claims. Our Material
Safety Data Sheets clearly specify that the
potential release of traces of formaldehyde
gas as a result of the heating process, but in
all cases, the measured salon exposures are
well below OSHA’s most conservative
exposure limits. Reach Larry at
888-409-4445 or [email protected]. Visit
www.keratincomplex.com.
Sales of cosmetics and toiletries through
alternate channels have exploded, growing
by nearly $1 billion since 2005, according to
the Beauty Retailing USA 2010 report by
Kline & Company. More double-digit
growth is expected, as consumers are
increasingly drawn to the convenience of athome shopping to meet their beauty needs.
Posting a 25.4% growth from 2005 to
2010, e-commerce sales are leading the way,
followed by home shopping networks, like
QVC and HSN, posting a compound annual
growth rate of nearly 20%. Similarly,
infomercials for brands, such as
Hydroxatone, ProActive and Sheer Cover,
bolstered by industry veteran Guthy-Renker
and its multimedia celebrity-endorsement
approach to marketing, have seen sales grow
more than 17%.
“Consumers are spending more time at
home, either by virtue of unemployment,
telecommuting or a desire to save money by
not going out so much,” observes Karen
Doskow, consumer products industry
manager at Kline. “Instead of running to the
store to buy beauty products, they’re
watching home shopping channels and
infomercials to get newer products. They’re
scouring websites, like dermstore.com, for
information on high-end facial treatment
products with unique benefits.”
Consequently, brand marketers are
exploring new tactics to build online buzz.
Daily deal sites, such as Groupon,
LivingSocial and so-called flash sale sites,
such as HauteLook, Rue La La and Gilt
Group, are fueling e-commerce sales by
creating awareness and enticing interest
about new products or services by offering
one-time discounts in order to create trial.
Karen also notes that the bricks-andmortar front is far from lagging: “Beauty has
become the new revenue sweetheart in the
traditionally slow-growing drug store
channel, as pharmacies reinvigorate their
beauty offerings to lure customers with a
more upscale, specialty-store look. For
example, Walgreens’ acquisition of Duane
Reed and its high-end Look Boutiques is
expected to promote growth for both the
chain and the channel. Meanwhile, CVS,
Rite Aid and others have begun offering
new and improved customer loyalty
programs and expanding shelf space for their
beauty merchandise.”
Furthermore, Kline’s study reveals that as
brands increasingly look to leverage mobile
and e-commerce to create seamless and
ubiquitous purchase options for their
customers, single-channel marketing is being
rendered less and less viable.
“We expect a great deal of cross-channel
promotion that will drive solid growth over
the next five years,” predicts Karen. “The
Internet and mobile technologies are
empowering consumers to be even more
aggressive in their product and price
comparisons and driving marketers to deliver
value-based products to meet these
demands.” Reach Carrie Mellage, director of
consumer products, at
[email protected].
L’Oréal joins the growing oil hair treatment
category with the introduction of L’Oréal
Professionnel Mythic Oil, a multi-purpose
nourishing oil for all hair types. It is infused
with a blend of avocado and grape seed oil ,
which, delivers nutrition, protection and the
ultimate shine (125 ml/SRP $29.00). Visit
www.lorealprofessionnel-us.com .
Keratherapy’s newest styling product,
Keratin Infused Leave-In Conditioner,
detangles, conditions and protects. This
leave-in conditioner, infused with pure
keratin, jojoba seed oil, wheat germ oil,
vitamin B5 and vitamins A, B, C and E can be
used prior to styling to condition and
protect against environmental and styling
damage, as well as prior to swimming to
protect against chlorine and salt water.
Keratin Infused Leave-In Conditioner not
only nourishes and strengthens the hair, but
also helps to maintain and extend the
Keratherapy Keratin Renewal Systems
(8 ounces/SRP $22.00). Reach Jane Winters,
marketing associate, at 954-628-5163 or
www.keratherapy.com.
ASP Hair, a new division of Affinage Salon
Professional, introduces two products from
its Kitoko Advanced Hair Therapy
collection. Hydro-Revive Cleanser and
Hydro-Revive Balm replenish and
moisturize dry, brittle hair. Kitoko Advanced
Hair Therapy blends African plant extracts
with the company’s Electron Acceptor
Technology to target free radicals to prevent
and stop damage (8.5 ounce/list $10.20).
Reach Michael Ifergan, managing director,
at 877-597-2929 or
www.asphair.com.
Tela Beauty Organics’ Phyto Keratin
Smoothing Treatment Blow Out is a new
salon treatment that eliminates frizz and
leaves hair smoother and shinier for 4 to 6
weeks. Hair is restored, renewed, healthier,
stronger, silky, shiny and lustrous. Blow Out
(8.45 ounces/list $69.95) contains the patent
pending Hydro-Charged Pelusi Ceramide
Complex, which repairs, strengthens and
reconstitutes the hair's inner structure with
its lipid hydration system. Blow Out contains
85% USDA certified organic ingredients.
Blow Out's non-toxic, organic formula
system includes Tela Beauty Organics
Balance Shampoo and Conditioner (8.45
ounces/SRP $28.00); Healer (5.0 ounces/
SRP $36.00); Guardian (5.0 ounces/SRP
$32.00) and Reduce (7.5 ounces/SRP $28.00).
Reach Jennifer Danilchick, director of
marketing and business development, at
888-225-5044, or [email protected]. Visit
www.telanyc.com.
News continued on page 4
NOVEMBER 2011 3
News continued from page 3
With the success of It’s a 10, other multifunction products have jumped into the
market. Troy Maier’s 12 Benefits is an all-inone anti-aging treatment for hair that works
12 ways. Products include Instant Healthy
Hair Treatment (6 ounces/SRP $18.00) and
Rapid Blowout Moroccan Argan Spray
(3 ounces/SRP $24.00). Contact Troy at
www.12benefits.com. Also doing well is
Black 15 in 1 Miracle Hair Treatment
(3.3 ounces/SRP $20.00; 1 ounce/
SRP $10.00). Reach Larry Gaynor at 800362-6245 or [email protected].
Visit www.black15in1.com.
Patricia Black received the Nicholas F.
Cimaglia Educator of the Year Award from
Milady, part of Cengage Learning and a
provider of beauty and wellness learning
solutions, and the Cosmetology Educators
of America (CEA), the educational
committee of the American Association of
Cosmetology Schools. Patricia teaches at
Eric Fisher Academy in Wichita, KS. The
award is given annually to an educator who
exhibits significant contributions toward
upgrading professional standards of
educational excellence, particularly within
the area of student involvement. Patricia was
honored at the 17th annual CEA Convention,
where she received $2,500 cash and other
gifts from Milady. Reach Erica ConleyKomoroske, Milady associate marketing
manager, at 800-998-7498, ext. 2448, or
www.milady.cengage.com.
Blythe Jack joins TSG Consumer Partners
as a principal in the San Francisco office.
Blythe's primary focus will be originating
new investment opportunities, enhancing
the sourcing capabilities of the existing
team. Blythe has extensive private equity
and consumer experience, having spent 10
years at Rosewood Capital and, most
recently, having served as CEO of a highgrowth juvenile products company. While a
partner at Rosewood Capital, Blythe played
a leadership role in sourcing and structuring
numerous investments in the health and
beauty, apparel, footwear, specialty retail,
restaurant and durable goods segments,
including companies such as Under Armour,
Anna's Linens, Carino's Italian, Cobalt
Boats, Sneaker Villa and Clarisonic. Blythe
earned a BA with honors in communication
studies from Vanderbilt University. Reach
Blythe at 415-217-2300 or
www.tsgconsumer.com.
Jamezell Ottinger and Eddie Gwin join
Macadamia Natural Oil as president of
sales and senior vice president of sales,
respectively. Most recently the senior vice
president of Exceon ABS (a subsidiary of
Folica), Jamezell has 33 years of corporate
leadership experience. As president of sales,
Jamezell will manage multiple distribution
channels and growth opportunities within
the United States, Canada and the Americas.
Responsible for business development for
the brand, he will also negotiate contractual
agreements. As senior vice president of
sales, Eddie will build business by identifying
prospects and maintaining relationships with
current clients. Eddie has 24 years of
experience in both manufacturing and
distribution. Reach Jamezell at 770-823-4319
or [email protected]. Reach
Eddie at 678-910-8934 or
www.macadamiahair.com.
Pete Lindsey, former UPS national sales
manager, has joined Sport Clips, the nation’s
leading franchise dedicated to men’s and
boys’ haircuts, as the vice president of
franchising. “Pete joins our great team of
established, experienced franchise
professionals with a unique understanding of
the industry and in-depth experience with
an area developer model similar to ours,”
says founder/CEO, Gordon Logan. “He has
20-plus years of franchise experience, which
will strengthen our growth and development
as we continue to move into new areas of
the country and expand Sport Clips’
presence in existing markets.” Reach Pete at
www.sportclips.com.
Fresh from escorting Miss Universe 2010
Ximena Navarrete to opening ceremonies
at Beauty Fair in Sao Paulo, Brazil, and
attending the ribbon cutting with business
partner John McCall and distributor Ikesaki
Cosméticos, Farouk Shami, founder and
chairman of Farouk Systems, was a judge at
the 60th Annual Miss Universe Pageant in
Sao Paulo. “Judging 89 beautiful women was
a difficult task, but I managed to do it,” winks
Farouk. In conjunction with the festivities,
the reigning 2010 Miss Universe, Ximena
Navarrete participated in the opening
ceremonies at Beauty Fair on September 10,
on behalf of CHI and BioSilk. Reach Farouk
at 800-237-9175 or
www.farouksystems.com.
Terry Purcell joines Fromm International
as headquarters sales manager. Terry comes
from Travel Leaders, where he was the
director of business development. He will
build the Fromm headquarters sales
department through reputation
management, focus on targeted customer
segments, identify opportunities within
customer pipelines and coordinate
outbound sales. For more information, reach
Terry at 800-323-4252 or
www.frommonline.com.
4 NOVEMBER 2011
The Multicultural Report
E
mpowering black men was the topic of the
National Urban League’s panel “Saving Our
Sons” at the Urban League Empowerment
Summit. Among the panelists was Bernard
Bronner, president and CEO of Bronner
Brothers. K&G Fashion Superstore continues
its own empowerment initiative for AfricanAmerican men: Suit Up to Win: Body, Mind &
Soul in Baltimore, Atlanta, Chicago and Dallas.
The store carries a number of suits endorsed by
celebrities, including Magic Johnson, Michael
Irvin and Steve Harvey. The newest celebrity
suit line is by Blair Underwood. K&G is
partnering with men’s community, religious,
civic, health and educational groups and
distributing Urban Call–Men’s Edition through
black barbershops and churches. Visit
http://tinyurl.com/UrbanCall-KG-2.
Black women and their hair is always a
popular topic in black theater, as it was this
year at the biennial National Black Theatre
Festival (NBTF) drawing some 60,000 visitors
to Winston-Salem, NC. The week-long event
hosted more than 120 plays and performances.
A big attraction was “'da Kink in My Hair,” a
beauty shop drama set in a Caribbean-style hair
salon in Toronto, written by Canadian
playwright and actress, Trey Anthony,
sometimes known as Canada’s Oprah Winfrey.
Also at the event, Phylicia Rashad of “Cosby”
tv show fame, was in a play recitation for the
Reader’s Theater. Celebrities are a key feature
of the week and as many as 50 stage, screen
and television personalities attend. This year’s
co-chairs were T'Keyah Crystal Kemah from
“In Living Color,” “Cosby” and “That’s So Raven”
and Lamman Rucker, from Tyler Perry’s sitcom,
“Meet the Browns” and movies “Why Did I
Get Married?” and “Why Did I Get Married
Too?” Sylvia Sprinkle Hamlin, the widow of
the late NBTF founder, Larry Leon Hamlin, is
on the planning committee for the next event
in 2013. Call 336-725-1910. Visit www.nbtf.org.
The Essence Hot Hair issue is on the
newsstands. The special edition features 250
styles, trends from celebrities and stylists, new
products, tools and techniques. Corynne
Corbett is the beauty editor. Visit
www.essence.com.
by Lafayette Jones
David Humphries (“Hump the Grinder”)
continues his creative hair show at the Proud
Bird in Los Angeles this month with “Air Wars
–Hair in the Air” promising flight of fancy hair
dos, including “hair-o-planes” and “hairy
copters.” Ampro Prostyle is a key sponsor.
Contact David at 313-534-8318 or
www.hairwarsustour.com. Ampro Prostyle
Protein Styling Gel adds body and sheen, is
non-greasy, will not flake and is alcohol free (32
ounces/SRP $4.49). Visit www.amprogel.com.
Latina moms are the specialty of Miriam
Muley, author of The 85% Niche: The Power
of Women of All Colors, speaking at the
M2Moms conference in Chicago. Her topic was
“Powering Up with Latina Moms at Your Side.”
She notes that 73% of all Latina women aged
15-44 are mothers, and that almost half of all
moms in this country are women of color. This
exploding demographic will have a great impact
on brand sales, especially in the beauty
category. Retailers, marketers and
manufacturers will want to watch this trend.
Visit www.m2moms.com.
Mikki Taylor, the brand ambassador for
Ambi, one of the oldest and most well-known
skin care lines for women of color, is jumping
out this month with “Commander in Chic,
Every Woman’s Guide to Managing Her Style
Like a First Lady,” published by Atria. It is
available on www.amazon.com. Ambi has
broadened its offerings. Ambi Even & Clear
facial care line includes Even & Clear Foaming
Cleaner, a self-foaming cleanser that helps
clear and prevent breakouts, visibly reducing
the appearance of dark marks left behind
(6 ounces/SRP $6.99). Even & Clear Daily
Moisturizer with SPF 30 goes beyond
nourishing skin to help even it out while
providing protection from the sun (3 ounces/
SRP $12.49). Visit www.ambiflawlessskin.com.
For more than 25 years, Sophisticate’s
Black Hair Styles and Care Guide has been
portraying beautiful black women who give
back to the community in its “Role Model
Beyond Beauty” column. Role model Jennifer
Holliday, Broadway actress and recording star,
has established the Yolanda King Scholarship,
which picks up book bills for college students
in Atlanta, where she lives. Another featured
role model, Crystal Wright, beauty portfolio
and marketing expert, is on the board of
Beauty Recycled, which helps salons recycle
plastic and aerosol beauty product containers.
Sophisticates was named “Communicator of
the Year” at the 30th anniversary celebration of
the American Health and Beauty Aids
Institute (AHBAI). Reach Bonnie Krueger,
editorial services director, at 312-266-8680. Visit
www.sophisticatesblackhairstyles.com.
Another AHBAI winner was Jinny Beauty
Supply, which was named “OTC Beauty
Distributor of the Year.” The company’s
magazine, OTC Beauty Magazine, has a new
editor, Haley McNeal, a graduate of the Grady
College of Journalism and Mass
Communications at the University of Georgia.
The bilingual Korean and English trade journal
has a global circulation and serves the
multicultural beauty and barber supply
industry. Contact Eddie Jhin at 678-805-3291.
Visit www.otcbeautymagazine.com.
Other winners at the AHBAI celebration
were First Choice Sales & Marketing Group,
Associate Member of the Year; Ultra Standard
Distribution, Inc., Distributor of the Year.
Special industry awards were given to Black
Entertainment Television (BET) and Upscale
magazine. Recognition also went to Target and
Winn-Dixie for their support. A panel, “How to
Grow Our Business in the OTC Environment”
was moderated by Ted Fishman of Fishman &
Associates. It included James Williams, vice
president of Jinny Beauty Supply, and Travis
Johng, editor in chief of the NBSDA Cosmobiz
magazine, the Korean owners association’s
magazine. Reach AHBAI executive director Geri
Jones at 708-633-6328. Visit
www.proudlady.org.
Lafayette Jones is CEO of SMSi-Urban Call
Marketing, a promotion and
marketing company, and publisher
of Urban Call custom publications.
Contact him with your
multicultural news at 336-759-7477
or [email protected] and
visit www.smsiurbancallmarketing.com.
NOVEMBER 2011 5
tng worldwide focuses on 100% customer success
L
arry Gaynor’s comprehensive organization,
tng worldwide, which includes The
Industry Source, The Pavilion and CTS, is
one-of-a-kind in the professional beauty
industry. In addition to developing a
distribution business that has provided
products and services to beauty stores, nail
salons and spas for more than 25 years, his
Farmington Hills, MI-headquartered firm also
services the hospitality and indoor tanning
markets. Today, tng worldwide is one of the
professional beauty industry’s largest privatelyheld distributors. In recent years, the company
has developed its own brands, including black
15in1, For Pro, TISPRO, Ginger Lily Farms and
Pinnacle. In addition, tng worldwide
exclusively markets and distributes Kemon, the
exclusive salon Italian hair color line. Over a
Garbage Salad lunch at Gibson’s Restaurant,
Larry, who refreshingly speaks his mind and
shoots from the hip, spoke about his
perspective with Beauty Industry Report
(BIR) on his company and the industry. We’re
pleased to share his always interesting take
with BIR’s readers.
BIR: Larry, with a quickly evolving
marketplace, how are you positioning tng
worldwide to bring 100% success to its
customers?
Larry Gaynor (LG): This story has two parts.
Part One is how tng worldwide is partnering
with family-owned distributors throughout the
United States to market its products. As Sally
Beauty Holding Company (SBH) owned
Beauty Systems Group and L’Oréal owned
SalonCentric dominate distribution, there are
still a number of distributors looking for unique
brands and services that they can share with
their salon customers.
Part Two is how tng worldwide is partnering
with manufacturers to help build their brands
and distribution. There are plenty of global
companies that are leaders in their respective
countries and other parts of the world but
haven’t cracked the U.S. market yet. We
provide distribution, warehousing and sales
support for them, and it’s been going great.
BIR: Give us a brief overview of your
company’s history and the major events that
6 NOVEMBER 2011
have led tng worldwide to the success that it augment our 30,000-square-foot distribution
center to serve customers in Arkansas,
enjoys today.
Louisiana, New Mexico, Oklahoma and Texas.
LG: We started in 1985 inside a discount
Texas reminds me of Michigan when I
health and beauty aids store. Manicurists came
decided to enter the hair market, which Beauté
in looking for professional goods, so we added
Craft and Maly’s dominated. Fast-forward, and
those to our offerings. Then, the manicurists
we put Beauté Craft out of business and Maly’s
began asking us for more and more products—
sold to L’Oréal.
we brought those in, too. One day a manicurist
BIR: What are your other distribution
asked for a honey tipped brush. I asked, “Why
centers?
would anyone want a brush with honey on the
LG: One in California services the west
tip?” She laughed and said it was a brand made
coast, and our Michigan headquarters location
by Creative Nail. So I called the company to
takes care of the rest of the United States and
order a dozen. I was told that we had to be a
our international business.
wholesale distributor to place an order. Two
BIR: You mentioned tng worldwide is
months later, we were, and I called for the
partnering with family-owned
dozen. Eventually, they opened us up
distributors on the sales and
and that was the beginning. Visit
marketing of your signature brands.
www.tngworldwide.com for a
How are you going about that?
complete company history.
LG: Let’s face it; most of us have
BIR: tng worldwide is not a typical
dealt with all the “BS” and changes in
salon products distributor. Rather, it
the industry over the past decade.
is a number of business entities that
While SBH and L’Oréal own the major
operate under one banner. Please
market share, independent
give us a brief rundown.
LG: tng worldwide is our
Ginger Lily Farms distributors still have salon
is a tng worldwide relationships and want unique
international umbrella and includes
signature brand. products not found in chain stores.
our brands and distributor sales
tng worldwide continues to focus on market
division. The Industry Source offers stores,
niches that can be exploited. Being
catalog and online sales and education. The
independent allows us to move quickly to
Pavilion markets furniture, equipment and
meet our customers’ needs.
design. Finally, CTS provides indoor tanning
BIR: In spite of SBH and L’Oréal continuing
salon sales and education.
to dominate market share, a number of
BIR: Recently, you acquired a distribution
privately-owned distributors are thriving in
business in Texas, which provided the
the marketplace. How do you explain that?
opportunity for tng Worldwide to add
LG: Their only customer is the salon. They
another distribution center. What fueled the
focus on relationships, service and education.
decision to expand into the Texas market?
BIR: One challenge distributors have is how
LG: We saw it as a ripe market for
to stay focused and devote enough time and
education. The first thing we did was build our
attention to their own brand(s) while
second outpost of The Academy in Dallas. We
spending a great deal of time and money
had more than 70 hairdressers for our first
growing the brands they distribute. tng
class. We also held the first big event in Dallas
worldwide is doing that with a number of
history this past January and attracted more
brands. What is your formula for success?
than 500 hairdressers.
LG: It’s all about people. We have the best
We are now opening stores at a feverish
talent, the best team, and each team is
rate. Those stores are modern, beautiful and
responsible for its own goals and objectives.
stocked. New stores in 2011 include Arlington,
BIR: What’s the story behind your newest
Austin (2), Ft. Worth (2) and Plano. And we are
product, black 15in1?
putting together a world-class sales force to
LG: Consumers are crazed with the vast
selection of hair care products and crave
simplicity in their lives, hence the launch of
black 15in1 this past January. The first product,
Miracle Hair Treatment, has been a huge
success like I've never seen before. What makes
black 15in1 so hot is that it actually delivers 15
benefits, one of them being it works instantly.
To verify the claims we made, I had the
product tested in an FDA-certified lab, and the
results were even better than I expected. One
fact that we learned is that by using black 15in1
Miracle Hair Treatment after a color service,
color lasts up to 40% longer.
We are launching Twice a Week Miracle
Hair Shampoo and Conditioner this month.
This is a new category that is going to be huge.
We also engaged celebrity hairdresser,
Louise O'Connor, owner of OC61 Salon in
New York City, as a spokesperson for the brand.
There is a lot of excitement going on!
BIR: Who are the distributors that are
Kemon and tng worldwide are very like
partnering with you on black 15in1, and what
companies. Kemon is family-owned for more
criteria did you use to select them?
than 50 years. They manufacture all
LG: We have most of the
their products in their own factory in
United States and all of Canada
San Giustino, Italy, and have one of the
covered. Next year, we will
most amazing R&D labs on site. They
launch international business
also invest heavily in education, events
officially, although we have
and their twice-annual seasonal trend
several accounts already. For a
releases. They partner with several
complete list of our distributors,
Italian fashion houses, such as Prada,
you can visit our website,
black 15in1 delivers 15 Gucci and Armani, for their releases.
www.black15in1.com.
benefits instantly.
Kemon is a world-class company.
BIR: A few years ago, tng
“Being
independent
allows us to
move quickly
to meet our
customers’
needs.”
worldwide became the exclusive U.S.
importer and master distributor for Kemon.
How did that come about, and what are the
challenges of being both a master
distributor, as well as managing a brand with
its own unique marketing and education
initiatives?
LG: Kemon was born when L’Oréal cut us
off. It’s our No. 1 color line, and its new NaYo
ammonia-free, PPD-free, fragrance-free color
will be No. 1 worldwide. It’s simply the most
amazing color, and the developer is to die for.
Kemon technology has eliminated any
challenges in the field. We have a one-year
waiting list for distribution due to our
education requirements. If there is one thing
L’Oréal taught me, it was the importance of
education.
BIR: How is tng worldwide partnering with
manufacturers for distribution, warehousing
and sales?
LG: The most recent example is our
partnership with Coverderm. Based in Greece,
Coverderm is the No. 1 camouflage makeup
company in the world outside of the United
States. tng worldwide is now its exclusive U.S.
importer and distributor. We launched the line
at retail and at high-end salons.
BIR: I understand tng worldwide also offers
order fulfillment for manufacturers.
LG: Yes, that is another example of services
we offer. We are warehousing for select
manufacturers and shipping orders on their
behalf to distributors. That frees them up from
the arduous task of delivery and allows them
to focus on what they do best.
BIR: What is your long-term vision for tng
worldwide?
LG: We will continue to do what we do best
and never lose focus of our mission and values.
We will continue to build our brands,
distribution and marketing. Most importantly,
we will continue to have fun. Hey, I get to talk
to Tony Cuccio in the morning—that’s better
than listening to Howard Stern!
BIR: What is your company’s ecommerce
initiative?
LG: We were first to market with the web in
1995 and continue to invest heavily in
ecommerce. Our 2011 focus has been Facebook
and Twitter. Visits have increased substantially
—social media is the new frontier.
BIR: Product diversion is a major problem in
the salon industry. How do you ensure your
products are not being diverted?
LG: Diversion? What diversion? Ulta took
care of that issue and is cleaning up big time.
The brands we sell are mostly too small or
insignificant to be diverted or sold in Ulta.
BIR: What is the salon industry’s biggest
challenge, and what is needed to meet it?
LG: The big boys are having a field day. For
us small players, one challenge is to build
incubator brands into big brands. Moroccanoil
has done that well, but most small brands are
struggling due to lack of capital, experience,
marketing and education support. Ulta and
other retailers continue to assault the business,
and we need unemployment to go back to 7%
or less to get more women into salons and
spas to spend money again.
In addition, innovation needs a shot in the
arm. Look at the success of CND’s Shellac. It’s
salon only and the biggest nail launch we have
ever seen. Kemon’s NaYo is a similar story for
hair color. It’s surely one reason why black 15in1
took off so fast. Consumers are tired of
thousands of skus that all do the same thing.
They want products that are new and different.
Providing those is what we
must do best. As long as we
do, we will continue to be
successful.
To learn more, reach Larry
Gaynor at 248-347-7700,
ext. 2300, or
Larry Gaynor, [email protected].
Visit www.tngworldwide.com.
CEO
NOVEMBER 2011 7
Belson blasts past old image in turnaround success
W
hen Helen of Troy acquired the Belson
appliance business, it was in complete
disarray. The brand had been operated with
limited funds and was marketed exclusively to
the multicultural market. The turnaround began
when Helen of Troy appointed Tom Gebhart
as general manager of the division and gave him
the resources to resurrect the brand. In the
past four years, Tom and his team have
completely transformed Belson into a fast
growing, viable appliance brand that appeals to
both the multicultural and general consumer
markets. Beauty Industry Report (BIR) was
delighted to catch up with Tom, who is now
the senior vice president/general manager, for
this update.
BIR: Tom, the Belson Brand transformation is
outstanding. How did you do it?
Tom Gebhart (TG): Belson has utilized the
vast resources of our parent company, Helen of
Troy. We have the ability to draw upon product
design, features, quality and packaging that
have made Helen of Troy’s brands a success,
enabling Belson to bring truly innovative and
outstanding products to market. That has given
us the edge we needed to accomplish our sales
goals and marketing objectives.
Helen of Troy CEO Jerry Rubin and my
boss, Art August, have allowed Belson to do
more in our first four years than in the previous
10. They have allowed us to spend money
where it makes sense. We have stepped up our
presence at shows and in the media through
our public relations efforts. We have carefully
reviewed all of our brands and established
what we feel are the right products for each
market channel we target. In the next 6 to 12
months, you will see a big difference with
Belson, as it continues to pursue greater market
share.
BIR: In the past couple of years, the
professional appliance category has evolved
rapidly with regard to the types of products
salon professionals and consumers need and
want. How has Belson stayed ahead of
customer demand?
TG: Belson has been focused on building
products that solve problems. Our Brazilian
Heat line offers high heat with complete
8 NOVEMBER 2011
introduced to address the current style trends.
control. Our After Dark line takes that one
Belson is always looking to determine the next
step further and is aimed at supporting the
trend in fashion and hair in an effort to
keratin process. Smart Heat supports hair
texture type and can even be used on synthetic introduce products that address those trends.
BIR: Another major advance in the salon
hair—a must for anyone styling or using hair
extensions. Then we have the Gold ’N Hot line, appliance category has been the
improvement in technology. What have been
which continues to provide styling tools with
some of Belson’s major technology
high heat, a diverse product range and superior
advances?
quality for all hair textures.
TG: Most successful is our Smart Heat
BIR: The Gold ’N Hot label continues to be a
technology, which allows for precise style
strong seller. Is it still primarily marketed to
settings based on the hair texture type. It
the multicultural market or has it become a
delivers the exact heat, airflow and ion output
crossover general market brand, as well?
for each texture type selected on the control
TG: Gold ’N Hot is still the No. 1 brand in
the multicultural market; however, the specialty panel. You can select coarse hair, normal hair,
fine hair or even synthetic hair, and you will
segment has enabled us to sell in every sales
always get the proper air and heat settings. This
channel. We feature the tool in a window box,
brand has had great success with stylists, since
enabling the customer to view it. We recently
it is the only tool needed for all clients. We
have integrated Smart Tags on our specialty
have also seen more and more requests for
items, allowing customers to scan the tags with
Smart Heat tools from Hollywood hair stylists,
their smart phones. It takes them to a video
who like the fact that it can be used to style
clip showing how to use the tool to create
synthetic wigs and natural hair with ease.
styles. That feature gives us greater flexibility in
BIR: Tom, looking
reaching our
forward to 2012, what is
customer.
your vision for Belson?
BIR: What are Gold
TG: We will continue
’N Hot’s strongest
creating innovative
features and
products and develop
benefits?
our brands through
TG: Gold ’N Hot is
marketing initiatives and
all about heat. Our
promotional support. In
gold curling irons are
addition, we plan to
the hottest in the
further establish Gold ‘N
market with
Hot as the premiere
temperatures up to
Belson’s Brazilian Heat tools offer high heat
with complete control.
brand for all hair textures.
500˚. Our new
BIR: How do you determine what the market
ceramic curling irons reach up to 460˚ and are
needs?
dual voltage, allowing them to be used
TG: We send products to many different
anywhere in the world. Our stand-up pole
stylists and salons, who provide us with
dryer (GH1053) is also the No. 1 selling pole
invaluable feedback and suggestions. A perfect
dryer in the professional salon market.
example of this is Derek J., a celebrity stylist
BIR: Today, the major appliance brands have
based in Atlanta, who is also a platform artist
all gone beyond marketing basic flat irons. A
for our brands. He is seen regularly on “The
number of specialty irons and curling irons
Real Housewives of Atlanta” and is in the
address today’s hair styling trends. What is
second season of “Hair Battle Spectacular”
Belson offering its customers?
on the Oxygen Channel. Derek has worked with
TG: We offer crimpers, jumbo wavers, deep
us for many years. He tests a lot of our
wavers, wavers, conical curling irons, jumbo
products to make sure that we’re on the right
curling irons and spiral irons. Many were
track, which is a tremendous help.
BIR: With all of the new products you’ve
been rolling out, clearly Belson has an
efficient new product development process.
What can you tell us about that?
TG: Our process evolves from first
determining what the market needs. Once we
know that, we go to our engineering team and
discuss the requirements of the product. They
design prototypes and build samples using our
key factories. We tweak our in-house designs
and put our finishing touches on what we want.
From there we have to produce it, make
more samples, test the samples and make sure
they live up to our high quality standards.
Michael Cafaro is the executive vice president
of Helen of Troy and leads the engineering and
new product team. His leadership and
expertise have really given Belson the edge it
had been missing.
If we don’t like something, we go back to
engineering and insist on changes until we have
the right product for what we need. A great
example of this is our Smart Heat line, which
was entirely developed in-house based on
input from Michael and our team. Our Brazilian
Heat brand was also entirely invented here.
BIR: How does the Belson brand stay ahead
of its competitors?
BIR: By the way we develop our tools. We
work very hard to stay trend conscious by
consulting with our stylists at every stage of
development. We also travel extensively to
shows and events and visit salons. That keeps
us focused on what is trending in the category.
Healthy, shiny hair is an important part of
beauty, so we strive to develop products that
do not damage the hair, and we work hard to
educate stylists about proper use and
technique in an effort to maintain the health of
the hair.
BIR: Which are your best-selling products,
and why are they hot right now?
TG: As the majority shareholder in the
ethnic marketplace, a large portion of our
business is driven by our Gold ’N Hot hard
bonnet dryer, a portable, hooded dryer. That’s
the No. 1 selling product in the entire
multicultural channel for us. The other strong
pieces of our Gold ’N Hot brand are the curling
irons, because they reach extremely high
temperatures, up to 500˚.
“In the next 6
to 12 months,
you will see a
big difference
with Belson, as
it continues to
pursue greater
market share.”
The Smart Heat brand is also very hot.
Nobody in the marketplace has the technology
integrated into the product like we have. So
we’re benefiting by being first-to-market with it.
Third, the Brazilian Heat brand is selling very
well, especially our Brazilian ceramic
tourmaline flat irons and ceramic thermal
brushes. One unique feature is that our flat
irons are double-dipped in ceramic, as opposed
to the ceramic being sprayed on, which allows
the hair to glide through the plates with ease.
They also utilize a mirror display control unit
which allows the stylist to lock in the
temperature setting. The brushes are ceramiccoated with orange thermal-activated paint
that turns lime green when hot, to let the
stylist know whether the brush is heated
properly.
Additionally, in 2010, we launched After
Dark Titanium to address the rapid growth of
keratin hair straightening systems in the
professional beauty market. The After Dark
Dryer comes packed with an AC motor that
adds power and longevity. The iron boasts
titanium plates and a unique digital heat setting
mechanism that enables the stylist to reduce
heat gradually—an important attribute for
successful keratin treatments.
BIR: What is your flagship item?
TG: There are two items that stand out: our
After Dark 1-inch Titanium Professional
Straightening Iron and the After Dark
Professional 1900 Watt AC Motor Dryer.
Those two items have won numerous awards
and are quickly becoming the most sought
after items for use with keratin systems. Our
growth this year has been phenomenal.
BIR: Tell me about your online strategy,
including social networking sites, such as
Facebook, Twitter and You Tube.
TG: Our marketing group handles all social
media. Currently, our major focus has been on
Twitter and Facebook. We have been utilizing
those two networking sites with great success
to promote our new items, showcase our
public relations success and support our
education. We have recently begun posting our
educational videos on YouTube to expand our
reach. We understand the importance of this
emerging marketing venue and are embracing it.
BIR: Who are the members of your
management team?
TG: Our director of sales is John Lucy.
Patrick Ratcliff is our regional manager for the
west, the midwest and the southeast. Janette
Morales is our director of marketing, and
Janette Morales is our senior marketing
manager. They work closely with engineering to
oversee the new product development process
and gather input and feedback from the many
trade shows we attend. They get in the
trenches and figure out what we really need
next. Ana Maria Fematt is our office manager
and my boss is Art August, who is the
president of Helen of Troy Professional and has
been with the company for more than 20 years.
BIR: Any final thoughts?
TG: I would like to thank the many people
at Belson whom I didn’t mention who have
helped make us the success we are today. We
have created a great team who
continues to work together to
make Belson a recognizable
name in the beauty industry.
To learn more about Belson,
reach Tom Gebhart at
915-225-4899 or
Tom Gebhart, [email protected]. Visit
www.belsonus.com.
SVP/GM
NOVEMBER 2011 9
P&G Pro’s Fabio Sementilli empowers new visionaries
B
eauty Industry Report (BIR) recently
attended Wella’s North American Trend
Vision Awards in Hollywood. A run up to the
brand’s big international showdown last month
in New York City, this event combined artistry,
professionalism, show biz and sincere emotion.
We were so impressed that we decided to get
to know the man behind the event, Fabio
Sementilli, P&G Salon Professional’s technical
and creative director of education.
Toronto-born, Fabio has won multiple hair
competitions, including the North American
Hairstyling Awards (NAHA), the Contessas
and the World Championships. During his 25year career, he has owned several salons while
steadily working on film and television sets. In
2008, he turned a new page in his career,
moving to P&G Salon Pro’s headquarters in
California with his wife, Monica, and daughters
Gessica and Isabella, to head up the
educational outreach for the Wella, Sebastian,
Nioxin and Clairol Pro brands.
“My goal for the second half of my career is
to empower young visionaries to grow and
prosper in a very competitive industry,” he says.
“There’s no secret to success. Instead, there are
ingredients: hard work, discipline, integrity and
most critical, a positive attitude of servant
leadership.” We caught up with Fabio at his
office in Woodland Hills, CA, and are pleased
to share his insights.
BIR: How did you get your start in the
business?
Fabio Sementilli (FS): My father immigrated
to Toronto from Italy in the 1950s, my mother
in 1960 and in those days in our community,
men did construction and women ran beauty
salons. My mom and her sisters worked
together and they would babysit my cousins
and me, so we grew up around women and
glamour. I really didn’t care about it—I’d much
rather play hockey—until after high school
graduation. I took a trip to Rome to visit a
cousin and his wife who owned a salon. They
were stylish, eloquent and worldly. They had
the kind of relationship and the type of
lifestyle I admired.
When I got back home, I gave the University
of Toronto a try for a few months for the sake
10 NOVEMBER 2011
of my family, but it wasn’t for me. So I went to
long-front, short-back styles and the
hairdressing school, and the minute I walked
androgynous looks. Our staff was all under 25
through the doors as a student, I loved it all. I
years old, and our clients were young. And we
felt free to discover my own creativity and to
knew the importance of building the salon.
grow my own social skills.
We did everything. A lot of Hollywood
It was the 1980s, and there was a real change productions were shooting in Toronto in the
going on. We had just been doing little old
1990s, and I worked on set. I was a regular on
ladies, and the rest of the students and I
the “Stephen and Chris” morning show in
started bringing our friends in from school and
Toronto. Every chance I got, I competed and
from the clubs. We completely changed the
won NAHA Hair Colorist of the Year,
culture of the school. We got together and did
Contemporary Hairstylist of the Year and
a show to raise $12,500 to replace old
Makeover Colorist of the Year. But even though
equipment in the school. It was amazing.
I pushed myself doing hair shows as a top
Around that time, Joan Harrison of
stylist for Wella, competitions, film work and
photo shoots, I never worked fewer than four
Canadian Hairdresser and other people like
days a week in the salon. My clients came first.
Frank Cairo decided that Canada should enter
Over the next 15 years, we were so successful
a student team in the World Championships of
that we expanded to 25 chairs and were able to
Hairdressing. My older sister, Mirella
open two more salons, Salon Shampoo, with
(Sementilli-Rota), was a real up-and-comer in
more than 50 employees.
Canadian
BIR: How did you get
hairdressing; I
involved with Wella on
respected her so
the corporate side?
much, and when
FS: By 2000, I was
she told me, “Go
struggling to balance my
ahead, compete.
life. I knew I had to focus
You’re all about
and choose. I felt I had
competition,” I
proven myself behind the
went for it.
chair, and I was eager to
Through city,
test myself in other ways.
provincial and
So when Joe Iannuzzi,
national finals, I
who was then the general
ended up being
P&G's Fabio Sementilli leads the company's
manager of Wella Canada,
one of the five
educational team on stage and in the salon.
asked me if I wanted to
kids selected and
work closely with the company on education,
at the competition, I placed fourth in the
shows and artistic direction, I was ready for the
world.
challenge.
BIR: How did you become a salon owner?
We drove all over Canada, talking to salon
FS: In Ontario at the time, you had to go
owners. It was tough, but an incredible
through 1,200 hours of apprenticeship after
experience. When P&G purchased Wella in
beauty school, and I learned a lot about how
2004, we started to get to know the other
not to run a business and motivate a staff. I
brands and the people. Our CEO, Reuben
remember one guy wanted me to leave the
Carranza, invited me to take a larger role in
salon to go clean his apartment before he had
education, and in 2009, my family and I moved
a party! Mirella and I thought we could do it
to the States to be part of his corporate team.
better, so we saved up to bankroll our own
It’s been great; P&G seems like such a large
salon, which we called Modelli.
organization, but we show up like a family
I was 20, I was a salon owner, and from day
business, ready to serve our client. Just recently
one, I never sat down. It was an exciting time in
at our North American Trend Vision Awards,
hair—the second British invasion, with those
“Our goal in
PGSP
education is to
help stylists
develop skills
that maximize
their time
behind the
chair and offer
a level of
service that
clients today
are searching
for.”
one of the editors said, “I can’t believe how
warm and inviting this event is.” That makes me
proud. Reuben encourages all of us to own our
business and be accountable to the stylists,
whom we consider our “bosses.” This culture
has enabled us to feel confident in our ability
to think big but always protect our core
business: the success of our stylist partners.
BIR: What role does education play in
today’s salon marketplace? Is there time for
education?
FS: Education is time, and it’s more
important now than ever. To be considered
truly professional, you must continue to grow
your skills. Clients expect us to have mastery in
our craft. Our goal in PGSP Education is to help
stylists develop skills that maximize their time
behind the chair and offer a level of service
that clients today are searching for.
The single most important benefit
professional education can offer is
mentorship—a true belief in supporting our
brothers and sisters in the industry who are
working hard every day to make a better life,
raise families and build a life with a loved one.
We need to create a customized blueprint for a
salon professional that instills a deep
confidence in him or her.
I would like to reset the current perception
of being a hairdresser. A career as a beauty
professional can change your life and the
hundreds of thousands of clients you will
delight throughout your career. Every day I
measure our success based on, first, have we
enabled the future generation? Next, are we
coaching our upcoming visionaries? Third, are
we relevant to today’s beauty and fashion
influencers in the media and in the culture?
And finally, does our ongoing education ensure
both creative and business success?
BIR: What type of educational support
should a salon demand from its
manufacturers?
FS: Great question. Each salon has very
unique needs and might require different types
of education: highly technical, color-only; updos, some specific hands-on work; for some,
what might be needed is business-driven
education, which is why we at PGSP do joint
business and education planning with our
salons. Our motto is “no stylist left uninspired.”
In practical terms, every salon has to choose
its own educational guidelines to be able to
continue to serve clients at the highest level.
For some salons and some stylists, face-to-face
education makes sense; for others, education
needs to be experienced in a collective format.
We believe it’s important to deliver education
as flexibly and completely as possible. We’ve
been developing digital education on our
brands and have been doing live webcasts of
our major events—in fact, if you want to see
the Wella North American Trend Vision
Awards, just go to
www.northamericantrendvisionawards.com and
you can get some of the inspiration and the
excitement.
BIR: I understand that it was your vision to
bring the Student Stylist Competition to
P&G Salon Pro. Why are you so interested in
students?
FS: I felt very strongly that the industry at
large needed to be exposed to some of the
incredible young talent that is out there, so we
built the competition so that the students’
work would be seen—and awarded—right on
the show floor during America’s Beauty Show
and Premiere Orlando. Sharing your work with
your peers is beyond motivating; it can change
the entire arc of your career.
My passion is personal. Competition has
been the vehicle through which my career
prospered, and it’s one of the key the reasons I
am where I am today. I grew up in a wonderful
loving family, but tragedy hit us when I was
nine and my dad died unexpectedly. The need
to survive took hold right away. When I entered
beauty school, I knew in my heart that to stand
out, I had to work harder and use all available
opportunities to their fullest.
Yet if it weren’t for my sister and others
who mentored me, I would never have made
that first student team and had the
opportunity to experience the world as a
future salon professional. So I know there are
cosmetology students out there who need the
opportunity to shine and can use competition
as a means to discover their creativity and their
competitive spirit.
And I can’t tell you what a life-changing
event working with the students has been for
me and for all of my colleagues at PGSP. My
boss, Sally Schoen, was so moved by the
competitors at ABS, she decided to personally
sponsor and mentor one of
the students we met in
Chicago. I am inspired by this
to continue to build a platform
for tomorrow’s professionals.
Reach Fabio Sementilli at
800-829-4422 or
Fabio
www.pg.com.
Sementilli
NOVEMBER 2011 11
2011 Congress of Esthetics and Spa Long Beach
B
Pure oxygen infusion system also drew interest
manufacturers often sell directly to salons and
eauty Industry Report (BIR) recently
from attendees looking to add to their menus.
spas, either with company sales employees or
attended the Congress of Esthetics and
Attendees wanted to personally experience
using independent sales reps. However, one
Spa Show, “Excellence and Enthusiasm Equal
the demonstrations, we are going to adjust our
Success,” at the Long Beach Convention Center. distributor organization that stands out is JaCo,
scheduling to provide more time for that to
which is celebrating its sixty-third year in
It is one of a series of trade shows produced
happen at next year’s show.”
business. Bill James, Sr. started the business in
jointly by Les Nouvelles Esthétiques & Spa
SmoothSculpt lifts, tightens, sculpts and
1949,
selling
health
care
products
to
the
and Dermascope magazines. This year, 203
wellness industry. When his sons, Bill James, Jr. tones using a push/pull method similar to
exhibitors filled the show floor.
lymphatic drainage
Christele De La Haye,
($4,999.00). DermaRadiance
marketing director for Les
Organic flower peel offers an
Nouvelles Esthétiques & Spa
natural alternative to
magazine and show director
traditional microdermabrasion
for the Congress of Esthetics
crystals ($3499.00). Diamond
& Spa, shared, “Attendance
Oxy Pure offers high
was higher than ever, with a
technology oxygen infusion
22% boost over last year. The
therapy ($3,199.00). Reach
packed house created a
Trisha Bean, account
bustling, enthusiastic
manager, at 800-642-4617 or
atmosphere, along with
[email protected].
exhibitors reporting excellent
Visit
sales and abundant
www.jacodayspasupplies.com.
networking opportunities.”
At the KollagenX booth,
Education is the biggest
partner George Huerta,
draw at these—and most skin
shared, “We featured our new
care—shows, and the two24kt Nano Gold KollagenX
day event featured 10 major
Lip Gloss. It helps reduce lip
presentations in the General
wrinkles, increases lip volume
Assembly, 52 workshops and
LNE & Spa Awards. from left: Christele de La Haye, Les Nouvelles Esthetiques &
and promotes cell renewal for
a mélange of sessions,
Spa; Nondy Llewellyn; Beautologie Med Spa, Jim Root, Glen Ivy, Nancy King, Spa at healthier looking lips.
including the Green Wellness
The Del; Linda Elling The Spa at Pebble Beach; Brandi Guzman, The OC Spa/Wellness
(#KOL485/.8 ML/SRP $38.00).
Summit, Medical Esthetics
Center; Blanca Caballero, AvantGard Spa; Janet Fales, Paradise Med Spa; Danielle
Reach George at 800-841and Salon/Spa Management
Blacketer, Paradise Med Spa; Denise R. Fuller, Les Nouvelles Esthetiques & Spa.
8004 or [email protected].
seminars.
Visit www.kollagenX.com.
and Mike James, joined the company, they
BIR chatted with some attendees. “Great
At the Bubalina Beauty booth, Karen
helped to grow the business. In 1996, long-time
show!” said Linda Turnage, esthetician and
Regin, president and founder, showed her body
family friend, Wayne Vico, came on board and
owner of Nirvana Skin Care Therapies in
care products, including Body Butter Crèmes,
now is the president. All three of Bill Jr.’s
Laconia, NH. “I loved every second of it. I
children—Tiffany Burns, Samantha DeMartini massage oils, lip treatments, body lotions,
attended this show because I wanted to
shower gels and sugar scrubs. According to
and Bill James—have joined the company.
experience the most up-to-date workshops,
Karen, the use of pre-wax oil is a technique
BIR talked with Samantha, and she shared
demonstrations, protocols and products. Two
rapidly gaining favor. Oil prevents wax from
that 10 years ago, the company started a new
totally inspiring days! I will definitely be back
adhering to the skin and makes the hair
distribution division, which sells to the day spa
next year.” Pamela Springer, an esthetician and
market, and has expanded its product selection removal process more comfortable. After
founder of The Skin & Makeup Institute of
exfoliation with Bubalina Scrub, a delicate
to serve spas, as well as estheticians. Samantha
Arizona, said, “Every year, The International
layer of essential oil is left on the skin,
Congress of Esthetics and Spa has offered a full says, ”Attendees were interested in our new
soothing and protecting the skin prior to
equipment: SmoothSculpt, which provides
range of innovative classes, national and
waxing. The light texture of the oil creates slip
body contouring, tightening and shaping, and
international suppliers, as well as networking
between the skin and the wax. Bubalina Body
DermaRadiance, an organic flower peel, both
opportunities to help me grow my business.”
Butter Crème with healing organic aloe vera
from Conair. In addition, our Diamond Oxy
In the esthetics and spa market,
12 NOVEMBER 2011
and organic wild-crafted shea butter completes bNumbed, a new professional-strength, topical
anesthetic that works in 1 to 3 minutes, making
the treatment. Bubalina comes in 14 fragrances.
it easy and practical to use before waxing, laser
Body Sugar Scrubs are available in professional
procedures, injections or tattooing. Its watergallon sizes ($70.00-$125.00) or retail sizes (SRP
based formula absorbs quickly into the skin and
$24.00). Reach Karen at 800-366-2181 or
will not sting or leave a residue. With active
ingredients (lidocaine, benzocaine) and menthol
www.bubalinabeauty.com.
essential oil to soothe and cool the skin,
Karen Nathanson is president of What’s
bNumbed
Hot, a
provides
distribution
pain-free
business that
beauty
focuses on
treatments.
specialized
It is free of
beauty
parabens,
products. A
phthalates,
first time
petroleum
exhibitor, Karen
derivatives,
said, “Our
artificial
objective was
colors and
to introduce
fragrances
our new
(2 ounces/
EyeSlices and
SRP $29.95).
bNumbed.”
Reach
EyeSlices
The show floor featured education, as well as product and service
Karen
at
Professional
demos, throughout the show.
516-692and EyeSlices
5472 or [email protected]. Visit
Biotanix are two versions from the multi-award
www.whatshotinc.com.
winning South African company, EyeSlices.
What’s Your Virtue is a new company
EyeSlices are disposable eye treatment pads
founded by three friends who believe beauty
featuring a patented stable hydrogel, so they
starts from within. Their line includes Lip Bliss,
stay cold without being refrigerated. They work
a lip gloss featuring a hydrating formula, a
like hightech cucumber slices. The patented
blend of health-infusing moisture with color
hydrogel polymer technology delivers active
and shine (.4 ounces/ SRP $12.00). Sara
ingredients to the eye area. Because they work
Buntrock, partner, also a first-time exhibitor,
to soothe and rejuvenate the eyes within five
said, “Our gloss is moisturizing, feels great and
minutes of use, EyeSlices are ideal for helping
delivers great color and shine.” Reach Sara at
relieve tired eyes, puffiness, redness and
irritation, as well as improving the appearance
www.whatsyourvirtue.com.
of dark circles and fine lines. They can be used
Mug for Men is a new skin care line that
for poolside treatments, as well as for selling to
travelers and for use in hotels as amenities. The founders Kevin Kenneth Konczal and Ruthi
Swartzberg were exhibiting. Ruthi is a certified
professional version is sold to salons, spas and
professional offices where treatments are done esthetician and massage therapist; the owner of
two boutique spas in La Jolla, CA, manufactures
and include back bar, retail and refill versions
(list $12.50 or $25.00). The biotanix are for retail, her own line of skin care and holds a degree in
dental hygiene from the University of the
and include four versions that each target a
Witwatersrand, Johannesburg, South Africa and
different eye concern. All are cold without
is Mug’s adviser, designer and artistic
refrigeration and reusable for up to 50 minutes
coordinator. Kevin, company president, is a
(SRP $18.00).
former competitive bodybuilder who has
Karen also pointed out that since waxing
worked as a nutritional and fitness instructor
and laser are becoming more popular for both
for Pritikin Health Systems and developed a
men and women, there is a growing need for a
fitness software program. Since then, Kevin
numbing product that works quickly, such as
founded two national sports logistics
companies, has worked as a business
consultant and owns Vizunworks, an online
marketing company. Together, they created
what they call the “ultimate skin care solution
for men...for about 50 cents a day.” The line
features Silver Fox Rescue Cream (4 ounces/
SRP $24.99); Lighten Up! Skin Lightening
(4 ounces/SRP $49.95); Mugnificent Face
Cream (4 ounces/SRP $18.99); Daily Grind Face
Scrub (4 ounces/SRP $12.95); High Octane
Hand Scrub (4 ounces/SRP $7.95) and Clean
Sweep Face Wash (4 ounces/SRP $12.95).
Contact Kevin at 877-226-6789 or
www.mugformen.com.
Peter Von Berg, president of Nutra Luxe
MD, showed the Nutra Sonic face brush, a
competitor to Clarisonic with a 4-speed
Professional and 2-speed Companion Travel
Oscillating face brushes (SRP $159.00). Reach
Peter at 239-561-9699 or
www.nutraluxemd.com.
TEI Spa featured its portable skin care
devices designed for use by professionals and
at home users with the goal to give them
healthy, glowing skin. The line includes the
OxyDerm High Frequency Ozone Device
(SRP $100.00), The Poínt Galvanic Firming
Tool (SRP $140.00), The Skin Spatula for Deep
Cleansing, Exfoliation and Extractions
(SRP $210.00), The EssenceAire Diffuser for
aromatherapy and hydrotherapy (SRP$70.00)
and others. Pei Eichel, president/CEO, a
returning exhibitor, shared, “Our products use
the same technology as the large products that
estheticians are used to, but in a convenient,
hand-held, portable size.” Reach at Pei
www.teispa.com.
In closing, Christele noted, “Our
professionalism, commitment and passion for
the skin care and spa industry make a big
difference, and as you noticed,
our conferences keep growing
in terms of attendees and
exhibitors.” Next year’s event is
scheduled for September 9-10,
2012. Reach Christele at
800-471-0229 or
Denise Fuller, [email protected]. Visit
LNE Editor www.lneonline.com.
NOVEMBER 2011 13
7th annual Beauty Fair breaks records
I
Clairol Professional and Farouk Systems. Each
States, Mexico, England, Italy, Spain, Portugal,
n just seven years, Beauty Fair in Sao Paolo,
had its share of success. Long time in Brazil but
Brazil, has become the beauty world’s second China, Dubai, Canada and throughout Africa
first time at the show, L’anza and Paul Mitchell
and South America.
largest trade show behind Cosmoprof
filled their classes and workshops every day
The 82,000 meters (882,000 square feet) of
Bologna. To put the show’s rapid growth in
from early morning until end of the day.
exhibition area reflected an almost 8% increase
perspective, Cosmoprof Bologna has been in
Carol DeLange Grandaw, a Paul Mitchell
over the prior year’s event. The 473 companies
existence for more than 40 years. Beauty
master associate and focus salon owner who
exhibiting 1,000 different brands in total
Industry Report (BIR) attended the first
represented a 7% increase over last year’s show. worked the show for the company, shared her
Beauty Fair, which was created in just three
The participation of
months by show owners after a dispute with
foreign brands grew by
the long-established Cosmética Brazil show,
34% to 39 brands, with
which at the time was affiliated with the
29 of them from the
Cosmoprof organization. To make it a success,
United States, seven
bus loads of stylists were brought in by show
from Italy and one each
management from all over Brazil. Between the
from Poland, England
amount of education offered and the number
and the United Arab
of exhibitors, the show’s image was definitely
not that of a start-up, but of a well-established Emirates.
Beauty Fair had the
event.
participation of some of
Fast forward to September 10-13, 2011, the
the most important
seventh edition of Beauty Fair surpassed the
Brazilian companies,
390 million Brazilian Reais ($250 million U.S.) in
such as Niely, Taiff,
business, an increase of 15% over last year.
Embelleze, Amend,
With more U.S.-based companies exploring
Vita A, Aroma do
markets beyond North America, this was the
Crowds gather outside waiting for the show to open. Beauty Fair in Sao
Paolo is the second largest beauty trade show in the world.
Campo, Bel Col, Bio
perfect time for BIR to take another look at
experience, “The stylists who visited with us
Extratus, Gota Dourada, Colorama and
this important event, To help you learn more
were inspired by Paul Mitchell's products,
Mundial-Impala. In addition, major
about the Brazilian marketplace as well as
passion and programs. We shared our newest
internationally recognized brands, including,
Beauty Fair, BIR is delighted to bring you this
collections of cutting, color and styling
Alfaparf Group, Parlux, TIGI, Senscience,
exclusive report. Special thanks to Patricia
techniques. We launched Awapuhi Wild
Unilever and Procter & Gamble’s Wella
Santos, Jornalista at Carla Bianchi Ass. de
Ginger, a line loaded with the newest
Professionals, reinforced the importance of
Comunicação, Sao Paulo, Brazil, and Horacio
technology to deliver both strength and
the event. First-time participants included
Lira, consultant, for their contributions to this
hydration to the hair. With this balance, it’s
Moroccanoil, L’anza, Paul Mitchell, P&G’s
article.
perfect for Brazil's textures of hair and
More than 130,000
its climate.” Reach Carol at
541cosmetologists,
520-9973 or [email protected].
manufacturers,
BIR checked in with David Berglass,
distributors, retailers
CEO of L’anza, who said, “Brazil is a big
and entrepreneurs from
and important market for L’anza. We are
the professional beauty
extremely successful in the market, as
industry visited the
our healing concept fits well within the
four-day event, and 620
culture of the people, as well as the
buses brought in 25,000
texture of their hair. We have
cosmetologists from all
participated in other shows in Brazil and
over the country. Beauty
we have had great success. The Beauty
Fair attracted visitors
Fair was well attended, and we were
from all states in Brazil
able to generate significant sales. We
and from countries
also used the show as a platform to
around the world,
communicate
our image and new
including the United
Clairol Professional had the largest booth, with stage and product areas.
14 NOVEMBER 2011
products on display. In particular, we launched
color in the market last year with great
acceptance, and we used this show to further
the progress of developing our color in the
country. We also sent an educator from the
United States to the show to conduct
education programs for stylists. Overall, the
show was very beneficial to the development
of the brand.” Reach David at 310-899-3423 or
www.davexlabs.com.
Farouk Systems, an unknown brand to
Brazilians until Beauty Fair, kept a permanent
audience at its booth by duplicating its U.S.
show performance in Brazil. Farouk’s U.S. and
international hair styling team members
presented more than 200 Brazilian models over
the four days. Farouk’s CHI, BioSilk and Royal
Treatment are already available through
Ikesaki’s distribution network.
Scott Emery, Farouks’ senior vice president
of international sales, reported, “I was amazed
at the large size of the physical space, the large
number of people in attendance and the
amount of business being done. We found the
show to be very professionally managed and
well laid out. The Beauty Fair officials were
willing to help us, as this was our first time
participating as the Farouk Systems company at
Beauty Fair with Ikesaki. We found that the
stylists were highly motivated and willing to
participate in educational events. Certainly, we
will do this show in 2012 and look forward to
working with the Beauty Fair organization as we
move forward. This show is exceptional.” Reach
Scott at 800-237-9175 or [email protected].
Visit www.farouk.com.
Clairol Professional had the largest booth,
with stage, product areas and a working color
area. Headlined by U.S.-based color director
Anita Guitierrez, a team of Brazilian colorists
staged packed shows, as well as 10 “Access
Clairol” workshops. The brand sampled crowds
with 19,000 trial kits and allowed attendees to
really get their hands into it at an on-floor
Experimentation Salon. “The experience was
amazing,” said Luiza Cavalcanti, Clairol
Professional marketing director for Brazil. “For
Clairol, the Fair was a stunning success.” Reach
Reuben Carranza, P&G Salon Professionals
CEO, at, 818-712-7727 or [email protected].
Visit www.pg.com
“The seventh
edition of
Beauty Fair
surpassed the
$250 million
U.S. mark in
business, an
increase of 15%
over last year.”
Moroccanoil launched products into the
market and also duplicated its beautiful beach
bag + oil + flyer distribution to attendees.
Rumor is that more than 100,000 bags were
distributed, causing a large line of attendees
that stretched 600 feet long. Moroccanoil is
already available at high-end salons in most
parts of the country and is quickly attracting a
growing number of salon clients, who are
regularly buying the product line for home use
following in-salon treatments..
Zohar Paz, CEO of Moroccanoil, North and
South America, commented, “The show was
very busy and the attendees were really
excited to see Moroccanoil now available in
Brazil. The show was very well organized and
Moroccanoil will definitely be back next year.
Reflecting on the show results, we are
confident that Brazil is going to be a great
market for us, and already the brand is getting
well known. We look forward both to growing
our business in Brazil and in the future, doing
business in other countries in South America.”
Project Buyer: In partnership with the
General Consulate of the United States
commercial’s department in Brazil, Beauty Fair
created the Project Buyer, which brought to the
event a large group of international buyers who
in addition to visiting the fair, participated in a
business round table with the exhibitors. "It was
a great opportunity for exhibitors who want to
export their products and expand their
business around the world," said Luciane
Beltran, Beauty Fair’s show director.
International Academies: Show
management launched a first-time event in
Latin America that brought three of the world’s
major hairdresser academies—Sassoon
Academy and Saco Hair from England and
Llongueras from Spain—to perform. "These
academies have some of the best hair stylists in
the world, who offered to Brazilian
professionals exclusive access to the same
education they’re known for around the world,”
said Luciane.
The academies showed their most recent
trend collections. In addition, Beauty Fair
promoted technical workshops and hands-on
courses, where salon professionals learned in
detail all the concepts and techniques. There
were more than 60 different events of different
magnitude and content throughout the show.
Roberto Ikesaki, the show founder, stated,
“Beauty Fair’s first edition in 2005 was 129,000
square feet. In 2011, its seventh edition grew to
882,000 square feet—an amazing sevenfold
growth! We had the same record-breaking
growth in exhibitors and attendees. That shows
the strength of Brazil as a beauty care leader in
the world. The country has positioned itself as
No. 1 in many categories, but it is ranked
number three in the world in beauty products. I
would like to welcome foreign companies to
visit Beauty Fair in 2012 to get to know our
market. I promise we will do our best to show
you the opportunities and how to overcome
our local idiosyncrasies.”
Next year’s Beauty Fair is scheduled for
September 8-11, 2012. To learn more about
exhibiting and attending, contact Luciane
Beltran at+ 55-11-33734633 or
[email protected]. In the United States,
contact Horacio Lira, Beauty Fair International,
at 917-816-2661 or [email protected]. Visit
www.beautyfair.com.br.
NOVEMBER 2011 15
Intercoiffure Atelier features star-studded line up
W
Leo Passage, acknowledges the contributions of
and Spa, an Aveda Lifestyle Salon in Phoenix,
hen Beauty Industry Report (BIR)
those Intercoiffure members who have made
and the chairman of Intercoiffure Nouveau, a
received our invitation to attend
outstanding contributions to education.
group that promotes leadership in young talent
Intercoiffure’s Fall Atelier in New York City,
“Luis has worked tirelessly to
for future success on a
we asked ourselves, “What is an Atelier?” We
improve hair professionals’ lives
national level.
turned to Wikipedia, where we learned the
through education,” noted Lois .
To kick off the event the
Atelier Method is "a method of fine art
“As anyone who’s ever attended
instruction modeled after the private art studio next day, Lois and master of
an Intercoiffure event knows, you
ceremonies, Geno Stampora,
schools of 15th-19th century Europe. Taking its
always leave the classroom better
welcomed attendees. After
name from the French word for ‘artist's studio,'
equipped for your career.”
the new members’ pinning
the Atelier Method is a form of private
Luis was named one of the
ceremony under the direction
instruction in which an artist works closely
top 75 educators of the century,
of Maryanne McCormack,
with a small number of students to
as well as one of the top 50 most
Intercoiffure’s vice president
progressively train them.” At the Intercoiffure
influential hairdressers by
and membership chair, the
Atelier at the Waldorf Astoria, the artists
day was packed with hair
performing and instructing were wellModern Salon magazine. He has
artistry from Nicolas French,
recognized and celebrity stylists, and the
also been honored by
Gina Khan, Jo Blackwellstudents were Intercoiffure’s salon owner
Intercoiffure Mondial and was
Preston, Reg Laws and Ted
members and their stylists.
appointed Knight of the Ordre de
Gibson. Also included on the
Intercoiffure President Lois Christie told
la
Chevalerie. Currently, he serves
Actress Sarah Jessica Parker
helped honor Oribe.
day’s program were the ICA
BIR, “The Fall Atelier was centered around a
as vice president of creative and
Haircutting Council, The
celebrity red carpet
education for Aquage, the company he
Sassoon Academy
theme. As celebrity
co-founded with Dennis Lubin.
Creative Team, The ICA
stylist, salon owner
Leo Passage, 1936-2011, founded Pivot Point
Nouveau Group, Winn
and Intercoiffure
International in 1962. “The Pivot Point
Claybaugh and
member Ted Gibson
educational vision has had a tremendous
presentations from
said in his
impact on students and professionals around
Keratin Complex and
presentation,
the world,” says Lois. “They not only
Davines.
‘Hairdressers, and
revolutionized the theory of hair design
The evening fun began
especially
education, but also expanded its influence by
with the Red Carpet
hairdressers at the
establishing the largest educational network in
Cocktail
Party,
followed
by
Intercoiffure level,
the cosmetology industry.”
Intercoiffure President Lois Christie (left) and
dinner
and
have tremendous
The Leo Passage
Geno Stampora (right) honor Ted Gibson (cntr).
then “Beauty Unmasked,”
influence on fashion, beauty and culture in
Educator of the Year
sponsored by P&G Professionals
general.’ That influence, which is propagated
Award is part of
with a special performances by
across the planet via celebrities and the media,
President Lois
Oribe. Special guest, the stunning
deserves recognition. I think the Atelier’s
Christie’s drive to
actress Sarah Jessica Parker,
programming more than proved this point!”
revitalize
presented Oribe with the
Ted wants all beauty professionals to join
Intercoiffure’s
Intercoiffure Visionaire Award.
his campaign to get an Academy Award
commitment to
A lovely candlelight tribute to
presented yearly for hair. To get involved, visit
education. In 2011,
Leo Passage, an industry icon who
www.facebook.com/WeNeedAnOscarForHair.
she introduced the
passed away earlier in the year,
The three-day event kicked off with a
Rising Star
was a nice touch.
cocktail party that featured hair by young upCompetitions, in
In addition, in honor of Leo,
and-coming stylists in “Intercoiffure has Talent”
which the top
Intercoiffure presented the first
The team recreated the signature looks of
cosmetology schools
popular male music icons from Michael Jackson Leo Passage Educator of the Year
in North America
award to Luis Alvarez. The award,
to Steven Tyler to Prince on female models.
sent their best
established this year in memory of Vivian Mackinder wowed the luncheon students to
The group is directed by Perry Monge, the
long-time Intercoiffure member
crowd with her trend presentation.
president and owner of Perry Monge Salon
Intercoiffure’s Spring
16 NOVEMBER 2011
empower you to take your
business to the next level, I
always come away a better
person and salon owner." Reach
Debra at 614-898-1169 or
[email protected].
Visit www.charlespenzone.com.
Frank Gambuzza and his
wife, Belinda, have been
Intercoiffure members for more
than 20 years (and in the beauty
business for more than 40 years).
Frank said, “Intercoiffure is
comprised of some of the best
salons
in America and Canada.
Oribe knows how to impress
the Red Carpet crowd.
Those who attended our annual
Atelier had high expectations.
This year’s event might very well have been the
most star-studded lineup ever to be collected
at one venue in one weekend. It over-delivered
on all levels—not an easy task. The 2011
Intercoiffure America/Canada Atelier was for
the best, by the best, period!” Reach Frank at
his Knoxville, TN-based Salon Visage at
www.salonvisage.com.
A number of salon industry manufacturers
were sponsors of the event. Platinum Sponsors
included P&G Salon Professional, L’Oréal
Professionnel and Matrix. Gold Sponsors
included Salon Tech, DemandForce and GK
Hair. In addition there were 14 Silver Sponsors,
and Beauty Systems Group was the official
sponsor of Intercoiffure’s Rising Star Program.
Beauty Launchpad and The Colorist were the
media sponsors.
“The single most important benefit of
belonging to Intercoiffure America/Canada is
the opportunity to rub shoulders with the
most successful salon owners and the top
celebrity talent in the industry,” said Lois. “The
Fall Atelier was a marvelous opportunity to
Luis Alvarez received the first Leo Passage
network and share information with the best
Educator of the Year award.
salon owners in the business.
BIR asked several Intercoiffure members to
“My vision for 2012 is to grow Intercoiffure’s
share their experience at the event. Debra
membership—to bring new successful salon
Penzone, president of Charles Penzone, Inc. in
owners and other top creative talents into the
Columbus, OH, shared, "Nothing can compare
association. The board of directors and I also
to the level of passion and expertise than the
look forward to developing stronger ties with
Intercoiffure Atelier 2011! From the amazing
manufacturers and other key industry
artists on stage who inspire your creative side
suppliers.”
to the very successful salon owners who
Intercoiffure’s 2012 Spring Conference is
Symposium to compete. The
2012 Competitions will be
directed by Vivienne
Mackinder and sponsored by
Beauty Systems Group.
Other award winners
included Scott Buchanan,
who received the Cheena
O'Seara award; Adam
Broderick, who received the
Adolf Biecker Award; Darlene
Gage, who received the first
President's Award; and Jo
Blackwell-Preston, who
received the Intercoiffure
Worldwide Personality of the
Year Award.
“Hairdressers,
and especially
hairdressers at
the
Intercoiffure
level, have
tremendous
influence on
fashion, beauty
and culture in
general. That
influence
deserves to be
recognized.”
scheduled for May 20-21 in Miami Beach, FL.
Next year’s Fall Atelier is scheduled for
October 13-15 in New York City, once again at
the Waldorf Astoria.
For more information about membership,
sponsorship and event participation, reach Lois
Christy at 718-747-7100 or
www.intercoiffure.com.
NOVEMBER 2011 17
At Milady, Sandra Bruce has been
promoted to director of content and
business development. She, along with her
team, will continue to develop learning
solutions to help individuals in beauty and
wellness develop and grow and succeed in
their careers. She will also focus on new
business development deals and expand
Milady’s global publishing opportunities.
Gerard McAvey has been promoted to
director of marketing and training for Milady.
He will lead the marketing team in
expanding its reach in providing tools and
resources helping students, instructors,
school owners/administrators, licensed
technicians, salon/spa owners and many
more with achieving their goals. He will also
work with Milady’s training team in
expanding both its in-person and web-based
training offerings, ensuring anytime,
anywhere education. Reach Erica ConleyKomoroske, associate marketing manager, at
518-348-2448 or [email protected].
Visit www.milady.cengage.com.
The Kirschner Group, Inc. (TKG) has
expanded its Asia Pacific sales team, which is
led by Teresa Smith, managing director of
the Asia Pacific region. Teresa has spent
more than 20 years in the prestige beauty
industry, 14 of those as vice president of
global sales in the prestige hair care market.
As head of her own global consulting
business, she most recently worked with
manufacturers seeking international
distribution. Teresa will directly service
China, India, Australia and New Zealand
markets, plus oversee the activities of the
entire Asia Pacific region. Reach her at
[email protected].
Soomi Park joins TKG to service Korea.
Soomi has spent 20 years in the beauty
industry. She holds a master’s degree in
polymer chemistry and began her career as a
chemist for a cosmetics company. She
progressed through marketing and sales
management positions until she started her
own company in 2007. During her career,
Soomi has introduced and launched several
brands into the Korean market. Reach Soomi
at [email protected].
18 NOVEMBER 2011
Lawrence Seow joins TKG to service
Hong Kong, Singapore, Taiwan, Philippines,
Indonesia, Thailand, Vietnam and Malaysia,
and brings with him 16 years’ experience in
the international beauty business. He has
worked as a business development manager
with beauty brands, including Phytologie,
Goldwell, Nexxus, Keune and TIGI. Reach
Lawrence at [email protected].
Edward (Eddie) Renda joins TKG as sales
manager. He will work with distributors in
the United Kingdom, Ireland, Scandinavia,
the Baltic region, Russia and South Africa.
Eddie began his career as a stylist and then
served in executive sales positions for the
past 30 years. Recently, he was European
sales manager for Joico/Zotos and has
worked as a distributor and importer of
professional beauty products. Reach Eddie
Andrea Serri joins TKG as sales manager,
working with distributors in Eastern Europe,
Greece, Turkey and Switzerland. Andrea has
several years of sales and management
experience with an Italian distributor. He
successfully distributed professional beauty
brands, such as Sexy Hair, Marrakesh Oil,
Ed Hardy, Cover Line, Kadus, Rusk, CND
and Young Nails, many of which are
represented by TKG. Reach Andrea at
[email protected].
In Latin America, TKG adds Daniel Franco
as sales associate, supporting the Latin
American business. Daniel has more than 12
years of experience in sales and account
management, spending time in the real
estate and mortgage industries. He is fluent
in both English and Spanish. Reach Daniel at
[email protected].
Finally on the domestic side, Robin
Kettering joins TKG in the northeast
territory as a regional sales executive and
store support team member, servicing
accounts and distributor stores in upstate
New York and Pennsylvania. Robin was an
educator and then a business development
consultant with CND for 15 years. Prior to
joining CND, she owned her own salon.
Reach Robin at 716-870-7317 or
www.kirschnergroup.com.
As briefly announced in last month’s BIR,
Kathleen Armstrong died September 26
after a long battle with cancer. Kathleen’s
career includes a number of years in sales
for two rep organizations—one owned by
Lester Jay and the other owned by Roger
Heap—prior to joining American
International Industries, where she worked
for seven years in the professional division
as a key account sales manager. Mark
Moesta, vice president of professional sales,
wrote, “Kathleen was always ready to charge
ahead and take on any project or challenge
handed to her even up to a few months ago.
She had a huge impact on the success of our
company.” Kathleen is survived by her
stepson, Zack; granddaughter, Alexa; six
sisters, a brother and their families.
Terry Webb, president of Hempz, passed
away last month at the young age of 54. He
died as a result of ALS/Lou Gehrig’s Disease,
while awaiting a liver transplant. His oldest
daughter, Taylor Webb, tells BIR, “My father
left us very peacefully surrounded by his
wife and children. He was a great man,
loving father and supportive husband who
left behind seven children—Taylor, Jordan,
Logan, Luke, James, Emily and Aubrey—and
his wife, Lisa. We are all very sorrowful
about his death, yet we rejoice in knowing
he is finally able to rest.” Adds Lisa, “We will
miss him greatly and are determined to carry
on his legacy of hard work, integrity and
compassion.” Writes Toni Wells, Terry’s
friend and colleague, “I had the great
opportunity while he was in the hospital to
chat with him on the phone. I did get to tell
him that his friends were all thinking of him
and sending love. For those of us who had
the opportunity to work with and be friends
with Terry we consider our lives blessed...I
know he enriched mine greatly.” Says Arnie
Kranz, “I met Terry while we both worked at
Sebastian. Terry was an employee and
friend of company founder John Sebastian
and assisted the company's growth as a sales
director. Terry and I also worked at Joico
together where he was the vice president of
sales. Terry joined Hempz Products several
years ago as its president.” You can send
condolences to his family via email at
[email protected].
Ken Cassidy, founder and president of
Kassidy Salon Management Consultants,
died on October 11. He was a very positive
advocate and spokesperson for the
professional salon and spa industry. His 40year career included stints as a licensed hair
designer, salon owner, educator and
consultant. His company offered seminars,
videos, tapes and guidance on front desk
operations, retail programs, booth rental
structures, legal structures, employee
relations and salon management issues. He
was a featured speaker at many trade shows.
He was actively involved in politics to
support and protect the professional beauty
industry. Ken unselfishly dedicated his career
to helping others succeed. His often
published mission remained, “To promote,
empower and expand growth in the
professional cosmetology industry through
informative education, expanding roles
played by the salon and spa owners,
employees, independent contractors, booth
renters and the retail sales force that play an
important part in today’s industry!” Ken was
a member of the Professional Beauty
Association, Day Spa Association and
National Cosmetology Association. Visit
www.kassidys.com.
Laurie Morgan, who worked for the sales
organization prior to it being sold, sent this
announcement, and it was inadvertently
misplaced. Raymond Perlman passed away
July 28. Ray began his career as a beauty
industry sales representative with the
Rayette Company in 1945. In 1947, he left
Rayette to start Perlman Brothers, a
Midwest manufacturer representative sales
agency, with his brother, Leon. After several
successful years, Leon retired, moved to
California and shortly thereafter, Ray took in
a new partner, Sol Froehlich. That
partnership lasted for several years, and they
took in another partner, Tom Redmond. Sol
retired a number of years later, and the
company became Perlman Redmond. Tom
left in 1978. Ray was very active in the
Beauty & Barber Supply Institute and was
the first manufacturer’s rep elected to its
board. Ray was well known for reaching out
to everyone in the industry and his great
generosity. He retired in 1999, selling the firm
to Harlan Kirschner, president of The
Kirschner Group. Ray was a pillar in his
community, active in philanthropies,
remembered for his humor and a wonderful
friend. He is survived by his wife, Franzi; her
daughter, Cerise, and son, Murray.
Paul Mitchell is expanding its marketing
department to meet the demands of
double-digit growth and brand expansion.
Candidates must have a track record of
producing strong results and a history of
creating innovative concepts. This position is
based in Beverly Hills, CA, in a positive,
motivating and rewarding work environment.
Compensation includes salary
commensurate with experience, highly
competitive benefits and a profit sharing
program. Send resume to Robert Yates,
senior vice president, global marketing, at
www.jpms.com.
Kenra Professional introduces Matte
Texture Putty, a styling product with a
medium flexible hold that allows you to
rework your hair into whatever texture you
choose without shampooing. Use it to piece
out a pixie or men’s textured cut or to
provide lift and support or define layers in
medium or long textured styles. It softens
and moisturizes the hair with every
application, leaving it touchable—never stiff
or sticky—with a matte finish (2 ounces/SRP
$16.00). Visit www.kenra.com.
New from Zerran is Radiant Finish
Diamond Mist, a spray shine finisher
formulated with diamond micro-particles.
Feather-light ingredients and vegan
moisturizers, scented with extracts of ylang
ylang and true myrtle, add glossy sparkle
without weight or glitter (4 ounces/SRP
$24.00). Reach Cindy Van Steelandt,
marketing director, at 800-626-1921 or
[email protected]. Visit www.zerran.com.
Simply Smooth’s publicity program is paying
off. The company appeared in Women’s
Wear Daily’s “Playing It Straight At Home”
and then LX-NBC TV’s “The Next Wave of
Keratin Products,” during which independent
chemist Ron Robinson was quoted as
calling the product, “one I really like.” Next,
on vogue.com, photo editor Desiree
Rosario-Moody wrote, “I think this product
is exceptional for an instant boost between
professional straightening treatments.” The
big news came when hairdresser Bryant
Renfroe featured it on ABC’s “The View!”
Bryant used Simply Smooth Touch of
Keratin on a model and talked about the
safety of the products. Next, by partnering
with Red Carpet Events LA, which hosted a
2011 Post Daytime Emmy Awards Style
Lounge, Simply Smooth Keratin
Replenishing Magic Potion was featured in
a gift bag. It also was gifted to 500 Hampton
vacationers over the summer. In exchange
for their name, e-mail address and phone
number, recipients reserved a code via text
to receive a Simply Smooth pouch filled
with summer hair care essentials for
hydrated and healthy shiny hair. To learn
more, reach James Hobart, senior vice
president of worldwide sales, at
213-276-4588 or
www.americanculture.com.
NOVEMBER 2011 19
DevaCurl launches Frizz-Free Volumizing
Foam. Alcohol-free and humidity resistant,
the lightweight styling foam adds volume
and definition to curly and wavy hair. It
contains botanical conditioning agents,
including sunflower, hops and lemongrass.
The finished result is very soft, long-lasting,
shiny, frizz-free curls. All DevaCurl products
are water-soluble, sulfate-, paraben- and
silicone-free (7.5 ounces/SRP $24.95). Reach
Kimberly Heathman, director of marketing,
at 858-336-1707 or
www.mydevacurl.com.
Jane Carter Solution launches a new size of
Curl Defining Cream. It makes wash-andwear hair easy by reducing frizz to reveal
flexible, bouncy curls with a clean,
touchable, shiny finish (6 ounces/SRP $17.99).
Reach Jane at 877-424-7227 or
www.janecartersolution.com.
Unite hair care tapped artistic directors
from around the globe to share
breakthroughs in cut, color and styling
techniques at its second annual Global
Session. Convened in San Diego, home to
Unite, the presentation gave stylists the
opportunity to demonstrate and learn
techniques, trends and styles from around
the world. The program included Unite
Unveiled, a fashion show that featured
multiple designers, their collections and
complementary hair styles to benefit Keep
A Breast in honor of Breast Cancer
Awareness month. In demonstration
sessions, Unite’s global artistic directors
presented a day and a half of cutting and
updo styling demonstrations. Finally, during
the hands-on sessions, senior artistic
directors provided personal guidance
through techniques that translate to behind
the chair. To learn more about Unite’s
products and educational opportunities,
reach Jared Thrombetta, vice president, at
888-958-6483 or
[email protected]. Visit:
www.uniteglobalsession.com.
20 NOVEMBER 2011
All Soft has been reformulated with
Redken’s new delivery system, Interlock
Protein Network (IPN) and Keratin Enrich
Complex, to transform the texture of dry,
brittle hair. With this new technology, the All
Soft regimen specifically targets dry hair and
provides intense softness and deep
conditioning with suppleness and improved
manageability. The line includes Shampoo
(10.1 ounces/SRP $13.50), Conditioner
(8.5 ounces/SRP $14.50), Heavy Cream
(8.5 ounces/SRP $15.50), Supple Touch
(5 ounces/SRP $16.00), and Argan-6 Oil
(3 ounces/SRP $29.00). Contact Corrie
Turner, director of integrated
communications, at 212-984-4360 or
[email protected]. Visit www.redken.com.
Fantasia introduces Brazilian Hair Oil
Keratin Treatment, formulated with keratin
protein and Amazon rain forest botanicals,
to strengthen and renew damaged hair. They
are available in a 12-piece display of either
6-ounce sprays or bottles (SRP $10.95). Reach
Raymond Menaged, principal, at
212-391-1080, ext. 284, or
www.fantasia.com.
Alterna’s new Bamboo Men’s Collection
features 2-in-1 do-everything products that
do double-duty hair strengthening and
thickening while nourishing, conditioning and
protecting the skin and scalp. Certified
organic bamboo extract and organic hemp
seed oil make daily grooming fast and
efficient. The collection includes
Invigorating Shampoo & Body Wash
(8.5 ounces/SRP $18.00), Nourishing
Conditioner & Shaving Cream (8.5 ounces/
SRP $18.00) and Thickening Gel Lotion with
SPF 15 (3 ounces/SRP $18.00). For more
information, reach Melanie Peralta, public
relations, at 424-253-2093 or
www.alternahaircare.com.
Johnny B launches three aftershaves, A.M.,
NOON and P.M. (3.53 ounces/SRP $12.00).
Gallon sizes are also available. Johnny B. will
move to a larger facility to handle the
projected growth continuing in 2012. The
company participated at the Coconut Cove
Beauty Show in Santa Cruz, CA; the
Armstrong McCall San Diego Show; the
Premiere Beauty Classic in Columbus, OH,
and the San Juan Beauty Show in San Juan,
PR. Reach Socrates Real, project manager, at
Visit www.johnnybhaircare.com.
J&D Beauty introduces the Natura
Professional Boar Bristle Collection.
Featuring natural boar bristles with
reinforced synthetic fibers, the Natura
brushes are made using rubberwood, an
ecologically friendly lumber. Unlike other
wood, rubberwood is used only after it
completes its latex producing cycle and dies.
Brushes are reinforced to withstand the
hottest hair dryers and to grip and penetrate
the hair securely yet gently. Brushes are
available in five sizes—small (1½ inches),
medium small (1¾ inches), medium (2¼
inches), medium large (2½ inches) and large
(3 inches) (SRP $16.00-$32.00). Reach Phil
Greco, president, at 800-523-2889 or
www.jdbeauty.com.
Andis introduces the Vivid hair dryer, the
MVP clipper and Envy clipper. The Vivid hair
dryer is available in a blend of bright colors
on black and is equipped with a hyper DC
motor that has 1,875 watts of drying power
and generates 40% more airflow than the
previous model. Ionic technology
accelerates drying, tourmaline crystals
eliminate frizz and ceramic heat locks in
style. It has three heat and two speed
settings and comes with a concentrator and
pick (No. 80445/SRP $52.00). The MVP
clipper is a light-weight, powerful, two-
speed clipper with two detachable
UltraEdge blades. Its black and silver metallic
housing is made of anti-slip, soft grip
material designed to reduce hand fatigue.
This U.S.-made clipper is built to last, be
maintenance free and requires no oil or
greasing of internal parts (No. 63220/SRP
$199.00). The Envy is a powerful high-speed
clipper, equipped with an adjustable blade
that’s perfect for any style. The clipper is
driven by a motor that delivers more than
7,200 cutting strokes per minute and is built
for high volume hair cutting. Finished in deep
metallic red, the Envy is designed with
precise balance to be comfortable in the
hand and to reduce fatigue from working a
long day. It comes with six attachment
combs. The clipper is made in the USA
(#66215/SRP $50.00). Reach Gary Stanczyk,
vice president of sales, at 800-558-9441 or
www.andisco.com.
Rusk’s new tools provide maximum styling
speed with gentle heat. The range includes
the Speed Freak Blow Dryer (SRP $135.95),
the Super Freak Blow Dryer (SRP $149.95),
the Heat Freak STR8 Iron (SRP $99.95) and
the Heat Freak Spring Curling Iron (SRP
$65.95). Each is infused with ceramic and
tourmaline to deliver silky, shiny hair and
features ergonomically designed light-weight
handles, precise heat and speed settings,
plus extended plates on irons and faster
motors in dryers. Reach Matt Johnston,
brand manager, at 203-316-4317 or
www.rusk1.com.
Edgemaster USA is now a factory-certified
service center for Sensei Shear Systems.
Nick and Nicki Cutter, both master shear
sharpeners, completed the three-day
certification process at Sensei’s factory in
Pittsburg, CA. Edgemaster is also an
authorized Sensei Shear dealer. The Cutters
are the first independent sharpeners outside
of the Sensei Shears Company to be factory
certified. "Nick and Nicki are active in the
National Shear Sharpening Guild (NSSG)
and are both already rated as master
sharpeners. It was a natural fit, and we’re
proud to have them on board," says Mark
Wright, president and co-owner of Sensei
Shears. Nick is a second-generation
sharpener and works alongside his daughter,
Nicki, at Edgemaster USA. He is a grand
master sharpener and has been involved
with the NSSG since 1994 as a certified judge
and authorized hands-on trainer. Nick is in
his second term as the president of the
NSSG. Reach Nick at 888-974-3277 or
www.edgemasterusa.com.
After nearly 18 months of planning, research,
development and execution, Oster
Professional has begun its roll-out of a new
generation of clippers, beginning with the
Eon. Featuring an adjustable, detachable
titanium blade (000-1), the Eon offers five
length settings and six guide comb
attachments. Its ergonomic rubberized body
is comfortable in the hand. A quiet yet
powerful motor goes through wet or dry
hair corded or cordless. A battery indicator
details when it is time to charge the clipper
on its base. It includes the cleaning brush,
blade oil and guards (list $189.99). Reach
Ileana Moya, group marketing manager, at
www.osterstyle.com.
IBD’s Just Gel Polish wears like a classic gel,
but applies like a polish for rich, even color
that lasts. Each layer of Just Gel Polish is
cured in 30 seconds under the new exclusive
IBD Jet LED Cure Lamp or in two minutes
with the IBD Jet UV Light. Nails finish with a
high-gloss shine and natural nails are
protected with a long-lasting wear. The
starter kit comes with a base coat, top coat,
six shades of Just Gel Polish, a cuticle pusher,
tent card, appointment cards and an
instructional DVD. The collection offers 30
shades, with 24 creams, shimmers and
glitters and six neons. The display is a
99-piece rack with a double-sided header
card and three of each polish shade, as well
as the base and top coats. To learn more,
reach Don Kittleson, national sales manager,
at 323-728-2999 or
www.aiibeauty.com.
Jessica Cosmetics International, Inc.
expands its soak-off gel manicure,
Professional GELeration. GELeration targets
the active woman’s nail-risky lifestyle, where
natural nails constantly break, chip and
smudge, and gives nails long-term strength,
health and 60 colors. The GELeration
Essentials kit contains primer, soak-off base
gel, soak-off clear gel, soak-off sealer, nail
cleanser, soak-off remover, prepping file,
gentle foam buffer and soft buffer file
(9 pieces/SRP $76.70). Upgrading is easy with
the larger GELeration Salon Intro Pack
(SRP $155.00), with added GELeration
applications and accessories, for exposing
clients to the broader spectrum of
GELeration natural nail treatments. Reach
Jessica Vartoughian, founder, at
Visit www.jessicacosmetics.com.
Dinair Airbrush Makeup, a pioneer in
airbrush makeup technology, completed
more than 150 professional airbrush makeup
applications in less than one hour for the
artists, entertainers, chefs and staff for the
recent 2011 Creative Arts Ball and 63rd
Primetime Emmy Awards Governor’s Ball.
Those who experienced professional Dinair
Airbrush Makeup were amazed at how
quickly they were creatively and beautifully
transformed. Dinair Airbrush Makeup has
perfected the art, created the trends and
developed the techniques that have shaped
the airbrush makeup industry across the
globe. Reach the company at 800-785-4770
or [email protected]. Visit www.dinair.com.
NOVEMBER 2011 21
Global Spalon Distributors is now open as
a new regional distributor covering Alabama,
Georgia, Tennessee and Arkansas. Led by
Thea Sterling, director of sales; Gregory
Jones, director of marketing; and Gregory
Minard, director of operations, the team
provides a diverse and multicultural
company offering education and
promotional opportunities. They represent
All-Nutrient Haircolor, Crisace Hair
Extensions, Hair Feathers, Crystals &
Flairs, Jane Carter Solution, Liquid Keratin
and Black Velvet Gloves. Based in
Birmingham, they are also now looking for
regional salon sales consultants and
freelance educators. Reach Thea at
[email protected] or 901-387-8636.
Visit www.globalspalon.com.
With heightened concern regarding the
release of formaldehyde from hair
smoothing treatments, Zerran RealLisse, the
vegan, formaldehyde free, semi-permanent
hair smoothing system is generating
international attention. The company has
appointed JGR UK Distributions Ltd. of
Cheshire, England, headed by principal,
Eddie Renda, as master distributor for
Zerran throughout Europe. European
distributors have been signed in Malta and
Holland. Salon Services Ltd., located in
Swatar, Malta, will handle distribution in
Malta while People 4 BV, based in Zaandam,
Holland, will distribute Zerran in The
Netherlands and Benelux Economic Union
(Belgium, Netherlands and Luxembourg). The
newest U.S. distributor is Island Beauty
Supply, based in Honolulu, with additional
locations on the Big Island, Kauai and Maui.
Reach Grant Samples, director of
distribution operations, at 818-897-5494 or
[email protected]. To learn more
about Zerran’s products, visit
www.zerranhaircare.com.
22 NOVEMBER 2011
Jeff Caudell, owner/president of Moda
Salon Supplies, tells BIR that his company
moved its warehouse and opened the new
MODA-vation Center, offering ongoing
education with an artsy industry feel. It now
has six distributor salon consultants covering
Georgia, South and North Carolina for IT&LY
Hairfashion, Evo, Sojourn, REF, Retro Hair,
Balmain Extensions, Sunpure and Keralyze.
Reach Jeff at 678-797-0615 or
www.modasupplies.com.
Entity Beauty, Inc. has appointed eight new
U.S. distributors. They include Boulevard
Nail Supply in San Diego, CA; Four Seasons
Beauty Supply in Portland, OR; Lebelle in
Chamblee, GA; Monique Beauty Supply in
Houston; Senter Nail Supply in San Jose,
CA; Starlight Nails and Beauty Supply in
Springfield, NJ; T Spa and Nail Supply in
Austin, TX and VNT Nail Supply in
Wyoming, MI. Reach Vicki Heller,
president/CEO, at 866-288-4600 or
www.entitybeauty.com.
Scott Kenig, a member of the Ricky’s NYC
founding family, provided this update on the
company’s expansion plans. “Ricky's NYC is
spreading its wings! The NYC-based beauty
store chain is going national through the top
malls in the country. We are in talks with
mall management to bring our funky,
irreverent brand first to local malls then to
branch out to regional malls. We have hired
a major design firm to design a prototype, so
we can roll out all corporately-owned stores
in multiple units. We have also started
partnering with top hair care, skin care,
cosmetics and fragrance brands to breathe
some new life into this market. Visit our
website to watch the growing number of
brands that will be available throughout our
chain. The new stores will operate a funky
salon called Revolver. Also, we are retrofitting our older stores with salons as we
renew leases. Look for the East Coast rollout
to begin in 2012, followed by expansion to
the West Coast the following year.” Reach
Todd Kenig, CEO, at 212-352-8545 or
[email protected]. To learn more, visit
www.rickys-nyc.com.
The Kirschner Group, Inc. will represent
Malibu C hair, scalp and skin care to
distributors throughout the United States
and internationally. Malibu C will also be a
part of the Kirschner Store Support Program,
which offers education and hands-on
merchandising support for distributor stores.
Reach Harlan Kirschner, president, at 800527-8645 or [email protected].
Visit www.kirschnergroup.com.
J. White and Associates is representing
Podz Eyewear (protective tanning eyewear),
Dr. Sun Rx (vitamin D-based tanning
products), ONE from True Promise Beauty
(a 10-in-1 multi-treatment facial cream),
Norvell Tanning professional and retail
sunless tanning and Lice Detectives (an allnatural line of lice removal and repellant
products). Reach Kristal White, principal, at
www.jwhite-assoc.com.
John Mulgrew, managing director for the
Grooming Lounge, a men’s product line,
announces a partnership with CFN Sales &
Marketing for representation in the
Midwest, Northeast, Mid-Atlantic and
Southeast. Reach John at 303-902-0111 or
jmulgrew@groominglounge. Visit
groominglounge.com.
John Madia’s Van Nest Coleman team is
now representing the Dr. G brand (as well as
other items offered by Pacific World
Corporation) in the 13 western states. Reach
Andy Hillas, Pacifica World’s national sales
manager, at 949-598-2400, ext. 297, or
www.pwcosmetics.com.
BIR received this update from Rob
Robertson, president/CEO of Star Brands
Asia, “Our brand representation company
has won a major contract with TSG
Consumer Partners, owner of several major
professional brands, so the majority of our
work will be with the TSG portfolio starting
now,” says Rob, who will still be working
with The Kirschner Group (TKG) on some
business; however, at the same time, he has
helped recruit additional staff to handle the
booming TKG Asia business exclusively.”
Reach Rob at 917-210-3263 or
[email protected] or via skype at
rrobertson888.
The Professional Beauty Association’s
(PBA) new Executive Council of the Board of
Directors for 2011-2013 will consist of chair:
Max Wexler, president, Beauty Craft
Supply & Equipment Co.; vice chair: Scott
Buchanan, president, Scott J. Salons &
Spas; and treasurer: Bruce Selan, vice
president core brands, Zotos International.
Joining the board of directors are Harlan
Kirschner of The Kirschner Group and
Beth Hickey from Spa Specialties
Representatives.
PBA also welcomes new Leadership
Council members. Terms are for two years.
The Manufacturing Leadership Council
includes Ken Russo (Conair Corporation)
and Colin Walsh (Matrix USA). Joining the
Distributor Leadership Council is Cynthia
Heisser (Ultimate Beauty Companies).
New to the Salon & Spa Leadership Council
is Oliver Steinnagel (Oliver's Hair Salon).
Joining the Beauty Professionals/NCA
Leadership Council is James Jordan
(Matthew Ray Salon/KMS California
Global Marketing).
PBA thanks its outgoing Board of
Directors and Leadership Council members
for their service. Retiring from the Board of
Directors are John Heffner (CND) and
Marlene Bridge (educator/consultant).
Finishing their terms on the Manufacturing
Leadership Council are George Schaeffer
(OPI) and Bruce Selan (Zotos
International). Retiring from the Salon &
Spa Leadership Council is Cary O'Brien
(Cary O'Brien's Design & Color Spa).
Leaving the Beauty Professionals/NCA
Leadership Council is Kris Kutcher
(Kristopher's Hair Studio). Reach Steve
Sleeper, PBA executive director, at 800-4682274 or [email protected]. Visit www.pba.org.
Tevya Finger and Daniel Kaner, copresidents of Oribe Hair Care, along with
Reuben Carranza, CEO of P&G Salon
Professional North America, recently
announced that Oribe Hair Care is
partnering with Wella Professionals Color
in a strategic alliance to deliver joint
programming to the salon industry.
Respected as a top editorial stylist and
fashion influencer over the past three
decades, Oribe co-founded his hair care line
with Tev and Daniel to create an elevated
high-performance salon hair care brand.
Wella Professionals Color has long been
Oribe’s preferred color brand and was a
natural partner, given both companies’
aligned creative approaches.
The new alliance will focus on developing
joint programming for educational events,
such as Oribe Ateliers, a series of intimate
hands-on workshops throughout the United
States, and Oribe Backstage, a yearly
gathering of more than 1,000 of the
country’s top hairdressers.
Tev notes, “The relationship allows us to
present a highly unique offering to salons—
a combination of the best color, education
and hair care products in the market.” Daniel
adds, “Color is so important to a stylist. It
adds a level of artistry and depth to the
finished look. We are excited to partner with
Wella Professionals to integrate color into
our programs and education—and together
extend many benefits to our network.”
Reuben comments, “Oribe is a legend and
has achieved success in many capacities as a
stylist, from his celebrity clientele to his
editorial work to his leadership as the
creative director of a remarkable product
company. He has also taken his
achievements to the next level to share his
decades of experience by educating the next
generation of stylists. Wella and Oribe Hair
Care are completely aligned in our goal to
assist and inspire hairdressers to achieve
their dreams.” Reach Reuben at
800-829-4422, ext. 4727 or
[email protected]. Visit www.pg.com.
Fringe, featuring the Tiffany Hairdresser of
the Year awards, celebrates the artistic
artistry of hairdressing by recognizing
Michigan’s best hairdressers. Hosted by tng
worldwide, Fringe has raised $92,000 to
date for the American Cancer Society with
a year-end goal of $125,000. The six finalists
included Marija Lleshaj (6 Salon, Royal Oak,
MI), Lauren Lindner (Studio 9 Salon,
Sterling Heights, MI), Anna LaTorre (Pigalle
Salon and MedSpa, Southfield, MI), Anika
Domanico (Salon Domani, West
Bloomfield, MI), Scott Jenner (Andrew
Marke Salon, Macomb, MI) and Jodi
Schmalz (Avantgarde, Grand Rapids, MI).
Each showcased one look in each of the
following categories—color, formal and
women’s editorial. Anna LaTorre took home
the trophy. She wowed judges, not only with
her fantastic looks and presentation, but
also with her dedication, as she recently
gave birth to the newest addition to her
family on the Wednesday before the event.
To learn more and for information on next
year, visit www.thetiffanyawards.com.
NOVEMBER 2011 23
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The Beauty Industry Report A MONTHLY NEWSLETTER FOR EXECUTIVES IN THE PROFESSIONAL BEAUTY BIZ
BIR received this note from
Connie Lang, owner of the Paul
Mitchell of Ohio distributorship,
in reference to our inquiry on a
rumor that she sold business to
Beauty Systems Group. “Yes, I
did,” she says. “We signed closing
papers Friday, October 14. After
47 years in this business, it is time
to retire. My long-term goal was
to make a difference, and I think I
realized that goal.” To that end,
Connie was the first JPMS
educator and wrote the original
education system, which is still
used to educate stylists and salon
owners. She also wrote the
Senior Training Manual that
teaches how to be a platform
artist. More than 700 successful
platform artists got their start
from that manual. Reach Connie
Glen Pacek joins Sweis Inc. as
executive vice president of sales.
Glen has an extensive background
in sales for major salon industry
distribution organizations,
including Maly’s (SalonCentric),
where he spent nine years. Reach
Glen at 877-633-1717
or [email protected]. Visit
www.sweisinc.com. It’s official: Jim Markham, the
creator of ABBA and Pureology,
will launch his new Color Perfect
hair care line on or before the
first of the year. First to return to
Jim’s team is David Genes, who
will once again work with Jim as
vice president of sales. Get the
story in next month’s BIR. Reach
Jim at 949-715-0488 or
[email protected].
As BIR went to press, we learned
of the passing of Tom Holcomb,
one of the greatest nail artists of
all time, at the age of 44. Tom
won more than 200 nail
competitions and created many
new techniques.
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Politics matters—It`s time to get involved

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